CN112214709A - Monitoring method for WeChat small program activity operation combined with powder increase operation scheme - Google Patents
Monitoring method for WeChat small program activity operation combined with powder increase operation scheme Download PDFInfo
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- CN112214709A CN112214709A CN202011151264.9A CN202011151264A CN112214709A CN 112214709 A CN112214709 A CN 112214709A CN 202011151264 A CN202011151264 A CN 202011151264A CN 112214709 A CN112214709 A CN 112214709A
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Abstract
The invention discloses a monitoring method of a WeChat small program activity operation and powder increase operation scheme, which comprises the following steps: a background manager of the WeChat applet monitoring platform edits an activity message and then sends the activity message to WeChat of a concerned user, whether reading is needed or not is judged according to a preset value, the background vermicelli forwarding rate and the activity participation rate are continuously followed by the background, and then an operation analysis report is formed. The method can effectively verify the growth of the vermicelli and the reading click brought by each activity message, find out the most effective contact time, mode and activity form of the activity message, improve the conversion rate of the activity message and improve the growth speed of the vermicelli.
Description
Technical Field
The invention relates to the field of operation monitoring, in particular to a monitoring method of a WeChat small program activity operation and powder increase operation scheme.
Background
The WeChat applet platform is mainly used for cooperative popularization business brought out by organizations such as celebrities, governments, media, enterprises and the like. Branding can be promoted to the online platform function through channels. Advertising on WeChat applets is a common advertising method. The traditional WeChat small program operation platform can only count the number of delivered articles, the number of active reading persons and the number of shared articles of articles after the active messages are sent out, and the increase of fans brought by each active message cannot be traced back, namely the increase of fans brought by each active message cannot be effectively verified, so that the monitoring mode has no way of visually displaying the benefits brought by the articles, and further the effect maximization of the pushed active messages cannot be realized. Moreover, the most effective active message trigger path cannot be found, and the conversion rate of a single active message is low.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a monitoring method of a small WeChat program online and offline active operation combined with powder increase operation scheme, which can effectively verify the growth of fans caused by each active message, can find out the most effective active message reach path, and can improve the conversion rate of a single active message, aiming at the above defects of the prior art.
The technical scheme adopted by the invention for solving the technical problems is as follows: a monitoring method for a WeChat small program online and offline active operation combined powder increase operation scheme is constructed, and comprises the following steps:
A) after a background manager of the WeChat applet monitoring platform edits the activity message, the activity message is sent to the WeChat of the concerned user, and a system interface returns a parameter field as a basis for identification;
B) judging whether the WeChat applet is read or not, specifically:
b1, importing the WeChat applet reading data: extracting a preset number of newly released articles, and sampling reading data of each article every 10 minutes or so;
b2, calculating a moving average value of the reading amount;
b3, calculating the difference result of the data obtained in the step B2;
b4, calculating whether there is a sudden increase and a sudden decrease according to the difference result of the step B3 and a preset threshold value, judging and outputting the result of reading the article when there is a sudden increase and a sudden decrease at the same time, otherwise, outputting the result of reading the article;
b5, summarizing the judgment results of all articles, and when the number of articles to be swiped and read exceeds a preset proportion, judging that the wechat applet has the condition of swiping and reading and waiting for returning a message field;
C) analyzing the returned message field, and converting the returned message field into a required data format; the data format comprises an activity message id, an activity message title, the number of reading persons of an activity page, the number of reading times of the activity page, the number of reading persons of an original text page, the number of sharing persons, the number of sharing times, the number of collecting persons and the number of collecting times, and the preset threshold value is-0.002-0.004; when the difference result has a value lower than-0.002, judging that the reading quantity is suddenly reduced; when the difference result has a result higher than 0.004, judging that the reading amount is increased suddenly;
D) writing the converted message field into an active message statistical table, and displaying the content of the data field at the front end; the data field content comprises an article title, a pushing date, a pushing time, a reading amount and a sharing forwarding amount;
E) and finishing the reading after the reading is finished.
In the monitoring method of the WeChat small program online and offline active operation combined powder increase operation scheme, the method further comprises the following steps between the steps D) and E):
D1) taking the date and time as a calculation basis, and acquiring a newly added vermicelli WeChat ID, a concerned date and a date pushed by pictures and texts;
D2) respectively carrying out the operation of real-time bean vermicelli increment, real-time bean vermicelli increment at the same ratio, 24-hour bean vermicelli increment, 48-hour bean vermicelli increment and 48-hour bean vermicelli increment at the same ratio;
D3) and respectively displaying a result data list of activity monitoring and a result data list of the powder increasing effect at the front end of the WeChat small program monitoring platform, updating the data according to the time node called by the interface, and ending the process if the data is not updated.
