CN112860155A

CN112860155A - Search guidance processing method and device

Info

Publication number: CN112860155A
Application number: CN202110336792.XA
Authority: CN
Inventors: 隋婧
Original assignee: Zhejiang Koubei Network Technology Co Ltd
Current assignee: Zhejiang Koubei Network Technology Co Ltd
Priority date: 2020-07-10
Filing date: 2020-07-10
Publication date: 2021-05-28
Anticipated expiration: 2040-07-10
Also published as: CN111562868B; CN112860155B; CN111562868A

Abstract

The application discloses a processing method of search guidance, which comprises the following steps: generating and displaying a search box; the search box comprises a basic search area and an expanded search area; acquiring a recommended item displayed in the search box; the recommendation entry comprises a recommended keyword and object information of a target object associated with the keyword; displaying the recommended keywords in the recommended items in a basic search area of the search box, and displaying the object information of the target object associated with the keywords in the recommended items in an extended search area of the search box; if the clicked area of the search box is an expanded search area, obtaining and displaying a search result aiming at the target object; and if the clicked area of the search box is determined to be the basic search area, acquiring and displaying a search page for receiving text input and/or picture input. By adopting the method, the problem that the existing search guide path is too long is solved.

Description

Search guidance processing method and device

The present application is a divisional application entitled "a search guidance processing method and apparatus" filed on filing No. 202010661524.0, 2020, 7/10.

Technical Field

The present application relates to the field of search technologies, and in particular, to a method, an apparatus, and a device for processing search guidance. The application also relates to another search guidance processing method, device and equipment. The application also relates to a search guidance processing system.

Background

Currently, search guidance is an important object recommendation method in the internet data industry such as o2o, e-commerce, and new retail. In the conventional search guidance technology, object guidance is performed for a user by displaying a recommended keyword (hot word) such as a hot search product name in a search box. The search box is generally located on a website home page or a website home page of each channel, search keywords, such as keywords with high carousel search heat, are displayed in the search box, after click triggering of a user on the search box is received, the search box arrives at a search list page, search content input by characters is received, and search results are displayed for the user to select commodities meeting expectations of the user. The user clicks on the selected commodity and enters the commodity detail page to purchase. In the existing search guidance technology, a search query is required to go to a search result page; the user searches for a required result in the search result page and goes to the webpage of the target commodity. Therefore, the existing search guidance mode needs to pass through a long path to finally reach the page of the target commodity which the user desires to browse, so that the what you see is what you get shopping guide mode is not realized, and the quick and direct commodity guidance requirement of the user cannot be met.

Therefore, it is a problem to be solved to provide a search guidance method with a shortcut path.

Disclosure of Invention

The search guidance processing method provided by the embodiment of the application solves the problem of how to provide a search guidance mode with a shortcut path.

The embodiment of the application provides a processing method of search guidance, which comprises the following steps: detecting a click trigger for a search box; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object; responding to the detected click trigger, and determining a clicked area of a search box corresponding to the click trigger; and if the clicked area is determined to be the expanded search area, sending a search request for acquiring a target page corresponding to the target object to a server.

Optionally, the method further includes: if the clicked area is determined to be the basic search area, sending a search request for obtaining a search list page corresponding to the character search list to a server; the search listing page is used for receiving text input and/or picture input.

Optionally, the method further includes: pulling a recommended item to be displayed in the search box from the server; the recommendation entries comprise recommended keywords and object information associated with the keywords; displaying the recommended keywords in the recommended items in a basic search area of the search box; and displaying the object information associated with the keyword in the recommended item in an expanded search area of the search box.

Optionally, the object information associated with the keyword is an object identifier; the displaying the object information associated with the keyword in the recommendation entry in an expanded search area of the search box comprises: acquiring an object image corresponding to the object identifier; and displaying the object image as object information which has an association relation with the keyword in an expanded search area of the search box.

Optionally, the object information associated with the keyword is an object image of an object having an association relationship with the keyword.

Optionally, the object image is a picture or a dynamic image.

Optionally, the recommendation entry to be presented in the search box includes a plurality of recommendation entries; the method further comprises the following steps: presenting the plurality of recommendation entries in a carousel.

Optionally, the method further includes: and if the clicked area is determined to be the basic search area, sending a search request for searching for the keyword to a server.

Optionally, the extended search area includes at least one search area.

Optionally, the method further includes: receiving a target page returned by the server in response to the search request for acquiring the target page corresponding to the target object; and displaying the target page.

Optionally, the method further includes: obtaining a search box component, the search box component comprising a first container for generating the base search area and a second container for generating the extended search area; and rendering a main page and/or a page corresponding to a specific channel according to the search box component.

Optionally, the method further includes: acquiring a page file of a main page and/or a page file of a specific channel provided by the server and containing a search box component, wherein the search box component comprises a first container used for generating the basic search area and a second container used for generating the extended search area; and displaying the main page and/or the channel page according to the page file of the main page and/or the page file of the specific channel.

Optionally, the method further includes: acquiring recommendation information to be displayed in the search box; the recommendation information comprises recommended keywords; displaying the recommended keywords in the basic search area, and displaying conventional search prompt information in the extended search area; and if the clicked area is determined to be the expanded search area, displaying a search result page aiming at the recommended keywords.

Optionally, the extended search area includes at least one video search area for associating video pages; the method further comprises the following steps: and if the clicked area is the video search area, displaying a video page for providing the video related to the video search area.

