CN106294465A - The sending method of a kind of information and equipment - Google Patents
The sending method of a kind of information and equipment Download PDFInfo
- Publication number
- CN106294465A CN106294465A CN201510295710.6A CN201510295710A CN106294465A CN 106294465 A CN106294465 A CN 106294465A CN 201510295710 A CN201510295710 A CN 201510295710A CN 106294465 A CN106294465 A CN 106294465A
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- Prior art keywords
- information
- user
- server
- described server
- equipment
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/01—Customer relationship services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
This application discloses the sending method of a kind of information, it is characterised in that said method comprising the steps of: server obtains the feature of the information that will send；The signature identification of user is mated with the feature of described information by described server according to matching strategy set in advance；Described information is sent to corresponding user terminal according to matching result by described server.The application is by mating the feature that will send information obtained and user characteristics mark, just described information is sent on corresponding user terminal if the match is successful, it is achieved thereby that utilize the big data of user to reach to send the purpose of its information needed to user.
Description
Technical field
The application relates to networking technology area, particularly relates to sending method and the equipment of a kind of information.
Background technology
Note touch reach user Shi electricity business trade company CRM (Customer Relationship Management,
Customer relation management) one of Main Means, the note of present stage is touched and is reached user and also exist and distribute phenomenon indiscriminately, leads
Causing the poor effect of a lot of note CRM, main cause is all to have sent in identical note to all users
Hold, thus the short message content causing a large number of users to receive is not the information that oneself is concerned about, causes information to disturb
Disturb, thus affect note CRM effect.
In the prior art, by customer relationship crm system, member crowd is finely divided, then basis
The note that segmentation people's pocket transmission is different, concrete, there is the various different letter of module editor of short message editing
Breath, member segments module and is responsible for being subdivided into member different groups, then note imports corresponding group and comes
Realize sending the purpose of note.
During realizing the application, inventor finds prior art, and at least there are the following problems:
Existing technology, can be only done the management of the management of information, i.e. short message content, and member crowd divides
Analysis and management, can only pass through manually to go to judge and identify to who pocket transmission sending this part of note
Which type of note, and the intellectuality of real data-driven can not be accomplished.
Summary of the invention
The application provides a kind of authentication method and equipment, by the feature that will send information that will obtain
Hold and user characteristics mark is mated, just described information is sent to corresponding user if the match is successful
In terminal, it is achieved thereby that utilize the big data of user to reach to send the purpose of its information needed to user.
The application provides the sending method of a kind of information said method comprising the steps of:
The sending method of a kind of information, said method comprising the steps of:
Server obtains the feature of the information that will send；
Described server is according to the spy of the matching strategy set in advance signature identification to user with described information
Levy content to mate；
Described information is sent to corresponding user terminal according to matching result by described server.
Described information is that described server generates according to the business scenario of self；
Described feature includes: the characteristic information under described server own service scene.
The signature identification of described user is the personal information according to user, the behavioural information of user and user
Preference information generates.
The described user information when described server is registered is defined as described user by described server
Personal information；
It is true that user described in the scheduled time is accessed information browsed during described server by described server
It is set to the behavioural information of described user；
Pay close attention to number of times when user described in the scheduled time is accessed described server by described server and exceed threshold value
Certain or the information of certain class content, or the information buying certain or certain class commodity that number of times exceedes threshold value is true
It is set to the preference information of described user.
After described information is sent to corresponding user terminal according to matching result by described server, described
Method also includes:
The feedback information of described matching result is come matching strategy by described server according to described user terminal
It is adjusted, so that described server is described subscriber equipment coupling according to the described matching strategy after adjusting
The information adapted.
A kind of server apparatus, described equipment includes:
Acquisition module, for obtaining the feature of the information that will send；
Matching module, for according to matching strategy set in advance to the signature identification of user and described information
Feature mate；
Sending module, for being sent to corresponding user terminal according to matching result by described information.
Described information is that described server generates according to the business scenario of self；
Described feature includes: the characteristic information under described server own service scene.
The signature identification of described user is the personal information according to user, the behavioural information of user and user
Preference information generates.
Described equipment also includes:
Determine module, described for the described user information when described server is registered is defined as
The personal information of user；
Described determining module, during for user described in the scheduled time accesses described server, institute is browsed
Information be defined as the behavioural information of described user；
Described determine module, pay close attention to when being additionally operable to access user described in the scheduled time described server time
Number exceedes certain or the information of certain class content of threshold value, or buys number of times and exceed certain or certain class business of threshold value
The information of product is defined as the preference information of described user.
