CN112104901A - Self-selling method and system of vehicle-mounted equipment - Google Patents
Self-selling method and system of vehicle-mounted equipment Download PDFInfo
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- CN112104901A CN112104901A CN201910521973.2A CN201910521973A CN112104901A CN 112104901 A CN112104901 A CN 112104901A CN 201910521973 A CN201910521973 A CN 201910521973A CN 112104901 A CN112104901 A CN 112104901A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41422—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance located in transportation means, e.g. personal vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/22—Procedures used during a speech recognition process, e.g. man-machine dialogue
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/439—Processing of audio elementary streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS OR SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/22—Procedures used during a speech recognition process, e.g. man-machine dialogue
- G10L2015/223—Execution procedure of a spoken command
Abstract
The invention discloses a self-selling method and a self-selling system of vehicle-mounted equipment, wherein the method comprises the following steps: various functions of the vehicle-mounted equipment are shot into product function introduction videos in different use scenes in advance, and a man-machine interaction link is added in the product function introduction videos; when the product function introduction video is played through the vehicle-mounted equipment, the product function introduction video is interacted with the vehicle-mounted equipment in a voice control interaction mode, and various functions of the vehicle-mounted equipment are displayed in the video interaction experience of a user. The self-selling method of the vehicle-mounted equipment can improve the function exposure of the product, reduce the capability requirement of a salesperson, the learning cost of the product and the marketing threshold, improve the understanding and cognition degree of a user on the product in the experience, reduce the sales cost of a store and improve the bargain rate.
Description
Technical Field
The invention relates to the technical field of vehicle-mounted equipment, in particular to a self-selling method and a self-selling system of the vehicle-mounted equipment.
Background
At present, the market has higher sale cost for vehicle-mounted equipment, especially for vehicle-mounted voice assistants, and the specific steps are as follows:
1. the product has multiple and complex functions. The vehicle-mounted equipment, particularly the vehicle-mounted voice assistant, has a plurality of functions and is deep, such as functions of weather inquiry, stock inquiry, navigation, music and the like, and a plurality of different using methods, such as manual clicking, voice control and control through a Bluetooth remote controller.
2. The cost of learning by the sales personnel is high. It takes a lot of time for store sales personnel to learn and remember the advantages of all the functions of a product and the usage scenario of each function.
3. Store sales personnel are mobile. At present, most of products are sold in shops such as car wash shops and 4S shops in 3 and 4 cities, and sales personnel have great liquidity and can do for several months for each shop employee. So the current situation may be that the store clerk just learns that the product leaves the office, which also causes high cost for the store sales.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
In view of the defects in the prior art, the invention aims to provide a self-selling method and a self-selling system for vehicle-mounted equipment, so that the problems of multiple and complex product functions, high learning cost of salesmen, high liquidity of shop salesmen and high selling cost in the conventional vehicle-mounted equipment selling are solved.
The technical scheme adopted by the invention for solving the technical problem is as follows:
the invention provides a self-selling method of vehicle-mounted equipment, which comprises the following steps:
various functions of the vehicle-mounted equipment are shot into product function introduction videos in different use scenes in advance, and a man-machine interaction link is added in the product function introduction videos;
when the product function introduction video is played through the vehicle-mounted equipment, the product function introduction video is interacted with the vehicle-mounted equipment in a voice control interaction mode, and various functions of the vehicle-mounted equipment are displayed in the video interaction experience of a user.
The self-selling method of the vehicle-mounted equipment is characterized in that when the product function introduction video is played through the vehicle-mounted equipment, the step of interacting with the vehicle-mounted equipment in a voice control interaction mode specifically comprises the following steps:
when the product function introduction video is played through the vehicle-mounted equipment, the vehicle-mounted equipment prompts a user to send a voice instruction for performing certain operation through voice;
and playing the use scene experience video of the corresponding vehicle-mounted equipment function after receiving a voice instruction for carrying out certain operation corresponding to the user.
The self-selling method of the vehicle-mounted equipment comprises the following steps of: the functions of WeChat, navigation, weather, stock, music, telephone and calculator are used.
The self-selling method of the vehicle-mounted equipment comprises the following steps of: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
The invention also provides a self-selling system of the vehicle-mounted equipment, which comprises the following components:
the system comprises an introduction video presetting module, a product function introduction video and a human-computer interaction link, wherein the introduction video presetting module is used for shooting various functions of the vehicle-mounted equipment into the product function introduction video in different use scenes in advance and adding the human-computer interaction link into the product function introduction video;
and the function interaction display module is used for interacting with the vehicle-mounted equipment in a voice control interaction mode when the product function introduction video is played through the vehicle-mounted equipment, and displaying various functions of the vehicle-mounted equipment in the video interaction experience of the user.
The self-selling system of the vehicle-mounted equipment, wherein the function interaction display module comprises:
the operation voice prompt unit is used for prompting a user to send a voice instruction for performing certain operation by the voice of the vehicle-mounted equipment when the product function introduction video is played by the vehicle-mounted equipment;
and the experience video playing unit is used for playing the experience video of the use scene of the corresponding vehicle-mounted equipment function after receiving the voice command for carrying out certain operation corresponding to the user.
