CN112464115A

CN112464115A - Information display method and device and computer storage medium

Info

Publication number: CN112464115A
Application number: CN202011341973.3A
Authority: CN
Inventors: 周鑫恺; 赵子涵; 王辰; 吕诚; 王丹; 刘鑫
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2020-11-24
Filing date: 2020-11-24
Publication date: 2021-03-09
Also published as: WO2022111249A1

Abstract

The present disclosure provides a method, an apparatus, and a computer storage medium for information presentation, wherein the method comprises: acquiring a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules; displaying an encyclopedia knowledge module; each encyclopedic knowledge module comprises one-level content in the multi-level content corresponding to the encyclopedic knowledge module; responding to the trigger operation aiming at the target encyclopedia knowledge module, and displaying secondary contents in the multi-level contents corresponding to the target encyclopedia knowledge module; the information quantity of the target entity borne by the secondary content of the encyclopedic knowledge module is more than that of the target entity borne by the primary content. The multi-level content of the encyclopedic knowledge content of the target entity can be gradually displayed to the user, and the user can conveniently browse the encyclopedic knowledge content of the target entity.

Description

Information display method and device and computer storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for displaying information, and a computer storage medium.

Background

With the continuous development of internet technology, searching information through a terminal application or a website becomes a main source for people to obtain information, and a user can search encyclopedia knowledge content corresponding to an entity which the user wants to know on the terminal application or the website.

However, the general encyclopedia knowledge content comprises a plurality of pieces of texts and pictures associated with the entity, the information content is large, the occupied space is long, and the browsing difficulty of the user is caused.

Disclosure of Invention

The embodiment of the disclosure at least provides an information display method, an information display device and a computer storage medium.

In a first aspect, an embodiment of the present disclosure provides an information displaying method, including:

acquiring a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules; wherein, the content types corresponding to different encyclopedia knowledge modules are different;

displaying the encyclopedia knowledge module; each encyclopedic knowledge module comprises one-level content of the multi-level content corresponding to the encyclopedic knowledge module;

responding to a trigger operation aiming at a target encyclopedia knowledge module, and displaying secondary contents in the multi-level contents corresponding to the target encyclopedia knowledge module; wherein the target encyclopedia knowledge module is any one of the encyclopedia knowledge modules;

and the information quantity of the target entity borne by the secondary content of the encyclopedic knowledge module is more than that of the target entity borne by the primary content.

In a possible implementation manner, the primary content and/or the secondary content includes at least one piece of structured data, and the structured data is extracted and generated according to a content type corresponding to the encyclopedia knowledge module to which the primary content and/or the secondary content belongs.

In one possible implementation, the encyclopedic knowledge module is presented, comprising:

aiming at an encyclopedic knowledge module with a time strong correlation type content type, displaying primary contents corresponding to the encyclopedic knowledge module according to a time sequence;

aiming at an encyclopedic knowledge module with a content type of pictures and/or videos, responding to a sliding operation in a preset direction aiming at the encyclopedic knowledge module, and performing switching display on each picture and/or video in primary content corresponding to the encyclopedic knowledge module in the preset direction;

and respectively showing at least one picture and at least part of text content of the encyclopedic knowledge module aiming at the encyclopedic knowledge module with the content type of the image-text class.

In a possible implementation manner, the presenting, in response to the triggering operation for the target encyclopedia knowledge module, secondary content in the multi-level content corresponding to the target encyclopedia knowledge module includes:

and responding to the trigger operation aiming at the target encyclopedia knowledge module, and carrying out full-page display on secondary content in the multi-level content corresponding to the target encyclopedia knowledge module.

In a possible implementation manner, the performing full-page presentation on the secondary content in the multi-level content corresponding to the target encyclopedia knowledge module includes:

determining at least two content dimensions corresponding to the target encyclopedia knowledge module;

and displaying the content dimension identification of at least two content dimensions and the secondary content under any content dimension in the full page.

In one possible implementation, the method for presenting the secondary content in any of the content dimensions in the full page further comprises:

displaying a plurality of pieces of structured data included in the secondary content in any content dimension;

responding to a trigger operation aiming at the target content dimension identification, and displaying a plurality of pieces of structured data included in the secondary content under the target content dimension; wherein the target content dimension is the dimension indicated by the target content dimension identification.

In one possible implementation, in response to a trigger operation for the target encyclopedia knowledge module, performing full-page presentation on secondary content in the multi-level content corresponding to the target encyclopedia knowledge module includes:

and responding to the trigger operation aiming at the target encyclopedia knowledge module, updating the content arrangement mode corresponding to the target encyclopedia knowledge module, and displaying the secondary content arranged according to the updated content arrangement mode on the whole page.

In one possible embodiment, the method further comprises:

displaying a navigation bar while displaying the encyclopedic knowledge module on an interface; and displaying key information for identifying each encyclopedic knowledge module in the navigation bar.

In one possible embodiment, the displaying the encyclopedic knowledge module on the interface and the displaying the navigation bar comprise:

and responding to the sliding operation, and displaying the navigation bar in a preset area at the top of the interface after detecting that the preset encyclopedic knowledge module is slid to the target display area.

In one possible implementation, the displaying the encyclopedic knowledge module on the interface and the displaying the navigation bar comprise:

responding to the sliding operation aiming at the primary content, and switching to display different encyclopedic knowledge modules;

and setting key information corresponding to the current encyclopedic knowledge module in the navigation bar into a preset highlighting form according to the current encyclopedic knowledge module displayed on a page.

In one possible embodiment, the method further comprises:

displaying the push card of the target entity in an information stream;

and responding to a trigger operation of pushing the card aiming at the target entity, and displaying a plurality of encyclopedic knowledge modules of the target entity.

In one possible implementation, the push card includes at least one encyclopedia knowledge module of the target entity; the method further comprises the following steps:

responding to a trigger operation aiming at the push card, and displaying the secondary content of a target encyclopedia knowledge module; or, the target encyclopedia knowledge module is displayed in a target display area on a page.

In a second aspect, an embodiment of the present disclosure further provides an information displaying method, including:

acquiring information content aiming at a target entity;

determining content types respectively associated with a plurality of encyclopedia knowledge modules matched with the entity types according to the entity types of the target entities;

and generating multi-level content corresponding to each encyclopedia knowledge module based on a plurality of content types and the information content.

In one possible implementation, generating the multi-level content corresponding to each encyclopedia knowledge module based on a plurality of content types and the information content includes:

determining target information contents corresponding to each content type in the information contents respectively;

and determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information display form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module.

In a possible implementation manner, determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information presentation form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module includes:

acquiring preset structured data templates corresponding to the encyclopedic knowledge modules respectively; the structured data template is used for indicating various structured parameters corresponding to the structured data;

extracting data under the various structural parameters from the target information content based on the structural data template to obtain at least one piece of structural data;

and determining at least one piece of structured data in the multilevel content corresponding to each encyclopedic knowledge module based on the information display form and the at least one piece of structured data corresponding to each encyclopedic knowledge module.

In a possible implementation manner, after generating the multi-level content corresponding to each encyclopedic knowledge module based on a plurality of content types and the information content, the method further includes:

determining that a target encyclopedia knowledge module meeting a pushing condition exists in a plurality of encyclopedia knowledge modules of the target entity;

and generating a push card of the target entity based on the multi-level content corresponding to the target encyclopedia knowledge module.

