CN111950834A

CN111950834A - Information processing method, information display method and device and computing equipment

Info

Publication number: CN111950834A
Application number: CN201910414647.1A
Authority: CN
Inventors: 林孙佳
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-05-17
Filing date: 2019-05-17
Publication date: 2020-11-17

Abstract

The embodiment of the application provides an information display method, an information processing device and computing equipment. Determining a starting node and an ending node; analyzing a plurality of key nodes in a target product link formed by the starting node and the ending node; and acquiring evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively. The technical scheme provided by the embodiment of the application realizes effective and convenient data acquisition.

Description

Information processing method, information display method and device and computing equipment

Technical Field

The embodiment of the application relates to the technical field of computer application, in particular to an information processing method, an information display device and computing equipment.

Background

With the development of computer technology and internet technology, there are more and more online business systems, such as online transaction systems, enterprise management systems, offline site service systems, and the like.

The online business system can provide multiple services for users, for example, an online transaction system can provide services such as commodity purchase, order check, commodity collection, commodity evaluation, commodity purchase adding and the like, and the user often needs to perform multi-step operation to realize the acquisition of each service, for example, order check, the user needs to open a client to enter a home page, click a corresponding control to enter a service page, click a corresponding control to enter an order list page on the service page, and click a corresponding control to enter an order detailed page on the order list page, so that order check is realized. In which a service, also called a product link, is completed through a series of operations, also called path nodes traversed in the product link, it is known that different product links may also implement the same service.

In practical applications, in order to evaluate whether to provide good service for users, data generated by combining user behaviors occurring at each path node in a product link is needed to learn or improve the product link, and the data generally relates to evaluation data of multiple evaluation indexes, such as node session number, node time consumption, node operation step number, and the like. Currently, there is no efficient and convenient way to achieve data acquisition.

Disclosure of Invention

The embodiment of the application provides an information display method, an information processing device and computing equipment, and effective and convenient data acquisition is achieved.

In a first aspect, an embodiment of the present application provides an information displaying method, including:

determining a starting node and an ending node;

analyzing a plurality of key nodes in a target product link formed by the starting node and the ending node;

obtaining evaluation data of the plurality of key nodes corresponding to a plurality of evaluation indexes respectively;

and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes.

In a second aspect, an embodiment of the present application provides an information processing method, including:

determining a starting node and an ending node;

and acquiring evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively.

In a third aspect, an embodiment of the present application provides an information displaying method, including:

providing a display interface;

displaying evaluation data of the plurality of key nodes respectively corresponding to a plurality of evaluation indexes on the display interface; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

In a fourth aspect, an embodiment of the present application provides an information displaying apparatus, including:

a node determining module, configured to determine a starting node and an ending node;

the node analysis module is used for analyzing a plurality of key nodes in a target product link formed by the starting node and the ending node;

the data acquisition module is used for acquiring evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively;

and the data display module is used for displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes.

In a fifth aspect, an embodiment of the present application provides an information processing apparatus, including:

and the data acquisition module is used for acquiring the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively.

In a sixth aspect, an embodiment of the present application provides an information displaying apparatus, which provides a display interface for displaying evaluation data of a plurality of key nodes respectively corresponding to a plurality of evaluation indexes; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

In a seventh aspect, an embodiment of the present application provides a computing device, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to:

determining a starting node and an ending node;

and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes in the display component.

In an eighth aspect, embodiments of the present application provide a computing device, including a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions to be invoked for execution by the processing component;

the processing component is to:

determining a starting node and an ending node;

In a ninth aspect, an embodiment of the present application provides a display device, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to:

providing a display interface on the display component for displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

In the embodiment of the application, a starting node and an ending node are determined; analyzing a plurality of key nodes in a target product link formed by the starting node and the ending node; obtaining evaluation data of the plurality of key nodes corresponding to a plurality of evaluation indexes respectively; and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes. The target product link can be determined by analysis only by determining the starting node and the ending node, and a plurality of key nodes in the target product link can be obtained by analysis, so that the evaluation data of a plurality of evaluation indexes respectively corresponding to the plurality of key nodes can be automatically obtained and displayed, and effective and convenient data acquisition is realized.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 illustrates a method flow diagram … … of one embodiment of a method for presenting information provided herein;

FIG. 2 is a diagram illustrating a statistical chart in a practical application according to an embodiment of the present application;

FIG. 3 is a schematic illustration showing a page diagram in a practical application according to an embodiment of the present application;

FIG. 4 is a schematic diagram illustrating a data table showing an embodiment of the present application in a practical application;

FIG. 5 is a schematic diagram illustrating a related information presentation in a practical application according to an embodiment of the present application;

FIG. 6 is a flow chart illustrating one embodiment of an information processing method provided herein;

FIG. 7 is a flow chart illustrating a further embodiment of a method of presenting information provided herein;

FIG. 8 is a schematic diagram illustrating an embodiment of an information presentation device provided herein;

FIG. 9 illustrates a schematic structural diagram of one embodiment of a computing device provided herein;

FIG. 10 is a schematic diagram illustrating an embodiment of an information processing apparatus provided herein;

FIG. 11 illustrates a schematic structural diagram of yet another embodiment of a computing device provided herein;

fig. 12 is a schematic structural diagram illustrating an embodiment of a display device provided in the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above-described figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the number of operations, e.g., 101, 102, etc., merely being used to distinguish between various operations, and the number itself does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The embodiment of the Application can be applied to any online service system needing to know a product link, the online service systems generally comprise a client (front end) and a server (back end), and the client can be an APP (Application program) installed in a mobile device or a browser running in a computer and the like. The client provides a user interface to fulfill user interaction requirements.

