CN112040250A

CN112040250A - Information processing method, information processing device, storage medium and electronic equipment

Info

Publication number: CN112040250A
Application number: CN202010705117.5A
Authority: CN
Inventors: 张琳琳; 陶骏
Original assignee: Rajax Network Technology Co Ltd
Current assignee: Rajax Network Technology Co Ltd; Lazhasi Network Technology Shanghai Co Ltd
Priority date: 2020-07-21
Filing date: 2020-07-21
Publication date: 2020-12-04

Abstract

The embodiment of the invention discloses an information processing method, an information processing device, a storage medium and electronic equipment. The video data matched with the target terminal is determined according to the first position information and the entity attribute information, and then the matched video data is sent to the target terminal, so that the matched video data can be displayed at the target terminal, the display of irrelevant information can be reduced, a user does not need to browse the irrelevant information, and the time cost of the user can be saved.

Description

Information processing method, information processing device, storage medium and electronic equipment

Technical Field

The present invention relates to the field of computer technologies, and in particular, to an information processing method, an information processing apparatus, a storage medium, and an electronic device.

Background

With the rapid development of the computer technology field and the internet technology field, online video playing platforms (including online live broadcasting platforms) are receiving more and more attention, and become an essential part of daily life of more and more people. More and more online platforms (for example, online shopping platforms) incorporate online video playing functions, and display information in a video or live mode.

However, existing live platforms have yet to be improved.

Disclosure of Invention

In view of this, embodiments of the present invention provide an information processing method, an information processing apparatus, a storage medium, and an electronic device, which are used for matching a live video stream for a target terminal and improving the accuracy of displaying the live video stream.

In a first aspect, an embodiment of the present invention provides an information processing method, where the method includes:

acquiring first position information, wherein the first position information is used for representing the current position of a target terminal or the position selected by the target terminal;

acquiring entity attribute information corresponding to a live video stream, wherein the entity attribute information comprises second position information of an entity;

determining a live video stream matched with the target terminal according to the first position information and the entity attribute information; and

and sending the entry information of the matched live video stream to the target terminal.

Preferably, the entity attribute information includes an entity object bound to the live video stream, and the method further includes:

acquiring user attribute information of the target terminal, wherein the user attribute information is used for representing the attribute of the target terminal user;

determining the live video stream matched with the first terminal according to the first position information and the entity attribute information, wherein the determining comprises the following steps:

and determining the live video stream matched with the first terminal according to the first position information, the user attribute information and the entity attribute information.

Preferably, determining the live video stream matched with the first terminal according to the first location information, the user attribute information, and the entity attribute information includes:

and respectively matching the first position information and the user attribute information with the entity attribute information to determine the matched live video stream.

Preferably, the matching the first location information and the user attribute information with the entity attribute information respectively includes:

and matching the second position information with the first position information, and determining the live video stream with the user attribute information matched with the entity attribute information as a matched live video stream.

Preferably, the matching of the second location information and the first location information comprises:

the distance between the second position information and the first position information is smaller than a first threshold value.

Preferably, the user attributes comprise a set of user-associated objects; the matching of the user attribute information and the entity attribute information comprises:

the entity object is matched to the set of objects.

Preferably, the matching of the user attribute information and the entity attribute information includes:

and the matching degree of the user attribute information and the entity object identification is greater than a second threshold value.

Preferably, the method further comprises:

determining a provider according to the entity attribute information and the first position information, wherein the provider is used for providing an entity object; and

sending the provider link or a link to an entity object provided by the provider in response to the live video stream being presented.

Preferably, the method further comprises:

sending provider interface information in response to receiving the provider interface request information;

wherein the provider interface information includes a set of entity object links.

Preferably, the method further comprises:

determining a similar object according to the provider and the entity object, wherein the similarity between the similar object and the entity object is greater than a third threshold; and

sending a link to a similar object provided by the provider in response to the live video stream being presented.

Preferably, the method further comprises:

sending entity object interface information in response to receiving the request for entity object interface information;

wherein the entity object interface information includes links to similar objects;

the entity object interface information comprises a first control and a second control; the first control and the second control correspond to different consumption channels; the first service link and the second service link have different styles.

Preferably, the entity object interface information includes provider information.

Preferably, the entity object is a virtual commodity, and the entity object interface information includes position information of a plurality of entities.

Preferably, the method further comprises: and sending a non-delivery prompt in response to the distance between the provider and the first position information being greater than a fourth threshold.

Preferably, the entity attribute information includes information of a plurality of entities, and the plurality of entities provide entity objects bound to the live video stream.

Preferably, the plurality of entities have the same identity.

Preferably, the entity object is a commodity, and determining a provider according to the entity attribute information and the first location information includes:

and determining the entity with the distance from the first position meeting the preset condition as the provider.

