CN112511872A - Multimedia data playing control method, device, equipment and storage medium - Google Patents

Multimedia data playing control method, device, equipment and storage medium Download PDF

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Publication number
CN112511872A
CN112511872A CN202011219304.9A CN202011219304A CN112511872A CN 112511872 A CN112511872 A CN 112511872A CN 202011219304 A CN202011219304 A CN 202011219304A CN 112511872 A CN112511872 A CN 112511872A
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China
Prior art keywords
playing
multimedia data
client
target multimedia
acquiring
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CN202011219304.9A
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Chinese (zh)
Inventor
朱翔
许建新
王慧雪
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Shenzhen Kukai Software Technology Co ltd
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Shenzhen Kukai Software Technology Co ltd
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Priority to CN202011219304.9A priority Critical patent/CN112511872A/en
Publication of CN112511872A publication Critical patent/CN112511872A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The application discloses a multimedia data playing control method, a device, equipment and a storage medium, and belongs to the field of multimedia data playing. The multimedia data playing control method comprises the following steps: receiving a playing request sent by a client, wherein the playing request is used for requesting to acquire multimedia data; acquiring target multimedia data to be issued to the client according to the playing request; acquiring each advertisement position associated with the target multimedia data, and acquiring the total historical playing times of the target multimedia data on each advertisement position; and judging whether the target multimedia data is issued to the client for playing according to the total historical playing times and the preset upper limit playing times. The method and the device are used for effectively controlling the times of watching the same multimedia data by the user.