Described equipment also includes:
Adjusting module, is sent to corresponding user according to matching result by described information at described sending module
After terminal, for matching strategy being entered by the feedback information of described matching result according to described user terminal
Row sum-equal matrix, so that described server is that described subscriber equipment mates phase according to the described matching strategy after adjusting
The information adapted to.
By the feature that will send information obtained and user characteristics mark are carried out in the application
Join, just described information is sent on corresponding user terminal if the match is successful, it is achieved thereby that according to
The preference demand of user, intelligent pushes different information to different users so that user obtains oneself
Content interested, thus improve experience and the impression of user, meanwhile, improve the hit rate of information.
Accompanying drawing explanation
In order to be illustrated more clearly that the application or technical scheme of the prior art, below will to the application or
In description of the prior art, the required accompanying drawing used is briefly described, it should be apparent that, in describing below
Accompanying drawing be only some embodiments of the application, for those of ordinary skill in the art, do not paying
On the premise of going out creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the sending method flow chart of a kind of information in the embodiment of the present application；
Fig. 2 is the structural representation of a kind of server in the embodiment of the present application.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the application, the technical scheme in the application is carried out clear, complete
Describe, it is clear that described embodiment is a part of embodiment of the application rather than whole enforcement
Example.Based on the embodiment in the application, other embodiments that those of ordinary skill in the art obtain, all belong to
Scope in the application protection.
As it is shown in figure 1, be the method for the transmission of a kind of information in the embodiment of the present application, it is characterised in that
Said method comprising the steps of:
Step 101, server obtains the feature of the information that will send.
Wherein, described information is that described server generates according to the business scenario of self；In described feature
Appearance includes: the characteristic information under described server own service scene.
Concrete, when certain class commodity of the electronic product that business scenario is a certain brand of server self are wanted
During discount sales, described information can be: for feedback client XXX existing to head store support for a long time
The XXX class commodity X of brand folds and sells, and the feature of the described information of acquisition is: XXX brand,
XXX class commodity and X folding, when business scenario is a certain brand the clothes of server self is sold at a special price summer,
Described information can be: in order to make summer the most hot, and the clothes in summer of the XXX brand of head store is the most special
Selling, the feature of the described information of acquisition is: XXX brand, clothes in summer.The described information obtained
Feature be to can show that businessman or the information of main sale content of marketing user, may include that
Brand, discount, type of merchandize or the series etc. that will sell.
Step 102, described server according to matching strategy set in advance to the signature identification of user with described
The feature of information is mated.
Wherein, the signature identification of described user be the personal information according to user, the behavioural information of user and
The preference information of user generates.
The described user information when described server is registered is defined as described user by described server
Personal information；
It is true that user described in the scheduled time is accessed information browsed during described server by described server
It is set to the behavioural information of described user；
Pay close attention to number of times when user described in the scheduled time is accessed described server by described server and exceed threshold value
Certain or the information of certain class content, or the information buying certain or certain class commodity that number of times exceedes threshold value is true
It is set to the preference information of described user.
Concrete, during user's shopping on the web, the clear of oneself can be left on corresponding server
Look at vestige, such as: seen those commodity, pay close attention to which brand, bought what etc., due to certain
A little commodity be have seasonal, such as: clothes, described user in certain time is accessed by described server
Stay during described server browses vestige, and the most browsed information is defined as the behavioural information of user, uses
The behavioural information at family can reflect that user oneself compares which commodity of care or letter in certain time period
Breath.
User can browse oneself comparing in the content of concern repeatedly when online browsing information, or often
Will again check after a while, when the number of times checking certain or certain class content exceedes certain number of times
Just it is believed that told content is had preferred by described user, the most described content be described user be concerned about or
That need or described content is the preference information of described user, and described content can be: commodity, news are believed
The contents such as breath, event information, such as: user browses in XX portal website and purchases certain house-purchase policy more than 5
Time, then it is believed that house-purchase problem is concerned about by described user very much or described user needs to buy house, work as institute
State described in described news can be pushed to by XX portal website when releasing some relevant with house news
User；User browses the number of times of certain electronic product of XX brand more than 10 times on XX shopping website,
Then show that described user likes or want to buy described electronic product, but the price of being likely to be due to or other are former
Because not buying, when having the information such as price reduction or sales promotion when described electronic product, described XX shopping website can
It is sent to described user with the relevant information by described electronic product.
