CN112243140A - Information processing method and device - Google Patents
Information processing method and device Download PDFInfo
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- CN112243140A CN112243140A CN201910639915.XA CN201910639915A CN112243140A CN 112243140 A CN112243140 A CN 112243140A CN 201910639915 A CN201910639915 A CN 201910639915A CN 112243140 A CN112243140 A CN 112243140A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4782—Web browsing, e.g. WebTV
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Software Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an information processing method and device; the method comprises the following steps: initializing a window control in a multimedia playing client for playing multimedia data, and creating an agent page based on the initialized window control; loading a webpage player plug-in used for playing promotion information on the proxy page; constructing an information transmission channel between the multimedia playing client and the webpage player plug-in through the proxy page; based on the information transmission channel, sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in; and controlling the webpage player plug-in to play the promotion information based on the playing information. By the method and the device, the coupling degree between the multimedia playing client and the plug-in playing the promotion information can be reduced.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to an information processing method and apparatus.
Background
With the rapid development of the internet, more and more users choose to watch videos through multimedia playing clients. In the process of watching the video, the multimedia playing client can display promotion information such as advertisements on the interface through the plug-in. When the multimedia playing client displays the advertisement, in order to access the advertisement plug-in based on the flash technology, the advertisement plug-in needs to be customized based on the interface of the multimedia playing client. Therefore, in the related art, there is a strong coupling between the multimedia playing client and the advertisement plug-in.
Disclosure of Invention
The embodiment of the invention provides an information processing method and device, which can reduce the coupling degree between a multimedia playing client and an advertisement plug-in.
The technical scheme of the embodiment of the invention is realized as follows:
the embodiment of the invention provides an information processing method, which comprises the following steps:
initializing a window control in a multimedia playing client for playing multimedia data, and creating an agent page based on the initialized window control;
loading a webpage player plug-in used for playing promotion information on the proxy page;
constructing an information transmission channel between the multimedia playing client and the webpage player plug-in through the proxy page;
based on the information transmission channel, sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in;
and controlling the webpage player plug-in to play the promotion information based on the playing information.
An embodiment of the present invention provides an information processing apparatus, including:
the initialization module is used for initializing a window control in a multimedia playing client for playing multimedia data and creating an agent page based on the initialized window control;
the loading module is used for loading a webpage player plug-in used for playing promotion information on the proxy page;
the building module is used for building an information transmission channel between the multimedia playing client and the webpage player plug-in unit through the proxy page;
the sending module is used for sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in based on the information transmission channel;
and the playing module is used for controlling the webpage player plug-in to play the promotion information based on the playing information.
An embodiment of the present invention provides an information processing apparatus, including:
a memory for storing executable instructions;
and the processor is used for realizing the information processing method provided by the embodiment of the invention when executing the executable instructions stored in the memory.
The embodiment of the invention provides a storage medium, which stores executable instructions and is used for causing a processor to execute so as to realize the information processing method provided by the embodiment of the invention.
The embodiment of the invention has the following beneficial effects:
creating an agent page on a multimedia playing client, loading a webpage player plug-in used for playing promotion information on the agent page, and constructing an information transmission channel used for information transmission between the multimedia playing client and the webpage player plug-in based on the agent page so as to realize the calling of the multimedia playing client to the webpage player plug-in; the webpage player plug-in is loaded on the proxy page in the multimedia playing client, the player plug-in is not required to be customized based on the multimedia playing client, and the coupling degree between the multimedia playing client and the plug-in playing promotion information is reduced.
Drawings
FIG. 1A is a block diagram illustrating an alternative architecture of an information handling system architecture according to an embodiment of the present invention;
FIG. 1B is an alternative architectural diagram of an information handling system architecture according to an embodiment of the present invention
Fig. 2 is a schematic diagram of an alternative structure of an information processing apparatus according to an embodiment of the present invention;
FIG. 3 is a schematic flow chart of an alternative information processing method according to an embodiment of the present invention;
fig. 4 is a schematic diagram of an alternative interface effect of the information processing method according to the embodiment of the present invention;
fig. 5 is a schematic diagram of an alternative interface effect of the information processing method according to the embodiment of the present invention;
FIG. 6 is a schematic flow chart of an alternative information processing method according to an embodiment of the present invention;
FIG. 7 is a schematic diagram of an alternative deployment architecture of the plug-in and the player provided by the embodiment of the present invention;
FIG. 8 is a schematic diagram of an alternative deployment architecture of the plug-in and the player provided by the embodiment of the present invention;
FIG. 9 is a schematic diagram of an alternative interface arrangement of the plug-in and the player provided by the embodiment of the present invention;
fig. 10 is an alternative flow chart of the information processing method according to the embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.
Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.
1) The multimedia playing client is installed locally and runs in a multimedia playing application program which is used for providing multimedia data playing service locally, can directly acquire local multimedia data for playing, and can also be matched with a remote server to acquire multimedia data at the server side for playing.
2) The webpage multimedia player is a player which is realized based on the page of the browser and is used for providing multimedia data playing service, can play local multimedia data, and supports the mutual cooperation with a remote server to acquire the multimedia data at the server side for playing.
3) The webpage player plug-in which is realized based on the webpage and is used for displaying promotion information such as advertisements can be loaded to application programs such as a multimedia playing client and a webpage multimedia player. The operation of the webpage player plug-in depends on an application program for loading the webpage player plug-in, and the webpage player plug-in cannot display the popularization information. The web player plug-in may be written in compliance with hypertext Markup Language (HTML) technology.
4) Promotional information, information that is inserted in the multimedia data, such as advertisements. The promotion information can be dynamic short video or static image data.
