CN112435059A - Method and device for evaluating value of article in real time, electronic equipment and storage medium - Google Patents
Method and device for evaluating value of article in real time, electronic equipment and storage medium Download PDFInfo
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0278—Product appraisal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
Abstract
The embodiment of the invention relates to the technical field of information pushing, and discloses a method and a device for evaluating the value of an article in real time, electronic equipment and a storage medium. The method comprises the following steps: determining a target article when first operation information triggered by a target user is received; and evaluating the value of the target item, and sending the evaluation result to a target user. By implementing the embodiment of the invention, the evaluation information of the target object intentionally purchased by the user can be automatically pushed in real time according to the user requirement, so that the time of the user is saved, and the user experience is improved.
Description
Technical Field
The invention relates to the technical field of information pushing, in particular to a method and a device for evaluating the value of an article in real time, electronic equipment and a storage medium.
Background
With the rapid development of electronic commerce, the purchase of related goods such as clothes and food of people is mostly transferred from the online to the online. There are two main categories of online shopping, one is live tape which is popular recently on some business platforms such as tianmao, jingdong, etc. Before purchasing, the user generally evaluates the value of the goods to prevent the goods with poor quality or low cost. For the first type of channel, before purchasing, a user generally checks the comments of an online purchaser, and then judges whether to purchase according to the comments, so that a large amount of time is spent on the user; for the channels purchased in the second category, the user can judge according to the introduction of the live broadcast, the purchase evaluation of other users, the barrage and the like, and for the user, much time is needed, the effect is not ideal, and the user experience is poor.
Disclosure of Invention
Aiming at the defects, the embodiment of the invention discloses a method and a device for evaluating the value of an article in real time, electronic equipment and a storage medium, which can push evaluation information in real time according to the requirements of users and improve the user experience.
The first aspect of the embodiment of the invention discloses a real-time evaluation method for the value of an article, which comprises the following steps:
determining a target article when first operation information triggered by a target user is received;
and evaluating the value of the target item, and sending the evaluation result to a target user.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the first operation information includes one or more of the following:
viewing the target item;
adding the target item to a shopping cart;
collecting or paying attention to the target item.
As an alternative implementation manner, in the first aspect of the embodiment of the present invention, the "evaluating the value of the target item" includes:
determining an evaluation type, and evaluating the value of the target item according to the evaluation type.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the determining an evaluation type, and performing a value evaluation on the target item according to the evaluation type includes:
acquiring an evaluation type, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
extracting keywords of each evaluation type, and determining an evaluation result of each evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each evaluation type.
As an alternative implementation manner, in the first aspect of the embodiment of the present invention, the "determining the final evaluation value P of the target item based on the weight of each evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphaiFor the weight of the ith evaluation type, PiIs the evaluation result of the ith evaluation type.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the determining an evaluation type, and performing a value evaluation on the target item according to the evaluation type includes:
sending evaluation type information to a target user, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
receiving a target evaluation type selected by a target user;
extracting keywords of each target evaluation type, and determining an evaluation result of each target evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each target evaluation type.
As an alternative implementation manner, in the first aspect of the embodiment of the present invention, the "determining the final evaluation value P of the target item based on the weight of each target evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphajEvaluating the weight of the type for the jth target, PjAnd n is the total number of the j-th target evaluation type, and n is more than or equal to 1 and less than or equal to 8.
As an optional implementation manner, in the first aspect of this embodiment of the present invention, the method further includes:
and when receiving second operation information triggered by a target user, sending the associated information of the target article to the target user.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the second operation information is one or more of adding a target item to a shopping cart, collecting the target item, and paying attention to the target item by a target user, and the association information is one or more of a coupon and a price reduction reminding message.
The second aspect of the embodiment of the present invention discloses an article value real-time evaluation device, which includes:
the receiving unit is used for determining a target article when receiving first operation information triggered by a target user;
and the evaluation unit is used for evaluating the value of the target item and sending the evaluation result to the target user.