In a third aspect, an embodiment of the present disclosure further provides an information displaying apparatus, including:

the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules; wherein, the content types corresponding to different encyclopedia knowledge modules are different;

the display module is used for displaying the encyclopedic knowledge module; each encyclopedic knowledge module comprises one-level content in the multi-level content corresponding to the encyclopedic knowledge module;

the response module is used for responding to the trigger operation aiming at the target encyclopedia knowledge module and displaying the secondary content in the multi-level content corresponding to the target encyclopedia knowledge module; wherein the target encyclopedia knowledge module is any one of the encyclopedia knowledge modules;

In a possible implementation manner, the display module is specifically configured to display, for an encyclopedia knowledge module whose content type is a time strong correlation type, primary content corresponding to the encyclopedia knowledge module according to a time sequence; aiming at an encyclopedic knowledge module with a content type of pictures and/or videos, responding to a sliding operation in a preset direction aiming at the encyclopedic knowledge module, and performing switching display on each picture and/or video in primary content corresponding to the encyclopedic knowledge module in the preset direction; and respectively showing at least one picture and at least part of text content of the encyclopedic knowledge module aiming at the encyclopedic knowledge module with the content type of the image-text class.

In a possible implementation manner, the response module is specifically configured to perform full-page display on secondary content in the multi-level content corresponding to the target encyclopedia knowledge module in response to a trigger operation for the target encyclopedia knowledge module.

In a possible implementation, the response module is specifically configured to determine that the target encyclopedia knowledge module corresponds to at least two content dimensions; and displaying the content dimension identification of at least two content dimensions and the secondary content under any content dimension in the full page.

In a possible implementation manner, the response module is specifically configured to present a plurality of pieces of structured data included in the secondary content in any content dimension; responding to a trigger operation aiming at the target content dimension identification, and displaying a plurality of pieces of structured data included in the secondary content under the target content dimension; wherein the target content dimension is the dimension indicated by the target content dimension identification.

In a possible implementation manner, the response module is specifically configured to update the content arrangement manner corresponding to the target encyclopedia knowledge module in response to a trigger operation for the target encyclopedia knowledge module, and display the secondary content arranged according to the updated content arrangement manner on a full page.

In a possible implementation manner, the display module is further used for displaying a navigation bar while displaying the encyclopedic knowledge module on an interface; and displaying key information for identifying each encyclopedic knowledge module in the navigation bar.

In a possible implementation manner, the display module is specifically configured to, in response to the sliding operation, display the navigation bar in a preset area at the top of the interface after detecting that the preset encyclopedia knowledge module is slid to the target display area.

In a possible implementation manner, the presentation module is specifically configured to switch to present different encyclopedic knowledge modules in response to a sliding operation for the primary content; and setting key information corresponding to the current encyclopedic knowledge module in the navigation bar into a preset highlighting form according to the current encyclopedic knowledge module displayed on a page.

In a possible implementation manner, the display module is further configured to display a push card of the target entity in an information stream; and responding to a trigger operation of pushing the card aiming at the target entity, and displaying a plurality of encyclopedic knowledge modules of the target entity.

In one possible implementation, the push card includes at least one encyclopedia knowledge module of the target entity; the display module is specifically used for responding to the trigger operation aiming at the push card and displaying the secondary content of the target encyclopedia knowledge module; or, the target encyclopedia knowledge module is displayed in a target display area on a page.

In a fourth aspect, an embodiment of the present disclosure further provides an information displaying apparatus, including:

the second acquisition module is used for acquiring the information content aiming at the target entity;

the determining module is used for determining content types respectively associated with the encyclopedia knowledge modules matched with the entity types according to the entity types of the target entities;

and the generating module is used for generating the multilevel content corresponding to each encyclopedic knowledge module based on a plurality of content types and the information content.

In a possible implementation manner, the generating module is specifically configured to determine target information contents corresponding to respective content types in the information contents; and determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information display form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module.

In a possible implementation manner, the generating module is specifically configured to obtain preset structured data templates corresponding to the encyclopedic knowledge modules respectively; the structured data template is used for indicating various structured parameters corresponding to the structured data; extracting data under the various structural parameters from the target information content based on the structural data template to obtain at least one piece of structural data; and determining at least one piece of structured data in the multilevel content corresponding to each encyclopedic knowledge module based on the information display form and the at least one piece of structured data corresponding to each encyclopedic knowledge module.

In a possible implementation manner, the generating module is further configured to determine that a target encyclopedia knowledge module meeting a push condition exists in the plurality of encyclopedia knowledge modules of the target entity; and generating a push card of the target entity based on the multi-level content corresponding to the target encyclopedia knowledge module.

In a fifth aspect, this disclosure also provides a computer device, a processor, a memory, and a computer program product, where the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions are executed by the processor to perform the steps in the first aspect, or any one of the possible implementations of the first aspect, or to perform the steps in the second aspect, or any one of the possible implementations of the second aspect.

In a sixth aspect, this disclosure also provides a computer-readable storage medium having stored thereon a computer program which, when executed, performs the steps of the first aspect described above, or any one of the possible implementations of the first aspect, or performs the steps of the second aspect described above, or any one of the possible implementations of the second aspect.

According to the information display method, the information display device and the computer storage medium, multiple encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules can be obtained, the primary contents of the encyclopedia knowledge modules are displayed to a user, and after the user triggers a target encyclopedia knowledge module of the encyclopedia knowledge modules, secondary contents corresponding to the target encyclopedia knowledge module are displayed to the user; therefore, the multi-level content of the encyclopedic knowledge content of the target entity can be gradually displayed to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; when a user needs to search for some encyclopedic knowledge corresponding to a target entity, the user can quickly locate an encyclopedic knowledge module meeting the search requirement in primary content with less information content, and can acquire secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the information search efficiency is improved.

For the description of the effects of the above information presentation apparatus, computer device, and computer-readable storage medium, reference is made to the description of the above information presentation method, which is not repeated herein.

In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.

FIG. 1 is a flow chart illustrating a method of information presentation provided by an embodiment of the present disclosure;

fig. 2 is a schematic diagram illustrating a specific display page of primary content corresponding to a winning record module and a specific display page of primary content corresponding to a social life module in a method for displaying information provided by an embodiment of the disclosure in a time sequence;

fig. 3 is a schematic diagram illustrating a specific display page of primary content corresponding to each of multiple encyclopedia knowledge modules of a target entity in the method for displaying information according to the embodiment of the present disclosure;

fig. 4 is a schematic diagram illustrating a specific display page of secondary content corresponding to a basic information dimension under a person profile module in the information display method provided by the embodiment of the disclosure;

fig. 5 is a schematic diagram illustrating a specific display page of secondary content corresponding to a profile dimension under a person profile module in the information display method provided by the embodiment of the disclosure;

FIG. 6 is a schematic diagram illustrating a specific display page of a navigation bar in the method for displaying information provided by the embodiment of the present disclosure;

FIG. 7 is a schematic diagram illustrating a specific display page of another navigation bar in the method for displaying information provided by the embodiment of the present disclosure;

fig. 8 is a schematic diagram illustrating a specific display page of a vocabulary entry directory in the information display method provided by the embodiment of the disclosure;

fig. 9 is a schematic diagram illustrating a specific display page of a push card of a target entity in the method for displaying information provided by the embodiment of the present disclosure;

FIG. 10 is a diagram illustrating a specific display page of the secondary content of the target encyclopedia knowledge module in the method for information display provided by the embodiment of the disclosure;

FIG. 11 is a diagram illustrating a specific display page of the primary content of a target encyclopedia knowledge module in the method for information display provided by the embodiment of the disclosure;

FIG. 12 illustrates a flow chart of another method of information presentation provided by an embodiment of the present disclosure;

FIG. 13 is a schematic diagram of an information presentation apparatus provided by an embodiment of the present disclosure;

FIG. 14 is a schematic diagram of another information presentation apparatus provided by an embodiment of the present disclosure;

fig. 15 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of embodiments of the present disclosure, as generally described and illustrated herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.