First, a plug-in for playing promotion information such as an advertisement, i.e., an advertisement plug-in, in a multimedia playing client in the prior art is explained.
When the multimedia playing client displays the advertisement, the advertisement plug-in is subjected to compatibility and customization processing based on the interface of the multimedia playing client in order to access the advertisement plug-in based on the flash technology. And in the compiling and deploying stage, the advertisement plug-in corresponding to the file name is compiled aiming at the multimedia playing client. Therefore, the multimedia playing client has strong coupling degree with the advertisement plug-in.
In order to solve the problems in the foregoing technical solutions, an embodiment of the present invention provides an information processing method, which includes creating a proxy page on a multimedia playing client, loading a web player plug-in for playing promotional information on the proxy page, and constructing an information transmission channel for information transmission between the multimedia playing client and the web player plug-in based on the proxy page, so as to call the web player plug-in by the multimedia playing client; the webpage player plug-in is loaded on the proxy page in the multimedia playing client, the player plug-in is not required to be customized based on the multimedia playing client, and the coupling degree between the multimedia playing client and the plug-in playing promotion information is reduced.
An exemplary application of an information processing apparatus implementing an embodiment of the present invention is described below, where the information processing apparatus provided by the embodiment of the present invention may be integrated into various forms of electronic devices, and the electronic devices provided by the embodiment of the present invention may be implemented as various terminals, such as mobile terminals with wireless communication capabilities, e.g., mobile phones (mobile phones), tablet computers, notebook computers, and the like, and also as desktop computers, and the like. Next, an exemplary application covering a terminal when the information processing apparatus is implemented as the terminal will be described.
Referring to fig. 1A, fig. 1A is an alternative architecture diagram of an information processing system 100 according to an embodiment of the present invention, in order to support an exemplary application, a terminal 101 is connected to a server 103 through a network 102, where the network 102 may be a wide area network or a local area network, or a combination of both, and data transmission is implemented using a wireless link.
As shown in fig. 1B, a multimedia playing client 1011 for playing multimedia data is installed in the terminal 101, a window control is initialized in the multimedia playing client 1011, and a proxy page 1012 is created based on the initialized window control; loading a webpage player plug-in 1013 for playing promotion information on the proxy page 1012; constructing an information transmission channel between the multimedia playing client 1011 and the webpage player plug-in 1013 through the proxy page 1012; based on the constructed information transmission channel, sending the playing information of the multimedia playing client 1011 playing the multimedia data to the webpage player plug-in 1013; and controlling the webpage player plug-in 1013 to play the promotion information based on the play information.
In one example, as shown in fig. 1B, the terminal 101 acquires multimedia data played by the multimedia playing client 1011 from the server 103 based on the network 102, and acquires promotion information played by the web player plug-in 1013 from the server 103 based on the network 102.
In an example, multimedia data is cached in the terminal 101, the terminal 101 obtains the multimedia data from the local, and plays the multimedia data based on the multimedia playing client, and the terminal 101 obtains promotion information from the server 103 based on the network 102, and plays the obtained promotion information based on the web player plug-in 1013.
In an example, promotion information is cached in the terminal 101, the terminal 101 obtains the promotion information locally, playing is performed based on the webpage player plug-in 1013, the terminal 101 obtains multimedia data from the server 103 based on the network 102, and playing is performed based on the multimedia playing client 1011.
In an example, multimedia data and promotion information are cached in the terminal 101, the terminal 101 locally acquires the media data and the promotion information, plays the acquired multimedia data based on the multimedia playing client 1011, and plays the acquired promotion information based on the web player plug-in 1013.
It should be noted that, in each of the above examples, the multimedia data and the promotion information may be played simultaneously based on the multimedia playing client 1011 and the web player plug-in 1013, or the promotion information may be played based on the web player plug-in 1013 when the multimedia playing client 1011 stops playing the multimedia data.
The information processing apparatus provided in the embodiments of the present invention may be implemented as hardware, software, or a combination of hardware and software. The information processing apparatus provided by the embodiment of the present invention may be implemented as the terminal 101 in fig. 1.
As an example of a software implementation, the information processing apparatus may include one or more software modules, which are used to implement the information processing method provided by the embodiment of the present invention separately or in cooperation, and the software modules may adopt various programming languages of various front-end or back-end.
As an example of a hardware implementation, the information processing apparatus may include one or more hardware modules, and the hardware modules may adopt (ASIC, Application Specific Integrated Circuit), Complex Programmable Logic Device (CPLD), Field Programmable Gate Array (FPGA), and other hardware decoders, which are programmed to implement the information processing method provided by the embodiment of the present invention individually or cooperatively.
An exemplary implementation of the information processing apparatus provided in the embodiment of the present invention is described below by using a combination of software and hardware.
Referring to fig. 2, fig. 2 is a schematic diagram of an alternative structure of the information processing apparatus 20 according to an embodiment of the present invention, and according to the structure of the information processing apparatus 20 shown in fig. 2, other exemplary structures of the information processing apparatus 20 can be foreseen, so that the structure described herein should not be considered as a limitation, for example, some components described below may be omitted, or components not described below may be added to adapt to special requirements of some applications.
The information processing apparatus 20 shown in fig. 2 includes: at least one processor 210, memory 240, at least one network interface 220, and a user interface 230. The various components in the information processing device 20 are coupled together by a bus system 250. It will be appreciated that the bus system 250 is used to enable communications among the components. The bus system 250 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 250 in fig. 2.
The user interface 230 may include a display, keyboard, mouse, trackball, click wheel, keys, buttons, touch pad or touch screen, etc.
