CN112347395A

CN112347395A - Special effect display method and device, electronic equipment and computer storage medium

Info

Publication number: CN112347395A
Application number: CN201910725572.9A
Authority: CN
Inventors: 杨琳; 王鑫; 文广
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-08-07
Filing date: 2019-08-07
Publication date: 2021-02-09
Anticipated expiration: 2039-08-07
Also published as: CN112347395B

Abstract

The embodiment of the application provides a special effect display method, a special effect display device, electronic equipment and a computer storage medium, wherein the special effect display method comprises the following steps: determining a target object targeted by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, wherein the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page; determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path. Through the embodiment of the application, the viewpoint expression form and the interaction form are enriched, the viewpoint expression interest is enhanced, and the user attractiveness and the user stickiness of the application or platform are improved.

Description

Special effect display method and device, electronic equipment and computer storage medium

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to a special effect display method and device, electronic equipment and a computer storage medium.

Background

With the development of internet technology, more and more platforms or applications provide functions for users to make opinions for user interaction, so as to enrich the use experience of the users.

For example, various social application platforms, instant messaging applications, browser applications, live-type applications, audio-video websites, e-book-type applications, etc., provide interaction and comment functionality, and the like. However, whether interactive or commenting, the current approaches are limited in many ways to the way of publishing text, or simply to the way of giving up or giving up.

The methods are simple to realize, have single expression form, and cannot realize rich viewpoint expression and interaction functions.

Disclosure of Invention

In view of the above, embodiments of the present application provide a special effect display scheme to solve some or all of the above problems.

According to a first aspect of an embodiment of the present application, there is provided a special effect display method, including: determining a target object targeted by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, wherein the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page; determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

According to a second aspect of the embodiments of the present application, there is provided a special effect displaying apparatus, including: the device comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining a target object aimed by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, and the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page; the second determining module is used for determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position; and the display module is used for displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

According to a third aspect of embodiments of the present application, there is provided an electronic apparatus, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus; the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the special effect showing method in the first aspect.

According to a fourth aspect of embodiments of the present application, there is provided a computer storage medium having stored thereon a computer program which, when executed by a processor, implements the special effects presentation method according to the first aspect.

According to the special effect display scheme provided by the embodiment of the application, a preset identification for a user to express tendency opinions of content objects displayed in a page is arranged in the page, and when the preset identification is triggered, a target object for triggering operation is determined; determining a corresponding first special effect display path according to the position of the corresponding object identifier of the target object in the page; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path. Therefore, the user can express the own tendency opinion on the content object through the preset identification, and the tendency opinion can form a dynamic special effect such as an animation effect, so that the viewpoint expression form and the interaction form are enriched, the viewpoint expression interest is enhanced, and the user attraction and the viscosity of the application or the platform are also improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the embodiments of the present application, and other drawings can be obtained by those skilled in the art according to the drawings.

Fig. 1 is a flowchart illustrating steps of a special effect displaying method according to a first embodiment of the present application;

FIG. 2A is a flowchart illustrating steps of a special effect displaying method according to a second embodiment of the present disclosure;

FIG. 2B is a diagram illustrating a first scenario in the embodiment shown in FIG. 2A;

FIG. 2C is a diagram illustrating a second scenario in the embodiment shown in FIG. 2A;

FIG. 2D is a diagram illustrating a third scenario in the embodiment shown in FIG. 2A;

FIG. 2E is a diagram illustrating a fourth scenario in the embodiment shown in FIG. 2A;

FIG. 2F is a diagram illustrating a fifth scenario in the embodiment shown in FIG. 2A;

FIG. 2G is a diagram illustrating a sixth scenario in the embodiment shown in FIG. 2A;

FIG. 3 is a block diagram of a special effect display apparatus according to a third embodiment of the present application;

FIG. 4 is a block diagram of a special effect display apparatus according to a fourth embodiment of the present disclosure;

fig. 5 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present application.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application shall fall within the scope of the protection of the embodiments in the present application.

The following further describes specific implementations of embodiments of the present application with reference to the drawings of the embodiments of the present application.

Example one

Referring to fig. 1, a flowchart illustrating steps of a special effect displaying method according to a first embodiment of the present application is shown.

The special effect display method of the embodiment comprises the following steps:

step S102: and determining a target object aimed at by the trigger operation according to the trigger operation of a user on a preset identifier displayed in a page.

Wherein the preset identifier is an identifier for a tendency opinion of a content object displayed in the page by the user. Such as expressing approval opinions agreeing with the opinions expressed by the content objects, expressing objection opinions objecting against the opinions expressed by the content objects, expressing neutral opinions without particular opinions about the opinions expressed by the content objects, expressing appreciation opinions about the contents of the content objects, expressing no appreciation of the contents of the content objects, and the like, which are not limited by the embodiments of the present application. The content object may be any suitable object, such as a combination of one or more of a text object, a picture object, an audio object, and a video object.

In the embodiment of the present application, the preset identifier may adopt any appropriate identifier form, such as an image identifier, a text identifier, an identifier combining an image and text, and the like. Preferably, the preset mark is an image mark, such as a red heart mark when expressing a favorable opinion, an egg mark when expressing a negative opinion, and the like.

The preset identifier may be set appropriately according to different applicable scenarios, for example, for a comment page, one preset identifier may correspond to each comment, or the preset identifier may be set for comments meeting a certain condition; for an instant messaging page, one preset identifier can be corresponding to one chat scene, and the chat scene can be a one-to-one chat scene of two users or a group chat scene of more than two users; the audio playing page and the video playing page can both adopt a similar mode as the comment page, namely, each audio or video corresponds to a preset identifier, or the preset identifier is set for the audio or video meeting a certain condition, and the like.

When a user performs a trigger operation (e.g., clicking, long-pressing, etc.) on a preset identifier, a target object corresponding to the trigger operation needs to be determined, which is usually a certain user, e.g., a publisher of a certain comment, a certain user in a chat scene, a publisher of a certain audio or video, etc.

Step S104: and determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position.

In the embodiment of the application, the target object corresponds to the corresponding object identifier and is displayed in the page. The object identifier may be in any suitable identifier form, such as an image form, a text form, a combination of an image and a text form, and the like.

The position of the object identifier corresponding to the target object in the page is a target position for displaying the dynamic special effect, and can also be understood as an end position. Therefore, the showing path of the special effect can be determined according to the set rule. For example, a person skilled in the art may designate an appropriate position in the setting rule as a starting position, and generate a corresponding path for displaying the special effect, that is, a first special effect displaying path, according to the starting position and the target position.