In a second aspect, an embodiment of the present invention provides an information processing apparatus, including:

the first position acquisition unit is used for acquiring first position information, and the first position information is used for representing the current position of the target terminal or the position selected by the target terminal;

the entity attribute acquiring unit is used for acquiring entity attribute information corresponding to the live video stream, and the entity attribute information comprises second position information of an entity;

the matching unit is used for determining the live video stream matched with the target terminal according to the first position information and the entity attribute information; and

and the entrance sending unit is used for sending the entrance information of the matched live video stream to the target terminal.

Preferably, the entity attribute information includes an entity object identifier bound to the live video stream, and the apparatus further includes:

a user attribute obtaining unit, configured to obtain user attribute information of the target terminal, where the user attribute information is used to represent an attribute of a user of the target terminal;

the matching unit includes:

and the matching subunit is used for determining the live video stream matched with the first terminal according to the first position information, the user attribute information and the entity attribute information.

Preferably, the matching subunit comprises:

and the matching module is used for respectively matching the first position information and the user attribute information with the entity attribute information to determine the matched live video stream.

Preferably, the matching module comprises:

and the matching sub-module is used for matching the second position information with the first position information, and determining the live video stream of which the user attribute information is matched with the entity attribute information as the matched live video stream.

the entity object identification is matched with the object set.

the matching degree of the user attribute information and the entity object is larger than a second threshold value.

Preferably, the apparatus further comprises:

a provider determining unit, configured to determine a provider according to the entity attribute information and the first location information, where the provider is configured to provide an entity object; and

a first link sending unit, configured to send the provider link or a link of an entity object provided by the provider in response to the live video stream being presented.

Preferably, the apparatus further comprises:

a provider interface information transmitting unit configured to transmit provider interface information in response to receiving the provider interface request information;

Preferably, the apparatus further comprises:

a similar object determining unit, configured to determine a similar object according to the provider and the entity object, where a similarity between the similar object and the entity object is greater than a third threshold; and

and the second link sending unit is used for responding to the display of the live video stream and sending the link of the similar object provided by the provider.

Preferably, the apparatus further comprises:

the entity object interface information sending unit is used for responding to the received request of the entity object interface information and sending the entity object interface information;

the entity object interface information comprises a first control and a second control; the first control and the second control correspond to different delivery modes; the first service link and the second service link have different styles.

Preferably, the apparatus further comprises:

and the prompt information sending unit is used for sending a non-delivery prompt in response to the fact that the distance between the provider and the first position information is larger than a fourth threshold value.

Preferably, the plurality of entities have the same identity.

Preferably, the physical object is a commodity, and the provider determining unit includes:

and a provider determining subunit configured to determine, as a provider, an entity whose distance from the first position satisfies a predetermined condition. In a third aspect, the present invention provides a computer-readable storage medium on which computer program instructions are stored, wherein the computer program instructions, when executed by a processor, implement the method according to the first aspect.

In a fourth aspect, an embodiment of the present invention provides an electronic device, including a memory and a processor, where the memory is configured to store one or more computer program instructions, and where the one or more computer program instructions are executed by the processor to implement the method according to the first aspect.

According to the embodiment of the invention, the matched video data of the target terminal is determined according to the first position information and the entity attribute information, and then the matched video data is sent to the target terminal, so that the matched video data can be displayed at the target terminal, the display of irrelevant information can be reduced, a user does not need to browse the irrelevant information, and the time cost of the user can be saved.

Drawings

The above and other objects, features and advantages of the present invention will become more apparent from the following description of the embodiments of the present invention with reference to the accompanying drawings, in which:

fig. 1 is a flowchart of an information processing method of a first embodiment of the present invention;

FIG. 2 is a schematic diagram of information interaction of an information processing method according to a second embodiment of the present invention;

FIGS. 3-8 are schematic views of an interface according to a second embodiment of the present invention;

fig. 9 is a schematic diagram of an information processing apparatus of a third embodiment of the present invention;

fig. 10 is a schematic view of an electronic apparatus according to a fourth embodiment of the present invention.

Detailed Description

The present invention will be described below based on examples, but the present invention is not limited to only these examples. In the following detailed description of the present invention, certain specific details are set forth. It will be apparent to one skilled in the art that the present invention may be practiced without these specific details. Well-known methods, procedures, components and circuits have not been described in detail so as not to obscure the present invention.

Further, those of ordinary skill in the art will appreciate that the drawings provided herein are for illustrative purposes and are not necessarily drawn to scale.

Unless the context clearly requires otherwise, throughout the description, the words "comprise", "comprising", and the like are to be construed in an inclusive sense as opposed to an exclusive or exhaustive sense; that is, what is meant is "including, but not limited to".

In the description of the present invention, it is to be understood that the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. In addition, in the description of the present invention, "a plurality" means two or more unless otherwise specified.

In the embodiment of the present invention, the entity object is a commodity, and the entity is taken as a business for example. The online shopping platform in the embodiment of the invention can be a take-out platform or a fresh platform. The physical objects can be fruits, vegetables, fast food and other goods.

