CN112929708A - IPTV terminal advertisement position layout system and method - Google Patents
IPTV terminal advertisement position layout system and method Download PDFInfo
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- CN112929708A CN112929708A CN202110101678.9A CN202110101678A CN112929708A CN 112929708 A CN112929708 A CN 112929708A CN 202110101678 A CN202110101678 A CN 202110101678A CN 112929708 A CN112929708 A CN 112929708A
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- 238000007726 management method Methods 0.000 claims description 11
- 230000003247 decreasing effect Effects 0.000 abstract description 4
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- 238000004590 computer program Methods 0.000 description 7
- 230000006870 function Effects 0.000 description 4
- 238000006467 substitution reaction Methods 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/237—Communication with additional data server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- Information Transfer Between Computers (AREA)
Abstract
The invention relates to an IPTV terminal advertisement space layout system and method, the system includes: the IPTV terminal is used for sending an advertisement layout request to the advertisement server and sending the advertisement space id to the advertisement server; the advertisement server is used for configuring an advertisement layout group according to the advertisement position id; the advertisement main terminal is used for selecting the advertisement layout in the advertisement layout group and sending the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server; the advertising server sends the advertising layout selected by the advertiser terminal and the materials corresponding to the selected advertising layout to the IPTV terminal; and the IPTV terminal displays the advertisement layout selected by the advertiser terminal and the materials corresponding to the selected advertisement layout. The technical scheme provided by the application not only realizes that the layout information can be increased and decreased at the advertisement server at any time, but also provides various choices of advertisement layout for the advertiser terminal, and avoids the situation that the client terminal needs to be continuously upgraded to meet the more complex advertisement layout requirement.
Description
Technical Field
The invention belongs to the technical field of television advertisement, and particularly relates to an IPTV terminal advertisement space layout system and method.
Background
In the IPTV field, the current mainstream implementation is to set a layout code at the front end, define a plurality of material formats at the front end, and obtain a material meeting the specification according to the material format parameters of the advertisement space when the advertisement space is triggered. In the initial development stage of the advertisement service, the demand of advertisement sales can be met, but with the rapid development of the service, the demand of more complex advertisement layout needs to be met through continuous upgrading of the client.
At present, the front-end advertisement presentation form of the IPTV terminal is a fixed layout mode, namely the position is a video advertisement position, so that the position can only display video advertisements, cannot display picture advertisements and cannot display other more complex layout advertisements. The layout mode can not meet the pursuit of the advertisers for creative advertisements.
Disclosure of Invention
In view of the above, the present invention provides an IPTV terminal advertisement space layout system and method to overcome the shortcomings in the prior art, so as to solve the problem that the front-end advertisement presentation form of the IPTV terminal is a fixed layout mode and cannot satisfy the pursuit of the advertiser for creative advertisements.
According to a first aspect of an embodiment of the present application, there is provided an IPTV terminal advertisement space placement system, where the system includes: an IPTV terminal and an advertisement server;
the IPTV terminal is used for sending an advertisement layout request to the advertisement server and sending the advertisement position id to the advertisement server;
and the advertisement server is used for configuring an advertisement layout group according to the advertisement position id.
Further, the IPTV terminal includes:
the determining module is used for determining the position of the advertisement position and embedding an advertisement position id in the position of the advertisement position;
and the request module is used for sending an advertisement layout request to the advertisement server and sending the advertisement position id to the advertisement server.
Further, the advertisement server includes:
and the advertisement position management module is used for configuring various advertisement layouts corresponding to the advertisement position id, acquiring an advertisement layout group and sending the advertisement layout group to the advertiser terminal.
Further, the advertisement server further includes:
and the delivery management module is used for receiving the selected advertisement layout and the material corresponding to the selected advertisement layout sent by the advertiser end, and sending the advertisement layout selected by the advertiser end and the material corresponding to the selected advertisement layout to the IPTV terminal.
Further, the system further comprises:
and the advertiser terminal is used for selecting the advertisement layout in the advertisement layout group and sending the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server.
Further, the IPTV terminal further includes:
and the display module is used for displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout.
According to a second aspect of the embodiments of the present application, there is provided a method for laying out advertisement spaces of an IPTV terminal, the method comprising:
sending an advertisement layout request to an advertisement server by using an IPTV terminal, and sending an advertisement space id to the advertisement server;
and the advertisement server configures an advertisement layout group according to the advertisement position id.
