CN112214665A - Content display method and device, electronic equipment and computer readable storage medium - Google Patents
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Abstract
The disclosure discloses a content presentation method, a content presentation device, an electronic device and a computer-readable storage medium. The content display method comprises the following steps: receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content; acquiring content to be displayed; obtaining an estimated value of the first resource amount; acquiring the click probability and the first probability of the content to be displayed; calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability; and determining whether to display the content to be displayed according to the display weight value. By the method, the technical problem of how to select proper content from a large amount of content for displaying in the prior art is solved.
Description
Technical Field
The present disclosure relates to the field of information processing, and in particular, to a content display method and apparatus, an electronic device, and a computer-readable storage medium.
Background
As computer networks have evolved, networks have become an increasingly rich presentation, distribution platform, such as in electronic commerce, video platforms, and the like. In the prior art, a fixed publishing position is generally used to publish fixed content, such as placing a plurality of video contents on a homepage of a video platform for a user to select. However, how to select a suitable content from a large number of contents to display to a user becomes a technical problem to be solved urgently.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
In a first aspect, an embodiment of the present disclosure provides a content display method, including:
receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content;
acquiring content to be displayed;
obtaining an estimated value of the first resource amount;
acquiring a click probability and a first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
and determining whether to display the content to be displayed according to the display weight value.
In a second aspect, an embodiment of the present disclosure provides a content display apparatus, including:
a parameter setting instruction receiving module, configured to receive a setting instruction of a target efficiency parameter, where the efficiency parameter indicates a ratio of a first resource amount to a second resource amount consumed by the content;
the content to be displayed acquisition module is used for acquiring content to be displayed;
a first resource amount obtaining module, configured to obtain a predicted value of the first resource amount;
the calculation parameter acquisition module is used for acquiring the click probability and the first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
a display weight value calculating module, configured to calculate a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability;
and the display module is used for determining whether to display the content to be displayed according to the display weight value.
In a third aspect, an embodiment of the present disclosure provides an electronic device, including: at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the content presentation method of the first aspect.
In a fourth aspect, the disclosed embodiments provide a non-transitory computer-readable storage medium, which is characterized by storing computer instructions for causing a computer to execute the content presentation method described in the foregoing first aspect.
The disclosure discloses a content presentation method, a content presentation device, an electronic device and a computer-readable storage medium. The content display method comprises the following steps: receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content; acquiring content to be displayed; obtaining an estimated value of the first resource amount; acquiring the click probability and the first probability of the content to be displayed; calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability; and determining whether to display the content to be displayed according to the display weight value. By the method, the technical problem of how to select proper content from a large amount of content for displaying in the prior art is solved.
The foregoing is a summary of the present disclosure, and for the purposes of promoting a clear understanding of the technical means of the present disclosure, the present disclosure may be embodied in other specific forms without departing from the spirit or essential attributes thereof.
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The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale.
FIG. 1 is a flow chart of an embodiment of a content presentation method provided by the present disclosure;
fig. 2 is a flowchart illustrating a specific example of step S103 in an embodiment of a content displaying method provided in the present disclosure;
fig. 3 is a flowchart illustrating a specific example of step S104 according to an embodiment of a content displaying method provided in the present disclosure;
FIG. 4 is a schematic structural diagram of an embodiment of a content display apparatus according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an electronic device provided according to an embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
Fig. 1 is a flowchart of an embodiment of a content presentation method provided in the present disclosure, where the content presentation method provided in this embodiment may be executed by a content presentation apparatus, and the content presentation apparatus may be implemented as software, or implemented as a combination of software and hardware, and the content presentation apparatus may be integrated in a certain device in a content presentation system, such as a content presentation server or a content presentation terminal device. As shown in fig. 1, the method comprises the steps of:
step S101, receiving a setting instruction of a target efficiency parameter;
in the present disclosure, the target efficiency parameter represents a ratio of a first amount of resources brought by the content to a second amount of resources consumed. The first resource amount is a resource amount brought by a user clicking the display content, the second resource amount consumed is a resource amount consumed by the user for performing a first interaction with the display content, in a typical scene, the content is a video, the first resource amount is a value, such as money, points and the like, paid for the video by the user after clicking the video, and the second resource amount consumed is a value, such as money, points and the like, paid for the user by a publisher of the video for clicking, the target efficiency parameter at this time actually represents a ratio of output to consumption for the publisher of the video.