More and more online shopping platforms integrate online video playing functions, and display information in a video or live broadcast mode. Different merchants may be selling the same item. However, when the existing online platform displays the commodity information or the merchant information in a video or live broadcast manner, the distance between the actual position of the commodity or the merchant and the position of the user is generally ignored, and only the factors such as the price, evaluation, sales volume and the like of the commodity are considered. Therefore, when a user purchases commodities, particularly commodities needing to be delivered instantly, the situation that the user cannot purchase an entity object due to the fact that the user is not in the delivery range of the entity after browsing live broadcast often occurs, and time of the user is wasted. The existing online shopping platform is not accurate enough for the display mode of information.

Location Based Services (LBS) uses various types of positioning technologies to obtain the current Location of a positioning device, and provides information resources and basic Services to the positioning device through the mobile internet. The LBS may first determine the user's own spatial location using location technology, and then the user may acquire location-related resources and information through the mobile internet. Currently, common Positioning technologies include Global Positioning System (GPS), WiFi Positioning, Internet Protocol Address (IP Address), and triangulation. The embodiment of the invention determines the position information through the position-based service and sends the video data of the entity object meeting the position condition to the target terminal. The video data required by the user can be accurately matched, and the time cost of the user is saved. Meanwhile, the purchase success rate can be improved, and the sales volume of the online shopping platform is increased.

It should be understood that the following description is given by taking a live video stream in a live platform as an example, but it should be understood that the solution of the embodiment of the present invention can also be applied to other types of scenes where video data is played without conflict.

Fig. 1 is a flowchart of an information processing method of a first embodiment of the present invention. As shown in fig. 1, the method of the present embodiment includes the following steps:

step S101, first position information is acquired. The first position information is used for representing the current position of the target terminal or the position selected by the target terminal.

In this step, a current location (for example, a location obtained by terminal positioning) or a selected location (for example, a pre-set shipping address, an address manually positioned by a user, or the like) may be acquired as the location information. In this embodiment, the location information may specifically be GPS (Global Positioning System) location information, beidou satellite navigation System location information, galileo satellite navigation System location information, and the like according to different location systems adopted by the terminal itself, which is not limited in this embodiment.

Step S102, acquiring entity attribute information corresponding to the video data. The entity attribute information includes second location information of the entity.

Specifically, video data and entity attribute information corresponding to the video data are acquired.

In this embodiment, the video data may be a live video stream acquired in a live process, or may also be pre-recorded video data, which is not limited in this embodiment. In this embodiment, a description is given by taking video data as streaming video data acquired in a live broadcast process as an example, but the present application is not limited to live broadcast acquired video data, and the described scheme may be multiplexed in other short video scenes in the case of no conflict.

In this embodiment, the video data may include related content such as introduction of the entity object, and the characteristics of the entity object are shown in multiple directions. The physical object can be a physical commodity or a virtual commodity. The physical goods may be food, daily necessities and the like, and the virtual goods may be merchant vouchers, member services and the like. In this embodiment, the entity object may be a dish, a drink, or the like related to the video data. The entity may be an entity merchant.

Further, the entity attribute information includes information of a plurality of entities providing entity objects to which the video data is bound.

Specifically, the entity attribute information may include information of one or more entity businesses associated with the video data and information of entity objects associated with the video data. The video data may correspond to a plurality of entities.

Further, the plurality of entities have the same identity.

In particular, the plurality of entities may be a chain of merchants. Optionally, the video data may be bound with multiple entities in advance, or one or more entities may be determined by capturing image data in the video data and performing image recognition on the image data, which is not limited in this embodiment. For example, the merchant chain may be mcdonald and the plurality of entities include mcdonald's logo.

In this step, a plurality of entity objects are bound in the video data, and the same entity object may be provided by a plurality of different entities. That is, when the video data is bound to a plurality of entities in advance, or the plurality of entities is determined by image recognition, the server may acquire the second location information. The second location information may be a set including location information of each entity.

Step S103, determining the video data matched with the target terminal according to the first position information and the entity attribute information.

Specifically, the video data may be determined according to whether the first location information and the second location information match. When the first location and the location of the at least one physical merchant are less than a predetermined value, the video data associated with the physical merchant may be determined to be matching video data.

And step S104, sending the entry information of the matched video data to the target terminal.

Specifically, the server sends entry information of the video data matched with the target terminal to the target terminal so as to display the entry information of the video data at the target terminal.

Fig. 2 is a flowchart of an information processing method of a second embodiment of the present invention. As shown in fig. 2, the method of the present embodiment includes the following steps:

in step S201, first position information is acquired.

Specifically, the server obtains the first location information, specifically refer to step S101, and will not be described herein again.

Step S202, video data and entity attribute information are acquired.

Specifically, the server acquires a plurality of video data and entity attribute information corresponding to the plurality of video data. Referring to step S102 specifically, details are not repeated here.

In the present embodiment, the object shown in the video data is an orange. The entity attribute information includes information about entity merchants that can provide the oranges presented in the video data.

In step S203, user attribute information is acquired.

