CN112749987A - Information promotion platform based on GPS positioning - Google Patents
Information promotion platform based on GPS positioning Download PDFInfo
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- CN112749987A CN112749987A CN202110053536.XA CN202110053536A CN112749987A CN 112749987 A CN112749987 A CN 112749987A CN 202110053536 A CN202110053536 A CN 202110053536A CN 112749987 A CN112749987 A CN 112749987A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
- G01S19/38—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system
- G01S19/39—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system the satellite radio beacon positioning system transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
- G01S19/42—Determining position
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
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- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
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- G06Q30/00—Commerce
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- G06Q30/0241—Advertisements
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- G06Q30/0259—Targeted advertisements based on store location
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- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The invention relates to the technical field of information popularization, in particular to an information popularization platform based on GPS positioning, which comprises a positioning information acquisition module, a positioning information acquisition module and a positioning information acquisition module, wherein the positioning information acquisition module is used for acquiring the longitude and latitude of a mobile terminal; the common information module is used for pushing common information to the users nearby the longitude and latitude; and the red packet information module is used for pushing the red packet information to the users nearby the longitude and latitude, and the users can obtain rewards when looking up the red packet information. According to the information promotion platform based on GPS positioning, the longitude and latitude of the mobile terminal are obtained through the positioning information acquisition module, and the common information and the red packet information are sent to the user near the longitude and latitude where the mobile terminal is located, so that the user can quickly reach the place where the common information and the red packet information are sent due to the fact that the distance between the common information and the red packet information is short when seeing the contents of the common information and the red packet information, the flow of off-line entity commodities can be quickly realized, and the profit of entity enterprises can be increased; meanwhile, the interest of the user in clicking is increased by issuing the red packet information, and the viscosity of the user is increased.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of information popularization, in particular to an information popularization platform based on GPS positioning.
[ background of the invention ]
With the rapid development of the internet and information transmission technology, many offline entity industries mostly search for partners or cooperation partners, but many offline entity industries also find suitable partners difficultly due to the interpersonal problem, and therefore some offline entity industries search for online popularization platforms to obtain client sources.
Most of the existing information promotion platforms on the market are in a mode that users find the information promotion platforms, the promotion platforms pay for information promotion of the users, the users passively receive the promotion information, even if the quantity of the promoted users is large, the users are not accurate, and the purpose of promotion is not achieved.
Therefore, the prior art is not sufficient and needs to be improved.
[ summary of the invention ]
In order to overcome the technical problem, the invention provides an information promotion platform based on GPS positioning.
The technical scheme for solving the technical problem is to provide an information promotion platform based on GPS positioning, which comprises a positioning information acquisition module, a positioning information acquisition module and a positioning information acquisition module, wherein the positioning information acquisition module is used for acquiring the longitude and latitude of a mobile terminal;
the common information module is used for pushing common information to the users nearby the longitude and latitude;
and the red packet information module is used for pushing the red packet information to the users nearby the longitude and latitude, and the users can obtain rewards when looking up the red packet information.
Preferably, the information promotion platform based on GPS positioning further includes a search module, configured to input a keyword by a user to retrieve common information or red envelope information, and record the keyword information input by the user so as to push accurate common information or red envelope information to the user.
Preferably, the information popularization platform based on GPS positioning further includes a user operation supervision module, configured to supervise an operation behavior of a user, so as to push common information or red packet information related to the operation behavior of the user to the user.
Preferably, the operation behavior of the user includes browsing duration of the common information or the red packet information, collecting, forwarding and browsing two or more common information or red packet information of the same type, and when the user operation supervision module supervises that the browsing duration of the common information or the red packet information by the user exceeds a preset duration value, or the user has a collecting behavior of the common information or the red packet information, or the user has a forwarding behavior of the common information or the red packet information, or browses two or more common information or red packet information of the same type within a preset time, more common information or red packet information of the same type is pushed to the user.
Preferably, the information popularization platform based on GPS positioning further includes a feedback module and an analysis processing module, the feedback module is configured to collect content fed back by the user, and the analysis processing module is configured to process the content fed back by the user and feed back a processing result to the user.
Compared with the prior art, the information promotion platform based on GPS positioning has the following advantages:
the longitude and latitude of the mobile terminal are obtained through the positioning information obtaining module, and the common information and the red packet information are sent to the users near the longitude and latitude where the mobile terminal is located, so that the users can quickly arrive at the place where the common information and the red packet information are sent due to the close distance when seeing the contents of the common information and the red packet information, the flow of off-line entity commodities can be quickly realized, and the profit of entity enterprises can be increased; meanwhile, the interest of the user in clicking is increased by issuing the red packet information, the viscosity of the user is increased, the attention degree of the user to the entity enterprise of the issued red packet information is favorably increased, and the increase of the profit of the entity enterprise is favorably promoted.
[ description of the drawings ]
Fig. 1 is a schematic structural diagram of specific modules of the information promotion platform based on GPS positioning according to the present invention.
Description of reference numerals:
10. an information promotion platform based on GPS positioning; 11. a positioning information acquisition module; 12. a common information module; 13. a red packet information module; 14. a search module; 15. a user operation supervision module; 16. a feedback module; 17. and an analysis processing module.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, the present invention provides an information popularization platform based on GPS positioning, which includes a positioning information acquisition module, a general information module, a red packet information module, a search module, a user operation supervision module, a feedback module, and an analysis processing module, where the positioning information acquisition module is used to acquire the longitude and latitude of a mobile terminal, and specifically acquire the longitude and latitude information in the GPS positioning module of the mobile terminal, the general information module is used for an entity enterprise to issue and push to a user near the longitude and latitude of the mobile terminal, the red packet information module is used for the entity enterprise to issue and attach a reward, and the user near the longitude and latitude of the mobile terminal can obtain a part of the attached reward after browsing the red packet information, the user can increase browsing interest after obtaining the reward, the attention to the entity enterprise issuing the red packet information is promoted, and the purchase probability of the entity enterprise products is increased.