Step S106: and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

No matter what type of the preset identification is adopted, corresponding images or animations can be set for the preset identification, and based on the corresponding images or animations, corresponding dynamic special effects are generated or determined and displayed according to the first special effect display path.

In a feasible manner, the preset identifier may be in the form of an image identifier, and in this case, the image may be directly generated into a dynamic special effect. For example, if the egg image identified as expressing the objection opinion is preset, the dynamic special effect thereof may be a special effect of throwing the egg to the target position. It should be noted that, if the dynamic special effect needs to be temporarily generated, such as the special effect of throwing the egg as described above, the generation manner may be generated by a person skilled in the art using a suitable algorithm, for example, the position of the egg image on the first special effect display path is changed at intervals, and the specific generation manner of the dynamic special effect is not limited in the embodiment of the present application. Of course, the dynamic special effect can also be generated in advance, stored corresponding to the preset identification, and directly used after adjusting corresponding parameters according to the target position when in use.

According to the embodiment, the preset identification for the user to express the tendency opinion on the content object displayed in the page is set in the page, and when the preset identification is triggered, the target object for triggering operation is determined; determining a corresponding first special effect display path according to the position of the corresponding object identifier of the target object in the page; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path. Therefore, the user can express the own tendency opinion on the content object through the preset identification, and the tendency opinion can form a dynamic special effect such as an animation effect, so that the viewpoint expression form and the interaction form are enriched, the viewpoint expression interest is enhanced, and the user attraction and the viscosity of the application or the platform are also improved.

The special effect display method of the embodiment may be executed by any suitable electronic device with data processing capability, including but not limited to: servers, mobile terminals (such as tablet computers, mobile phones and the like), PCs and the like.

Example two

Referring to fig. 2A, a flowchart illustrating steps of a special effect displaying method according to a second embodiment of the present application is shown.

step S202: and displaying the page comprising the content object and the preset identification.

The preset identification is used for representing the tendency opinion of the user aiming at the content object displayed in the page.

The solution of the embodiment of the present application can be applied to a variety of different scenarios, which are respectively exemplified below.

In the example scene of the embodiment, the preset identifier is in an image identifier form, so that on one hand, the opinion expression is more visual and clear, and on the other hand, the interestingness of the opinion expression is greatly increased. Optionally, in practical application, a fixed image identifier may be set for the preset identifier, or multiple different image identifiers may be set for the same preset identifier, and the image identifiers are determined by user selection. Hereinafter, a description will be given of a scene in which an egg image expressing an objection opinion is used as a preset mark.

Comment scene

As shown in fig. 2B, the current page is a comment area presentation page in which comments of a plurality of users (in this embodiment, the number of "a plurality" or "a plurality" and the like in this application, which is related to "a plurality", means two or more) are presented, and three user comments, which are a comment posted by user a, a comment posted by user B, and a comment posted by user C, are presented in the left interface of fig. 2B. As can be seen in the left-hand interface of FIG. 2B, each comment corresponds to an indication of an opinion expression (as shown in the upward thumb image of the figure) and an opinion expression (as shown in the image of an egg). Of course, in practical application, only one kind of identification may be set.

In this scenario, the content object is comment content published by the user, which is set as text in this example, and the preset identifier is an egg image, and when the preset identifier is triggered, a dynamic special effect of throwing an egg to the comment-publishing user is triggered. For example, when the egg image corresponding to the user B is triggered, the egg is thrown to the head portrait of the user B, as shown in the right interface in fig. 2B.

(II) instant messaging scenarios

The instant messaging scenario may be any suitable scenario in which instant interaction is possible, such as a "pinned" instant chat scenario.

As shown in fig. 2C, the left interface shows that the current page is a page for chatting through the instant messaging application, the page shows the chat interfaces of two users (user a and user B), and the chat tool bar at the bottom of the page shows an identification expressing an opinion in favor (as shown by an upward thumb image in the figure) and an identification expressing an opinion in opposition (as shown by an egg image in the figure). Of course, in practical application, only one kind of identification may be set. If the preset identifier is triggered by the user a, for example, an egg image, the egg may be thrown from the avatar position corresponding to the latest message of the user a to the avatar position corresponding to the latest message of the user B according to the determined first special effect display path (as shown in the right-side interface of fig. 2C); or throwing the egg from the egg image position to the head portrait position corresponding to the latest message of the user B.

The preset identifier may also be displayed and triggered in a hidden menu or a folded menu, for example, a corresponding menu trigger button is set in the chat toolbar, when the button is clicked, the menu including the preset identifier is displayed, and the user performs a trigger operation by clicking the preset identifier in the menu.

Fig. 2D shows another page for chatting through an instant messaging application, in which the left-hand interface shows the page as a chat interface including four users (user a, user B, user C, and user D), and an indication of expressed positive opinions (as shown in the upward thumb image of the figure) and an indication of expressed negative opinions (as shown in the egg image of the figure) are shown in the chat toolbar at the bottom of the interface. Of course, in practical application, only one kind of identification may be set. Assuming that the user a still triggers the preset identifier, such as the egg image, at this time, the target object selection interface (as shown in the middle interface in fig. 2D) will be displayed. If the user a selects the user C as the target object, the egg may be thrown from the avatar position corresponding to the latest message of the user a to the avatar position corresponding to the latest message of the user C according to the determined first special effect display path; alternatively, the egg is thrown from the egg image position to the avatar position corresponding to the latest message of user C (as shown in the right-hand interface of fig. 2D).

It can be seen that in this scenario, the content object is the content of the instant message posted by the user, in this example, the content object is set as a text, the preset identifier is an egg image, and when the preset identifier is triggered, a dynamic special effect of throwing an egg to a certain user posting an instant message is triggered.

(III) Community interaction scenarios

The community interaction scene may be any suitable non-real-time or real-time scene that allows interaction between users, such as various forums, BBSs, and the like.

As shown in fig. 2E, the current page is a forum presentation page that presents messages posted by multiple users (including question messages posted by the building owner and reply messages posted by other users), as shown in the left-hand interface of fig. 2E. The user A is a user who issues a question, and the user B and the user C are users who reply to the question. As can be seen in the left interface of fig. 2E, each message corresponds to an indication of approval (as shown in the upward thumb image) and an indication of disapproval (as shown in the egg image). Of course, in practical application, only one kind of identification may be set.

In this scenario, the content object is a message issued by a user, and in this example, the content object is set to be a text, and a preset identifier is an egg image. For example, when the egg image corresponding to the user B is triggered, the egg is thrown to the head portrait of the user B, as shown in the right interface in fig. 2E.

