CN112365287A

CN112365287A - Advertisement putting method, mobile terminal and storage medium

Info

Publication number: CN112365287A
Application number: CN202011284351.1A
Authority: CN
Inventors: 罗小成
Original assignee: Shenzhen Taihengnuo Technology Co ltd
Current assignee: Shenzhen Taihengnuo Technology Co ltd
Priority date: 2020-11-17
Filing date: 2020-11-17
Publication date: 2021-02-12

Abstract

The application provides an advertisement putting method, a mobile terminal and a storage medium, wherein the operation attribute of the mobile terminal is detected, the operation attribute of the mobile terminal is determined to meet the advertisement putting condition, then a target advertisement is determined and put to the mobile terminal.

Description

Advertisement putting method, mobile terminal and storage medium

Technical Field

The present application relates to the field of electronic technologies, and in particular, to an advertisement delivery method, a mobile terminal, and a storage medium.

Background

In some implementations, a typical advertisement delivery method directly delivers an advertisement as long as an advertiser has the advertisement to be delivered, regardless of whether the advertisement can be seen by a user, whether the user is interested in the delivered advertisement, and whether the delivered advertisement has a high advertisement conversion rate, so that the advertisement delivery method easily causes ineffective delivery of the advertisement, which is actually a waste of resources.

The foregoing description is provided for general background information and is not admitted to be prior art.

Disclosure of Invention

In view of the above technical problems, the present application provides an advertisement delivery method, a mobile terminal, and a readable storage medium, which can reduce invalid delivery of advertisements and save resource consumption of advertisement delivery.

In order to solve the above technical problem, the present application provides an advertisement delivery method, including:

s11, detecting the operation attribute of the mobile terminal;

s12, determining that the operation attribute of the mobile terminal meets the condition of advertisement delivery;

s13, determining the target advertisement and putting the target advertisement to the mobile terminal.

Optionally, the operational attributes include at least one or more of: the network state of the mobile terminal, the position of the mobile terminal, the high-frequency use time period of the mobile terminal, the advertisement value, the advertisement conversion rate and the advertisement priority.

Optionally, step S12 includes:

if the network state of the mobile terminal is a networking state, or/and if the position of the mobile terminal is in a preset area, or/and if the current time meets the release time, or/and if the current time meets the high-frequency use time period of the mobile terminal, or/and if the advertisement value meets the preset value, or/and the advertisement conversion rate meets the preset conversion rate, or/and the advertisement priority meets the preset priority, determining that the operation attribute of the mobile terminal meets the release advertisement condition.

Optionally, delivering the targeted advertisement to the mobile terminal includes:

sequencing each target advertisement according to advertisement priority, and putting the target advertisement to the mobile terminal according to the sequencing;

then, the delivering the target advertisement to the mobile terminal further includes:

demoting an advertisement priority for each of the targeted advertisements;

and upgrading the advertisement priority of the target advertisement when the target advertisement is determined to meet the preset delivery period.

counting the service cycle time of each mobile terminal;

determining high-frequency use time from the use cycle time as the delivery time of the target advertisement;

and delivering the target advertisement to the mobile terminal at the delivery time.

Optionally, the determining the target advertisement in step S13 includes:

a targeted advertisement is determined from advertisements stored in an advertisement database based on the run attribute.

Optionally, determining a target advertisement from the advertisements to be delivered in the advertisement database based on the operation attribute includes:

if the position of the mobile terminal is in a preset area, determining the advertisement with the attribute including the preset area in the advertisement database as the target advertisement;

or/and if the current time meets the release time, determining the advertisement with the attribute including the release time in the advertisement database as the target advertisement.

Optionally, after step S13, the advertisement delivery method further includes:

and repeating the steps S11 to S13 according to a preset delivery cycle until the advertisements to be delivered in the advertisement database are traversed.

The present application further provides a mobile terminal, including: the system comprises a memory and a processor, wherein the memory stores an advertisement putting program, and the advertisement putting program realizes the steps of the advertisement putting method introduced above when being executed by the processor.

The present application also provides a readable storage medium having stored thereon a computer program which, when being executed by a processor, carries out the steps of the advertisement delivery method as presented above.

As described above, according to the advertisement delivery method provided by the application, the operation attribute of the mobile terminal is determined to meet the advertisement delivery condition by detecting the operation attribute of the mobile terminal, and then the target advertisement is determined and delivered to the mobile terminal.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application. In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.

Fig. 1 is a schematic hardware structure diagram of a mobile terminal implementing various embodiments of the present application;

fig. 2 is a communication network system architecture diagram according to an embodiment of the present application;

fig. 3 is a flowchart illustrating a first advertisement delivery method according to an embodiment of the present application;

FIG. 4 is a system architecture diagram illustrating a method for advertisement delivery according to an embodiment of the present application;

fig. 5 is a flowchart illustrating a second advertisement delivery method according to an embodiment of the present application.