Specifically, user attribute information of the target terminal is obtained, and the user attribute information is used for representing the attribute of the target terminal user. The user attribute information may be user information stored by the server in this embodiment. In other alternative implementations, the user attribute information may also be obtained from the target terminal by authorization of the target terminal.

The user attribute information may include historical data of the user, and the historical data may include related information including user purchase preference, such as browsing objects, browsing periods, search keywords, and purchase records of the user.

The target terminal is a terminal used by a user, and is used for displaying the video data and displaying the purchase link of the object displayed in the video data. The user using the target terminal purchases the display object through the shopping platform.

Step S204, determining the matched video data.

Specifically, the server determines video data matching the target terminal. Further, the server determines the video data matched with the target terminal according to the first position information and the entity attribute information.

Further, the video data matched with the first terminal is determined according to the first position information, the user attribute information and the entity attribute information.

Further, the first location information and the user attribute information are respectively matched with the entity attribute information to determine the matched video data.

Further, the second position information and the first position information are matched, and the video data of which the user attribute information is matched with the entity attribute information is determined as matched video data.

In this embodiment, the matching between the second location information and the first location information may be that the distance between the second location information and the first location information is smaller than a first threshold. The second location information includes location information of a plurality of entities, and the distance between the second location information and the first location information is smaller than a first threshold, which may be that the distance between the location information of one or more entities in the second location information and the first location information is smaller than the first threshold. The first threshold may be an adjustable distance. Different first thresholds may be set according to each entity. In this embodiment, the first threshold may be 5 km.

In an optional implementation manner, the user attribute includes an object set associated with the user, and the entity attribute information includes an entity object identifier. The set of user-associated objects may include: a set of commodities and similar commodities in the user's historical order record, a set of commodities preferred by the user, and the like. The set of items preferred by the user may include items in a user's historical browsing history or items in a historical search history. The matching of the user attribute information and the entity attribute information can be the matching of an entity object identification and an object set. In particular, the entity object identification and the object set matching may be that the entity object and one or more objects in the object set are the same or similar. For example, the purchase record of the user includes an object X in the entity a, and when the object shown in the video data is the object X, the user attribute information and the entity attribute information are matched.

In another optional implementation manner, the matching between the user attribute information and the entity attribute information may be that the matching degree between the user attribute information and the entity object identifier is greater than a second threshold. Specifically, the matching model is obtained by taking historical data as input data and training according to mathematical models such as a linear regression model, cosine similarity or Euclidean distance and the like. The historical data of the user may specifically include a browsing object identifier, a purchasing object identifier, a browsing period, and the like. And inputting the entity attribute information into a matching model to obtain the matching degree. The second threshold may be a predetermined value of the degree of matching, and may be adaptively adjusted as necessary.

In this embodiment, the server determines that the user purchased an orange based on the acquired history data, and thus, the user attribute information matches the entity attribute information. Also, entities less than 5 kilometers from the first location information are included. Accordingly, it can be determined that the video data matches the target terminal.

By determining the video data which simultaneously accords with the position condition and the object condition as the video data matched with the target terminal, the matched video data can be displayed at the target terminal in the subsequent steps, the display of irrelevant information can be reduced, a user does not need to browse the irrelevant information, and the time cost of the user can be saved. Meanwhile, the browsing amount of the video data can be improved by displaying the video data which is interested by the target user.

Step S205, entry information of the video data is transmitted.

And the server displays the entry of the video data to the target terminal according to the entry information of the video data matched with the target terminal.

Step S206, displaying the video data entry.

Specifically, an entry for video data is presented at the target terminal. The display mode of the video data can be that one page displays a plurality of video data for the user to click and select, or can be directly in a full screen mode, and the next video data is displayed through instructions of user operation or playing completion and the like.

In step S207, the video data is transmitted.

Specifically, in response to the entry of the video data being clicked, the server transmits the video data to the target terminal.

Step S208, displaying the video data.

Specifically, the target terminal receives the video data sent by the server and displays the video data.

In step S209, the provider is determined.

And the server determines a provider according to the entity attribute information and the first position information. The provider is for providing an entity object.

In this embodiment, the provider may be one or more entities bound with the video data. Specifically, the provider may be determined according to a distance of the entity from the first location information. In other alternative implementations, the provider may also be determined based on the delivery duration of the entity to the first location. In the present embodiment, an entity whose distance from the first position satisfies a predetermined condition is determined as a provider. Wherein the predetermined condition is that the first position is closest among the plurality of entities. That is, the entity closest to the first location is determined to be the provider. In other alternative embodiments, multiple entities less than 5 kilometers from the first location may be determined as providers.

In this embodiment, the distance between the entity a and the entity B and the first location is less than 5 km, and the entity a and the entity B may be used as providers.

In other alternative embodiments, when the entity object is a virtual commodity, for example, the entity object is a voucher, a coupon, a group purchase ticket, and the like. The entity object may be applicable to a plurality of providers, and a plurality of entities bound with the video data may be confirmed as the providers. Wherein the plurality of bound entities are located in a city where the first location is located.

