CN112312207A - Method, device and equipment for getting through traffic between smart television terminal and mobile terminal - Google Patents
Method, device and equipment for getting through traffic between smart television terminal and mobile terminal Download PDFInfo
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- CN112312207A CN112312207A CN202011312144.2A CN202011312144A CN112312207A CN 112312207 A CN112312207 A CN 112312207A CN 202011312144 A CN202011312144 A CN 202011312144A CN 112312207 A CN112312207 A CN 112312207A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The invention relates to a method, a device and equipment for traffic communication between an intelligent television terminal and a mobile terminal, belonging to the technical field of traffic communication, wherein identity information of a target user is acquired; collecting behavior data of a target user on the intelligent television terminal based on a pre-buried point technology; judging whether the target user meets the pushing scene or not according to the behavior data; and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information. Interaction can be carried out on the mobile phone without scanning the code each time, and the user can be notified in a template message mode subsequently only by scanning the code and logging in once.
Description
Technical Field
The invention belongs to the technical field of traffic communication, and particularly relates to a method, a device and equipment for communication between an intelligent television terminal and a mobile terminal.
Background
The smart television is used as an excellent large-screen entrance and becomes an important family scene entrance in the coming time of the 5G era. Meanwhile, The development of The OTT (Over The Top, internet companies cross operators) industry faces a bottleneck, The combination of The physical data of The OTT and The personal data of The intelligent mobile terminal is urgently needed, and The large-screen and small-screen data are communicated, so that The cross-screen large-data fusion is realized.
When the OTT large screen is guided to the small screen, the two-dimensional code can appear on the picture when the user watches the intelligent television, and the user can further operate on the mobile phone by scanning the code at every time. However, this kind of mode threshold is higher, and the conversion rate is not high, and the long difficult handle of control is also gone for the show of two-dimensional code simultaneously, shows the weak point, and the user does not have time to sweep the sign indicating number, shows the overlength, influences again and watches experience.
Disclosure of Invention
In order to at least solve the problems in the prior art, the invention provides a method, a device and equipment for communicating traffic between an intelligent television terminal and a mobile terminal, so that interaction can be carried out on a mobile phone without scanning a code every time by a user, and the user can be notified in a template message mode subsequently only by scanning the code and logging in once.
The technical scheme provided by the invention is as follows:
on one hand, a method for communicating traffic between an intelligent television terminal and a mobile terminal comprises the following steps:
acquiring identity information of a target user;
collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
judging whether the target user meets a push scene or not according to the behavior data;
and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information.
Optionally, the pushing scenario includes:
staying at the starting interface within a preset continuous time period; or the like, or, alternatively,
after viewing the preset video content, or after using the preset application.
Optionally, the obtaining the identity information of the target user includes:
acquiring identity information of a target user based on the scanning information; or the like, or, alternatively,
and acquiring the identity information of the target user based on the scanning information in the history.
Optionally, the method further includes:
associating the smart television terminal with the mobile terminal according to the login information of the target user, wherein the target user is associated with the WeChat public number; or the like, or, alternatively,
receiving a code scanning connection request, associating the smart television terminal with the mobile terminal according to the code scanning connection request, and associating the target user with the WeChat public number.
Optionally, the collecting, on the basis of a pre-burial point technology, behavior data of a target user on the smart television terminal includes:
collecting the watching content of the target user at the intelligent television terminal;
if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user, including:
and determining the matching content of the mobile terminal corresponding to the target user according to the behavior data, and pushing the matching content to the mobile terminal through corresponding template information.
In another aspect, a device for communicating traffic between a smart television terminal and a mobile terminal includes: the device comprises an acquisition module, a collection module, a judgment module and a pushing module;
the acquisition module is used for acquiring the identity information of the target user;
the collecting module is used for collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
the judging module is used for judging whether the target user meets a pushing scene according to the behavior data;
and the pushing module is used for pushing corresponding template information to a mobile terminal corresponding to the target user when the target user meets the pushing scene so as to enable the target user to check the template information.
Optionally, the pushing scenario according to which the determining module determines includes: staying at the starting interface within a preset continuous time period; or after watching the preset video content, or after using the preset application.
Optionally, the obtaining module is configured to obtain identity information of the target user based on the scanning information; or acquiring the identity information of the target user based on the scanning information in the history.
Optionally, the collecting module is configured to collect the watching content of the target user at the smart television terminal; and the pushing module is used for determining the matching content of the mobile terminal corresponding to the target user according to the behavior data and pushing the matching content to the mobile terminal through corresponding template information.
In another aspect, an apparatus for communicating traffic between a smart tv terminal and a mobile terminal includes: a processor, and a memory coupled to the processor;
the memory is used for storing a computer program, and the computer program is at least used for executing the method for communicating the traffic of the intelligent television terminal and the mobile terminal;
the processor is used for calling and executing the computer program in the memory.
