CN112686724A - Information recommendation method and device, electronic equipment and storage medium - Google Patents
Information recommendation method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the application discloses an information recommendation method, an information recommendation device, electronic equipment and a storage medium, wherein the method comprises the following steps: receiving an information entry acquisition request sent by a cashier system of a first user, wherein the information entry acquisition request comprises current behavior information of a second user in a current offline scene; generating an information acquisition inlet according to the current behavior information, and sending the information acquisition inlet to the cashier system so that the cashier system outputs the information acquisition inlet; receiving an information recommendation request sent by a second user terminal through an information acquisition entrance, wherein the information recommendation request comprises a second user identifier of a second user; acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identification and the current behavior information; and sending the information to be recommended to a second user terminal. According to the information recommendation method and device, the current behavior information of the user in the current offline scene is combined when the information to be recommended is obtained, so that the accuracy of information recommendation can be improved.
Description
Technical Field
The embodiment of the application relates to the technical field of internet, in particular to an information recommendation method and device, an electronic device and a storage medium.
Background
In the prior art, when recommending information of offline merchants for a user, there are generally two ways: the first mode is that when a user conducts online consumption behavior, historical behavior information of the user on line is analyzed, and then merchant information of relevant offline scenes is pushed to the user; the second mode is that when a user consumes an online scene, the historical behavior information of the user on the online scene is analyzed, the merchant information of the offline related scene is determined, and the merchant information is pushed to the user.
Therefore, in the prior art, when recommending the merchant information of the offline scene to the user, the merchant information can only be recommended to the user according to the online historical behavior information of the user, so that the recommended information cannot necessarily accord with the preference of the user, and the problem of poor recommendation accuracy exists.
Disclosure of Invention
The embodiment of the application provides an information recommendation method and device, an electronic device and a storage medium, which are beneficial to improving the accuracy of information recommendation.
In order to solve the above problem, in a first aspect, an embodiment of the present application provides an information recommendation method, including:
receiving an information entry acquisition request sent by a cashier system of a first user, wherein the information entry acquisition request comprises current behavior information of a second user in a current offline scene;
generating an information acquisition entry according to the current behavior information, and sending the information acquisition entry to the cash register system so that the cash register system outputs the information acquisition entry;
receiving an information recommendation request sent by a second user terminal through the information acquisition entrance, wherein the information recommendation request comprises a second user identifier of the second user;
acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identification and the current behavior information;
and sending the information to be recommended to the second user terminal, wherein the information to be recommended is used for displaying at the second user terminal.
In a second aspect, an embodiment of the present application provides an information recommendation apparatus, including:
the system comprises an information entrance request receiving module, a first information entrance acquisition module and a second information entrance acquisition module, wherein the information entrance request receiving module is used for receiving an information entrance acquisition request sent by a cashier system of a first user, and the information entrance acquisition request comprises current behavior information of a second user in a current off-line scene;
the information acquisition entry generating module is used for generating an information acquisition entry according to the current behavior information and sending the information acquisition entry to the cash registering system so that the cash registering system outputs the information acquisition entry;
an information recommendation request receiving module, configured to receive an information recommendation request sent by a second user terminal through the information acquisition entry, where the information recommendation request includes a second user identifier of the second user;
the information to be recommended acquisition module is used for acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information;
and the information to be recommended sending module is used for sending the information to be recommended to the second user terminal, and the information to be recommended is used for displaying at the second user terminal.
In a third aspect, an embodiment of the present application further provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the information recommendation method according to the embodiment of the present application.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to perform the steps of the information recommendation method disclosed in the present application.