(IV) multimedia interaction scenarios

The multimedia interaction scene may be any suitable scene that can interact through audio, video or audio/video, such as an audio live broadcast or recorded broadcast scene, a video live broadcast or recorded broadcast scene, and the like.

As shown in fig. 2F, the current page is an audio recording page showing the audio released by user a, and correspondingly, the object identifier (e.g. head portrait) of user a corresponds to the identifier expressing the positive opinion (as shown in the image of the upward thumb) and the identifier expressing the negative opinion (as shown in the image of the egg) beside the object identifier (e.g. head portrait), as shown in the left interface of fig. 2F. Of course, in practical application, only one kind of identification may be set.

In this scenario, the content object is the audio published by the user a, and the preset identifier is an egg image, and when the preset identifier is triggered, a dynamic special effect of throwing an egg for the user a in this example is triggered, as shown in the right-side interface in fig. 2F.

It should be noted that if corresponding user comments and the like are also displayed in the current page, the preset identifier may be set with reference to the comment scene (a) to perform special effect display.

Fig. 2G shows a live video page showing that user a is playing live video, and correspondingly, there are an indication of expressing a positive opinion (as shown in the upward thumb image of the figure) and an indication of expressing a negative opinion (as shown in the egg image of the figure) beside the object indication (as shown in the head portrait) of user a, as shown in the left side interface of fig. 2G. Of course, in practical application, only one kind of identification may be set.

In this scenario, the content object is a video that the user a is live, the preset identifier is an egg image, and when the preset identifier is triggered, the dynamic special effect of throwing an egg to the avatar of the user a in this example of the live video player is triggered, as shown in the right-side interface in fig. 2G.

The above scenarios are merely exemplary, but it should be apparent to those skilled in the art that the solution of the embodiments of the present application may be applied in other review or interaction scenarios as well.

Step S204: and determining a target object aimed at by the trigger operation according to the trigger operation of a user on a preset identifier displayed in a page.

As mentioned above, the preset identifier is an identifier for characterizing a tendency opinion of a user with respect to a content object displayed in the page.

This step can be implemented in different forms according to different usage scenarios.

For example, when the usage scenario is a comment scenario, this step may be implemented as: receiving a triggering operation of a user on a preset identifier in at least one comment area displayed in a page; and determining the user corresponding to the comment area where the triggered preset identifier is located as a target object for the triggering operation. If the preset identifier of the area where the comment issued by the user a is located is triggered, the user a is determined as the target object. Therefore, the interestingness of the comment scene is increased, the viewpoint expression modes are enriched, and the use experience of the user is improved.

When the usage scenario is an instant messaging scenario, this step may be implemented as: receiving a trigger operation of a user on a preset identifier in an instant messaging interface displayed in a page; judging whether the number of operable users in the instant messaging interface is single or not; if yes, determining the operable user as a target object aimed by the trigger operation. For example, in a one-to-one chat scenario, if the user a triggers the preset identifier, the user B becomes an operable user and only one operable user is the user B, and at this time, the user B is the target object. And if the data of the operable user is not single, receiving selection operation of the operable user, and determining the selected operable user as a target object aimed at by the trigger operation. For example, in more than two chat scenes, if the user a triggers the preset identifier, information of other users except the user a is displayed, the other users are operable users, and at this time, more than one operable user is available. The user a may select one user from a plurality of other users, and the selected user is the target object. Therefore, the interest of the instant messaging scene is increased, the viewpoint expression modes are enriched, and the use experience of the user is improved.

When the usage scenario is a community interaction scenario, this step may be implemented as: receiving a triggering operation of a user on a preset identifier in a community interaction area displayed in a page; and determining the user corresponding to the community interaction area where the triggered preset identifier is located as a target object for the triggering operation. For example, if the preset identifier of the area where the user a issues the question or replies or views is triggered, the user a is determined as the target object. Therefore, the interestingness of the community interaction scene is increased, the viewpoint expression modes are enriched, and the use experience of the user is improved.

When the usage scenario is a multimedia interaction scenario, this step may be implemented as: receiving a trigger operation of a user on a preset identifier displayed in a multimedia display page; and determining the user corresponding to the currently played multimedia content as the target object aimed at by the trigger operation. In this case, the target object is mostly the user who distributes the multimedia content. If the preset identifier corresponding to the video anchor user a is triggered, the user a is determined as the target object. Therefore, the interestingness of the multimedia interaction scene is increased, the viewpoint expression modes are enriched, and the use experience of the user is improved.

Through the process, triggering of the preset identification and determination of the target object under different scenes are achieved.

Step S206: and determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position.

In one possible approach, this step can be implemented as: and generating a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position and taking the position of the preset identifier in the page as an initial position.

The object identifier is used to identify the user, and generally, the object identifier mostly adopts the form of a user avatar. Based on this, the position of the preset identifier in the page can be used as a starting position, and the position of the object identifier in the page is used as a target position, so that a corresponding first special effect display path is generated.

The specific generation manner of the first special effect display path may be implemented by those skilled in the art by adopting any appropriate path generation manner according to actual requirements, such as a parabolic path, a wave path, a straight path, and the like.

The method can meet the requirements of most application scenes and has high applicability and compatibility. But not limited thereto, in practical applications, other path generation manners may also be adopted, such as using the user avatar position triggering the preset identifier as the starting position in an instant messaging scenario. Alternatively, other suitable positions may be set by those skilled in the art as the starting position.

Step S208: and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

In a feasible manner, the first dynamic special effect corresponding to the preset identifier can be displayed along a first special effect display path, and the second dynamic special effect corresponding to the preset identifier is displayed at the target position, so that the display form of the special effect is further enriched, and the interaction interest is improved. The second dynamic effect may include an image effect and/or a text effect.

For example, when an egg image expressing an objection opinion is triggered, an effect that an egg is thrown along a parabola to the head portrait of the user A is formed, and when the egg image reaches the position of the head portrait of the user A, a cartoon image with a sad expression is shown at the position of the head portrait. Optionally, the character of 'smelly egg + 1' can also be displayed on the cartoon image.

In a further optional possible implementation, the displaying, at the target location, a second dynamic special effect corresponding to the preset identifier may include: counting the display times of the first dynamic special effect aiming at the target object; and determining a second dynamic special effect to be displayed according to the statistical result, and displaying the determined second dynamic special effect at the target position. Therefore, the special effect display form is more interesting and attractive, and the user viscosity of the application or platform is improved.