In the embodiment of the present application, a product link refers to a series of operations performed to obtain a certain service provided by a system. The series of operations trigger output of corresponding page content, which are referred to as path nodes in a product link, for example, taking a commodity purchase service provided by an online transaction system as an example, it may be necessary to perform "visiting a home page" to show the home page, "searching for a commodity" in the home page to show a search result page, "clicking a commodity link" on the search result page to show a commodity detail page, "clicking a purchase control" on the commodity detail page to show an order page, "clicking a payment control" on the order page to show a payment window floating layer to complete order payment, and implement commodity purchase, where the product link enabling commodity purchase may include path nodes such as "visiting a home page, searching for a commodity, clicking a commodity link, clicking a purchase control, clicking a payment control," and the like. It can be understood that there may be multiple product links for implementing a certain service, for example, implementing a purchase service, and the implementation of the product links may also be composed of path nodes such as "visit home page", "visit shopping cart page", and "click purchase control", "click payment control" after selecting shopping cart goods.

The product link for realizing a certain service can be pre-configured by a product designer, so that the corresponding client is developed by combining the product link pre-configured by the product designer. In practice, it is often necessary to evaluate the quality of a product link in order to determine whether to improve the product link.

As described in the background, it is generally necessary to know a product link in conjunction with evaluation data of path nodes in the product link that correspond to a plurality of evaluation indexes. Currently, however, there is no efficient and convenient way to access such assessment data. The most common way is to search the evaluation data of each evaluation index corresponding to the corresponding path node from the database one by a technician, but the data acquisition way is very complicated.

In order to improve the convenience of data acquisition, the inventor provides the technical scheme of the application through a series of researches, and in the embodiment of the application, a starting node and an ending node are determined; analyzing a plurality of key nodes in a target product link formed by the starting node and the ending node; obtaining evaluation data of the plurality of key nodes corresponding to a plurality of evaluation indexes respectively; and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes. In the embodiment of the application, the target product link can be determined by analyzing only by acquiring the starting node and the ending node, and the plurality of key nodes in the target product link can be obtained by analyzing, so that the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes can be automatically acquired and displayed, manual searching one by one is not needed, data acquisition can be realized, and convenience in data acquisition is improved.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 is a flowchart of an embodiment of an information displaying method provided in an embodiment of the present application, where the method may include the following steps:

101: a start node and an end node are determined.

Each product link starts from a start node, passes through a plurality of intermediate nodes, and reaches an end node, so that the start node and the end node can be determined firstly.

Alternatively, the start node and the end node may be provided by a user. The user may refer to a technician, such as a product designer, an operation and maintenance person, etc., who needs to know the evaluation data of each node of the product link.

As an optional way, the determining the start node and the end node includes:

receiving a starting address and an ending address input by a user;

a start node is determined based on the start address and an end node is determined based on the end address.

The starting address may refer to a page address, and the ending address may refer to a page address, or a page address and a control address, and since the ending of a product link may be ended at a certain page, or a pop-up floating layer corresponding to a certain control may be ended, the ending address may be a page address, or a control address, and the like.

Under the condition that a user knows the starting address of the starting node and the ending address of the ending node, the user only needs to input the starting address and the ending address, and the data in a product link formed by the starting node and the ending node can be acquired.

As another optional mode, when the client is an APP, the user often cannot know the APP page address, and to realize the positioning of the start node and the end node, flag information may be configured for the start node and the end node in the program development script of the APP.

Thus, the determining the start node and the end node may include:

and detecting a starting node provided with starting mark information and an ending node provided with ending mark information.

Alternatively, the starting node provided with the starting mark information and the ending node provided with the ending mark information may be crawled from a program development script corresponding to the application program.

That is, the crawler technology can be used to locate the start node and the end node.

102: parsing a plurality of key nodes in a target product link formed by the starting node and the ending node.

Multiple product links may be formed as a result of traveling from the starting node to the ending node.

As an alternative, the target product link may be any product link formed by the start node and the end node.

In addition, since in practical application, only one or several product links having characteristics may need to be analyzed, as another alternative, the analyzing a plurality of key nodes in the target product link formed by the starting node and the ending node may include:

analyzing a plurality of product links formed from the starting node to the ending node;

counting the plurality of product links to obtain a target product link;

determining a plurality of key nodes in the target product link.