The information recommendation method, the device, the electronic device and the storage medium provided by the embodiment of the application generate an information acquisition entry according to the current behavior information of a second user in a current offline scene in the information acquisition request by receiving the information entry acquisition request sent by the cashier system of a first user, send the information acquisition entry to the cashier system so that the cashier system outputs the information acquisition entry, receive the information recommendation request sent by a second user terminal through the information acquisition entry, associate a second user identifier with the current behavior information through the second user identifier in the information recommendation request, acquire information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information, send the information to be recommended to the second user terminal, and combine the current behavior information of the user in the current offline scene when acquiring the information to be recommended, therefore, the accuracy of information recommendation can be improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a flowchart of an information recommendation method according to a first embodiment of the present application;
fig. 2 is a schematic structural diagram of an information recommendation device according to a second embodiment of the present application;
fig. 3 is a schematic structural diagram of an electronic device according to a third embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Example one
As shown in fig. 1, an information recommendation method provided in this embodiment includes: step 110 to step 140.
The first user may be a merchant that can provide services in an offline scenario, for example, a dining merchant. The second user may be a normal user, i.e. a user who purchases the service provided by the first user. The information entry acquisition request further includes the second user identifier. The current behavior information may include information on a commodity to be purchased by the second user, such as a commodity name and a corresponding price.
When a second user consumes and other behaviors in the current offline scene of the first user, the cashier system of the first user can input the current behavior information of the second user in the current offline scene, and simultaneously sends an information inlet acquisition request comprising the current behavior information to the electronic equipment executing the information recommendation method. The information entry obtaining request is used for requesting to obtain an information obtaining entry, and a second user terminal of a second user can request to obtain recommendation information of other offline scenes through the information obtaining entry.
For example, a first user is a catering merchant, when a second user orders a meal in a store where the first user is located, a cashier system of the first user acquires list information of the meal ordered by the user, the list information is used as current behavior information at this time, an information entry acquisition request including the current behavior information is generated, and the information entry acquisition request is sent to an electronic device executing an information recommendation method.
And 120, generating an information acquisition entry according to the current behavior information, and sending the information acquisition entry to the cash register system so that the cash register system outputs the information acquisition entry.
The information obtaining entry may include the current behavior information, a first user identifier of the first user, link information of a recommended information presentation page, and the like.
Responding to the information entry acquisition request, generating an information acquisition entry according to the current behavior information, the first user identifier of the first user, the link information of the recommended information display page and the like, sending the information acquisition entry to a cash register system, and outputting the information acquisition entry after the cash register system receives the information acquisition entry, for example, displaying the information acquisition entry and the like through a display screen.
In an embodiment of the application, the generating an information obtaining entry according to the current behavior information includes: generating identification information comprising a first user identification of the first user and the current behavior information according to the current behavior information; and generating the information acquisition entry according to the identification information and the link information of the display page where the information to be recommended is located.
And the display page of the information to be recommended is used for displaying the information to be recommended. The link information of the display page where the information to be recommended is located is certain, but the display content of the display page, that is, the information to be recommended to be displayed, is determined according to the subsequently acquired second user identifier.
And responding to the information entry acquisition request, generating identification information comprising a first user identification of a first user and the current behavior information according to the current behavior information, acquiring the first user identification and the current behavior information when the identification information is identified, and then generating an information acquisition entry by using the identification information and link information of a display page where the information to be recommended is positioned. The information acquisition entry is used for acquiring an information recommendation request comprising a second user identifier. The first user identification and the identification information of the current behavior information are contained in the information acquisition entrance, so that the second user identification and the current behavior information can be directly associated when the second user terminal acquires the information to be recommended through the information acquisition entrance.
Wherein, the information acquisition entry may include a two-dimensional code. The information acquisition entry may be a two-dimensional code, so that the second user terminal may acquire the second user identifier and information included in the two-dimensional code, that is, the current behavior information of the first user identifier and the second user, when scanning the two-dimensional code.
In an embodiment of the present application, the manner in which the cashier system outputs the information acquisition entry includes: the cashier system outputs the information acquisition inlet to a cashier bill, or the cashier system displays the information acquisition inlet in a display screen of the cashier system.