For example, when an egg image expressing an objection opinion is triggered, an effect that an egg is thrown along a parabola to the head portrait of the user A is formed, and when the egg image reaches the position of the head portrait of the user A, a cartoon image with a sad expression is shown at the position of the head portrait. Optionally, the character of 'smelly egg + 1' can also be displayed on the cartoon image. Further, the second dynamic special effect may be changed when the number of times the eggs are thrown reaches a certain threshold value, wherein the threshold value may be set to one or more. If the number of times that the user A is thrown reaches 5 times, the cartoon image at the head portrait position of the user A is changed from the sad expression to the tear expression; if the number of times reaches 10 times, the expression of tears changes to the expression of crying, and so on. The correspondence between the statistical result and the second dynamic special effect may be set by a person skilled in the art according to actual requirements, and the embodiment of the present application does not limit this.

Further optionally, after obtaining the statistical result, the method may further: and determining the heat of the content object displayed in the page according to the statistical result, and recommending and displaying the content object according to the heat. For example, if the heat reaches a certain threshold, the content object is recommended and displayed, wherein the threshold is set by a person skilled in the art according to actual needs. If the number of times of throwing eggs for a comment reaches more than 50 times, the comment is placed at the top; and if the number of times of throwing eggs for a certain live video reaches more than 50 times, recommending the live video on a home page of the live application. Of course, a plurality of content objects can also be ranked according to the statistical result, and the content objects are recommended and displayed according to the ranking result.

In another possible approach, when the object identifier of the target object is the object image identifier, the second dynamic special effect may be generated by: carrying out image recognition on the object image identifier to obtain the image type of the object image identifier; determining a corresponding AR (augmented reality) special effect according to the image type; and combining the object image identification and the AR special effect to generate a second dynamic special effect. The corresponding relation between the image type and the AR special effect can be preset and stored. By the method, the object image identification is effectively utilized, the connection with the object image identification is tighter, and the use feeling of a user can be further improved.

For example, if the object image is identified as the avatar of the user, and the image type identified by the object image is determined to be the avatar identification through image recognition, a corresponding AR expression such as an expression indicating a negative emotion (e.g., tear two lines) or an expression indicating a positive emotion (e.g., grin) may be added to the face position of the avatar. Optionally, each element in the object image identifier may be further identified, and the object image identifier is combined with the AR special effect according to the identification result. For example, in order to combine the user head portrait with the AR expression more accurately, each organ in the user head portrait may be identified, for example, after the eye position is identified, the AR expression of "two rows of tears" is combined to the lower side of the eyes; or, after the mouth position is recognized, the AR expression of "grin" is overlapped to the mouth position, and so on.

In yet another possible way, when the preset identifier is an image identifier; and the dynamic special effect corresponding to the preset identification is the dynamic special effect generated according to the image identification. By adopting the method, the correspondence between the dynamic special effect and the preset identification is more direct, and a user can intuitively know the possible form of the dynamic special effect, so that the operation and experience of the user are facilitated.

For example, if the preset identifier is an egg image, when the egg image is triggered by clicking, a stereoscopic image of an egg is generated, and the image is thrown to the head portrait of the user by using a certain first special effect display path, such as a parabolic curve.

In another feasible manner, before the second dynamic special effect corresponding to the preset identifier is displayed at the target position, the object identifier of the target object may be moved from the target position to the preset position; or hiding the display of the object identifier of the target object at the target position, and displaying a third dynamic special effect at a preset position different from the target position. Therefore, the effect that the target object avoids the special effect initiated by the special effect initiator is achieved. The preset position can be set by a person skilled in the art according to actual requirements, such as a left position, a right position, an upper position and a lower position of an original target position, or a position moving along a certain route, and the like.

For example, the egg is thrown along a parabola toward the user a avatar, before the egg image reaches the position of the user a avatar, such as 20MS (milliseconds) before, or, when 3MM (millimeters) from the user a avatar, the user a avatar moves to 5MM from the home position, and so on.

For another example, the egg is thrown along a parabola toward the user a head portrait, the user a head portrait is hidden until the egg image reaches the position of the user a head portrait, and a little person who performs a jumping motion is displayed at a position 5MM away from the original user a head portrait, and so on.

In another feasible manner, after the second dynamic special effect corresponding to the preset identifier is displayed at the target position, a trigger operation of the target object on the preset identifier may be further received; displaying the dynamic special effect along a direction opposite to a first special effect displaying path according to the triggering operation; or, determining a second special effect display path according to the position of the object identifier of the user (i.e. the user of the initiator) in the page, and displaying the dynamic special effect along the second special effect display path. For both the initiator (i.e., the user) and the receiver (i.e., the target object) of the dynamic special effect, the preset identifier is displayed in a page. Based on this, the counter-attack special effect of the receiver can be realized. If the page of the receiver displays the object identifier of the initiator, the display position of the object identifier in the page can be used as a target position during counterattack, and the dynamic special effect is displayed along the original special effect path, namely the first special effect display path in the reverse direction; if the object identification of the initiator is not displayed in the page of the receiver, the position of the preset identification can be taken as a target position during counterattack, and the dynamic special effect is displayed along the original special effect path in the reverse direction. Of course, the receiving side may also generate a new second special effect showing path different from the first special effect showing path, for example, the first special effect showing path is a parabola, the second special effect showing path is a straight line, and so on.

For example, after the egg is thrown from the avatar of the user B to the avatar of the user a along the parabola, the user a also triggers the preset identifier, and then the dynamic special effect of throwing the egg from the avatar of the user a to the avatar of the user B in the opposite direction along the original parabola is displayed, and the like.

For another example, after the egg is thrown from the head portrait of the user B to the head portrait of the user a along the parabola, the user a also triggers the preset identifier, and then the dynamic special effect of throwing the egg from the head portrait of the user a to the head portrait of the user B along the straight line is displayed, and the like.

The above procedure will be briefly described below by taking the review scene shown in fig. 2B as an example.

As shown in the left interface of fig. 2B, when a user X (a comment viewer, not the user shown in the figure) clicks an egg image in the upper right corner of the comment area where the user B is located, the user B is determined as a target object, and the position of the avatar of the user B is obtained; then, a three-dimensional image of the egg is generated, and the egg is thrown to the head portrait of the user B by a parabolic curve; when the head portrait position of the user B is reached, the visual dynamic effect that eggs with different expressions are scattered is generated, and the number of the egg hits and the file display (the specific file can be set by a person skilled in the art) are displayed above, such as displaying "1 egg hit", "2 egg hits", and the like. The user X can repeatedly click the egg image for many times to trigger the egg throwing effect, and the numbers representing the egg clicking number are accumulated continuously. The total 10 expressions are set to be displayed circularly, and the upper file is displayed as 'stunned' after the user X clicks the egg image 10 times, so that the interestingness is increased. Of course, other image forms corresponding to the preset mark are also applicable, such as bomb image, tomato image, and the like.

