CN112734500B - Interactive experience system of new retail store - Google Patents
Interactive experience system of new retail store Download PDFInfo
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Abstract
The invention provides a new retail store interactive experience system, which comprises: store intelligent management integrated module: the system comprises a retail store, a gateway and a server, wherein the retail store is used for being connected with electronic equipment in the retail store through an intelligent gateway and carrying out centralized management and control on the electronic equipment; a product management module: the system comprises a cloud management and control platform, a cloud management and control platform and a cloud service platform, wherein the cloud management and control platform is used for performing integrated connection management on all retail products in a retail store through an intelligent gateway; a digital display module: the digital display platform is used for digitizing retail products according to the cloud control platform and outputting digitized contents through a liquid crystal array in a retail store to form a digital display platform for linkage of the digitized contents and the retail products; the user information acquisition module: the data acquisition equipment is used for acquiring user information; the user information comprises user position information, user angle information and user distribution information; the intelligent interaction module: and the digital display platform is used for automatically interacting with the user through the digital display platform according to the user information.
Description
Technical Field
The invention relates to the technical field of new retail, in particular to a new retail store interactive experience system.
Background
At present, in the field of new retail, in order to make stores attract users' attention more, merchants experience interactive shopping, and have better shopping experience. The prior art can improve service attitude and visualization scene, and improve the interaction degree between users and products. However, in the prior art, the user needs assistance of a shopping guide or a shopping guide robot when interacting with the product, and thus, the shopping guide is not enough when the number of customers in the store is particularly large. In the interactive product experience, the interactive experience in the prior art needs the existing intention product of the user to approach the product for interaction, so that the individual product with strong attraction and strong user demand can be concerned by the user, and most common products are likely not concerned by the user, and further are weak in sales.
Disclosure of Invention
The invention provides a novel retail store interactive experience system which is used for solving the problems that in the prior art, stores are insufficient in manpower, and most common products are weak in sales.
A new retail store interactive experience system, comprising:
store intelligent management integrated module: the system comprises a retail store, a gateway and a server, wherein the retail store is used for being connected with electronic equipment in the retail store through an intelligent gateway and carrying out centralized management and control on the electronic equipment;
a product management module: the system comprises a cloud management and control platform, a cloud management and control platform and a cloud service platform, wherein the cloud management and control platform is used for performing integrated connection management on all retail products in a retail store through an intelligent gateway;
a digital display module: the digital display platform is used for digitizing retail products according to the cloud control platform and outputting digitized contents through a liquid crystal array in a retail store to form a digital display platform for linkage of the digitized contents and the retail products;
the user information acquisition module: the data acquisition equipment is used for acquiring user information; wherein,
the user information comprises user position information, user angle information and user distribution information;
the intelligent interaction module: and the digital display platform is used for automatically interacting with the user through the digital display platform when the user approaches to the retail product according to the user information.
As an embodiment of the present invention: the store intelligent management integrated module comprises:
network equipment management and control: the system comprises a plurality of intelligent gateways and routers, a regional management and control network and a central server, wherein the regional management and control network is used for constructing a retail store consisting of the intelligent gateways and the routers;
computer equipment management and control: the computer equipment in the electronic equipment is connected with the prefetching management and control network and serves as a background processing terminal of a retail store;
the lighting equipment manages and controls: the system comprises a region management and control network, a lighting device and a lighting control system, wherein the region management and control network is used for connecting the lighting device in the retail store with the region management and control network and automatically adjusting lighting according to a preset lighting irradiation strategy;
acoustic equipment management and control: the system comprises a region management and control network, a sound equipment management and control network and a sound equipment management and control network, wherein the region management and control network is used for connecting the sound equipment in the retail store with the region management and control network and intelligently calling the sound equipment according to a preset sound calling strategy;
multimedia equipment management and control: the system comprises a multimedia device, a regional management and control network and a retail store, wherein the multimedia device is used for connecting the multimedia device in the retail store with the regional management and control network and automatically playing retail product information when a user approaches a retail product according to a preset multimedia display strategy;
air conditioning equipment management and control: the system comprises a regional management and control network, a temperature control network and a control system, wherein the regional management and control network is used for connecting air conditioning equipment in the retail store with the regional management and control network and regulating the temperature in the retail store according to a preset temperature strategy;
controlling the anti-theft equipment: the system comprises a region management and control network, a security device and a monitoring server, wherein the region management and control network is used for connecting the security device in the retail store with the region management and control network and executing alarm when products in the retail store are stolen according to a preset security strategy;
reservation service equipment management and control: and the reservation all-in-one machine and the information inquiry all-in-one machine in the retail store are connected with the area management and control network, and receive reservation service information and inquiry service information of a user according to a preset service management and control strategy.