In the present disclosure, the user may input the target efficiency parameter through the human-machine interface to determine an efficiency target to be achieved by the displayed content, and a typical human-machine interface may be an input field, a sliding bar, or the like, and if a value of the target efficiency parameter is directly input through the input field, if "3" is directly input in the input field, the target efficiency parameter is set to 3, or if a value of the target efficiency parameter is determined through sliding of the sliding bar, if the target efficiency parameter on the leftmost side of the sliding bar is 0, and if the target efficiency parameter on the rightmost side of the sliding bar is 10, the value of the target efficiency parameter may be set to be between 0 and 10 through the sliding bar, and of course, the target efficiency parameter is generally greater than 1.
Step S102, obtaining the content to be displayed;
in the present disclosure, the content to be shown may include various content forms of text, picture, video, audio, and the like, or a combination of the above content forms, and typically, the content to be shown may be video content of a video platform, advertisement content, commodity content of an e-commerce platform, search results of a search platform, and the like.
In a typical application, the content to be displayed is displayed at a display position on a page, the obtaining of the content to be displayed is to obtain the content to be displayed at the display position, typically, the content to be displayed is a video, the display position is a recommendation position on the page, and when each recommendation condition is triggered, the video to be displayed corresponding to the recommendation position is obtained.
Step S103, obtaining a pre-estimated value of the first resource amount;
in the present disclosure, the first resource amount is calculated by predictive models in different scenarios. Optionally, the obtaining the estimated value of the first resource amount may include:
step S201, determining a calculation scene of the first resource amount;
step S202, obtaining a pre-estimation model corresponding to the calculation scene;
step S203, calculating the estimated value of the first resource amount according to the estimation model.
In the above steps, a calculation scenario requiring determination of the first resource amount is preferred, where the calculation scenario is used to determine a parameter for calculating the first resource amount, and a typical application scenario is, for example, a tv, the parameter for calculating the first resource amount may be an image of a user, a price trend of a commodity, and the like; after a calculation scene of a first resource amount is determined, acquiring an estimation model corresponding to the calculation scene, wherein the estimation model can be obtained by learning through methods such as deep learning, and the consumption habit of a user is predicted by learning a large number of user types to obtain a consumption model of the user; and inputting the parameter of the first resource quantity into the pre-estimation model to obtain a pre-estimation value of the first resource quantity, wherein the first resource quantity is the total consumption quantity of the user on the e-commerce platform by taking the e-commerce scene as an example.
Optionally, the determining a calculation scenario of the first resource amount further includes:
receiving a selection instruction of a calculation scene;
and determining a calculation scene of the first resource amount according to the selection instruction.
In the disclosure, a user may input a selection instruction of a computing scene through a human-computer interaction interface to determine in which scene the content to be displayed needs to be displayed or which scene the content to be displayed corresponds to. Typically, the system may present all supported scenes in a form of a pull-down menu, and the user selects the scene through the pull-down menu, and the system determines the calculation scene of the first resource amount according to a selection instruction generated by the pull-down menu.
Through the selection instruction, the user can flexibly select various calculation scenes to deal with different display scenes.
It is understood that the first resource amount may represent different meanings for different scenarios, and the pre-estimation model may also be obtained by using different methods, and the above scenarios and the meaning of the first resource amount are merely examples and do not constitute a limitation of the present disclosure.
Step S104, obtaining the click probability and the first probability of the content to be displayed;
the click probability is the probability of clicking the content to be displayed by the user, the first probability is the probability of carrying out first interaction between the user and the content to be displayed, the first interaction is the first interaction carried out with the user after the user clicks the content, in a typical application scene, the first interaction is the video watched by the user, the user needs to click the video firstly and then carry out the first interaction, namely the video clicking operation, and the first probability is the probability of carrying out the video clicking operation by the user; in another typical application scenario, the first interaction is that the user clicks a program corresponding to a download link in an advertisement, and then the user needs to click the advertisement first and then perform the first interaction on the advertisement, that is, download the program corresponding to the link in the advertisement, where the first probability is a probability that the user downloads the program corresponding to the link in the advertisement.
