CN111915348A - Method, system and storage medium for inserting advertisement in electronic book - Google Patents
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Abstract
The embodiment of the present disclosure relates to a system for inserting advertisements in electronic books, including: a system database for storing the electronic book; an advertisement database for storing a plurality of advertisement data; an operation database for storing playing conditions corresponding to the plurality of advertisement data; the processing module is used for reading the electronic book, comparing the electronic book with the playing condition line by line and sending an insertion instruction when a comparison result accords with the playing condition; the typesetting module is used for receiving the inserting instruction, generating a blank position below a corresponding row meeting the playing condition, acquiring the advertisement data corresponding to the playing condition from the advertisement database, and inserting the acquired advertisement data into the blank position; and the sending module is used for transmitting the electronic book inserted with the advertisement data to an electronic book reader. According to the system disclosed by the invention, the advertisement data is inserted into the appropriate reading page through the preset playing condition, so that the benefit of advertisement putting is increased.
Description
Technical Field
The present disclosure relates generally to the field of information technology, and more particularly, to a method, system, and storage medium for inserting advertisements in electronic books.
Background
With the rapid development of computer and internet technologies, the popularity of network shopping has also accelerated the rise of electronic commerce. Electronic commerce is usually performed with goods marketing in an advertisement mode, especially, a user using an electronic book is relatively stable, and the user's preference and habit can be easily grasped by investigating the type of the user reading the electronic book, so that the goods marketing effect can be obtained by only accurately implanting advertisements in the electronic book in which the user is interested.
At present, the advertisement forms are mainly divided into two types, one type is pop-up advertisement, the advertisement often covers the current reading page, the advertisement does not disappear automatically after the advertisement is broadcasted, and the advertisement picture needs to be manually closed by a user, so that the display effect of the page is not influenced under the condition that the electronic book needs to be continuously read. The other type is a plug-in type advertisement which is generally placed at the beginning or the end of a reading page, does not affect reading, but is easily ignored by a user, and cannot achieve substantial advertising benefit.
Therefore, how to insert the advertisement into the reading page does not affect the reading of the user, and can also attract the interest of the user to achieve the benefits of the advertisement and improve the visibility of the advertisement is an important issue that must be solved at present.
Disclosure of Invention
To address at least the deficiencies of the prior art described in the background section above, aspects of the present disclosure provide, in various aspects, a method, system, and storage medium for inserting advertisements within electronic books.
According to a first aspect of the present disclosure, there is provided a system for inserting advertisements within electronic books, comprising: a system database for storing the electronic book; an advertisement database for storing a plurality of advertisement data; an operation database for storing playing conditions corresponding to the plurality of advertisement data; the processing module is used for reading the electronic book, comparing the electronic book with the playing conditions line by line, and sending an insertion instruction when a comparison result meets the playing conditions; the typesetting module is used for receiving the inserting instruction, generating a blank position below a corresponding row meeting the playing condition, acquiring the advertisement data corresponding to the playing condition from the advertisement database, and inserting the acquired advertisement data into the blank position; and the sending module is used for transmitting the electronic book inserted with the advertisement data to an electronic book reader.
According to a second aspect of the present disclosure, there is provided a method of inserting an advertisement within an electronic book, comprising: storing playing conditions corresponding to a plurality of advertisement data; reading the electronic book, comparing the electronic book with the playing conditions line by line, and sending an insertion instruction when a comparison result meets the playing conditions; receiving the insertion instruction, generating a blank position below a corresponding line meeting the playing condition, acquiring advertisement data corresponding to the playing condition, and inserting the acquired advertisement data into the blank position; and transmitting the electronic book inserted with the advertisement data.
According to a third aspect of the present disclosure, there is provided a computer-readable storage medium having stored thereon computer program instructions to be executed by one or more processors to perform operations to implement the method of any one of the second aspects of the present disclosure.
Through the above description of the technical solution and embodiments of the present disclosure, those skilled in the art can understand that the method, system and storage medium for inserting advertisement in an electronic book of the present disclosure can set advertisement data to an appropriate reading page through preset playing conditions, and can adjust the insertion position. The method can provide more accurate advertisements without influencing reading, and is beneficial to increasing the benefit of advertisement putting.