As an embodiment of the present invention: the product management module includes:
an interactive game unit: the interactive game system is used for constructing different types of user interactive games in advance according to different types of users and generating an interactive game database;
a product binding unit: for binding user interactive games in the interactive game database with retail products;
and the product integration unit is used for carrying out network butt joint on the game database and the retail products through an intelligent gateway, and connecting all the retail products with a cloud server according to the unique identification information of the retail products to form a cloud control platform.
As an embodiment of the present invention: the cloud management and control platform comprises:
a capacity layer: the system is used for acquiring product information of the retail product and generating an interactive game list according to the interactive game database;
an implementation layer: and the system is used for screening out interactive games according to the interactive game list and the user information when the user approaches the retail product, importing the interactive games into the digital display platform, and interacting with the user through the digital display platform.
A hair cloth layer: and when a plurality of users exist, acquiring a plurality of user information and user positions, respectively screening an interactive game for each user according to the plurality of user information, and sending the interactive game to the corresponding position of the digital display platform according to the user positions.
As an embodiment of the present invention: the digital display module comprises:
a digital conversion unit: the digital page is used for converting the shape of the retail product into a digital model according to the retail product, copying the functions of the retail product and generating a digital page of each function when the functions are implemented;
a digital arrangement unit: the digital page is displayed in the liquid crystal array through a visual optimization algorithm;
the liquid crystal array is arranged on the table top and the wall of the retail store;
a platform building unit: the display platform is used for associating the digital page with the retail product, generating the digital page automatic display rule and generating the digital display platform based on the automatic display rule.
As an embodiment of the present invention: the digital arrangement unit displays the digital page in the liquid crystal array through a visual optimization algorithm, and comprises the following steps:
step 1: acquiring a product image and a digital page of a retail product, and determining a product display model W;
wherein, CiAn image feature representing an ith retail product; si，jA page feature representing a jth digitized page of an ith retail product; delta. thetIndicating the state of the retail product at time t; 1, 2, 3, … … n; n represents the total number of retail products; j ═ 1, 2, 3, … … m; m represents the total number of digitized pages;
step 2: acquiring user information and determining real-time characteristics L of a user;
wherein the ζ represents a number of users; the M istRepresenting the user type at the time t; q is a number oftRepresenting the user's location at time t; b istRepresenting the viewing angle of the user at time t; z istIndicating the position of the liquid crystal array corresponding to the user at the time t;
and step 3: fusing the real-time characteristics of the user and the product display model, and determining a digital page to be displayed:
κja page parameter representing a jth digitized page;
wherein when
Then, showing the j-th digitized page; when in use
And (4) indicating that the jth digitized page is not shown.
As an embodiment of the present invention: the user information acquisition module comprises:
position information acquisition unit: the system comprises a video camera device in the electronic device, a display device and a display device, wherein the video camera device is used for determining the real-time position of a user and determining the real-time position of the user based on a layout diagram of the retail store;
the angle information acquisition unit: for determining a real-time angle of a user relative to a retail product via an infrared sensor disposed in the retail product;
a distribution information acquisition unit: the system is used for marking the distribution position of each user in the retail store in the layout chart through the layout chart of the retail store and the video camera equipment in the electronic equipment.
As an embodiment of the present invention: the user information acquisition module further comprises:
an image acquisition unit: the system comprises a video camera device, a display device and a display device, wherein the video camera device is used for acquiring video images in retail stores in real time;
a pretreatment unit: preprocessing is carried out through the image preprocessing module;
a transmission unit: the cloud management and control platform is used for transmitting the processed data to the cloud management and control platform through the intelligent gateway, and the cloud management and control platform simultaneously stores the preprocessed data into a preset static information database.
As an embodiment of the present invention: the intelligent interaction module comprises:
a user information determination unit: the method comprises the steps that a user obtains user information, the position of the user is determined, and the position of a retail product and the position of a liquid crystal array which are closest to the user are determined according to the position of the user;
an interaction unit: and when the distance between the closest retail product and the user exceeds a preset threshold value, pushing the retail product closest to the user according to the closest retail product and the liquid crystal array.