Optionally, the obtaining the click probability and the first probability of the content to be displayed includes:
step S301, respectively obtaining a click probability calculation model and a first probability calculation model;
step S302, respectively calculating the click probability and the first probability according to the calculation model of the click probability and the calculation model of the first probability.
Likewise, the click probability and the first probability are also calculated by the corresponding calculation model. Typically, the calculation model is obtained by learning the characteristics of the content to be displayed, the user portrait, the scene characteristics, and the like. And calculating the click probability and the first probability by inputting the characteristics of the current content to be displayed, the portrait of the terminal user and the scene characteristics into a model.
It is understood that the above-mentioned first interaction is only meant to be an example and not to limit the disclosure, and in fact, the first interaction may be any interactive operation performed by the user on the content to be presented.
Step S105, calculating a weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability.
The display weight value is used for determining whether the display content is displayed.
In this step, said calculating a weight value for the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability includes: calculating a second resource amount according to the target efficiency parameter and the estimated value of the first resource amount; and calculating a display weight value of the content to be displayed according to the second resource amount, the click probability and the first probability. Specifically, the display weight value is calculated using the following formula:
y is A B W/R (formula 1)
Wherein Y represents a display weight value, A represents a click probability, B represents a first probability, W represents a first resource amount, and R represents a target efficiency parameter. According to the formula, the second resource amount is the ratio of the first resource amount to the target efficiency parameter, the target efficiency parameter is a value input by a user, the first resource amount is a predicted value and is a dynamic value, and therefore the second resource amount can be dynamically calculated according to the target value set by the user and the model predicted value through the formula, so that the target efficiency parameter on the whole can reach the target value set by the user. By the method, the user can automatically adjust the second resource amount through the formula without setting the specific second resource amount. In a typical application, the content to be presented is an advertisement, and the advertiser does not care how much to pay for each download of the user, but only sets a ratio of revenue to cost, and the system automatically calculates the appropriate payment value.
And S106, determining whether the content to be displayed is displayed or not according to the display weight value.
Optionally, the determining whether to display the content to be displayed according to the display weight value includes:
judging whether the display weight value exceeds a first threshold value;
and displaying the content to be displayed in response to the display weight value exceeding a first threshold value.
In this alternative embodiment, the presentation weight is only compared to a threshold value, and if the threshold value is exceeded, the content to be presented is presented on the presentation bit. In a typical application, the content to be displayed is a video, a plurality of contents to be displayed are displayed at a time point, the contents to be displayed are arranged according to priorities, then, the relationship between the display weight value of the contents to be displayed and the first threshold is compared from the contents to be displayed with the highest priority, and the contents to be displayed with the first display weight value larger than the first threshold are displayed.
Optionally, the determining whether to display the content to be displayed according to the display weight value includes:
obtaining display weight values of a plurality of contents to be displayed to obtain a plurality of display weight values, wherein the display weight values correspond to the contents to be displayed one by one;
calculating to obtain a maximum display weight value of the plurality of display weight values;
and displaying the content to be displayed corresponding to the maximum display weight value.
In this optional embodiment, the content to be displayed includes a plurality of contents to be displayed, and there are a plurality of contents to be displayed at the same time, but only one content can be displayed at a time, so that display weight values of the plurality of contents to be displayed are obtained to obtain a plurality of display weight values, each content to be displayed has one display weight value, and the weight values correspond to the contents to be displayed one to one; after a plurality of display weight values are obtained, the display weight values are sorted according to the size or directly compared with the size to obtain the largest display weight value in the display weight values; and displaying the content to be displayed corresponding to the maximum display weight value.