In the monitoring method of the WeChat small program online and offline activity operation combined with the vermicelli increase operation scheme, the real-time vermicelli increment is the vermicelli amount increased at the moment when the distance from the current time point to the pushing is after the activity message is pushed; the real-time fan increment in year is increased by more than the fan increment in the same time period in the date of viewing after the activity message is pushed; the vermicelli increment in 24 hours is the vermicelli amount increased after 24 hours after the activity message is pushed; the fan increment in the same year for 24 hours is increased by more than the fan increment in the same time period after the activity message is pushed; the bean vermicelli increment in 48 hours is the bean vermicelli amount increased after the activity message is pushed in 48 hours; the fan increment of the same year and the same year in 48 hours after the activity message is pushed is increased by more than the fan increment in the same time period.
In the method for monitoring the powder-adding operation scheme combining the online and offline activity operation of the WeChat small program, the parameter field comprises the ID of the activity message thumbnail and the activity message title.
The monitoring method of the WeChat small program online and offline activity operation combined with the powder increasing operation scheme has the following beneficial effects:
by judging whether the wechat applet has a reading result, an accurate judgment result can be provided for an investor, reference on data is provided for advertisement putting, putting with low effectiveness is avoided, and risks are managed from the reading level of the wechat applet;
the returned message field is converted into a required data format after being analyzed; the data format comprises an activity message id, an activity message title, the number of reading persons of an activity page, the number of reading times of the activity page, the number of reading persons of an original text page, the number of sharing persons, the number of sharing times, the number of collecting persons and the number of collecting times; writing the converted message field into a graphic message statistical table, and displaying the content of the data field at the front end; the data field content comprises article titles, pushing dates, pushing time, reading amount and sharing forwarding amount; compared with the traditional operation monitoring platform, the method adopts a mode of splicing the vermicelli data and the image-text data, effectively verifies the increase of vermicelli quantity brought by each article, can find out the most effective activity message reach path, and can improve the conversion rate of a single message.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the embodiment of the monitoring method and the device for the online and offline active operation and powder increase operation scheme of the WeChat small program, the monitoring method for the online and offline active operation and powder increase operation scheme of the WeChat small program comprises the following steps:
step S01 background management personnel of the WeChat applet monitoring platform edit the activity message and send it to the WeChat of the concerned user, the system interface will return the parameter field as the identification basis: in this step, a background manager of the wechat applet monitoring platform edits an activity message, and then sends the activity message to a wechat of an interested user, that is, to a wechat on a mobile terminal (which may be a smart phone or a tablet computer) of the interested user, and a system interface (i.e., an interface of the wechat applet monitoring platform) returns a parameter field as a basis for identification. Preferably, the parameter field includes an ID of the activity message thumbnail and an activity message header, the ID of the activity message thumbnail may be labeled as "thumb _ media _ ID", and the activity message header may be labeled as "title", and of course, in other cases of this embodiment, the ID of the activity message thumbnail and the activity message header may be labeled with other characters.
Step S02 leads to wechat applet read volume data: and extracting a preset number of newly released articles, and sampling reading data of each article every 10 minutes or so. In other embodiments, as long as the number of extractions is greater than 10, 10 are used in this embodiment. And then calculating a floating average value of the reading amount, calculating a difference result of the obtained data, calculating whether sudden increase and sudden decrease exist according to the difference result and a preset threshold value, judging and outputting a reading result of the article when sudden increase and sudden decrease exist at the same time, and otherwise, outputting a reading result of the article. The preset threshold value is 0.002-0.004. When the difference result has a value lower than 0.002, the reading quantity is judged to be suddenly reduced. When the difference result has a result higher than 0.004, the reading amount is judged to be increased suddenly. And finally summarizing the judgment results of all the articles, and judging that the WeChat applet has the reading condition when the number of the articles to be read exceeds 30%.
Step S03, parsing the return message field, and converting it into a required data format: in this step, the returned message field is analyzed and then converted into a required data format, where the data format includes an activity message id, an activity message title, the number of people who read the activity page, the number of times that the activity page is read, the number of people who read the original text page, the number of people who share, the number of times that share, the number of people who collect, the number of times that collect, and the like.