As an embodiment of the present invention: the pre-processing unit determining the user information comprises:
determining user distribution information: based on the video image of the retail store, obtaining user distribution information at each moment in the retail store:
wherein S istRepresenting the number of users in the retail store at time t; w is at，i(x, y) represents a coordinate function of the ith retail store user at time t; x represents the abscissa of the user, and y represents the ordinate of the user; 1, 2, 3, … … n; n represents the total number of users; z represents a coordinate matrix of the retail store; f represents the distribution information of the user;
determining user position information: determining user location information from a store map of a retail store according to a user distribution function:
wherein, YlRepresenting user features in a video image taken by an ith camera in a retail store; h { b | l } represents the pixel proportion of the b-th user in the video image shot by the l-th camera in the retail store; t isbRepresenting the same characteristics of the b-th user in the video images shot by all the cameras; 1, 2, 3, … … k; n represents the total number of cameras in the retail store; b is 1, 2, 3, … … m; n represents the total number of users in the retail store; w represents the location information of the user
Determining angle information of the user: acquiring the head orientation and the eye height of a user, and determining the angle information of the user:
wherein, clRepresenting the orientation feature of the b-th user's head in the video image taken by the l-th camera, gbRepresents the height of the b-th user's glasses; j denotes angle information of the user.
The invention has the beneficial effects that: according to the invention, all electronic equipment in the store is connected to the cloud server through the gateway only through the store intelligent management integrated module, so that the centralized management and control of the cloud are realized. The product management module is used for performing network connection on all products in the retail store to generate an integrated management and control system, and unified management is achieved. The digital display module is used for displaying retail products and product functions in a multimedia device in a digital and visual mode so as to facilitate interaction, and the user information acquisition module is used for determining user intention information at any moment and judging that a user approaches the display module; retail products are further positioned, and interaction is carried out on equipment at the position of a user according to the position control. The invention realizes the interactive experience when the user approaches the product through the integration of science and technology and products, automatically matches the position and the angle of the user, realizes the interactive new retail mode with high experience and high participation of the user in a digital product display and interactive shopping guide mode,
additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a system composition diagram of a new retail store interactive experience system according to an embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Example 1:
as shown in fig. 1, the interactive experience system for a new retail store according to the present invention comprises:
store intelligent management integrated module: the system comprises a retail store, a gateway and a server, wherein the retail store is used for being connected with electronic equipment in the retail store through an intelligent gateway and carrying out centralized management and control on the electronic equipment; in order to realize integrated management control of all products in a retail store, all electronic products are connected through an intelligent gateway, and the intelligent gateway realizes centralized management and control through a local server (consisting of a computer and server equipment) in the store. The purpose of management and control is to achieve a high degree of intelligence.
A product management module: the system comprises a cloud management and control platform, a cloud management and control platform and a cloud service platform, wherein the cloud management and control platform is used for performing integrated connection management on all retail products in a retail store through an intelligent gateway; the intelligent gateway is connected with the retail product in an integrated manner, specifically, the sample equipment of the product is connected with the intelligent network management, and the product is electronic equipment and is directly connected with the intelligent gateway; and if the product is a non-electronic device, the display introduction device of the retail product is connected with the intelligent gateway.
A digital display module: the digital display platform is used for digitizing retail products according to the cloud control platform and outputting digitized contents through a liquid crystal array in a retail store to form a digital display platform for linkage of the digitized contents and the retail products; the digitization is to digitize the information of the retail product, and is also a digitized interactive game which needs to generate the retail product, according to the interactive game or realize the interaction between the product and the user, some of the game is displayed by a liquid crystal array, the liquid crystal array belongs to a touch control display screen, the touch control type video is firstly arranged on the wall and the display desktop of the product, because the touch control type display screen is the liquid crystal array, each component block of the liquid crystal array can be independently controlled, and then the size of the interface of each product can be controlled at will.
The user information acquisition module: the data acquisition equipment is used for acquiring user information; wherein,
the user information comprises user position information, user angle information and user distribution information;
the method mainly comprises the step of obtaining information of a user in a retail store by the same camera equipment. The user position information is used for judging retail products which are close to the user, the user angle information is the sight line information of the user, and when the user does not interact with the products, the liquid crystal array in the sight line direction of the user automatically displays the products which need to be recommended or the products displayed beside the liquid crystal array in the sight line direction. The user distribution information is the location of all users in the retail store.