A third aspect of an embodiment of the present invention discloses an electronic device, including: a memory storing executable program code; a processor coupled with the memory; the processor calls the executable program code stored in the memory to execute the real-time item value evaluation method disclosed by the first aspect of the embodiment of the invention.
A fourth aspect of the embodiments of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program enables a computer to execute the method for evaluating the value of an item in real time disclosed in the first aspect of the embodiments of the present invention.
A fifth aspect of the embodiments of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the real-time evaluation method for the value of an item disclosed in the first aspect of the embodiments of the present invention.
A sixth aspect of the present invention discloses an application publishing platform, where the application publishing platform is configured to publish a computer program product, and when the computer program product runs on a computer, the computer is enabled to execute the method for evaluating an item value in real time disclosed in the first aspect of the present invention.
Compared with the prior art, the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, when first operation information triggered by a target user is received, a target article is determined; and evaluating the value of the target item, and sending the evaluation result to a target user. Therefore, by implementing the embodiment of the invention, the evaluation information of the target object intentionally purchased by the user can be automatically pushed in real time according to the user requirement, so that the time of the user is saved, and the user experience is improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and for a person of ordinary skill in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic flow chart of a method for real-time evaluation of value of an article according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of another method for real-time evaluation of the value of an item according to the embodiment of the present invention;
FIG. 3 is a schematic flow chart of another method for real-time evaluation of the value of an item according to the embodiment of the present invention;
FIG. 4 is a schematic structural diagram of an apparatus for real-time evaluation of value of an article according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.
It should be noted that the terms "first", "second", "third", "fourth", and the like in the description and the claims of the present invention are used for distinguishing different objects, and are not used for describing a specific order. The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The embodiment of the invention discloses a method and a device for evaluating the value of an article in real time, electronic equipment and a storage medium, which can automatically push the evaluation information of the intended target article according to the requirement of a user in real time, save the time of the user and improve the user experience, and are described in detail in combination with the attached drawings.
Example one
Referring to fig. 1, fig. 1 is a schematic flow chart of a real-time evaluation method of an item value according to an embodiment of the present invention. As shown in fig. 1, the real-time evaluation method for the value of an item includes the following steps:
and 110, determining the target object when receiving the first operation information triggered by the target user.
In a preferred embodiment of the present invention, the execution subject of the evaluation method is a server with processing and storage functions associated with the user purchase channel, and other electronic devices, which may be composed of software and/or hardware, and illustratively implement the evaluation process using a cloud server.
It can be understood that: the execution main body and relevant software and hardware of a channel purchased by a user have a certain interactive relation, and when the user logs in a client of the channel purchased based on an intelligent terminal, a computer and the like, the execution main body can receive relevant information triggered by the user.
The first operation information may be, but is not limited to, a user viewing an item (i.e., a commodity), placing an item in a shopping cart, and paying attention to or collecting an item. When the user has one of the operations, the execution main body can detect the information, so as to determine the target object. The target object is an operation object of a user, and illustratively, the user opens a related interface of a certain commodity through a mobile phone client, that is, the user views the commodity, so as to determine the target object. Of course, in the purchase channel of live delivery, during the live presenter's full explanation of a certain item, if a certain user is continuously on-line, the user can also be regarded as a target user, and the item explained in the full process can also be regarded as a target item of the target user.
And 120, evaluating the value of the target item, and sending the evaluation result to the target user.
The value evaluation of the target object can be that the value of the target object is calculated in real time and pushed to the target user, or the value of all objects is evaluated at intervals of preset time, such as 2h, and then the value is pushed to the target user in real time when the target user triggers the first operation information, or the previous evaluation result is updated and pushed to the target user in real time when a new comment exists on the target object, and if the new comment is not added or the final evaluation result is not affected after the new comment is added, the evaluation result obtained by the previous calculation can still be pushed to the target user.