The memory 240 may be either volatile memory or nonvolatile memory, and may include both volatile and nonvolatile memory. The non-volatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 240 described in connection with embodiments of the present invention is intended to comprise any suitable type of memory.
The memory 240 in the embodiment of the present invention can store data to support the operation of the server 200. Examples of such data include: any computer program for operating on the information processing apparatus 20, such as an operating system and an application program. The operating system includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, and is used for implementing various basic services and processing hardware-based tasks. The application program may include various application programs.
As an example of the information processing method provided by the embodiment of the present invention implemented by combining software and hardware, the method provided by the embodiment of the present invention may be directly embodied as a combination of software modules executed by the processor 210, where the software modules may be located in a storage medium located in the memory 240, and the processor 210 reads executable instructions included in the software modules in the memory 240, and completes the information processing method provided by the embodiment of the present invention in combination with necessary hardware (for example, including the processor 210 and other components connected to the bus 250).
An information processing method that implements an embodiment of the present invention will be described in conjunction with the aforementioned exemplary application and implementation of an information processing apparatus that implements an embodiment of the present invention.
Referring to fig. 3, fig. 3 is an alternative flow chart of the information processing method according to the embodiment of the present invention, and will be described with reference to the steps shown in fig. 3.
Step S301, initializing a window control in a multimedia playing client for playing multimedia data, and creating a proxy page based on the initialized window control.
The terminal is provided with a multimedia playing client, and the multimedia playing client can play the multimedia including: video, audio, and the like. Here, the multimedia data may be an already encapsulated video file, for example: a Video file encapsulated in a format of Matr oska Multimedia Container (MLV), Audio Video Interleaved (AVI), Moving Picture Experts Group (MPEG) -4, etc., may also be a Video stream, for example: streaming media data of live video.
When the multimedia playing client is started, initializing a window control carried by the multimedia client, and loading an agent page based on the initialized window control. The window control may include a web view (webview) control implementation capable of loading and displaying a web page, and the proxy page is a page created in the window control. The proxy page may be implemented based on HTML technology.
Here, the file required for loading the proxy page may be stored under a path corresponding to the multimedia playing client, or may be stored under a specified path independent of the path corresponding to the multimedia playing client.
Step S302, loading a webpage player plug-in used for playing promotion information on the proxy page.
After the creation of the proxy page is completed in step S301, a plug-in file corresponding to the web player plug-in is acquired, the acquired plug-in file is executed, and the web player plug-in is loaded in the proxy page. The plug-in file can be installed under a default path or a path specified by a user.
When the plug-in file corresponding to the webpage player plug-in does not exist in the terminal, a plug-in file request can be sent to the server, the plug-in file corresponding to the webpage player plug-in is obtained from the server based on the plug-in file request, and the obtained plug-in file is installed in the local terminal.
Plug-in files corresponding to the plug-in of the webpage player can be files of file types such as ocx, dll, cab and the like automatically installed in a background, and can also be files of exe types with installation authority controlled by a user. The file type of the plug-in file is not limited in any way in the embodiment of the invention.
The promotion information that the webpage player plug-in can play can be data such as short videos and pictures, can be local data, and can also be data acquired from a server through a network.
Step S303, constructing an information transmission channel between the multimedia playing client and the webpage player plug-in through the proxy page.
After the loading of the web player plug-in is completed in step S302, an information transmission channel between the multimedia playing client and the web player plug-in is formed through the interface provided by the multimedia playing client, the interface provided by the proxy page, and the interface provided by the web player plug-in. Here, the information interaction between the multimedia playing client and the webpage player plug-in can be realized through the constructed information transmission channel.
Step S304, based on the information transmission channel, sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in.
And the multimedia playing client generates playing information when playing the multimedia data or receiving the notification information of the webpage player plug-in, and sends the playing information to the webpage player plug-in from the multimedia playing client through the information transmission channel.
Here, the playback information is information representing a playback condition of the multimedia data. The playback information may include: the multimedia playing client requests the webpage player plug-in to load request information of the advertisement, the playing progress of the multimedia data, the playing content of the multimedia data, indication information for indicating the multimedia playing client to pause playing the multimedia data and the like.
In the embodiment of the application, the notification information of the webpage player plug-in can be sent to the webpage player plug-in based on the transmission channel. Wherein the notification information includes: the promotion information comprises start playing information for indicating start playing of the promotion information, playing progress of the promotion information, end playing information for indicating end of playing of the promotion information, and loading notification for indicating loading of specified promotion information. Wherein, appointing the promotion information can include: the advertisement is pasted before the multimedia data is played, the advertisement is pasted during the playing process of the multimedia data, and the advertisement is pasted after the playing of the multimedia data is finished.
The sequence of the playing information and the notification information based on the transmission channel interaction is not limited at all, and can be set according to actual requirements. In an example, the multimedia data playing progress of the multimedia playing client is sent to the webpage player plug-in based on the transmission channel, and when the webpage player plug-in determines to play the specified promotion information based on the received playing progress, the webpage player plug-in sends a loading notification indicating to load the specified information to the webpage player plug-in. In yet another example, after the loading of the webpage player plug-in is completed, a loading notification indicating that the advertisement is posted before being currently played is sent to the multimedia playing client, and the multimedia playing client instructs the webpage player plug-in to load the advertisement before being posted based on the received loading notification. Wherein the load notification indicating that the currently playing pre-roll advertisement is ready may be implemented based on a ready event indicating that the web player plug-in loading is complete.