After the information acquisition entry is sent to the cashier system, the cashier system can output the information acquisition entry, and the output information acquisition entry can be in a form of outputting the information acquisition entry to a cashier bill or displaying the information acquisition entry on a display screen of the cashier system. The outputting of the information acquisition entry to the cash register bill may be that after the user completes payment, the information acquisition entry is printed in the cash register bill as a two-dimensional code, for example, after the second user finishes ordering in the cash register system of the first user and completes payment, the cash register system may print the cash register bill, and at this time, the two-dimensional code may be printed in the cash register bill. When the information acquisition entry is displayed in the display screen of the cash register system, the information acquisition entry and the current behavior information of the second user can be displayed at the same time, so that the second user can determine that the information acquisition entry associated with the second user is displayed currently. After the cashier system outputs the information acquisition entry, the second user terminal can send an information recommendation request to the electronic equipment executing the information recommendation method through the information acquisition entry, and if the second user terminal scans the information acquisition entry in the form of the two-dimensional code, the second user terminal sends the information acquisition request comprising the second user identifier, the first user identifier and the current behavior information of the second user to the electronic equipment.
When an information recommendation request sent by a second user terminal through the information acquisition entrance is received, the information recommendation request can be analyzed to acquire a second user identifier, a first user identifier and current behavior information of a second user, and then the association relationship among the second user identifier, the second user identifier and the current behavior information can be obtained.
The current offline scene and the other offline scenes may be scenes in different business states, for example, the first user of the current offline scene may be a dining merchant, and the other offline scenes may be merchants providing entertainment services (such as movie theaters and the like) or other merchants and the like. The business state is a service type form for providing sales and services by selectively applying business means such as commodity business structure, store location, store scale, store form, price policy, sales mode, sales service and the like according to a certain strategic objective according to specific requirements of specific consumers.
After a second user identification is obtained according to the information recommendation request, second user information corresponding to the second user identification is obtained in the database, the second user information and the current behavior information are analyzed, the consumption level and consumption preference information of the second user are determined, and information to be recommended corresponding to other offline scenes related to the current offline scene is obtained from the database on the basis of the consumption level and consumption preference information of the second user.
The second user information may include basic information and historical behavior information of the second user, and the basic information may include information such as gender, age, occupation, and the like.
In an embodiment of the application, the obtaining, according to the second user identifier and the current behavior information, information to be recommended corresponding to other offline scenes associated with the current offline scene includes: acquiring historical behavior information of the second user according to the second user identification, wherein the historical behavior information comprises historical behavior information of a historical offline scene and historical behavior information of an online scene; and acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the current behavior information and the historical behavior information.
The historical behavior information of the historical offline scene can be acquired by the second user when the information recommendation request is acquired historically through the information acquisition entrance; the historical behavior information of the online scene may include browsing information, search information, consumption information, and the like of the user.
After a second user identification is obtained according to the information recommendation request, historical behavior information corresponding to the second user identification is obtained in a database, basic information corresponding to the second user identification can also be obtained, the current behavior information and the historical behavior information can be further analyzed, the basic information can also be combined to summarize information such as consumption level and consumption preference of the second user, retrieval is carried out in the database storing recommendation information based on the information such as the consumption level and the consumption preference of the second user, information to be recommended corresponding to other offline scenes matched with the second user is obtained through retrieval, the information to be recommended is ranked, and the ranked information to be recommended is obtained. When the information to be recommended is determined, the current behavior information and the historical behavior information of the current offline scene are considered at the same time, so that the accuracy of information recommendation can be further improved.
The acquired information to be recommended is sent to a second user terminal, the second user terminal jumps to a display page of the information to be recommended after receiving the information to be recommended, and displays all the information to be recommended on the display page according to the sequence of the information to be recommended, so that the second user can be guided to make a decision on the next offline scene associated with the current offline scene through the displayed information to be recommended.