The disclosure discloses a content presentation method, a content presentation device, an electronic device and a computer-readable storage medium. The content display method comprises the following steps: acquiring content to be displayed; acquiring the number of deep interaction times of the content to be displayed, wherein the number of deep interaction times is the number of deep interaction times of a user and the content to be displayed; judging whether the number of the deep interaction times is smaller than a first threshold value; responding to the depth interaction times smaller than the first threshold value, and acquiring a first probability value and a second probability value of the content to be displayed; and calculating a display weight value according to the first probability value, the second probability value and the depth interaction times. By judging the number of deep interaction times and selecting the calculation method of the display weight in the method, the technical problem of how to select proper content from a plurality of contents to display to a user in the prior art is solved.
In the above, although the steps in the above method embodiments are described in the above sequence, it should be clear to those skilled in the art that the steps in the embodiments of the present disclosure are not necessarily performed in the above sequence, and may also be performed in other sequences such as reverse, parallel, and cross, and further, on the basis of the above steps, other steps may also be added by those skilled in the art, and these obvious modifications or equivalents should also be included in the protection scope of the present disclosure, and are not described herein again.
Fig. 4 is a schematic structural diagram of an embodiment of a content display apparatus provided in the embodiment of the present disclosure, and as shown in fig. 4, the apparatus 400 includes: the display system comprises a parameter setting instruction receiving module 401, a to-be-displayed content obtaining module 402, a first resource quantity obtaining module 403, a calculation parameter obtaining module 404, a display weight value calculating module 405 and a display module 406. Wherein,
a parameter setting instruction receiving module 401, configured to receive a setting instruction of a target efficiency parameter, where the efficiency parameter indicates a ratio of a first resource amount caused by the content to a second resource amount consumed by the content;
a to-be-displayed content obtaining module 402, configured to obtain a to-be-displayed content;
a first resource amount obtaining module 403, configured to obtain a predicted value of the first resource amount;
a calculation parameter obtaining module 404, configured to obtain a click probability and a first probability of the content to be displayed, where the click probability is a probability of a user clicking the content to be displayed, and the first probability is a probability of a first interaction between the user and the content to be displayed;
a display weight value calculating module 405, configured to calculate a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability;
and the display module 406 is configured to determine whether to display the content to be displayed according to the display weight value.
Further, the first resource amount obtaining module 403 further includes:
a calculation scenario determination module, configured to determine a calculation scenario of the first resource amount;
the estimation model obtaining module is used for obtaining an estimation model corresponding to the calculation scene;
and the estimation module is used for calculating the estimation value of the first resource quantity according to the estimation model.
Further, the calculation scenario determination module further includes:
the selection instruction receiving module is used for receiving a selection instruction of a calculation scene;
and the calculation scene determining submodule is used for determining the calculation scene of the first resource amount according to the selection instruction.
Further, the calculation parameter obtaining module 404 further includes:
the calculation model acquisition module is used for respectively acquiring a calculation model of the click probability and a calculation model of the first probability;
and the calculating module is used for respectively calculating the click probability and the first probability according to the calculating model of the click probability and the calculating model of the first probability.
Further, the display weight value calculating module 405 is further configured to:
calculating the show weight value according to the following formula:
Y＝A*B*W/R
wherein Y represents a display weight value, A represents a click probability, B represents a first probability, W represents a first resource amount, and R represents a target efficiency parameter.
Further, the display module 406 further includes:
the judging module is used for judging whether the display weight value exceeds a first threshold value;
and the first display submodule is used for displaying the content to be displayed in response to the display weight value exceeding a first threshold value.
Further, the display module 406 further includes:
the display weight value acquisition module is used for acquiring display weight values of a plurality of contents to be displayed so as to obtain a plurality of display weight values, wherein the display weight values correspond to the contents to be displayed one by one;
a maximum display weight value calculation module for calculating to obtain a maximum display weight value of the plurality of display weight values;
and the second display submodule is used for displaying the content to be displayed corresponding to the maximum display weight value.