Currently, the comment field of mainstream information flow products such as browsers only praise and express views in a static manner, and express a relatively single interactive function that praises and agrees to the views. In the example, the mode of throwing eggs, expressions and documentations is used, the disagreement of the user to the comment viewpoint is expressed in a lovely and mild mode, the disagreement emotion is lovely as much as possible, and the hot atmosphere of the comment area is improved.

In addition, in a feasible manner, before the target object targeted by the trigger operation is determined according to the trigger operation of the user on the preset identifier displayed in the page, the interactive information of a plurality of other users different from the user can be acquired in real time; and determining to perform triggering operation on the preset identification displayed in the page according to the analysis result of the semantic analysis of the interactive information. The specific implementation of the semantic analysis may be set by a person skilled in the art according to actual requirements, and the embodiment of the present application does not limit this.

For example, in a multimedia interaction scenario, a community interaction scenario, and multiple instant messaging scenarios, if a conflict occurs among multiple users, the interaction information of the multiple users may be analyzed to determine whether the conflict occurs among the multiple users. If the conflict is determined to occur, the preset identifier can be triggered by management or maintenance personnel in the scene, so that the purposes of mediation, placation or management are achieved.

In another possible way, before the target object targeted by the trigger operation is determined according to the trigger operation of the user on the preset identifier displayed in the page, whether the user has the right to perform the trigger operation on the preset identifier can also be judged; and if the authority exists, executing the trigger operation according to the preset identification displayed in the page by the user, and determining the operation of the target object aimed by the trigger operation.

Optionally, the determining whether the user has the right to perform the trigger operation on the preset identifier includes: acquiring expense information in a user account of the user, and judging whether the user has the authority of triggering the preset identification or not according to the expense information; or acquiring resource information in a user account of the user, and judging whether the user has the permission to perform triggering operation on the preset identification according to the resource information.

In this way, the dynamic special effects are not available to all users, and can be used only when certain conditions are satisfied. For example, it is necessary to have a certain cost or to have a certain resource. The resource may be a virtual resource provided in a platform or an application, such as a virtual fruit or a virtual leaf. The virtual resources can be obtained only through certain operations, such as uploading files, making comments for a certain number of times and the like. Of course, the information can also be given away or purchased by others. When the user cost is insufficient or the resource is insufficient, a corresponding recharging page can be displayed so that the user can recharge the cost or purchase the corresponding resource through the cost recharging, and the like.

Therefore, the application conditions and scenes of the preset identification are further enriched, and a more flexible special effect implementation mode is provided for a platform side or an application side.

By the above, through the embodiment, the preset identification for the user to express the tendency opinion on the content object displayed in the page is set in the page, and when the preset identification is triggered, the target object for which the triggering operation is directed is determined; determining a corresponding first special effect display path according to the position of the corresponding object identifier of the target object in the page; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path. Therefore, the user can express the own tendency opinion on the content object through the preset identification, and the tendency opinion can form a dynamic special effect such as an animation effect, so that the viewpoint expression form and the interaction form are enriched, the viewpoint expression interest is enhanced, and the user attraction and the viscosity of the application or the platform are also improved.

EXAMPLE III

Referring to fig. 3, a block diagram of a special effect display apparatus according to a third embodiment of the present application is shown.

The special effect display device of the embodiment comprises: a first determining module 302, configured to determine, according to a trigger operation of a user on a preset identifier displayed in a page, a target object targeted by the trigger operation, where the preset identifier is an identifier used to represent a tendency opinion of the user on a content object displayed in the page; a second determining module 304, configured to determine a first special effect display path by using a position of the object identifier, where the target object is displayed in the page, as a target position; a displaying module 306, configured to display the dynamic special effect corresponding to the preset identifier according to the first special effect displaying path.

The special effect display device of this embodiment is used to implement the corresponding special effect display method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein again. In addition, the functional implementation of each module in the special effect display apparatus of this embodiment can refer to the description of the corresponding part in the foregoing method embodiments, and is not repeated herein.

Example four

Referring to fig. 4, a block diagram of a special effect display apparatus according to a fourth embodiment of the present application is shown.

The special effect display device of the embodiment comprises: a first determining module 402, configured to determine, according to a trigger operation of a user on a preset identifier displayed in a page, a target object targeted by the trigger operation, where the preset identifier is an identifier used to represent a tendency opinion of the user on a content object displayed in the page; a second determining module 404, configured to determine a first special effect display path by using a position of the object identifier, where the target object is displayed in the page, as a target position; and a display module 406, configured to display the dynamic special effect corresponding to the preset identifier according to the first special effect display path.

Optionally, the second determining module 404 is configured to generate a first special effect display path by taking a position of the object identifier of the target object displayed in the page as a target position and taking a position of the preset identifier in the page as an initial position.

Optionally, the displaying module 406 is configured to display a first dynamic special effect corresponding to the preset identifier along the first special effect displaying path, and display a second dynamic special effect corresponding to the preset identifier at the target position.

Optionally, the second dynamic effect includes an image effect and/or a text effect.

Optionally, the object identifier is an object image identifier; the second dynamic special effect is generated by: carrying out image recognition on the object image identifier to obtain the image type of the object image identifier; determining a corresponding AR special effect according to the image type; and combining the object image identification and the AR special effect to generate the second dynamic special effect.

Optionally, the displaying module 406 is configured to display a first dynamic special effect corresponding to the preset identifier along the first special effect displaying path; counting the display times of the first dynamic special effect aiming at the target object; and determining a second dynamic special effect to be displayed according to the statistical result, and displaying the determined second dynamic special effect at the target position.

Optionally, the special effect display device of this embodiment further includes: and the recommending module 408 is configured to determine the popularity of the content object according to the statistical result, and recommend and display the content object according to the popularity.

Optionally, the displaying module 406 is further configured to move the object identifier from the target position to a preset position before the second dynamic special effect corresponding to the preset identifier is displayed at the target position; or hiding the display of the object identifier at the target position, and displaying a third dynamic special effect at a preset position different from the target position.

Optionally, the displaying module optionally 406 is further configured to receive a trigger operation of the target object on the preset identifier after the second dynamic special effect corresponding to the preset identifier is displayed at the target position; displaying the dynamic special effect along a direction opposite to the first special effect displaying path according to the triggering operation; or determining a second special effect display path according to the position of the object identifier of the user in the page, and displaying the dynamic special effect along the second special effect display path.

Optionally, the preset identifier is an image identifier; and the dynamic special effect corresponding to the preset identification is the dynamic special effect generated according to the image identification.