The information recommendation method provided by the embodiment of the application receives an information entry acquisition request sent by a cashier system of a first user, generates an information acquisition entry according to current behavior information of a second user in a current offline scene in the information entry acquisition request, sends the information acquisition entry to the cashier system so that the cashier system outputs the information acquisition entry, receives an information recommendation request sent by a second user terminal through the information acquisition entry, can associate a second user identifier with the current behavior information through the second user identifier in the information recommendation request, acquires information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information, sends the information to be recommended to the second user terminal, and combines the current behavior information of the user in the current offline scene when the information to be recommended is acquired, therefore, the accuracy of information recommendation can be improved.
On the basis of the above technical solution, after the sending the information to be recommended to the second user terminal, the method further includes: receiving a resource transfer request of a first virtual resource corresponding to specified information to be recommended in the information to be recommended, which is sent by a second user terminal, wherein the resource transfer request comprises a resource identifier of the first virtual resource and a second virtual resource; and transferring the first virtual resource to the second user terminal, and transferring the preset proportion of the second virtual resource to the cash register system of the first user.
The first virtual resource may be, for example, a coupon or the like, and the second virtual resource may be virtual currency.
The second user checks the information to be recommended displayed on the display page of the information to be recommended by the second user terminal, if it is determined that a certain piece of information to be recommended is information in which the second user terminal is interested and wants to go to consume in an off-line scene corresponding to the information to be recommended, the second user terminal can pay for a first virtual resource corresponding to the information to be recommended, so that the second user terminal takes the information to be recommended as the appointed information to be recommended, generates a resource transfer request according to a resource identifier of the first virtual resource and a second virtual resource paid by the second user, sends the resource transfer request to the electronic equipment executing the information recommendation method, checks whether the information to be paid corresponding to the index identifier of the first virtual resource is the same as the second virtual resource after receiving the resource transfer request, and transfers the first virtual resource to the second user terminal when the information to be recommended is the same as the second virtual resource, and transferring the preset proportion of the second virtual resource to a cash register system of the first user, and transferring the part of the second virtual resource except the preset proportion to accounts or cash register systems of other first users corresponding to the information to be recommended. By transferring the second virtual resource of the second user terminal paying the first virtual resource to the cashier system of the first user, the flow of the scene of the first user opening on line can be promoted, and therefore the behavior information of the second user in the scene of the first user on line can be acquired.
On the basis of the above technical solution, before the receiving of the information entry acquisition request sent by the cashier system of the first user, the method further includes: and responding to a flow providing instruction sent by the cashier system, and starting a flow providing function of the cashier system.
The method comprises the steps that a flow providing function is integrated on a cashier system, if a first user wants to open the flow of an offline scene, the flow providing function in the cashier system can be started, the cashier system detects a starting instruction of the flow providing function, generates a flow providing instruction and sends the flow providing instruction to an electronic device executing an information recommendation method, the electronic device receives the flow providing instruction sent by the cashier system, and responds to the flow providing instruction to start the flow providing function of the cashier system, so that the electronic device can acquire the flow in the offline scene corresponding to the cashier system, and the behavior information of a second user in the cashier system can be acquired.
On the basis of the technical scheme, the method further comprises the following steps: responding to an information promotion instruction sent by the cashier system, and starting an information promotion function of the cashier system; and receiving the promotion information sent by the cashier system, and storing the promotion information into a database so as to use the promotion information as information to be recommended of other second users.
An information promotion function is integrated on the cashier system, if a first user wants to promote the information of the scene under the self-line, a stream information promotion function in the cashier system can be started, the cashier system detects a starting instruction of the information promotion function, generates an information promotion instruction and sends the information promotion instruction to an electronic device executing the information recommendation method, the electronic device receives the information promotion instruction sent by the cashier system, responds to the information promotion instruction, the information promotion function of the cashier system is started, then the cashier system can send promotion information to the electronic device, after the electronic device receives the promotion information, the promotion information is stored in a database, so that matching can be carried out when other second users obtain the recommendation information through information obtaining inlets obtained by the cashier systems of other first users, if the promotion information is matched, the promotion information can be used as information to be recommended of other second users and can be recommended to other second users. Therefore, more popularization information of the first user can be acquired through the information popularization function in the cashier system, and the acquisition mode of the popularization information is enriched.