The implementation, functional features and advantages of the objectives of the present application will be further explained with reference to the accompanying drawings. With the above figures, there are shown specific embodiments of the present application, which will be described in more detail below. These drawings and written description are not intended to limit the scope of the inventive concepts in any manner, but rather to illustrate the inventive concepts to those skilled in the art by reference to specific embodiments.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the recitation of an element by the phrase "comprising an … …" does not exclude the presence of additional like elements in the process, method, article, or apparatus that comprises the element, and further, where similarly-named elements, features, or elements in different embodiments of the disclosure may have the same meaning, or may have different meanings, that particular meaning should be determined by their interpretation in the embodiment or further by context with the embodiment.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope herein. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context. Also, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used in this specification, specify the presence of stated features, steps, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, steps, operations, elements, components, species, and/or groups thereof. The terms "or" and/or "as used herein are to be construed as inclusive or meaning any one or any combination. The terms "or," "and/or," "including at least one of the following," and the like, as used herein, are to be construed as inclusive or mean any one or any combination. For example, "includes at least one of: A. b, C "means" any of the following: a; b; c; a and B; a and C; b and C; a and B and C ", again for example," A, B or C "or" A, B and/or C "means" any of the following: a; b; c; a and B; a and C; b and C; a and B and C'. An exception to this definition will occur only when a combination of elements, functions, steps or operations are inherently mutually exclusive in some way.

It should be understood that, although the steps in the flowcharts in the embodiments of the present application are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least some of the steps in the figures may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, in different orders, and may be performed alternately or at least partially with respect to other steps or sub-steps of other steps.

The words "if", as used herein, may be interpreted as "at … …" or "at … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.

It should be noted that step numbers such as S11 and S12 are used herein for the purpose of more clearly and briefly describing the corresponding content, and do not constitute a substantial limitation on the sequence, and those skilled in the art may perform S12 first and then S11 in specific implementation, which should be within the scope of the present application.

It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.

In the following description, suffixes such as "module", "component", or "unit" used to denote elements are used only for the convenience of description of the present application, and have no specific meaning in themselves. Thus, "module", "component" or "unit" may be used mixedly.

The mobile terminal may be implemented in various forms. For example, the mobile terminal described in the present application may include mobile terminals such as a mobile phone, a tablet computer, a notebook computer, a palmtop computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, a smart band, a pedometer, and the like, and fixed terminals such as a Digital TV, a desktop computer, and the like.

The following description will be given taking a mobile terminal as an example, and it will be understood by those skilled in the art that the configuration according to the embodiment of the present application can be applied to a fixed type terminal in addition to elements particularly used for mobile purposes.

Referring to fig. 1, which is a schematic diagram of a hardware structure of a mobile terminal for implementing various embodiments of the present application, the mobile terminal 100 may include: RF (Radio Frequency) unit 101, WiFi module 102, audio output unit 103, a/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111. Those skilled in the art will appreciate that the mobile terminal architecture shown in fig. 1 is not intended to be limiting of mobile terminals, which may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.

The following describes each component of the mobile terminal in detail with reference to fig. 1:

the radio frequency unit 101 may be configured to receive and transmit signals during information transmission and reception or during a call, and specifically, receive downlink information of a base station and then process the downlink information to the processor 110; in addition, the uplink data is transmitted to the base station. Typically, radio frequency unit 101 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 101 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for mobile communications), GPRS (General Packet Radio Service), CDMA2000(Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division duplex Long Term Evolution), and TDD-LTE (Time Division duplex Long Term Evolution).

WiFi belongs to short-distance wireless transmission technology, and the mobile terminal can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 102, and provides wireless broadband internet access for the user. Although fig. 1 shows the WiFi module 102, it is understood that it does not belong to the essential constitution of the mobile terminal, and may be omitted entirely as needed within the scope not changing the essence of the invention.

The audio output unit 103 may convert audio data received by the radio frequency unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output as sound when the mobile terminal 100 is in a call signal reception mode, a call mode, a recording mode, a voice recognition mode, a broadcast reception mode, or the like. Also, the audio output unit 103 may also provide audio output related to a specific function performed by the mobile terminal 100 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, and the like.