Optionally, the video is a pre-stored video or a live video.

Optionally, the method further includes: and displaying at least one of the keyword of the video, the theme picture of the video, the main playing picture of the video and the entity object identification corresponding to the video in the video search area.

Optionally, the video page contains a transaction link of a specific object or a virtual shopping cart for purchasing the specific object; the specific object is an object associated with the video.

The embodiment of the present application further provides a processing method for search guidance, including: receiving a search request for acquiring a target page corresponding to a target object, which is sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and responding to the search request to provide the target page to the terminal.

Optionally, the providing the target page to the terminal in response to the search request includes: analyzing the information of the clicked area from the search request; if the information of the clicked area corresponds to object information, taking the object information as the information of a target object, and acquiring a target page corresponding to the target object according to the object information; and providing the target page to the terminal.

Optionally, the object information is an object identifier; the obtaining of the target page corresponding to the target object according to the object information includes: generating a query instruction for requesting to acquire the target page according to the object identifier; inquiring object data corresponding to the object identification according to the inquiry instruction; rendering the target page according to the object data; and outputting the rendered target page to the terminal.

Optionally, the method further includes: acquiring recommended keywords and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, and generating recommended items according to the incidence relation, wherein the recommended items comprise the recommended keywords and the object information related to the keywords; and providing the recommendation item to the terminal.

Optionally, the object information is an object identifier; the method further comprises the following steps: acquiring recommended keywords, and displaying the recommended keywords based on a first container of a basic search area for generating a search box;

acquiring an object image corresponding to the object identifier having an incidence relation with the keyword, and displaying the object image based on a second container of the expanded search area for generating a search box; and generating a main page or a page file of a specific channel according to the first container and the second container, and providing the main page or the page file of the specific channel for the terminal.

Optionally, the object information is an object identifier; the method further comprises the following steps: receiving a request for acquiring an object image corresponding to the object identifier sent by the terminal; and responding to the request, acquiring an object image corresponding to the object identification, and providing the object image for the terminal.

An embodiment of the present application further provides a search guidance processing system, including: a terminal and a server; the terminal is used for pulling recommended items needing to be displayed in a search box from the server, wherein the search box comprises a basic search area used for being associated to a word search list and an expanded search area used for being associated with a target object, and the recommended items comprise recommended keywords and object information associated with the keywords; displaying the recommended keywords in the recommended items in a basic search area of the search box; displaying object information associated with the keyword in the recommended item in an expanded search area of the search box; detecting a click trigger for a search box; responding to the detected click trigger, and determining a clicked area of a search box corresponding to the click trigger; if the clicked area is determined to be the expanded search area, sending a search request for acquiring a target page corresponding to the target object to a server; the server is used for acquiring recommended keywords and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, generating a recommended item according to the incidence relation, and providing the recommended item for the terminal; receiving a search request for acquiring a target page corresponding to the target object; analyzing the information of the clicked area from the search request; if the information of the clicked area corresponds to object information, the object information is information of a target object, and a target page corresponding to the target object is obtained according to the object information; and providing the target page to the terminal.

An embodiment of the present application further provides a processing apparatus for search guidance, including: the detection unit is used for detecting click triggering aiming at the search box; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object; the click area determining unit is used for responding to the detected click trigger and determining a clicked area of the search box corresponding to the click trigger; and the page acquisition unit is used for sending a search request for acquiring a target page corresponding to the target object to the server if the clicked area is determined to be the expanded search area.

An embodiment of the present application further provides a processing apparatus for search guidance, including: the receiving unit is used for receiving a search request which is sent by a terminal and used for acquiring a target page corresponding to a target object; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and the response unit is used for responding to the search request and providing the target page to the terminal.

An embodiment of the present application further provides an electronic device, including: a memory, and a processor; the memory is used for storing a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

The embodiment of the present application further provides a storage device, in which a computer program is stored, and the computer program is executed by the processor to perform the method provided in the embodiment of the present application.

Compared with the prior art, the method has the following advantages:

according to the processing method, the processing device and the processing equipment for search guidance, click triggering aiming at a search box is detected; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object; determining a clicked area of a search box corresponding to the click trigger; if the clicked area is determined to be the expanded search area, a search request for obtaining a target page corresponding to the target object is sent to the server, the expanded search area of the search box is clicked to trigger the target page, a search guide mode with a shortcut path is provided, and the problem that a guide path between a search entry and a page corresponding to the object is too long is solved.

According to the processing method, device and equipment for search guidance provided by the embodiment of the application, a search request for acquiring a target page corresponding to a target object is sent by a receiving terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and responding to the search request to provide the target page to the terminal. The target page is triggered after the expanded search area of the search box is clicked, a search guiding mode with a quick path is provided, and the problem that the guiding path between a search entry and a page corresponding to an object is too long is solved.

According to the processing system for search guidance, the target page is triggered after the expanded search area of the search box displayed by the terminal is clicked, a search guidance mode with a shortcut path is provided, and the problem that the guidance path between a search entry and a page corresponding to an object is too long is solved.

