CN112381611A - Offline marketing matching system - Google Patents

Offline marketing matching system Download PDF

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Publication number
CN112381611A
CN112381611A CN202011281088.0A CN202011281088A CN112381611A CN 112381611 A CN112381611 A CN 112381611A CN 202011281088 A CN202011281088 A CN 202011281088A CN 112381611 A CN112381611 A CN 112381611A
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commodity
information
database
store
counter
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CN202011281088.0A
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任鹤峰
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Suzhou Shangshu Times Information Technology Co ltd
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Suzhou Shangshu Times Information Technology Co ltd
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Priority to CN202011281088.0A priority Critical patent/CN112381611A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
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  • Marketing (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an off-line marketing matching system which is characterized by comprising a commodity information database, an on-store commodity counting module, a settlement terminal and a related commodity module, wherein the related commodity module comprises a related commodity database and a related commodity communication unit. The invention sets the related commodity module, can relate other commodities according to the commodity purchased by the customer when carrying out commodity settlement, and display the relevant commodities through the display terminal, and the customer selects whether to add the purchase according to the related commodity displayed in the display terminal, and the selective provision of the related commodity information effectively solves the problem of sale simplification in the prior art.

Description

Offline marketing matching system
Technical Field
The invention relates to an intelligent sale system based on an offline market.
Background
With the rapid development of the internet, people increasingly like to shop through the internet, but offline markets such as farmer markets, department stores, supermarkets, shopping centers and the like are still the main places for people to shop because of being closer to living areas and having no distribution delay.
However, the following problems are currently prevalent in these offline markets: the sales of the commodities are unified, and the combined promotion cannot be carried out.
Disclosure of Invention
The invention aims to provide an off-line marketing system capable of promoting combined sales of commodities.
In order to solve the above problems, the present invention provides an offline marketing matching system, which is characterized by comprising:
a commodity information database which at least comprises a commodity basic information database storing commodity basic information, wherein the commodity basic information comprises commodity name information, commodity code information and commodity price information which have corresponding relations with each other;
the on-store commodity counting module comprises an on-store commodity database, an off-store commodity database and an off-store commodity counter, wherein at least commodity name information and commodity inventory quantity information are stored in the on-store commodity database and the commodity off-store database, and the commodity off-store counter performs subtraction operation on corresponding commodities in the on-store commodity database and performs addition operation on corresponding commodities in the commodity off-store database when counting each time;
the settlement terminal can call commodity name information and commodity price information in the commodity information database according to the acquired commodity code information on the settled commodity, and perform mathematical operation with an externally acquired settlement quantity, and after settlement is finished, the settlement quantity causes the commodity to go to the warehouse counter for counting;
and the associated commodity communication unit is communicated with the settlement terminal, commodity name information with an association relation is stored in the associated commodity database, the associated commodity communication unit calls the associated commodity name information of the commodity associated with the commodity in the associated commodity database after acquiring the commodity name information of the settlement commodity sent by the settlement terminal, then calls the associated commodity price information corresponding to the associated commodity name information in the commodity information database, and displays the associated commodity name information and the associated commodity price information on the display terminal.
As a further improvement of the invention, the method also comprises the following steps:
a biological information processing module at least provided with a face information acquisition unit, a face information analysis unit and a biological information database, wherein the face information acquisition unit is communicated with the settlement terminal and can acquire face information of a customer when the settlement terminal performs settlement operation, and the face information analysis unit can analyze the acquired face information to at least acquire age information and gender information of the customer, associate the age information and the gender information of the customer with the commodity name information purchased by the customer through communication with the settlement terminal and store the information in the biological information database;
and the data processing module comprises a data calling unit and a data analysis unit, the data calling unit can call the data in the in-store commodity data, the out-of-store commodity database and the biological information database, and the data analysis unit can perform statistics and mathematical operation on the data called by the data calling unit.
As a further improvement of the present invention, the commodity information database further includes a commodity temporary information database and a commodity information editing unit, the commodity temporary information database stores at least part of the commodity basic information, the commodity information editing unit can edit the commodity information and store the edited commodity basic information into the commodity basic information database and/or the commodity temporary database, the settlement terminal preferentially calls the commodity temporary database when calling the commodity database, and then calls the commodity basic information database when there is no relevant data in the commodity temporary database.