In a specific embodiment, a flow providing function of a cashier system of a catering merchant is started in response to a flow providing instruction sent by the cashier system; responding to an information promotion instruction sent by the cashier systems of the catering merchants or other merchants, starting the information promotion function of the cashier systems of the catering merchants or other merchants in the corresponding offline scene, further enabling the cashier systems with the information promotion function to send promotion information to the electronic equipment executing the information recommendation method, and storing the promotion information into a database by the electronic equipment. When a second user arrives at the catering merchant to order, the cashier system can acquire real-time ordering information of the second user, the ordering information serves as current behavior information of the second user, the cashier system generates an information inlet acquisition request and sends the information inlet acquisition request to the electronic equipment, the electronic equipment generates a two-dimensional code according to the current behavior information and sends the two-dimensional code to the cashier system, and the cashier system receives the two-dimensional code and then prints the two-dimensional code in a cashier bill or displays the two-dimensional code on a display screen of the cashier system. A second user can scan the two-dimensional code by using a second user terminal such as a mobile phone, the second user terminal acquires a first user identifier and current behavior information in the two-dimensional code, generates an information recommendation request by combining the second user identifier, sends information recommendation information to the electronic equipment, the electronic equipment acquires historical behavior information corresponding to the second user identifier, searches promotion information of merchants in other states in a database by combining the historical behavior information and the current behavior information, acquires information to be recommended corresponding to other offline scenes associated with the current offline scene, sends the information to be recommended to the second user terminal, the second user terminal jumps to a display page of the information to be recommended, displays each piece of information to be recommended on the display page, and can click the information to be recommended when the second user is interested in a certain piece of information to be recommended, therefore, the second user terminal takes the information to be recommended as the appointed information to be recommended, after the second user pays the coupon corresponding to the appointed information to be recommended, the second user terminal sends a resource transfer request to the electronic equipment, and the electronic equipment transfers the coupon to the second user terminal and transfers the preset proportion of the payment amount to the catering merchant. The information of the offline scene is recommended for the second user by combining the current behavior information of the second user in the current offline scene, so that the accuracy of information recommendation is improved, and after the consumption of the second user in the current offline scene is completed, other associated offline scenes can be quickly and timely recommended for the second user, so that the recommendation guidance of the next offline scene of the second user is realized.
Example two
In an information recommendation apparatus provided in this embodiment, as shown in fig. 2, the information recommendation apparatus 200 includes:
an information entry request receiving module 210, configured to receive an information entry obtaining request sent by a cashier system of a first user, where the information entry obtaining request includes current behavior information of a current offline scene of a second user;
an information obtaining entry generating module 220, configured to generate an information obtaining entry according to the current behavior information, and send the information obtaining entry to the cash registering system, so that the cash registering system outputs the information obtaining entry;
an information recommendation request receiving module 230, configured to receive an information recommendation request sent by a second user terminal through the information obtaining portal, where the information recommendation request includes a second user identifier of the second user;
a to-be-recommended information obtaining module 240, configured to obtain, according to the second user identifier and the current behavior information, to-be-recommended information corresponding to other offline scenes associated with the current offline scene;
and a to-be-recommended information sending module 250, configured to send the to-be-recommended information to the second user terminal, where the to-be-recommended information is used for displaying at the second user terminal.
Optionally, the information to be recommended obtaining module includes:
a historical behavior information obtaining unit, configured to obtain historical behavior information of the second user according to the second user identifier, where the historical behavior information includes historical behavior information of a historical offline scene and historical behavior information of an online scene;
and the information to be recommended acquisition unit is used for acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the current behavior information and the historical behavior information.