General encyclopedia knowledge content comprises a plurality of sections of texts and pictures associated with entities, and the users have difficulty in browsing due to large information amount and long occupied space; and if a user wants to search the information needed by the user in the multiple sections of texts associated with the entity, the user needs to search the information matched with the user's needs in the large section of texts sentence by sentence, so that the time for searching the information is longer, and the information searching efficiency is lower.

Based on the above research, the embodiments of the present disclosure provide an information display method, an information display apparatus, and a computer storage medium, which may determine content types respectively associated with multiple encyclopedia knowledge modules matched with an entity type according to the entity type of a target entity, and generate multi-level content corresponding to each encyclopedia knowledge module of the target entity based on the acquired information content and the multiple content types of the target entity; correspondingly, the terminal equipment can gradually display the multi-level content of the encyclopedic knowledge content of the target entity to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; when a user needs to search for some encyclopedic knowledge corresponding to a target entity, the user can quickly locate an encyclopedic knowledge module meeting the search requirement in primary content with less information content, and can acquire secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the information search efficiency is improved.

The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solutions proposed by the present disclosure to the above-mentioned problems should be the contribution of the inventor in the process of the present disclosure.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

To facilitate understanding of the present embodiment, first, a detailed description is given to an information displaying method disclosed in an embodiment of the present disclosure, where an execution subject of the information displaying method provided in the embodiment of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the method of information presentation may be implemented by a processor calling computer readable instructions stored in a memory.

Example one

The following describes the method for displaying information provided by the embodiment of the present disclosure by taking the execution subject as the terminal device.

Referring to fig. 1, which is a flowchart of an information displaying method provided in the embodiment of the present disclosure, the method includes steps S101 to S103, where:

s101, acquiring a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules.

The target entities can comprise various types such as people, animals, plants and the like; different encyclopedia knowledge modules correspond to different content types, for example, a plurality of encyclopedia knowledge modules corresponding to target entities (such as a star) of a character class can comprise modules corresponding to several content types of character profiles, related characters, character experiences, personal lives, personal works, winning records and the like; the encyclopedia knowledge modules corresponding to the target entities of the animal species may include modules corresponding to several content types, such as animal profiles, appearance characteristics, habitat environments, life habits, distribution range, breeding patterns, protection levels, morphological characteristics, growing environments, and the like.

In the embodiment of the disclosure, in order to facilitate a user to browse the encyclopedic knowledge content of the target entity, the encyclopedic knowledge content of the target entity is displayed to the user in a form of multi-level content corresponding to each of the encyclopedic knowledge modules, and the multi-level content including the primary content and the secondary content is taken as an example in the embodiment of the disclosure to be described in detail.

Here, the primary content corresponding to each encyclopedic knowledge module may include summary introduction information corresponding to each encyclopedic knowledge module; the secondary content corresponding to each encyclopedic knowledge module may include detailed introduction information corresponding to the corresponding encyclopedic knowledge module, that is, the amount of target entity information carried by the secondary content of the encyclopedic knowledge module is greater than the amount of target entity information carried by the primary content of the encyclopedic knowledge module. Wherein, the primary content may include at least one piece of structured data, that is, the summary introduction information corresponding to the encyclopedic knowledge module may be represented by the at least one piece of structured data; the secondary page may also include at least one piece of structured data, that is, the detailed introduction information corresponding to the encyclopedic knowledge module may be represented by the at least one piece of structured data.

Here, the structured data may be extracted and generated according to the content type corresponding to the encyclopedia knowledge module to which the primary content and/or the secondary content belongs; the content type corresponding to each encyclopedic knowledge module can be preset, and the content types corresponding to different encyclopedic knowledge modules are different.

In specific implementation, a user may obtain encyclopedic knowledge content of a target entity through searching, which is specifically described as follows: the method comprises the steps that a user can input search content on a search interface, after the user clicks a search button, terminal equipment can generate a search request according to the search content input by the user and sends the search request to a server, the server receives the search request of the user and returns a plurality of encyclopedia knowledge modules matched with a target entity contained in the search request and multi-level content corresponding to the encyclopedia knowledge modules to the terminal equipment, and the terminal equipment obtains the encyclopedia knowledge modules matched with the target entity, primary content corresponding to the encyclopedia knowledge modules and secondary content corresponding to the encyclopedia knowledge modules.

In an optional implementation manner, the user may further obtain encyclopedic knowledge content corresponding to the target entity by triggering a push card of the target entity shown in the information stream, which is specifically described as follows: the method comprises the steps that a user triggers a push card of a target entity displayed in an information stream, and after terminal equipment receives a trigger operation aiming at the push card of the target entity, a plurality of encyclopedia knowledge modules of the target entity and multi-level contents corresponding to the encyclopedia knowledge modules are obtained.

The method comprises the steps that a push card of a target entity can analyze a plurality of encyclopedia knowledge modules of the target entity and multilevel contents corresponding to the encyclopedia knowledge modules according to a Front End Engineering Design (FEED) technology to obtain an aggregation card capable of being presented on a page in an information flow presentation mode; here, the push card may include pictures, texts, etc.; the information stream is a FEED stream, i.e. the multimedia content is rendered on the page in a streamed presentation.

In a specific implementation, after acquiring the multiple encyclopedia knowledge modules of the target entity and the multi-level content corresponding to each encyclopedia knowledge module according to step S101, the terminal device may first display the primary content corresponding to each encyclopedia knowledge module of the target entity, which may be specifically described as shown in step S102 below.

S102, displaying the encyclopedia knowledge module; each encyclopedic knowledge module comprises one-level content in the multi-level content corresponding to the encyclopedic knowledge module.

Here, the primary content includes at least one piece of structured data, and the number of pieces of structured data included in the primary content corresponding to each displayed encyclopedic knowledge module may be determined according to the number of encyclopedic knowledge modules corresponding to the target entity, the number of pieces of structured data corresponding to each encyclopedic knowledge module, and the size of the display screen of the terminal device, where the number of pieces of structured data is smaller than the total number of pieces of structured data corresponding to the encyclopedic knowledge modules, a preset identifier (such as an ellipsis) may be used to replace other structured data, that is, other structured data is hidden, and prompt information (such as "view all") prompting to view more information may be displayed near the identifier.

In specific implementation, for an encyclopedic knowledge module with a content type of strong time correlation, the primary content corresponding to the encyclopedic knowledge module can be displayed according to a time sequence.

Specifically, when the content type corresponding to the encyclopedia knowledge module of the target entity is highly correlated with time, at least one piece of structured data corresponding to the encyclopedia knowledge module can be displayed according to the time sequence from first to last or from last to first.

For example, if the content corresponding to the "winning record" encyclopedia knowledge module of the target entity is highly correlated with time, three pieces of structured data included in the primary content corresponding to the "winning record" module may be displayed in the order from the last to the first according to time, a specific display page may be as shown in fig. 2, taking a terminal device as an example, where, since the total number of the structured data corresponding to the "winning record" module is five, the specific display page uses an "ellipsis" instead of other structured data not included in the primary content, and displays a prompt message "view all" prompting to view more information near the "ellipsis".