In combination with different practical situations, the counting of the plurality of product links to obtain the target product link may be to count the plurality of links to obtain one target product link with the largest number of user use times, the shortest total time consumption, the longest total time consumption, the smallest number of nodes, the largest number of nodes, or the like in the plurality of product links.

The total time consumption refers to the time from the starting node to the ending node, and the number of nodes may refer to the total number of all path nodes included in the product link.

The method comprises the steps of determining a plurality of key nodes in a target product link, wherein the key nodes can be obtained by crawling from a program development script by utilizing a crawler technology.

103: and acquiring evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively.

The plurality of evaluation indexes may include, for example: node session number, node completion time, node conversion rate, node operation step number and the like.

The node conversation number can refer to the number of page visitors of the page corresponding to the node;

the node completion time consumption means the time consumption from entering a page corresponding to the node until triggering to enter a corresponding control of the next node;

the node conversion rate can be the ratio of the number of users who trigger the corresponding control entering the next node in the corresponding page of the node to the number of page visitors;

the node operation step number can refer to the number of user operations from the time when the corresponding page of the entry node is started to the time when the corresponding control of the next node is triggered to enter.

Of course, the multiple evaluation indexes may include other indexes that can evaluate the product link, such as the number of node visits, etc.

After the plurality of key nodes in the target product link are obtained through analysis, evaluation data respectively corresponding to the plurality of evaluation indexes can be obtained from the database based on the node identification of each key node.

It should be noted that the evaluation data of the evaluation index is obtained by performing statistical analysis on the user behavior data generated by a large number of users performing corresponding operations on the path nodes, the specific determination manner of the evaluation data is the same as that in the prior art, and the evaluation data can be obtained by performing big data statistical analysis on the user behavior data.

Optionally, the plurality of key nodes may include the start node and the end node,

as an alternative, the plurality of critical nodes may refer to all path nodes in the target product link.

Of course, as another alternative, the plurality of key nodes may be screened from a plurality of path nodes of the target product link.

Thus, the parsing the plurality of key nodes in the target product link formed by the starting node and the ending node may comprise:

analyzing a target product link formed by the starting node and the ending node;

and determining a plurality of key nodes meeting the screening condition from all path nodes in the target product link.

The screening condition may refer to, for example, that the time taken for a node to complete is greater than a first predetermined time or less than a second predetermined time, or the number of operation steps of the node is greater than a first predetermined number of steps or less than a second predetermined number of steps, or the number of occurrences of a plurality of product links formed from the starting node to the ending node is greater than a first predetermined number of times or less than a predetermined number of times, or the like, in combination with different actual requirements.

104: and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes.

After the evaluation data of each key node corresponding to the plurality of evaluation indexes is obtained, the evaluation data can be displayed so as to be convenient for a user to check.

In this embodiment, only need confirm the initial node and end node, can resolve out the target product link automatically, need not the user and confirm to can resolve a plurality of key nodes in obtaining the product link, and then obtain the evaluation data that a plurality of key nodes correspond a plurality of evaluation indexes automatically, and demonstrate, need not to search one by one, convenient and fast has realized effective convenient data acquisition.

As an optional manner, the presenting of the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively may include:

generating a statistical graph based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes;

and displaying the statistical chart.

And displaying the evaluation data of each key node corresponding to the plurality of evaluation indexes in the same statistical chart, so that a user can conveniently and quickly determine the conditions of different key nodes by combining the evaluation data so as to make evaluation and the like.

In order to display the evaluation data of a plurality of key nodes respectively corresponding to a plurality of evaluation indexes in the same statistical graph. In some embodiments, the generating a statistical graph based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes may include:

establishing a statistical coordinate system comprising a first coordinate axis and a second coordinate axis;

representing key nodes by using the first coordinate axis and representing evaluation indexes by using the second coordinate axis;

and drawing geometric figures with corresponding sizes in the statistical coordinate system based on the evaluation data of each evaluation index corresponding to each key node to form a statistical graph.

Alternatively, the statistical coordinate system may be a rectangular coordinate system. The first coordinate axis and the second coordinate axis may be a horizontal axis and a vertical axis, respectively, for example, the first coordinate axis may be a horizontal axis, the second coordinate axis may be a vertical axis, and of course, the first coordinate axis may also be a vertical axis, and the second coordinate axis is a vertical axis.

The geometric figure may be, for example, a rectangle. The dimensions of the geometry, such as length and width, may be determined in conjunction with the evaluation data represented thereby.