In other alternative embodiments, when the physical object is a physical commodity, for example, the physical object is a cola, a dish, or the like. The entity object may be provided to a shop purchase service or a distribution service by a plurality of providers, and a plurality of entities determined according to the entity object may be identified as the providers.

Step S210, the link of the entity object is sent.

In particular, a link to an entity object provided by the provider is sent in response to the video data being presented.

In this embodiment, a link to an entity object provided by entity a and entity B may be sent. The link to the entity object is a purchase link.

Step S211, showing the link of the entity object.

Specifically, video data and a link of the entity object are simultaneously presented at the target terminal. Wherein the link of the entity object can be presented at the bottom of the video data or floating on the video data.

The link that can provide the purchase is presented at the same time the object is presented in the video data. The user can conveniently click the link of the entity object to purchase the object while watching the video data. The user can purchase the commodity conveniently.

In step S212, similar objects are determined.

Specifically, a similar object is determined from the provider and the entity object. The similarity between the similar object and the entity object is larger than a third threshold value. The similarity between the similar object and the entity object may be determined according to the class, specification, unit price, and total price of the object. Wherein the specification of the object may be a weight of the object. Specifically, the calculation can be performed according to formulas such as the euclidean distance and the manhattan distance. The third threshold may be a predetermined value of similarity.

In this embodiment, the entity object is an orange. Similar objects may be commodities of the fruit type provided by the same provider, such as oranges, apples, bananas and the like.

Step S213, the link of the similar object is transmitted.

In this embodiment, the link of the entity object provided by the entity a and the entity B may be transmitted to the target terminal by the server.

Step S214, displaying the links of the similar objects.

Specifically, video data, links to physical objects, and links to similar objects are simultaneously presented at the target terminal.

And simultaneously presenting the video data, the link of the entity object and the link of the similar object at the target terminal. The user may select multiple objects in the same provider to place an order for purchase. Purchasing multiple objects in one provider at the same time may save distribution costs.

In step S215, a non-delivery notification is sent.

Specifically, in response to the distance between the provider and the first position information being greater than a fourth threshold, the server sends a non-delivery prompt to the target terminal. Wherein the fourth threshold may be a delivery range of the provider. For example, a provider delivers addresses within 3 kilometers of the provider, whereas a first location is 4 kilometers of the provider, the provider cannot deliver physical objects to the user at the first location. At this time, the server transmits a delivery disabled notification to the target terminal.

Step S216, sends provider interface request information.

Specifically, after the user clicks the provider link, the target terminal sends provider interface request information to the server.

Step S217, the provider interface information is transmitted.

Specifically, the server transmits provider interface information to the target terminal in response to receiving the provider interface request information.

In this embodiment, the provider interface information includes a set of links of a plurality of entity objects corresponding to the video data.

Step S218, sending the entity object interface request information.

Specifically, after the user clicks the entity object link, the target terminal sends entity object interface request information to the server.

Step S219, the entity object interface information is sent.

Specifically, the server sends the entity object interface information to the target terminal in response to receiving the entity object interface request information.

In this embodiment, the entity object interface information includes a first control and a second control; the first control and the second control correspond to different consumption channels; the first service link and the second service link have different styles.

Further, the entity object interface information further includes provider information. In an optional implementation manner, when the entity object is a physical commodity, the provider is an entity determined according to a distance. In another optional implementation manner, when the entity object is a virtual commodity, the provider is position information of an entity bound to the video data. Fig. 3-7 are schematic views of an interface according to a second embodiment of the present invention. As shown in fig. 3, a video data entry is presented at the target terminal. And matching the entity attribute information corresponding to the displayed video data with the target terminal.

Specifically, a plurality of video data entries including video V1, video V2, video V3, and video V4 are presented at the destination terminal. The video data portal may present information including user avatars, publisher names, object descriptions, and live status. The object of the video V1 may be an orange, and the publisher may be a supermarket C. Supermarket C corresponds to 3 entity merchants, entity C1, entity C2 and entity C3. Entity C1, entity C2, and entity C3 may be chain stores of supermarket C. Wherein, the position information of the entity C1 and the entity C2 is matched with the first position information set by the target terminal. Specifically, the locations of entity C1 and entity C2 are less than 6 kilometers from the first location. Meanwhile, the matching degree of the object orange and the user attribute information is larger than a preset value. The video V1, the video V2, the video V3, and the video V4 may be arranged by different features. For example, sorting by distance from the first location, sorting by degree of match, and comprehensive sorting by distance and degree of match.

As shown in fig. 4, video data, entity object links, similar object links, and a non-distributable prompt are presented at the target terminal.