In a specific implementation, when the content type corresponding to the encyclopedic knowledge module of the target entity is a picture type and/or a video type, and the primary content corresponding to the encyclopedic knowledge module includes multiple pictures and/or multiple videos, the user may switch the multiple pictures and/or multiple videos included in the primary content corresponding to the encyclopedic knowledge module in a manner of lateral sliding or longitudinal sliding, which is specifically described as follows: and responding to the sliding operation in the preset direction aiming at the encyclopedic knowledge module with the content type of pictures and/or videos, and performing switching display on each picture and/or video in the primary content corresponding to the encyclopedic knowledge module in the preset direction.

Wherein the preset direction may include a lateral direction and a longitudinal direction.

Specifically, if the content type corresponding to the encyclopedic knowledge module of the target entity is a picture type and/or a video type, and the primary content corresponding to the encyclopedic knowledge module includes a plurality of pictures and/or a plurality of videos, when the user slides the encyclopedic knowledge module horizontally or vertically, the terminal device may switch and display each picture and/or video included in the primary content corresponding to the encyclopedic knowledge module to the user horizontally or vertically.

For example, if the content type corresponding to the "personal experience" module of the target entity is a video type, and the primary content corresponding to the "personal experience" module includes three videos: when the primary content corresponding to the module transversely slides by a user contains three videos, the three videos can be displayed to the user in a switching mode.

In a specific implementation, at least one picture and at least part of text content of the encyclopedic knowledge module are respectively displayed for the encyclopedic knowledge module with the content type of the graphic and text.

Illustratively, if the content type corresponding to the "social life" module of the target entity is a text type and the primary content corresponding to the module includes a picture, the picture can be displayed when a part of text content corresponding to the "social life" is displayed, a specific display page can be shown in fig. 2, taking a terminal device as a mobile phone as an example, the specific display page adopts an "ellipsis" to replace other text content not included in the primary content in the "social life" module, and a prompt message "view all" prompting to view more information is displayed near the "ellipsis".

In a specific implementation, after the user triggers the push card of the target entity displayed in the information stream, or after the user searches the encyclopedic knowledge content of the target entity in the search interface, the terminal device may obtain, based on step S101, a plurality of encyclopedic knowledge modules corresponding to the target entity and multi-level content corresponding to each encyclopedic knowledge module, and display the plurality of encyclopedic knowledge modules of the target entity and first-level content corresponding to each encyclopedic knowledge module.

For example, after a user clicks a search button for "guo certain" input in a search interface, or after the user clicks a push card containing "guo certain" in an information stream, a plurality of encyclopedic knowledge modules such as basic information, a person profile, related persons, a person experience, personal life, personal works, a prize obtaining record, and the like of "guo certain" and multi-level content corresponding to the encyclopedic knowledge modules may be obtained, and at least one piece of structured data contained in one-level content corresponding to the encyclopedic knowledge modules and the encyclopedic knowledge modules is displayed to the user, where a specific display page may be as shown in fig. 3, taking a terminal device as a mobile phone as an example, and the specific display page may include: the method comprises the following steps of obtaining a figure thumbnail, primary content corresponding to a figure introduction module (wherein the primary content corresponding to the figure introduction module comprises structured data such as names, occupation, age, height, constellation, genus, blood type and native place of 'guo' and partial text content corresponding to the figure introduction), primary content corresponding to a related figure module (wherein the structured data of related figure thumbnails corresponding to four figures related to 'guo' and related figure names and the relationship between the related figures and the 'guo' are included in the primary content corresponding to the related figure module; wherein a user can obtain the thumbnails and the names of the related figures 4 which are not shown on a current display page and the structured data of the relationship between the related figures 4 and the 'guo' in a horizontal sliding mode), and primary content corresponding to a figure experience module (wherein, the primary content corresponding to the character experience module comprises two sub-modules of early-year experience and performance experience and comprises structured data of time, events and the like corresponding to each sub-module), and primary content corresponding to personal life (here, the primary content corresponding to the personal life comprises two sub-modules of emotion and family and comprises structured data of time, events and the like corresponding to each sub-module).

In a specific implementation, after the primary content corresponding to each encyclopedic knowledge module of the target entity is displayed in step S102, if a user needs to obtain detailed introduction content corresponding to a certain encyclopedic knowledge module, the secondary content corresponding to the encyclopedic knowledge module may be obtained in step S103, and the specific description is as shown in step S103 below.

S103, responding to a trigger operation aiming at a target encyclopedia knowledge module, and displaying secondary contents in the multi-level contents corresponding to the target encyclopedia knowledge module; and the information quantity of the target entity borne by the secondary content of the encyclopedic knowledge module is more than that of the target entity borne by the primary content.

Wherein the target encyclopedia knowledge module can be any one of a plurality of encyclopedia knowledge modules of the target entity; the trigger operation can comprise click operations such as clicking, long pressing and the like; the secondary content corresponding to the target encyclopedia knowledge module can comprise detailed introduction information corresponding to the target encyclopedia knowledge module represented by a plurality of pieces of structured data.

In specific implementation, after a user triggers a target encyclopedia knowledge module of a target entity, the terminal device responds to the triggering operation of the user and displays a full page of a secondary page in multi-level content corresponding to the target encyclopedia knowledge module.

Here, at least two content dimensions corresponding to the target encyclopedia knowledge module may be determined according to the multi-level content corresponding to the target encyclopedia knowledge module, and the full-page display may be performed on the secondary content corresponding to the target encyclopedia knowledge module by displaying the content dimension identifiers of the at least two content dimensions in the full page and the manner of the secondary content in any content dimension.

Specifically, a plurality of pieces of structured data included in secondary content in any content dimension can be displayed in a full page; and when the user triggers a target content dimension identifier in the content dimension identifiers displayed in the whole page, displaying a plurality of pieces of structured data included in the secondary content under the target content dimension indicated by the target content dimension identifier in the whole page.

And the target content dimension is the dimension indicated by the target content dimension identification.

Illustratively, if the target entity is "guo somebody", the second-level content corresponding to the "person profile" module may be displayed in a column-divided display manner, and according to the multi-level content corresponding to the "person profile" module of "guo somebody", it is determined that two content dimensions corresponding to the "person profile" module are respectively: profile and basic information; after the user clicks the 'person profile' module, the content dimension identifications 'profile' and 'basic information' corresponding to the two content dimensions are displayed in the whole page; and presenting pieces of structured data contained under the basic information dimension in the full page may include: chinese name, foreign name, alias, nationality, occupation, work representation, honor acquisition, main achievement and gender, and the content dimension identifier 'basic information' of the basic information dimension is highlighted in a black mark form, and a specific display page can be shown in fig. 4, taking terminal equipment as a mobile phone as an example; when a user triggers a content dimension corresponding to the profile module to identify a 'profile', a plurality of pieces of structured data contained in the profile dimension are: the name, the gender, the birth time, the birth place, the occupation, a plurality of events arranged according to the time sequence and the representative works are displayed to the user, and the content dimension identification 'brief introduction' of the brief introduction dimension is highlighted in a black mark form, and a specific display page can be shown in fig. 5, taking the terminal device as a mobile phone as an example.