In order to make the statistical map more visible, in some embodiments, said plotting a geometric figure of a corresponding size in said coordinate system based on the evaluation data of each evaluation index corresponding to each key node to form the statistical map comprises:

selecting a target index from the plurality of evaluation indexes;

determining the initial position of each key node in the first coordinate axis and the target length occupied by the evaluation data of each key node corresponding to the target index in the first coordinate axis by combining the evaluation data of each key node corresponding to the target index;

determining a target width of the target index in the second coordinate axis;

drawing a geometric figure representing evaluation data of each key node corresponding to the target index from the initial position of each key node based on the target width and the target length corresponding to each key node;

selecting two first evaluation indexes located at two side positions in the second coordinate axis and at least one second evaluation index located at a non-two side position and not including the target index from the plurality of evaluation indexes;

determining the starting position of each first evaluation index and each second evaluation index in the second coordinate axis and the fixed width occupied by each second evaluation index in the second coordinate axis;

determining a first width of each first evaluation index corresponding to each key node in the second coordinate axis based on the evaluation data of each first evaluation index corresponding to each key node;

drawing a geometric figure representing each key node corresponding to each first evaluation index from the initial position of each key node based on the target length corresponding to each key node and the first width corresponding to each key node;

determining a second width of each second evaluation index corresponding to each key node in the second coordinate axis based on the evaluation data of each second evaluation index corresponding to each key node and the data quantity represented by the fixed width;

and drawing a geometric figure representing each second evaluation index corresponding to each key node from the starting position of each key node based on the target length corresponding to each key node and the second width corresponding to each key node.

The target index may be a time index representing time information, such as time consumed by a node to complete. The first coordinate axis can be divided into a plurality of segments according to the number of the evaluation indexes, each segment represents a key node, and the target length of each segment is used for representing the index data of the key node corresponding to the target index represented by the segment. The target width of the target index is fixed and can be preset, and the target width can be 0, that is, the evaluation data of the target index represented by the target length of the first coordinate axis is completed. Of course, the target width is greater than 0, and a rectangle may be drawn for each key node to represent the evaluation data of the target index based on the target width and the target length, and optionally, the drawing may be started from the start position of each key node. Each key node starting position can be determined by combining the appearance sequence of a plurality of key nodes in the target product link and the length of the segment corresponding to each key node. For example, it is assumed that a first key node is a start node, a start position of the first key node is located at an origin of a first coordinate axis, a second key node appears after the first key node appears, the start position of the second key node may be an end position of a segment where the first key node is located, of course, the start position of the second key node may be a position separated by a predetermined length from the end position of the segment where the first key node is located, and a coordinate space region corresponding to the predetermined length may digitally display evaluation data corresponding to different evaluation indexes of the first key node. That is, the starting position of each key node may be the ending position of the segment where the previous key node is located or a position separated by a predetermined length from the ending position of the segment where the previous key node is located. And displaying the evaluation data in a digital form by using the geometric figures corresponding to different evaluation indexes in a coordinate space region corresponding to a preset length corresponding to each key node.

The first evaluation index may be a data index representing data amount information, such as the number of node operation steps, the number of node sessions, and the like. Each key node corresponds to the evaluation data of the first evaluation index, and can be represented by the first width occupied in the second coordinate axis, and the segment where each key node is located corresponds to one target length, so that a geometric figure, such as a rectangle, can be drawn based on the target length and the first width. The initial position of the first evaluation index is the boundary position of the position area where the adjacent second evaluation index is located, so that the first evaluation indexes located on two sides of the second coordinate axis can extend towards two sides by combining the size of the evaluation data of the first evaluation indexes. The position area of the second evaluation index is determined by combining the fixed width occupied by the second evaluation index in the second coordinate axis.

The second evaluation index may be a percentage index representing percentage information, such as node conversion rate. The second evaluation index is located at a position other than two sides of the second coordinate axis, namely the middle position, the fixed width of the second evaluation index in the second coordinate axis can be determined by combining the proportion of the statistical coordinate, and when the second evaluation index is a percentage index, the fixed width represents 100% of data volume. Therefore, based on the evaluation data of the second evaluation index corresponding to each key node and the fixed width, the second width occupied by the evaluation data of the second evaluation index corresponding to each key node can be determined. And further combining the second width and the target length to draw a geometric figure, such as a rectangle. The starting position of the second evaluation index may be any end point of the position region where the corresponding fixed width is located.

In certain embodiments, the method may further comprise:

and displaying the evaluation data of each key node corresponding to each evaluation index in a digital form at the corresponding position of each key node corresponding to the geometric figure of each evaluation index.

As can be seen from the above description, each key node corresponds to a predetermined length in the first coordinate axis, and the predetermined length forms a coordinate space region in the statistical coordinate system, and specifically, the evaluation data corresponding to each evaluation index of each key node may be shown in a digital form in the coordinate space region.

For ease of understanding, the following is exemplified:

assume that four key nodes are obtained by analyzing a target product link, which are a node 1, a node 2, a node 3 and a node 4, wherein the node 1 is a starting node and the node 4 is an ending node. In practical application, assuming that a target product link serves for commodity purchase, the node 1 may be a home page access, the node 2 may be a shopping cart page access, the node 3 may be a click purchase control, and the node 4 may be a click payment control.