Specifically, in response to the user clicking a video data entry, a live video is viewed by entering a live interface. And simultaneously displaying the live video and the object purchasing link at the target terminal. The object purchase link may be plural. In the present embodiment, of the entity C1, the entity C2, and the entity C3 bound to video data, the entity C1 and the entity C2 serve as a provider N1 and a provider N2. The entity object 4a and the entity object 4c are purchase links of oranges in the video data, and are provided by the provider N1 and the provider N2, respectively. When the distribution pressure of the provider N2 is too high and the stock is insufficient, the distribution range of the provider N2 is adjusted as needed, and when the distribution range of the provider N2 is 3 km and the first position is 4 km from the provider N2, it is indicated that the provider N2 cannot distribute. In addition, the control for joining the shopping cart can be controlled not to click, and the color of the provider N2 is set to be different from the color of the distributable provider N1. In other alternative implementations, in the case where both the provider N1 and the provider N2 can deliver, information such as the delivery distance and the delivery duration may be displayed to facilitate the user in determining which provider to provide the object by purchasing.

In an alternative implementation manner, as shown in fig. 5, when the first location information cannot be obtained, a prompt that the location information cannot be obtained is displayed at the target terminal. And meanwhile, the starting positioning control is displayed so as to facilitate the jump starting positioning service.

As shown in fig. 6, after the user clicks the entity object 4a, the target terminal sends a request for acquiring the interface information of the entity object to the server, and the server sends the interface information of the entity object to the target terminal. And displaying the entity object interface at the target terminal. The entity object interface information may include an entity object picture, provider information, price information of the entity object, and information of the similar object. The provider information may include a provider identification and a distance of the provider from the first location, etc. The price information of the entity object may include an original price and a discount price. Similar objects may include items offered by the same or similar providers. Meanwhile, the entity object interface information also comprises a first control and a second control. In this embodiment, the entity object is an organic sweet orange, and includes a picture of the entity object orange, price information (current price XX element), an entity object identifier (organic sweet orange), a provider N1, and a distance x kilometers from the provider N1 to the first location. In the embodiment, two controls of 'delivery ordering' and 'order to store' are included. The two controls correspond to different delivery modes. The color or shape of both controls may be different. Links to similar objects are presented below. In the present embodiment, the links of the similar object 6a and the similar object 6b are shown. In an alternative embodiment, in the video playing interface shown in fig. 6, controls corresponding to different consumption channels (for example, "deliver order" and "go to store order") may be presented in association with the same entity object, so as to prompt the user that the entity object has different consumption channels; or the control corresponding to different consumption channels can be displayed in association with different entity objects respectively, so as to prompt the user that the different entity objects have different consumption channels respectively. It can be understood that the server may query a control presentation style (such as color, font, etc.) corresponding to a consumption channel of an entity object set by the entity according to the consumption channel, and present the control presentation style at the target terminal.

As shown in fig. 7, when the physical object is a virtual object, multiple entities applicable in the city where the first location is located are determined as providers, and multiple provider information is displayed in the interface (it can be understood that the same physical commodity can be provided by multiple providers, for example, a cola as the physical commodity can be provided by multiple supermarkets as the entity, and the physical commodity is also applicable to the description related to the virtual object in this embodiment on the premise of no conflict). When the provider information is too much, the provider information can be displayed in a folding display mode or a thumbnail display mode. In this embodiment, a user clicks an entity object link in a live interface, and a target terminal receives a user click instruction and sends entity object interface request information to a server. And the server sends the entity object interface information to the target terminal and displays the entity object interface on the target terminal. The entity object interface information comprises a picture of the voucher, and the lower part of the picture comprises price information of '2' and provider information '(N1 is 1 km away, N2 is 3 km away, N3 is 5 km away, and other N providers)'. The entity object interface information also comprises two controls of 'purchase immediately' and 'shopping cart adding'. In an alternative embodiment, in the video playing interface shown in the left diagram of fig. 7, multiple provider information, or the latest provider information or providers, may be presented in direct association with the entity object (e.g., 10-generation voucher); it can be understood that, in this case, the user clicking to enter the live video playing interface may be regarded as sending a data acquisition request, and the server sends both the entity object and the provider information to the target terminal without the user clicking twice.

As shown in fig. 8, the entity link may be displayed in the video display interface or the entity object display interface, and specifically, in the present embodiment, is displayed in the form of an "enter store" control in the video display interface and the entity object display interface. And after the 'store-in' control is clicked by the user, the target terminal sends an entity display interface information request to the server, and the server responds to the request and sends entity display interface information to the target terminal so as to display an entity interface at the target terminal. The entity display interface information comprises an entity object set. The set of entity objects is a set of a plurality of entity objects bound with the video data. In this embodiment, the entity interface includes options such as "live spot" and "hot sales product". When the "live spot" is selected, links to multiple entity objects are presented. The plurality of physical objects are virtual commodities or physical commodities related to the video data. The plurality of entity objects in this embodiment include "5-dimensional distribution ticket", "10-dimensional voucher", "entity object 8 a", "entity object 8 b", "entity object 8 c", and "entity object 8 d". In this embodiment, a video data entry is also shown.

Fig. 9 is a schematic diagram of an information processing apparatus of a third embodiment of the present invention. As shown in fig. 9, the apparatus of the present embodiment includes a first position acquisition unit 901, an entity attribute acquisition unit 902, a matching unit 903, an entry transmission unit 904, a user attribute acquisition unit 905, a provider determination unit 906, a first link transmission unit 907, a similar object determination unit 908, a second link transmission unit 909, a prompt information transmission unit 610, a provider interface information transmission unit 911, and an entity object interface information transmission unit 912.