In the embodiment of the present application, the playing information and the notification information may be carried in different events. Such as: sending a loading notification indicating that an advertisement is pasted before current playing through a ready event (onReady), sending request information requesting a webpage player plug-in to load the advertisement through an advertisement loading event (loadAd), sending play start information indicating play start of the promotion information through an advertisement playing event (playStartEvt), sending a playing progress of the promotion information through an advertisement playing progress event (playProgressEvt), sending play end information indicating the end of the promotion information playing through an advertisement ending event stopEvt, and carrying multimedia playing progress through a playing progress synchronization event (setPlayTime). In the embodiment of the present invention, no limitation is imposed on the play information or notification information carried by each event.
Step S305, controlling the web player plug-in to play the promotion information based on the playing information.
And the webpage player plug-in plays the promotion information based on the playing information interacted with the multimedia playing client. Here, the promotion information played by the web player plug-in includes the following two forms:
form one, can interrupt the multimedia data to play
For the promotion information in the first form, when the webpage player plug-in plays the promotion information, the playing of the multimedia data of the current multimedia playing client is interrupted, and the display content of the display page of the terminal is switched from the display picture of the multimedia data to the display picture of the promotion information. Here, the display screen of the multimedia data and the display screen of the promotion information may have the same size.
As shown in fig. 4, before the web player plays the promotion information, a display screen 401 of which the display content of the display page is multimedia data is displayed, and when the web player plays the promotion information, the display content of the display page is a display screen 402 of the promotion information.
Second form, without interrupting the playing of multimedia data
For the promotion information in the second form, when the webpage player plug-in plays the promotion information, the playing of the multimedia data of the current multimedia playing client is not interrupted, and the display content of the display page of the terminal comprises the display picture of the multimedia data and the display picture of the promotion information. Here, the display frame of the multimedia data is larger than the size of the display frame of the promotion information, and the display frame of the promotion information can partially cover the display frame of the multimedia data.
As shown in fig. 5, before the webpage player plays the promotion information, the display content of the display page is a display screen 501 of multimedia data, and when the webpage player plays the promotion information, the display content of the display page includes the display screen 501 and a display screen 502 of the promotion information.
Here, when the webpage player plug-in plays the promotion information, notification information indicating a play state of the current promotion information may be generated based on the played promotion information and transmitted to the multimedia player client through the information transmission channel.
In the information processing method provided by the embodiment of the application, a proxy page is created on a multimedia playing client, a webpage player plug-in used for playing promotion information is loaded on the proxy page, and an information transmission channel used for information transmission is constructed between the multimedia playing client and the webpage player plug-in based on the proxy page, so that the multimedia playing client calls the webpage player plug-in; the webpage player plug-in is loaded on the proxy page in the multimedia playing client, the player plug-in is not required to be customized based on the multimedia playing client, and the coupling degree between the multimedia playing client and the plug-in playing promotion information is reduced.
In an embodiment, the step S303 can be implemented in such a way that: and constructing an information transmission channel between the multimedia playing client and the webpage player plug-in based on an interface facing the proxy page in the multimedia playing client, an interface facing the multimedia playing client in the proxy page and an interface between the proxy page and the webpage player plug-in.
The multimedia playing client provides an interface for the proxy page through the external window object in the window control, the proxy page can call the interface provided by the multimedia playing client to the proxy page, and the playing information provided by the multimedia playing client is received based on the called interface. Here, when the proxy page calls the interface provided by the multimedia playing client to the proxy page, a method for mounting an external window object of the multimedia playing client may be called, for example: advertisement loading events, play progress synchronization events, and the like.
The proxy page provides an interface for the multimedia playing client through the window object in the frame object, the multimedia playing client calls the interface provided by the proxy page for the multimedia playing client, and the notification information provided by the proxy page is received based on the called interface. Here, when the multimedia playing client calls the interface provided by the proxy page to the multimedia playing client, a method for mounting the window object of the proxy page may be called, for example: ready events, advertisement opening events, advertisement playing progress events, and the like.
The proxy page and the webpage player plug-in can call an interface between the proxy page and the webpage player plug-in through a method of a js object.
In some embodiments, as shown in fig. 6, the step S305 may be implemented by a step S3051 and a step S3052, which will be described in conjunction with the following steps:
in step S3051, the playing information is matched with a set playing condition based on the webpage player plug-in.
And when the webpage player plug-in receives the multimedia playing client, comparing the received playing information with the set playing condition.
The set playing condition may be a condition set according to actual requirements for controlling playing of the promotion information, such as: the playing progress of the multimedia data reaches the appointed time, the playing content of the multimedia data comprises an appointed object, and the instruction information of the appointed multimedia data for pausing playing is received.
In the embodiment of the present application, the triggering manner for triggering the playing of the promotion information by the webpage player plug-in includes the following two manners:
triggering by a multimedia playing client in a first triggering mode;
in the first triggering mode, when the webpage plug-in player receives first playing information representing that the advertisement needs to be played currently, such as request information of a multimedia playing client requesting the webpage player plug-in to load the advertisement, indication information indicating that the multimedia playing client stops playing the multimedia data, and the like, it is determined that the playing information meets the set playing condition.
Triggering by the webpage player plug-in;
when the webpage plug-in player receives second playing information such as the playing progress of the multimedia data, the playing content of the multimedia data and the like, and the received second playing information is determined to be matched with the corresponding conditions set in the webpage player plug-in, the playing information is determined to meet the set playing conditions.
Here, the corresponding promotion information that satisfies the playing condition may also be set in the playing condition.
In step S3052, it is determined that the playing information meets a set playing condition, and the promotion information is played based on the web player plug-in.
And when the received appointed information meets any one of the set playing conditions, the webpage player plug-in loads the promotion information and plays the promotion information.