The hypothesis for evaluating the target product link includes four evaluation indexes, namely, the number of node sessions, the time consumed by the node to complete, the node conversion rate and the number of node operation steps. The time consumed by the node is a time index, the node conversion rate is a percentage index, and the node session number and the node operation step number are data indexes. Therefore, the node completion time can be used as a target index, the node session number and the node operation step number to be used as a first evaluation index, and the node conversion rate is used as a second evaluation index.

In a statistical graph as shown in fig. 2, the first coordinate axis is divided into four segments for representing four key nodes, the target length of each segment is determined according to the node completion time of each key node, and a geometric graph 201 drawn corresponding to each key node is the node completion time used for representing each key node.

The geometric graph 202 drawn corresponding to each key node represents the number of node sessions for each key node;

the geometric figure 203 drawn corresponding to each key node represents the node operation step number of each key node;

the geometric graph 204 drawn for each key node represents the node conversion for each key node.

In the coordinate space region formed by the predetermined length corresponding to each key node, the evaluation data 205 of different evaluation indexes corresponding to each key node may also be displayed in a digital form.

In addition, the geometric figures corresponding to the evaluation data of different evaluation indexes can be filled with different colors or different shades so as to distinguish the different evaluation indexes.

It should be noted that fig. 2 is only an example of a statistical chart for convenience of understanding, and those skilled in the art will understand that the representation form of the statistical chart in practical application may be various and is limited to the representation form shown in fig. 2.

In certain embodiments, the method may further comprise:

acquiring page screenshots corresponding to the plurality of key nodes respectively;

adding user operation path prompt information in the page screenshot based on the user operation path in the page corresponding to each key node to obtain a page schematic diagram;

and responding to a page output request aiming at any key node, and displaying the page schematic diagram of the any key node.

The user operation path is obtained by performing statistical analysis on operation paths of a large number of users, and may be a user operation path with the largest number of times of use.

Optionally, the displaying the page schematic diagram of any key node in response to the page output request for any key node may include:

displaying the page output prompt information corresponding to each key node;

and responding to a page output request triggered by the page output prompt information, and displaying the page schematic diagram of any key node.

The page output prompt information can be displayed in the statistical graph corresponding to the key nodes. Such as page output prompt 206 in fig. 2.

For convenience of understanding, taking a target product link as an example for realizing commodity purchase, assuming that the target product link is composed of a home page access, a shopping cart page access, a purchase clicking control and a payment clicking control, taking a key node as a starting node, that is, a home page, as an example, a page screenshot corresponding to the starting node is also a home page screenshot. The shopping cart control is included in the home page, other controls can be included at the same time, the purpose of accessing the shopping cart page can be achieved by clicking the shopping cart control, the user may not click the shopping cart control firstly in the home page, but the operation of clicking the shopping cart control is executed after a plurality of operations, and the user operation path prompt information can be added in the screenshot of the home page by combining the user operation path to form a page schematic diagram. As shown in the page schematic diagram 300 shown in fig. 3, the page schematic diagram 300 is generated based on the screenshot of the home page, and the page schematic diagram 300 includes a user operation path prompt message 301, it can be known that the user operation path prompt message indicates the operation path of the user in the home page and the sequence of the operated controls, so as to facilitate the user to further know the condition of the key node.

In addition, as another optional manner, the displaying of the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively includes:

generating a data table based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes;

and displaying the data table.

That is, the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes is displayed in a statistical graph form, and the evaluation data can also be displayed in a data table form.

Still taking the example illustrated in fig. 2 as an example, as in the data representation intent shown in fig. 4, the node completion time, the node session number, the node operation step number, and the node conversion rate corresponding to each of the node 1, the node 2, the node 3, and the node 4 are shown in the form of a data table.

Of course, in practical application, the evaluation data corresponding to the plurality of evaluation indexes respectively for the plurality of key nodes may be represented in the form of a statistical graph or a data table.

In some embodiments, the presenting the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes includes:

displaying the prompt information of the statistical chart and the prompt information of the data table;

and responding to a trigger operation aiming at the data table presentation information, and presenting the data table.

And responding to a trigger operation aiming at the prompt information of the statistical chart, and displaying the statistical chart.

Further, in certain embodiments, the method may further comprise:

determining key users executing the target product link;

determining relevant information in the target product link corresponding to the key user by combining the user behavior of the key user in the target product link;

and displaying the related information.

The related information may include, for example, a node name of each path node in the target product link, operation time of the key user, an operation type of the key user, whether the node is a key node, and the like.

In some embodiments, said presenting said related information comprises:

the display information obtains prompt information;

and responding to the confirmation operation aiming at the information acquisition prompt information, and displaying the related information.

Optionally, the method may further include:

and generating the information acquisition prompt information based on the user identification of the key user, the total time consumption of the key user for completing the target product link and the number of passed nodes.

In practical application, a plurality of key users may be determined, so that information acquisition prompt information of different key users can be presented in a pull-down list form to facilitate selection by a user.

In some embodiments, while displaying the statistical graph prompt information and the data table prompt information, the method may further include:

displaying user detail prompt information;

responding to the triggering operation aiming at the user detail prompt information, and displaying an information selection box;

and responding to the information acquisition prompt information selected by the information selection frame, and displaying the relevant information corresponding to the key user corresponding to the information acquisition prompt information.