Optionally, the first determining module 402 includes: the comment mode module 4022 is configured to receive a trigger operation of a user on a preset identifier in at least one comment area displayed in a page; and determining the user corresponding to the comment area where the triggered preset identifier is located as a target object for the triggering operation.

Optionally, the first determining module 402 includes: the instant messaging mode module 4024 is configured to receive a trigger operation of a user on a preset identifier in an instant messaging interface displayed in a page; judging whether the number of operable users in the instant messaging interface is single or not; if yes, determining the operable user as a target object aimed by the trigger operation.

Optionally, the instant communication mode module 4024 is further configured to receive a selection operation on the operable user if the data of the operable user is not single, and determine the selected operable user as a target object for the trigger operation.

Optionally, the first determining module 402 includes: the social mode module 4026 is configured to receive a trigger operation of a user on a preset identifier in a community interaction area displayed in a page; and determining the user corresponding to the community interaction area where the triggered preset identifier is located as a target object for the triggering operation.

Optionally, the first determining module 402 includes: the multimedia mode module 4028 is configured to receive a trigger operation of a user on a preset identifier displayed in a multimedia display page; and determining the user corresponding to the currently played multimedia content as the target object aimed at by the trigger operation.

Optionally, the special effect display device of this embodiment further includes: the analysis module 410 is configured to obtain, in real time, interaction information of a plurality of other users different from the user before the first determination module 402 determines, according to a trigger operation of the user on a preset identifier shown in a page, a target object targeted by the trigger operation; and determining to perform triggering operation on the preset identification displayed in the page according to the analysis result of the semantic analysis of the interactive information.

Optionally, the special effect display device of this embodiment further includes: the permission module 412 is configured to determine whether the user has permission to perform a trigger operation on a preset identifier before the first determining module determines, according to the trigger operation of the user on the preset identifier displayed in the page, a target object targeted by the trigger operation; and if the authority exists, executing the operation of the first determining module.

Optionally, when determining whether the user has the right to perform the trigger operation on the preset identifier, the right module 412: acquiring expense information in a user account of the user, and judging whether the user has the authority of triggering the preset identification or not according to the expense information; or acquiring resource information in a user account of the user, and judging whether the user has the permission to perform triggering operation on the preset identification according to the resource information.

EXAMPLE five

Referring to fig. 5, a schematic structural diagram of an electronic device according to a fifth embodiment of the present application is shown, and the specific embodiment of the present application does not limit a specific implementation of the electronic device.

As shown in fig. 5, the electronic device may include: a processor (processor)502, a Communications Interface 504, a memory 506, and a communication bus 508.

Wherein:

the processor 502, communication interface 504, and memory 506 communicate with one another via a communication bus 508.

A communication interface 504 for communicating with other electronic devices such as a terminal device or a server.

The processor 502 is configured to execute the program 510, and may specifically perform relevant steps in the above embodiment of the special effect displaying method.

In particular, program 510 may include program code that includes computer operating instructions.

The processor 502 may be a central processing unit CPU, or an application Specific Integrated circuit asic, or one or more Integrated circuits configured to implement embodiments of the present application. The electronic device comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.

And a memory 506 for storing a program 510. The memory 506 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.

The program 510 may specifically be used to cause the processor 502 to perform the following operations: determining a target object targeted by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, wherein the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page; determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

In an alternative embodiment, the program 510 is further configured to enable the processor 502, when determining the first special effect showing path by taking the position identified by the object of the target object shown in the page as the target position: and generating a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position and taking the position of the preset identifier in the page as an initial position.

In an optional implementation manner, the program 510 is further configured to enable the processor 502, when the dynamic special effect corresponding to the preset identifier is shown according to the first special effect showing path: and displaying a first dynamic special effect corresponding to the preset identification along the first special effect display path, and displaying a second dynamic special effect corresponding to the preset identification at the target position.

In an alternative embodiment, the second dynamic effect comprises an image effect and/or a text effect.

In an optional embodiment, the object identifier is an object image identifier; the second dynamic special effect is generated by: carrying out image recognition on the object image identifier to obtain the image type of the object image identifier; determining a corresponding AR special effect according to the image type; and combining the object image identification and the AR special effect to generate the second dynamic special effect.

In an optional implementation, the program 510 is further configured to, when the target position shows the second dynamic special effect corresponding to the preset identifier: counting the display times of the first dynamic special effect aiming at the target object; and determining a second dynamic special effect to be displayed according to the statistical result, and displaying the determined second dynamic special effect at the target position.

In an optional implementation manner, the program 510 is further configured to enable the processor 502 to determine a heat degree of the content object according to the statistical result, and perform a recommended presentation on the content object according to the heat degree.

In an optional embodiment, the program 510 is further configured to enable the processor 502 to move the object identifier from the target position to a preset position before the target position shows the second dynamic special effect corresponding to the preset identifier; or hiding the display of the object identifier at the target position, and displaying a third dynamic special effect at a preset position different from the target position.

In an optional implementation manner, the program 510 is further configured to enable the processor 502 to receive a trigger operation of the target object on the preset identifier after the target location shows the second dynamic special effect corresponding to the preset identifier; displaying the dynamic special effect along a direction opposite to the first special effect displaying path according to the triggering operation; or determining a second special effect display path according to the position of the object identifier of the user in the page, and displaying the dynamic special effect along the second special effect display path.

In an optional embodiment, the preset identifier is an image identifier; and the dynamic special effect corresponding to the preset identification is the dynamic special effect generated according to the image identification.

In an optional implementation manner, the program 510 is further configured to, when determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object to which the trigger operation is directed: receiving a triggering operation of a user on a preset identifier in at least one comment area displayed in a page; and determining the user corresponding to the comment area where the triggered preset identifier is located as a target object for the triggering operation.

In an optional implementation manner, the program 510 is further configured to, when determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object to which the trigger operation is directed: receiving a trigger operation of a user on a preset identifier in an instant messaging interface displayed in a page; judging whether the number of operable users in the instant messaging interface is single or not; if yes, determining the operable user as a target object aimed by the trigger operation.

In an alternative embodiment, the program 510 is further configured to enable the processor 502 to receive a selection operation of the operable user if the data of the operable user is not single, and determine the selected operable user as a target object for the trigger operation.

In an optional implementation manner, the program 510 is further configured to, when determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object to which the trigger operation is directed: receiving a triggering operation of a user on a preset identifier in a community interaction area displayed in a page; and determining the user corresponding to the community interaction area where the triggered preset identifier is located as a target object for the triggering operation.

In an optional implementation manner, the program 510 is further configured to, when determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object to which the trigger operation is directed: receiving a trigger operation of a user on a preset identifier displayed in a multimedia display page; and determining the user corresponding to the currently played multimedia content as the target object aimed at by the trigger operation.