Drawings

FIG. 1 is a system environment diagram of a processing method of search guidance provided in an embodiment of the present application;

FIG. 2 is a process flow diagram of a processing method for search guidance according to a first embodiment of the present application;

FIG. 3 is a flow chart of a search guidance provided in a first embodiment of the present application;

FIG. 4 is a process flow diagram of a processing method for search guidance provided in a second embodiment of the present application;

FIG. 5 is a schematic diagram of a search guidance processing system according to a third embodiment of the present application;

FIG. 6 is a schematic diagram of a search guidance processing device according to a fourth embodiment of the present application;

fig. 7 is a schematic diagram of a processing device for search guidance according to a fifth embodiment of the present application;

fig. 8 is a schematic diagram of an electronic device provided herein.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The embodiment of the application provides a search guide processing method and device, electronic equipment and storage equipment. The embodiment of the application also provides another search guidance processing method and device, electronic equipment and storage equipment.

The embodiment of the application also provides search guidance processing. The following examples are individually set forth.

For ease of understanding, the system environment provided by the embodiments of the present application is first presented. Referring to fig. 1, the drawings include: a terminal 101 and a server 102. The terminal is an electronic device, such as a mobile phone, for accessing the server to obtain object information and/or order the object. The server is a server used for providing an operation environment for platforms such as e-commerce, new retail, O2O and the like, and provides information displayed to a user for the terminal. The description is made by taking an e-commerce platform as an example. In practical application, a C-end user (hereinafter, referred to as a user) accesses an e-commerce platform by using a mobile phone, and purchases a commodity from a B-end merchant (hereinafter, referred to as a merchant) operated on the e-commerce platform. The main page of the e-commerce platform or the first page of each channel of the e-commerce platform displayed on the mobile phone screen of the user comprises a search frame, and hot search commodity information, recommended preferential activity information and other information are broadcast in the search frame in turn. The hot-searched product is a product whose frequency of being searched for satisfies a certain threshold. The searched keywords can be screened out from the log information, and the proportion of the search times of the keywords is compared to obtain the hot search words. And the commodities matched with or associated with the hot search words are hot search commodities. By recommended offers is meant marketing campaigns that are derived by the platform. The information can be the meeting place information of some full and reduced preferential activities or large marketing activities. In the search guidance scheme of the embodiment of the application, the search box of the main page or the channel home page includes two areas: a base search area and an extended search area. And the basic search area displays text information, such as hot search commodity information and recommended preferential activity information in carousel mode. The method comprises the steps that a user clicks a basic search area of a search box, a terminal is triggered to acquire a search list page from a server, the search list page comprises an input control for receiving input information of characters and/or pictures, the user inputs content information to be searched in the input control, the terminal detects input trigger, content information corresponding to the input trigger is acquired, and the content information is sent to the server. And the server inquires according to the content information and returns the inquiry result to the terminal for displaying. The conventional search box function can be realized through the basic search area, and the conventional search box shopping guide is realized. The extended search area displays pictures, such as pictures of hot-searched commodities or pictures of main entrances of event venues, and the hot-searched commodities or events are commodities or events related to the text information displayed in the basic search area. And after clicking the expanded search area, the user triggers to enter a meeting place page or a commodity detail page. If the item detail page is triggered the user can purchase the item on that page. The rapid commodity guide path is provided by expanding the search area, the shopping guide path of the search box is shortened, and better user experience is provided. Namely, the basic search area and the information displayed by the expanded search area have an association relationship. However, after two areas of the search box are clicked, different instructions are triggered respectively to guide to different website areas. The pictures displayed in the extended search area can be regular pictures or dynamic pictures. Further, the search box may also be implemented to include multiple regions. The search box including the plurality of regions is implemented in a componentized manner, and can be applied to a plurality of channels, such as a food channel and a business super channel. In fig. 1, an area a of a search box on a mobile phone screen area of the terminal 101 is a basic search area, and an area B is an extended search area. And displaying the picture in the area B, triggering to enter a commodity detail page after clicking, displaying a page corresponding to the commodity associated with the picture in the area B in a mobile phone screen area of the terminal, and enabling a user to purchase the commodity and a shopping cart.

A processing method of search guidance provided in the first embodiment of the present application is described below with reference to fig. 2 and 3. The processing method of search guidance shown in fig. 2 includes: step S201 to step S203.

Step S201, detecting click trigger aiming at a search box; the search box includes a base search area for associating to a text search listing, and an extended search area for associating to a target object.

In this embodiment, the entity executing each step in the method may be a terminal running a client application. After the client application is started, the search box can be displayed on a main page or a search interface, and also can be displayed on a home page of each channel. The search box includes the base search area and at least one extended search area. The search box may display the recommendation information in turn. The recommendation information can be hot search keywords and/or keywords configured according to the presentation requirements. The hot search keyword is a keyword whose frequency of being searched for satisfies a certain threshold. The searched keywords can be screened from the log information, and the proportion of the search times of the keywords is compared to obtain the hot search keywords. For example, hot search keywords and hot search merchandise information on matches or associations with the hot search keywords, recommended offer information, and the like are alternately broadcast in the search box. In this embodiment, the server establishes an association relationship between the recommended keyword and the object to be displayed. And the terminal acquires the incidence relation and displays the information contained in the incidence relation in each area of the search box according to the incidence relation. Specifically, the server acquires a recommended keyword and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, and generating a recommendation item according to the incidence relation; and providing the recommendation item to the terminal. The terminal specifically performs the following processing: pulling a recommended item to be displayed in the search box from the server; the recommendation entries comprise recommended keywords and object information associated with the keywords; displaying the recommended keywords in the recommended items in a basic search area of the search box; and displaying the object information associated with the keyword in the recommended item in an expanded search area of the search box. If the recommendation entries required to be presented in the search box include a plurality of recommendation entries, then: presenting the plurality of recommendation entries in a carousel. In this embodiment, the extended search area includes at least one search area. That is, the search box may include a plurality of expanded search areas, and the recommendation entry includes a recommended keyword and object information of a plurality of objects associated with the keyword. The object information of each object is shown in an extended search area thereof. The object information may include any of the following but is not limited to the following: object identification, object images, hot search tags whether the objects are hot search objects, associated store and/or merchant information, type information, and the like.

