CN112218129A - Advertisement playing system and method for interaction through audio - Google Patents
Advertisement playing system and method for interaction through audio Download PDFInfo
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- CN112218129A CN112218129A CN202011063321.8A CN202011063321A CN112218129A CN 112218129 A CN112218129 A CN 112218129A CN 202011063321 A CN202011063321 A CN 202011063321A CN 112218129 A CN112218129 A CN 112218129A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/441—Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an advertisement playing system for interaction through audio, which comprises an audio acquisition module, a video processing module and a video processing module, wherein the audio acquisition module is used for acquiring and sending user audio interaction information; the identity identification module is used for extracting and sending identity identification information in the user audio interaction information; the advertisement extraction module is used for extracting and sending target advertisement information in the user audio interaction information; the target content acquisition module is used for acquiring and sending target advertisement content according to the target advertisement information; and the playing control module is used for generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information. The invention discloses an advertisement playing method for interaction through audio. The invention can provide targeted advertisement playing service according to different requirements of users, realize interactive interaction with the users and fully meet the requirements of the users.
Description
Technical Field
The invention relates to the technical field of advertisement playing, in particular to an advertisement playing system and method for interaction through audio.
Background
In recent years, with the rapid development of economy in China, the outdoor video advertisement market rapidly grows, and the main expression forms comprise elevator advertisements, market video advertisements, outdoor large-screen advertisements and the like. The advertisement content is displayed by means of an advertisement playing device comprising an electronic display screen and a loudspeaker, and the advertisement content is shot into video short films by a merchant and is played circularly by the advertisement playing device, so that the propaganda effect is achieved.
However, the outdoor video advertisements are spread in one direction, and the presented content is single, so that the requirements of interaction, accuracy and personalization of modern advertisements cannot be met. The targeted advertisement can not be pushed and played aiming at different users, and the information interaction with the users can not be carried out, so that the advertisement playing effect is poor.
Disclosure of Invention
In order to overcome the above problems or at least partially solve the above problems, embodiments of the present invention provide an advertisement playing system and method for performing interaction through audio, which can provide targeted advertisement playing services according to different requirements of users, thereby implementing interactive interaction between advertisement playing and users and fully satisfying the user requirements.
The embodiment of the invention is realized by the following steps:
in a first aspect, an embodiment of the present invention provides an advertisement playing system performing interaction through audio, including an audio acquisition module, an identity module, an advertisement extraction module, a target content acquisition module, and a playing control module, where:
the audio acquisition module is used for acquiring and transmitting user audio interaction information;
the identity identification module is used for extracting and sending identity identification information in the user audio interaction information;
the advertisement extraction module is used for extracting and sending target advertisement information in the user audio interaction information;
the target content acquisition module is used for acquiring and sending target advertisement content according to the target advertisement information;
and the playing control module is used for generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information.
When the advertisement is played, the system is used for playing the advertisement in a targeted manner according to different user requirements, and the advertisement interaction requirements of the user are met. When a user needs to check a corresponding advertisement, sending audio interaction information, acquiring the user audio interaction information through an audio acquisition module and sending the acquired user audio interaction information to an identity recognition module and an advertisement extraction module, wherein after the identity identification module receives the user audio interaction information, the identity identification module extracts identity identification information in the user audio interaction information so as to confirm the identity of the user subsequently, and sends a target advertisement to the corresponding user in a targeted manner, and after the identity identification module extracts the identity identification information of the user, the identity identification information of the user is sent to a play control module; the advertisement extraction module extracts target advertisement information in the user audio interaction information and sends the extracted target advertisement information to the target content acquisition module, the target content acquisition module acquires target advertisement content in the Internet according to the target advertisement information after receiving the target advertisement information, the target advertisement content comprises one or more of picture information, character information, video information and audio information, the target content acquisition module sends the target advertisement content to the playing control module after acquiring the target advertisement content, the playing control module generates advertisement playing control information according to the target advertisement content and the identity information after receiving the identity information of the user and the target advertisement content, and sends the target advertisement to a user terminal for playing according to the advertisement playing control information, and controlling the user terminal to play the target advertisement according to the advertisement playing control information.