The apparatus shown in fig. 4 can perform the method of the embodiments shown in fig. 1, fig. 2 and fig. 3, and the detailed description of the embodiment may refer to the related description of the embodiments shown in fig. 1, fig. 2 and fig. 3. The implementation process and technical effect of the technical solution refer to the descriptions in the embodiments shown in fig. 1, fig. 2, and fig. 3, and are not described herein again.
Referring now to fig. 5, a schematic diagram of an electronic device (e.g., the terminal device or the server in fig. 1) 500 suitable for implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 506 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 506 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 506, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content; acquiring content to be displayed; obtaining an estimated value of the first resource amount; acquiring a click probability and a first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed; calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability; and determining whether to display the content to be displayed according to the display weight value.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
According to one or more embodiments of the present disclosure, there is provided a content presentation method including:
receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content;
acquiring content to be displayed;
obtaining an estimated value of the first resource amount;
acquiring a click probability and a first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
and determining whether to display the content to be displayed according to the display weight value.
Further, the obtaining the estimated value of the first resource amount includes:
determining a calculation scenario of the first resource amount;
acquiring a pre-estimation model corresponding to the calculation scene;
and calculating the estimated value of the first resource quantity according to the estimation model.
Further, the determining a calculation scenario of the first resource amount includes:
receiving a selection instruction of a calculation scene;
and determining a calculation scene of the first resource amount according to the selection instruction.
Further, the obtaining the click probability and the first probability of the content to be displayed includes:
respectively acquiring a calculation model of the click probability and a calculation model of the first probability;
and respectively calculating the click probability and the first probability according to the calculation model of the click probability and the calculation model of the first probability.
Further, the calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability includes:
calculating the show weight value according to the following formula:
Y＝A*B*W/R
wherein Y represents a display weight value, A represents a click probability, B represents a first probability, W represents a first resource amount, and R represents a target efficiency parameter.
Further, the determining whether to display the content to be displayed according to the display weight value includes:
judging whether the display weight value exceeds a first threshold value;
and displaying the content to be displayed in response to the display weight value exceeding a first threshold value.
Further, the determining whether to display the content to be displayed according to the display weight value includes:
obtaining display weight values of a plurality of contents to be displayed to obtain a plurality of display weight values, wherein the display weight values correspond to the contents to be displayed one by one;
calculating to obtain a maximum display weight value of the plurality of display weight values;
and displaying the content to be displayed corresponding to the maximum display weight value.
According to one or more embodiments of the present disclosure, there is provided a content presentation apparatus including:
a parameter setting instruction receiving module, configured to receive a setting instruction of a target efficiency parameter, where the efficiency parameter indicates a ratio of a first resource amount to a second resource amount consumed by the content;
the content to be displayed acquisition module is used for acquiring content to be displayed;
a first resource amount obtaining module, configured to obtain a predicted value of the first resource amount;
the calculation parameter acquisition module is used for acquiring the click probability and the first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
a display weight value calculating module, configured to calculate a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability;
and the display module is used for determining whether to display the content to be displayed according to the display weight value.
Further, the first resource amount obtaining module further includes:
a calculation scenario determination module, configured to determine a calculation scenario of the first resource amount;
the estimation model obtaining module is used for obtaining an estimation model corresponding to the calculation scene;
and the estimation module is used for calculating the estimation value of the first resource quantity according to the estimation model.
Further, the calculation scenario determination module further includes:
the selection instruction receiving module is used for receiving a selection instruction of a calculation scene;
and the calculation scene determining submodule is used for determining the calculation scene of the first resource amount according to the selection instruction.
Further, the calculation parameter obtaining module further includes:
the calculation model acquisition module is used for respectively acquiring a calculation model of the click probability and a calculation model of the first probability;
and the calculating module is used for respectively calculating the click probability and the first probability according to the calculating model of the click probability and the calculating model of the first probability.
Further, the display weight value calculating module is further configured to:
calculating the show weight value according to the following formula:
Y＝A*B*W/R
wherein Y represents a display weight value, A represents a click probability, B represents a first probability, W represents a first resource amount, and R represents a target efficiency parameter.
Further, the display module further includes:
the judging module is used for judging whether the display weight value exceeds a first threshold value;
and the first display submodule is used for displaying the content to be displayed in response to the display weight value exceeding a first threshold value.