Further, before sending an advertisement layout request to the advertisement server by using the IPTV terminal and sending the advertisement slot id to the advertisement server, the method further includes:
and determining the position of the advertisement space by using the IPTV terminal, and embedding an advertisement space id in the position of the advertisement space.
Further, the advertisement server configures an advertisement layout group according to the advertisement slot id, including:
and configuring various advertisement layouts corresponding to the advertisement position id to obtain an advertisement layout group.
Further, after the sending an advertisement layout request to the advertisement server by using the IPTV terminal and sending the advertisement slot id to the advertisement server, the method further includes:
sending the obtained advertisement layout group to an advertiser end by using the advertisement server;
the advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server;
the advertisement server is used for sending the received selected advertisement layout sent by the advertiser terminal and the materials corresponding to the selected advertisement layout to the IPTV terminal;
and displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout by using the IPTV terminal.
By adopting the technical scheme, the invention can achieve the following beneficial effects: the method comprises the steps that an advertisement layout request is sent to an advertisement server through an IPTV terminal, an advertisement position id is sent to the advertisement server, the advertisement server configures an advertisement layout group according to the advertisement position id, an advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and a material corresponding to the selected advertisement layout to the advertisement server, the advertisement server sends the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout to the IPTV terminal, the IPTV terminal displays the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout, not only is the layout information capable of being increased and decreased at any time on the advertisement server realized, but also multiple choices of the advertisement layout are provided for the advertiser terminal, and therefore the form of the material displayed by the front end of the IPTV terminal is determined; the client is prevented from being continuously upgraded to meet the more complex advertisement layout requirement.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic structural diagram illustrating an IPTV terminal advertisement space placement system according to an exemplary embodiment;
fig. 2 is a flowchart illustrating an IPTV terminal ad spot placement method according to an exemplary embodiment;
fig. 3 is a flowchart illustrating an IPTV terminal advertisement space placement method according to an exemplary embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
Fig. 1 is a schematic structural diagram illustrating an IPTV terminal advertisement space placement system according to an exemplary embodiment, where the system includes: an IPTV terminal and an advertisement server;
the IPTV terminal is used for sending an advertisement layout request to the advertisement server and sending the advertisement space id to the advertisement server;
and the advertisement server is used for configuring the advertisement layout group according to the advertisement position id.
Further, the IPTV terminal includes:
the determining module is used for determining the position of the advertisement position and embedding the advertisement position id in the position of the advertisement position;
and the request module is used for sending an advertisement layout request to the advertisement server and sending the advertisement position id to the advertisement server.
In some embodiments, the IPTV terminal obtains the ad slot location from the IPTV terminal operator and embeds the ad slot id in the ad slot location. It can be understood that, when an IPTV terminal operator produces an IPTV terminal, an advertisement slot position of each IPTV terminal and an advertisement slot id corresponding to the advertisement slot position are preset.
Further, an advertisement server, comprising:
and the advertisement position management module is used for configuring various advertisement layouts corresponding to the advertisement position id, acquiring an advertisement layout group and sending the advertisement layout group to the advertiser terminal.
It should be noted that the manner of configuring multiple advertisement layouts corresponding to the advertisement slot id in the embodiment of the present invention is well known to those skilled in the art, and therefore, the specific implementation manner thereof is not described too much.
In some embodiments, the advertising layout may be, but is not limited to, a full screen video, a full screen picture, an 1/4 screen video, a power-on advertisement, a multiple picture presentation, or the like.
Further, the advertisement server further includes:
and the delivery management module is used for receiving the selected advertisement layout and the material corresponding to the selected advertisement layout sent by the advertiser end, and sending the advertisement layout selected by the advertiser end and the material corresponding to the selected advertisement layout to the IPTV terminal.
In some embodiments, the delivery management module creates a delivery unit by using the received selected advertisement layout sent by the advertiser terminal and the material corresponding to the selected advertisement layout, and sends the delivery unit to the IPTV terminal.
In some embodiments, the delivery management module sets codes of all advertisement layouts in the advertisement layout group in advance, uploads corresponding materials to the delivery management module after the advertiser selects an advertisement layout, and sends the codes corresponding to the advertisement layout selected by the advertiser and the materials corresponding to the advertisement layout selected by the advertiser to the IPTV terminal according to the delivery unit.