The system collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
Based on the first aspect, in some embodiments of the present invention, the advertisement extraction module includes a database sub-module, a keyword sub-module, a matching sub-module, and a target obtaining sub-module, where:
the database submodule is used for acquiring historical audio interactive advertisement information and establishing an advertisement database according to the historical audio interactive advertisement information;
the keyword submodule is used for extracting and sending one or more keywords in the user audio interaction information;
the matching submodule is used for matching each keyword with data in the advertisement database, and generating and sending a matching result;
and the target acquisition submodule is used for acquiring and sending target advertisement information according to the matching result.
Based on the first aspect, in some embodiments of the present invention, the keyword sub-module includes an interference elimination unit, configured to perform interference elimination processing on the extracted keyword to obtain a target keyword.
Based on the first aspect, in some embodiments of the present invention, the advertisement playing system interacting through audio further includes a history playing module, a favorite acquiring module, and a target recommending module, wherein:
the history playing module is used for acquiring and sending the user history advertisement playing information according to the identity information;
the favorite acquisition module is used for acquiring and sending advertisement favorite information of the user according to the advertisement types in the historical advertisement playing information and the playing times of the advertisements with the same type;
and the target recommendation module is used for acquiring and sending target advertisement content according to the advertisement favorite information of the user.
Based on the first aspect, in some embodiments of the present invention, the advertisement playing control information includes advertisement playing content, advertisement playing duration, and advertisement playing mode.
In a second aspect, an embodiment of the present invention provides an advertisement playing method for performing interaction through audio, including the following steps:
collecting and sending user audio interaction information;
extracting and sending the identity identification information in the user audio interaction information;
extracting and sending target advertisement information in the user audio interaction information;
acquiring and transmitting target advertisement content according to the target advertisement information;
and generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information.
When the advertisement is played, the system is used for playing the advertisement in a targeted manner according to different user requirements, and the advertisement interaction requirements of the user are met. When a user needs to check a corresponding advertisement, sending audio interaction information, collecting and sending the audio interaction information of the user, and after receiving the audio interaction information of the user, extracting identity identification information in the audio interaction information of the user so as to confirm the identity of the user subsequently and send a target advertisement to the corresponding user in a targeted manner; after receiving the audio interaction information of the user, extracting and sending target advertisement information in the audio interaction information of the user, after receiving the target advertisement information, obtaining and sending target advertisement content in the Internet according to the target advertisement information, wherein the target advertisement content comprises one or more of picture information, character information, video information and audio information, after receiving the identity identification information and the target advertisement content of the user, generating advertisement playing control information according to the target advertisement content and the identity identification information, sending the target advertisement to a user terminal for playing according to the advertisement playing control information, and controlling the user terminal to play the target advertisement according to the advertisement playing control information.
The method collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
Based on the second aspect, in some embodiments of the present invention, the method for extracting and sending the target advertisement information in the user audio interaction information includes the following steps:
obtaining historical audio interactive advertisement information, and establishing an advertisement database according to the historical audio interactive advertisement information;
extracting and sending one or more keywords in the user audio interaction information;
matching each keyword with data in an advertisement database, generating and sending a matching result;
and acquiring and sending target advertisement information according to the matching result.
Based on the second aspect, in some embodiments of the present invention, the method for extracting and sending one or more keywords in the user audio interaction information further includes the following steps:
and performing interference removal processing on the extracted keywords to obtain target keywords.
Based on the second aspect, in some embodiments of the present invention, the advertisement playing method for interacting through audio further includes the following steps:
acquiring and sending historical advertisement playing information of the user according to the identity identification information;
acquiring and sending advertisement favorite information of a user according to the advertisement types in the historical advertisement playing information and the playing times of the advertisements of the same type;
and acquiring and sending target advertisement content according to the advertisement favorite information of the user.
Based on the second aspect, in some embodiments of the present invention, the advertisement playing control information includes advertisement playing content, advertisement playing time length, and advertisement playing mode.