The a/V input unit 104 is used to receive audio or video signals. The a/V input Unit 104 may include a Graphics Processing Unit (GPU) 1041 and a microphone 1042, the Graphics processor 1041 Processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 106. The image frames processed by the graphic processor 1041 may be stored in the memory 109 (or other storage medium) or transmitted via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 may receive sounds (audio data) via the microphone 1042 in a phone call mode, a recording mode, a voice recognition mode, or the like, and may be capable of processing such sounds into audio data. The processed audio (voice) data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 101 in case of a phone call mode. The microphone 1042 may implement various types of noise cancellation (or suppression) algorithms to cancel (or suppress) noise or interference generated in the course of receiving and transmitting audio signals.

The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor that may optionally adjust the brightness of the display panel 1061 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 1061 and/or the backlight when the mobile terminal 100 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.

The display unit 106 is used to display information input by a user or information provided to the user. The Display unit 106 may include a Display panel 1061, and the Display panel 1061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 107 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also referred to as a touch screen, may collect a touch operation performed by a user on or near the touch panel 1071 (e.g., an operation performed by the user on or near the touch panel 1071 using a finger, a stylus, or any other suitable object or accessory), and drive a corresponding connection device according to a predetermined program. The touch panel 1071 may include two parts of a touch detection device and a touch controller. Optionally, the touch detection device detects a touch orientation of a user, detects a signal caused by a touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 110, and can receive and execute commands sent by the processor 110. In addition, the touch panel 1071 may be implemented in various types, such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. In addition to the touch panel 1071, the user input unit 107 may include other input devices 1072. In particular, other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like, and are not limited to these specific examples.

Further, the touch panel 1071 may cover the display panel 1061, and when the touch panel 1071 detects a touch operation thereon or nearby, the touch panel 1071 transmits the touch operation to the processor 110 to determine the type of the touch event, and then the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Although the touch panel 1071 and the display panel 1061 are shown in fig. 1 as two separate components to implement the input and output functions of the mobile terminal, in some embodiments, the touch panel 1071 and the display panel 1061 may be integrated to implement the input and output functions of the mobile terminal, and is not limited herein.

The interface unit 108 serves as an interface through which at least one external device is connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from external devices and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and external devices.

The memory 109 may be used to store software programs as well as various data. The memory 109 may mainly include a program storage area and a data storage area, and optionally, the program storage area may store an operating system, an application program (such as a sound playing function, an image playing function, and the like) required by at least one function, and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 109 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The processor 110 is a control center of the mobile terminal, connects various parts of the entire mobile terminal using various interfaces and lines, and performs various functions of the mobile terminal and processes data by operating or executing software programs and/or modules stored in the memory 109 and calling data stored in the memory 109, thereby performing overall monitoring of the mobile terminal. Processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor and a modem processor, optionally, the application processor mainly handles operating systems, user interfaces, application programs, etc., and the modem processor mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 110.

The mobile terminal 100 may further include a power supply 111 (e.g., a battery) for supplying power to various components, and preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.

Although not shown in fig. 1, the mobile terminal 100 may further include a bluetooth module or the like, which is not described in detail herein.

In order to facilitate understanding of the embodiments of the present application, a communication network system on which the mobile terminal of the present application is based is described below.

Referring to fig. 2, fig. 2 is an architecture diagram of a communication Network system according to an embodiment of the present disclosure, where the communication Network system is an LTE system of a universal mobile telecommunications technology, and the LTE system includes a UE (user equipment) 201, an E-UTRAN (evolved UMTS Terrestrial Radio Access Network) 202, an EPC (evolved packet Core) 203, and an IP service 204 of an operator, which are in communication connection in sequence.

Specifically, the UE201 may be the terminal 100 described above, and is not described herein again.

The E-UTRAN202 includes eNodeB2021 and other eNodeBs 2022, among others. Alternatively, the eNodeB2021 may be connected with other enodebs 2022 through a backhaul (e.g., X2 interface), the eNodeB2021 is connected to the EPC203, and the eNodeB2021 may provide the UE201 access to the EPC 203.

The EPC203 may include an MME (Mobility Management Entity) 2031, an HSS (Home Subscriber Server) 2032, other MMEs 2033, an SGW (Serving GateWay) 2034, a PGW (PDN GateWay) 2035, and a PCRF (Policy and Charging Rules Function) 2036, and the like. Optionally, the MME2031 is a control node that handles signaling between the UE201 and the EPC203, providing bearer and connection management. HSS2032 is used to provide registers to manage functions such as home location register (not shown) and holds subscriber specific information about service characteristics, data rates, etc. All user data may be sent through SGW2034, PGW2035 may provide IP address assignment for UE201 and other functions, and PCRF2036 is a policy and charging control policy decision point for traffic data flow and IP bearer resources, which selects and provides available policy and charging control decisions for a policy and charging enforcement function (not shown).

The IP services 204 may include the internet, intranets, IMS (IP Multimedia Subsystem), or other IP services, among others.