The first location obtaining unit 901 is configured to obtain first location information, where the first location information is used to represent a current location of a target terminal or a location selected by the target terminal.

The entity attribute obtaining unit 902 is configured to obtain entity attribute information corresponding to the video data, where the entity attribute information includes second location information of the entity.

The entity attribute information includes an entity object identifier bound to the video data. Wherein the entity attribute information includes information of a plurality of entities providing entity objects to which the video data is bound.

Wherein the plurality of entities have the same identity.

The matching unit 903 is configured to determine video data matched with the target terminal according to the first location information and the entity attribute information.

The matching unit 903 includes: matching sub-unit 9031.

The matching subunit 9031 is configured to determine, according to the first location information, the user attribute information, and the entity attribute information, video data matched by the first terminal.

The matching subunit includes: and a matching module.

And the matching module is used for respectively matching the first position information and the user attribute information with the entity attribute information to determine the matched video data.

The matching module includes a matching sub-module.

The matching sub-module is used for matching the second position information with the first position information, and determining the video data with the user attribute information matched with the entity attribute information as matched video data.

The matching of the second location information and the first location information comprises: the distance between the second position information and the first position information is smaller than a first threshold value.

The user attributes include a set of objects associated with the user. The matching of the user attribute information and the entity attribute information comprises: the entity object identification is matched with the object set.

The matching of the user attribute information and the entity attribute information comprises: and the matching degree of the user attribute information and the entity object identification is greater than a second threshold value.

The entry sending unit 904 is configured to send entry information of the matched video data to the target terminal.

The user attribute obtaining unit 905 is configured to obtain user attribute information of the target terminal, where the user attribute information is used to represent an attribute of a user of the target terminal.

The provider determining unit 906 is configured to determine a provider according to the entity attribute information and the first location information, wherein the provider is configured to provide an entity object.

Wherein the entity object is a commodity, and the provider determining unit 906 includes:

The first link transmitting unit 907 is configured to transmit a link of an entity object provided by the provider in response to the video data being presented.

The similar object determining unit 908 is configured to determine a similar object according to the provider and the entity object, wherein a similarity between the similar object and the entity object is greater than a third threshold.

The second link transmitting unit 909 is used to transmit a link of a similar object provided by the provider in response to the video data being presented.

The prompt information sending unit 910 is configured to send a non-delivery prompt in response to a distance between the provider and the first location information being greater than a fourth threshold.

The provider interface information transmitting unit 911 is configured to transmit provider interface information in response to receiving the provider interface request information.

The entity object interface information sending unit 912 is configured to send the entity object interface information in response to receiving the request for the entity object interface information.

Wherein the entity object interface information includes links to similar objects.

And the entity object interface information comprises a first control and a second control. The first control and the second control correspond to different delivery modes. The first service link and the second service link have different styles.

Wherein the entity object interface information includes provider information.

The entity object is a virtual commodity, and the entity object interface information includes position information of a plurality of entities.

In this embodiment, by setting the matching unit, the video data is matched and accurately matched for the target terminal, so that the time cost of the user can be reduced, and the click rate of the video data can be improved.

Fig. 10 is a schematic view of an electronic apparatus according to a fourth embodiment of the present invention. In this embodiment, the electronic device includes a server, a terminal, and the like. As shown in fig. 10, the electronic device: includes at least one processor 1001; and memory 1002 communicatively coupled to the at least one processor 1001; and a communication component 1003 communicatively coupled with the scanning device, the communication component 1003 receiving and transmitting data under the control of the processor 1001; the memory 1002 stores instructions executable by the at least one processor 1001, and the instructions are executed by the at least one processor 1001 to implement the information processing method.

Specifically, the electronic device includes: one or more processors 1001 and a memory 1002, with one processor 1001 being an example in fig. 10. The processor 1001 and the memory 1002 may be connected by a bus or by other means, and fig. 10 illustrates the case where the processor and the memory are connected by a bus. Memory 1002, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules. The processor 1001 executes various functional applications of the device and data processing by executing nonvolatile software programs, instructions, and modules stored in the memory 1002, that is, implements the above-described information processing method.

The memory 1002 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store a list of options, etc. Further, the memory 1002 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 1002 may optionally include memory located remotely from the processor 1001, which may be connected to an external device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

One or more modules are stored in the memory 1002 and, when executed by the one or more processors 1001, perform the information processing method in any of the method embodiments described above.

The product can execute the information processing method provided by the embodiment of the application, has corresponding functional modules and beneficial effects of the execution method, and can refer to the method provided by the embodiment of the application without detailed technical details in the embodiment.

By determining the video data which simultaneously accords with the position condition and the object condition as the video data matched with the target terminal, the matched video data can be displayed at the target terminal in the subsequent steps, the display of irrelevant information can be reduced, a user does not need to browse the irrelevant information, and the time cost of the user can be saved.