The embodiment of the invention at least has the following advantages or beneficial effects:
the embodiment of the invention provides an advertisement playing system for interaction through audio, which aims at different user requirements to carry out targeted advertisement playing through the system when advertisements are played, so that the advertisement interaction requirements of users are met. When a user needs to check a corresponding advertisement, sending audio interaction information, acquiring the user audio interaction information through an audio acquisition module and sending the acquired user audio interaction information to an identity recognition module and an advertisement extraction module, wherein after the identity identification module receives the user audio interaction information, the identity identification module extracts identity identification information in the user audio interaction information so as to confirm the identity of the user subsequently, and sends a target advertisement to the corresponding user in a targeted manner, and after the identity identification module extracts the identity identification information of the user, the identity identification information of the user is sent to a play control module; the method comprises the steps that after an advertisement extraction module receives user audio interaction information, the advertisement extraction module extracts target advertisement information in the user audio interaction information and sends the extracted target advertisement information to a target content acquisition module, after the target content acquisition module receives the target advertisement information, target advertisement content in the Internet is acquired according to the target advertisement information, after the target advertisement content is acquired by the target content acquisition module, the target advertisement content is sent to a playing control module, after the playing control module receives identity identification information and the target advertisement content of a user, advertisement playing control information is generated according to the target advertisement content and the identity identification information, the target advertisement is sent to a user terminal to be played according to the advertisement playing control information, and the user terminal is controlled to play the target advertisement according to the advertisement playing control information. The system collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
The embodiment of the invention also provides an advertisement playing method for interaction through audio, and when the advertisement is played, the advertisement is played in a targeted manner through the system according to different user requirements, so that the advertisement interaction requirements of the user are met. When a user needs to check a corresponding advertisement, sending audio interaction information, collecting and sending the audio interaction information of the user, and after receiving the audio interaction information of the user, extracting identity identification information in the audio interaction information of the user so as to confirm the identity of the user subsequently and send a target advertisement to the corresponding user in a targeted manner; after receiving the user audio interaction information, extracting and sending target advertisement information in the user audio interaction information, after receiving the target advertisement information, obtaining and sending target advertisement content in the Internet according to the target advertisement information, after receiving the user identity identification information and the target advertisement content, generating advertisement playing control information according to the target advertisement content and the identity identification information, sending the target advertisement to a user terminal for playing according to the advertisement playing control information, and controlling the user terminal to play the target advertisement according to the advertisement playing control information. The method collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
FIG. 1 is a schematic block diagram of an advertisement playing system for interaction via audio according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating an advertisement playing method for interaction via audio according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating user favorite advertisement recommendation in an advertisement playing method for interaction through audio according to an embodiment of the present invention.
Icon: 100. an audio acquisition module; 200. an identity module; 300. an advertisement extraction module; 310. a database sub-module; 320. a keyword submodule; 321. an interference removing unit; 330. a matching sub-module; 340. a target acquisition submodule; 400. a target content acquisition module; 500. a play control module; 600. a history playing module; 700. a favorite acquisition module; 800. and a target recommendation module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the same element.
In the description of the embodiments of the present invention, "a plurality" represents at least 2.
Examples
As shown in fig. 1, in a first aspect, an embodiment of the present invention provides an advertisement playing system for performing interaction through audio, including an audio acquisition module 100, an identity module 200, an advertisement extraction module 300, a target content acquisition module 400, and a playing control module 500, where:
the audio acquisition module 100 is used for acquiring and sending user audio interaction information;
the identity identification module 200 is used for extracting and sending identity identification information in the user audio interaction information;
the advertisement extraction module 300 is configured to extract and send target advertisement information in the user audio interaction information;
a target content acquiring module 400, configured to acquire and send target advertisement content according to the target advertisement information;
and the playing control module 500 is configured to generate advertisement playing control information according to the target advertisement content and the identity information, and send the target advertisement to the user terminal for playing according to the advertisement playing control information.
When the advertisement is played, the system is used for playing the advertisement in a targeted manner according to different user requirements, and the advertisement interaction requirements of the user are met. When a user needs to check a corresponding advertisement, sending an audio interaction message, collecting the user audio interaction message through the audio collection module 100 and sending the collected user audio interaction message to the identity recognition module and the advertisement extraction module 300, after the identity identification module 200 receives the user audio interaction message, the identity identification module 200 extracts the identity identification message in the user audio interaction message so as to confirm the identity of the user in the following, and sends a target advertisement to a corresponding user in a targeted manner, and after the identity identification module 200 extracts the identity identification message of the user, the identity identification message of the user is sent to the playing control module 500; after receiving the user audio interaction information, the advertisement extraction module 300 extracts the target advertisement information in the user audio interaction information and sends the extracted target advertisement information to the target content acquisition module 400, after receiving the target advertisement information, the target content acquisition module 400 acquires the target advertisement content in the internet according to the target advertisement information, wherein the target advertisement content comprises one or more of picture information, text information, video information and audio information, after acquiring the target advertisement content, the target content acquisition module 400 sends the target advertisement content to the play control module 500, after receiving the identification information of the user and the target advertisement content, the play control module 500 generates advertisement play control information according to the target advertisement content and the identification information, and sends the target advertisement to the user terminal for playing according to the advertisement play control information, and controlling the user terminal to play the target advertisement according to the advertisement playing control information, wherein the advertisement playing control information comprises advertisement playing content, advertisement playing time and an advertisement playing mode, and controlling the user terminal to play the target advertisement according to the advertisement playing content, the advertisement playing time and the advertisement playing mode.
