CN112465530A - Big data-based tool for network marketing - Google Patents
Big data-based tool for network marketing Download PDFInfo
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- CN112465530A CN112465530A CN201910841264.2A CN201910841264A CN112465530A CN 112465530 A CN112465530 A CN 112465530A CN 201910841264 A CN201910841264 A CN 201910841264A CN 112465530 A CN112465530 A CN 112465530A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
The invention discloses a tool for network marketing based on big data, belonging to the field of network marketing, comprising an advertisement marketing system, which can put product marketing pages on advertisement positions corresponding to a marketing platform client under the mutual cooperation among an identification system, an information retrieval system and an advertisement position arrangement system, so that the advertisement putting is more targeted, the sales rate of the product marketing is correspondingly improved, meanwhile, the click rate of the users to the marketing platform can be increased, and the marketing platform attracts a large number of marketing platform users to enter through related characters, videos, images and the like released by the media people, so that the exposure rate of marketing products is increased, meanwhile, more click rates and corresponding advertising rewards can be obtained from the media people, and the win-win of the marketing platform, the media people and the advertising marketing system is realized.
Description
Technical Field
The invention relates to the field of network marketing, in particular to a tool for network marketing based on big data.
Background
The network marketing is a component of the overall marketing strategy of an enterprise, the network marketing is carried out for realizing the overall operation target of the enterprise, various activities of the online operation environment are created by taking the internet as a basic means, the network marketing is a generalized word, and the network marketing more widely covers network products and puts in internet concepts from the current business.
Network marketing is generated as the internet enters business applications, and particularly, after the world wide web (www), electronic mail (e-mail), search engines, social software and the like are widely applied, the value of network marketing becomes more and more obvious. Generally, all kinds of marketing activities developed by taking the internet or mobile internet as a main platform can be called integrated network marketing. Simply speaking, the network marketing is carried out by taking the internet as a main platform, and is a comprehensive marketing activity for achieving a certain marketing purpose.
In the existing network marketing, corresponding advertisement placement is generally performed through a marketing platform, for example: according to the method, on one hand, the advertisement delivery is not targeted, and meanwhile, the reality and the legality of the advertisement cannot be guaranteed, the benefits of users who purchase products can be damaged, on the other hand, the advertising range of the advertisement delivery mode is small, and the probability that related users see the advertisement is relatively small.
Disclosure of Invention
1. Technical problem to be solved
Aiming at the problems in the prior art, the invention aims to provide a tool for network marketing based on big data, which can put product marketing pages on advertisement positions corresponding to a marketing platform client under the mutual cooperation of an identification system, an information retrieval system and an advertisement position arrangement system, so that the advertisement putting is more targeted, the sales rate of product marketing is correspondingly improved, the click rate of users on the marketing platform can be increased, meanwhile, the marketing platform attracts a large number of marketing platform users to enter through related characters, videos, images and the like issued by media people, the exposure rate of marketing products is increased, meanwhile, more click rate and corresponding advertisement reward can be obtained from the media people, and the win-win of the marketing platform, the media people and the advertisement marketing system is realized.
2. Technical scheme
In order to solve the above problems, the present invention adopts the following technical solutions.
The utility model provides a tool is used in network marketing based on big data, includes advertisement marketing system, advertisement marketing system is connected with high in the clouds system, advertisement marketing system includes backstage operation module and online client, backstage operation module includes: the system comprises a background operation module, a marketing platform client, an online client, an identification system, a database and a background operation module, wherein the background operation module is electrically connected with the information retrieval system, the information retrieval system is connected with the marketing platform client, the online client is connected with the identification system, the identification system is connected with the database through a local area network, and the marketing platform client is divided into: the system comprises a mobile phone client, a tablet personal computer client and a PC client, wherein the marketing platform client is connected with an advertisement position arrangement system, an applicant who succeeds in verification can be enabled to carry out advertisement putting on related legal products by using the advertisement marketing system, and related advertisements can be put on marketing platforms with corresponding themes under the mutual cooperation effect of the marketing platform client, so that users who propagate the advertisements have pertinence, and the probability of successful product marketing is increased.