As a further improvement of the present invention, the system further comprises a people flow rate statistics module, wherein the people flow rate statistics module comprises an exit counter, an entrance counter and a people flow rate calculation unit, the exit counter and the entrance counter are respectively arranged at a market exit and a market entrance, the exit counter is used for acquiring an exit people flow rate, the entrance counter is used for acquiring an entrance people flow rate, the people flow rate calculation unit is communicated with the exit counter and the entrance counter, and the people flow rate in real time in the market is acquired by calculating a difference value between the entrance people flow rate and the exit people flow rate.
As a further improvement of the invention, the warehouse commodity counting module is also provided with an inventory reminding unit, and when the quantity of commodities in the commodity database is lower than a set value, the inventory reminding unit sends out a reminding signal.
As a further improvement of the invention, the outlet counter and the outlet counter are respectively provided with an infrared transmitter and an infrared receiver which are arranged at intervals, the infrared transmitter carries out correlation on the infrared receiver, and the infrared receiver carries out primary counting when receiving the infrared rays after being blocked.
As a further improvement of the invention, the display terminal is capable of communicating with the temporary commodity information database and displaying commodity name information and commodity price information in the temporary commodity information database.
The invention has the advantages that the related commodity module is arranged, other commodities can be related according to the commodities purchased by the customer and displayed through the display terminal when the commodity settlement is carried out, the customer selects whether to additionally purchase according to the related commodities displayed in the display terminal, and the selective provision of the related commodity information effectively solves the problem of single sale in the prior art.
Drawings
Fig. 1 is a schematic structural view of the present invention.
In the figure: 200-a commodity information database; 202-basic information database of goods; 204-a commodity temporary information database; 206-a goods information editing unit; 400- -in-store merchandise statistics module; 402-an on-premise merchandise database; 404-go to the library goods database; 406-warehouse goods removal counter; 600-settlement terminal; 800-biological information processing module; 802-a face information collection unit; 804-a face information analysis unit; 806-a biological information database; 1000-a data processing module; 1002-a data call unit; 1004-a data analysis unit; 1200-people flow statistics module; 1202-egress counter; 1204-entry counter; 1206-people flow calculating unit; 1400-display terminal; 1600-associated merchandise module; 1602-associated goods database; 1604-associated commodity communication unit.
Detailed Description
The technical scheme of the invention is further explained by the specific implementation mode in combination with the attached drawings.
As shown in fig. 1, the present invention includes a goods information database 200, which at least includes a goods basic information database 202 storing basic goods information, wherein the basic goods information includes goods name information, goods code information and goods price information, which are in corresponding relationship with each other;
the on-library commodity counting module 400 comprises an on-library commodity database 402, an off-library commodity database 404 and an off-library commodity counter 406, wherein at least commodity name information and commodity inventory quantity information are stored in the on-library commodity database 402 and the off-library commodity database, and the on-library commodity counting counter performs one-subtracting operation on a corresponding commodity in the on-library commodity database 402 and performs one-adding operation on a corresponding commodity in the off-library commodity database when counting each time;
a settlement terminal 600 capable of calling commodity name information and commodity price information in the commodity information database 200 according to the acquired commodity code information on the settled commodity, and performing mathematical operation with an externally acquired settlement amount that causes the commodity-out-of-stock counter to count after settlement is completed;
the related product module 1600 includes a related product database 1602 and a related product communication unit 1604, the related product communication unit 1604 communicates with the settlement terminal 600, the related product database 1602 stores product name information having a related relationship, the related product communication unit 1604 calls related product name information of a product related to the product in the related product database 1602 after acquiring the product name information of the settlement product sent by the settlement terminal 600, calls related product price information corresponding to the related product name information in the product information database 200, and displays the related product name information and the related product price information on the display terminal 1400.
As a further improvement of the invention, the method also comprises the following steps:
a biological information processing module 800 provided with at least a face information acquisition unit 802, a face information analysis unit 804, and a biological information database 806, the face information acquisition unit 802 communicating with the settlement terminal 600, which can collect face information of a customer when the settlement terminal 600 performs a settlement operation, the face information analyzing unit 804 can analyze the collected face information, to acquire at least age information and gender information thereof, and to associate the age information and gender information of the customer with the commodity name information purchased by the customer by communicating with the settlement terminal 600, and stored in the biological information database 806, the settlement terminal 600 calls the temporary commodity database preferentially when calling the commodity database, when there is no relevant data in the temporary commodity database, the basic commodity information database 202 is called again.
The data processing module 1000 includes a data calling unit 1002 and a data analyzing unit 1004, the data calling unit 1002 can call the data in the on-library commodity data, the off-library commodity database 404 and the biological information database 806, and the data analyzing unit 1004 can perform statistical and mathematical operations on the data called by the data calling unit 1002.