In this embodiment, in order to visually display the object information, an object image corresponding to the object information is displayed in the extended search area. The object image is a picture or a dynamic image. In one embodiment, the object information associated with the keyword is an object image of an object having an association relationship with the keyword. The object image is shown in the extended search area. In one embodiment, the object information associated with the keyword is an object identifier; displaying the object information associated with the keyword in the recommendation entry in an expanded search area of the search box by the following processing: acquiring an object image corresponding to the object identifier; and displaying the object image as object information which has an association relation with the keyword in an expanded search area of the search box. Specifically, the server may be requested for an image corresponding to the object identifier. The server receives a request for acquiring an object image corresponding to the object identifier, which is sent by a terminal; and responding to the request, acquiring an object image corresponding to the object identification, and providing the object image for the terminal.

In this embodiment, the search box may have a plurality of embodiments. The search box can be implemented in a componentized manner and applied to a plurality of channels, such as a food channel and a business super channel. The search box including the basic search area and the expanded search area can be modularized to generate a search box assembly, and the expanded search area can be modularized to generate an expanded search assembly. In one embodiment, the search box is rendered by a terminal. The method specifically comprises the following steps: obtaining a search box component, the search box component comprising a first container for generating the base search area and a second container for generating the extended search area; and rendering a main page and/or a page corresponding to a specific channel according to the search box component. In one embodiment, the server renders the search box to obtain a page view file, and the terminal obtains and displays the page view file provided by the server. Specifically, the server acquires a recommended keyword, and displays the recommended keyword based on a first container of a basic search area for generating a search box; acquiring an object image corresponding to the object identifier having an incidence relation with the keyword, and displaying the object image based on a second container of the expanded search area for generating a search box; and generating a main page or a page file of a specific channel according to the first container and the second container, and providing the main page or the page file of the specific channel for the terminal. The terminal performs the following processing: acquiring a page file of a main page and/or a page file of a specific channel provided by the server and containing a search box component, wherein the search box component comprises a first container used for generating the basic search area and a second container used for generating the extended search area; and displaying the main page and/or the channel page according to the page file of the main page and/or the page file of the specific channel. The page file is a view file of the page. The container is a component or object for storing characters or pictures in page development. This step is detecting a click trigger for the search box. The base search area and the at least one expanded search area of the search box may each receive a click trigger.

Step S202, responding to the detected click trigger, and determining a clicked area of the search box corresponding to the click trigger.

In this embodiment, the clicked area of the search box is determined. If the clicked area is determined to be the basic search area, sending a search request for obtaining a search list page corresponding to the character search list to a server; the search listing page is used for receiving text input and/or picture input. Or if the clicked area is determined to be the basic search area, sending a search request for searching for the keyword to a server. In practical implementation, the basic search area and the at least one expanded search area of the search box are clicked to trigger different instructions. And after the basic search area is clicked, triggering a first instruction, and requesting the server to acquire a search list page from the server by the triggering terminal according to the first instruction. The search list page comprises an input control for receiving input information of characters and/or pictures, a user inputs content information to be searched in the input control, and the terminal detects an input trigger, acquires the content information corresponding to the input trigger and sends the content information to the server. And the server inquires according to the content information and returns the inquiry result to the terminal for displaying. The user can further select a desired target object according to the display content, and the user triggers to enter a page corresponding to the target object after the target object is selected, so that the conventional search box function and search box shopping guide are realized through the basic search area. Certainly, in the process of triggering the search listing page according to the first instruction, the recommended keyword may also be retained, and the keyword is displayed in the input control by default, and if the terminal does not detect the input trigger for the input control but directly detects the trigger for executing the search, the terminal sends a search request for performing a search query for the keyword to the server.

Step S203, if it is determined that the clicked area is the extended search area, sending a search request for obtaining a target page corresponding to the target object to a server.

In this embodiment, the clicked area of the search box is determined, the at least one expanded search area is clicked to trigger a second instruction, and a search request for obtaining a target page corresponding to the target object is sent to the server according to the second instruction. Each of the at least one extended search area displays a picture of an object, such as a picture of a hot search item or a picture of a main entrance of an event venue. The hot searched commodities or activities are commodities or activities associated with the text information displayed in the basic search area. The picture may also be a dynamic picture. The picture is associated with the object identifier, so that the user clicks each extended search area and then is triggered to enter a page corresponding to each object. For example, the first expanded search area corresponds to a product detail page of a specific product, and the second expanded search area corresponds to an event venue page. If the commodity detail page is triggered, the user can purchase commodities on the page, a quick guide path which can be directly used for purchasing the commodities from a search box of a main page or a channel home page is provided by expanding the search area, and the search box shopping guide path is shortened. If the activity meeting place page is triggered, the user can directly reach the activity meeting place, a quick guide path is provided by expanding the search area, and better user experience is provided.