The intelligent interaction module: and the digital display platform is used for automatically interacting with the user through the digital display platform when the user approaches to the retail product according to the user information.
The principle of the technical scheme is as follows: according to the invention, all electronic equipment in the store is connected to the cloud server through the gateway only through the store intelligent management integrated module, so that the centralized management and control of the cloud are realized. The product management module is used for performing network connection on all products in the retail store to generate an integrated management and control system, and unified management is achieved. The digital display module is used for displaying retail products and product functions in a digital and visual mode or an interactive game mode in multimedia equipment to facilitate interaction, and the user information acquisition module is used for constantly determining user intention information and judging that a user approaches to the digital display module; retail products are further positioned, and interaction is carried out on equipment at the position of a user according to the position control.
The beneficial effects of the above technical scheme are that: the invention realizes the interactive experience when the user approaches the product through the integration of science and technology and products, automatically matches the position and the angle of the user, realizes the interactive new retail mode with high experience and high participation of the user in a digital product display and interactive shopping guide mode,
as an embodiment of the present invention: the store intelligent management integrated module comprises:
network equipment management and control: the system comprises a plurality of intelligent gateways and routers, a regional management and control network and a central server, wherein the regional management and control network is used for constructing a retail store consisting of the intelligent gateways and the routers; the intelligent gateways and the routers form a local area network in a region, and the local area network realizes network connection in a retail store.
Computer equipment management and control: the computer equipment in the electronic equipment is connected with the prefetching management and control network and serves as a background processing terminal of a retail store; and (3) processing a certain main control computer or a plurality of computers in the terminal store in the background.
The lighting equipment manages and controls: the system comprises a region management and control network, a lighting device and a lighting control system, wherein the region management and control network is used for connecting the lighting device in the retail store with the region management and control network and automatically adjusting lighting according to a preset lighting irradiation strategy;
acoustic equipment management and control: the system comprises a region management and control network, a sound equipment management and control network and a sound equipment management and control network, wherein the region management and control network is used for connecting the sound equipment in the retail store with the region management and control network and intelligently calling the sound equipment according to a preset sound calling strategy;
multimedia equipment management and control: the system comprises a multimedia device, a regional management and control network and a retail store, wherein the multimedia device is used for connecting the multimedia device in the retail store with the regional management and control network and automatically playing retail product information when a user approaches a retail product according to a preset multimedia display strategy;
air conditioning equipment management and control: the system comprises a regional management and control network, a temperature control network and a control system, wherein the regional management and control network is used for connecting air conditioning equipment in the retail store with the regional management and control network and regulating the temperature in the retail store according to a preset temperature strategy;
controlling the anti-theft equipment: the system comprises a region management and control network, a security device and a monitoring server, wherein the region management and control network is used for connecting the security device in the retail store with the region management and control network and executing alarm when products in the retail store are stolen according to a preset security strategy;
reservation service equipment management and control: and the reservation all-in-one machine and the information inquiry all-in-one machine in the retail store are connected with the area management and control network, and receive reservation service information and inquiry service information of a user according to a preset service management and control strategy.
The principle and the beneficial effects of the technical scheme are as follows: according to the invention, network equipment, computer equipment, lighting equipment, sound equipment, multimedia equipment, air conditioning equipment anti-theft equipment and reservation service equipment are connected with one another through the Internet of things through an intelligent gateway in a retail store, so that the interconnection of everything is realized, the automatic management and control are realized, and the self-regulation of the equipment is realized; the various strategies of the present invention are implemented based on the actual retail product, store location.
As an embodiment of the present invention: the product management module includes:
an interactive game unit: the interactive game system is used for constructing different types of user interactive games in advance according to different types of users and generating an interactive game database; different types of users are for example: children and the elderly; the user interactive game of the old people can be an interactive game with a large font, and the interface and the content of the interactive game are biased to the convenient operation point of the user. For the interactive game of children, the interface and the content of the game are biased to the game property and the dynamic property, and the game is mainly manually operated by the children so as to promote the interest of the children.
A product binding unit: for binding user interactive games in the interactive game database with retail products; the purpose of the binding is to find an interactive game suitable for the user more quickly from the retail product.
And the product integration unit is used for carrying out network butt joint on the game database and the retail products through an intelligent gateway, and connecting all the retail products with a cloud server according to the unique identification information of the retail products to form a cloud control platform. The cloud management and control platform can display products and games on the APP under the action of the cloud management and control platform, and retail product interaction is conveniently experienced through the mobile user side.