Sometimes the commodity of a certain brand can only be used on user's living habit, such as: cosmetics, electronics produce
Product, shoes etc., therefore, described user can buy a lot of commodity of described brand, when user buys described
When the commodity of brand reach certain number of times, such as: 10 times, then may determine that the described user habit in life
The used commodity using described brand or the preference information that described brand is described user, therefore, at described product
Relevant information can be pushed to described user when having price reduction, sales promotion or other activities by board.
Sometimes user can like a certain commodity, such as: schoolgirl likes down toy, boy student to like jackknife
Deng, when user buy described kind commodity reach certain number of times time, such as 10 times, it may be said that bright described user
Need or like the commodity of described kind or the preference information that commodity are described user of described kind, in institute
State the commodity of kind have price reduction, sales promotion or other time movable, associated documents can be pushed to described user.
The preference information of described user can represent the type of merchandise that described user wants or like, brand,
Style etc..
The signature identification of described user can be according to the personal information of user, the behavioural information of user and user
Preference information generate, wherein, the signature identification of described user can be the behavior of user account and user
The mark of the corresponding relation of the preference information of information and/or user, described server can be according to described feature
Mark find corresponding corresponding relation, such as: XX (ID) like or pay close attention to certain class merchandise news or
Often browse which kind of merchandise news；Described server can also be by the personal information of user, the behavior of user
The preference information of information and user regards an entirety as, i.e. the personal information of a user, behavioural information and
Preference information is an entirety, and described server can be described integral dispensing signature identification, represents institute
Stating the entirety that signature identification is corresponding, the most described server can confirm its correspondence according to described signature identification
Information in entirety.
Described server is according to the spy of the matching strategy set in advance signature identification to user with described information
Levy content to mate, particularly as follows: the described server row of the user corresponding to the signature identification of user
Compare with the feature of described information for the preference information of information and/or user, if there is identical
Or similar content, then it is assumed that the match is successful.
Step 103, described information is sent to corresponding user terminal according to matching result by described server.
After described information is sent to corresponding user terminal according to matching result by described server, described
Method also includes:
The feedback information of described matching result is come matching strategy by described server according to described user terminal
It is adjusted, so that described server is described subscriber equipment coupling according to the described matching strategy after adjusting
The information adapted.
By the feature that will send information obtained and user characteristics mark are carried out in the application
Join, just described information is sent on corresponding user terminal if the match is successful, it is achieved thereby that according to
The preference demand of user, intelligent pushes different information to different users so that user obtains oneself
Content interested, thus improve experience and the impression of user, meanwhile, improve the hit rate of information.
In order to the technological thought of the application is expanded on further, in conjunction with concrete application scenarios, to the application
Technical scheme illustrate.
Concrete, certain schoolgirl likes to wear the clothes of certain brand pastoralism at ordinary times, and this schoolgirl is browsing certain shopping
Often browse the clothes of this brand pastoralism during website, and have purchased the clothing of this brand pastoralism a lot
Clothes, then show that the clothes of described brand pastoralism is had preferred by this schoolgirl, described shopping website according to
This schoolgirl browses record and purchaser record and this schoolgirl personal information life when described shopping website is registered
Becoming characteristic information, the content that described characteristic information is corresponding can be: this schoolgirl likes described brand rural area wind
The clothes of lattice, the main contents of the information generated when the clothes of described brand is released trendy or movable are:
The clothes of XXX brand pastoralism is released trendy, or discount released by the clothes of XXX brand pastoralism
Activity, described main contents are added in pushed information through advertisement plan by the businessman selling described brand,
Described server obtains the information that described businessman will push, the feature by described information: XXX
The contents such as brand, pastoralism, trendy, discount, described server will push away according to the matching strategy preset
Feature in the described information sent is carried out with the characteristic information of the user corresponding to the signature identification of user
Coupling, if the user corresponding to signature identification of the feature in the described information pushed and user
There is same or analogous content in characteristic information and then represent that the match is successful, businessman is pushed by described server
Described information be sent on the terminal unit of described user.