In this embodiment, the basic search area of the search box and the information displayed in the extended search area may have an association relationship, so that search guidance is more systematic. Of course, in actual implementation, the information displayed in the basic search area and the extended search area may be set separately, and the information recommended to be displayed is obtained from the server, without having an association relationship. And after the basic search area and the expanded search area of the search box are clicked, the basic search area and the expanded search area are guided to different website areas. For example, the base search area is clicked through to a search listing page to facilitate a user entering information for a query. For another example, when the expanded search area is clicked and guided to the page corresponding to the first object, the user can purchase the first commodity and a shopping cart; one expanded search area is clicked to guide to a page corresponding to the second object; and an expanded search area is clicked and guided to a page corresponding to the first activity. And a shortcut path through the target page is provided, and the user experience is improved.

In the embodiment, a server receives a search request for acquiring a target page corresponding to a target object, which is sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and responding to the search request to provide the target page to the terminal. Specifically, the server analyzes the information of the clicked area from the search request; if the information of the clicked area corresponds to object information, taking the object information as the information of a target object, and acquiring a target page corresponding to the target object according to the object information; and providing the target page to the terminal. Or the server generates a query instruction for requesting to acquire the target page according to the object identifier; inquiring object data corresponding to the object identification according to the inquiry instruction; rendering the target page according to the object data; and outputting the rendered target page to the terminal. The terminal further includes the following processing: receiving a target page returned by the server in response to the search request for acquiring the target page corresponding to the target object; and displaying the target page.

Referring to fig. 3, the search guidance process in the figure includes: s301, the server establishes a recommendation item and a rule for triggering the commodity. The recommended items are keywords needing to be broadcast in turn at the terminal and commodity identifications related to the keywords. And obtaining the commodity picture according to the commodity identification. The rule for triggering the commodities is a corresponding rule of the area of the clicked search box and the triggered commodities. S302, the user uses the terminal to enter a main page or a channel home page. S303, the server determines the commodities associated with the basic search area. In particular, the commodities associated with the recommended keywords displayed in the basic search area are determined. S304, displaying the commodity picture in the expanded search area. Specifically, the server displays a picture of a commodity associated with the basic search area in the extended search area of the search box, wherein the picture is a conventional picture or a dynamic picture. And rendering a page comprising the search box by the server, generating a page view file, providing the page view file to the terminal, and displaying the page view file by the terminal. S305, pulling the recommendation item. That is, the terminal displays according to the page view file, and the terminal broadcasts the recommended keywords and the pictures of the objects related to the keywords in the search box in turn, so that the recommended items of the turn broadcasting need to be pulled from the server. S306, clicking the expanded search area. And clicking an expanded search area of the search box displayed by the terminal by the user, namely, an area for displaying the commodity picture in the search box. And S307, triggering the commodity and entering a commodity detail page. And the server renders the page view of the commodity detail page, generates a new view file and provides the new view file for the terminal. S308, the terminal displays the entering commodity detail page, and the user can purchase commodities on the commodity detail page. Therefore, the guiding path of the quick search box for directly purchasing commodities on the main page or the channel home page is realized.

In this embodiment, the presentation information of the basic search area and the extended search area is not limited to the information of the recommended item. For example, default keywords may be presented in the basic search area and conventional search prompts may be presented in the extended search area. The method specifically comprises the following steps: acquiring recommendation information to be displayed in the search box; the recommendation information comprises recommended keywords; displaying the recommended keywords in the basic search area, and displaying conventional search prompt information in the extended search area; and if the clicked area is determined to be the expanded search area, displaying a search result page aiming at the recommended keywords. Of course, search prompt information may also be presented in the basic search area and the extended search area, if it is determined that the clicked area is the basic search area, a search listing page is presented, and if it is determined that the clicked area is the extended search area, a search result page of a keyword is skipped. For example, all show "search", click different search areas to jump to different pages.

In this embodiment, the extended search area may further include a video search area, the video search area is clicked to jump to the associated short video/live video, a transaction link of the video-associated commodity object or a virtual shopping cart for purchasing the commodity object is provided on the video page, the selected commodity object may be added to the virtual shopping cart during the video playing process, and further, the commodity object in the virtual shopping cart may be settled. The video search area may present at least one of video keywords, an avatar of the anchor, and an identification of the merchant. For example, "see live" is shown. Specifically, the extended search area comprises at least one video search area for associating video pages; the method further comprises the following steps: and if the clicked area is the video search area, displaying a video page for providing the video related to the video search area. The video is a pre-stored video or a live video. And displaying at least one of the keyword of the video, the theme picture of the video, the main playing picture of the video and the entity object identification corresponding to the video in the video search area. Further, the video page contains a transaction link for a particular object or a virtual shopping cart for purchasing the particular object; the specific object is an object associated with the video.

It should be noted that the methods provided in this embodiment and other embodiments of the present application are not limited to the scenario of product search guidance, but are also applicable to the scenario of search query of other information. Features given in this and other embodiments of the present application may be combined with each other without conflict, and steps S201 and S202 or similar terms do not limit the steps to be performed sequentially.

Thus, the method provided by the first embodiment is explained, which is triggered by detecting a click on a search box; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object; responding to the detected click trigger, and determining a clicked area of a search box corresponding to the click trigger; and if the clicked area is determined to be the expanded search area, sending a search request for acquiring a target page corresponding to the target object to a server. Clicking the expanded search area of the search box to trigger the target page provides a search guide mode with a shortcut path, and solves the problem that the guide path between a search entry and a page corresponding to an object is too long.

Based on the above embodiments, a second embodiment of the present application provides another processing method for search guidance, which is described below with reference to fig. 4. The processing method of search guidance shown in fig. 4 includes: step S401 to step S402.