In an optional implementation manner, the program 510 is further configured to enable the processor 502 to obtain, in real time, interaction information of a plurality of other users different from the user before the target object targeted by the trigger operation is determined according to the trigger operation of the user on the preset identifier shown in the page; and determining to perform triggering operation on the preset identification displayed in the page according to the analysis result of the semantic analysis of the interactive information.

In an optional implementation manner, the program 510 is further configured to enable the processor 502 to determine whether the user has a right to perform a trigger operation on a preset identifier, before determining a target object targeted by the trigger operation according to the trigger operation of the user on the preset identifier shown in the page; and if the authority exists, executing the trigger operation according to the preset identification displayed in the page by the user, and determining the operation of the target object aimed by the trigger operation.

In an alternative embodiment, the program 510 is further configured to enable the processor 502, when determining whether the user has the right to perform the triggering operation on the preset identifier: acquiring expense information in a user account of the user, and judging whether the user has the authority of triggering the preset identification or not according to the expense information; or acquiring resource information in a user account of the user, and judging whether the user has the permission to perform triggering operation on the preset identification according to the resource information.

For specific implementation of each step in the program 510, reference may be made to corresponding steps and corresponding descriptions in units in the above embodiment of the special effect display method, which are not described herein again. It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described devices and modules may refer to the corresponding process descriptions in the foregoing method embodiments, and are not described herein again.

Through the electronic equipment of the embodiment, a preset identification for a user to express tendency opinions on content objects displayed in a page is set in the page, and when the preset identification is triggered, a target object for triggering operation is determined; determining a corresponding first special effect display path according to the position of the corresponding object identifier of the target object in the page; and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path. Therefore, the user can express the own tendency opinion on the content object through the preset identification, and the tendency opinion can form a dynamic special effect such as an animation effect, so that the viewpoint expression form and the interaction form are enriched, the viewpoint expression interest is enhanced, and the user attraction and the viscosity of the application or the platform are also improved.

It should be noted that, according to the implementation requirement, each component/step described in the embodiment of the present application may be divided into more components/steps, and two or more components/steps or partial operations of the components/steps may also be combined into a new component/step to achieve the purpose of the embodiment of the present application.

The above-described methods according to embodiments of the present application may be implemented in hardware, firmware, or as software or computer code storable in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or as computer code originally stored in a remote recording medium or a non-transitory machine-readable medium downloaded through a network and to be stored in a local recording medium, so that the methods described herein may be stored in such software processes on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware such as an ASIC or FPGA. It will be appreciated that a computer, processor, microprocessor controller, or programmable hardware includes memory components (e.g., RAM, ROM, flash memory, etc.) that can store or receive software or computer code that, when accessed and executed by a computer, processor, or hardware, implements the special effects presentation methods described herein. Furthermore, when a general purpose computer accesses code for implementing the special effects presentation methods illustrated herein, execution of the code transforms the general purpose computer into a special purpose computer for performing the special effects presentation methods illustrated herein.

Those of ordinary skill in the art will appreciate that the various illustrative elements and method steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the embodiments of the present application.

The above embodiments are only used for illustrating the embodiments of the present application, and not for limiting the embodiments of the present application, and those skilled in the relevant art can make various changes and modifications without departing from the spirit and scope of the embodiments of the present application, so that all equivalent technical solutions also belong to the scope of the embodiments of the present application, and the scope of patent protection of the embodiments of the present application should be defined by the claims.

Claims

1. A special effect display method is characterized by comprising the following steps:

determining a target object targeted by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, wherein the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page;

determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position;

and displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

2. The method according to claim 1, wherein the determining a first special effect display path with the position of the object identifier of the target object displayed in the page as a target position comprises:

and generating a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position and taking the position of the preset identifier in the page as an initial position.

3. The method according to claim 1, wherein the displaying the dynamic special effect corresponding to the preset identifier according to the first special effect display path includes:

and displaying a first dynamic special effect corresponding to the preset identification along the first special effect display path, and displaying a second dynamic special effect corresponding to the preset identification at the target position.

4. The method of claim 3, wherein the second dynamic effect comprises an image effect and/or a text effect.

5. The method of claim 3, wherein the object identifier is an object image identifier; the second dynamic special effect is generated by:

carrying out image recognition on the object image identifier to obtain the image type of the object image identifier;

determining a corresponding AR special effect according to the image type;

and combining the object image identification and the AR special effect to generate the second dynamic special effect.

6. The method according to claim 3, wherein the displaying the second dynamic special effect corresponding to the preset identifier at the target position comprises:

counting the display times of the first dynamic special effect aiming at the target object;

and determining a second dynamic special effect to be displayed according to the statistical result, and displaying the determined second dynamic special effect at the target position.

7. The method of claim 6, further comprising:

and determining the heat degree of the content object according to the statistical result, and recommending and displaying the content object according to the heat degree.

8. The method of claim 3, wherein before the target location shows the second dynamic special effect corresponding to the preset identifier, the method further comprises:

moving the object identifier from the target position to a preset position;

or,

hiding display of the object identifier at the target location, and displaying a third dynamic special effect at a preset location different from the target location.

9. The method of claim 3, wherein after the target location shows a second dynamic special effect corresponding to the preset identifier, the method further comprises:

receiving a trigger operation of the target object on the preset identification;

displaying the dynamic special effect along a direction opposite to the first special effect displaying path according to the triggering operation; or determining a second special effect display path according to the position of the object identifier of the user in the page, and displaying the dynamic special effect along the second special effect display path.

10. The method according to any one of claims 1-9, wherein the preset identifier is an image identifier; and the dynamic special effect corresponding to the preset identification is the dynamic special effect generated according to the image identification.

11. The method according to any one of claims 1 to 9, wherein the determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object targeted by the trigger operation comprises:

receiving a triggering operation of a user on a preset identifier in at least one comment area displayed in a page;

and determining the user corresponding to the comment area where the triggered preset identifier is located as a target object for the triggering operation.

12. The method according to any one of claims 1 to 9, wherein the determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object targeted by the trigger operation comprises:

receiving a trigger operation of a user on a preset identifier in an instant messaging interface displayed in a page;

judging whether the number of operable users in the instant messaging interface is single or not;

if yes, determining the operable user as a target object aimed by the trigger operation.

13. The method of claim 12, further comprising:

and if the data of the operable user is not single, receiving selection operation of the operable user, and determining the selected operable user as a target object aimed at by the trigger operation.