Described server can also obtain the feedback information of described user, such as: described user is receiving
Browse after the information of described propelling movement and have accessed the clothes of described businessman XXX brand pastoralism or have purchased
The clothes of described businessman XXX brand pastoralism then shows that it is successful for this time pushing；If described user
The clothing accessing described businessman XXX brand pastoralism is not browsed after the information receiving described propelling movement
Take or do not buy the clothes of described businessman XXX brand pastoralism, even described pushed information is classified as
Junk information or delete described information and then show that it is failed for this time pushing, described server is according to user
Feedback arrangement matching strategy is carried out adaptive adjustment, certainly, when matching strategy is adjusted also
Can be adjusted according to the information of most of user feedbacks.
By the feature that will send information obtained and user characteristics mark are carried out in the application
Join, just described information is sent on corresponding user terminal if the match is successful, it is achieved thereby that according to
The preference demand of user, intelligent pushes different information to different users so that user obtains oneself
Content interested, thus no longer resist and receive marketing message, reach user and the purpose of businessman's doulbe-sides' victory.
Conceiving based on the application as said method, the application also proposed a kind of server apparatus, as
Described in Fig. 2, this equipment includes:
Acquisition module 21, for obtaining the feature of the information that will send；
Matching module 22, for according to matching strategy set in advance to the signature identification of user and described letter
The feature of breath is mated；
Sending module 23, for being sent to corresponding user terminal according to matching result by described information.
Described information is that described server generates according to the business scenario of self；
Described feature includes: the characteristic information under described server own service scene.
The signature identification of described user is the personal information according to user, the behavioural information of user and user
Preference information generates.
Described equipment also includes:
Determine module, described for the described user information when described server is registered is defined as
The personal information of user；
Described determining module, during for user described in the scheduled time accesses described server, institute is browsed
Information be defined as the behavioural information of described user；
Described determine module, pay close attention to when being additionally operable to access user described in the scheduled time described server time
Number exceedes certain or the information of certain class content of threshold value, or buys number of times and exceed certain or certain class business of threshold value
The information of product is defined as the preference information of described user.
Described equipment also includes:
Adjusting module, is sent to corresponding user according to matching result by described information at described sending module
After terminal, for matching strategy being entered by the feedback information of described matching result according to described user terminal
Row sum-equal matrix, so that described server is that described subscriber equipment mates phase according to the described matching strategy after adjusting
The information adapted to.
By the feature that will send information obtained and user characteristics mark are carried out in the application
Join, just described information is sent on corresponding user terminal if the match is successful, it is achieved thereby that according to
The preference demand of user, intelligent pushes different information to different users so that user obtains oneself
Content interested, thus improve experience and the impression of user, meanwhile, improve the hit rate of information.
Through the above description of the embodiments, those skilled in the art is it can be understood that arrive this Shen
Please add the mode of required general hardware platform by software to realize, naturally it is also possible to by hardware,
But the former is more preferably embodiment in the case of a lot.Based on such understanding, the technical scheme of the application
The part contributed prior art the most in other words can embody with the form of software product,
This computer software product is stored in a storage medium, including some instructions with so that a station terminal
It is each that equipment (can be mobile phone, personal computer, server, or the network equipment etc.) performs the application
Method described in individual embodiment.
The above is only the preferred implementation of the application, it is noted that general for the art
For logical technical staff, on the premise of without departing from the application principle, it is also possible to make some improvement and profit
Decorations, these improvements and modifications also should regard the protection domain of the application.
It will be appreciated by those skilled in the art that the module in the device in embodiment can describe according to embodiment
Carry out being distributed in the device of embodiment, it is also possible to carry out respective change and be disposed other than the one of the present embodiment
In individual or multiple device.The module of above-described embodiment can be integrated in one, it is also possible to separates and disposes；Can
To merge into a module, it is also possible to be further split into multiple submodule.Above-mentioned the embodiment of the present application sequence
Number just to describe, do not represent the quality of embodiment.
The several specific embodiments being only the application disclosed above, but, the application is not limited to this,
The changes that any person skilled in the art can think of all should fall into the protection domain of the application.
Claims (10)
1. the sending method of an information, it is characterised in that said method comprising the steps of:
Server obtains the feature of the information that will send；
Described server is according to the spy of the matching strategy set in advance signature identification to user with described information
Levy content to mate；
Described information is sent to corresponding user terminal according to matching result by described server.
2. method as claimed in claim 1, it is characterised in that described information is that described server is according to certainly
The business scenario of body generates；
Described feature includes: the characteristic information under described server own service scene.
3. as claimed in claim 1 method, it is characterised in that the signature identification of described user be according to
The preference information of the personal information at family, the behavioural information of user and user generates.