In specific implementation, the terminal device may respond to a triggering operation of a user on any encyclopedia knowledge module of the target entity, update a content arrangement mode corresponding to the encyclopedia knowledge module, and display secondary page content arranged according to the updated content arrangement mode on a full page.

Illustratively, when the user triggers the "person profile" module shown in fig. 3, the terminal device responds to the triggering operation, updates the arrangement of the basic information in the "person profile" module to the content arrangement shown in fig. 4, and arranges a plurality of pieces of structured data under the basic information in the "person profile" module in the updated content arrangement in the whole page, and the specific display page may be as shown in fig. 4.

In the embodiment of the disclosure, after a user searches for a target entity or triggers a push card of the target entity displayed in an information stream, multi-level contents including a plurality of encyclopedia knowledge modules and corresponding to the encyclopedia knowledge modules can be acquired, primary contents of the encyclopedia knowledge modules are displayed to the user, and after the user triggers a target encyclopedia knowledge module of the encyclopedia knowledge modules, secondary contents corresponding to the target encyclopedia knowledge module are displayed to the user; therefore, the multi-level content of the encyclopedic knowledge content of the target entity can be gradually displayed to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; the user can quickly locate the encyclopedic knowledge module meeting the searching requirement in the primary content with less information content, and can acquire the secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the efficiency of searching the information is improved.

In one possible implementation, the navigation bar may be presented while the encyclopedia knowledge module is presented on the interface.

Wherein, the navigation bar can display the key information for marking all encyclopedic knowledge modules; here, the key information is identification information of the encyclopedic knowledge module, and may include a name of the encyclopedic knowledge module.

Specifically, the terminal device may respond to a sliding operation performed by the user on the plurality of encyclopedia knowledge modules of the target entity, detect whether the preset encyclopedia knowledge module is slid to the target display area, and display the navigation bar in the preset area at the top of the interface if it is detected that the preset encyclopedia knowledge module is slid to the target display area.

For example, the preset encyclopedia knowledge module may be a "related person" module, when a user slides a plurality of encyclopedia knowledge modules of a target entity, if the terminal device detects that the "related person" module is slid to a target display area, a navigation bar is displayed in the preset display area at the top of the interface, a specific display page is shown in fig. 6, taking the terminal device as a mobile phone as an example, the specific display page includes primary content (which may include related person thumbnails, related person names, and structural data of the relationship between the related person and the target entity) corresponding to the "related person" module, where the user may cause the terminal device to switch and display thumbnails, names, and structural data of the relationship between the related person and "somebody" corresponding to the related person 1, the related person 2, and the related person 3, respectively, which are displayed on the current display page, in a horizontal sliding manner, The system comprises a first-level content (which can comprise two sub-modules of an early-year experience and an artistic experience and comprises structured data of time, events and the like corresponding to each sub-module) corresponding to a 'people experience' module, a first-level content (which can comprise two sub-modules of an emotion and a family and comprises structured data of time, events and the like corresponding to each sub-module) of a 'personal life' module, and a navigation bar displaying 'related people', 'people experience' and 'personal life', wherein key information 'related people' corresponding to the 'related people' module in the navigation bar is highlighted in a highlight black mode.

Specifically, when the user performs a sliding operation on the primary content corresponding to each encyclopedic knowledge module, the terminal device may respond to the sliding operation on the primary content corresponding to each encyclopedic knowledge module and switch and display the primary content corresponding to different encyclopedic knowledge modules on the screen; and setting key information corresponding to the current encyclopedia knowledge module in the navigation bar into a preset highlighting form according to the current encyclopedia knowledge module displayed on the page.

The preset highlighting form may include highlighting, setting a color for the key information, and the like.

For example, when the target entity is "somebody guo", the navigation bar including the key information corresponding to the encyclopedia knowledge modules may be displayed simultaneously when the primary contents corresponding to the encyclopedia knowledge modules, such as related persons, person experiences, personal lives, personal works, winning records, person events, reference materials, and the like are displayed; when a user slides the primary content corresponding to each encyclopedic knowledge module, the terminal equipment switches and displays the primary content corresponding to different encyclopedic knowledge modules on a screen; if the current encyclopedic knowledge module is: and when the prize winning record module is used, the key information corresponding to the prize winning record module in the navigation bar is: the "winning record" is highlighted in a highlight black form, a specific display page may be as shown in fig. 7, taking a terminal device as an example, and the specific display page includes primary content corresponding to the winning record module, primary content corresponding to the character event module (here, the primary content corresponding to the character event module includes events 1 and 2 arranged in time sequence), and primary content corresponding to the reference material (here, the primary content corresponding to the reference material includes two reference materials, that is, reference material 1 and reference material 2).

In a possible implementation manner, when displaying the primary content corresponding to each encyclopedia knowledge module of the target entity, displaying a "directory" touch area and a "sharing" touch area corresponding to the target entity, and when a user clicks the "directory" touch area, displaying a vocabulary entry directory containing key information corresponding to each encyclopedia knowledge module of the target entity to the user; when the user clicks the sharing touch area, the multi-level content corresponding to all encyclopedia knowledge modules of the target entity can be shared to other users.

For example, the specific display page of the vocabulary entry directory may be as shown in fig. 8, taking a terminal device as a mobile phone as an example, here, the key information corresponding to each of the multiple encyclopedic knowledge modules of the target entity may include: character profiles, related characters, character experiences (including early-year experiences, performance experiences), personal lives (including emotions, family, hikers), personal works (including vocals, shows, movies, shows, director's works, interviews).

Specifically, after the user clicks the key information corresponding to any one of the encyclopedic knowledge modules on the entry list display page shown in fig. 8, the primary content corresponding to the encyclopedic knowledge module may be displayed to the user.

In an optional implementation manner, the push card of the target entity shown in the information stream includes at least one encyclopedia knowledge module of the target entity, and when a user triggers the push card of the target entity shown in the information stream, the terminal device responds to a trigger operation for the push card to show secondary content corresponding to the target encyclopedia knowledge module contained in the push card; or, the target encyclopedia knowledge module is displayed in a target display area on the page.

For example, a push card showing a target entity in an information stream may be as shown in fig. 9, which includes a thumbnail and a text description of the target entity, if a "winning record" module is included in the push card of the target entity, after a user clicks the push card, the secondary content corresponding to the "winning record" module may be shown on a whole page, and a specific display page may be as shown in fig. 10, which includes five pieces of structured data of an award mechanism, a winning time, a prize, a winning work, and a winning status (which may include winning and a nomination) (here, the five pieces of structured data are arranged in a time sequence from back to front to form a time axis to be shown to the user); the primary content corresponding to the "winning record" module may also be displayed in a display area where a push card of the current display page is located, and a specific display page may be as shown in fig. 11, and may include three pieces of structured data of an award mechanism, winning time, an award item, a winning work, and a winning state (which may include winning and nomination) (here, the three pieces of structured data are also displayed to the user by forming a time axis by time sequence from the last to the first), and the "ellipses" are used to replace other structured data that are not included in the primary content in the "winning record" module, and a prompt message "view all" that prompts to view more information is displayed near the "ellipses".

Example two

The following describes the method for displaying information provided by the embodiments of the present disclosure by taking an execution subject as a server.

Referring to fig. 12, which is a flowchart of a method for displaying information provided in the embodiment of the present disclosure, the method includes steps S1201 to S1203, where:

s1201, information content aiming at the target entity is obtained.

Wherein the information content may include media content associated with the target entity; here, the information content may include a teletext content, a text content, a video content, an audio content, and the like.