In some embodiments, if the first operation information of the target user continuously exists, for example, if the target user does not pay attention to or cancel collection of some item or remove from a shopping cart, the first operation information of the target user is considered to be still valid, and if the evaluation result has a new trend, the new evaluation result may be pushed to the target user again, so as to improve the user experience on one hand and also improve the purchasing desire on the other hand.
The evaluation method has various methods, for example, the evaluation can be realized according to the previous comments of the purchaser, such as the good evaluation rate, or the evaluation can be performed in combination with the bad evaluation information, for example, when the bad evaluation means that the delivery speed is slow, the target user still has a certain purchase desire under the condition that the delivery failure requirement of the target user is not high, in this case, the bad evaluation rate can be reduced, that is, the good evaluation rate can be improved under the condition that the user does not care about the bad evaluation information. Whether the user will have a certain reaction to the poor-rating information can be realized through user portrayal, namely, the user can analyze the commodity purchased by the user in the past, or the user can analyze the evaluation of the commodity purchased by the user in the past, and the like.
Here, the evaluation of the target item may be only the evaluation based on the previous purchase in the purchase channel used by the target user, and the final evaluation result is determined, for example, the evaluation result is a good evaluation rate of 99%, the purchase is suggested, or the evaluation result is determined by the evaluation information of the previous purchase in all online channels of the target item, and of course, the evaluation information of the target item may also be included in some forums or websites and the like.
The evaluation result may be sent to the target user in various ways, for example, may be sent to a mailbox registered by the target user, a mobile phone number, or may be presented to the target user in the form of a message or a pop-up window in the client of the purchase channel.
By implementing the embodiment of the invention, the evaluation information of the target object intentionally purchased by the user can be automatically pushed in real time according to the user requirement, so that the time of the user is saved, and the user experience is improved.
Example two
Referring to fig. 2, fig. 2 is a schematic flow chart of another method for real-time evaluation of value of an item according to an embodiment of the present invention. As shown in fig. 2, the real-time evaluation method for the value of an item includes the following steps:
and 210, determining the target item when the first operation information triggered by the target user is received.
And 220, determining the evaluation type of the target item, evaluating the value of the target item according to the evaluation type, and sending the evaluation result to the target user.
Step 210 is similar to step 110 of the first embodiment, and is not described here again.
And evaluating types including but not limited to purchase quantity, purchase evaluation ratio, text comment information of the buyer, audio comment information of the buyer, video comment information of the buyer, network comment information, barrage comment information and live comment information.
While the value assessment process of the present invention is described with respect to the eight types of assessment types, in other embodiments, methods of assessing value using one or more of the eight types of assessment types and other parameters are within the scope of the present invention.
Extracting keywords of each evaluation type, wherein the keywords of the purchase quantity are the number of purchased persons, and the repeated purchase is recorded as a plurality of times; the key word of the purchase evaluation ratio is the number of appraisers, repeated purchase is carried out, the same or different evaluations are recorded for a plurality of times, and the number of the appraisers and the number of the purchasers are divided to obtain the purchase evaluation ratio; the keywords of the character comment information of the buyers are adjectives and related words, the character comment information issued by the buyers aiming at the target object in the previous purchasing channels can be crawled through a crawler technology, and the trained neural network is used for preferably selecting the neural network with the semantic recognition function to obtain the evaluation result; the audio comment information and the video comment information of the buyer can also crawl related information published by the previous buyer on each purchase channel aiming at the target object through a crawler technology, the audio comment information and the video comment information can be converted into character information through an audio character conversion function, keywords of the converted character information can also be adjectives and related words, and an evaluation result (less than or equal to 1) of the character information is obtained by optimizing a neural network with a semantic recognition function through a trained neural network; the online evaluation information can be text, audio and video comment information which is evaluated by some forums and websites aiming at target articles, and the evaluation result can be determined by adopting the similar method; the barrage comment information is generally character comment information, audio and video information may exist in some scenes, and the evaluation result can be determined by adopting the similar method; the live comment information is mostly video information, audio or text information may exist in some scenes, and the evaluation result may be determined by the similar method.