The active message id may be marked as msgid, the number of reading people of an active page may be marked as int _ page _ read _ user, the number of reading times of an active page may be marked as int _ page _ read _ count, the number of reading people of an original page may be marked as ori _ page _ read _ user, the number of sharing people may be marked as share _ count, the number of collecting people may be marked as add _ to _ fav _ user, and the number of collecting people may be marked as add _ to _ fav _ count. Of course, in practical applications, the activity message id, the number of active page readers, the number of original page readers, the number of shared users, the number of collected users, and the number of collected users may be marked with other characters.
Step S04 writes the converted message field into the active message statistical table, and displays the data field content at the front end: in this step, the converted message field is written into a graphic message statistical table (i.e., a table), and the basic data field content is displayed at the front end. The data field content comprises an article title, a pushing date, a pushing time, a reading amount, a sharing forwarding amount and the like.
Step S05 ends after the reading is completed: in this step, the reading is completed. Compared with the traditional operation monitoring platform, the method provided by the invention adopts a mode of splicing vermicelli data and activity data, so that the increase of vermicelli quantity brought by each article is effectively verified, the most effective activity message reach path can be found out, and the conversion rate of a single message can be improved.
For the present embodiment, the following steps may be further included between the step S02 and the step S03:
step S11 is to obtain the new WeChat ID, the concerned date and the activity-pushed date by taking the date and time as the calculation basis: in the step, the date and the time are used as calculation bases, and data such as newly added WeChat ID of vermicelli, concerned date, date pushed by pictures and texts and the like are obtained.
Step S12, calculating real-time bean vermicelli increment, real-time bean vermicelli increment with same ratio, 24-hour bean vermicelli increment with same ratio, 48-hour bean vermicelli increment and 48-hour bean vermicelli increment with same ratio respectively: in this step, based on the calling result (i.e., the newly added fan WeChat ID, the concerned date, and the date of image-text push) of step S11, the operations of the real-time fan increment, the real-time fan increment of the same ratio, the 24-hour fan increment, the 48-hour fan increment, and the 48-hour fan increment are performed, respectively, and in general, the operations are the difference operations of the fan increment and the same ratio using the real-time, 24-hour, and 48-hour time nodes, respectively.
Step S13, respectively displaying the result data lists of activity monitoring and powder adding effects at the front end of the WeChat applet monitoring platform, updating data according to the time node called by the interface, and ending if no updating is performed: in the step, result data lists of activity monitoring and powder increasing effects are respectively displayed at the front end of the WeChat small program monitoring platform, data are updated according to time nodes called by an interface, and if the data are not updated, the operation is finished.
The following describes in detail the operation rule of step S12, where step S12 includes 6 rule operations in total, that is, real-time fan increment, 24-hour fan increment, 48-hour fan increment, and 48-hour fan increment.
In the method of the embodiment, for real-time fan increment, that is, fan amount increased from the moment of pushing at the current time point after the activity message is pushed; for the real-time fan increment of the same year, namely the fan increment is increased by more than the fan increment in the same time period in the date of viewing after the activity message is pushed. For the vermicelli increment of 24 hours, namely the vermicelli amount increased after 24 hours after the activity message is pushed, if the vermicelli amount is less than 24 hours, the vermicelli amount is shown as "-";
for the fan increment of the same ratio in 24 hours, namely the fan increment of 24 hours after the activity message is pushed is increased by more than the fan increment of the same time period, and the fan increment is shown as < - > when the fan increment is less than 24 hours.
For the vermicelli increment of 48 hours, namely the vermicelli amount increased after 48 hours after the activity message is pushed, if the vermicelli amount is less than 48 hours, the vermicelli amount is shown as "-";
for the fan increment of the same year in 48 hours, namely the fan increment of 48 hours after the activity message is pushed is increased by more than that of the fan increment of the same time period, and the fan increment is shown as < - > when the time period is less than 48 hours.