Although the LTE system is described as an example, it should be understood by those skilled in the art that the present application is not limited to the LTE system, but may also be applied to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA, and future new network systems.

Based on the above mobile terminal hardware structure and communication network system, various embodiments of the present application are provided.

An embodiment of the present application provides an advertisement delivery method, please refer to fig. 3, which may be applied to an advertisement delivery device, including an advertisement delivery server and an advertisement delivery base station, and please refer to fig. 4, where the server in fig. 4 may deliver a target advertisement (a selected advertisement to be delivered soon) to a mobile terminal, and of course, the server may also obtain relevant data of the mobile terminal from the mobile terminal, including data of positioning of the mobile terminal, a network state, and the like. With continued reference to fig. 3, the advertisement delivery method includes:

and S11, detecting the operation attribute of the mobile terminal.

The number of the mobile terminals is large, considering that the utilization rate of the advertisement resource is guaranteed, not all the mobile terminals need to put the advertisement, at this time, the mobile terminals to put the advertisement need to be determined from the mobile terminals, in the present application, the mobile terminals whose operation attributes meet the advertisement putting conditions can be determined as the mobile terminals to put the advertisement, and the mobile terminals in step S11 refer to all the mobile terminals capable of putting the advertisement.

The mobile terminal in step S11 may be determined according to the location of the mobile terminal (one of the operation attributes of the mobile terminal), which may be an advertisement delivery city or an advertisement delivery area, or the terminal in step S11 may be determined according to the operation attributes of other mobile terminals, such as an advertisement conversion rate, a network status of the mobile terminal, and the like.

The mobile terminal in step S11 may be a mobile terminal with some special attributes, and may be a mobile terminal located in some advertisement delivery cities and some advertisement delivery regions, for example, the shenzhen prefecture area (advertisement delivery city and advertisement delivery region) of shenzhen city serves as an advertisement pilot, and all mobile terminals located in the shenzhen prefecture area (advertisement delivery city and advertisement delivery region) serve as mobile terminals at this time; it may also be a mobile terminal with some kind of keyword on the browser, for example, assuming that the advertisement product is wedding photo, the mobile terminal in step S11 may be a mobile terminal playing wedding-related content in shenzhen poverty, and the advertisement of wedding photo delivered to these mobile terminals may have a higher advertisement conversion rate. Further, the advertisement conversion rate of the mobile terminal may be determined based on the advertisement data fed back by the delivered advertisement, and the mobile terminal in step S11 may be a mobile terminal with a high advertisement conversion rate.

The operation attribute is data generated in the operation process of the mobile terminal, and at least comprises one or more of the following: network state of the mobile terminal, location of the mobile terminal, high frequency usage time period of the mobile terminal, advertisement value, advertisement conversion rate, advertisement priority. Wherein:

the network state of the mobile terminal includes a networking state and a non-networking state, and it can be understood that the networking state refers to that the mobile terminal is in a state where the mobile terminal can use data traffic, WI-FI and a shared hotspot and is in a state where the mobile terminal can be networked, at this time, a target advertisement can be loaded and displayed to a user, the mobile terminal plays, opens and loads after receiving the advertisement in the networking state, or the user is more likely to open the received advertisement in the networking state, while in the non-networking state, the advertisement received by the mobile terminal cannot be played, opened and loaded, and the user is likely to ignore the advertisement that is put this time, which shows that the mobile terminal has a lower advertisement conversion rate in the non-networking state. The advertisement delivery server may acquire a network status of the mobile terminal.

The position of the mobile terminal, namely the positioning, can be obtained through the GPS positioning of the mobile terminal, and similarly, the advertisement delivery server can obtain the position/positioning information of the mobile terminal. In some examples, the location of the mobile terminal may be a city (advertisement delivery city) or an area (advertisement delivery area), where the advertisement delivery city, advertisement delivery area refer to a city to which an advertisement is delivered and an administrative area in the city or an area in a certain address range of Z meters (Z is a positive integer). It will be appreciated that people in different cities have different preferences, for example, people in north are more interested in adult re-education, people in Chongqing are more interested in eating hot, for example, chafing dish, and advertisers will receive higher advertisement conversion rate if relevant advertisements are targeted to users in these areas. Of course, governments also have a preference for division of administrative areas in cities, some areas are mainly used for developing economy, and some areas are leased for developing technology, so that targeted placement of some advertisements to some administrative areas of cities can lead to higher advertisement conversion rates for advertisers.

The high-frequency use time period of the mobile terminal refers to a time period when the user uses the mobile terminal intensively, and the mobile terminal can record the use habit of the user and count the information.