Further, the marketing platform of the marketing platform client comprises: the system comprises a text self-media platform, a video self-media platform and an image self-media platform, wherein a self-media person can publish related texts, videos or images and the like on a client, and a user logs in the client to check related contents published by the self-media person, so that the entertainment requirement of the user is met, and a good marketing platform is provided for product marketing.
Further, the content retrieved by the information retrieval system includes: the theme of article content published on the text self-media platform, the theme of video content published on the video self-media platform and the theme of image content published on the image self-media platform.
Furthermore, the subjects of the article content, the subjects of the video content and the subjects of the image content are all represented in a form of keywords, relevant articles, videos, images and the like issued on a marketing platform client are analyzed and integrated to obtain the content expressed in the relevant articles, videos, images and the like, and the content is summarized in a form of keywords, so that the identification and retrieval of an information retrieval system are facilitated.
Further, the identification content of the identification system comprises: applicant identification information, business licenses, and product marketing promotions.
A big data-based tool for network marketing, which comprises the following steps:
step one, a user opens an online advertisement marketing client and uploads related information to the online advertisement marketing client;
step two, the identification system detects the information uploaded by the applicant, compares the information uploaded by the applicant with the information in the database, and judges whether the information uploaded by the applicant is real and legal;
thirdly, when the identification system judges that the information uploaded by the applicant is not real or illegal, the advertisement marketing system withdraws the relevant information of the applicant, and when the identification system judges that the information uploaded by the applicant is real and legal, the identification system feeds back the information which is verified to pass to the applicant;
step four, the client on the advertisement marketing line saves the product marketing page of the user and saves the keywords in the product marketing page;
and fifthly, setting an advertisement vacancy at the marketing platform client, identifying the keyword of the self-media in the marketing platform through the information retrieval system, and occupying the corresponding advertisement vacancy by the product marketing page when the keyword in the product marketing page is successfully matched with the keyword identified by the self-media in the marketing platform.
And step six, replacing the product marketing page in the advertisement vacancy at regular time through the advertisement space arrangement system.
The product marketing page can be released to the advertisement position corresponding to the marketing platform client side under the mutual cooperation of the identification system, the information retrieval system and the advertisement position arrangement system, so that the advertisement release is more targeted, the product marketing sales rate is correspondingly improved, and the click rate of a user on the marketing platform can be increased.
Further, the relevant information uploaded by the applicant in the first step includes: applicant identification, product licenses and product marketing promotions, and keywords describing the product.
Furthermore, the database is connected with the cloud system through the local area network, so that information in the database can be updated in real time, and a wider information identification platform is provided for the identification system.
Furthermore, the uploading size of the product marketing publicity pages is matched with the size of the advertising vacant sites set by the marketing platform client, and the resolution of the product marketing publicity pages is 300dpi, so that the product marketing publicity pages in the advertising vacant sites are clear enough, and the product marketing publicity pages are convenient for users to check.
Furthermore, the product marketing publicity page is linked with a product purchase detail page, the product purchase detail page is connected with a background operation module in the advertisement marketing system, the product marketing publicity page is connected with the product purchase detail page, detailed understanding and purchasing of products by marketing platform client users are facilitated, meanwhile, the product purchase detail page is connected with the background operation module, the click rate and sales records of marketing products are conveniently counted by background workers, certain advertisement occupation cost is released to the self-media person in the marketing platform, a large number of marketing platform users are attracted to enter through relevant characters, videos, images and the like released by the self-media person of the marketing platform, the exposure rate of marketing products is increased, more click rate and corresponding advertisement reward can be obtained from the media person, and the marketing platform, the self-media person reward, the advertising system and the method are realized, Win-win of the advertising marketing system.