The determination of the related information may be as described above, and is not described herein again.

Still taking the example illustrated in fig. 2 as an example, as shown in fig. 5, a schematic diagram of related information corresponding to a key user is shown, in fig. 5, the related information 501, the information acquisition prompt information 502, the user detail prompt information 503, the data table prompt information 504, and the statistical diagram prompt information 505 are included, the statistical diagram shown in fig. 2 can be shown by triggering the statistical diagram prompt information 505, and the data table shown in fig. 4 can be shown by triggering the data table prompt information 504.

The evaluation data showing that the plurality of key nodes respectively correspond to the plurality of evaluation indexes may be shown by a display terminal, such as a display screen or an independent device with a display function, and after the evaluation data showing that the plurality of key nodes respectively correspond to the plurality of evaluation indexes is obtained, the evaluation data may also be sent to a communication account of a user, and the evaluation data is received and displayed by a communication terminal of the user.

Accordingly, as another embodiment, an information processing method is further provided in the embodiments of the present application, as shown in fig. 6, the method may include the following steps:

601: a start node and an end node are determined.

602: parsing a plurality of key nodes in a target product link formed by the starting node and the ending node.

603: and acquiring evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively.

The operations of step 601 to step 603 are the same as the operations of step 101 to step 103 shown in fig. 1, and for a detailed explanation, reference may be made to the embodiment shown in fig. 1, which is not described herein again.

In certain embodiments, the method may further comprise:

and sending the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes to a display end so that the display end can display the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes.

In certain embodiments, the method may further comprise:

and sending the statistical chart to a display end so that the display end can display the statistical chart.

The specific generation manner of the statistical chart may be as described above, and is not described herein again.

In some embodiments, the method may include:

and sending the data table to a display end so that the display end can display the statistical chart.

In certain embodiments, the method may further comprise:

the method comprises the steps of receiving a page output request aiming at any key node sent by a display end, and sending a page schematic diagram of the key node to the display end for displaying by the display end.

In certain embodiments, the method may further comprise:

generating page output prompt information corresponding to each key node;

and sending the page output prompt information of each key node to a display end so that the display end can display the page output prompt information.

In some embodiments, the page output prompt information of each key node may be correspondingly added to a corresponding position corresponding to each key node in the statistical graph, so that the display end may show the page output prompt information of each key node in the statistical graph.

In certain embodiments, the method may further comprise:

determining key users executing the target product link;

and sending the related information to a display end so that the display end can display the related information.

In some embodiments, before sending the related information to the display end, the method may further include:

sending information acquisition prompt information corresponding to the key user to a display end;

and receiving an information acquisition request which is sent by a display terminal and generated aiming at the confirmation operation of the information acquisition prompt information, and displaying the related information.

Further, in certain embodiments, the method may further comprise:

In addition, fig. 7 is a flowchart of another embodiment of an information displaying method provided in an embodiment of the present application, where the method may include the following steps:

701: and providing a display interface.

702: and displaying the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes on the display interface.

The plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

Optionally, the specific obtaining manner of the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes may refer to the above embodiment, and is not described herein again.

In certain embodiments, the method may further comprise:

responding to a starting address and an ending address input in the display interface;

and sending the starting address and the ending address to a server, so that the server determines a starting node based on the starting address, determines an ending node based on the ending address, and analyzes a plurality of key nodes in a target product link formed by the starting node and the ending node to obtain evaluation data of the plurality of key nodes corresponding to a plurality of evaluation indexes respectively.

In certain embodiments, the method may further comprise:

and displaying a node input prompt message on the display interface, wherein the node input prompt message is used for prompting a user to input a starting address and an ending address.

In some embodiments, displaying, on the display interface, evaluation data corresponding to the plurality of evaluation indicators respectively for the plurality of key nodes includes:

acquiring a statistical graph generated on the basis that the plurality of key nodes respectively correspond to the evaluation data of the plurality of evaluation indexes;

and displaying the statistical chart on the display interface.

Alternatively, the specific generation manner of the statistical map may be as described in the above embodiments, and will not be further described here. The statistical chart can be generated by the server and provided to the display end;

acquiring a data table generated based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes;

and displaying the data table on the display interface.

Alternatively, the data table may be generated by the server and provided to the display.

In certain embodiments, the method may further comprise:

acquiring relevant information in a link of the target product corresponding to a key user;

and displaying the related information on the display interface.

Optionally, the related information may be generated and provided to the server by the server.

In some embodiments, the displaying, on the display interface, the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indicators may include:

displaying prompt information of the statistical chart and prompt information of the data table on the display interface;

responding to the trigger operation aiming at the prompt information of the statistical graph, acquiring the statistical graph generated based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes, and displaying the statistical graph on the display interface;

and responding to the trigger operation aiming at the data table presentation information, acquiring a data table generated based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes, and displaying the data table on the display interface.