Description

Multimedia data playing control method, device, equipment and storage medium
Technical Field
The present application relates to the field of multimedia data playing, and in particular, to a method, an apparatus, a device, and a storage medium for controlling multimedia data playing.
Background
At present, in the process of using the intelligent television, advertisements can be put on a plurality of advertisement positions, and the same advertisement can be put on different advertisement positions. When a user uses the smart television, the user may watch the same advertisement for multiple times, which causes visual fatigue of the user, and thus the number of times that the user watches the same advertisement needs to be effectively controlled.
Disclosure of Invention
The application provides a multimedia data playing control method, a multimedia data playing control device, multimedia data playing control equipment and a storage medium, which are used for effectively controlling the times of watching the same multimedia data by a user.
In a first aspect, an embodiment of the present application provides a multimedia data playing control method, including:
receiving a playing request sent by a client, wherein the playing request is used for requesting to acquire multimedia data;
acquiring target multimedia data to be issued to the client according to the playing request;
acquiring each advertisement position associated with the target multimedia data, and acquiring the total historical playing times of the target multimedia data on each advertisement position;
and judging whether the target multimedia data is issued to the client for playing or not according to the total historical playing times and the preset upper limit playing times.
Optionally, the play request carries a screening parameter, where the screening parameter includes: at least one of advertisement space indication information, device identification information of the client, regional information of the client, device attributes of the client, and user information of the client;
the acquiring, according to the play request, target multimedia data to be delivered to the client includes:
and screening the target multimedia data from a preset set according to the screening parameters.
Optionally, the screening parameter includes a first parameter, or includes the first parameter and a second parameter, where the first parameter is regional information of the client, and the second parameter includes at least one of the advertisement slot indication information, the device identification information of the client, the device attribute of the client, and the user information of the client;
the obtaining of the target multimedia data from a preset set by screening according to the screening parameters includes:
according to the first parameter, performing a first round of screening on the multimedia data in the preset set to obtain a sub-set;
acquiring the respective historical playing times of each multimedia data in the subset as a third parameter;
and performing a second round of screening on the subset according to the second parameter and/or the third parameter to obtain the target multimedia data.
Optionally, the target multimedia data is contained in a preset combined play set;
the obtaining of the total historical playing times of the target multimedia data played on each advertisement slot includes:
acquiring the combined playing set to which the target multimedia data belongs, wherein the combined playing set comprises at least two multimedia segment data;
obtaining the historical playing times corresponding to each multimedia segment data in the combined playing set, wherein the historical playing times corresponding to the multimedia segment data are increased by a set value every time the multimedia segment data are played on any one of the advertisement positions;
and taking the minimum value in the historical playing times corresponding to each multimedia segment data as the total historical playing times for playing the target multimedia data on each advertisement position.
Optionally, each of the multimedia segment data included in the composite play set is configured with a play order;
before judging whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times, the method further comprises the following steps:
acquiring a first playing order of the target multimedia data in the combined playing set;
acquiring multimedia segment data which belongs to the combined play set and is played last time;
acquiring the multimedia segment data played last time, and a second playing order in the combined playing set;
determining that the first playback order is immediately adjacent to the second playback order, and that the first playback order lags behind the second playback order.
Optionally, after determining whether to issue the target multimedia data to the client for playing, the method further includes:
and when the judgment result is that the target multimedia data is issued to the client side for playing, increasing the total historical playing times of the target multimedia data by a set value.
Optionally, the determining whether to issue the target multimedia data to the client for playing according to the total historical playing times and a preset upper limit playing time includes:
comparing the total historical playing times with the preset upper limit playing times to obtain a comparison result;
judging whether the target multimedia data is issued to the client for playing or not according to the comparison result;
if the comparison result is that the total historical playing times are smaller than the preset upper limit playing times, the judgment result is that the target multimedia data are issued to the client to be played;
and if the comparison result is that the total historical playing times are not less than the preset upper limit playing times, determining that the target multimedia data are not sent to the client to be played.
In a second aspect, an embodiment of the present application provides a multimedia data playing control apparatus, including:
the system comprises a receiving module, a playing module and a playing module, wherein the receiving module is used for receiving a playing request sent by a client, and the playing request is used for requesting to acquire multimedia data;
the first acquisition module is used for acquiring target multimedia data to be issued to the client according to the playing request;
the second acquisition module is used for acquiring each advertisement position associated with the target multimedia data and acquiring the total historical playing times of the target multimedia data on each advertisement position;
and the processing module is used for judging whether the target multimedia data is issued to the client for playing according to the total historical playing times and the preset upper limit playing times.
In a third aspect, an embodiment of the present application provides an electronic device, including: the system comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
the memory for storing a computer program;
the processor is configured to execute the program stored in the memory, and implement the multimedia data playing control method according to the first aspect.
In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the multimedia data playing control method according to the first aspect.
Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages: the method provided by the embodiment of the application obtains the target multimedia data to be issued to the client according to the playing request for obtaining the multimedia data sent by the client, obtains each advertisement position associated with the target multimedia data and the total historical playing times for playing the target multimedia data on each advertisement position, and judges whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times. The method controls the total historical playing times of the target multimedia data on each advertisement space associated with the client instead of the historical playing times of the target multimedia data on a single advertisement space on the client, effectively controls the times of watching the same multimedia data by the user, and avoids the visual fatigue of the user.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