Optionally, the manner of the cashier system outputting the information acquisition entry includes: the cashier system outputs the information acquisition inlet to a cashier bill, or the cashier system displays the information acquisition inlet in a display screen of the cashier system.
Optionally, the information acquisition entry includes a two-dimensional code.
Optionally, the information obtaining entry generating module includes:
an identification information generating unit, configured to generate identification information including a first user identification of the first user and current behavior information according to the current behavior information;
and the information acquisition entry generating unit is used for generating the information acquisition entry according to the identification information and the link information of the display page where the information to be recommended is located.
Optionally, the apparatus further comprises:
a resource transfer request receiving module, configured to receive, after the information to be recommended is sent to the second user terminal, a resource transfer request sent by the second user terminal for a first virtual resource corresponding to specified information to be recommended in the information to be recommended, where the resource transfer request includes a resource identifier of the first virtual resource and a second virtual resource;
and the resource transfer module is used for transferring the first virtual resource to the second user terminal and transferring the preset proportion of the second virtual resource to the cash register system of the first user.
Optionally, the apparatus further comprises:
and the flow providing function starting module is used for responding to a flow providing instruction sent by the cashier system and starting the flow providing function of the cashier system before receiving the information inlet acquisition request sent by the cashier system of the first user.
Optionally, the apparatus further comprises:
the information promotion function starting module is used for responding to an information promotion instruction sent by the cash register system and starting an information promotion function of the cash register system;
and the promotion information storage module is used for receiving the promotion information sent by the cash register system and storing the promotion information into a database so as to use the promotion information as information to be recommended of other second users.
The information recommendation device provided in the embodiment of the present application is configured to implement each step of the information recommendation method described in the first embodiment of the present application, and specific implementation manners of each module of the device refer to the corresponding step, which is not described herein again.
The information recommendation device provided in the embodiment of the application receives an information entry acquisition request sent by a cashier system of a first user through an information entry request receiving module, generates an information acquisition entry according to current behavior information of a second user in the information entry acquisition request in a current offline scene, and sends the information acquisition entry to the cashier system so that the cashier system outputs the information acquisition entry, the information recommendation request receiving module receives an information recommendation request sent by a second user terminal through the information acquisition entry, the second user identification can be associated with the current behavior information through a second user identification in the information recommendation request, and the information to be recommended acquisition module acquires information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identification and the current behavior information, the information to be recommended is sent to the second user terminal by the information to be recommended sending module, and the information to be recommended is obtained by combining the current behavior information of the user in the current offline scene, so that the accuracy of information recommendation can be improved.
EXAMPLE III
Embodiments of the present application also provide an electronic device, as shown in fig. 3, the electronic device 300 may include one or more processors 310 and one or more memories 320 connected to the processors 310. Electronic device 300 may also include input interface 330 and output interface 340 for communicating with another apparatus or system. Program code executed by processor 310 may be stored in memory 320.
The processor 310 in the electronic device 300 calls the program code stored in the memory 320 to perform the information recommendation method in the above-described embodiment.
The above elements in the above electronic device may be connected to each other by a bus, such as one of a data bus, an address bus, a control bus, an expansion bus, and a local bus, or any combination thereof.
The embodiment of the present application also provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the information recommendation method according to the first embodiment of the present application.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The above detailed description is provided for an information recommendation method, an information recommendation device, an electronic device, and a storage medium according to embodiments of the present application, and specific examples are applied in the detailed description to explain the principles and implementations of the present application, and the descriptions of the above embodiments are only used to help understand the method and the core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Claims (11)
1. An information recommendation method, comprising:
receiving an information entry acquisition request sent by a cashier system of a first user, wherein the information entry acquisition request comprises current behavior information of a second user in a current offline scene;
generating an information acquisition entry according to the current behavior information, and sending the information acquisition entry to the cash register system so that the cash register system outputs the information acquisition entry;
receiving an information recommendation request sent by a second user terminal through the information acquisition entrance, wherein the information recommendation request comprises a second user identifier of the second user;
acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identification and the current behavior information;
and sending the information to be recommended to the second user terminal, wherein the information to be recommended is used for displaying at the second user terminal.