The principle and the beneficial effects of the technical scheme are as follows: according to the invention, through product management, a plurality of interactive games are pre-installed, then the interactive games are bound with retail products, and then the retail products are connected with the server through unique representation information, so that the management and control of the products are realized.
As an embodiment of the present invention: the cloud management and control platform comprises:
a capacity layer: the system is used for acquiring product information of the retail product and generating an interactive game list according to the interactive game database; the interactive game list is intended to enable faster display of the interactive game as the user approaches the retail product.
An implementation layer: and the system is used for screening out interactive games according to the interactive game list and the user information when the user approaches the retail product, importing the interactive games into the digital display platform, and interacting with the user through the digital display platform. The interactive game which is more attractive to children can be matched when the user is a child, and the interactive game which is more attractive to the old can be matched when the user is an old.
A hair cloth layer: and when a plurality of users exist, acquiring a plurality of user information and user positions, respectively screening an interactive game for each user according to the plurality of user information, and sending the interactive game to the corresponding position of the digital display platform according to the user positions. Since there is no possibility of one user in a retail store, different simultaneous interactive game displays can be implemented for a plurality of users.
The principle and the beneficial effects of the technical scheme are as follows: the cloud management and control system is mainly divided into three layers, wherein the capability layer is used for setting a list of interactive games and listing interactive capabilities, and the implementation layer is used for setting user information. And performing interaction in a everywhere interactive game. And the user of the release layer sends the interactive game to the corresponding digital display platform.
As an embodiment of the present invention: the digital display module comprises:
a digital conversion unit: the digital page is used for converting the shape of the retail product into a digital model according to the retail product, copying the functions of the retail product and generating a digital page of each function when the functions are implemented; the digital model is the three-dimensional shape of the retail product, the function copying is to display the functions of the product in the form of an interface, and the digital page is the digital interface for displaying the product.
A digital arrangement unit: the digital page is displayed in the liquid crystal array through a visual optimization algorithm; the visual optimization algorithm is to display the content attracting the user or needing to be displayed in the sight of the user according to the position of the user and the vision of the user, so as to improve the contact condition between the user and the retail product.
The liquid crystal array is arranged on the table top and the wall of the retail store;
a platform building unit: the display platform is used for associating the digital page with the retail product, generating the digital page automatic display rule and generating the digital display platform based on the automatic display rule. The digital display platform is a digital display product, pages of retail products are displayed in the liquid crystal array, the digital page automatic display rule is a rule for automatically displaying the retail products, the rule can be a cyclic display rule of the product pages, and can also be a digital display rule, and the specific rule is set by an administrator.
The principle and the beneficial effects of the technical scheme are as follows: the invention displays the functions and images of retail products on the liquid crystal array in a digital data form based on the digital sinking module, and the liquid crystal array can better interact with users, and associates the digital pages with the products to generate display rules for displaying.
As an embodiment of the present invention: the digital arrangement unit displays the digital page in the liquid crystal array through a visual optimization algorithm, and comprises the following steps:
step 1: acquiring a product image and a digital page of a retail product, and determining a product display model W;
wherein, CiImage features representing the ith retail product (image of the product); sjA page feature representing a jth digitized page of an ith retail product; delta. thetIndicating the status of the retail product at time t (this status is the pushed status of the product, i.e. the importance of the product being sold among all products); 1, 2, 3, … … n; n represents the total number of retail products; j ═ 1, 2, 3, … … m; m represents the total number of digitized pages;
in step 1, in order to determine each product, each digitized page is a feature to be displayed at each moment, and this step is used to determine the display intention of each product.
Step 2: acquiring user information and determining real-time characteristics L of a user;
wherein the ζ represents a number of users; the M istRepresenting the user type at the time t; q is a number oftRepresenting the user's location at time t; b istRepresenting the viewing angle of the user at time t; z istIndicating the position of the liquid crystal array corresponding to the user at the time t;
in step 2, the real-time characteristics of the user are determined to be used for judging the visual angle of the user, and products to be displayed can be correctly pushed to the user and are pushed to a plurality of users.
And step 3: fusing the real-time characteristics of the user and the product display model, and determining a digital page to be displayed:
wherein, κjA page parameter representing a jth digitized page;
wherein when
Then, showing the j-th digitized page; when in use
And (4) indicating that the jth digitized page is not shown.
And 3, determining the digital page to be displayed, and further determining the digital page to be displayed.