The system collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
Based on the first aspect, in some embodiments of the present invention, the advertisement extraction module 300 includes a database sub-module 310, a keyword sub-module 320, a matching sub-module 330, and a target obtaining sub-module 340, where:
the database submodule 310 is configured to obtain historical audio interactive advertisement information, and establish an advertisement database according to the historical audio interactive advertisement information;
the keyword sub-module 320 is used for extracting and sending one or more keywords in the user audio interaction information;
the matching sub-module 330 is used for matching each keyword with data in the advertisement database, generating and sending a matching result;
and the target obtaining submodule 340 is configured to obtain and send target advertisement information according to the matching result.
When extracting the target advertisement content in the audio interaction information of the user, firstly, obtaining historical audio interaction advertisement information through the database submodule 310, and establishing an advertisement database according to the historical audio interaction advertisement information, wherein the advertisement database comprises the audio information of the user and the corresponding advertisement information thereof, and provides a data base for the follow-up; one or more keywords in the user audio interaction information are extracted through the keyword sub-module 320 and sent to the matching sub-module 330, each keyword is matched with audio keyword data in the advertisement database through the matching sub-module 330, a matching result is generated and sent to the target obtaining sub-module 340, the matching result comprises the audio keywords and advertisement information corresponding to the audio keywords, and then the target obtaining sub-module 340 obtains and sends the target advertisement information according to the matching result so as to obtain corresponding advertisement data in the internet in the following process.
Based on the first aspect, in some embodiments of the present invention, the keyword sub-module 320 includes an interference removing unit 321, configured to perform interference removing processing on the extracted keyword to obtain the target keyword.
After the keyword information in the user audio interaction information is acquired, the interference removing unit 321 performs interference removing processing on the extracted keyword to obtain a target keyword.
Based on the first aspect, in some embodiments of the present invention, the advertisement playing system for interacting through audio further includes a history playing module 600, a favorite acquiring module 700, and a target recommending module 800, wherein:
a history playing module 600, configured to obtain and send user history advertisement playing information according to the identity information;
a favorite acquiring module 700, configured to acquire and send advertisement favorite information of a user according to advertisement types and playing times of advertisements of the same type in the historical advertisement playing information;
and the target recommending module 800 is configured to obtain and send target advertisement content according to the advertisement preference information of the user.
The system can also recommend proper advertisements to the user to play according to the historical advertisement popularity of the user, so that the use experience of the user is improved. After the identification information of the user is acquired, the history playing module 600 acquires the history advertisement playing information of the user according to the identification information and sends the acquired history advertisement playing information of the user to the favorite acquiring module 700, the advertisement type and the playing times of the same type of advertisement in the history advertisement playing information are extracted by the favorite acquiring module 700, then the advertisement favorite information of the user is acquired according to the advertisement type and the playing times of the same type of advertisement, the advertisement favorite information comprises the advertisement data with the highest history playing times of the user, the type of the advertisement and recommended advertisement content, the advertisement favorite information of the user is sent to the target recommending module 800, and the target recommending module 800 acquires and sends the target advertisement content in the internet according to the advertisement favorite information of the user so as to be recommended to the user for playing.
In a second aspect, as shown in fig. 2, an embodiment of the present invention provides an advertisement playing method for interacting through audio, including the following steps:
s1, collecting and sending user audio interaction information;
s2, extracting and sending the identity information in the user audio interaction information;
s3, extracting and sending target advertisement information in the user audio interaction information;
s4, acquiring and sending target advertisement content according to the target advertisement information;
s5, generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information.
