CN112819447A - Fusion marketing method and system based on face recognition payment - Google Patents
Fusion marketing method and system based on face recognition payment Download PDFInfo
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- CN112819447A CN112819447A CN201911129781.3A CN201911129781A CN112819447A CN 112819447 A CN112819447 A CN 112819447A CN 201911129781 A CN201911129781 A CN 201911129781A CN 112819447 A CN112819447 A CN 112819447A
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- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/02—Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
- G06Q20/023—Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP] the neutral party being a clearing house
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/38—Payment protocols; Details thereof
- G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
- G06Q20/401—Transaction verification
- G06Q20/4014—Identity check for transactions
- G06Q20/40145—Biometric identity checks
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Abstract
The invention discloses a marketing method and a marketing system based on fusion of face recognition payment, which comprise a consumer group, an E-type using mechanism, a merchant, a C-type service mechanism, a D-type legal capital mechanism, an A-type third-party payment platform mechanism, a B-type device and equipment mechanism, wherein the C-type service mechanism, the D-type legal capital mechanism, the A-type third-party payment platform mechanism, the B-type device and equipment mechanism provide free release equipment and services for the E-type using mechanism and the merchant through purchase or entrust services, the E-type using mechanism, the merchant, the C-type service mechanism, the D-type legal capital mechanism, the B-type device and equipment mechanism form a merchant terminal, the A-type third-party payment platform mechanism is a payment service platform, and the consumer group is a client. Has the advantages that: the marketing method and the business model of each organization can mutually benefit and mutually benefit, promote business development, improve business efficiency, respectively obtain benefits and serve the society.
Description
Technical Field
The invention relates to the field of marketing based on internet fusion, in particular to a fusion marketing method and system based on face recognition payment.
Background
With the popularity of e-commerce, the way payment is made through a digital system is favored by more and more consumers and merchants. When the consumer pays, the consumer does not need to use cash, and the merchant does not need to make change, thereby simplifying the transaction process. Especially, the face recognition and verification technology is more and more mature, and the face recognition and verification technology is widely applied to various fields. Particularly, a shopping mall or supermarket adopts a commodity payment system capable of recognizing human face features to reduce the customer queuing checkout time and improve the payment speed, so that a marketing method and a marketing system integrating a marketing method and a business mode are required.
An effective solution to the problems in the related art has not been proposed yet.
Disclosure of Invention
Aiming at the problems in the related art, the invention provides a marketing method and a marketing system based on fusion of face recognition payment, so as to overcome the technical problems in the prior related art.
Therefore, the invention adopts the following specific technical scheme:
a marketing method and a marketing system based on fusion of face recognition payment comprise a consumer group, a class-E using mechanism and a merchant, a class-C service mechanism, a class-D legal capital mechanism, a class-A third-party payment platform mechanism and a class-B device and equipment mechanism, wherein the class-D legal capital mechanism and the class-E using mechanism and the merchant, the class-E using mechanism and the merchant and the class-A third-party payment platform mechanism and the class-D legal capital mechanism adopt legal bank deposits of using mechanisms and merchants, the class-E using mechanism and the merchant and the class-A third-party payment platform mechanism pay transaction commission fees, and the class-C service mechanism, the class-D legal mechanism, the class-A third-party payment platform mechanism and the class-B device and equipment mechanism purchase or entrust services, the class-C service mechanism provides free releasing equipment and services for the class-E using mechanism and the merchant, the class-C service mechanism, the class-D legal capital mechanism and a merchant terminal consisting of the class-B device and equipment mechanism, the class-A third party payment platform mechanism is a payment service platform, and the consumer group is a client.
Furthermore, the A-type third party payment platform mechanism is used for providing a payment system and a legal third party payment platform and also comprises a fourth party payment platform, and the fourth party payment platform is used for paying money and WeChat except bank payment.
Furthermore, the class-E using mechanism and the merchant can use the face recognition payment device and equipment for individuals, merchants and the like without charge.
Furthermore, the class C service mechanism is a platform for providing equipment laying and partial management software, final user market development, equipment installation service, daily market operation and maintenance and ecological resource docking.
Furthermore, the B-type device and the equipment mechanism provide face recognition equipment, a device and a part of management system.