For example, when the multimedia content includes the designated object a, the promotion information is played based on the webpage player plug-in. For another example, when the multimedia playing progress is 5 minutes and 36 seconds, the promotion information is played based on the webpage player plug-in. For another example, when the multimedia duration is 44 minutes and the multimedia playing progress is 22 minutes, the promotion information is played based on the webpage player plug-in.
In some embodiments, when the playing information includes the playing progress of the multimedia data, step S3052 may be performed as follows: determining that the playing progress of the multimedia data reaches a specified time point based on the webpage player plug-in, loading the promotion information corresponding to the specified time point on the webpage player plug-in, and playing the promotion information corresponding to the specified time point based on the webpage player plug-in.
And the playing information comprises the playing progress of the multimedia data, and when the playing progress reaches the specified time point set in the playing condition, the playing information is determined to meet the playing condition.
The designated time point in the playing condition may be determined according to the duration of the multimedia data, or may be independent of the duration of the multimedia data. In one example, the multimedia data has a duration of 30 minutes, and the specifying the time point may include: and 15 minutes, when the playing multimedia data is played to half, the promotion information is played. In yet another example, the multimedia data is 30 minutes, and the specifying the time point may include: 0 second, 7 minutes 30 seconds, 15 minutes, 22 minutes 30 seconds, 30 minutes, at this time, the promotion information is played four times in the whole playing process. In yet another example, specifying the point in time includes: 10 minutes, 20 minutes and 30 minutes, and the designated time point is irrelevant to the duration of the multimedia data.
In the embodiment of the present application, the setting of the specified time point in the playing condition is not limited at all.
In an example, when the playing progress of the multimedia data meets a specified time point, the webpage player plug-in may send a loading notification indicating loading of specified promotion information to the multimedia client based on the information transmission channel, and when request information requesting the webpage player plug-in to load an advertisement is received from the multimedia playing client in response to the loading notification, the promotion information is loaded and played.
In yet another example, when the playing progress of the multimedia data satisfies a specified time point, the webpage player plug-in may directly load and play the promotion information and send play start information indicating play start of the promotion information to the multimedia client based on the information transmission channel to notify the multimedia client of the current play start of the promotion information.
When the playing progress reaches a specified time point, acquiring promotion information from a local or server based on summary information of the promotion information corresponding to the specified time point set by the playing condition in the webpage player plug-in, and loading and playing the acquired promotion information based on the webpage player plug-in.
Such as: the specifying the time point includes: 10 minutes, 20 minutes and 30 minutes, and the corresponding promotion information is respectively as follows: promotion information A, promotion information B and promotion information C. When the playing progress of the multimedia data reaches 10 minutes, loading and playing the promotion information A based on the webpage player plug-in; when the playing progress of the multimedia data reaches 20 minutes, loading and playing the promotion information B based on the webpage player plug-in; and when the playing progress of the multimedia data reaches 30 minutes, loading and playing the promotion information C based on the webpage player plug-in.
In some embodiments, when the promotion information is in a first form, the playing information includes a playing progress of the multimedia data, and it is determined that the playing information meets a set playing condition, the method further includes:
recording the stop progress of the media data based on the multimedia playing client; when the webpage player plug-in finishes playing the promotion information, generating finishing indication information; sending the ending indication information to the multimedia playing client through the proxy page; and responding to the ending indication information at the multimedia playing client, and continuing to play the multimedia data based on the stop progress.
Here, when the multimedia client stops playing the multimedia data, the multimedia playing client may stop loading the multimedia data, and may also continue to execute the loading of the multimedia data.
And if the multimedia client stops playing the multimedia data based on the promotion information with the form I, recording the playing stop progress, and receiving the playing progress of the promotion information received by the webpage player plug-in based on the information transmission channel. When the webpage player plug-in finishes playing the promotion information, end indication information, namely end playing information, is generated, the end playing information is sent to the multimedia playing client based on the information transmission channel, the multimedia playing client determines that the promotion information of the webpage player plug-in is played and ended based on the end playing information, and multimedia data are continuously played based on the recorded stop playing progress.
In some embodiments, when the playback information includes: the step S3052 may be performed as follows: receiving indication information indicating that the playing progress of the multimedia data is stopped based on the webpage player plug-in, loading promotion information on the webpage player plug-in, and playing the promotion information based on the webpage player plug-in.
When the multimedia player pauses the playing of the multimedia data, indication information indicating that the multimedia playing client pauses the playing of the multimedia data is generated, and the indication information is sent to the webpage player plug-in based on the information transmission channel. And loading and playing the promotion information based on the response of the webpage player plug-in to the indication information until receiving the playing information which is sent by the multimedia playing client and indicates the multimedia playing client to continue playing the multimedia data.
Here, the promotion information played by the web plug-in player may include one or more promotion information before the broadcasting information is received.
In some embodiments, a pause operation for pausing the playing of the multimedia data is received based on the multimedia playing client, and the indication information is generated based on the pause operation.
In this embodiment of the application, an interface for receiving the pause operation may be set in the multimedia playing client, the interface for receiving the pause operation may be a visual function key, a non-visual voice interface, a non-visual gesture obtaining interface, and the like, and correspondingly, the multimedia playing client may receive the pause operation in a touch manner, a voice manner, a gesture control manner, and the like.
When the multimedia playing client receives the pause operation, a pause instruction is generated, the currently played multimedia data is paused, indication information is generated, and the indication information is sent to the webpage player plug-in through the information transmission channel so as to indicate the webpage player plug-in to load and play the promotion information.