When the advertisement is played, the system is used for playing the advertisement in a targeted manner according to different user requirements, and the advertisement interaction requirements of the user are met. When a user needs to check a corresponding advertisement, sending audio interaction information, collecting and sending the audio interaction information of the user, and after receiving the audio interaction information of the user, extracting identity identification information in the audio interaction information of the user so as to confirm the identity of the user subsequently and send a target advertisement to the corresponding user in a targeted manner; after receiving the user audio interaction information, extracting and sending target advertisement information in the user audio interaction information, after receiving the target advertisement information, acquiring and sending target advertisement content in the Internet according to the target advertisement information, the target advertisement content comprises one or more of picture information, character information, video information and audio information, after receiving the identification information of the user and the target advertisement content, generating advertisement playing control information according to the target advertisement content and the identity identification information, sending the target advertisement to the user terminal for playing according to the advertisement playing control information, controlling a user terminal to play a target advertisement according to advertisement playing control information, wherein the advertisement playing control information comprises advertisement playing content, advertisement playing time and advertisement playing mode, and controlling the user terminal to play the target advertisement according to the advertisement playing content, the advertisement playing time and the advertisement playing mode.
The method collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at different requirements of the users, realizes interactive interaction between advertisement playing and the users, and fully meets the user requirements.
Based on the second aspect, in some embodiments of the present invention, the method for extracting and sending the target advertisement information in the user audio interaction information includes the following steps:
obtaining historical audio interactive advertisement information, and establishing an advertisement database according to the historical audio interactive advertisement information;
extracting and sending one or more keywords in the user audio interaction information;
matching each keyword with data in an advertisement database, generating and sending a matching result;
and acquiring and sending target advertisement information according to the matching result.
When extracting target advertisement content in the audio interaction information of a user, firstly, obtaining historical audio interaction advertisement information, and establishing an advertisement database according to the historical audio interaction advertisement information, wherein the advertisement database comprises the audio information of the user and advertisement information corresponding to the audio information of the user, and provides a data base for follow-up; extracting and sending one or more keywords in the user audio interactive information, matching each keyword with audio keyword data in an advertisement database, generating and sending a matching result, wherein the matching result comprises the audio keywords and advertisement information corresponding to the audio keywords, and then acquiring and sending target advertisement information according to the matching result so as to acquire corresponding advertisement data in the Internet later.
Based on the second aspect, in some embodiments of the present invention, the method for extracting and sending one or more keywords in the user audio interaction information further includes the following steps:
and performing interference removal processing on the extracted keywords to obtain target keywords.
After keyword information in user audio interaction information is acquired, interference removing processing is carried out on the extracted keywords to obtain target keywords.
Based on the second aspect, as shown in fig. 3, in some embodiments of the present invention, the method for playing an advertisement by interacting with audio further includes the following steps:
s6, obtaining and sending user history advertisement playing information according to the identity information;
s7, obtaining and sending advertisement favorite information of the user according to the advertisement types and the playing times of the same type of advertisements in the historical advertisement playing information;
and S8, acquiring and transmitting the target advertisement content according to the advertisement favorite information of the user.
The method can also recommend proper advertisements to the user to play according to the historical advertisement popularity of the user, so that the use experience of the user is improved. After the identity identification information of the user is obtained, historical advertisement playing information of the user is obtained and sent according to the identity identification information, then the advertisement type and the playing times of the same type of advertisement in the historical advertisement playing information are extracted, and advertisement favorite information of the user is obtained according to the advertisement type and the playing times of the same type of advertisement, wherein the advertisement favorite information comprises advertisement data with the highest historical playing times of the user, the type of the advertisement and recommended advertisement content, and target advertisement content in the internet is obtained and sent according to the advertisement favorite information of the user so as to be recommended to the user for playing.
In summary, embodiments of the present invention provide an advertisement playing system and method for performing interaction through audio, and when playing an advertisement, the advertisement is specifically played through the system according to different user requirements, so as to meet the advertisement interaction requirements of the user. When a user needs to check a corresponding advertisement, sending an audio interaction message, collecting the user audio interaction message through the audio collection module 100 and sending the collected user audio interaction message to the identity recognition module and the advertisement extraction module 300, after the identity identification module 200 receives the user audio interaction message, the identity identification module 200 extracts the identity identification message in the user audio interaction message so as to confirm the identity of the user in the following, and sends a target advertisement to a corresponding user in a targeted manner, and after the identity identification module 200 extracts the identity identification message of the user, the identity identification message of the user is sent to the playing control module 500; after receiving the user audio interaction information, the advertisement extraction module 300 extracts the target advertisement information in the user audio interaction information and sends the extracted target advertisement information to the target content acquisition module 400, after receiving the target advertisement information, the target content acquisition module 400 acquires the target advertisement content in the internet according to the target advertisement information, wherein the target advertisement content comprises one or more of picture information, text information, video information and audio information, after acquiring the target advertisement content, the target content acquisition module 400 sends the target advertisement content to the play control module 500, after receiving the identification information of the user and the target advertisement content, the play control module 500 generates advertisement play control information according to the target advertisement content and the identification information, and sends the target advertisement to the user terminal for playing according to the advertisement play control information, and controlling the user terminal to play the target advertisement according to the advertisement playing control information, wherein the advertisement playing control information comprises advertisement playing content, advertisement playing time and an advertisement playing mode, and controlling the user terminal to play the target advertisement according to the advertisement playing content, the advertisement playing time and the advertisement playing mode. The invention collects the advertisement playing requirements of the users, carries out advertisement playing aiming at the users aiming at the advertisement playing requirements of different users, meets the requirements of different users, provides targeted advertisement playing service aiming at the different requirements of the users, realizes the interactive interaction between advertisement playing and the users and fully meets the requirements of the users.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned.