Further, the legal capital organization of class D is in the form of bedding or purchasing services and equipment.
According to another aspect of the present invention, there is provided a fusion marketing method based on face recognition payment, which is used for a fusion marketing system based on face recognition payment, and comprises the following steps;
establishing binding connection between the C-type service mechanism and the B-type device and equipment mechanism by the D-type legal capital mechanism in a mode of filling or purchasing service and equipment;
binding and connecting free releasing equipment and services provided by a class-D legal capital mechanism to a class-E using mechanism and a merchant at the class-C service mechanism;
the class D legal capital organization, the class C service organization, the class E using organization, the merchant and the class A third-party payment platform organization establish purchasing or entrusting service;
when a consumer group and the E-type using mechanism and the merchant submit payment requests for payment data production;
performing face recognition payment in the consumer group through the E-type using mechanism and the merchant;
the consumer group is connected with the class B device, the equipment mechanism and the merchant in the class E using mechanism to pay with the class A third party payment platform mechanism for providing a payment system and a legal third party payment platform;
the class E using mechanism and the merchant complete payment transaction with the identification of the consumer group through the class B device and the equipment mechanism.
The invention has the beneficial effects that: through consumer groups, E-type using mechanisms, commercial tenants, C-type service mechanisms, D-type legal capital mechanisms, A-type third party payment platform mechanisms, B-type devices and equipment mechanisms, the construction of the intelligent payment field and a digital smart city is promoted according to the market demands, the digital economic transformation is promoted, the Internet finance is integrated with a new ecology, an innovation mode and method and a business method of the innovation invention, so that all the mechanisms can mutually benefit and mutually benefit in the marketing method and the business mode, the business development is promoted, the business efficiency is improved, benefits are obtained respectively, and the social is served.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a system diagram of a marketing method and system based on fusion of face recognition payments according to an embodiment of the invention;
FIG. 2 is a schematic connection diagram of a marketing method and system based on fusion of face recognition payments according to an embodiment of the present invention;
fig. 3 is a method diagram of a marketing method and system based on fusion of face recognition payments according to an embodiment of the invention.
In the figure:
1. a consumer group; 2. class E use agencies and merchants; 3. a class C service; 4. a class D legal capital institution; 5. a class a third party payment platform mechanism; 6. class B devices and equipment mechanisms; 7. a merchant terminal; 8. a payment service platform; 9. and (4) a client.
Detailed Description
For further explanation of the various embodiments, the drawings which form a part of the disclosure and which are incorporated in and constitute a part of this specification, illustrate embodiments and, together with the description, serve to explain the principles of operation of the embodiments, and to enable others of ordinary skill in the art to understand the various embodiments and advantages of the invention, and, by reference to these figures, reference is made to the accompanying drawings, which are not to scale and wherein like reference numerals generally refer to like elements.
According to the embodiment of the invention, a marketing method and a marketing system based on fusion of face recognition payment are provided.
The first embodiment is as follows:
as shown in fig. 1-3, the marketing method and system based on fusion of face recognition payment according to the embodiment of the present invention includes a consumer group 1, a class E using institution and merchant 2, a class C service institution 3, a class D legal capital institution 4, a class a third party payment platform institution 5, and a class B device and equipment institution 6, where the class D legal capital institution 4 and the class E using institution and merchant 2, the class E using institution and merchant 2 and the class a third party payment platform institution 5, the class a third party payment platform institution 5 and the class D legal capital institution 4 all use institutions and merchant legal bank deposits, the class E using institution and merchant 2 and the class a third party payment platform institution 5 pay transaction fees, the class C service institution 3, the class D legal capital institution 4, and the class B legal capital institution 6, The class-A third party payment platform mechanism 5 and the class-B device and equipment mechanism 6 purchase or entrust service, the class-C service mechanism 3 provides free releasing equipment and service for the class-E using mechanism and the merchant 2, the class-C service mechanism 3, the class-D legal capital mechanism 4 and a merchant terminal 7 consisting of the class-B device and equipment mechanism 6, the class-A third party payment platform mechanism 5 is a payment service platform 8, and the consumer group 1 is a client 9.