The invention has the beneficial effects that:
according to the method, the device and the equipment for communicating the flow of the intelligent television terminal and the mobile terminal, provided by the embodiment of the invention, the identity information of a target user is obtained; collecting behavior data of a target user on the intelligent television terminal based on a pre-buried point technology; judging whether the target user meets the pushing scene or not according to the behavior data; and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information. Interaction can be carried out on the mobile phone without scanning the code each time, and the user can be notified in a template message mode subsequently only by scanning the code and logging in once.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for communicating traffic between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a system for communicating traffic between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a smart television terminal and a mobile terminal traffic getting-through device according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a smart television terminal and a mobile terminal traffic getting-through device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be described in detail below. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without any inventive step, are within the scope of the present invention.
In order to at least solve the technical problem provided by the invention, the embodiment of the invention provides a method for communicating traffic between an intelligent television terminal and a mobile terminal.
Fig. 1 is a schematic flow chart of a method for communicating traffic between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention, and referring to fig. 1, the method according to the embodiment of the present invention may include the following steps:
s11, acquiring identity information of the target user;
s12, collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
s13, judging whether the target user meets the pushing scene according to the behavior data; and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information.
In a specific implementation process, any one of the smart television terminals may be defined as the smart television terminal of this embodiment, and any one of the mobile terminals may be defined as a mobile terminal, for example, the mobile terminal is a mobile phone or a tablet, which is not specifically limited herein. Therefore, according to the method for getting through the traffic of the intelligent television terminal and the mobile terminal provided by the embodiment of the invention, the traffic of the intelligent television terminal and the mobile terminal is communicated, and the traffic indicates the user access amount.
Fig. 2 is a schematic flow chart of a system for communicating traffic between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention, with reference to fig. 2, including: the intelligent television terminal 21 and the mobile terminal 22.
In this embodiment, when a user watches video content through an intelligent television terminal, a processor acquires identity information of a target user, collects behavior data of the target user according to a pre-embedding technology, judges whether the user meets a push scene, and pushes corresponding template information to a mobile terminal corresponding to the target user when the user meets the push scene so that the target user can check the template information.
In some embodiments, optionally, the push scenario includes:
staying at the starting interface within a preset continuous time period; or the like, or, alternatively,
after watching the preset video content, or after using a certain preset application.
For example, after a user watches a video of a specified type (movie, education, art) at the moment of loss of the user's inaction at the Launcher interface, after a certain application is used.
In some embodiments, optionally, acquiring the identity information of the target user includes:
acquiring identity information of a target user based on the scanning information; or the like, or, alternatively,
and acquiring the identity information of the target user based on the scanning information in the history.
In some embodiments, optionally, collecting behavior data of the target user on the smart television terminal based on a pre-site technology includes:
collecting the watching content of a target user at the intelligent television terminal;
if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user, wherein the pushing comprises the following steps:
and determining the matching content of the mobile terminal corresponding to the target user according to the behavior data, and pushing the matching content to the mobile terminal through the corresponding template information.
For example, through intelligent recommendation, at a suitable time point, suitable contents are pushed to suitable people, such as milk powder, diapers and the like after a user watches videos of mothers and babies.
For example, when a target user watches an animation program at the smart television terminal, the preference of the user is analyzed by collecting the animation content watched by the user. For example, when the user logs in for the second time, the identity information of the user is obtained and determined, and if the user stays on the start interface within a preset continuous time period (for example, within 5 minutes) after logging in, it indicates that the user may think, and the content related to the animation may be pushed to the user through the corresponding mobile phone terminal. Or, for another example, the preset video content may be movie content or tv series content, and after the user watches the video content of the "hourly generation", the similar style of the main character in the "small generation" may be pushed to the user through the corresponding mobile phone terminal, so that the user may view or purchase the video content; or pushing the software APP of the main role in the 'small era' for the user to download and the like to the corresponding mobile phone terminal. For another example, the push scene may be a preset application, for example, the preset application is an application in an intelligent television terminal, and after the user uses the preset application, content related to the application may be pushed to the user through a corresponding mobile phone terminal.
In this embodiment, the OTT large screen (smart television terminal) and the small screen (mobile phone terminal) users can be matched through ID-Mapping, so that matching of accurate people is achieved.
The popular way of ID-Mapping is to identify data from several different sources as the same object or main body by various technical means, such as the same device (direct), the same user (indirect), the same enterprise (indirect), etc., which can be visually understood as the "jigsaw" process of user's portrait. The behavior information and attribute data of a user are scattered in a plurality of different data sources, so that the behavior information and attribute data are equivalent to ' blind people ' images ' seen from a single data, only one scene of the user is seen, and the fragmented data can be connected in series by the ID-Mapping, so that a data island is eliminated, a complete information view of the user is provided, and simultaneously, the data in one field is enabled to bloom great value in another field.