The advertisement value refers to the value paid by the advertiser for the effective advertisement and the total advertisement, for example, the value of one effective advertisement is 0.5 yuan, and the value of the delivered ineffective advertisement is 0 yuan.

The advertisement priority refers to the order of advertisement delivery, and it can be understood that under the condition that other advertisement parameters are the same, the advertisement delivery is sequential, and at this time, the advertisement can be delivered based on the order of advertisement priority, that is, the advertisement with higher priority is delivered first, and the advertisement with lower priority is delivered after the advertisement with higher priority. In some examples, some advertisements need to be delivered in a short period of time, while some advertisements appear to need to be delivered for a long period of time, so the priority of advertisements that need to be delivered in a short period of time is higher. In some other examples, the advertisement is to be repeatedly placed, and the advertisement may be prioritized, and after placing the advertisement, the priority of the placed advertisement is decreased, and after the placement time satisfies a certain period of time, the priority of the advertisement may be increased, and when the priority of the advertisement is higher than the priorities of other advertisements, the advertisement may be placed again. In some other examples, the advertisement priority may be based on the advertisement placement order requested by the advertiser, or the advertisement priority may be determined by the time delegated by the advertiser. In the case of multiple advertisers, the advertising priority may also be determined based on the order of the commissions paid by the advertisers.

The advertisement conversion rate may be one or more of an advertisement click rate, an advertisement audience rate, and an advertisement product purchase rate, and may reflect whether the delivered advertisement is effectively received by the user (the user has operations of clicking, seeing and hearing, purchasing, and the like), and the advertisement effectively received by the user is referred to as a target effective advertisement, and the advertisement conversion rate may be the effective advertisement divided by the total advertisement delivery quantity. It will be appreciated that different ads have different conversion calculation modes, and some ads require users to click through to another web page for viewing, in this example, the ad conversion rate of the ad may be taken as the ad conversion rate of the ad, for example, when a certain ad is placed on a mobile terminal of M users, and only N users click on the ad, the ad conversion rate of the ad may be calculated as N divided by M (M, N is all positive integers greater than zero). In the example, the advertisement audition rate may be used as the advertisement conversion rate of the advertisement, for example, a certain advertisement is put on mobile terminals of M users, and only N users have finished watching and listening to the advertisement, so that the advertisement audition rate may be calculated as N divided by M. It should be appreciated that some advertisements are intended to promote a user to purchase a product in the advertisement, and in this example, the advertisement conversion rate may be determined based on the sales of the advertised product, for example, an advertisement entitled a product is placed on a mobile terminal of M users who purchased the product after learning the advertisement, the sales of the product may be statistically obtained as N, and the advertisement purchase rate may be calculated as N divided by M.

And S12, determining that the operation attribute of the mobile terminal meets the advertisement delivery condition.

After the operation attribute of the mobile terminal is detected, the operation attribute can be judged to judge whether the operation attribute meets the advertisement putting condition. In the embodiment of the application, the next step is executed after the operation attribute of the mobile terminal meets the condition of advertisement delivery: the step of determining the targeted advertisement may, in some other examples, continue in the event that the operational attributes of the mobile terminal do not satisfy the conditions for delivering the advertisement. Optionally, the step of determining the operation attribute may be one or more of the following steps:

if the network state of the mobile terminal is determined to be the networking state, determining that the operation attribute of the mobile terminal meets the condition of advertisement delivery; if the position of the mobile terminal is determined to be in the preset area, determining that the operation attribute of the mobile terminal meets the condition of advertisement delivery; if the current time meets the release time, determining that the operation attribute of the mobile terminal meets the release advertisement condition; if the current time is determined to meet the high-frequency use time period of the mobile terminal, determining that the operation attribute of the mobile terminal meets the advertisement putting condition; if the advertising value is determined to meet the preset value, determining that the operation attribute of the mobile terminal meets the advertising condition; if the advertisement conversion rate meets the preset conversion rate, determining that the operation attribute of the mobile terminal meets the advertisement delivery condition; and if the advertisement priority meets the preset priority, determining that the operation attribute of the mobile terminal meets the advertisement delivery condition.

And S13, determining the target advertisement and delivering the target advertisement to the mobile terminal.

The advertisements to be delivered by the advertisers can be stored in the advertisement database, and it can be understood that a large number of advertisements are stored in the advertisement database, the number of the advertisements to be delivered each time is limited, the advertisements to be delivered each time need to be determined from the advertisement database, and the determined advertisements are the target advertisements. In some examples, targeted advertisements may be determined from advertisements stored in an advertisement database based on the run attributes and then placed on the mobile terminal.