The foregoing description is only an overview of the technical solutions of the present disclosure, and the embodiments of the present disclosure are described below in order to make the technical means of the present disclosure more clearly understood and to make the above and other objects, features, and advantages of the present disclosure more clearly understandable.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present disclosure will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which like reference numerals refer to similar or corresponding parts and in which:
FIG. 1 is a diagram illustrating a system framework according to an embodiment of the present disclosure;
FIG. 2 shows a schematic diagram of an electronic terminal according to an embodiment of the disclosure;
FIG. 3 shows a schematic diagram of a server according to an embodiment of the present disclosure;
fig. 4(a) to (c) are schematic views showing an advertisement insertion reading page according to an embodiment of the present disclosure;
fig. 5(a) to (b) are schematic views showing an advertisement insertion reading page according to another embodiment of the present disclosure;
FIG. 6 is a flow chart illustrating a method of inserting advertisements within an electronic book according to an embodiment of the present disclosure; and
FIG. 7 is a flowchart illustrating a program product according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are some, but not all embodiments of the present disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
It should be understood that the terms "first," "second," "third," and "fourth," etc. in the claims, description, and drawings of the present disclosure are used to distinguish between different objects and are not used to describe a particular order. The terms "comprises" and "comprising," when used in the specification and claims of this disclosure, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the disclosure herein is for the purpose of describing particular embodiments only, and is not intended to be limiting of the disclosure. As used in the specification and claims of this disclosure, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should be further understood that the term "and/or" as used in the specification and claims of this disclosure refers to any and all possible combinations of one or more of the associated listed items and includes such combinations.
As used in this specification and claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The disclosure provides a method for inserting advertisements into an electronic book, which can select advertisements related to a reading book according to playing conditions, and the position of inserting the advertisements does not influence reading. Furthermore, the advertisement content can be adjusted according to the personal information of different users, so that a more accurate advertisement putting mode is provided, and the advertisement putting benefit is increased.
Specific embodiments of the present disclosure are described in detail below with reference to the accompanying drawings.
FIG. 1 illustrates a system framework diagram according to an embodiment of the present disclosure. As shown in fig. 1, the system architecture 100 of the present embodiment includes an electronic terminal 101, a server 102, a network 103, and an ingress port 104. The electronic terminal 101 may be a mobile terminal such as a mobile phone, a tablet computer, an e-reader, etc., but is not limited thereto, and may be another terminal. A user can use the electronic terminal 101 to perform data transmission with the server 102 through the network 103. Various applications may be installed on the electronic terminal 101, such as: web browsers, search engines, shopping malls, book malls, instant messaging, and the like.
The server 102 as a transmission medium may provide functions of data processing, storage, transmission, and management of user data, etc. through the network 103, such as: when the user browses the website through the electronic terminal 101, the server 102 may serve as a background management server for providing support. The background management server may perform processing such as aggregation and analysis on data received from a user request, and feed back a processing result (e.g., a web page, information, or data obtained or generated according to the user request) to the electronic terminal 101.
The network 103 is a transmission channel that provides a communication link between the electronic terminal 101, the server 102, and the ingress port 104. Network 103 may include link types such as wired, fiber optic, or wireless networks.
The entry ports 104 are entry options 114, 124 … … 1n4(n is a positive integer) corresponding to a plurality of applications installed by the electronic terminal 101, such as: a search engine portal, a mall portal … …, etc.
In particular, the method for inserting advertisements in electronic books provided by the embodiments of the present disclosure may be generally performed by the server 102. In one implementation scenario, the method provided by the embodiment of the present disclosure may also be performed by a server or a server cluster capable of communicating with the electronic terminal 101 and/or the server 102. For example: the user personal information, even browsing records or purchasing records, can be directly stored in the electronic terminal 101, the electronic terminal 101 then sends the user personal information to the server or server cluster, and the server or server cluster receiving the user personal information executes the method for inserting advertisements in the electronic book provided by the embodiment of the present disclosure. Alternatively, the user personal information may also be stored in a server or a server cluster, and after the server or the server cluster receives a reading or purchasing request of the user, the method for inserting the advertisement in the electronic book provided by the embodiment of the present disclosure is executed according to the stored corresponding user personal information.
It should be understood that the number of electronic terminals, servers, networks, and portals in fig. 1 are merely illustrative. There may be any number of electronic terminals, networks and servers, depending on the requirements of the actual application scenario.
Fig. 2 shows a schematic view of an electronic terminal according to the present disclosure. The electronic terminal 101 shown in fig. 2 is only an example, which should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 2, the electronic terminal 101 is used to represent a general purpose computing device, such as a mobile phone, a computer, and other reading devices, including but not limited to: at least one processor 110, at least one memory 120, and a bus 160 connecting the various system components.
Memory 120 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)121 and/or cache memory 122, and may further include Read Only Memory (ROM) 123.