In one embodiment, the class a third party payment platform institution 5 is a payment system and a legal third party payment platform, and also includes a fourth party payment platform, which is a payment treasure or WeChat except for bank payments.
In one embodiment, the class E usage mechanism and merchant 2 uses face recognition payment devices and equipment for individuals, merchants, and the like for free.
In one embodiment, the class C service organization 3 is a platform that provides equipment deployment and partial management software, end user market development, equipment installation services, daily market operations and maintenance, ecological resource docking.
In one embodiment, the class B device and equipment mechanism 6 is to provide face recognition equipment and devices and part of a management system.
In one embodiment, the type D legal capital institution 4 is a funding or purchasing service and equipment.
As shown in fig. 2, according to an embodiment of the present invention, there is also provided a marketing method based on fusion of face recognition payments, which is used for a marketing system based on fusion of face recognition payments, and includes the following steps;
step S101, establishing binding connection between the C-type service mechanism 3 and the B-type device and equipment mechanism 6 by the D-type legal capital mechanism 4 in a manner of filling or purchasing service and equipment;
step S103, binding and connecting the D-type legal capital mechanism 4 with free releasing equipment and services provided by the E-type using mechanism and the merchant 2 in the C-type service mechanism 3;
step S105, the D-type legal capital mechanism 4, the C-type service mechanism 3, the E-type using mechanism and the merchant 2 establish purchasing or entrusting service with the A-type third party payment platform mechanism 5;
step S107, when the consumer group 1 and the E-type using mechanism and the merchant 2 submit payment requests for payment data production;
step S109, carrying out face recognition payment in the consumer group 1 through the E-type using mechanism and the merchant 2;
step S111, the consumer group 1 is enabled to pay under the connection of the class B device, the equipment mechanism 6 and the merchant in the class E using mechanism and the class A third party payment platform mechanism 5 for providing a payment system and a legal third party payment platform;
step S113, the class E using mechanism and merchant 2 completes payment transaction with the identification of the consumer group 1 through the class B device and equipment mechanism 6.
For the convenience of understanding the technical solutions of the present invention, the following detailed description will be made on the working principle or the operation mode of the present invention in the practical process.
In practical application, the method is applied to the internet face recognition payment environment, and the five-party mutual-benefit win-win marketing method and business mode for innovating the internet financial new ecology are invented, so that the method serves the public to promote the intelligent payment field and the construction of a digital smart city. The class-A mechanism provides a payment system and a legal third party payment platform, the class-B mechanism provides face recognition equipment, a face recognition device and a part of management system, and the class-C mechanism provides equipment laying and part of management software, final user market development, equipment installation service, daily market operation and maintenance, ecological resource butt joint and the like; the class D organization provides funds in the form of bedding or purchasing the above services or equipment. The face recognition payment device and equipment used for free by E-type institutions, individuals, merchants and the like comprise a marketing mode and a business method for providing participation of a fourth party payment platform and a win-win sharing ecology and a marketing method and a business mode which are integrated.
In summary, with the above technical solution of the present invention, through the consumer group 1, the E-class using mechanism, the merchant 2, the C-class service mechanism 3, the D-class legal capital mechanism 4, the a-class third party payment platform mechanism 5, and the B-class device and equipment mechanism 6, according to the market demand, the construction of the intelligent payment field and the digital smart city is promoted, the digital economy transformation is promoted, the internet finance integrates the new ecology, the innovation mode and method, and the business method of the innovation invention, so that each mechanism benefits each other in the marketing method and business mode, promotes the business development, promotes the business efficiency, obtains the benefit each other, and serves the society.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (7)
1. A marketing system based on fusion of face recognition payment is characterized by comprising a consumer group (1), a class-E using mechanism and merchant (2), a class-C service mechanism (3), a class-D legal capital mechanism (4), a class-A third party payment platform mechanism (5) and a class-B device and equipment mechanism (6), wherein using mechanisms and merchant legal bank deposits are adopted between the class-D legal capital mechanism (4) and the class-E using mechanism and merchant (2), between the class-E using mechanism and merchant (2) and the class-A third party payment platform mechanism (5), and between the class-A third party payment platform mechanism (5) and the class-D legal capital mechanism (4), trade commission fees are paid between the class-E using mechanism and merchant (2) and the class-A third party payment platform mechanism (5), the class-C service mechanism (3), Through purchase or entrust service among the D-type legal capital mechanism (4), the A-type third party payment platform mechanism (5) and the B-type device and equipment mechanism (6), the C-type service mechanism (3) provides free release equipment and service for the E-type using mechanism and the merchant (2), the C-type service mechanism (3), the D-type legal capital mechanism (4) and a merchant terminal (7) consisting of the B-type device and equipment mechanism (6), the A-type third party payment platform mechanism (5) is a payment service platform (8), and the consumer group (1) is a client (9).