The pre-dotting technology is explained as follows: the point burying is a very important link in user behavior analysis, directly determines the data breadth, depth and quality, and influences all subsequent links. Three common methods of embedding points are currently used: code embedding point, full embedding point and visual embedding point. 1) The code embedding points can be divided into front end embedding points and rear end embedding points according to different positions. The front-end buried point is used for recording the operation behavior of a user at the client, and the rear-end buried point is used for recording the log of the server request of the client. 2) The non-buried points, the non-trace buried points and the automatic buried points are all fully buried points. The effect that this kind of buried point mode wants to realize is full automatization buried point, gathers the user action of client as far as possible comprehensively, then defines the key action through the mode of interface configuration. 3) The visualization embedding point is also called a code-free embedding point, and the idea of the visualization embedding point is to reduce the threshold of implementing the embedding point so as to improve the efficiency of the original workflow. When the embedded point is implemented, research and development personnel are not needed to intervene, product operation can directly operate the embedded point on a real interface of a website or mobile application, whether the embedded point is correct or not can be verified immediately after the embedded point is embedded, and the embedded point is almost effective in real time when deployed to all clients. In the embodiment of the invention, the embedding mode is not particularly limited, and a user can perform specific setting according to requirements.
In this embodiment, when the corresponding template information is pushed to the mobile terminal corresponding to the target user, a message may be pushed to the user through the wechat public number. The template message of the wechat is actually a message record pushed to the user on the wechat public number. During development, the openId of the user needs to be acquired (the user pays attention to the public number to generate a unique openId), and then the openId is pushed to the corresponding user, so that the user can receive the message. The subscription number must be upgraded to a service number to obtain the interface rights of the "template message" and must be authenticated. Since the token id of the wechat public number has a valid period of only 2 hours, a timer is required to be used to acquire the token id once every 50 minutes, and meanwhile, the token id is acquired once after the program is started. When a system user logs in, whether the openId exists is judged, and if not, the openId is obtained. (the system is developed in WeChat public post, so users have paid attention to the public post before logging in the system).
In this embodiment, when a user watches videos through the smart television, the user does not need to scan a code each time to interact with the mobile phone, and only needs to scan the code and log in once, and information can be subsequently recommended to the user through a template message of a WeChat public number.
In some embodiments, optionally, the method further includes: associating the smart television terminal with the mobile terminal according to the target user login information, and associating the target user with the WeChat public number; or receiving a code scanning connection request, associating the intelligent television terminal with the mobile terminal according to the code scanning connection request, and associating the target user with the WeChat public number.
For example, in this embodiment, the target user pays attention to the wechat public number in advance, and after the user scans the two-dimensional code of the smart television terminal, the identity information of the user is acquired, so as to recommend the relevant content to the user. The identity information of the user can also be obtained through the login information of the user logging in the intelligent terminal, so that the related content is recommended for the user.
In this embodiment, behavior Data of the user on the mobile phone is returned to a Data Management Platform (DMP) of the large-screen application, and the large-screen DMP adjusts the user tag weight to prepare for the next conversion of the large-screen traffic and the small-screen traffic.
For example, the DMP integrates the distributed multi-party data into a unified technical platform, and standardizes and subdivides the data, so that the user can push the results of the subdivision to the platform in the existing interactive marketing environment.
The method for communicating the traffic of the intelligent television terminal and the mobile terminal provided by the embodiment of the invention comprises the following steps: acquiring identity information of a target user; collecting behavior data of a target user on the intelligent television terminal based on a pre-buried point technology; judging whether the target user meets the pushing scene or not according to the behavior data; and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information. Interaction can be carried out on the mobile phone without scanning the code each time, and the user can be notified in a template message mode subsequently only by scanning the code and logging in once.
Based on a general inventive concept, the embodiment of the invention also provides a device for communicating the traffic of the intelligent television terminal and the mobile terminal.
Fig. 3 is a schematic structural diagram of a device for communicating traffic between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention,
referring to fig. 3, the apparatus provided in the embodiment of the present invention may include the following structures: the device comprises an acquisition module 31, a collection module 32, a judgment module 33 and a pushing module 34;
an obtaining module 31, configured to obtain identity information of a target user;
the collecting module 32 is used for collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
the judging module 33 is configured to judge whether the target user meets the push scenario according to the behavior data;
and the pushing module 34 is configured to, when the target user meets the pushing scenario, push corresponding template information to the mobile terminal corresponding to the target user, so that the target user views the template information.