14. The method according to any one of claims 1 to 9, wherein the determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object targeted by the trigger operation comprises:

receiving a triggering operation of a user on a preset identifier in a community interaction area displayed in a page;

and determining the user corresponding to the community interaction area where the triggered preset identifier is located as a target object for the triggering operation.

15. The method according to any one of claims 1 to 9, wherein the determining, according to a trigger operation of a user on a preset identifier shown in a page, a target object targeted by the trigger operation comprises:

receiving a trigger operation of a user on a preset identifier displayed in a multimedia display page;

and determining the user corresponding to the currently played multimedia content as the target object aimed at by the trigger operation.

16. The method according to any one of claims 1 to 9, wherein before the determining, according to the trigger operation of the user on the preset identifier shown in the page, the target object targeted by the trigger operation, the method further comprises:

acquiring interactive information of a plurality of other users different from the user in real time;

and determining to perform triggering operation on the preset identification displayed in the page according to the analysis result of the semantic analysis of the interactive information.

17. The method according to any one of claims 1 to 9, wherein before the determining, according to the trigger operation of the user on the preset identifier shown in the page, the target object targeted by the trigger operation, the method further comprises:

judging whether the user has the authority of triggering the preset identification;

and if the authority exists, executing the trigger operation according to the preset identification displayed in the page by the user, and determining the operation of the target object aimed by the trigger operation.

18. The method of claim 17, wherein the determining whether the user has a right to perform a trigger operation on the preset identifier comprises:

acquiring expense information in a user account of the user, and judging whether the user has the authority of triggering the preset identification or not according to the expense information;

or,

and acquiring resource information in a user account of the user, and judging whether the user has the authority of triggering the preset identification according to the resource information.

19. A special effects display apparatus, comprising:

the device comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining a target object aimed by a trigger operation according to the trigger operation of a user on a preset identifier displayed in a page, and the preset identifier is an identifier used for representing tendency opinions of the user on a content object displayed in the page;

the second determining module is used for determining a first special effect display path by taking the position of the object identifier of the target object displayed in the page as a target position;

and the display module is used for displaying the dynamic special effect corresponding to the preset identification according to the first special effect display path.

20. The apparatus of claim 19, wherein the second determining module is configured to generate a first special effect displaying path by taking a position of an object identifier of the target object displayed in the page as a target position and taking a position of the preset identifier in the page as a starting position.

21. The apparatus of claim 19, wherein the display module is configured to display a first dynamic special effect corresponding to the preset identifier along the first special effect display path, and display a second dynamic special effect corresponding to the preset identifier at the target location.

22. The apparatus of claim 21, wherein the second dynamic effect comprises an image effect and/or a text effect.

23. The apparatus of claim 21, wherein the object identifier is an object image identifier; the second dynamic special effect is generated by:

determining a corresponding AR special effect according to the image type;

24. The apparatus according to claim 21, wherein the display module is configured to display a first dynamic special effect corresponding to the preset identifier along the first special effect display path; counting the display times of the first dynamic special effect aiming at the target object; and determining a second dynamic special effect to be displayed according to the statistical result, and displaying the determined second dynamic special effect at the target position.

25. The apparatus of claim 24, further comprising:

and the recommending module is used for determining the heat of the content object according to the statistical result and recommending and displaying the content object according to the heat.

26. The apparatus according to claim 21, wherein the display module is further configured to move the object identifier from the target location to a preset location before the target location displays the second dynamic special effect corresponding to the preset identifier; or hiding the display of the object identifier at the target position, and displaying a third dynamic special effect at a preset position different from the target position.

27. The apparatus according to claim 21, wherein the presentation module is further configured to receive a trigger operation of the target object on the preset identifier after the target location presents the second dynamic special effect corresponding to the preset identifier; displaying the dynamic special effect along a direction opposite to the first special effect displaying path according to the triggering operation; or determining a second special effect display path according to the position of the object identifier of the user in the page, and displaying the dynamic special effect along the second special effect display path.

28. The apparatus according to any one of claims 19-27, wherein the preset identifier is an image identifier; and the dynamic special effect corresponding to the preset identification is the dynamic special effect generated according to the image identification.

29. The apparatus of any one of claims 19-27, wherein the first determining module comprises:

the comment mode module is used for receiving triggering operation of a user on a preset identifier in at least one comment area displayed in the page; and determining the user corresponding to the comment area where the triggered preset identifier is located as a target object for the triggering operation.

30. The apparatus of any one of claims 19-27, wherein the first determining module comprises:

the instant messaging mode module is used for receiving triggering operation of a user on a preset identifier in an instant messaging interface displayed in a page; judging whether the number of operable users in the instant messaging interface is single or not; if yes, determining the operable user as a target object aimed by the trigger operation.

31. The apparatus of claim 30, wherein the instant messaging mode module is further configured to receive a selection operation of the operable user if the data of the operable user is not single, and determine the selected operable user as a target object for the trigger operation.

32. The apparatus of any one of claims 19-27, wherein the first determining module comprises:

the social mode module is used for receiving triggering operation of a user on a preset identifier in a community interaction area displayed in a page; and determining the user corresponding to the community interaction area where the triggered preset identifier is located as a target object for the triggering operation.

33. The apparatus of any one of claims 19-27, wherein the first determining module comprises:

the multimedia mode module is used for receiving the triggering operation of a user on a preset identifier displayed in a multimedia display page; and determining the user corresponding to the currently played multimedia content as the target object aimed at by the trigger operation.

34. The apparatus of any one of claims 19-27, further comprising:

the analysis module is used for acquiring interaction information of a plurality of other users different from the user in real time before the first determination module determines a target object targeted by the trigger operation according to the trigger operation of the user on a preset identifier displayed in a page; and determining to perform triggering operation on the preset identification displayed in the page according to the analysis result of the semantic analysis of the interactive information.

35. The apparatus of any one of claims 19-27, further comprising:

the permission module is used for judging whether the user has the permission for triggering the preset identifier or not before the first determining module determines the target object aimed at by the triggering operation according to the triggering operation of the user on the preset identifier displayed in the page; and if the authority exists, executing the operation of the first determining module.

36. The apparatus of claim 35, wherein the permission module, when determining whether the user has permission to perform a trigger operation on the preset identifier, is configured to: acquiring expense information in a user account of the user, and judging whether the user has the authority of triggering the preset identification or not according to the expense information; or acquiring resource information in a user account of the user, and judging whether the user has the permission to perform triggering operation on the preset identification according to the resource information.

37. An electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the special effect showing method of any one of claims 1-18.

38. A computer storage medium, on which a computer program is stored which, when being executed by a processor, carries out the special effects presentation method according to any one of claims 1 to 18.