In certain embodiments, the method may further comprise:

displaying user detail prompt information on the display interface;

and responding to the triggering operation aiming at the user detail prompt information, acquiring relevant information in the target product link corresponding to the key user, and displaying the relevant information on the display interface.

In addition, in some embodiments, the statistical graph includes a page output prompt message corresponding to each key node;

the method may further comprise:

responding to a trigger operation of outputting prompt information aiming at a page of any key node, and acquiring a page schematic diagram corresponding to the key node;

and displaying the page schematic diagram of any key node on the display interface.

Fig. 8 is a schematic structural diagram of an embodiment of an information display apparatus provided in the present application, where the apparatus may include:

a node determining module 801, configured to determine a starting node and an ending node;

a node parsing module 802, configured to parse a plurality of key nodes in a target product link formed by the start node and the end node;

a data obtaining module 803, configured to obtain evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes, respectively;

a data displaying module 804, configured to display the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes, respectively.

In some embodiments, the node parsing module is specifically configured to parse a plurality of product links formed from the starting node to the ending node; counting the plurality of product links to obtain a target product link; determining a plurality of key nodes in the target product link.

In some embodiments, the node determination module is specifically configured to receive a start address and an end address input by a user; a start node is determined based on the start address and an end node is determined based on the end address.

In some embodiments, the node determination module is specifically configured to detect a start node provided with start flag information and an end node provided with end flag information.

In some embodiments, the node determination module is specifically configured to crawl a start node provided with start flag information and an end node provided with end flag information from a program development script corresponding to an application program.

In some embodiments, the node parsing module is specifically configured to parse a target product link formed by the start node and the end node; and determining a plurality of key nodes meeting the screening condition from all path nodes in the target product link.

In some embodiments, the data presentation module is specifically configured to generate a statistical graph based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes; and displaying the statistical chart.

In some embodiments, the generating, by the data presentation module, a statistical graph based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes includes:

In some embodiments, the data presentation module, based on the evaluation data of each evaluation index corresponding to each key node, draws a geometric figure of a corresponding size in the coordinate system to form a statistical graph includes:

selecting a target index from the plurality of evaluation indexes;

determining the initial position of each key node in the first coordinate axis and the target length of the evaluation data of each key node corresponding to the target index in the first coordinate axis by combining the evaluation data of each key node corresponding to the target index;

determining a target width of the target index in the second coordinate axis;

In some embodiments, the data presentation module is further configured to present the evaluation data corresponding to each evaluation index for each key node in a numerical form at a corresponding position corresponding to the geometry corresponding to each evaluation index for each key node.

In some embodiments, the data presentation module is further configured to obtain page screenshots corresponding to the plurality of key nodes, respectively; adding user operation path prompt information in the page screenshot based on the user operation path in the page corresponding to each key node to obtain a page schematic diagram; and responding to a page output request aiming at any key node, and displaying the page schematic diagram of the any key node.

In some embodiments, the data presentation module, in response to a page output request for any key node, presents a page schematic diagram for the any key node, including:

displaying the page output prompt information corresponding to each key node;

and responding to a page output request triggered by the page output prompt information aiming at any key node, and displaying the page schematic diagram of any key node.

In some embodiments, the data presentation module is specifically configured to generate a data table based on the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes; and displaying the data table.

In some embodiments, the presentation module is further configured to determine key users who execute the target product link; determining relevant information in the target product link corresponding to the key user by combining the user behavior of the key user in the target product link; and displaying the related information.

In certain embodiments, the data presentation module presenting the relevant information comprises:

displaying information acquisition prompt information corresponding to the key user;

In some embodiments, the data presentation module is further configured to generate the information acquisition prompt information based on the user identifier of the key user, the total time consumed by the key user to complete the target product link, and the number of nodes passed through.

The information displaying apparatus shown in fig. 8 may execute the information displaying method shown in the embodiment shown in fig. 1, and the implementation principle and the technical effect are not repeated. The specific manner in which the various modules and units of the information presentation apparatus in the above-described embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In one possible design, the information presentation apparatus of the embodiment shown in fig. 8 may be implemented as a computing device, which may include a storage component 901, a processing component 902, and a display component 903 as shown in fig. 9; the storage component 902 stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component 902;

the processing component 902 is configured to:

determining a starting node and an ending node;

the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes are displayed in the display component 903.

Among other things, the processing component 902 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 901 is configured to store various types of data to support operations in the computing device. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display element 903 may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay with a similar structure, or a retina-directed display or similar laser scanning type display.

Of course, a computing device may also necessarily include other components, such as input/output interfaces, communication components, and so forth.

The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc.

The communication component is configured to facilitate wired or wireless communication between the computing device and other devices, and the like.

The embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information display method of the embodiment shown in fig. 1 may be implemented.

Fig. 10 is a schematic structural diagram of an embodiment of an information processing apparatus according to an embodiment of the present application, where the apparatus may include:

a node determination module 1001 configured to determine a start node and an end node;

a node parsing module 1002, configured to parse a plurality of key nodes in a target product link formed by the start node and the end node;

a data obtaining module 1003, configured to obtain evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes, respectively.