The principle and the beneficial effects of the technical scheme are as follows: in order to judge whether the pages can be displayed and interacted in front of the user, the invention firstly forms a characteristic model of a digital page and a product image according to a product display model, and then builds a characteristic model of the number and the posture of the user based on the users who are close to the digital page in real time. And determining the digital page to be screened out for display, namely the page of the interactive game to be displayed, through the real-time characteristics and the product display model. Thereby realizing the accurate selection of the interactive game.
As an embodiment of the present invention: the user information acquisition module comprises:
position information acquisition unit: the system comprises a video camera device in the electronic device, a display device and a display device, wherein the video camera device is used for determining the real-time position of a user and determining the real-time position of the user based on a layout diagram of the retail store; the unit is used for determining the position of each user so as to accurately push retail products.
The angle information acquisition unit: for determining a real-time angle of a user relative to a retail product via an infrared sensor disposed in the retail product; this is done to determine the real-time viewing angle of the user. And then push the product according to the angle of the user.
A distribution information acquisition unit: the system is used for marking the distribution position of each user in the retail store in the layout chart through the layout chart of the retail store and the video camera equipment in the electronic equipment. The function of the distributed information acquisition unit is to push the retail products to each user at the same time.
The principle and the beneficial effects of the technical scheme are as follows: the invention judges the corresponding interactive game of the user for the retail product close to the retail product according to the position information, the angle information and the distribution condition of the user.
As an embodiment of the present invention: the user information acquisition module further comprises:
an image acquisition unit: the system comprises a video camera device, a display device and a display device, wherein the video camera device is used for acquiring video images in retail stores in real time;
a pretreatment unit: preprocessing is carried out through the image preprocessing module;
a transmission unit: the cloud management and control platform is used for transmitting the processed data to the cloud management and control platform through the intelligent gateway, and the cloud management and control platform simultaneously stores the preprocessed data into a preset static information database.
The principle and the beneficial effects of the technical scheme are as follows: the invention is based on a video shooting device when user information is acquired, so that video images need to be preprocessed, real-time dynamically updated image information is acquired, and the image information is stored in a static information form.
As an embodiment of the present invention: the intelligent interaction module comprises:
a user information determination unit: the method comprises the steps that a user obtains user information, the position of the user is determined, and the position of a retail product and the position of a liquid crystal array which are closest to the user are determined according to the position of the user;
an interaction unit: and when the distance between the closest retail product and the user exceeds a preset threshold value, pushing the retail product closest to the user according to the closest retail product and the liquid crystal array.
The intelligent interaction has the effect of directly pushing a product when a user pays attention to the product.
As an embodiment of the present invention: the pre-processing unit determining the user information comprises:
determining user distribution information: based on the video image of the retail store, obtaining user distribution information at each moment in the retail store:
wherein S istRepresenting the number of users in the retail store at time t; w is at，i(x, y) represents a coordinate function of the ith retail store user at time t; x represents the abscissa of the user, and y represents the ordinate of the user; 1, 2, 3, … … n; n represents the total number of users; z represents a coordinate matrix of the retail store; f represents the distribution information of the user;
in the present invention: according to the method, the unique position marking function of each user can be determined through the number of the users in the store and the coordinate function of the users in the store on a two-dimensional coordinate system, the coordinate matrix of the retail store is a matrix formed by each position coordinate point of the retail store, and the ratio of the unique position marking function of each user to the matrix formed by each position coordinate point of the retail store can be substituted into the coordinate of each user to determine the distribution condition of the users in the two-dimensional coordinate system, namely the distribution information of the users.
Determining user position information: determining user location information from a store map of a retail store according to a user distribution function:
wherein, YlRepresents zeroUser characteristics in a video image shot by the ith camera in the store; h { b | l } represents the pixel proportion of the b-th user in the video image shot by the l-th camera in the retail store; t isbRepresenting the same characteristics of the b-th user in the video images shot by all the cameras; 1, 2, 3, … … k; n represents the total number of cameras in the retail store; b is 1, 2, 3, … … m; n represents the total number of users in the retail store; w represents the location information of the user.
The information of a single user is determined in the invention, after the distribution information of the users is determined, the same characteristics of the pixels are represented by substituting the characteristics of each user and the pixel proportion of each user (representing the pixels occupied by each user in each video image), and the same characteristics represent the same characteristics of the pixels. The location of each user in the retail store is then determined based on the user distribution information.