3. Advantageous effects
Compared with the prior art, the invention has the advantages that:
(1) under the mutual cooperation of the identification system, the information retrieval system and the advertisement position arrangement system, the product marketing page which is real and legal after successful verification can be launched to the advertisement position corresponding to the marketing platform client, so that the advertisement launching is more targeted, the product marketing sales rate is correspondingly improved, the click rate of a user to the marketing platform can be increased, meanwhile, the marketing platform attracts a large number of marketing platform users to enter through related characters, videos, images and the like issued by a media person, the exposure rate of marketing products is increased, meanwhile, more click rates and corresponding advertisement rewards can be obtained by the media person, and the win-win of the marketing platform, the media person and the advertisement marketing system is realized.
(2) The marketing platform of the marketing platform client comprises: the system comprises a text self-media platform, a video self-media platform and an image self-media platform, wherein a self-media person can publish related texts, videos or images and the like on a client, and a user logs in the client to check related contents published by the self-media person, so that the entertainment requirement of the user is met, and a good marketing platform is provided for product marketing.
(3) The content retrieved by the information retrieval system includes: the theme of article content published on the text self-media platform, the theme of video content published on the video self-media platform and the theme of image content published on the image self-media platform.
(4) The topics of the article content, the topics of the video content and the topics of the image content are all represented in a keyword form, relevant articles, videos, images and the like published on a marketing platform client are analyzed and integrated to obtain the content expressed in the relevant articles, the videos, the images and the like, and the content is summarized in the keyword form, so that the identification and retrieval of an information retrieval system are facilitated.
(5) The identification content of the identification system comprises: applicant identification information, business licenses, and product marketing promotions.
(6) By using the network marketing tool, under the mutual cooperation effect among the identification system, the information retrieval system and the advertisement position arrangement system, the product marketing page can be released to the advertisement position corresponding to the marketing platform client, so that the advertisement release is more targeted, the sales rate of product marketing is correspondingly improved, and meanwhile, the click rate of a user on the marketing platform can be increased.
(7) The related information uploaded by the applicant in the first step comprises the following steps: applicant identification, product licenses and product marketing promotions, and keywords describing the product.
(8) The database is connected with the cloud system through the local area network, so that information in the database can be updated in real time, and a wider information identification platform is provided for the identification system.
(9) The uploading size of the product marketing publicity pages is matched with the size of the advertising vacant sites set by the marketing platform client, the resolution of the uploaded product marketing publicity pages is 300dpi, the product marketing publicity pages in the advertising vacant sites are clear enough, and the product marketing publicity pages are convenient for users to check.
(10) The product marketing publicity page is linked with a product purchase detail page which is connected with a background operation module in the advertising marketing system and is mutually connected with the product purchase detail page, so that the marketing platform client user can understand and purchase the product in detail, meanwhile, the product purchase detail page is mutually connected with the background operation module, thereby being convenient for background workers to count the click rate and the sale records of the marketing products, thereby releasing certain advertisement occupation cost to the self-media person in the marketing platform, attracting a large amount of marketing platform users to enter through relevant characters, videos, images and the like released by the self-media person of the marketing platform, increasing the exposure rate of marketing products, meanwhile, more click rates and corresponding advertising rewards can be obtained from the media people, and the win-win of the marketing platform, the media people and the advertising marketing system is realized.
Drawings
FIG. 1 is a schematic view of the flow structure of the method of the present invention;
FIG. 2 is a schematic diagram of the system connection structure of the present invention;
fig. 3 is a schematic view of a connection structure of the identification system of the present invention.
Detailed Description
The technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention; it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments, and all other embodiments obtained by those skilled in the art without any inventive work are within the scope of the present invention.
In the description of the present invention, it should be noted that the terms "upper", "lower", "inner", "outer", "top/bottom", and the like indicate orientations or positional relationships based on those shown in the drawings, and are only for convenience of description and simplification of description, but do not indicate or imply that the referred device or element must have a specific orientation, be constructed in a specific orientation, and be operated, and thus should not be construed as limiting the present invention. Furthermore, the terms "first" and "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In the description of the present invention, it should be noted that, unless otherwise specifically stated or limited, the terms "mounted," "disposed," "sleeved/connected," "connected," and the like are used in a broad sense, and for example, "connected" may be a fixed connection, a detachable connection, an integral connection, a mechanical connection, an electrical connection, a direct connection, an indirect connection through an intermediate medium, and a communication between two elements.