A fourth embodiment of the invention relates to a non-volatile storage medium for storing a computer-readable program for causing a computer to perform some or all of the above-described method embodiments.

That is, as can be understood by those skilled in the art, all or part of the steps in the method for implementing the embodiments described above may be implemented by a program instructing related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps of the method described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.

According to an embodiment of the present invention, there is provided a1 an information processing method, wherein the method includes:

A2. The method of a1, the entity property information including an entity object bound by the live video stream, the method further comprising:

A3. The method of a2, wherein determining the live video stream matched by the first terminal according to the first location information, the user attribute information, and the entity attribute information comprises:

A4. The method of a3, wherein the matching the first location information and user attribute information with the entity attribute information, respectively, comprises:

A5. The method of a4, wherein the second location information and the first location information match, comprising:

A6. The method of a4, wherein the user attributes include a set of user-associated objects; the matching of the user attribute information and the entity attribute information comprises:

the entity object is matched to the set of objects.

A7. The method of a4, wherein the matching of the user attribute information and entity attribute information includes:

A8. The method of a1, wherein the method further comprises:

A9. The method of A8, wherein the method further comprises:

A10. The method of A8, wherein the method further comprises:

A11. The method of A8, wherein the method further comprises:

A12. The method of a11, wherein the entity object interface information includes provider information.

A13. The method of a12, wherein the entity object is a virtual good, and the entity object interface information includes location information of a plurality of entities.

A14. The method of A8, wherein the method further comprises: and sending a non-delivery prompt in response to the distance between the provider and the first position information being greater than a fourth threshold.

A15. The method of A8, wherein the entity attribute information includes information of a plurality of entities that provide entity objects bound for a live video stream.

A16. The method of a14, wherein the multiple entities have the same identity.

A17. The method according to A8, wherein the entity object is a commodity, and determining a provider according to the entity attribute information and the first position information includes:

B1 provides an information processing apparatus, wherein the apparatus comprises:

B2. The apparatus of B1, wherein the entity attribute information includes an entity object identification of the live video stream binding, the apparatus further comprising:

the matching unit includes:

B3. The apparatus of B2, wherein the matching subunit comprises:

B4. The apparatus of B3, wherein the matching module comprises:

B5. The apparatus of B3, wherein the second location information and the first location information match, comprising:

B6. The apparatus of B4, wherein the user attributes include a set of user-associated objects; the matching of the user attribute information and the entity attribute information comprises:

the entity object identification is matched with the object set.

B7. The apparatus of B4, wherein the matching of the user attribute information with entity attribute information comprises:

B8. The apparatus of B1, wherein the apparatus further comprises:

B9. The apparatus of B8, wherein the apparatus further comprises:

B10. The apparatus of B8, wherein the apparatus further comprises:

B11. The apparatus of B8, wherein the apparatus further comprises:

B12. The apparatus of B11, wherein the entity object interface information includes provider information.

B13. The apparatus of B12, wherein the entity object is a virtual good, and the entity object interface information includes location information of a plurality of entities.

B14. The apparatus of B8, wherein the apparatus further comprises:

B15. The apparatus of B8, wherein the entity attribute information includes information for a plurality of entities that provide an entity object to which a live video stream is bound.

B16. The apparatus of B14, wherein the multiple entities have the same identity.

B17, the apparatus according to B8, wherein the provider determining unit includes:

and a provider determining subunit configured to determine, as a provider, an entity whose distance from the first position satisfies a predetermined condition.

C provides a computer readable storage medium having computer program instructions stored thereon, wherein the computer program instructions, when executed by a processor, implement the method of any of a1-a 17.

D provides an electronic device comprising a memory and a processor, wherein the memory is configured to store one or more computer program instructions, wherein the one or more computer program instructions are executed by the processor to implement the method of any one of a1-a 17.

Claims

1. An information processing method, characterized in that the method comprises:

2. The method of claim 1, wherein the entity property information comprises an entity object bound to the live video stream, the method further comprising:

3. The method of claim 2, wherein determining the live video stream matched by the first terminal according to the first location information, the user attribute information, and the entity attribute information comprises:

4. The method of claim 3, wherein the matching the first location information and the user attribute information with the entity attribute information respectively comprises:

5. The method of claim 4, wherein the second location information and the first location information match, comprising:

6. The method of claim 4, wherein the user attributes comprise a set of user-associated objects; the matching of the user attribute information and the entity attribute information comprises:

the entity object is matched to the set of objects.

7. The method of claim 4, wherein matching the user attribute information with the entity attribute information comprises:

8. An information processing apparatus characterized in that the apparatus comprises:

9. A computer-readable storage medium on which computer program instructions are stored, which, when executed by a processor, implement the method of any one of claims 1-7.

10. An electronic device comprising a memory and a processor, wherein the memory is configured to store one or more computer program instructions, wherein the one or more computer program instructions are executed by the processor to implement the method of any of claims 1-7.