Step S401, receiving a search request for acquiring a target page corresponding to a target object, which is sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of the clicked area of the search box.

In this embodiment, the entity performing each step in the method may be a server performing data interaction with a terminal running a client application. After the client application is started, the search box can be displayed on a main page or a search interface, and also can be displayed on a home page of each channel. The search box includes the base search area and at least one extended search area. The search box may display the recommendation information in turn. And the displayed recommendation information is a recommendation item pulled by the terminal from the server. Specifically, the server acquires a recommended keyword and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, and generating recommended items according to the incidence relation, wherein the recommended items comprise the recommended keywords and the object information related to the keywords; and providing the recommendation item to the terminal.

In this embodiment, in order to visually display the object information, an object image corresponding to the object information is displayed in the extended search area. The object image is a picture or a dynamic image. In one embodiment, the object information associated with the keyword is an object identifier; the terminal displays the object information related to the keyword in the recommendation entry in an expanded search area of the search box through the following processing: requesting a server to acquire an object image corresponding to the object identifier; and displaying the object image as object information which has an association relation with the keyword in an expanded search area of the search box. The server receives a request for acquiring an object image corresponding to the object identifier, which is sent by the terminal; and responding to the request, acquiring an object image corresponding to the object identification, and providing the object image for the terminal.

In this embodiment, the search box may have a plurality of embodiments. The search box can be implemented in a componentized manner and applied to a plurality of channels, such as a food channel and a business super channel. The search box including the basic search area and the expanded search area can be modularized to generate a search box assembly, and the expanded search area can be modularized to generate an expanded search assembly. In one embodiment, the server renders the search box to obtain a page view file, and the terminal obtains and displays the page view file provided by the server. The method specifically comprises the following steps: acquiring recommended keywords, and displaying the recommended keywords based on a first container of a basic search area for generating a search box; acquiring an object image corresponding to the object identifier having an incidence relation with the keyword, and displaying the object image based on a second container of the expanded search area for generating a search box; and generating a main page or a page file of a specific channel according to the first container and the second container, and providing the main page or the page file of the specific channel for the terminal. And the terminal displays the page file according to the page view file. In this embodiment, the extended search area includes at least one search area. That is, the search box may include a plurality of expanded search areas, and the recommendation entry includes a recommended keyword and object information of a plurality of objects associated with the keyword. The object information of each object is shown in an extended search area thereof. If the recommendation entries required to be presented in the search box include a plurality of recommendation entries, then: presenting the plurality of recommendation entries in a carousel.

In this embodiment, the terminal detects a click trigger for the search box. The base search area and the at least one expanded search area of the search box may each receive a click trigger. And the terminal responds to the detected click trigger and determines a clicked area of the search box corresponding to the click trigger. If the clicked area is determined to be the basic search area, the search request is a search request for obtaining a search list page corresponding to a character search list, or the search request is a search request for searching and querying the keyword; wherein the search listing page is used for receiving text input and/or picture input. The search list page comprises an input control for receiving input information of characters and/or pictures, a user inputs content information to be searched in the input control, and the terminal detects an input trigger, acquires the content information corresponding to the input trigger and sends the content information to the server. And the server inquires according to the content information and returns the inquiry result to the terminal for displaying. The user can further select a desired target object according to the display content, and the user triggers to enter a page corresponding to the target object after the target object is selected, so that the conventional search box function and search box shopping guide are realized through the basic search area. Of course, the search listing page may retain the recommended keyword, and the keyword is displayed in the input control by default, and if the terminal directly detects the trigger for executing the search, the search request received by the server is the search request for performing the search query for the keyword.

In this embodiment, if the terminal detects that the clicked area is an extended search area, the search request received by the server is a search request for obtaining a target page corresponding to the target object.

Step S402, responding to the search request, and providing the target page to the terminal.

In this embodiment, the server parses information of the clicked area from the search request; if the information of the clicked area corresponds to object information, taking the object information as the information of a target object, and acquiring a target page corresponding to the target object according to the object information; and providing the target page to the terminal.

In this embodiment, the object information is an object identifier; the server may also obtain a target page corresponding to the target object by the following processing, including: generating a query instruction for requesting to acquire the target page according to the object identifier; inquiring object data corresponding to the object identification according to the inquiry instruction; rendering the target page according to the object data; and outputting the rendered target page to the terminal.

In this embodiment, the basic search area of the search box and the information displayed in the extended search area may have an association relationship, so that search guidance is more systematic. Of course, in actual implementation, the information displayed in the basic search area and the extended search area may be set separately, and the server provides the information for each area of the search box to the terminal without establishing an association relationship between the information displayed in each area. And after the basic search area and the expanded search area of the search box are clicked, the basic search area and the expanded search area are guided to different website areas. For example, the base search area is clicked through to a search listing page to facilitate a user entering information for a query. For another example, when the expanded search area is clicked and guided to the page corresponding to the first object, the user can purchase the first commodity and a shopping cart; and an expanded search area is clicked and guided to a page corresponding to the first activity. And a shortcut path through the target page is provided, and the user experience is improved.

The processing method of search guidance provided in this embodiment is described so far, and the method obtains a search request of a target page corresponding to a target object by receiving a search request sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and responding to the search request to provide the target page to the terminal. The target page is triggered after the expanded search area of the search box is clicked, a search guiding mode with a quick path is provided, and the problem that the guiding path between a search entry and a page corresponding to an object is too long is solved.