The target advertisement can be delivered to the mobile terminal through a server, a base station and the like, in other examples of the embodiment of the application, the advertisement delivery mode has other modes, one mode is to detect that the network state of the mobile terminal is the networking state when the network state of the mobile terminal is the networking state, the target advertisement is delivered to the mobile terminal, the other mode is to detect the high-frequency use time period of the mobile terminal, and the target advertisement is delivered to the mobile terminal when the high-frequency use time period of the mobile terminal is reached. Both of these ad delivery methods can ensure the delivered target ad can be viewed, clicked and purchased (product in the ad) by the user as much as possible. Optionally, a step of determining a delivery time may be further included before delivering the advertisement, and delivering the targeted advertisement to the mobile terminal at the delivery time. In some examples, the number of the target advertisements determined is multiple, and optionally, the mobile terminals may be sorted based on the priority of the target advertisement delivery, and the advertisement delivery may be performed in sequence.

The number of the advertisements stored in the advertisement database in the advertisements is large, and each advertisement needs to be delivered, and in addition to delivering the advertisement when the delivery condition is met, the advertisements in the advertisement database also need to be delivered when the delivery condition is not met, so in the embodiment of the present application, the method further includes the step of repeatedly executing the step S11 to the step S13 according to a preset delivery cycle until the advertisements to be delivered in the advertisement database are traversed. The preset delivery period may be a preset advertisement delivery time period during which the advertisements in the advertisement database are to be traversed.

Compared with the prior art in which targeted advertisement putting is not purposeful, the advertisement putting method can directionally put the targeted advertisement on the mobile terminal meeting the advertisement putting condition, so that the invalid putting of the advertisement can be reduced, and the resource consumption of advertisement putting is saved.

An embodiment of the present application further provides an advertisement running method, please refer to fig. 5, where the advertisement running method includes:

s101, detecting the operation attribute of the mobile terminal.

The operation attribute is data generated in the operation process of the mobile terminal, and at least comprises one or more of the following: the network state of the mobile terminal, the position of the mobile terminal, the high-frequency use time period of the mobile terminal, the advertisement value, the advertisement conversion rate and the advertisement priority. Wherein: the network state of the mobile terminal includes a networking state and a non-networking state, and it can be understood that the mobile terminal will play, open and load after receiving the advertisement in the networking state, or the user is more likely to open the received advertisement in the networking state, while the advertisement received by the mobile terminal will not play, open and load in the non-networking state. The advertisement delivery server may acquire a network status of the mobile terminal. The position of the mobile terminal, namely the positioning, can be obtained through the GPS positioning of the mobile terminal, and similarly, the advertisement delivery server can obtain the position/positioning information of the mobile terminal. The high-frequency use time period of the mobile terminal refers to a time period when the user uses the mobile terminal intensively, and the mobile terminal can record the use habit of the user and count the information.

S102, determining that the operation attribute of the mobile terminal meets the condition of advertisement delivery.

After the operation attribute of the mobile terminal is detected, the operation attribute can be judged to judge whether the operation attribute meets the advertisement putting condition. In the embodiment of the application, the next step is executed after the operation attribute of the mobile terminal meets the condition of advertisement delivery: the step of determining the targeted advertisement may, in some other examples, continue in the event that the operational attributes of the mobile terminal do not satisfy the conditions for delivering the advertisement. The step of continuously judging the operation attribute may include:

if the network state of the mobile terminal is the networking state, determining that the operation attribute of the mobile terminal meets the advertisement delivery condition, or determining that the operation attribute of the mobile terminal meets the advertisement delivery condition if the position of the mobile terminal is in a preset area, or determining that the operation attribute of the mobile terminal meets the advertisement delivery condition if the current time meets the advertisement delivery time, or determining that the operation attribute of the mobile terminal meets the advertisement delivery condition if the current time meets the high-frequency use time period of the mobile terminal. It can be understood that the habits of different users using the mobile terminal are different, and the high-frequency use time period of the users using the mobile terminal can be counted and the advertisement can be put in the time period. Since the user is using the mobile terminal at this time, the user is more likely to click, watch, purchase, etc. the advertisement when seeing the delivered advertisement, and thus the delivered advertisement can have a greater advertisement conversion rate by this delivery method. Of course, in some other examples, it may be detected whether the mobile terminal is in a networking state, and if so, the target advertisement is placed on the mobile terminal in the high-frequency usage time period.

S103, determining the target advertisement.