Compared with the traditional operation monitoring platform, the method provided by the invention has the advantages that the vermicelli quantity increase, the vermicelli quantity concordant increase, the effective vermicelli quantity increase and the effective vermicelli concordant increase brought by each activity message are effectively verified in a manner of splicing vermicelli data and activity data, the most effective activity message reach path (including time, title and content) can be found, and the conversion rate of a single message can be improved.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (4)
1. A monitoring method for a WeChat small program activity operation and powder increase operation scheme is characterized by comprising the following steps:
A) after a background manager of the WeChat applet monitoring platform edits the activity message, the activity message is sent to the WeChat of the concerned user, and a system interface returns a parameter field as a basis for identification;
B) judging whether the WeChat applet is read or not, specifically:
b1, importing the WeChat applet reading data: extracting a preset number of newly released articles, and sampling reading data of each article every 10 minutes or so;
b2, calculating a moving average value of the reading amount;
b3, calculating the difference result of the data obtained in the step B2;
b4, calculating whether there is a sudden increase and a sudden decrease according to the difference result of the step B3 and a preset threshold value, judging and outputting the result of reading the article when there is a sudden increase and a sudden decrease at the same time, otherwise, outputting the result of reading the article;
b5, summarizing the judgment results of all articles, and when the number of articles to be swiped and read exceeds a preset proportion, judging that the wechat applet has the condition of swiping and reading and waiting for returning a message field;
C) analyzing the returned message field, and converting the returned message field into a required data format; the data format comprises an activity message id, an activity message title, the number of reading persons of an activity page, the number of reading times of the activity page, the number of reading persons of an original text page, the number of sharing persons, the number of sharing times, the number of collecting persons and the number of collecting times, and the preset threshold value is-0.002-0.004; when the difference result has a value lower than-0.002, judging that the reading quantity is suddenly reduced; when the difference result has a result higher than 0.004, judging that the reading amount is increased suddenly;
D) writing the converted message field into an active message statistical table, and displaying the content of the data field at the front end; the data field content comprises an article title, a pushing date, a pushing time, a reading amount and a sharing forwarding amount;
E) and finishing the reading after the reading is finished.
2. The method for monitoring the WeChat applet activity operation combined with the POWDER-ADD operation scheme according to claim 1, further comprising between steps D) and E):
D1) acquiring newly added vermicelli WeChat ID, concerned date and activity pushing date by taking date and time as calculation basis;
D2) respectively carrying out the operation of real-time bean vermicelli increment, real-time bean vermicelli increment at the same ratio, 24-hour bean vermicelli increment, 48-hour bean vermicelli increment and 48-hour bean vermicelli increment at the same ratio;
D3) and (4) updating data according to the time node called by the interface in a result data list of the monitoring method combining the WeChat small program active operation and the powder-adding operation scheme, and ending the operation if the data is not updated.
3. The monitoring method of the WeChat applet activity operation combined with the vermicelli increase operation scheme according to claim 2, wherein the real-time vermicelli increment is the vermicelli amount increased at the moment when the current time point is away from the push after the activity message is pushed; the real-time fan increment with the same year is increased by more than the fan increment in the same time period from the push of the image-text message to the viewing date; the vermicelli increment in 24 hours is the vermicelli amount increased after 24 hours after the activity message is pushed; the fan increment in the same year for 24 hours is increased by more than the fan increment in the same time period after the activity message is pushed; the bean vermicelli increment in 48 hours is the bean vermicelli amount increased after the activity message is pushed in 48 hours; the fan increment of the same year and the same year in 48 hours after the activity message is pushed is increased by more than the fan increment in the same time period.
4. The method for monitoring the WeChat applet activity operation in combination with the POWDER OPERATION SCHEME as claimed in any one of claims 1 to 2, wherein the parameter fields include the ID of the activity message thumbnail and the activity message header.
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| CN202011151264.9A CN112214709A (en) | 2020-10-25 | 2020-10-25 | Monitoring method for WeChat small program activity operation combined with powder increase operation scheme |
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| CN202011151264.9A CN112214709A (en) | 2020-10-25 | 2020-10-25 | Monitoring method for WeChat small program activity operation combined with powder increase operation scheme |
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2020
- 2020-10-25 CN CN202011151264.9A patent/CN112214709A/en not_active Withdrawn
Patent Citations (3)
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| WO2018018281A1 (en) * | 2016-07-24 | 2018-02-01 | 张鹏华 | Information pushing method executed during read article marking and marking system |
| CN109934606A (en) * | 2017-12-15 | 2019-06-25 | 广州帷策智能科技有限公司 | Wechat public platform activity operation combines the monitoring method and device for increasing powder Management plan |
| CN111340544A (en) * | 2020-02-25 | 2020-06-26 | 上海昌投网络科技有限公司 | Method and device for judging whether WeChat public number is read by swiping |
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Application publication date: 20210112 |
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