Based on the above embodiments, a third embodiment of the present application provides a processing system for search guidance, and relevant portions may refer to the description of the corresponding portions of the above embodiments. The system is described below in conjunction with fig. 5. The search-directed processing system shown in FIG. 5 includes: a terminal 501 and a server 502.

The terminal is used for pulling recommended items needing to be displayed in a search box from the server, wherein the search box comprises a basic search area used for being associated to a word search list and an expanded search area used for being associated with a target object, and the recommended items comprise recommended keywords and object information associated with the keywords; displaying the recommended keywords in the recommended items in a basic search area of the search box; displaying object information associated with the keyword in the recommended item in an expanded search area of the search box; detecting a click trigger for a search box; responding to the detected click trigger, and determining a clicked area of a search box corresponding to the click trigger; and if the clicked area is determined to be the expanded search area, sending a search request for acquiring a target page corresponding to the target object to a server.

The server is used for acquiring recommended keywords and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, generating a recommended item according to the incidence relation, and providing the recommended item for the terminal; receiving a search request for acquiring a target page corresponding to the target object; analyzing the information of the clicked area from the search request; if the information of the clicked area corresponds to object information, the object information is information of a target object, and a target page corresponding to the target object is obtained according to the object information; and providing the target page to the terminal.

By the search guidance processing system provided by the embodiment, the system triggers the target page after the expanded search area of the search box displayed by the terminal is clicked, provides a search guidance mode with a shortcut path, and solves the problem that the guidance path between the search entry and the page corresponding to the object is too long.

A fourth embodiment of the present application provides a search guidance processing apparatus corresponding to the first embodiment. The device is described below with reference to fig. 6. The processing apparatus of search guidance shown in fig. 6 includes:

a detection unit 601, configured to detect a click trigger for a search box; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object;

a click region determining unit 602, configured to determine, in response to a detected click trigger, a clicked region of a search box corresponding to the click trigger;

a page obtaining unit 603, configured to send, to the server, a search request for obtaining a target page corresponding to the target object if it is determined that the clicked area is the extended search area.

Optionally, the page obtaining unit 603 is specifically configured to: if the clicked area is determined to be the basic search area, sending a search request for obtaining a search list page corresponding to the character search list to a server; the search listing page is used for receiving text input and/or picture input.

Optionally, the apparatus further includes a recommendation information presentation unit, where the recommendation information presentation unit is configured to: pulling a recommended item to be displayed in the search box from the server; the recommendation entries comprise recommended keywords and object information associated with the keywords; displaying the recommended keywords in the recommended items in a basic search area of the search box; and displaying the object information associated with the keyword in the recommended item in an expanded search area of the search box.

Optionally, the object information associated with the keyword is an object identifier; the recommendation information presentation unit is specifically configured to: acquiring an object image corresponding to the object identifier; and displaying the object image as object information which has an association relation with the keyword in an expanded search area of the search box.

Optionally, the object image is a picture or a dynamic image.

Optionally, the recommendation entry to be presented in the search box includes a plurality of recommendation entries; the recommendation information presentation unit is specifically configured to: presenting the plurality of recommendation entries in a carousel.

Optionally, the page obtaining unit 603 is specifically configured to: and if the clicked area is determined to be the basic search area, sending a search request for searching for the keyword to a server.

Optionally, the extended search area includes at least one search area.

Optionally, the page obtaining unit 603 is specifically configured to: receiving a target page returned by the server in response to the search request for acquiring the target page corresponding to the target object; and displaying the target page.

Optionally, the recommendation information display unit is specifically configured to: obtaining a search box component, the search box component comprising a first container for generating the base search area and a second container for generating the extended search area; and rendering a main page and/or a page corresponding to a specific channel according to the search box component.

Optionally, the recommendation information presentation unit is configured to: acquiring a page file of a main page and/or a page file of a specific channel provided by the server and containing a search box component, wherein the search box component comprises a first container used for generating the basic search area and a second container used for generating the extended search area; and displaying the main page and/or the channel page according to the page file of the main page and/or the page file of the specific channel.

Optionally, the recommendation information display unit is specifically configured to: acquiring recommendation information to be displayed in the search box; the recommendation information comprises recommended keywords; displaying the recommended keywords in the basic search area, and displaying conventional search prompt information in the extended search area; and if the clicked area is determined to be the expanded search area, displaying a search result page aiming at the recommended keywords.

Optionally, the extended search area includes at least one video search area for associating video pages; the recommendation information presentation unit is specifically configured to: and if the clicked area is the video search area, displaying a video page for providing the video related to the video search area.

Optionally, the video is a pre-stored video or a live video.

Optionally, the recommendation information display unit is specifically configured to: and displaying at least one of the keyword of the video, the theme picture of the video, the main playing picture of the video and the entity object identification corresponding to the video in the video search area.

Up to this point, a description has been given of an apparatus provided in the fourth embodiment, which is triggered by detecting a click on a search box; the search box comprises a basic search area used for being associated to a text search list and an expanded search area used for being associated with a target object; determining a clicked area of a search box corresponding to the click trigger; and if the clicked area is determined to be the expanded search area, sending a search request for acquiring a target page corresponding to the target object to a server. Clicking the expanded search area of the search box to trigger the target page provides a search guide mode with a shortcut path, and solves the problem that the guide path between a search entry and a page corresponding to an object is too long.