The advertisements to be delivered by the advertisers can be stored in the advertisement database, and it can be understood that a large number of advertisements are stored in the advertisement database, the number of the advertisements to be delivered each time is limited, the advertisements to be delivered each time need to be determined from the advertisement database, and the determined advertisements are the target advertisements. In the embodiment of the application, the attributes corresponding to the advertisements stored in the advertisement database, including the delivery area, the delivery time, the priority and the like, have different functions, and for the delivery area, when the mobile terminal is determined to be in the delivery area of an advertisement in the advertisement database, the mobile terminal is determined to meet the delivery conditions of the advertisement, and then the advertisement can be delivered to the mobile terminal meeting the delivery conditions; for the delivery time, if the current time meets the delivery time of an advertisement, the advertisement can be delivered to the mobile terminal within the delivery time; the priority refers to the placement sequence of a plurality of advertisements under the condition of meeting the placement area, the placement time, and the like, and in the embodiment of the present application, the priority may be adjusted, for example, after the advertisement is placed, the priority of the advertisement may be adjusted to be lower, and after the advertisement meets the condition (the preset time length after the advertisement is placed), the priority of the advertisement is updated.

In an embodiment of the present application, a target advertisement may be determined from advertisements stored in an advertisement database based on the running attribute, and the step of determining the target advertisement may include: if the location of the mobile terminal is in a preset area (a placement area of some advertisements in the advertisement database), an advertisement in the advertisement database whose attributes include the preset area may be determined as a target advertisement. It can be appreciated that placing their store-related advertisements on mobile terminals that are near an advertiser's offline store can increase the probability that a mobile terminal user will see the advertisements before going to their offline store for consumption. It will be appreciated that people in different cities have different preferences, for example, people in north are more interested in adult re-education, people in Chongqing are more interested in eating hot, for example, chafing dish, and advertisers will receive higher advertisement conversion rate if relevant advertisements are targeted to users in these areas. Of course, governments also have a preference for division of administrative areas in cities, some areas are mainly used for developing economy, and some areas are leased for developing technology, so that targeted placement of some advertisements to some administrative areas of cities can lead to higher advertisement conversion rates for advertisers.

The step of targeting advertisements may further comprise: if the current time satisfies the placement time (placement time of some advertisements in the advertisement database), the advertisement in the advertisement database whose attribute includes the placement time may be determined as the target advertisement.

And S104, counting the service cycle time of each mobile terminal.

And S105, determining the high-frequency using time from the using cycle time as the target advertisement putting time.

The habit of each user using the mobile terminal is different, so the usage cycle time of the user using the mobile terminal can be obtained from the mobile terminal before the advertisement is delivered, for example, the advertisement delivery server can obtain the usage cycle time from the mobile terminal, and the usage cycle time of the mobile terminal is determined as the delivery time of the target advertisement. In the embodiment of the application, in order to further improve the advertisement conversion rate, the usage cycle time of each mobile terminal may be counted, the high-frequency usage time period of each mobile terminal is determined from the usage cycle times, and the high-frequency usage time period is determined as the placement time of the target advertisement. In some examples, the overlapped usage cycle time of each mobile terminal may be determined as a high-frequency usage time period, and in other examples, the overlapped usage cycle time of a preset number of mobile terminals may be determined as a high-frequency usage time period, which is a placement time of the target advertisement. For example, the usage time of 25 mobile terminals is 7:00 to 9:00, the usage cycle time of 150 target terminals is 11:00 to 13:00, and the usage cycle time of 200 target terminals is 18:00 to 23:00, and then the usage cycle time corresponding to the number of target terminals greater than 100 may be determined as the usage cycle time counted in step S203, that is, 11:00 to 13:00 and 18:00 to 23:00 are determined as the usage cycle time counted in step S203.

S106, sequencing the target advertisements according to the priority, and delivering the target advertisements to the mobile terminal in the delivery time according to the sequencing.

It should be understood that there may be a plurality of targeted advertisements, and in this case, the placement order of the targeted advertisements may be determined based on the priority of each targeted advertisement, where the priority is an attribute of the advertisement, and the placement order of the advertisements may be determined based on the priority under the condition that the attributes such as placement area and placement time are equal.

S107, degrading the priority of each target advertisement.

And S108, upgrading the priority of the target advertisement when the target advertisement is determined to meet the preset delivery period.

The number of advertisements to be delivered each time is limited, and after a plurality of target advertisements with the delivery sequence being earlier are delivered, the priority of the delivered target advertisements can be degraded, so that the advertisements with the later priority can be delivered preferentially under the condition that the same delivery conditions are met.

After the delivered advertisement meets the condition (for example, the time for delivering the advertisement meets the preset time length), the priority of the advertisement is upgraded.