Example 1:
the utility model provides a tool is used in network marketing based on big data, includes advertisement marketing system, and advertisement marketing system is connected with high in the clouds system, and advertisement marketing system includes backstage operation module and on-line customer end, and the backstage operation module includes: backstage operation module electric connection has information retrieval system, and information retrieval system is connected with marketing platform customer end, and online customer end is connected with identification system, and identification system is connected with the database through the LAN, and marketing platform customer end divide into: the system comprises a mobile phone client, a tablet personal computer client and a PC client, wherein the marketing platform client is connected with an advertisement position arrangement system, an applicant who succeeds in verification can be enabled to carry out advertisement putting on related legal products by using the advertisement marketing system, and related advertisements can be put on marketing platforms with corresponding themes under the mutual cooperation effect of the marketing platform client, so that users who propagate the advertisements have pertinence, and the probability of successful product marketing is increased.
The marketing platform of the marketing platform client comprises: the characters are from media platform, video is from media platform, image is from media platform, can publish relevant characters, video or image etc. on the client from the media people, and the user looks over the relevant content of publishing from the media people through logging in the client, satisfies user's amusement demand, provides a good marketing platform for product marketing simultaneously, and the content of information retrieval system retrieval includes: the method comprises the following steps that a theme of article content published on a text self-media platform, a theme of video content published on a video self-media platform and a theme of image content published on an image self-media platform are all represented in a keyword form, relevant articles, videos, images and the like published on a marketing platform client are analyzed and integrated to obtain the content expressed in the topics, and the content is summarized in the keyword form, so that the identification and retrieval of an information retrieval system are facilitated, and the identification content of the identification system comprises the following steps: applicant identification information, business licenses, and product marketing promotions.
A big data-based tool for network marketing, the using method of the tool for network marketing comprises the following steps:
step one, a user opens an online advertisement marketing client and uploads related information to the online advertisement marketing client;
step two, the identification system detects the information uploaded by the applicant, compares the information uploaded by the applicant with the information in the database, and judges whether the information uploaded by the applicant is real and legal;
thirdly, when the identification system judges that the information uploaded by the applicant is not real or illegal, the advertisement marketing system withdraws the relevant information of the applicant, and when the identification system judges that the information uploaded by the applicant is real and legal, the identification system feeds back the information which is verified to pass to the applicant;
step four, the client on the advertisement marketing line saves the product marketing page of the user and saves the keywords in the product marketing page;
and fifthly, setting an advertisement vacancy at the marketing platform client, identifying the keyword of the self-media in the marketing platform through the information retrieval system, and occupying the corresponding advertisement vacancy by the product marketing page when the keyword in the product marketing page is successfully matched with the keyword identified by the self-media in the marketing platform.
And step six, replacing the product marketing page in the advertisement vacancy at regular time through the advertisement space arrangement system.
The product marketing page can be released to the advertisement position corresponding to the marketing platform client side under the mutual cooperation of the identification system, the information retrieval system and the advertisement position arrangement system, so that the advertisement release is more targeted, the product marketing sales rate is correspondingly improved, and the click rate of a user on the marketing platform can be increased.
The related information uploaded by the applicant in the first step comprises the following steps: the system comprises an applicant identity certificate, a product business license, a product marketing publicity page and keywords for describing products, wherein a database is connected with a cloud system through a local area network, information in the database can be updated in real time, a wider information identification platform is provided for an identification system, the uploading size of the product marketing publicity page is matched with the size of an advertisement vacancy set at a marketing platform client, the resolution of the uploaded product marketing publicity page is 300dpi, the product marketing publicity page in an advertisement space is clear enough, and a user can conveniently check the product marketing publicity page.