Further, the system further comprises:
and the advertiser terminal is used for selecting the advertisement layout in the advertisement layout group and sending the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server.
For example, suppose that advertisement layout 1 is 1/2 screens of video, advertisement layout 2 is 1/2 screens of pictures, a certain brand of yogurt is the advertiser side, and the advertiser side requires layout 1 to show material 1 and layout 2 to show material 2.
It is to be appreciated that the advertiser end can, but is not limited to, select a variety of advertising layouts to display a variety of materials.
Further, the IPTV terminal further includes:
and the display module is used for displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout.
According to the IPTV terminal advertisement space layout system provided by the embodiment of the invention, an advertisement layout request is sent to an advertisement server through an IPTV terminal, an advertisement space id is sent to the advertisement server, the advertisement server configures an advertisement layout group according to the advertisement space id, an advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and a material corresponding to the selected advertisement layout to the advertisement server, the advertisement server sends the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout to the IPTV terminal, the IPTV terminal displays the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout, not only can the layout information be increased and decreased at any time in the advertisement server, but also multiple choices of the advertisement layout are provided for the advertiser terminal, and therefore the form of the material displayed by the front end of the IPTV terminal is determined; the client is prevented from being continuously upgraded to meet the more complex advertisement layout requirement.
An embodiment of the present invention further provides a method for laying out advertisement slots of an IPTV terminal, as shown in fig. 2, the method may be used in a terminal, but is not limited to, the method includes the following steps:
step 102: sending an advertisement layout request to an advertisement server by using an IPTV terminal, and sending an advertisement space id to the advertisement server;
step 103: and the advertisement server configures an advertisement layout group according to the advertisement position id.
Further, before step 102, the method further includes:
step 101: and determining the position of the advertisement space by using the IPTV terminal, and embedding an advertisement space id in the position of the advertisement space.
Further, step 103 includes:
and configuring various advertisement layouts corresponding to the advertisement position id to obtain an advertisement layout group.
Further, after step 103, the method further includes:
step 104: sending the obtained advertisement layout group to an advertiser end by using an advertisement server;
step 105: the advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and the material corresponding to the selected advertisement layout to an advertisement server;
step 106: sending the received selected advertisement layout sent by the advertiser terminal and the materials corresponding to the selected advertisement layout to an IPTV terminal by using an advertisement server;
step 107: and displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout by using the IPTV terminal.
To further illustrate the method for laying out the advertisement space of the IPTV terminal, the embodiment of the present invention provides a specific example, as shown in fig. 3,
step 201: and determining the position of the advertisement space by using the IPTV terminal, and embedding an advertisement space id in the position of the advertisement space.
Step 202: sending an advertisement layout request to an advertisement server by using an IPTV terminal, and sending an advertisement space id to the advertisement server;
step 203: an advertisement position management module in the advertisement server configures an advertisement layout group according to the advertisement position id and sends the advertisement layout group to an advertiser terminal;
step 204: the advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and the material corresponding to the selected advertisement layout to an advertisement server;
step 205: the method comprises the following steps that a release management module in an advertisement server receives a selected advertisement layout sent by an advertiser terminal and a material corresponding to the selected advertisement layout, creates a release unit by using the received selected advertisement layout sent by the advertiser terminal and the material corresponding to the selected advertisement layout, and sends a code corresponding to the advertisement layout selected by the advertiser terminal and the material corresponding to the advertisement layout selected by the advertiser terminal to an IPTV terminal according to the release unit;
it is understood that there is at least one delivery unit;
step 206: and displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout by using the IPTV terminal.
The IPTV terminal sends an advertisement layout request to an advertisement server and sends an advertisement space id to the advertisement server, the advertisement server configures an advertisement layout group according to the advertisement space id, an advertiser end selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and a material corresponding to the selected advertisement layout to the advertisement server, the advertisement server sends the advertisement layout selected by the advertiser end and the material corresponding to the selected advertisement layout to the IPTV terminal, and the IPTV terminal displays the advertisement layout selected by the advertiser end and the material corresponding to the selected advertisement layout, so that not only can the layout information be increased and decreased at any time in the advertisement server, but also various selections of the advertisement layout are provided for the advertiser end, and the form of the material displayed by the front end of the IPTV terminal is determined; the client is prevented from being continuously upgraded to meet the more complex advertisement layout requirement.