For the evaluation result of the purchase quantity, a sectional process may be adopted, for example, when the purchase quantity is 0-1000, the evaluation result is 0.5; the purchase amount is 1001-. In some scenarios, if the target item is a first-time product, there is a certain misleading to the user by using the above method, in a preferred embodiment of the present invention, the purchase quantity may also be correlated with the time to market, and the quantity of the target item purchased per unit time is evaluated, for example, the average quantity of the target item purchased per month (number of purchasers divided by the number of months in the market) is determined in a month unit, and the evaluation result is determined in a sectional evaluation manner.
The purchase price ratio affects the final evaluation result in some cases, and the ratio of the purchase price ratio can be directly used as the evaluation result of the purchase price ratio.
Determining a final evaluation value P of the target item based on the weight of each evaluation type:
wherein：αiFor the weight of the ith evaluation type,
the weight is set as needed, for example, the weight of the evaluation result of the review of the previous purchaser may be slightly larger; piFor the evaluation result of the ith evaluation type, the evaluation result of each evaluation type is obtained according to the above evaluation process.
Of course, in other embodiments, as a preferred embodiment, the evaluation value P may also be determined by a weighted average method:
the evaluation result P is sent to the target user, who determines whether to purchase. The closer the evaluation value P obtained using the weighted average approach is to 1, the higher the purchasability of the target item.
By implementing the embodiment of the invention, the evaluation information of the target object intentionally purchased by the user can be automatically pushed in real time according to the user requirement, so that the time of the user is saved, and the user experience is improved.
EXAMPLE III
Referring to fig. 3, fig. 3 is a schematic flow chart of another method for real-time evaluation of value of an item according to an embodiment of the present invention. As shown in fig. 3, the real-time evaluation method for the value of an item includes the following steps:
and 310, determining the target item when the first operation information triggered by the target user is received.
Step 310 is similar to step 110 of the first embodiment and step 210 of the second embodiment, and is not described again here.
And 320, determining the evaluation type of the target item and sending the evaluation type to the target user.
Similar to the two steps 220 in the embodiment, there are various evaluation types, and the target user can select a suitable evaluation type to determine the evaluation result according to the own requirement, which is understood to be more targeted.
The evaluation types are sent to the target user in various ways, for example, in a list form, and the target user selects the corresponding evaluation type according to the requirement as the selection.
And 330, receiving a target evaluation type selected by the target user according to the evaluation type, evaluating the value of the target item according to the target evaluation type, and sending the evaluation result to the target user.
The part of the evaluation types selected by the user is the target evaluation type, and it can be understood that if the eight evaluation types in the second embodiment are sent to the target user, the user can select at most the eight evaluation types to complete the desired evaluation result.
Similarly, the final target item's assessment value P is determined based on the weight of each target assessment type:
wherein: alpha is alphajEvaluating the weight of the type for the jth target;
Pjand n is the total number of the j-th target evaluation type, and n is more than or equal to 1 and less than or equal to 8.
Of course, in other embodiments, as a preferred embodiment, the evaluation value P may also be determined by a weighted average method:
the evaluation result P is sent to the target user, who determines whether to purchase. The closer the evaluation value P obtained using the weighted average approach is to 1, the higher the purchasability of the target item.
In other embodiments, when receiving second operation information triggered by the target user, the association information may be sent to the target user based on the second operation information.
For example, when the second operation information is one or more of the target user adding the target item to the shopping cart, collecting the target item and paying attention to the target item, and the target user is considered to have an intention to purchase the target item, relevant information, such as a coupon and price reduction notification information, may be sent, so as to further increase the possibility of purchase thereof, and the sending manner may be similar to the sending manner of the evaluation result.