Fig. 1 is a schematic flow chart illustrating a method for controlling playing of multimedia data according to an embodiment of the present application;
fig. 2 is a schematic flow chart illustrating a process of obtaining target multimedia data from a preset set by filtering according to a filtering parameter in the embodiment of the present application;
FIG. 3 is a schematic flowchart illustrating a process of determining that target multimedia data is multimedia segment data that should be played in a combined play set according to a playing order in an embodiment of the present application;
FIG. 4 is a schematic structural diagram of a multimedia data playback control apparatus according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device in an embodiment of the present application.
Detailed Description
In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be described clearly and completely with reference to the drawings in the embodiments of the present application, it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments, and the illustrative embodiments and descriptions thereof of the present application are used for explaining the present application and do not constitute a limitation to the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another similar entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The embodiment of the application provides a multimedia data playing control method, which can be applied to a server, and certainly can also be applied to other electronic devices, such as a terminal (a mobile phone, a tablet computer, etc.). In the embodiment of the present application, the method is described as being applied to a server.
As shown in fig. 1, the method flow of controlling the playing of multimedia data mainly includes:
step 101, receiving a play request sent by a client, wherein the play request is used for requesting to acquire multimedia data.
In a specific embodiment, the play request carries a screening parameter, where the screening parameter includes at least one of advertisement space indication information, device identification information of the client, region information of the client, device attribute of the client, and user information of the client.
The advertisement slot indication information may be the current status of the client, for example, the client is in a power-on status, indicating that the current advertisement slot of the client is a power-on advertisement slot. The device identification information of the client may be information such as a MAC address of the client that can determine the client. The region information of the client may be information of province, city, etc. where the client is located. The device attribute of the client may be the size of the device, the resolution of the device, and the like. The user information of the client may be information of gender, age, and the like.
It should be noted that the information or parameters included in the play request listed herein are only examples, and do not limit the scope of the present application, and other parameters may be included in the play request as needed.
And 102, acquiring target multimedia data to be issued to the client according to the playing request.
In a specific embodiment, the target multimedia data is obtained by screening from a preset set according to the screening parameters carried in the play request.
In an exemplary embodiment, the screening parameter includes a first parameter, or includes the first parameter and a second parameter, the first parameter is the regional information of the client, and the second parameter includes at least one of the advertisement space indication information, the device identification information of the client, the device attribute of the client, and the user information of the client.
As shown in fig. 2, the specific process of obtaining the target multimedia data from the preset set by filtering according to the filtering parameters mainly includes:
step 201, according to the first parameter, performing a first round of screening on the multimedia data in the preset set to obtain a subset.
Step 202, obtaining the respective historical playing times of each multimedia data in the subset as a third parameter.
The third parameter is a total historical playing frequency of each multimedia data in the subset played at each associated advertisement space.
And 203, performing a second round of screening on the subset according to the second parameter and/or the third parameter to obtain target multimedia data.
The first round of screening can be faster, and multimedia data with proper regions are screened out; and in the second round of screening, more screening parameters are obtained, the screening result is more precise, and the target multimedia data is obtained.
It should be noted that the information or parameters included in the screening parameters listed herein are only examples, and do not limit the scope of the present application, and other parameters may be included in the screening parameters as needed.
Step 103, obtaining each advertisement position associated with the target multimedia data, and obtaining the total historical playing times of playing the target multimedia data on each advertisement position.
In one embodiment, the advertisement slots associated with the target multimedia data may be stored in an intermediate table to indicate the association relationship. Therefore, when the total historical playing times are counted, counting is directly carried out according to the intermediate table corresponding to the target multimedia data, and the method is more convenient and faster. And the intermediate table corresponding to the target multimedia data can be directly checked, so that the advertisement position needing to be monitored can be obtained, and the method is convenient and quick.
The statistical mode of the total historical playing times is determined according to the characteristics of the target multimedia data, and can be divided into the following two cases:
in case 1, the target multimedia data is played independently and is not related to other multimedia data, then each advertisement slot related to the target multimedia data is obtained, and the total historical playing times of playing the target multimedia data on each advertisement slot is obtained.
In case 2, the target multimedia data is included in a preset composite play set. Wherein, the combined playing set comprises at least two multimedia segment data. For example, an advertisement video a is divided into 3 advertisement segments, which are: advertisement segment a1, advertisement segment a2, and advertisement segment A3, and advertisement video a is played once all advertisement segment a1, advertisement segment a2, and advertisement segment A3 are played.
And acquiring the historical playing times corresponding to each multimedia segment data in the combined playing set, wherein the historical playing times corresponding to the multimedia segment data are increased by a set value every time the multimedia segment data are played on any one of the advertisement positions.
For example, the set value may be 1.
And taking the minimum value in the historical playing times corresponding to each multimedia segment data as the total historical playing times of the target multimedia data played on each advertisement position.
For example, if an advertisement video a is divided into 3 advertisement segments, an advertisement segment a1, an advertisement segment a2, and an advertisement segment A3, the historical playing time of the advertisement segment a1 is 3 times, the historical playing time of the advertisement segment a2 is 2 times, and the historical playing time of the advertisement segment A3 is 2 times, the minimum value of the historical playing times of the 3 advertisement segments, which is 2 times, is taken as the total historical playing time, which represents that the advertisement video a has been played for 2 rounds.