It is understood that the method embodiments provided above correspond to the system embodiments described above, and the corresponding specific contents may be referred to each other, which is not described herein again.
An embodiment of the present invention further provides a readable storage medium, on which an executable program is stored, and the executable program, when executed by a processor, implements the steps of the IPTV terminal advertisement space placement method in the above embodiments.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. An IPTV terminal advertisement space layout system, characterized in that, the system comprises: an IPTV terminal and an advertisement server;
the IPTV terminal is used for sending an advertisement layout request to the advertisement server and sending the advertisement position id to the advertisement server;
and the advertisement server is used for configuring an advertisement layout group according to the advertisement position id.
2. The system of claim 1, wherein the IPTV terminal comprises:
the determining module is used for determining the position of the advertisement position and embedding an advertisement position id in the position of the advertisement position;
and the request module is used for sending an advertisement layout request to the advertisement server and sending the advertisement position id to the advertisement server.
3. The system of claim 2, wherein the advertisement server comprises:
and the advertisement position management module is used for configuring various advertisement layouts corresponding to the advertisement position id, acquiring an advertisement layout group and sending the advertisement layout group to the advertiser terminal.
4. The system of claim 3, wherein the advertisement server further comprises:
and the delivery management module is used for receiving the selected advertisement layout and the material corresponding to the selected advertisement layout sent by the advertiser end, and sending the advertisement layout selected by the advertiser end and the material corresponding to the selected advertisement layout to the IPTV terminal.
5. The system of claim 4, further comprising:
and the advertiser terminal is used for selecting the advertisement layout in the advertisement layout group and sending the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server.
6. The system according to claim 5, wherein said IPTV terminal further comprises:
and the display module is used for displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout.
7. The IPTV terminal advertisement space layout method according to any one of claims 1-6, characterized in that the method comprises:
sending an advertisement layout request to an advertisement server by using an IPTV terminal, and sending an advertisement space id to the advertisement server;
and the advertisement server configures an advertisement layout group according to the advertisement position id.
8. The method of claim 7, wherein before sending an advertisement placement request to an advertisement server using the IPTV terminal and sending an advertisement slot id to the advertisement server, further comprising:
and determining the position of the advertisement space by using the IPTV terminal, and embedding an advertisement space id in the position of the advertisement space.
9. The method of claim 7, wherein the advertisement server configures the advertisement layout group according to the ad slot id, comprising:
and configuring various advertisement layouts corresponding to the advertisement position id to obtain an advertisement layout group.
10. The method of claim 9, wherein after sending an advertisement placement request to an advertisement server by using the IPTV terminal and sending an advertisement slot id to the advertisement server, the method further comprises:
sending the obtained advertisement layout group to an advertiser end by using the advertisement server;
the advertiser terminal selects an advertisement layout in the advertisement layout group and sends the selected advertisement layout and the material corresponding to the selected advertisement layout to the advertisement server;
the advertisement server is used for sending the received selected advertisement layout sent by the advertiser terminal and the materials corresponding to the selected advertisement layout to the IPTV terminal;
and displaying the advertisement layout selected by the advertiser terminal and the material corresponding to the selected advertisement layout by using the IPTV terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110101678.9A CN112929708A (en) | 2021-01-26 | 2021-01-26 | IPTV terminal advertisement position layout system and method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110101678.9A CN112929708A (en) | 2021-01-26 | 2021-01-26 | IPTV terminal advertisement position layout system and method |
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| CN107203907A (en) * | 2017-05-24 | 2017-09-26 | 深圳市金立通信设备有限公司 | A kind of advertisement placement method, server and computer-readable recording medium |
| CN109819273A (en) * | 2018-12-20 | 2019-05-28 | 华为技术有限公司 | A kind of end side advertisement demonstration method and corresponding equipment and server |
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2021
- 2021-01-26 CN CN202110101678.9A patent/CN112929708A/en active Pending
Patent Citations (4)
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| CN104350518A (en) * | 2014-05-20 | 2015-02-11 | 华为技术有限公司 | Configuration method of advertisement templete, server and system |
| CN107203907A (en) * | 2017-05-24 | 2017-09-26 | 深圳市金立通信设备有限公司 | A kind of advertisement placement method, server and computer-readable recording medium |
| CN107197334A (en) * | 2017-07-14 | 2017-09-22 | 环球智达科技（北京）有限公司 | A kind of advertisement obtains system |
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Application publication date: 20210608 |