As a further improvement of the present invention, the commodity information database 200 further includes a commodity temporary information database 204 and a commodity information editing unit 206, the commodity temporary information database 204 at least stores part of the commodity basic information, and the commodity information editing unit 206 is capable of editing the commodity information and storing the edited commodity basic information into the commodity basic information database 202 and/or the commodity temporary database;
as a further improvement of the present invention, the system further comprises a people flow rate statistics module 1200, wherein the people flow rate statistics module 1200 comprises an exit counter 1202, an entrance counter 1204 and a people flow rate calculation unit 1206, which are respectively arranged at a market exit and a market entrance, the exit counter 1202 is used for obtaining an exit people flow rate, the entrance counter 1204 is used for obtaining an entrance people flow rate, the people flow rate calculation unit 1206 is in communication with the exit counter 1202 and the entrance counter 1204, and the real-time people flow rate in the market is obtained by calculating a difference value between the entrance people flow rate and the exit people flow rate.
As a further improvement of the present invention, the warehouse commodity counting module 400 is further provided with an inventory reminding unit, and when the quantity of the commodities in the commodity database is lower than a set value, the inventory reminding unit sends out a reminding signal.
As a further improvement of the present invention, the exit counter 1202 and the exit counter 1202 are both provided with an infrared emitter and an infrared receiver which are arranged at intervals, the infrared emitter performs correlation with the infrared receiver, and the infrared receiver performs a count when receiving the infrared ray after being blocked.
As a further improvement of the present invention, the display terminal 1400 is capable of communicating with the temporary commodity information database 204 and displaying commodity name information and commodity price information in the temporary commodity information database 204.
The implementation of the offline system is as follows:
settlement of commodities
(1) When a customer settles accounts after shopping, the scanning device scans the bar code on the commodity to obtain the commodity code information, and inputs the commodity code information into the settlement terminal 600;
(2) the settlement terminal 600 first calls the temporary commodity information database 204 (the temporary commodity database is some special commodities in general) according to the commodity code information, and when there is no related commodity in the temporary commodity information database 204, calls the basic commodity information database 202, and finally obtains the commodity name information and the commodity price information corresponding to the commodity code information no matter which database is called;
(3) the settlement terminal 600 calculates a final price according to the acquired commodity price information and the input commodity data;
(4) after settlement is complete, the final settled number of items will cause the removed items counter 406 to count, which is the removed items database 404 plus the corresponding number of items, and which is subtracted from the library items database 402.
Second, commodity association
(1) After the settlement terminal 600 acquires the commodity name information of the settlement commodity, the associated commodity communication unit 1604 calls the associated commodity name information associated with the settlement commodity in the associated commodity database 1602, calls the commodity price information in the commodity basic information database 202 or the commodity temporary information database 204 (preferentially calls the commodity temporary information database 204), and displays the associated commodity name information and the associated commodity price information on the display terminal 1400, the display terminal 1400 being provided at the settlement terminal 600;
(2) the customer selects whether additional purchases are needed based on the information displayed by the display terminal 1400.
Third, data and utilization
(1) When the settlement terminal 600 settles the settlement, the face information collecting unit 802 collects the face information of the customer, analyzes and obtains the age information and the sex information of the customer through the analyzing unit, associates the biological information with the commodity information, and stores the biological information and the commodity information into the biological information database 806;
(2) the data calling unit 1002 calls the commodity name information, the customer age information, and the customer gender information in the biological information database 806, and performs statistics, such as counting 20 commodities before shopping for women with age range of 20-40 years;
(3) the data calling unit 1002 calls the library removing commodity data in the library removing commodity information library, and counts commodity library removing information, such as the sales condition of a certain type of commodity in a certain special time period;
(4) the data calling unit 1002 calls the in-store commodity data in the in-store commodity database 402, and counts the number of in-store commodities, such as how long a certain commodity can be maintained according to the current storage-going speed, when to dispense the commodity, and the specific delivery quantity
(5) The above data statistics are not limited thereto, and it is to be understood that other associated data that can be obtained by integration of these data can be statistically active.
People flow statistics
(1) An entrance counter 1204 is arranged at the entrance of the market, the entrance counter 1204 is provided with an infrared emitter and an infrared receiver, when a person passes through the entrance, the infrared emitter and the infrared receiver are separated, the infrared receiver cannot receive the infrared rays, and after the person passes through the entrance, the infrared receiver can receive the infrared rays emitted by the infrared emitter again and serves as primary counting; similarly, the exit counter 1202 at the exit of the mall is also counting by the above principle;
(2) the real-time pedestrian volume in the market is obtained through the difference value of the exit counter 1202 and the entrance counter 1204;
(3) the traffic in the market may also receive calls from the data call unit 1002 for statistics of the data.
The technical principle of the present invention is described above in connection with specific embodiments. The description is made for the purpose of illustrating the principles of the invention and should not be construed in any way as limiting the scope of the invention. Based on the explanations herein, those skilled in the art will be able to conceive of other embodiments of the present invention without inventive effort, which would fall within the scope of the present invention.