The combined playing set is a special form of multimedia data, and can split one multimedia data with longer time into multimedia segmented data with shorter time, so as to avoid that the time length of one-time playing is too long, which causes the user to feel dislike or generates visual fatigue.
And 104, judging whether the target multimedia data is issued to the client for playing or not according to the total historical playing times and the preset upper limit playing times.
In one embodiment, each multimedia segment data included in the composite play set is configured with a play order. For example, an advertisement video B is divided into 3 advertisements, and advertisement segment B1, advertisement segment B2, and advertisement segment B3 are played in the order of advertisement segment B1, advertisement segment B2, and advertisement segment B3 to be a complete advertisement video B, but the order is not the same as the original advertisement video B.
As shown in fig. 3, before determining whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times, it should also be determined whether the target multimedia data is multimedia segment data that should be played in the combined playing set according to the playing order, which specifically includes the following processes:
step 301, a first playing order of the target multimedia data in the combined playing set is obtained.
Step 302, obtaining the multimedia segment data belonging to the combined play set played last time.
Step 303, obtaining the multimedia segment data played last time, and the second playing order in the combined playing set.
Step 304, it is determined that the first playing order is immediately adjacent to the second playing order, and the first playing order lags behind the second playing order.
For example, one advertisement video B is divided into 3 advertisement segments, the playing order is advertisement segment B1, advertisement segment B2, advertisement segment B3, the target multimedia data is advertisement segment B2, the last played multimedia segment data is advertisement segment B1, if the condition is satisfied: and if the playing order of the advertisement segment B2 is adjacent to the playing order of the advertisement segment B1 and the playing order of the advertisement segment B2 lags behind the playing order of the advertisement segment B1, determining that the target multimedia data advertisement segment B2 is the multimedia segment data which should be played in the combined playing set according to the playing order, and if the condition is not met, not issuing the target multimedia data and acquiring new target multimedia data again.
In a specific embodiment, after determining whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times, the method further includes: and when the judgment result is that the target multimedia data are issued to the client side for playing, increasing the total historical playing times of the target multimedia data by a set value.
For example, the set value may be 1.
In a specific embodiment, the specific process of determining whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times mainly includes:
comparing the total historical playing times with a preset upper limit playing time to obtain a comparison result; judging whether target multimedia data is issued to the client for playing according to the comparison result; if the comparison result is that the total historical playing times are smaller than the preset upper limit playing times, the judgment result is that the target multimedia data are sent to the client to be played; and if the comparison result is that the total historical playing times are not less than the preset upper limit playing times, judging that the target multimedia data are not sent to the client to be played.
Specifically, if the determination result is that the target multimedia data is not to be sent to the client for playing, another target multimedia data to be sent to the client is obtained again according to the playing request.
In summary, in the embodiment of the present application, according to a play request for acquiring multimedia data sent by a client, target multimedia data to be sent to the client is acquired, advertisement slots associated with the target multimedia data and total historical play times for playing the target multimedia data on the advertisement slots are acquired, and whether to send the target multimedia data to the client for playing is determined according to the total historical play times and a preset upper limit play time. The method controls the total historical playing times of the target multimedia data on each advertisement space associated with the client instead of the historical playing times of the target multimedia data on a single advertisement space on the client, effectively controls the times of watching the same multimedia data by the user, and avoids the visual fatigue of the user.
Based on the same concept, the present application provides a multimedia data playing control device, and the specific implementation of the device may refer to the description of the method embodiment, and repeated details are not repeated, as shown in fig. 4, the device mainly includes:
a receiving module 401, configured to receive a play request sent by a client, where the play request is used to request to acquire multimedia data;
a first obtaining module 402, configured to obtain, according to the play request, target multimedia data to be sent to the client;
a second obtaining module 403, configured to obtain each advertisement slot associated with the target multimedia data, and obtain a total historical playing time for playing the target multimedia data on each advertisement slot;
and the processing module 404 is configured to determine whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times.
Based on the same concept, an embodiment of the present application further provides an electronic device, as shown in fig. 5, the electronic device mainly includes: a processor 501, a communication interface 502, a memory 503 and a communication bus 504, wherein the processor 501, the communication interface 502 and the memory 503 are communicated with each other through the communication bus 504. Wherein, the memory 503 stores the program that can be executed by the processor 501, and the processor 501 executes the program stored in the memory 503, implementing the following steps: receiving a playing request sent by a client, wherein the playing request is used for requesting to acquire multimedia data; acquiring target multimedia data to be issued to the client according to the playing request; acquiring each advertisement position associated with the target multimedia data, and acquiring the total historical playing times of the target multimedia data on each advertisement position; and judging whether the target multimedia data is issued to the client for playing according to the total historical playing times and the preset upper limit playing times.
The communication bus 504 mentioned in the above electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus 504 may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 5, but this is not intended to represent only one bus or type of bus.
The communication interface 502 is used for communication between the above-described electronic apparatus and other apparatuses.
The Memory 503 may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Alternatively, the memory may be at least one memory device located remotely from the aforementioned processor 501.
The Processor 501 may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), etc., and may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic devices, discrete gates or transistor logic devices, and discrete hardware components.