Preferably, the reward in the present invention is currency, gift or product coupon.
Further, the search module is used for the user to search, specifically, the user can input a keyword to the search module to search general information or red packet information to be browsed, and the search module is also used for recording the keyword information input by the user so as to push accurate general information or red packet information according to the keyword, specifically, the accurate general information of the invention is general information or red packet information containing the keyword.
Further, the user operation supervision module is used for supervising the operation behavior of the user so as to push common information or red packet information which is more interesting to the user according to the operation behavior of the user. Specifically, the general information or the red packet information that the user is interested in is determined according to the operation behavior of the user, and the operation behavior of the user includes browsing duration of the general information or the red packet information, collecting and forwarding the general information or the red packet information, and browsing two or more types of the general information or the red packet information of the same type. When the user operates the supervision module to supervise that the user has collection behavior on the common information or the red packet information, or the user has forwarding behavior on the common information or the red packet information, or the browsing duration of the user on the common information or the red packet information exceeds a preset duration value, or two or more common information or red packet information of the same type are browsed in a preset time, the user is determined to be interested in the common information or the red packet information of the type, and more common information or red packet information of the same type are pushed to the client at the same time, so that the interest of the user on the pushed content can be increased, the acceptance degree of the user is increased, and the product sale of an entity enterprise is facilitated; the method has the advantages of strong propaganda effect, good pushing quality and capability of reducing the degree of the user's reaction.
It can be understood that the preset time length value may be half a minute, one minute or two minutes, if the user is not interested in the pushed content, the user may switch to the next common information or red package information in a short time, and when the user browses a pushed content for a time length of more than half a minute, one minute or two minutes, the user may be determined to be interested in the pushed content; the preset time may be one minute or two minutes.
Further, the feedback module is used for collecting the content fed back by the user, and the analysis processing module processes the content fed back by the user and feeds the result back to the user so as to solve the user problem.
Compared with the prior art, the information promotion platform based on GPS positioning has the following advantages:
the longitude and latitude of the mobile terminal are obtained through the positioning information obtaining module, and the common information and the red packet information are sent to the users near the longitude and latitude where the mobile terminal is located, so that the users can quickly arrive at the place where the common information and the red packet information are sent due to the close distance when seeing the contents of the common information and the red packet information, the flow of off-line entity commodities can be quickly realized, and the profit of entity enterprises can be increased; meanwhile, the interest of the user in clicking is increased by issuing the red packet information, the viscosity of the user is increased, the attention degree of the user to the entity enterprise of the issued red packet information is favorably increased, and the increase of the profit of the entity enterprise is favorably promoted.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and any modifications, equivalents, improvements, etc. made within the spirit of the present invention should be included in the scope of the present invention.
Claims (5)
1. The utility model provides an information popularization platform based on GPS location which characterized in that: the system comprises a positioning information acquisition module, a positioning information acquisition module and a positioning information acquisition module, wherein the positioning information acquisition module is used for acquiring the longitude and latitude of a mobile terminal;
the common information module is used for pushing common information to the users nearby the longitude and latitude;
and the red packet information module is used for pushing the red packet information to the users nearby the longitude and latitude, and the users can obtain rewards when looking up the red packet information.
2. The GPS-location-based information dissemination platform of claim 1, wherein: the information promotion platform based on GPS positioning further comprises a search module, wherein the search module is used for searching common information or red packet information by inputting keywords by a user and recording the keyword information input by the user so as to push accurate common information or red packet information to the user.
3. The GPS-location-based information dissemination platform of claim 1, wherein: the information promotion platform based on GPS positioning further comprises a user operation supervision module used for supervising the operation behaviors of the user so as to push common information or red packet information related to the operation behaviors of the user to the user.
4. The GPS-location-based information dissemination platform of claim 3, wherein: the operation behaviors of the user comprise browsing duration of common information or red packet information, collecting, forwarding and browsing two or more types of common information or red packet information, and when the user operation supervision module supervises that the browsing duration of the common information or the red packet information by the user exceeds a preset duration value, or the user has a collecting behavior of the common information or the red packet information, or the user has a forwarding behavior of the common information or the red packet information, or the user browses two or more types of common information or red packet information within a preset time, more types of common information or red packet information are pushed to the user.
5. The GPS-location-based information dissemination platform of claim 1, wherein: the information popularization platform based on GPS positioning further comprises a feedback module and an analysis processing module, wherein the feedback module is used for collecting content fed back by a user, and the analysis processing module is used for processing the content fed back by the user and feeding back a processing result to the user.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110053536.XA CN112749987A (en) | 2021-01-15 | 2021-01-15 | Information promotion platform based on GPS positioning |
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| CN202110053536.XA CN112749987A (en) | 2021-01-15 | 2021-01-15 | Information promotion platform based on GPS positioning |
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Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109003143A (en) * | 2018-08-03 | 2018-12-14 | 阿里巴巴集团控股有限公司 | Recommend using deeply study the method and device of marketing |
| CN110490652A (en) * | 2019-08-16 | 2019-11-22 | 阿里巴巴集团控股有限公司 | A kind of information-pushing method and system |
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- 2021-01-15 CN CN202110053536.XA patent/CN112749987A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109003143A (en) * | 2018-08-03 | 2018-12-14 | 阿里巴巴集团控股有限公司 | Recommend using deeply study the method and device of marketing |
| CN110490652A (en) * | 2019-08-16 | 2019-11-22 | 阿里巴巴集团控股有限公司 | A kind of information-pushing method and system |
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Application publication date: 20210504 |
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