In a specific implementation, the server may search, in the information content library, media content associated with the keyword information based on the keyword information corresponding to the target entity, use the media content associated with the keyword information as information content associated with the target entity, and after acquiring the information content of the target entity, may determine, according to step S1202, a plurality of content types corresponding to the target entity.

S1202, determining content types respectively associated with the encyclopedia knowledge modules matched with the entity types according to the entity types of the target entities.

The entity types can include human, animal, plant and the like; the encyclopedic knowledge modules corresponding to different entity types are different, and a plurality of encyclopedic knowledge modules corresponding to each entity type are stored in the server in advance; for example, when the type of the target entity is a person, the encyclopedic knowledge modules corresponding to the target entity may include: person profile, person experience, personal life, prize record, etc.; when the target entity type is an animal, the plurality of encyclopedia knowledge modules corresponding to the target entity may include: animal profile, appearance characteristics, habitat environment, life habits, distribution range, breeding patterns, etc.

Here, the content types corresponding to different encyclopedic knowledge modules are different, and the server stores the content type corresponding to each encyclopedic knowledge module in advance.

In a specific implementation, after the information content of the target entity is acquired according to step S1201, semantic analysis may be performed on the information content of the target entity according to a set attribute label of the target entity or based on a trained semantic model, so as to determine an entity type of the target entity; and determining the content type associated with each encyclopedic knowledge module matched with the entity type according to a plurality of encyclopedic knowledge modules corresponding to each entity type pre-stored in the server and the content types respectively corresponding to different encyclopedic knowledge modules.

In a specific implementation, according to the plurality of content types determined in step S1202 and the information content of the target entity acquired in step S1201, the multi-level content corresponding to each encyclopedia knowledge module of the target entity may be determined, which is specifically described in step S1203 below.

And S1203, generating multi-level contents corresponding to the encyclopedia knowledge modules based on the content types and the information contents.

Here, the encyclopedia knowledge module may include: a plurality of modules of character profiles, basic information, related characters, character experiences, personal lives, personal works, animal profiles, appearance characteristics, habitat environments, life habits, distribution ranges, reproduction modes, protection levels, morphological characteristics, generation environments and the like; different encyclopedia knowledge modules have different corresponding content types; for example, the content types corresponding to the person profile module may be: a person profile; the animal profile module may correspond to content types such as: animal profile introduction; the content types corresponding to the personality experience module can be: the character experiences.

The multi-level content may include a primary content and a secondary content; here, each level of the multi-level content may contain at least one piece of structured data therein; the primary content can comprise related content of a plurality of encyclopedic knowledge modules, the related content of each encyclopedic knowledge module can be embodied in the form of structured data, the number of pieces of structured data in the primary content of the encyclopedic knowledge module is generally less than that of the pieces of structured data in the secondary content of the encyclopedic knowledge module, and the primary content of the encyclopedic knowledge module only contains a few important pieces of structured data or examples; the secondary content includes a plurality of pieces of structured data corresponding to each encyclopedic knowledge module (i.e., detailed introduction content corresponding to the encyclopedic knowledge module).

In a specific implementation, the multi-level contents respectively corresponding to the multiple encyclopedia knowledge modules of the target entity may be determined by the following method, which is specifically described as follows: determining target information contents corresponding to each content type in the information contents; and determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information display form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module.

The information display form refers to a display format of structured data corresponding to the multi-level content corresponding to the encyclopedic knowledge module, and may include one or more formats of a time axis form, a list form, a column form, a transverse arrangement mode, a longitudinal arrangement mode and the like; the information display forms corresponding to different content types can be the same or different; the information display form of the primary content corresponding to the same encyclopedic knowledge module and the information display form of the secondary content corresponding to the encyclopedic knowledge module can be the same or different.

Specifically, when the content type corresponding to the encyclopedic knowledge module of the target entity is a time-related type, the information presentation form of the primary content corresponding to the encyclopedic knowledge module may be a time axis form presented according to a time sequence, that is, at least one piece of structured data included in the primary content corresponding to the encyclopedic knowledge module is presented according to a time sequence from first to last or from last to first; here, the information presentation form of the primary content and the information presentation form of the secondary content corresponding to the same encyclopedic knowledge module may be the same or different, and therefore, the information presentation form of the secondary content corresponding to the encyclopedic knowledge module may be a time axis form presented in a time sequence, that is, a plurality of pieces of structured data included in the secondary content corresponding to the encyclopedic knowledge module are presented in the time axis in the sequence from first to last or from last to first in the time sequence; the information display form of the secondary content corresponding to the encyclopedic knowledge module can also be a list form arranged according to a time sequence, namely, a plurality of pieces of structured data contained in the secondary content corresponding to the encyclopedic knowledge module are displayed in the list according to the time sequence from first to last or from last to first.

Specifically, when the content type corresponding to the encyclopedic knowledge module of the target entity is a picture type and/or a video type, the primary content corresponding to the encyclopedic knowledge module includes a plurality of pictures and/or a plurality of videos, and the secondary content corresponding to the encyclopedic knowledge module also includes a plurality of pictures and/or a plurality of videos, the information display form of the primary content corresponding to the encyclopedic knowledge module may be a horizontal arrangement mode, and the information display form of the secondary content corresponding to the encyclopedic knowledge module may also be a horizontal arrangement mode, so that when the user slides the encyclopedic knowledge module horizontally, the terminal device may transversely switch and display each picture and/or video included in the primary content corresponding to the encyclopedic knowledge module to the user; when the user slides the secondary content of the encyclopedic knowledge module transversely, the terminal device can transversely switch and display each picture and/or video contained in the secondary content corresponding to the encyclopedic knowledge module to the user.

Specifically, if it is determined that the encyclopedic knowledge module of the target entity corresponds to at least two content dimensions according to the multi-level content corresponding to the encyclopedic knowledge module, it may be determined that the information presentation form of the plurality of pieces of structured data included in the secondary content corresponding to the encyclopedic knowledge module is: a column form; after the user triggers the encyclopedic knowledge module, the terminal equipment can update the content arrangement mode corresponding to the encyclopedic knowledge module, and display a plurality of pieces of structured data included in the secondary content corresponding to the encyclopedic knowledge module to the user in a column-divided mode.

For example, if it is determined that the person profile module corresponds to two content dimensions according to the multi-level content corresponding to the person profile module of the target entity, the secondary content corresponding to the person profile module may be displayed through two columns of profiles and basic information; when the user triggers the character profile module, the terminal device can update the content arrangement mode corresponding to the character profile module, and display a plurality of pieces of structured data included in the secondary content corresponding to the character profile module to the user in the profile and the basic information columns respectively.

Specifically, each content type of the plurality of content types corresponding to the target entity determined in step S1202 may be respectively used as a target content type; taking the information content with the target content type consistent with the content type corresponding to the information content as the target information content matched with the target content type; the method comprises the steps that preset structural data templates corresponding to all encyclopedia knowledge modules of a target entity are obtained from preset structural data templates corresponding to a plurality of encyclopedia knowledge modules and stored in a server in advance, data corresponding to the structural parameters are obtained from target information content on the basis of the structural parameters contained in the structural data templates, and at least one piece of structural data is obtained; and determining at least one piece of structured data in the multilevel content corresponding to each encyclopedic knowledge module based on the information display form and the at least one piece of structured data respectively corresponding to each encyclopedic knowledge module.

The structured data template is used for indicating various structured parameters corresponding to the structured data.