The electronic terminal 101 may also communicate with one or more external devices 200, as well as with one or more other devices. Such communication may be via an input/output (I/O) interface 140 and displayed on the display unit 130. And the electronic terminal 1 may also communicate with one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet, through the network adapter 150. As shown, the network adapter 150 communicates with other modules in the electronic terminal 101 over a bus 160. It should be understood that although not shown in the figures, the electronic terminal 101 may also incorporate other hardware and/or software modules, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Fig. 3 shows a schematic diagram of one server 102 of this embodiment. As shown in fig. 3, the server 102 of the present disclosure includes a system database 312, an advertisement database 314, an operation database 316, a processing module 320, a composition module 322, and a sending module 324, wherein the system database 312 stores a plurality of electronic books, and when a user makes a reading request or a purchase request, a specific electronic book may be sent to the electronic terminal 101. The advertisement database 314 stores a plurality of advertisement data, which can be inserted into a reading page of an electronic book and transmitted together with the electronic book. The operation database 316 stores playing conditions corresponding to the advertisement data, wherein the playing conditions include the number of pages or pages of the inserted electronic book, the position, etc. Optionally, the playing condition further includes a keyword or a type of an electronic book, a plurality of advertisement data corresponding to the type of the electronic book may be set in advance, and the number of pages to which the advertisement data is delivered is set in the playing condition, and a page number and a position where the plurality of advertisement data is inserted are specified.
The processing module 320 reads the electronic book, compares the electronic book with the playing conditions stored in the operation database 316 line by line, and sends an insertion instruction when the comparison result meets the playing conditions. The layout module 322 receives the insertion command and generates a blank position under the corresponding line meeting the playing condition. For example, when the playing condition is the size of the advertisement data, the layout module 322 generates a blank position according to the size of the advertisement data, where the blank position may be right below the corresponding line, or a paragraph or a keyword where the corresponding line is located. The size of the advertisement data refers to how large the width and height of the advertisement data account for the number of single lines and the number of lines of the reading page, respectively.
After determining the blank position, the layout module 322 obtains the advertisement data corresponding to the playing condition from the advertisement database 314, and inserts the obtained advertisement data into the blank position. Optionally, when the playing condition is set to place the advertisement data after the chapter, the processing module 320 scans the page in the electronic book, and when the title of the corresponding chapter is found, the layout module 322 searches for a blank position corresponding to the title to insert the advertisement. Finally, the sending module 324 transmits the e-book inserted with the advertisement data to the electronic terminal 101.
In one embodiment, the advertisement data may be detected according to the location of the country or city where the user logs in, or the server 102 may detect the location according to the IP address of the user downloading the e-book, and search the most appropriate advertisement from the advertisement database 314 into the e-book, so as to increase the advertisement playing effect.
In another exemplary scenario, the system includes a user database 318 for storing personal information such as gender, age, preferences, and browsing data found by the user. According to the personal information, the advertisement meeting the user's preference/need can be played more accurately, for example, the electronic book is a fitness related book, the playing condition is set as a sports article advertisement, and the user information searched from the user database 318 is: women, age 30, favoring mountain climbing, or having viewed or purchased mountain climbing related books. Based on the above information, the present embodiment recommends the mountain climbing article to the user-specific woman.
In yet another embodiment scenario, the types of advertisement data in the playing conditions may be set to two types: the electronic book advertisement system comprises first-type advertisement data and second-type advertisement data, wherein the first-type advertisement data correspond to the type or content of the electronic book. Specifically, the first type of advertisement data is set according to the type of the electronic book, and the content of the advertisement data is related to the electronic book without being different from person to person. In contrast, the second type of advertisement data corresponds to user personal information. For example, the e-book is a fitness related book, the playing condition is set as an advertisement of sports goods, and the first type of advertisement data may be fitness goods without difference between men and women, such as: towel, kettle, etc., the second type of advertisement data can be fitness products with obvious difference between men and women, such as: clothing, shoes, etc. After the processing module 320 searches for the playing conditions and the personal information through the operation database 316 and the user database 318, respectively, the typesetting module 322 is notified to insert male or female advertisement data at the position where the second type of advertisement data is set.
It should be noted that, in addition to being set according to the type of the e-book, the advertisement data may also be associated with the advertisement data in advance for keywords of the e-book content with respect to the subject, character, plot, even author name, and the like of the content. For example: the book written by the celebrity or the public character may attract many followers, and therefore the first type of advertisement data may be set as the commodity information which the celebrity or the public character pronounces or recommends. The second type of advertisement data may be, in addition to personal information, a type of related book that the user has browsed or purchased the celebrity or public character.
The playing condition setting and the type of the advertisement data of the present disclosure are exemplarily described above with reference to a plurality of embodiments, and those skilled in the art can adjust the playing condition setting and the type of the advertisement data as needed under the teaching of the present disclosure, and still fall within the protection scope of the present disclosure.