After the targeted advertisement is delivered, advertisement parameters such as advertisement conversion rate, advertisement priority, etc. stored in the advertisement database may be updated. In some examples, the advertisement needs to be repeatedly placed, after a target advertisement is placed, the advertisement priority of the advertisement in the advertisement database can be lowered, the advertisement priority of the advertisement can be increased when the target advertisement meets some preset conditions, and the target advertisement can be placed again if the advertisement has higher priority than other advertisement and meets other advertisement placement conditions. For example, the advertisement priority of an advertisement a is a rank (the advertisement priority has four ranks of a, b, c, and d, where a is the highest rank and d is the lowest rank), the advertisement a can be delivered when the advertisement a still satisfies other advertisement delivery conditions, the advertisement priority of the advertisement a is reduced to the rank d after advertisement delivery, the advertisement priority of the advertisement a can be increased every three hours, the advertisement priority of the advertisement a is changed to the rank a again after nine hours, and the advertisement a can be delivered again when the advertisement a still satisfies other delivery conditions.

In some other examples, the advertisement conversion rate of the target advertisement put this time may also be obtained, and the advertisement conversion rate of the target advertisement in the advertisement database is updated to the advertisement conversion rate of the target advertisement put this time. Of course, in still other examples, reducing the advertisement priority of the targeted advertisement and modifying the advertisement conversion rate of the targeted advertisement in the advertisement database may be performed simultaneously.

And S109, repeatedly executing the step S101 to the step S108 according to a preset putting period until the advertisements in the advertisement database are traversed.

The number of the advertisements stored in the advertisement database in the advertisements is large, and each advertisement needs to be delivered, and except for delivering the advertisement when the delivery condition is met, the advertisements in the advertisement database also need to be delivered when the delivery condition is not met, so in the embodiment of the application, the method further includes the step of repeatedly executing the step S101 to the step S108 according to a preset delivery cycle until the advertisements to be delivered in the advertisement database are traversed. The preset delivery period may be a preset advertisement delivery time period during which the advertisements in the advertisement database are to be traversed. The preset delivery period may be set to one week, one month, one quarter, etc.

The present application further provides a mobile terminal device, where the terminal device includes a memory and a processor, and the memory stores an advertisement delivery program, and the advertisement delivery program can be executed by the processor to implement the steps of the advertisement delivery method introduced in any of the above embodiments.

The present application further provides a computer-readable storage medium, on which an advertisement delivery program is stored, where the advertisement delivery program can be executed by a processor to implement the steps of the advertisement delivery method introduced in any of the above embodiments.

In the embodiments of the mobile terminal and the computer-readable storage medium provided in the present application, all technical features of the embodiments of the advertisement delivery method are included, and the expanding and explaining contents of the specification are basically the same as those of the embodiments of the method, and are not described herein again.

Embodiments of the present application also provide a computer program product, which includes computer program code, when the computer program code runs on a computer, the computer is caused to execute the method in the above various possible embodiments.

Embodiments of the present application further provide a chip, which includes a memory and a processor, where the memory is used to store a computer program, and the processor is used to call and run the computer program from the memory, so that a device in which the chip is installed executes the method in the above various possible embodiments.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, a controlled terminal, or a network device) to execute the method of each embodiment of the present application.

The above description is only a preferred embodiment of the present application, and not intended to limit the scope of the present application, and all modifications of equivalent structures and equivalent processes, which are made by the contents of the specification and the drawings of the present application, or which are directly or indirectly applied to other related technical fields, are included in the scope of the present application.

Claims

1. An advertisement delivery method, characterized in that the advertisement delivery method comprises:

s11, detecting the operation attribute of the mobile terminal;

2. The advertising method of claim 1, wherein the operational attributes include at least one or more of: the network state of the mobile terminal, the position of the mobile terminal, the high-frequency use time period of the mobile terminal, the advertisement value, the advertisement conversion rate and the advertisement priority.

3. The advertisement delivery method according to claim 2, wherein the step S12 includes:

4. The advertisement delivery method according to any one of claims 1 to 3, wherein the delivering the targeted advertisement to the mobile terminal comprises:

demoting an advertisement priority for each of the targeted advertisements;

5. The advertisement delivery method according to any one of claims 1 to 3, wherein the delivering the targeted advertisement to the mobile terminal comprises:

counting the service cycle time of each mobile terminal;

6. The advertisement delivery method according to any one of claims 1 to 3, wherein the determining the target advertisement in the step S13 includes:

7. The advertisement delivery method of claim 6, wherein the determining a targeted advertisement from the advertisements to be delivered in the advertisement database based on the operational attributes comprises:

8. The advertisement delivery method according to claim 6, wherein after the step S13, the advertisement delivery method further comprises:

9. A mobile terminal, characterized in that the mobile terminal comprises: memory, a processor, wherein the memory has stored thereon an advertisement delivery program, which when executed by the processor implements the steps of the advertisement delivery method according to any one of claims 1 to 8.

10. A readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the advertisement delivery method according to any one of claims 1 to 8.