2. The marketing system based on fusion of face recognition payments of claim 1, wherein the class a third party payment platform institution (5) is a payment system and a legal third party payment platform, and also comprises a fourth party payment platform, the fourth party payment platform is a payment treasure or WeChat except bank payment.
3. The marketing system based on fusion of face recognition payments of claim 2, characterized in that the E-type using mechanism and the merchant (2) use the face recognition payment device and equipment for free of individuals, merchants and the like.
4. The fusion-based marketing system based on face recognition payment according to claim 3, wherein the class C service organization (3) is a platform for providing equipment laying and partial management software, end user market development, equipment installation service, daily market operation and maintenance, and ecological resource docking.
5. The system of claim 4, wherein the class B device and equipment organization (6) is a face recognition device and part of a management system.
6. The system of claim 5, wherein the legal capital organization (4) of class D is a funding or purchasing service and equipment.
7. A marketing method based on fusion of face recognition payment, which is used for the marketing system based on fusion of face recognition payment of claim 6, and comprises the following steps;
establishing binding connection for purchasing and entrusting a C-type service mechanism (3) and the B-type device and equipment mechanism (6) in a bedding or purchasing service and equipment mode through the D-type legal capital mechanism (4);
establishing binding connection between a D-type legal capital organization (4) and free releasing equipment and services provided by an E-type using organization and a merchant (2) in the C-type service organization (3);
the class D legal capital organization (4), the class C service organization (3), the class E using organization and the merchant (2) establish purchasing or entrusting service with the class A third party payment platform organization (5);
when the consumer group (1) and the E-type using mechanism and the merchant (2) submit payment requests for payment data production;
face recognition payment is carried out in the consumer group (1) through the E-type using mechanism and the merchant (2);
the consumer group (1) is connected with the class B device and equipment mechanism (6) and the merchant in the class E using mechanism to pay with the class A third party payment platform mechanism (5) for providing a payment system and a legal third party payment platform;
the class E using mechanism and merchant (2) will complete a payment transaction with the identification of the consumer group (1) through the class B device and equipment mechanism (6).
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CN205862437U (en) * | 2015-12-14 | 2017-01-04 | 天翼电子商务有限公司 | A kind of automatic selling system paid based on recognition of face |
WO2017015893A1 (en) * | 2015-07-29 | 2017-02-02 | 深圳市华阳信通科技发展有限公司 | Mobile payment and marketing system and method |
CN108564353A (en) * | 2018-04-27 | 2018-09-21 | 数字乾元科技有限公司 | Payment system based on block chain and method |
CN109359963A (en) * | 2018-08-02 | 2019-02-19 | 阿里巴巴集团控股有限公司 | Medical insurance settlement method and device and electronic equipment |
CN209312090U (en) * | 2019-01-29 | 2019-08-27 | 程建伟 | Recognition of face camera |
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Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
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WO2017015893A1 (en) * | 2015-07-29 | 2017-02-02 | 深圳市华阳信通科技发展有限公司 | Mobile payment and marketing system and method |
CN205862437U (en) * | 2015-12-14 | 2017-01-04 | 天翼电子商务有限公司 | A kind of automatic selling system paid based on recognition of face |
CN108564353A (en) * | 2018-04-27 | 2018-09-21 | 数字乾元科技有限公司 | Payment system based on block chain and method |
CN109359963A (en) * | 2018-08-02 | 2019-02-19 | 阿里巴巴集团控股有限公司 | Medical insurance settlement method and device and electronic equipment |
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Application publication date: 20210518 |