Claims (7)

1. An offline marketing matching system, comprising:
a commodity information database which at least comprises a commodity basic information database storing commodity basic information, wherein the commodity basic information comprises commodity name information, commodity code information and commodity price information which have corresponding relations with each other;
the on-store commodity counting module comprises an on-store commodity database, an off-store commodity database and an off-store commodity counter, wherein at least commodity name information and commodity inventory quantity information are stored in the on-store commodity database and the commodity off-store database, and the commodity off-store counter performs subtraction operation on corresponding commodities in the on-store commodity database and performs addition operation on corresponding commodities in the commodity off-store database when counting each time;
the settlement terminal can call commodity name information and commodity price information in the commodity information database according to the acquired commodity code information on the settled commodity, and perform mathematical operation with an externally acquired settlement quantity, and after settlement is finished, the settlement quantity causes the commodity to go to the warehouse counter for counting;
and the associated commodity communication unit is communicated with the settlement terminal, commodity name information with an association relation is stored in the associated commodity database, the associated commodity communication unit calls the associated commodity name information of the commodity associated with the commodity in the associated commodity database after acquiring the commodity name information of the settlement commodity sent by the settlement terminal, then calls the associated commodity price information corresponding to the associated commodity name information in the commodity information database, and displays the associated commodity name information and the associated commodity price information on the display terminal.
2. The offline marketing matching system of claim 1, further comprising:
a biological information processing module at least provided with a face information acquisition unit, a face information analysis unit and a biological information database, wherein the face information acquisition unit is communicated with the settlement terminal and can acquire face information of a customer when the settlement terminal performs settlement operation, and the face information analysis unit can analyze the acquired face information to at least acquire age information and gender information of the customer, associate the age information and the gender information of the customer with the commodity name information purchased by the customer through communication with the settlement terminal and store the information in the biological information database;
and the data processing module comprises a data calling unit and a data analysis unit, the data calling unit can call the data in the in-store commodity data, the out-of-store commodity database and the biological information database, and the data analysis unit can perform statistics and mathematical operation on the data called by the data calling unit.
3. The offline marketing matching system according to claim 2, wherein the commodity information database further includes a commodity temporary information database and a commodity information editing unit, the commodity temporary information database stores at least part of the commodity basic information, the commodity information editing unit can edit the commodity information and store the edited commodity basic information into the commodity basic information database and/or the commodity temporary database, the settlement terminal preferentially calls the commodity temporary database when calling the commodity database, and then calls the commodity basic information database when there is no relevant data in the commodity temporary database.
4. The offline marketing matching system according to claim 3, further comprising a people flow rate statistic module, wherein the people flow rate statistic module comprises an exit counter, an entrance counter and a people flow rate calculating unit, the exit counter and the entrance counter are respectively arranged at a market exit and a market entrance, the exit counter is used for acquiring an exit people flow rate, the entrance counter is used for acquiring an entrance people flow rate, the people flow rate calculating unit is communicated with the exit counter and the entrance counter, and the real-time people flow rate in the market is acquired by calculating a difference value between the entrance people flow rate and the exit people flow rate.
5. The offline marketing matching system according to claim 4, wherein an inventory reminding unit is further provided in the inventory commodity counting module, and when the quantity of commodities in the commodity database is lower than a set value, the inventory reminding unit sends out a reminding signal.
6. The offline marketing matching system according to claim 5, wherein the exit counter and the exit counter are both provided with an infrared transmitter and an infrared receiver which are arranged at intervals, the infrared transmitter transmits the infrared receiver in opposite directions, and the infrared receiver counts once when receiving the infrared rays after being blocked.
7. The offline marketing matching system according to claim 6, wherein said display terminal is capable of communicating with said temporary commodity information database and displaying commodity name information and commodity price information in said temporary commodity information database.
CN202011281088.0A 2020-11-16 2020-11-16 Offline marketing matching system Pending CN112381611A (en)