By implementing the embodiment of the invention, the evaluation information of the target object intentionally purchased by the user can be automatically pushed in real time according to the user requirement, so that the time of the user is saved, and the user experience is improved.
Example four
Referring to fig. 4, fig. 4 is a schematic structural diagram of an apparatus for evaluating an article value in real time according to an embodiment of the present invention. As shown in fig. 4, the real-time evaluation apparatus for the value of an item may include:
the receiving unit 410 is used for determining a target article when receiving first operation information triggered by a target user;
and the evaluation unit 420 is used for evaluating the value of the target item and sending the evaluation result to the target user.
As an optional implementation, the first operation information includes one or more of the following:
viewing the target item;
adding the target item to a shopping cart;
collecting or paying attention to the target item.
As an alternative embodiment, the "evaluating the value of the target item" includes:
determining an evaluation type, and evaluating the value of the target item according to the evaluation type.
As an alternative embodiment, the "determining an evaluation type according to which the value of the target item is evaluated" includes:
acquiring an evaluation type, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
extracting keywords of each evaluation type, and determining an evaluation result of each evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each evaluation type.
As an alternative embodiment, the "determining the final evaluation value P of the target item based on the weight of each evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphaiFor the weight of the ith evaluation type, PiIs the evaluation result of the ith evaluation type.
As an alternative embodiment, the "determining an evaluation type according to which the value of the target item is evaluated" includes:
sending evaluation type information to a target user, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
receiving a target evaluation type selected by a target user;
extracting keywords of each target evaluation type, and determining an evaluation result of each target evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each target evaluation type.
As an alternative embodiment, the "determining the final evaluation value P of the target item based on the weight of each target evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphajEvaluating the weight of the type for the jth target, PjAnd n is the total number of the j-th target evaluation type, and n is more than or equal to 1 and less than or equal to 8.
As an optional implementation, the apparatus further comprises:
the sending unit 430 is configured to send the association information of the target item to the target user when receiving the second operation information triggered by the target user.
As an optional implementation manner, the second operation information is one or more of adding a target item to a shopping cart, collecting the target item and paying attention to the target item by a target user, and the association information is one or more of a coupon and price reduction reminding information.
EXAMPLE five
Referring to fig. 5, fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the disclosure. As shown in fig. 5, the electronic device may include:
a memory 510 storing executable program code; and a processor 520 coupled to the memory 510; the processor 520 calls the executable program code stored in the memory 510 to execute part or all of the steps of the real-time item value assessment method according to any one of the first to third embodiments.
The embodiment of the invention discloses a computer-readable storage medium which stores a computer program, wherein the computer program enables a computer to execute part or all of the steps in any one of the first to third embodiments of the real-time item value evaluation method.
The embodiment of the invention also discloses a computer program product, wherein when the computer program product runs on a computer, the computer is enabled to execute part or all of the steps in the real-time item value evaluation method in any one of the first embodiment to the third embodiment.
The embodiment of the invention also discloses an application publishing platform, wherein the application publishing platform is used for publishing the computer program product, and when the computer program product runs on a computer, the computer is enabled to execute part or all of the steps in the real-time evaluation method of the value of the article in any one of the first embodiment to the third embodiment.
In various embodiments of the present invention, it should be understood that the size of the sequence number of each process does not mean that the execution sequence is necessarily sequential, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware or a form of software functional unit.
The integrated units, if implemented as software functional units and sold or used as a stand-alone product, may be stored in a computer accessible memory. Based on such understanding, the technical solution of the present invention, which is a part of or contributes to the prior art in essence, or all or part of the technical solution, can be embodied in the form of a software product, which is stored in a memory and includes several requests for causing a computer device (which may be a personal computer, a server, a network device, or the like, and may specifically be a processor in the computer device) to execute part or all of the steps of the method according to the embodiments of the present invention.
In the embodiments provided herein, it should be understood that "B corresponding to a" means that B is associated with a from which B can be determined. It should also be understood, however, that determining B from a does not mean determining B from a alone, but may also be determined from a and/or other information.