The product marketing publicity page is linked with a product purchase detail page which is connected with a background operation module in the advertising marketing system and is mutually connected with the product purchase detail page, so that the marketing platform client user can understand and purchase the product in detail, meanwhile, the product purchase detail page is mutually connected with the background operation module, thereby being convenient for background workers to count the click rate and the sale records of the marketing products, thereby releasing certain advertisement occupation cost to the self-media person in the marketing platform, attracting a large amount of marketing platform users to enter through relevant characters, videos, images and the like released by the self-media person of the marketing platform, increasing the exposure rate of marketing products, meanwhile, more click rates and corresponding advertising rewards can be obtained from the media people, and the win-win of the marketing platform, the media people and the advertising marketing system is realized.
The foregoing is only a preferred embodiment of the present invention; the scope of the invention is not limited thereto. Any person skilled in the art should be able to cover the technical scope of the present invention by equivalent or modified solutions and modifications within the technical scope of the present invention.
Claims (10)
1. A big data-based tool for network marketing, which comprises an advertisement marketing system and is characterized in that: the advertisement marketing system is connected with the high in the clouds system, the advertisement marketing system includes backstage operation module and online customer end, backstage operation module includes: the system comprises a background operation module, a marketing platform client, an online client, an identification system, a database and a background operation module, wherein the background operation module is electrically connected with the information retrieval system, the information retrieval system is connected with the marketing platform client, the online client is connected with the identification system, the identification system is connected with the database through a local area network, and the marketing platform client is divided into: the system comprises a mobile phone client, a tablet personal computer client and a PC client, wherein the marketing platform client is connected with an advertisement space arrangement system.
2. The big data based tool for network marketing according to claim 1, wherein: the marketing platform of the marketing platform client comprises: text self-media platform, video self-media platform, image self-media platform.
3. The big data based tool for network marketing according to claim 2, wherein: the content retrieved by the information retrieval system includes: the theme of article content published on the text self-media platform, the theme of video content published on the video self-media platform and the theme of image content published on the image self-media platform.
4. The big data based tool for network marketing according to claim 3, wherein: the theme of the article content, the theme of the video content and the theme of the image content are all represented in the form of keywords.
5. The big data based tool for network marketing according to claim 1, wherein: the identification content of the identification system comprises: applicant identification information, business licenses, and product marketing promotions.
6. The big data based tool for network marketing according to claim 1, wherein: the using method of the tool for network marketing comprises the following steps:
step one, a user opens an online advertisement marketing client and uploads related information to the online advertisement marketing client;
step two, the identification system detects the information uploaded by the applicant, compares the information uploaded by the applicant with the information in the database, and judges whether the information uploaded by the applicant is real and legal;
thirdly, when the identification system judges that the information uploaded by the applicant is not real or illegal, the advertisement marketing system withdraws the relevant information of the applicant, and when the identification system judges that the information uploaded by the applicant is real and legal, the identification system feeds back the information which is verified to pass to the applicant;
step four, the client on the advertisement marketing line saves the product marketing page of the user and saves the keywords in the product marketing page;
fifthly, setting an advertisement vacancy at the marketing platform client, identifying the keywords of the self-media in the marketing platform through the information retrieval system, and occupying the corresponding advertisement vacancy by the product marketing page when the keywords in the product marketing page are successfully matched with the keywords identified by the self-media in the marketing platform;
and step six, replacing the product marketing page in the advertisement vacancy at regular time through the advertisement space arrangement system.
7. The big-data based tool for network marketing according to claim 6, wherein: the related information uploaded by the applicant in the first step comprises the following steps: applicant identification, product licenses and product marketing promotions, and keywords describing the product.
8. The big data based tool for network marketing according to claim 1, wherein: the database is connected with the cloud system through the local area network.
9. The big-data based tool for network marketing according to claim 7, wherein: the uploading size of the product marketing publicity pages is matched with the size of the advertising vacant spaces arranged on the marketing platform client, and the resolution of the uploaded product marketing publicity pages is 300 dpi.
10. The big-data based tool for network marketing according to claim 9, wherein: the product marketing publicity page is linked with a product purchasing detail page, and the product purchasing detail page is connected with a background operation module in the advertisement marketing system.
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Cited By (1)
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