In still another embodiment of the present application, there is also provided a computer-readable storage medium having stored therein a computer program which, when run on a computer, causes the computer to execute the multimedia data playback control method described in the above-described embodiment.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the application to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wirelessly (e.g., infrared, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that includes one or more of the available media. The available media may be magnetic media (e.g., floppy disks, hard disks, tapes, etc.), optical media (e.g., DVDs), or semiconductor media (e.g., solid state drives), among others.
The above description is only for the preferred embodiment of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application are included in the protection scope of the present application.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. A multimedia data playback control method, comprising:
receiving a playing request sent by a client, wherein the playing request is used for requesting to acquire multimedia data;
acquiring target multimedia data to be issued to the client according to the playing request;
acquiring each advertisement position associated with the target multimedia data, and acquiring the total historical playing times of the target multimedia data on each advertisement position;
and judging whether the target multimedia data is issued to the client for playing or not according to the total historical playing times and the preset upper limit playing times.
2. The method of claim 1, wherein the play request carries a filter parameter, and the filter parameter comprises: at least one of advertisement space indication information, device identification information of the client, regional information of the client, device attributes of the client, and user information of the client;
the acquiring, according to the play request, target multimedia data to be delivered to the client includes:
and screening the target multimedia data from a preset set according to the screening parameters.
3. The method according to claim 2, wherein the filtering parameter includes a first parameter, or includes the first parameter and a second parameter, the first parameter is regional information of the client, and the second parameter includes at least one of the advertisement space indication information, device identification information of the client, device attribute of the client, and user information of the client;
the obtaining of the target multimedia data from a preset set by screening according to the screening parameters includes:
according to the first parameter, performing a first round of screening on the multimedia data in the preset set to obtain a sub-set;
acquiring the respective historical playing times of each multimedia data in the subset as a third parameter;
and performing a second round of screening on the subset according to the second parameter and/or the third parameter to obtain the target multimedia data.
4. The method of claim 1, wherein the target multimedia data is included in a predetermined composite play set;
the obtaining of the total historical playing times of the target multimedia data played on each advertisement slot includes:
acquiring the combined playing set to which the target multimedia data belongs, wherein the combined playing set comprises at least two multimedia segment data;
obtaining the historical playing times corresponding to each multimedia segment data in the combined playing set, wherein the historical playing times corresponding to the multimedia segment data are increased by a set value every time the multimedia segment data are played on any one of the advertisement positions;
and taking the minimum value in the historical playing times corresponding to each multimedia segment data as the total historical playing times for playing the target multimedia data on each advertisement position.
5. The multimedia data playback control method according to claim 4, wherein each of the multimedia segment data included in the composite playback set is configured with a playback order;
before judging whether to issue the target multimedia data to the client for playing according to the total historical playing times and the preset upper limit playing times, the method further comprises the following steps:
acquiring a first playing order of the target multimedia data in the combined playing set;
acquiring multimedia segment data which belongs to the combined play set and is played last time;
acquiring the multimedia segment data played last time, and a second playing order in the combined playing set;
determining that the first playback order is immediately adjacent to the second playback order, and that the first playback order lags behind the second playback order.
6. The method of claim 1, wherein after determining whether to send the target multimedia data to the client for playing, the method further comprises:
and when the judgment result is that the target multimedia data is issued to the client side for playing, increasing the total historical playing times of the target multimedia data by a set value.
7. The method for controlling playing of multimedia data according to any one of claims 1 to 6, wherein the determining whether to issue the target multimedia data to the client for playing according to the total historical playing times and a preset upper limit playing time includes:
comparing the total historical playing times with the preset upper limit playing times to obtain a comparison result;
judging whether the target multimedia data is issued to the client for playing or not according to the comparison result;
if the comparison result is that the total historical playing times are smaller than the preset upper limit playing times, the judgment result is that the target multimedia data are issued to the client to be played;
and if the comparison result is that the total historical playing times are not less than the preset upper limit playing times, determining that the target multimedia data are not sent to the client to be played.
8. A multimedia data playback control apparatus, comprising:
the system comprises a receiving module, a playing module and a playing module, wherein the receiving module is used for receiving a playing request sent by a client, and the playing request is used for requesting to acquire multimedia data;
the first acquisition module is used for acquiring target multimedia data to be issued to the client according to the playing request;
the second acquisition module is used for acquiring each advertisement position associated with the target multimedia data and acquiring the total historical playing times of the target multimedia data on each advertisement position;
and the processing module is used for judging whether the target multimedia data is issued to the client for playing according to the total historical playing times and the preset upper limit playing times.
9. An electronic device, comprising: the system comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
the memory for storing a computer program;
the processor is configured to execute the program stored in the memory to implement the multimedia data playback control method according to any one of claims 1 to 7.
10. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the multimedia data playback control method according to any one of claims 1 to 7.
CN202011219304.9A 2020-11-04 2020-11-04 Multimedia data playing control method, device, equipment and storage medium Pending CN112511872A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202011219304.9A CN112511872A (en) 2020-11-04 2020-11-04 Multimedia data playing control method, device, equipment and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202011219304.9A CN112511872A (en) 2020-11-04 2020-11-04 Multimedia data playing control method, device, equipment and storage medium

Publications (1)

Publication Number Publication Date
CN112511872A true CN112511872A (en) 2021-03-16

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CN202011219304.9A Pending CN112511872A (en) 2020-11-04 2020-11-04 Multimedia data playing control method, device, equipment and storage medium

Country Status (1)

Country Link
CN (1) CN112511872A (en)

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