A fifth embodiment of the present application provides another search guidance processing apparatus corresponding to the second embodiment. The device is described below with reference to fig. 7. The processing apparatus of search guidance shown in fig. 7 includes:

a receiving unit 701, configured to receive a search request for obtaining a target page corresponding to a target object, where the search request is sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box;

a response unit 702, configured to provide the target page to the terminal in response to the search request.

Optionally, the response unit 702 has a function of: analyzing the information of the clicked area from the search request; if the information of the clicked area corresponds to object information, taking the object information as the information of a target object, and acquiring a target page corresponding to the target object according to the object information; and providing the target page to the terminal.

Optionally, the object information is an object identifier; the response unit 702 is specifically configured to: generating a query instruction for requesting to acquire the target page according to the object identifier; inquiring object data corresponding to the object identification according to the inquiry instruction; rendering the target page according to the object data; and outputting the rendered target page to the terminal.

Optionally, the response unit 702 is specifically configured to: acquiring recommended keywords and object information of a recommended object; establishing an incidence relation between the recommended keywords and the object information, and generating recommended items according to the incidence relation, wherein the recommended items comprise the recommended keywords and the object information related to the keywords; and providing the recommendation item to the terminal.

Optionally, the object information is an object identifier; the response unit 702 is specifically configured to: acquiring recommended keywords, and displaying the recommended keywords based on a first container of a basic search area for generating a search box; acquiring an object image corresponding to the object identifier having an incidence relation with the keyword, and displaying the object image based on a second container of the expanded search area for generating a search box; and generating a main page or a page file of a specific channel according to the first container and the second container, and providing the main page or the page file of the specific channel for the terminal.

Optionally, the object information is an object identifier; the response unit 702 is specifically configured to: receiving a request for acquiring an object image corresponding to the object identifier sent by the terminal; and responding to the request, acquiring an object image corresponding to the object identification, and providing the object image for the terminal.

To this end, a description is given of an apparatus according to a fifth embodiment, where the apparatus receives a search request for acquiring a target page corresponding to a target object, where the search request is sent by a terminal; the target object is an object associated with the expanded search area of the search box and has an association relation with the recommended keywords displayed in the basic search area of the search box; the search request contains information of a clicked area of the search box; and providing the target page to the terminal in response to the search request, triggering the target page after the expanded search area of the search box is clicked, providing a search guide mode with a shortcut path, and solving the problem of overlong guide path between a search entry and a page corresponding to an object.

Based on the above embodiments, a sixth embodiment of the present application provides an electronic device. Fig. 8 is a schematic diagram of the electronic device, which includes: a memory 801, and a processor 802; the memory is used for storing a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

By the way, the electronic device provided by the embodiment is explained, the electronic device triggers the target page by clicking the expanded search area of the search box, provides a search guidance mode with a shortcut path, and solves the problem that the guidance path between the search entry and the page corresponding to the object is too long.

Based on the foregoing embodiments, a seventh embodiment of the present application provides a storage device, and please refer to the corresponding description of the foregoing embodiments for related parts. The schematic diagram of the storage device is similar to fig. 8. The storage device stores a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

The storage device provided in this embodiment is described so far, the storage device stores an instruction, and the instruction triggers a target page by clicking an extended search area of a search box, so that a search guidance mode with a shortcut path is provided, and the problem that a guidance path between a search entry and a page corresponding to an object is too long is solved.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims

1. A search guidance processing method, comprising:

generating and displaying a search box; the search box comprises a basic search area and an expanded search area;

acquiring a recommended item displayed in the search box; the recommendation entry comprises a recommended keyword and object information of a target object associated with the keyword;

displaying the recommended keywords in the recommended items in a basic search area of the search box, and displaying the object information of the target object associated with the keywords in the recommended items in an extended search area of the search box;

if the clicked area of the search box is an expanded search area, obtaining and displaying a search result aiming at the target object;

and if the clicked area of the search box is determined to be the basic search area, acquiring and displaying a search page for receiving text input and/or picture input.

2. The method of claim 1, wherein the obtaining and presenting search results for the target object comprises:

and acquiring and displaying a search result of a target page corresponding to the target object.

3. The method according to claim 1, wherein the object information of the target object associated with the keyword is an object identifier;

the displaying the object information of the target object associated with the keyword in the recommendation entry in the expanded search area of the search box comprises:

displaying the object identification in the expanded search area; and/or the presence of a gas in the gas,

acquiring an object image corresponding to the object identifier; and displaying the object image as object information of a target object having an association relation with the keyword in an expanded search area of the search box.

4. The method according to claim 1, wherein the object information of the target object associated with the keyword is an object image of an object having an association relationship with the keyword;

the object image is shown in the extended search area.

5. The method according to claim 3 or 4, wherein the object image is a picture or a dynamic image;

the method further comprises the following steps:

and acquiring and displaying a search result aiming at the target object in response to the triggering of the object image.

6. The method of claim 1, wherein the recommendation entry comprises a plurality of recommendation entries;

the method further comprises the following steps: presenting the plurality of recommendation entries in a carousel.

7. The method of claim 1, further comprising:

and if the clicked area is determined to be the basic search area, obtaining and displaying the search query result aiming at the key words.

8. The method of claim 1, wherein the extended search area comprises at least one search area.

9. The method of claim 1, wherein the extended search area comprises at least one video search area for associating video pages;

the method further comprises the following steps: and if the clicked area is the video search area, displaying a video page for providing the video related to the video search area.

10. The method of claim 9, wherein the video is a pre-stored video or a live video.