In some embodiments, the apparatus may further comprise:

and the display triggering module is used for sending the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes to a display end so that the display end can display the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes.

The information processing apparatus shown in fig. 10 can execute the information processing method shown in the embodiment shown in fig. 6, and the implementation principle and the technical effect are not described again. The specific manner in which each module and unit of the information processing apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In one possible design, the information processing apparatus of the embodiment shown in fig. 10 may be implemented as a computing device, which may include a storage component 1101 and a processing component 1102 as shown in fig. 11; the storage component 1101 stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component 1102;

the processing component 1102 is configured to:

determining a starting node and an ending node;

Among other things, the processing component 1102 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1101 is configured to store various types of data to support operations in the computing device. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information processing method according to the embodiment shown in fig. 6 may be implemented.

In addition, an information display device is further provided, which provides a display interface for displaying the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

In one possible design, the information presentation apparatus may be implemented as a display device, which may include a storage component 1201, a processing component 1202, and a display component 1203, as shown in fig. 12; the storage component 1202 stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component 1202;

the processing component 1202 is configured to:

providing a display interface on the display component 1203, so as to show the evaluation data of the plurality of key nodes respectively corresponding to the plurality of evaluation indexes; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.

The processing component 1202 may include one or more processors executing computer instructions to perform all or part of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1201 is configured to store various types of data to support operations in a computing device. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display component 1203 may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay with similar structure, or a retina-directly or similar laser scanning type display.

An embodiment of the present application further provides a computer-readable storage medium, in which a computer program is stored, and when the computer program is executed by a computer, the information display method according to the embodiment shown in fig. 7 may be implemented.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. An information display method, comprising:

determining a starting node and an ending node;

2. The method of claim 1, wherein the parsing the plurality of key nodes in the target product link formed by the start node and the end node comprises:

counting the plurality of product links to obtain a target product link;

determining a plurality of key nodes in the target product link.

3. The method of claim 1, wherein determining the starting node and the ending node comprises:

receiving a starting address and an ending address input by a user;

4. The method of claim 1, wherein determining the starting node and the ending node comprises:

5. The method of claim 4, wherein the detecting a start node provided with start flag information and an end node provided with end flag information comprises:

and crawling a starting node provided with starting mark information and an ending node provided with ending mark information from a program development script corresponding to the application program.

6. The method of claim 1, wherein the parsing the plurality of key nodes in the target product link formed by the start node and the end node comprises:

7. The method according to claim 1, wherein the presenting the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively comprises:

and displaying the statistical chart.

8. The method of claim 7, wherein the generating a statistical graph based on the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indicators, respectively, comprises:

9. The method of claim 8, wherein the plotting a geometry of a corresponding size in the coordinate system to form a statistical graph based on the evaluation data for each evaluation index for each key node comprises:

selecting a target index from the plurality of evaluation indexes;

determining a target width of the target index in the second coordinate axis;

10. The method of claim 9, further comprising:

11. The method of claim 1, further comprising:

12. The method of claim 11, wherein the presenting the page schematic of any key node in response to the page output request for the any key node comprises:

displaying the page output prompt information corresponding to each key node;

13. The method according to claim 1, wherein the presenting the evaluation data of the plurality of key nodes corresponding to the plurality of evaluation indexes respectively comprises:

and displaying the data table.

14. The method of claim 1, further comprising:

determining key users executing the target product link;

and displaying the related information.

15. The method of claim 14, wherein the presenting the related information comprises:

16. The method of claim 15, further comprising:

17. An information processing method characterized by comprising:

determining a starting node and an ending node;

18. The method of claim 18, further comprising:

19. An information display method, comprising:

providing a display interface;

20. The method of claim 19, wherein the displaying, on the display interface, the evaluation data corresponding to the plurality of evaluation indicators respectively for the plurality of key nodes comprises:

and displaying the statistical chart on the display interface.

21. The method of claim 19, wherein the displaying, on the display interface, the evaluation data corresponding to the plurality of evaluation indicators respectively for the plurality of key nodes comprises:

and displaying the data table on the display interface.

22. The method of claim 19, wherein the displaying, on the display interface, the evaluation data corresponding to the plurality of evaluation indicators respectively for the plurality of key nodes comprises:

23. The method of claim 22, further comprising:

displaying user detail prompt information on the display interface;

24. The method of claim 20, wherein the statistical graph includes a page output prompt message corresponding to each key node;

the method further comprises the following steps:

25. The method of claim 19, further comprising:

receiving a starting address and an ending address input in the display interface;

26. An information presentation device, comprising:

27. An information processing apparatus characterized by comprising:

28. An information display device is characterized in that a display interface is provided for displaying evaluation data of a plurality of key nodes corresponding to a plurality of evaluation indexes respectively; the plurality of key nodes are obtained by analyzing a target product link formed based on the starting node and the ending node.