Determining angle information of the user: acquiring the head orientation and the eye height of a user, and determining the angle information of the user:
wherein, clRepresenting the orientation feature of the b-th user's head in the video image taken by the l-th camera, gbRepresents the height of the b-th user's glasses; j denotes angle information of the user.
The angle information of the user is determined, the orientation feature of the user in each image is determined through the head orientation feature of the user, then the orientation of the head of the user at a certain position and a certain position is determined based on the height of the eyes of the user and then the ratio of the position hi information of the user and the distribution information of the user, and then the height of the glasses at the orientation is determined, so that a linear sight line angle in the sight line direction of the user can be determined.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (8)
1. A new retail store interactive experience system, comprising:
store intelligent management integrated module: the system comprises a retail store, a gateway and a server, wherein the retail store is used for being connected with electronic equipment in the retail store through an intelligent gateway and carrying out centralized management and control on the electronic equipment;
a product management module: the system comprises a cloud management and control platform, a cloud management and control platform and a cloud service platform, wherein the cloud management and control platform is used for performing integrated connection management on all retail products in a retail store through an intelligent gateway;
a digital display module: the digital display platform is used for digitizing retail products according to the cloud control platform and outputting digitized contents through a liquid crystal array in a retail store to form a digital display platform for linkage of the digitized contents and the retail products;
the user information acquisition module: the data acquisition equipment is used for acquiring user information; wherein,
the user information comprises user position information, user angle information and user distribution information;
the intelligent interaction module: the digital display platform is used for automatically interacting with a user through the digital display platform when the user approaches to retail products according to the user information;
the digital display module comprises:
a digital conversion unit: the digital page is used for converting the shape of the retail product into a digital model according to the retail product, copying the functions of the retail product and generating a digital page of each function when the functions are implemented;
a digital arrangement unit: the digital page is displayed in the liquid crystal array through a visual optimization algorithm;
the liquid crystal array is arranged on the table top and the wall of the retail store;
a platform building unit: the display platform is used for associating the digital page with the retail product, generating automatic display rules of the digital page and generating a digital display platform based on the automatic display rules;
the digital arrangement unit displays the digital page in the liquid crystal array through a visual optimization algorithm, and comprises the following steps:
step 1: obtaining product images and digitized pages of retail products and determining product display models
；
Wherein,
is shown as
Image characteristics of individual retail products;
is shown as
Second of retail products
Page characteristics of a digitized page; the above-mentioned
To represent
Time zeroStatus of sold product;
；
indicating a total number of retail products;
；
representing the total number of digitized pages;
step 2: obtaining user information and determining real-time characteristics of users
；
Wherein, the
Representing the number of users; the above-mentioned
To represent
The user type at the moment; the above-mentioned
To represent
The user's location at the time; the above-mentioned
To represent
The viewing angle of the user at the moment; the above-mentioned
To represent
The position of the liquid crystal array corresponding to the user at the moment;
and step 3: fusing the real-time characteristics of the user and the product display model, and determining a digital page to be displayed:
wherein when
When it is, it shows
A digitized page; when in use
When it is, it does not show
Sheet digitizationAnd (4) pages.
2. The interactive experience system for a new retail store according to claim 1, wherein the store intelligent management integration module comprises:
network equipment management and control: the system comprises a plurality of intelligent gateways and routers, a regional management and control network and a central server, wherein the regional management and control network is used for constructing a retail store consisting of the intelligent gateways and the routers;
computer equipment management and control: the computer equipment in the electronic equipment is connected with the area management and control network and serves as a background processing terminal of a retail store;
the lighting equipment manages and controls: the system comprises a region management and control network, a lighting device and a lighting control system, wherein the region management and control network is used for connecting the lighting device in the retail store with the region management and control network and automatically adjusting lighting according to a preset lighting irradiation strategy;
acoustic equipment management and control: the system comprises a region management and control network, a sound equipment management and control network and a sound equipment management and control network, wherein the region management and control network is used for connecting the sound equipment in the retail store with the region management and control network and intelligently calling the sound equipment according to a preset sound calling strategy;
multimedia equipment management and control: the system comprises a multimedia device, a regional management and control network and a retail store, wherein the multimedia device is used for connecting the multimedia device in the retail store with the regional management and control network and automatically playing retail product information when a user approaches a retail product according to a preset multimedia display strategy;
air conditioning equipment management and control: the system comprises a regional management and control network, a temperature control network and a control system, wherein the regional management and control network is used for connecting air conditioning equipment in the retail store with the regional management and control network and regulating the temperature in the retail store according to a preset temperature strategy;
controlling the anti-theft equipment: the system comprises a region management and control network, a security device and a monitoring server, wherein the region management and control network is used for connecting the security device in the retail store with the region management and control network and executing alarm when products in the retail store are stolen according to a preset security strategy;
reservation service equipment management and control: and the reservation all-in-one machine and the information inquiry all-in-one machine in the retail store are connected with the area management and control network, and receive reservation service information and inquiry service information of a user according to a preset service management and control strategy.