2. The method according to claim 1, wherein the obtaining information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information includes:
acquiring historical behavior information of the second user according to the second user identification, wherein the historical behavior information comprises historical behavior information of a historical offline scene and historical behavior information of an online scene;
and acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the current behavior information and the historical behavior information.
3. The method of claim 1, wherein the manner in which the cashier system outputs the information acquisition portal comprises: the cashier system outputs the information acquisition inlet to a cashier bill, or the cashier system displays the information acquisition inlet in a display screen of the cashier system.
4. The method of claim 1, wherein the information acquisition portal comprises a two-dimensional code.
5. The method of claim 1, wherein generating an information acquisition entry according to the current behavior information comprises:
generating identification information comprising a first user identification of the first user and the current behavior information according to the current behavior information;
and generating the information acquisition entry according to the identification information and the link information of the display page where the information to be recommended is located.
6. The method according to claim 1, wherein after the sending the information to be recommended to the second user terminal, further comprising:
receiving a resource transfer request of a first virtual resource corresponding to specified information to be recommended in the information to be recommended, which is sent by a second user terminal, wherein the resource transfer request comprises a resource identifier of the first virtual resource and a second virtual resource;
and transferring the first virtual resource to the second user terminal, and transferring the preset proportion of the second virtual resource to the cash register system of the first user.
7. The method of claim 1, wherein prior to receiving the information portal acquisition request sent by the cashier system of the first user, further comprising:
and responding to a flow providing instruction sent by the cashier system, and starting a flow providing function of the cashier system.
8. The method of claim 1, further comprising:
responding to an information promotion instruction sent by the cashier system, and starting an information promotion function of the cashier system;
and receiving the promotion information sent by the cashier system, and storing the promotion information into a database so as to use the promotion information as information to be recommended of other second users.
9. An information recommendation apparatus, comprising:
the system comprises an information entrance request receiving module, a first information entrance acquisition module and a second information entrance acquisition module, wherein the information entrance request receiving module is used for receiving an information entrance acquisition request sent by a cashier system of a first user, and the information entrance acquisition request comprises current behavior information of a second user in a current off-line scene;
the information acquisition entry generating module is used for generating an information acquisition entry according to the current behavior information and sending the information acquisition entry to the cash registering system so that the cash registering system outputs the information acquisition entry;
an information recommendation request receiving module, configured to receive an information recommendation request sent by a second user terminal through the information acquisition entry, where the information recommendation request includes a second user identifier of the second user;
the information to be recommended acquisition module is used for acquiring information to be recommended corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information;
and the information to be recommended sending module is used for sending the information to be recommended to the second user terminal, and the information to be recommended is used for displaying at the second user terminal.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the information recommendation method of any one of claims 1 to 8 when executing the computer program.
11. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the steps of the information recommendation method of any one of claims 1 to 8.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011589449.8A CN112686724A (en) | 2020-12-28 | 2020-12-28 | Information recommendation method and device, electronic equipment and storage medium |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117391821A (en) * | 2023-12-11 | 2024-01-12 | 南京中廷网络信息技术有限公司 | E-commerce platform information data standardization processing method and system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN117391821A (en) * | 2023-12-11 | 2024-01-12 | 南京中廷网络信息技术有限公司 | E-commerce platform information data standardization processing method and system |
| CN117391821B (en) * | 2023-12-11 | 2024-03-08 | 南京中廷网络信息技术有限公司 | E-commerce platform information data standardization processing method and system |
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