In some embodiments, the method further comprises: loading the webpage player plug-in on a webpage multimedia player for playing the multimedia data; and playing the promotion information based on the webpage player plug-in.
Here, the terminal may be installed with a browser, and when a user records a web page multimedia player implemented based on the browser through the browser, the web page multimedia player may acquire a plug-in file corresponding to a plug-in of the web page player, execute the acquired plug-in file, and load the web page player plug-in the web page multimedia player. The plug-in file can be installed under a default path or a path specified by a user.
When the plug-in file corresponding to the plug-in of the webpage player does not exist in the terminal, the webpage multimedia player can send a plug-in file request to the server, acquire the plug-in file corresponding to the plug-in of the webpage player from the server based on the plug-in file request, and install the acquired plug-in file locally on the terminal.
In the embodiment of the application, the multimedia playing client and the webpage multimedia player can call the same webpage player plug-in at the same time, different player plug-ins do not need to be respectively deployed for the media playing client and the webpage multimedia player, and the compatibility of the webpage plug-in player on players in different forms is realized.
In the following, an example application of the embodiment of the present invention in an actual application scenario will be described by taking the promotion information as an advertisement and taking the web player plug-in as an h5 plug-in implemented based on the HTML5 technology as an example.
In the related art, the importance of the advertisement mode as a main business means of the video industry is self-evident to the whole video playing platform. The advertisement mode covers players of different forms such as a web video player, a video playing App of a mobile terminal, and a Personal Computer (PC) video playing client, and supports various advertisement forms such as a forward advertisement, a pause advertisement, and a mid-insert advertisement.
flash technology is used as a means for rich media playing. The web video player implements a flash technology based advertising plug-in. When the PC video playing client displays an advertisement, in order to access a flash technology-based advertisement plug-in, i.e., a flash advertisement plug-in, the flash advertisement plug-in needs to be pulled out of a branch item, and the compatibility and customization processing is performed based on an interface of the PC video playing client. And in the compiling and deploying stages, the flash advertisement plug-in is used as a plug-in with different file names compiled by the web video player and the PC video playing client respectively.
As shown in fig. 7, the web video player 701 loads a flash advertisement plug-in 702 to play an advertisement based on the loaded flash advertisement plug-in 702, and the PC video playing client 703 loads a customized flash advertisement plug-in 704 to play an advertisement based on the customized flash advertisement plug-in 704. The customized version of the flash advertisement plug-in 704 is a flash advertisement plug-in that is compatible and customized based on an interface of the PC video playing client 703. The deployment architecture shown in FIG. 7 is many logical in nature and cumbersome to deploy.
In the embodiment of the present application, as shown in fig. 8, the web video player 801 loads the h5 plugin 802 to play an advertisement, and the PC video playing client 803 loads the h5 plugin 802 to play an advertisement based on the adapter 804 (corresponding proxy page).
The adapter may be created based on a webview control carried by the PC video playback client 803 that seamlessly accesses the h5 plug-in loaded by the web video player through the adapter. The PC video playing client and the web video player use the same h5 plug-in to play advertisements, and the h5 plug-in is not required to be customized and interface distinguished, so that the universality and the functional uniformity of the plug-in are realized.
In the embodiment of the application, a page realized by HTML is used as an adapter, and the adapter is used as an intermediate proxy layer of an h5 plug-in and a PC video playing client. When the h5 plug-in needs to interact with the external environment including the PC video playing client, interface data is exchanged through the adapter.
The adapter exists in the PC video playing client as an independent page, the carrier is a window control (such as a webview control) of the PC video playing client, and the adapter exists in a frame object (such as an iframe object). The adapter and h5 ad plug-in interface directly through the method calls of the js object. When the adapter calls the interface of the PC video playing client, a method mounted on an external window object (such as window. external) of the PC video playing client is called. The adapter directly mounts the method on a window global function in the frame object. The PC video playing client acquires a method mounted on a window object (such as a window object) on a frame object of the adapter through the window control to call an interface of the adapter.
As shown in fig. 9, the PC video playback client 901 has a window control 9011 (e.g., a webview control), and an external window object 9012 (e.g., window. external) in the window control 9011 exposes an interface to the adapter 902, wherein the method provided by the PC video playback client 901 is mounted on the external window object. The adaptor 902 has a frame object 9021 (e.g., an iframe object), and a window object 9022 (e.g., a window object) in the frame object 9021 exposes an interface to the PC video playback client 901, wherein the window object 9022 mounts the method provided by the adaptor 902 thereon. h5 plug-in 903 exists with ad play object 9031, and instance 9032 in ad play object 9031 exposes an interface. Among other things, the window object 9022 may be implemented based on a defined window global function (i.e., a window global function), and the ad play object 9031 may be implemented by a defined function newAdPlayer ().
The information interaction between the PC video playing client and the h5 plug-in can be as shown in FIG. 10.
Here, the PC video playback client 1001 initializes a window control of the webview control for creating an adapter 1002 (pointer. html) after starting. The adapter 1002 automatically loads the h5 plug-in 1003. When the video playback pipeline of the PC video playback client 1001 starts. During the video playing process of the PC video playing client 1001, the PC video playing client 1001 and the h5 plug-in 1003 adapter 1002 perform information interaction.
The h5 plug-in 1003 can play the following two forms of advertisements: the advertisement interrupting the video playing flow and the advertisement not interrupting the video playing flow.
The advertisement types of the advertisements which can interrupt the video playing process comprise: and the advertisement of the advertisement picture is only played in the display page of the current terminal, such as the forward advertisement, the middle advertisement, the backward advertisement, the pause advertisement and the like. And interrupting the video playing process through information interaction.