Claims (10)
1. The utility model provides a carry out interactive advertisement playing system through audio frequency which characterized in that, includes audio acquisition module, identity module, advertisement extraction module, target content acquisition module and broadcast control module, wherein:
the audio acquisition module is used for acquiring and transmitting user audio interaction information;
the identity identification module is used for extracting and sending identity identification information in the user audio interaction information;
the advertisement extraction module is used for extracting and sending target advertisement information in the user audio interaction information;
the target content acquisition module is used for acquiring and sending target advertisement content according to the target advertisement information;
and the playing control module is used for generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information.
2. The system of claim 1, wherein the advertisement extraction module comprises a database sub-module, a keyword sub-module, a matching sub-module, and a target obtaining sub-module, wherein:
the database submodule is used for acquiring historical audio interactive advertisement information and establishing an advertisement database according to the historical audio interactive advertisement information;
the keyword submodule is used for extracting and sending one or more keywords in the user audio interaction information;
the matching submodule is used for matching each keyword with data in the advertisement database, and generating and sending a matching result;
and the target acquisition submodule is used for acquiring and sending target advertisement information according to the matching result.
3. The system of claim 2, wherein the keyword sub-module comprises an interference elimination unit for performing interference elimination processing on the extracted keywords to obtain the target keywords.
4. The system of claim 1, further comprising a history playing module, a favorite acquisition module, and a target recommendation module, wherein:
the history playing module is used for acquiring and sending the user history advertisement playing information according to the identity information;
the favorite acquisition module is used for acquiring and sending advertisement favorite information of the user according to the advertisement types in the historical advertisement playing information and the playing times of the advertisements with the same type;
and the target recommendation module is used for acquiring and sending target advertisement content according to the advertisement favorite information of the user.
5. The system of claim 1, wherein the advertisement playing control information comprises advertisement playing content, advertisement playing duration and advertisement playing mode.
6. An advertisement playing method for interaction through audio is characterized by comprising the following steps:
collecting and sending user audio interaction information;
extracting and sending the identity identification information in the user audio interaction information;
extracting and sending target advertisement information in the user audio interaction information;
acquiring and transmitting target advertisement content according to the target advertisement information;
and generating advertisement playing control information according to the target advertisement content and the identity identification information, and sending the target advertisement to the user terminal for playing according to the advertisement playing control information.
7. The method of claim 6, wherein the method of extracting and sending the target advertisement information in the user audio interaction information comprises the following steps:
obtaining historical audio interactive advertisement information, and establishing an advertisement database according to the historical audio interactive advertisement information;
extracting and sending one or more keywords in the user audio interaction information;
matching each keyword with data in an advertisement database, generating and sending a matching result;
and acquiring and sending target advertisement information according to the matching result.
8. The method of claim 7, wherein the method for extracting and sending one or more keywords from the user audio interaction information further comprises the following steps:
and performing interference removal processing on the extracted keywords to obtain target keywords.
9. The method of claim 6, further comprising the steps of:
acquiring and sending historical advertisement playing information of the user according to the identity identification information;
acquiring and sending advertisement favorite information of a user according to the advertisement types in the historical advertisement playing information and the playing times of the advertisements of the same type;
and acquiring and sending target advertisement content according to the advertisement favorite information of the user.
10. The method of claim 6, wherein the advertisement playing control information comprises advertisement playing content, advertisement playing duration and advertisement playing mode.
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