Further, the display module further includes:
the display weight value acquisition module is used for acquiring display weight values of a plurality of contents to be displayed so as to obtain a plurality of display weight values, wherein the display weight values correspond to the contents to be displayed one by one;
a maximum display weight value calculation module for calculating to obtain a maximum display weight value of the plurality of display weight values;
and the second display submodule is used for displaying the content to be displayed corresponding to the maximum display weight value.
According to one or more embodiments of the present disclosure, there is provided an electronic device including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the aforementioned content presentation method.
According to one or more embodiments of the present disclosure, there is provided a non-transitory computer-readable storage medium characterized by storing computer instructions for causing a computer to execute the foregoing content presentation method.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (10)
1. A method of content presentation, comprising:
receiving a setting instruction of a target efficiency parameter, wherein the efficiency parameter represents the ratio of a first resource amount brought by the content to a second resource amount consumed by the content;
acquiring content to be displayed;
obtaining an estimated value of the first resource amount;
acquiring a click probability and a first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
calculating a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability and the first probability;
and determining whether to display the content to be displayed according to the display weight value.
2. The content presentation method of claim 1, wherein said obtaining an estimate of the first amount of resources comprises:
determining a calculation scenario of the first resource amount;
acquiring a pre-estimation model corresponding to the calculation scene;
and calculating the estimated value of the first resource quantity according to the estimation model.
3. The content presentation method of claim 2, wherein the determining a computational scenario of the first amount of resources comprises:
receiving a selection instruction of a calculation scene;
and determining a calculation scene of the first resource amount according to the selection instruction.
4. The content presentation method according to claim 1, wherein the obtaining of the click probability and the first probability of the content to be presented comprises:
respectively acquiring a calculation model of the click probability and a calculation model of the first probability;
and respectively calculating the click probability and the first probability according to the calculation model of the click probability and the calculation model of the first probability.
5. The content presentation method of claim 1, wherein said calculating a presentation weight value of the content to be presented according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability comprises:
calculating the show weight value according to the following formula:
Y＝A*B*W/R
wherein Y represents a display weight value, A represents a click probability, B represents a first probability, W represents a first resource amount, and R represents a target efficiency parameter.
6. The content presentation method of claim 1, wherein the determining whether to present the content to be presented according to the presentation weight value comprises:
judging whether the display weight value exceeds a first threshold value;
and displaying the content to be displayed in response to the display weight value exceeding a first threshold value.
7. The content presentation method of claim 1, wherein the determining whether to present the content to be presented according to the presentation weight value comprises:
obtaining display weight values of a plurality of contents to be displayed to obtain a plurality of display weight values, wherein the display weight values correspond to the contents to be displayed one by one;
calculating to obtain a maximum display weight value of the plurality of display weight values;
and displaying the content to be displayed corresponding to the maximum display weight value.
8. A content presentation device, comprising:
a parameter setting instruction receiving module, configured to receive a setting instruction of a target efficiency parameter, where the efficiency parameter indicates a ratio of a first resource amount to a second resource amount consumed by the content;
the content to be displayed acquisition module is used for acquiring content to be displayed;
a first resource amount obtaining module, configured to obtain a predicted value of the first resource amount;
the calculation parameter acquisition module is used for acquiring the click probability and the first probability of the content to be displayed, wherein the click probability is the probability of clicking the content to be displayed by a user, and the first probability is the probability of first interaction between the user and the content to be displayed;
a display weight value calculating module, configured to calculate a display weight value of the content to be displayed according to the target efficiency parameter, the estimated value of the first resource amount, the click probability, and the first probability;
and the display module is used for determining whether to display the content to be displayed according to the display weight value.
9. An electronic device, comprising:
a memory for storing computer readable instructions; and
a processor for executing the computer readable instructions, such that the processor when executing implements the content presentation method according to any one of claims 1-7.
10. A non-transitory computer-readable storage medium storing computer-readable instructions which, when executed by a computer, cause the computer to perform the content presentation method of any one of claims 1-7.
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