In an advertisement playing process that may interrupt the video playing flow, as shown in fig. 10, the event of the interaction between the PC video playing client 1001 and the h5 plug-in 1003 may include: the advertisement starts loading loadAd, advertisement broadcasting (playStartEvt), advertisement broadcasting progress (playprogress), advertisement ending stopEvt and other events.
The advertisement that does not interrupt the video playing process may include: a press-flow advertisement, and the like, which are played while a video picture is played. For the advertisement which does not interrupt the video playing flow, the h5 plug-in can control the playing flow of the advertisement according to the playing progress of the video. In the advertisement mode of the h5 plug-in self control flow, the PC video playing client provides a playing progress synchronization event for synchronizing the playing progress of the video to the advertisement plug-in, where the playing progress synchronization event may be defined as setPlayTime, and the event synchronizes the playing progress of the video to the advertisement plug-in for displaying a certain advertisement at a certain specific time point.
As shown in fig. 10, after the h5 plugin 1003 is loaded, the PC video playing client 1001 is notified of a ready event (onReady)1004, the PC video playing client 1001 initializes h5 plugin parameters and sends an advertisement loading event (loadAd)1005 to the h5 plugin 1003 to request a pre-roll advertisement, the h5 plugin 1003 loads and plays the pre-roll advertisement based on the received advertisement loading event (loadAd)1005, and sends an advertisement playing event 1006 to the PC video playing client 1001, wherein the advertisement playing event 1006 may include an advertisement start event (playstartevent), an advertisement playing progress event (evplayprogress event), and an advertisement end event stopEvt, which are sent before, during and after the advertisement is played, respectively.
When the PC video playing client 1001 receives the advertisement end stopEvt event, it starts playing the video, and synchronizes the playing progress of the video to the h5 plug-in 1003 through a playing progress synchronization event (setPlayTime) 1007. The h5 plug-in 1003 checks the time based on the synchronized video playing progress, plays various advertisements based on the video playing progress, and sends the advertisement playing event 1006 in the process of playing the advertisements. In actual applications, as shown in fig. 10, the PC video playing client 1001 may continuously synchronize the playing progress of the video to the h5 plug-in 1003 through a multiple playing progress synchronization event (setPlayTime) 1007.
When the h5 plug-in 1003 judges that the video is about to end according to the synchronous playing progress, a request post advertisement event (request OrderEvt)1008 is sent to the PC video playing client 1001, the PC video playing client 1001 sends an advertisement loading event (loadAd)1005 to the h5 plug-in 1003 to request post advertisement based on the request post advertisement event 1008, the h5 plug-in 1003 loads the post advertisement and plays the post advertisement based on the received advertisement loading event (loadAd)1005, and sends an advertisement playing event 1006 to the PC video playing client 1001, wherein the advertisement playing event 1006 may include an advertisement opening event (playStartEvt), an advertisement playing progress event (playProgressEvt), and an advertisement ending event pEstopvt, which are respectively sent before, during and after the advertisement is played.
According to the information processing method provided by the embodiment of the invention, the uniform H5 plug-in used by the web video player and the PC video playing client side plays the advertisement, the complex deployment of branching development is not needed, the universality of the H5 advertisement plug-in on the web video player and the PC video playing client side is realized, in addition, the architecture of a webview control is used by the PC video playing client side, the H5 advertisement plug-in can be seamlessly accessed, and any customized interface and function modification of the H5 advertisement plug-in are not needed.
An exemplary structure of software modules is described below, and in some embodiments, as shown in fig. 2, the software modules in the information processing apparatus may include:
an initialization module 241, configured to initialize a window control in a multimedia playing client for playing multimedia data, and create an agent page based on the initialized window control;
a loading module 242, configured to load a web player plug-in for playing the promotion information on the proxy page;
a constructing module 243, configured to construct, through the proxy page, an information transmission channel between the multimedia playing client and the web player plug-in;
a sending module 244, configured to send, based on the information transmission channel, the playing information of the multimedia playing client for playing the multimedia data to the web player plug-in;
a playing module 245, configured to control the web player plug-in to play the promotion information based on the playing information.
In some embodiments, the building module 243 is further configured to:
and constructing an information transmission channel between the multimedia playing client and the webpage player plug-in based on an interface facing the proxy page in the multimedia playing client, an interface facing the multimedia playing client in the proxy page and an interface between the proxy page and the webpage player plug-in.
In some embodiments, the playing module 245 is further configured to:
matching the playing information with set playing conditions based on the webpage player plug-in;
and determining that the playing information meets the set playing condition, and playing the promotion information based on the webpage player plug-in.
In some embodiments, when the playback information includes: the playing progress of the multimedia data, the playing module 245, is further configured to:
determining that the playing progress of the multimedia data reaches a specified time point based on the webpage player plug-in, loading promotion information corresponding to the specified time point on the webpage player plug-in, and
and playing the promotion information corresponding to the specified time point based on the webpage player plug-in.
In some embodiments, the information processing apparatus further includes: a stop module to:
determining that the playing progress of the multimedia data reaches a specified time point based on the webpage player plug-in, and generating a stop instruction;
sending the stopping instruction to the multimedia playing client through the proxy page;
and responding to the stopping instruction based on the multimedia playing client to stop playing the multimedia data.
In some embodiments, the apparatus further comprises: a response module to:
recording the stop progress of the media data based on the multimedia playing client;
when the webpage player plug-in finishes playing the promotion information, generating finishing indication information;
sending the ending indication information to the multimedia playing client through the proxy page;
and responding to the ending indication information at the multimedia playing client, and continuing to play the multimedia data based on the stop progress.