3. The system of claim 1, wherein the product management module comprises:
an interactive game unit: the interactive game system is used for constructing different types of user interactive games in advance according to different types of users and generating an interactive game database;
a product binding unit: for binding user interactive games in the interactive game database with retail products;
and the product integration unit is used for carrying out network butt joint on the game database and the retail products through an intelligent gateway, and connecting all the retail products with a cloud server according to the unique identification information of the retail products to form a cloud control platform.
4. The system of claim 3, wherein the cloud management platform comprises:
a capacity layer: the system is used for acquiring product information of the retail product and generating an interactive game list according to the interactive game database;
an implementation layer: the system comprises a digital display platform, a display platform and a display screen, wherein the digital display platform is used for displaying interactive games, and the interactive games are screened out according to the interactive game list and user information when a user approaches to the retail product, and are led into the digital display platform to interact with the user through the digital display platform;
a hair cloth layer: and when a plurality of users exist, acquiring a plurality of user information and user positions, respectively screening an interactive game for each user according to the plurality of user information, and sending the interactive game to the corresponding position of the digital display platform according to the user positions.
5. The system of claim 1, wherein the user information gathering module comprises:
position information acquisition unit: the system comprises a video camera device in the electronic device, a display device and a display device, wherein the video camera device is used for determining the real-time position of a user and determining the real-time position of the user based on a layout diagram of the retail store;
the angle information acquisition unit: for determining a real-time angle of a user relative to a retail product via an infrared sensor disposed in the retail product;
a distribution information acquisition unit: the system is used for marking the distribution position of each user in the retail store in the layout chart through the layout chart of the retail store and the video camera equipment in the electronic equipment.
6. The system of claim 1, wherein the user information gathering module further comprises:
an image acquisition unit: the system comprises a video camera device, a display device and a display device, wherein the video camera device is used for acquiring video images in retail stores in real time;
a pretreatment unit: preprocessing is carried out through the image preprocessing module, and user information is determined;
a transmission unit: the cloud management and control platform is used for transmitting the processed data to the cloud management and control platform through the intelligent gateway, and the cloud management and control platform simultaneously stores the preprocessed data into a preset static information database.
7. The interactive experience system for a new retail store according to claim 1, wherein the intelligent interactive module comprises:
a user information determination unit: the system comprises a display unit, a display unit and a controller, wherein the display unit is used for acquiring user information, determining the position of a user and determining the closest retail product and liquid crystal array position of the user according to the position of the user;
an interaction unit: and when the distance between the closest retail product and the user exceeds a preset threshold value, pushing the retail product closest to the user according to the closest retail product and the liquid crystal array.
8. The system of claim 6, wherein the preprocessing unit determines the user information comprises:
determining user distribution information: based on the video image of the retail store, obtaining user distribution information at each moment in the retail store:
wherein,
to represent
Number of users in retail stores at the moment;
to represent
Time of day retail store
A coordinate function of the individual user;
the abscissa representing the user's abscissa,
a vertical coordinate representing the user;
；
representing the total number of users;
a coordinate matrix representing a retail store; f represents the distribution information of the user;
determining user position information: determining user location information from a store map of a retail store according to a user distribution function:
wherein,
indicating the first in a retail store
User characteristics in a video image shot by each camera;
indicating the first in a retail store
In the video image shot by each camera
Pixel fraction of individual users;
is shown as
The users have the same characteristics in the video images shot by all the cameras;
；
representing a total number of cameras in a retail store;
；
representing a total number of users in a retail store;
location information representing a user;
determining angle information of the user: acquiring the head orientation and the eye height of a user, and determining the angle information of the user:
wherein,
is shown as
In the video image shot by each camera
The orientation characteristic of the head of the individual user,
is shown as
The height of the individual user's glasses;
representing angle information of the user.
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