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CN107240000A (en) * 2017-06-05 2017-10-10 北京大想智能科技有限公司 Automatic selling method, system and electronic equipment
CN109102217A (en) * 2018-06-27 2018-12-28 深圳市赛亿科技开发有限公司 A kind of inventory management method and system of unmanned supermarket
CN109829789A (en) * 2019-01-31 2019-05-31 海南指间易购电子商务有限公司 A kind of supermarket's order management system
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CN110852826A (en) * 2019-09-19 2020-02-28 浙江工业大学 Simplified two-dimensional code label recognition-based commodity recommendation system of supermarket shopping cart
CN111091412A (en) * 2019-11-22 2020-05-01 丁萍 Data acquisition system based on consumer age and consumption preference
CN111144283A (en) * 2019-12-25 2020-05-12 辽宁工程技术大学 Intelligent supermarket commodity recommendation system based on face recognition
CN112381580A (en) * 2020-11-16 2021-02-19 苏州商数时代信息科技有限公司 Identification sale system based on offline market

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103258195A (en) * 2013-05-30 2013-08-21 苏州福丰科技有限公司 Shopping guide device and method based on facial recognition
CN107240000A (en) * 2017-06-05 2017-10-10 北京大想智能科技有限公司 Automatic selling method, system and electronic equipment
CN109102217A (en) * 2018-06-27 2018-12-28 深圳市赛亿科技开发有限公司 A kind of inventory management method and system of unmanned supermarket
CN109829789A (en) * 2019-01-31 2019-05-31 海南指间易购电子商务有限公司 A kind of supermarket's order management system
CN110245961A (en) * 2019-06-06 2019-09-17 深圳正品创想科技有限公司 Marketing message processing method, device, server and the smart machine of commodity
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CN112381580A (en) * 2020-11-16 2021-02-19 苏州商数时代信息科技有限公司 Identification sale system based on offline market

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