The self-selling system of the vehicle-mounted equipment, wherein the various functions of the vehicle-mounted equipment comprise: the functions of WeChat, navigation, weather, stock, music, telephone and calculator are used.
The self-selling system of the vehicle-mounted equipment, wherein the various functions of the vehicle-mounted equipment further comprise: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
Has the advantages that: various functions of the vehicle-mounted equipment are shot into product function introduction videos in different use scenes in advance, and a man-machine interaction link is added in the product function introduction videos; when the function introduction video of the product is played through the vehicle-mounted equipment, the function introduction video is interacted with the vehicle-mounted equipment in a voice control interaction mode, various functions of the vehicle-mounted equipment are displayed in the video interaction experience of a user, the function exposure of the product can be improved, the capability requirement of sales personnel is reduced, the learning cost and the marketing threshold of the product are reduced, the understanding and the cognition degree of the user on the product in the experience are improved, the sales cost of a store is reduced, and the transaction rate is improved.
Drawings
Fig. 1 is a flowchart of a self-selling method of the vehicle-mounted device of the present invention.
Fig. 2 is a functional block diagram of a self-sales system of the in-vehicle apparatus of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, fig. 1 is a flowchart illustrating a self-selling method of a vehicle-mounted device according to a preferred embodiment of the invention. Referring to fig. 1, the self-selling method of the vehicle-mounted device includes:
step S100, shooting various functions of the vehicle-mounted equipment into product function introduction videos in different use scenes in advance, and adding a man-machine interaction link in the product function introduction videos;
and S200, when the product function introduction video is played through the vehicle-mounted equipment, interacting with the vehicle-mounted equipment in a voice control interaction mode, and displaying various functions of the vehicle-mounted equipment in the video interaction experience of a user.
The self-selling method of the vehicle-mounted equipment is mainly used in an online sale scene, can improve the function exposure of products, reduce the capability requirement of sales personnel, the learning cost of the products and the marketing threshold, improve the understanding and cognition degree of users on the products in the experience, reduce the sales cost of stores and improve the transaction rate.
The step S100 is also to shoot a product introduction video and add a user interaction link, and during specific implementation, a part of functions can be selected in a targeted manner according to advantages and characteristics of the product, so as to be shot into a short film by combining with a scene where a user generates resonance. According to the invention, a link of man-machine interaction is added in the short video, and the user can experience the functions displayed in the video in an immersive manner through a voice control interaction mode, so that the user can better know the product and learn to use.
The invention adds a product function introduction video of a man-machine interaction link, and can form products with two forms: a. short video: the short videos can be played in a store in a circulating mode, and the product introduction function is promoted. b. Self-selling APP: with video built-in to APP in, form and install in the mobile unit from selling APP, provide the understanding product that the user can be better when experiencing equipment and know the function.
Further, in this embodiment, the step S200 specifically includes:
step S210, when the product function introduction video is played through the vehicle-mounted equipment, the vehicle-mounted equipment prompts a user to send a voice instruction for performing certain operation through voice;
and step S220, after receiving a voice instruction for performing a certain operation corresponding to the user, playing a use scene experience video of the corresponding vehicle-mounted equipment function.
Further, in this embodiment, the various functions of the vehicle-mounted device include, but are not limited to: the functions of WeChat, navigation, weather, stock, music, telephone, calculator, etc. are used. Preferably, the various functions of the vehicle-mounted device further include: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
Specifically, for example, when the product function introduction video introduces the function of using the WeChat function, the vehicle-mounted device prompts the user to "please say and open the WeChat", when the voice of "opening the WeChat" corresponding to the user is received, the vehicle-mounted device (for example, a vehicle-mounted voice assistant) opens the WeChat according to the operation, then the vehicle-mounted device sends out the voice prompt of "please say and reply the WeChat", the client says and replies the WeChat, and after the vehicle-mounted voice assistant receives the "reply the WeChat", the vehicle-mounted voice assistant plays the use scene experience video for replying the voice.
For another example, when the function introduced by the product function introduction video is a navigation function, the vehicle-mounted voice assistant reminds the user of "please speak for navigation", "please speak for map enlargement", "please speak for gas station", and the like by voice, and then when the vehicle-mounted voice assistant receives a corresponding voice instruction of the user, the vehicle-mounted voice assistant plays the corresponding use scene experience video of the navigation function.
For another example, when the function introduced by the product function introduction video is a music playing function, the vehicle-mounted voice assistant reminds the user of "please speak for playing music", "please speak for the next time", "please speak for increasing volume", "please speak for pausing playing", "please speak for forgetting to play", and the like by voice, and then when the vehicle-mounted voice assistant receives a corresponding voice instruction of the user, the vehicle-mounted voice assistant plays the experience video of the usage scene of the corresponding music playing function.