For example, the various structured parameters corresponding to the structured data of the winning record may include: award authority, time of winning, award item, work of winning, status of winning (may include winning, nomination); if the content type corresponding to the winning record module is highly correlated with time, determining that the information display form of the primary content corresponding to the module is as follows: and the information display form of the secondary content corresponding to the module is determined as follows: a time axis form is displayed according to the sequence of time from back to front; the data corresponding to the various structured parameters determined above may be obtained from the target information content matching the content type of the winning record according to the various structured parameters determined above, so as to obtain the structured data 1: award issue 2, prize 3, winning work 1, winning status: time for nominating and winning prize: 2018.08.16, structured data 2: award issue 1, prize winning time: 2020.10.25, respectively; and arranging the structured data 1 and the structured data 2 according to a time axis form in the sequence from the last time to the first time, so as to generate two pieces of structured data in the multilevel content corresponding to the winning record module.

In the embodiment of the disclosure, content types respectively associated with a plurality of encyclopedia knowledge modules matched with the entity types can be determined according to the entity types of the target entity, and based on the acquired information content and the plurality of content types of the target entity, multi-level content corresponding to each encyclopedia knowledge module of the target entity is generated; therefore, the multi-level content of the encyclopedic knowledge content of the target entity can be gradually displayed to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; when a user needs to search for some encyclopedic knowledge corresponding to a target entity, the user can quickly locate an encyclopedic knowledge module meeting the search requirement in primary content with less information content, and can acquire secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the information search efficiency is improved.

In a possible implementation manner, after determining the multi-level contents corresponding to the multiple encyclopedia knowledge modules of the target entity, the target encyclopedia knowledge modules meeting the pushing condition may also be pushed to the user in the form of an information flow card, which is specifically described as follows: after a target encyclopedia knowledge module meeting the pushing condition is determined to exist in a plurality of encyclopedia knowledge modules of the target entity, a pushing card corresponding to the target encyclopedia knowledge module is generated based on the multi-level content corresponding to the target encyclopedia knowledge module.

Here, the push condition may be determined from the user history search data; for example, when the user frequently searches for a winning record of a certain guo in the search interface, the target encyclopedia knowledge module that meets the push condition is determined as follows: and the winning record module in the target entity of 'Guo certain'.

The method comprises the steps that a push card is an aggregated card which can be presented on a page in an information flow presentation mode and is obtained by analyzing a plurality of pieces of structured data corresponding to a target encyclopedia knowledge module according to a Front End Engineering Design (FEED) technology; here, the aggregate card may include pictures, texts, and the like; here, the information flow is a FEED flow, i.e. multimedia content is presented on a page in a streaming presentation.

Specifically, the server may determine the pushing condition according to the historical search data of the user; and selecting a target encyclopedia knowledge module meeting the pushing condition from a plurality of encyclopedia knowledge modules of the target entity, generating an information flow card corresponding to the target encyclopedia knowledge module based on a plurality of pieces of structured data corresponding to the target encyclopedia knowledge module, and pushing the information flow card to the terminal equipment in an information flow mode.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

Based on the same inventive concept, an information display device corresponding to the information display method is also provided in the embodiments of the present disclosure, and as the principle of solving the problem of the device in the embodiments of the present disclosure is similar to the information display method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.

EXAMPLE III

Referring to fig. 13, there is shown a schematic diagram of an apparatus 1300 for displaying information according to an embodiment of the present disclosure, the apparatus including: a first obtaining module 1301, a display module 1302 and a response module 1303; wherein the content of the first and second substances,

a first obtaining module 1301, configured to obtain multiple encyclopedia knowledge modules of a target entity and multiple levels of content corresponding to each encyclopedia knowledge module; wherein, the content types corresponding to different encyclopedia knowledge modules are different.

A display module 1302 for displaying the encyclopedia knowledge module; each encyclopedic knowledge module comprises one-level content in the multi-level content corresponding to the encyclopedic knowledge module.

A response module 1303, configured to respond to a trigger operation for a target encyclopedia knowledge module and display secondary content in the multi-level content corresponding to the target encyclopedia knowledge module; wherein the target encyclopedia knowledge module is any one of the encyclopedia knowledge modules; and the information quantity of the target entity borne by the secondary content of the encyclopedic knowledge module is more than that of the target entity borne by the primary content.

In the embodiment of the disclosure, a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules can be acquired, primary contents of the encyclopedia knowledge modules are displayed to a user, and secondary contents corresponding to a target encyclopedia knowledge module are displayed to the user after the user triggers the target encyclopedia knowledge module in the encyclopedia knowledge modules; therefore, the multi-level content of the encyclopedic knowledge content of the target entity can be gradually displayed to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; when a user needs to search for some encyclopedic knowledge corresponding to a target entity, the user can quickly locate an encyclopedic knowledge module meeting the search requirement in primary content with less information content, and can acquire secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the information search efficiency is improved.

In a possible implementation manner, the display module 1302 is specifically configured to display, for an encyclopedia knowledge module whose content type is a time strong correlation type, primary content corresponding to the encyclopedia knowledge module according to a time sequence; aiming at an encyclopedic knowledge module with a content type of pictures and/or videos, responding to a sliding operation in a preset direction aiming at the encyclopedic knowledge module, and performing switching display on each picture and/or video in primary content corresponding to the encyclopedic knowledge module in the preset direction; and respectively showing at least one picture and at least part of text content of the encyclopedic knowledge module aiming at the encyclopedic knowledge module with the content type of the image-text class.

In a possible implementation manner, the response module 1303 is specifically configured to respond to a trigger operation for the target encyclopedia knowledge module, and perform full-page display on secondary content in the multi-level content corresponding to the target encyclopedia knowledge module.

In a possible implementation, the response module 1303 is specifically configured to determine that the target encyclopedia knowledge module corresponds to at least two content dimensions; and displaying the content dimension identification of at least two content dimensions and the secondary content under any content dimension in the full page.

In a possible implementation, the response module 1303 is specifically configured to display a plurality of pieces of structured data included in the secondary content in any content dimension; responding to a trigger operation aiming at the target content dimension identification, and displaying a plurality of pieces of structured data included in the secondary content under the target content dimension; wherein the target content dimension is the dimension indicated by the target content dimension identification.

In a possible implementation manner, the response module 1303 is specifically configured to respond to a trigger operation for the target encyclopedia knowledge module, update a content arrangement manner corresponding to the target encyclopedia knowledge module, and display the secondary content arranged according to the updated content arrangement manner on a full page.

In a possible implementation, the presentation module 1302 is further configured to present the navigation bar while presenting the encyclopedic knowledge module on the interface; and displaying key information for identifying each encyclopedic knowledge module in the navigation bar.

In a possible implementation manner, the presentation module 1302 is specifically configured to, in response to the sliding operation, present the navigation bar in a preset area at the top of the interface after detecting that the preset encyclopedia knowledge module is slid to the target presentation area.

In a possible implementation, the presentation module 1302 is specifically configured to switch to present different encyclopedic knowledge modules in response to a sliding operation for the primary content; and setting key information corresponding to the current encyclopedic knowledge module in the navigation bar into a preset highlighting form according to the current encyclopedic knowledge module displayed on a page.

In a possible implementation, the displaying module 1302 is further configured to display the push card of the target entity in an information stream; and responding to a trigger operation of pushing the card aiming at the target entity, and displaying a plurality of encyclopedic knowledge modules of the target entity.