Optionally, the pushing scenario according to which the determining module 33 determines includes: staying at the starting interface within a preset continuous time period; or after watching the preset video content, or after using the preset application.
Optionally, the obtaining module 31 is configured to obtain identity information of the target user based on the scanning information; or acquiring the identity information of the target user based on the scanning information in the history.
Optionally, the collecting module 32 is configured to collect the watching content of the target user at the smart television terminal; a pushing module, configured to determine matching content of the mobile terminal corresponding to the target user according to the behavior data, and push the matching content to the mobile terminal through corresponding template information
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
According to the device for communicating the flow of the intelligent television terminal and the mobile terminal, provided by the embodiment of the invention, the identity information of a target user is obtained; collecting behavior data of a target user on the intelligent television terminal based on a pre-buried point technology; judging whether the target user meets the pushing scene or not according to the behavior data; and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information. Interaction can be carried out on the mobile phone without scanning the code each time, and the user can be notified in a template message mode subsequently only by scanning the code and logging in once.
Based on a general inventive concept, the embodiment of the invention also provides a device for communicating the traffic of the intelligent television terminal and the mobile terminal.
Fig. 4 is a schematic structural diagram of an apparatus for traffic communication between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention, and referring to fig. 4, the apparatus for traffic communication between an intelligent television terminal and a mobile terminal according to an embodiment of the present invention includes: a processor 41, and a memory 42 connected to the processor 41;
the memory 42 is used for storing a computer program, and the computer program is at least used for executing any one of the above methods for communicating traffic between the smart television terminal and the mobile terminal;
the processor 41 is used to invoke and execute computer programs in memory.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that the terms "first," "second," and the like in the description of the present invention are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present invention, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.
Claims (10)
1. A method for communicating traffic between an intelligent television terminal and a mobile terminal is characterized by comprising the following steps:
acquiring identity information of a target user;
collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
judging whether the target user meets a push scene or not according to the behavior data;
and if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user so that the target user can check the template information.
2. The method of claim 1, wherein the push scenario comprises:
staying at the starting interface within a preset continuous time period; or the like, or, alternatively,
after viewing the preset video content, or after using the preset application.
3. The method of claim 1, wherein the obtaining identity information of the target user comprises:
acquiring identity information of a target user based on the scanning information; or the like, or, alternatively,
and acquiring the identity information of the target user based on the scanning information in the history.
4. The method of claim 3, further comprising:
associating the smart television terminal with the mobile terminal according to the login information of the target user, wherein the target user is associated with the WeChat public number; or the like, or, alternatively,
receiving a code scanning connection request, associating the smart television terminal with the mobile terminal according to the code scanning connection request, and associating the target user with the WeChat public number.
5. The method according to claim 1, wherein the collecting behavior data of the target user on the smart television terminal based on the pre-burial point technology comprises:
collecting the watching content of the target user at the intelligent television terminal;
if the target user meets the pushing scene, pushing corresponding template information to a mobile terminal corresponding to the target user, including:
and determining the matching content of the mobile terminal corresponding to the target user according to the behavior data, and pushing the matching content to the mobile terminal through corresponding template information.
6. The utility model provides a device that intelligent television terminal and mobile terminal flow were got through which characterized in that includes: the device comprises an acquisition module, a collection module, a judgment module and a pushing module;
the acquisition module is used for acquiring the identity information of the target user;
the collecting module is used for collecting behavior data of a target user on the intelligent television terminal based on a pre-embedding technology;
the judging module is used for judging whether the target user meets a pushing scene according to the behavior data;
and the pushing module is used for pushing corresponding template information to a mobile terminal corresponding to the target user when the target user meets the pushing scene so as to enable the target user to check the template information.
7. The apparatus of claim 6, wherein the push scenario according to which the determining module determines comprises: staying at the starting interface within a preset continuous time period; or after watching the preset video content, or after using the preset application.
8. The apparatus according to claim 6, wherein the obtaining module is configured to obtain identity information of a target user based on the scanning information; or acquiring the identity information of the target user based on the scanning information in the history.
9. The device according to claim 6, wherein the collecting module is configured to collect the watching content of the target user at the smart tv terminal; and the pushing module is used for determining the matching content of the mobile terminal corresponding to the target user according to the behavior data and pushing the matching content to the mobile terminal through corresponding template information.
10. The utility model provides an equipment that intelligent television terminal and mobile terminal flow were got through which characterized in that includes: a processor, and a memory coupled to the processor;
the memory is used for storing a computer program, and the computer program is at least used for executing the method for communicating traffic between the intelligent television terminal and the mobile terminal according to any one of claims 1-5;
the processor is used for calling and executing the computer program in the memory.
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