The self-selling method of the vehicle-mounted equipment has the following advantages: 1. the capability requirement of sales personnel is reduced; 2. the sale cost of stores is reduced, and the transaction rate is improved; 3. the experience of the user in knowing the product is improved; 4. the functional exposure of the product is improved.
Of course, it will be understood by those skilled in the art that all or part of the processes of the methods of the above embodiments may be implemented by a computer program instructing relevant hardware (such as a processor, a controller, etc.), and the program may be stored in a computer readable storage medium, and when executed, the program may include the processes of the above method embodiments. The storage medium may be a memory, a magnetic disk, an optical disk, etc.
Further, referring to fig. 2, an embodiment of the present invention further provides a self-selling system of a vehicle-mounted device, including an introduction video presetting module 100 and a function interaction display module 200, wherein,
the introduction video presetting module 100 is used for shooting various functions of the vehicle-mounted equipment into product function introduction videos in different use scenes in advance and adding a man-machine interaction link in the product function introduction videos;
and the function interaction display module 200 is used for interacting with the vehicle-mounted equipment in a voice control interaction mode when the product function introduction video is played through the vehicle-mounted equipment, and displaying various functions of the vehicle-mounted equipment in the video interaction experience of the user.
Further, in this embodiment, the function interaction display module 200 specifically includes:
the operation voice prompt unit is used for prompting a user to send a voice instruction for performing certain operation by the voice of the vehicle-mounted equipment when the product function introduction video is played by the vehicle-mounted equipment;
and the experience video playing unit is used for playing the experience video of the use scene of the corresponding vehicle-mounted equipment function after receiving the voice command for carrying out certain operation corresponding to the user.
Further, in this embodiment, the various functions of the vehicle-mounted device include, but are not limited to: the functions of WeChat, navigation, weather, stock, music, telephone, calculator, etc. are used. Preferably, the various functions of the vehicle-mounted device further include: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
It should be understood that equivalents and modifications of the technical solution and inventive concept thereof may occur to those skilled in the art, and all such modifications and alterations should fall within the scope of the appended claims.
Claims (8)
1. A self-selling method of vehicle-mounted equipment is characterized by comprising the following steps:
various functions of the vehicle-mounted equipment are shot into product function introduction videos in different use scenes in advance, and a man-machine interaction link is added in the product function introduction videos;
when the product function introduction video is played through the vehicle-mounted equipment, the product function introduction video is interacted with the vehicle-mounted equipment in a voice control interaction mode, and various functions of the vehicle-mounted equipment are displayed in the video interaction experience of a user.
2. The self-selling method of the vehicle-mounted device according to claim 1, wherein the step of interacting with the vehicle-mounted device in a voice control interaction manner when playing the product function introduction video through the vehicle-mounted device specifically comprises:
when the product function introduction video is played through the vehicle-mounted equipment, the vehicle-mounted equipment prompts a user to send a voice instruction for performing certain operation through voice;
and playing the use scene experience video of the corresponding vehicle-mounted equipment function after receiving a voice instruction for carrying out certain operation corresponding to the user.
3. The self-selling method of the in-vehicle apparatus according to claim 1, wherein the various functions of the in-vehicle apparatus include: the functions of WeChat, navigation, weather, stock, music, telephone and calculator are used.
4. The self-selling method of the in-vehicle apparatus according to claim 3, wherein the various functions of the in-vehicle apparatus further include: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
5. A self-selling system of an in-vehicle apparatus, comprising:
the system comprises an introduction video presetting module, a product function introduction video and a human-computer interaction link, wherein the introduction video presetting module is used for shooting various functions of the vehicle-mounted equipment into the product function introduction video in different use scenes in advance and adding the human-computer interaction link into the product function introduction video;
and the function interaction display module is used for interacting with the vehicle-mounted equipment in a voice control interaction mode when the product function introduction video is played through the vehicle-mounted equipment, and displaying various functions of the vehicle-mounted equipment in the video interaction experience of the user.
6. The self-selling system of vehicle-mounted equipment according to claim 5, wherein said function interaction display module includes:
the operation voice prompt unit is used for prompting a user to send a voice instruction for performing certain operation by the voice of the vehicle-mounted equipment when the product function introduction video is played by the vehicle-mounted equipment;
and the experience video playing unit is used for playing the experience video of the use scene of the corresponding vehicle-mounted equipment function after receiving the voice command for carrying out certain operation corresponding to the user.
7. The self-selling system of the in-vehicle apparatus according to claim 5, wherein the various functions of the in-vehicle apparatus include: the functions of WeChat, navigation, weather, stock, music, telephone and calculator are used.
8. The self-selling system of the in-vehicle apparatus according to claim 7, wherein the various functions of the in-vehicle apparatus further include: the vehicle anti-collision and lane deviation early warning function and the ultrahigh-definition night vision reversing function.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910521973.2A CN112104901A (en) | 2019-06-17 | 2019-06-17 | Self-selling method and system of vehicle-mounted equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910521973.2A CN112104901A (en) | 2019-06-17 | 2019-06-17 | Self-selling method and system of vehicle-mounted equipment |
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Application publication date: 20201218 |
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