In one possible implementation, the push card includes at least one encyclopedia knowledge module of the target entity; a display module 1302, configured to respond to a trigger operation for the push card, and display the secondary content of the target encyclopedia knowledge module; or, the target encyclopedia knowledge module is displayed in a target display area on a page.

Example four

Referring to fig. 14, there is shown a schematic diagram of another information displaying apparatus 1400 provided in the embodiment of the present disclosure, the apparatus includes: a second obtaining module 1401, a determining module 1402 and a generating module 1403; wherein the content of the first and second substances,

a second obtaining module 1401, configured to obtain information content for the target entity.

A determining module 1402, configured to determine, according to the entity type of the target entity, content types respectively associated with the multiple encyclopedic knowledge modules that are matched with the entity type.

A generating module 1403, configured to generate, based on the plurality of content types and the information content, a multi-level content corresponding to each encyclopedia knowledge module.

In a possible implementation manner, the generating module 1403 is specifically configured to determine target information contents corresponding to respective content types in the information contents; and determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information display form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module.

In a possible implementation manner, the generating module 1403 is specifically configured to obtain preset structured data templates corresponding to the encyclopedic knowledge modules respectively; the structured data template is used for indicating various structured parameters corresponding to the structured data; extracting data under the various structural parameters from the target information content based on the structural data template to obtain at least one piece of structural data; and determining at least one piece of structured data in the multilevel content corresponding to each encyclopedic knowledge module based on the information display form and the at least one piece of structured data corresponding to each encyclopedic knowledge module.

In a possible implementation, the generating module 1403 is further configured to determine that there is a target encyclopedia knowledge module satisfying a push condition among the plurality of encyclopedia knowledge modules of the target entity; and generating a push card of the target entity based on the multi-level content corresponding to the target encyclopedia knowledge module.

In the embodiment of the disclosure, content types respectively associated with a plurality of encyclopedia knowledge modules matched with the entity types can be determined according to the entity types of the target entity, and based on the acquired information content and the plurality of content types of the target entity, multi-level content corresponding to each encyclopedia knowledge module of the target entity is generated; correspondingly, the terminal equipment can gradually display the multi-level content of the encyclopedic knowledge content of the target entity to the user, so that the user can conveniently browse the encyclopedic knowledge content of the target entity; when a user needs to search for some encyclopedic knowledge corresponding to a target entity, the user can quickly locate an encyclopedic knowledge module meeting the search requirement in primary content with less information content, and can acquire secondary content corresponding to the encyclopedic knowledge module by triggering the encyclopedic knowledge module, so that the time for acquiring information is reduced, and the information search efficiency is improved.

The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.

Based on the same technical concept, the embodiment of the application also provides computer equipment. Referring to fig. 15, a schematic structural diagram of a computer device 1500 provided in the embodiment of the present application includes a processor 1501, a memory 1502, and a bus 1503. The storage 1502 is used for storing execution instructions and includes a memory 15021 and an external storage 15022; here, the memory 15021 is also referred to as an internal memory, and is used for temporarily storing the operation data in the processor 1501 and the data exchanged with the external memory 15022 such as a hard disk, and the processor 1501 exchanges data with the external memory 15022 through the memory 15021, and when the computer apparatus 1500 is operated, the processor 1501 communicates with the memory 1502 through the bus 1503, so that the processor 1501 executes the following instructions:

acquiring a plurality of encyclopedia knowledge modules of a target entity and multi-level contents corresponding to the encyclopedia knowledge modules; wherein, the content types corresponding to different encyclopedia knowledge modules are different; displaying the encyclopedia knowledge module; each encyclopedic knowledge module comprises one-level content of the multi-level content corresponding to the encyclopedic knowledge module; responding to a trigger operation aiming at a target encyclopedia knowledge module, and displaying secondary contents in the multi-level contents corresponding to the target encyclopedia knowledge module; wherein the target encyclopedia knowledge module is any one of the encyclopedia knowledge modules; and the information quantity of the target entity borne by the secondary content of the encyclopedic knowledge module is more than that of the target entity borne by the primary content.

Alternatively, processor 1501 executes the following instructions:

acquiring information content aiming at a target entity; determining content types respectively associated with a plurality of encyclopedia knowledge modules matched with the entity types according to the entity types of the target entities; and generating multi-level content corresponding to each encyclopedia knowledge module based on a plurality of content types and the information content.

The specific processing flow of the processor 1501 may refer to the description of the above method embodiments, and is not described herein again.

The embodiments of the present disclosure also provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the information presentation method described in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.

The embodiments of the present disclosure also provide a computer program product, where the computer program product carries a program code, and instructions included in the program code may be used to execute the steps of the information display method in the foregoing method embodiments, which may be referred to specifically for the foregoing method embodiments, and are not described herein again.

The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. A method of information presentation, comprising:

2. The method according to claim 1, wherein the primary content and/or the secondary content comprises at least one piece of structured data, and the structured data is extracted and generated according to a content type corresponding to an encyclopedia knowledge module to which the primary content and/or the secondary content belong.

3. The method of claim 1 or 2, wherein presenting the encyclopedia knowledge module comprises:

4. The method according to claim 1, wherein the presenting secondary content in the multi-level content corresponding to the target encyclopedia knowledge module in response to the triggering operation for the target encyclopedia knowledge module comprises:

5. The method according to claim 4, wherein the performing full-page presentation on the secondary content in the multi-level content corresponding to the target encyclopedia knowledge module comprises:

6. The method of claim 5, wherein said presenting said secondary content in any of said content dimensions in said full page further comprises:

7. The method according to claim 4, wherein the full-page presentation of the secondary content in the multi-level content corresponding to the target encyclopedia knowledge module in response to the triggering operation for the target encyclopedia knowledge module comprises:

8. The method of any one of claims 1 to 7, further comprising:

9. The method of claim 8, wherein presenting the encyclopedic knowledge module while presenting the navigation bar on the interface comprises:

10. The method of claim 8 or 9, wherein presenting a navigation bar while presenting the encyclopedic knowledge module on an interface comprises:

11. The method of claim 1, further comprising:

displaying the push card of the target entity in an information stream;

12. The method of claim 11, wherein the push card includes at least one encyclopedia knowledge module of the target entity; the method further comprises the following steps:

13. A method of information presentation, comprising:

acquiring information content aiming at a target entity;

14. The method of claim 13, wherein generating the multi-level content corresponding to each encyclopedia knowledge module based on a plurality of content types and the information content comprises:

15. The method according to claim 14, wherein determining at least one piece of structured data in the multi-level content corresponding to each encyclopedic knowledge module based on the information presentation form corresponding to each encyclopedic knowledge module and the target information content in the content type corresponding to each encyclopedic knowledge module comprises:

16. The method according to any one of claims 13 to 15, further comprising, after generating the multi-level content corresponding to each of the encyclopedia knowledge modules based on a plurality of the content types and the information content:

17. An apparatus for information presentation, comprising:

18. An apparatus for information presentation, comprising:

19. A computer device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the machine-readable instructions, when executed by the processor, the processor performing the steps of the method of information presentation of any one of claims 1 to 12 or performing the steps of the method of information presentation of any one of claims 13 to 16.

20. A computer-readable storage medium, characterized in that a computer program is stored thereon, which, when being executed by a computer device, performs the steps of the method of information presentation according to any one of claims 1 to 12, or performs the steps of the method of information presentation according to any one of claims 13 to 16.