In some embodiments, the playback information includes: the indication information indicating that the playing progress of the multimedia data is stopped, the playing module 245 is further configured to:
receiving indication information indicating that the playing progress of the multimedia data is stopped based on the webpage player plug-in, loading promotion information on the webpage player plug-in, and
and playing the promotion information based on the webpage player plug-in.
In some embodiments, the apparatus further comprises: a pause module to:
receiving a pause operation for pausing the playing of the multimedia data based on the multimedia playing client;
generating the indication information based on the suspension operation.
In some embodiments, the apparatus further comprises: a calling module to:
loading the webpage player plug-in on a webpage multimedia player for playing the multimedia data;
and playing the promotion information based on the webpage player plug-in.
As an example that the information processing method provided by the embodiment of the present invention is implemented by hardware, the information processing method provided by the embodiment of the present invention may be directly implemented by a processor 210 in the form of a hardware decoding processor, for example, the information processing method provided by the embodiment of the present invention may be implemented by one or more Application Specific Integrated Circuits (ASICs), DSPs, Programmable Logic Devices (PLDs), Complex Programmable Logic Devices (CPLDs), Field Programmable Gate Arrays (FPGAs), or other electronic components.
Embodiments of the present invention provide a storage medium storing executable instructions, which when executed by a processor, will cause the processor to execute an information processing method provided by embodiments of the present invention, for example, the information processing method as shown in fig. 3.
In some embodiments, the storage medium may be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash memory, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.
In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
By way of example, executable instructions may correspond, but do not necessarily have to correspond, to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).
By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.
In summary, according to the embodiments of the present invention, based on the proxy page, the webpage player plug-in is loaded on the multimedia playing client, and an information transmission channel for information transmission is established between the multimedia playing client and the webpage player plug-in, so that the player plug-in is not required to be customized based on the multimedia playing client, and the coupling degree between the multimedia playing client and the plug-in for playing the promotion information is reduced. Furthermore, the compatibility of the webpage player plug-in to clients in different forms is realized, and the universality of the webpage player plug-in to the clients in different forms is realized.
The above description is only an example of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present invention are included in the protection scope of the present invention.
Claims (10)
1. An information processing method characterized by comprising:
initializing a window control in a multimedia playing client for playing multimedia data, and creating an agent page based on the initialized window control;
loading a webpage player plug-in used for playing promotion information on the proxy page;
constructing an information transmission channel between the multimedia playing client and the webpage player plug-in through the proxy page;
based on the information transmission channel, sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in;
and controlling the webpage player plug-in to play the promotion information based on the playing information.
2. The method according to claim 1, wherein the constructing an information transmission channel between the multimedia playing client and the web player plug-in through the proxy page comprises:
and constructing an information transmission channel between the multimedia playing client and the webpage player plug-in based on an interface facing the proxy page in the multimedia playing client, an interface facing the multimedia playing client in the proxy page and an interface between the proxy page and the webpage player plug-in.
3. The method of claim 1, wherein controlling the webpage player plug-in to play the promotion information based on the play information comprises:
matching the playing information with set playing conditions based on the webpage player plug-in;
and determining that the playing information meets the set playing condition, and playing the promotion information based on the webpage player plug-in.
4. The method of claim 3, wherein the playback information comprises: the determining the playing information meets the set playing condition, and playing the promotion information based on the webpage player plug-in includes:
determining that the playing progress of the multimedia data reaches a specified time point based on the webpage player plug-in, loading promotion information corresponding to the specified time point on the webpage player plug-in, and
and playing the promotion information corresponding to the specified time point based on the webpage player plug-in.
5. The method of claim 4, further comprising:
determining that the playing progress of the multimedia data reaches a specified time point based on the webpage player plug-in, and generating a stop instruction;
sending the stopping instruction to the multimedia playing client through the proxy page;
and responding to the stopping instruction based on the multimedia playing client to stop playing the multimedia data.
6. The method of claim 5, further comprising:
recording the stop progress of the media data based on the multimedia playing client;
when the webpage player plug-in finishes playing the promotion information, generating finishing indication information;
sending the ending indication information to the multimedia playing client through the proxy page;
and responding to the ending indication information at the multimedia playing client, and continuing to play the multimedia data based on the stop progress.
7. The method of claim 3, wherein the playback information comprises: the method includes the steps of indicating indication information for indicating the stop of the playing progress of the multimedia data, determining that the playing information meets set playing conditions, and playing the promotion information based on the webpage player plug-in, and the method includes the following steps:
receiving indication information indicating that the playing progress of the multimedia data is stopped based on the webpage player plug-in, loading promotion information on the webpage player plug-in, and
and playing the promotion information based on the webpage player plug-in.
8. The method of claim 7, further comprising:
receiving a pause operation for pausing the playing of the multimedia data based on the multimedia playing client;
generating the indication information based on the suspension operation.
9. The method of claim 1, further comprising:
loading the webpage player plug-in on a webpage multimedia player for playing the multimedia data;
and playing the promotion information based on the webpage player plug-in.
10. An information processing apparatus characterized by comprising:
the initialization module is used for initializing a window control in a multimedia playing client for playing multimedia data and creating an agent page based on the initialized window control;
the loading module is used for loading a webpage player plug-in used for playing promotion information on the proxy page;
the building module is used for building an information transmission channel between the multimedia playing client and the webpage player plug-in unit through the proxy page;
the sending module is used for sending the playing information of the multimedia playing client for playing the multimedia data to the webpage player plug-in based on the information transmission channel;
and the playing module is used for controlling the webpage player plug-in to play the promotion information based on the playing information.
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