4. as claimed in claim 3 method, it is characterised in that described server by described user described
Information when server is registered is defined as the personal information of described user；
It is true that user described in the scheduled time is accessed information browsed during described server by described server
It is set to the behavioural information of described user；
Pay close attention to number of times when user described in the scheduled time is accessed described server by described server and exceed threshold value
Certain or the information of certain class content, or the information buying certain or certain class commodity that number of times exceedes threshold value is true
It is set to the preference information of described user.
5. method as claimed in claim 1, it is characterised in that will according to matching result at described server
After described information is sent to corresponding user terminal, described method also includes:
The feedback information of described matching result is come matching strategy by described server according to described user terminal
It is adjusted, so that described server is described subscriber equipment coupling according to the described matching strategy after adjusting
The information adapted.
6. a server apparatus, it is characterised in that described equipment includes:
Acquisition module, for obtaining the feature of the information that will send；
Matching module, for according to matching strategy set in advance to the signature identification of user and described information
Feature mate；
Sending module, for being sent to corresponding user terminal according to matching result by described information.
7. equipment as claimed in claim 6, it is characterised in that described information is that described server is according to certainly
The business scenario of body generates；
Described feature includes: the characteristic information under described server own service scene.
8. as claimed in claim 6 equipment, it is characterised in that the signature identification of described user be according to
The preference information of the personal information at family, the behavioural information of user and user generates.
9. equipment as claimed in claim 8, it is characterised in that described equipment also includes:
Determine module, described for the described user information when described server is registered is defined as
The personal information of user；
Described determining module, during for user described in the scheduled time accesses described server, institute is browsed
Information be defined as the behavioural information of described user；
Described determine module, pay close attention to when being additionally operable to access user described in the scheduled time described server time
Number exceedes certain or the information of certain class content of threshold value, or buys number of times and exceed certain or certain class business of threshold value
The information of product is defined as the preference information of described user.
10. equipment as claimed in claim 6, it is characterised in that described equipment also includes:
Adjusting module, is sent to corresponding user according to matching result by described information at described sending module
After terminal, for matching strategy being entered by the feedback information of described matching result according to described user terminal
Row sum-equal matrix, so that described server is that described subscriber equipment mates phase according to the described matching strategy after adjusting
The information adapted to.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510295710.6A CN106294465B (en) | 2015-06-02 | 2015-06-02 | A kind of sending method and equipment of information |
| PCT/CN2016/083237 WO2016192551A1 (en) | 2015-06-02 | 2016-05-25 | Information sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510295710.6A CN106294465B (en) | 2015-06-02 | 2015-06-02 | A kind of sending method and equipment of information |
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| Publication Number | Publication Date |
|---|---|
| CN106294465A true CN106294465A (en) | 2017-01-04 |
| CN106294465B CN106294465B (en) | 2019-07-26 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510295710.6A Active CN106294465B (en) | 2015-06-02 | 2015-06-02 | A kind of sending method and equipment of information |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106294465B (en) |
| WO (1) | WO2016192551A1 (en) |
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| CN107818492A (en) * | 2017-10-10 | 2018-03-20 | 平安科技（深圳）有限公司 | Products Show device, method and computer-readable recording medium |
| WO2019041522A1 (en) * | 2017-08-31 | 2019-03-07 | 平安科技（深圳）有限公司 | Electronic device, insurance recommendation method, and computer-readable storage medium |
| WO2019061994A1 (en) * | 2017-09-30 | 2019-04-04 | 平安科技（深圳）有限公司 | Electronic device, insurance product recommendation method and system, and computer readable storage medium |
| CN109996193A (en) * | 2017-12-29 | 2019-07-09 | 中国移动通信集团北京有限公司 | Note transmission method, device, system and equipment based on intelligence letter platform |
| CN110532467A (en) * | 2019-08-22 | 2019-12-03 | 上海易点时空网络有限公司 | Activity recommendation method and device, equipment, storage medium based on push model |
| CN112184332A (en) * | 2020-10-23 | 2021-01-05 | 浙江口碑网络技术有限公司 | Method, device and equipment for pushing activity information |
| CN112861004A (en) * | 2021-02-20 | 2021-05-28 | 中国联合网络通信集团有限公司 | Rich media determination method and device |
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| CN111784378A (en) * | 2019-11-07 | 2020-10-16 | 北京京东尚科信息技术有限公司 | Method and device for pushing permission certificate |
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