It will be understood by those of ordinary skill in the art that some or all of the steps of the various methods of the embodiments may be implemented by instructions associated with hardware via a program, and the program may be stored in a computer-readable storage medium, which may include Read-Only Memory (ROM), Random Access Memory (RAM), Programmable Read-Only Memory (PROM), Erasable Programmable Read-Only Memory (EPROM), One-time Programmable Read-Only Memory (OTPROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Compact Disc-Read-Only Memory (CD-ROM), or other Memory, such as a magnetic disk, or a combination thereof, A tape memory, or any other medium readable by a computer that can be used to carry or store data.
The method, the device, the electronic device and the storage medium for evaluating the value of the article in real time disclosed by the embodiment of the invention are described in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, the specific embodiments and the application range may be changed, and in summary, the content of the present specification should not be construed as limiting the present invention.
Claims (12)
1. A real-time item value assessment method is characterized by comprising the following steps:
determining a target article when first operation information triggered by a target user is received;
and evaluating the value of the target item, and sending the evaluation result to a target user.
2. The real-time item value assessment method according to claim 1, wherein said first operational information comprises one or more of:
viewing the target item;
adding the target item to a shopping cart;
collecting or paying attention to the target item.
3. The method for real-time evaluation of the value of an item according to claim 1, wherein said "evaluating the value of said target item" comprises:
determining an evaluation type, and evaluating the value of the target item according to the evaluation type.
4. The real-time item value assessment method according to claim 3, wherein said determining an assessment type according to which said target item is value-assessed comprises:
acquiring an evaluation type, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
extracting keywords of each evaluation type, and determining an evaluation result of each evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each evaluation type.
5. The real-time evaluation method for the value of an item according to claim 4, wherein said "determining the final evaluation value P of the target item based on the weight of each evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphaiFor the weight of the ith evaluation type, PiIs the evaluation result of the ith evaluation type.
6. The real-time item value assessment method according to claim 3, wherein said determining an assessment type according to which said target item is value-assessed comprises:
sending evaluation type information to a target user, wherein the evaluation type comprises purchase quantity, purchase evaluation ratio, character comment information of a purchaser, audio comment information of the purchaser, video comment information of the purchaser, online comment information, barrage comment information and live comment information;
receiving a target evaluation type selected by a target user;
extracting keywords of each target evaluation type, and determining an evaluation result of each target evaluation type according to the keywords;
the final evaluation value P of the target item is determined based on the weight of each target evaluation type.
7. The real-time evaluation method for the value of an item according to claim 6, wherein said "determining the final evaluation value P of the target item based on the weight of each target evaluation type" is obtained by the following weighting formula:
or;
wherein: alpha is alphajEvaluating the weight of the type for the jth target, PjAnd n is the total number of the j-th target evaluation type, and n is more than or equal to 1 and less than or equal to 8.
8. The method for real-time assessment of the value of an item according to any of claims 1-7, wherein said method further comprises:
and when receiving second operation information triggered by a target user, sending the associated information of the target article to the target user.
9. The method according to claim 8, wherein the second operation information is one or more of target user adding target item to shopping cart, collecting target item and paying attention to target item, and the association information is one or more of coupon and price reduction reminding information.
10. An apparatus for real-time evaluation of value of an item, comprising:
the receiving unit is used for determining a target article when receiving first operation information triggered by a target user;
and the evaluation unit is used for evaluating the value of the target item and sending the evaluation result to the target user.
11. An electronic device, comprising: a memory storing executable program code; a processor coupled with the memory; the processor calls the executable program code stored in the memory for executing a method of real-time assessment of value of an item as claimed in any one of claims 1 to 9.
12. A computer-readable storage medium storing a computer program, wherein the computer program causes a computer to execute a real-time evaluation method of value of an item according to any one of claims 1 to 9.
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