Fig. 4(a) to (c) are schematic diagrams illustrating an advertisement insertion reading page according to an embodiment of the disclosure, and as shown in fig. 4(a), according to the playing condition set in the operation database 316, when the advertisement data is set to be placed in a paragraph of the reading page 410, if the playing condition has no specified paragraph, the first paragraph end is taken as an insertion position. The paragraph is determined by the processing module 320 to determine whether the reading page 410 is blank after the period. In other words, if there is no character at all after the period, it is shown that the period has represented the end of the paragraph, and therefore the advertisement data can be inserted under the blank. Next, below the end of the paragraph of the reading page 410, the size of the advertisement data is determined according to the size of the advertisement data preset in the playing condition, and the size of the advertisement data is determined by how much the width and height of the advertisement data occupy the number of words in a single line and the number of lines in a single line of the reading page, respectively. The size high is converted to a number of lines by the layout module 322 and a space corresponding to the number of lines is reserved under the preceding paragraph for the processing module 320 to extract the advertisement data 420 from the advertisement database 314 and insert the reserved space.
In one implementation scenario, as shown in fig. 4(b), when the width of the screen of the inserted advertisement data 421 is smaller than the number of characters in a single line of the reading page 411, the processing module 320 converts the size of the advertisement data into the number of lines by the layout module 322 according to the size of the advertisement data preset in the playing condition, and converts the width of the size into the number of characters in a single line. The advertisement data 421 may be placed on the right side of the reading page 411 or, as shown in fig. 4(c), on the left side of the reading page 411. When the advertisement data 421 is placed on the right side or the left side of the reading page 410, characters may be arranged near the other side of the advertisement data 421.
In another implementation scenario, the processor 320 of the electronic terminal 101 may detect the dominant hand of the user according to the operation gesture of the user, and if the dominant hand of the user is the right hand, the advertisement data 421 may be placed on the left side of the reading page 411 with a better visual effect; conversely, if the user is dominant with the left hand, the advertisement data 421 may be placed on the right side of the reading page 411, and the user habit may be stored in the user personal information of the user database 318. When the processing module 320 reads the electronic book, the electronic book is compared with the playing conditions stored in the operation database 316 line by line, and when the comparison result meets the playing conditions, the processing module 320 searches the personal information of the user in the user database 318 to know the user's dominant hand, and sends an insertion instruction, and the typesetting module 322 receives the insertion instruction to determine the position where the advertisement data 421 is placed according to the user's dominant hand.
Fig. 5(a) to (b) are schematic diagrams illustrating an advertisement insertion page according to another embodiment of the present disclosure, for example, in fig. 5(a), if the placement position of a corresponding advertisement is determined by the keyword "ABA", each line of text is read by the processing module 320 and the playing condition is compared, when the keyword "ABA" appears, if the playing condition has no designated position, the advertisement is inserted from below the keyword "ABA", according to the size of advertisement data preset in the playing condition, the size is converted into the number of lines by the layout module 322, and a blank corresponding to the number of lines is reserved below the aforementioned paragraph for the processing module to extract the advertisement data 520 from the advertisement database 314 and insert the advertisement data into the reserved blank.
Referring to FIG. 5(b), the playback condition is inserted into the first paragraph. The paragraph is determined by the processing module 320 searching for the period closest to the keyword in the reading page and determining whether the reading page is blank after the period, in other words, if there is no character at all after the period, it is shown that the period is already the end of the paragraph, so that the advertisement data 520 can be inserted below the blank.
The typesetting module 322 converts the size of the advertisement data preset in the playing condition into the number of lines under the end of the paragraph of the reading page 510, and reserves a blank corresponding to the number of lines under the paragraph to insert the advertisement data 520.
It is to be understood by persons skilled in the art that the foregoing description is illustrative and not restrictive, and that modifications may be made by persons skilled in the art as desired.
Fig. 6 is a flowchart illustrating a method for inserting an advertisement into an e-book according to an exemplary embodiment of the present disclosure, in conjunction with the system architecture of fig. 1, the electronic terminal of fig. 2, and the server of fig. 3. It should be noted that the system architecture, the electronic terminal and the server are only one implementation example for facilitating understanding of the embodiments of the present disclosure, and the embodiments of the present disclosure can be applied to any applicable system architecture, electronic terminal and server.
As shown in fig. 6, the method 600 may include: storing playing conditions corresponding to the plurality of advertisement data; reading the electronic book, comparing the electronic book with the playing conditions line by line, and sending an insertion instruction when a comparison result meets the playing conditions; receiving the insertion instruction, generating a blank position below a corresponding line meeting the playing condition, acquiring advertisement data corresponding to the playing condition, and inserting the acquired advertisement data into the blank position; and transmitting the electronic book inserted with the advertisement data. As will be described in more detail below.
In step 601, the playing conditions corresponding to a plurality of advertisement data are stored. The playing conditions include the inserted e-book page number or number, position, and size of the advertisement data, etc., as described above. The size of the advertisement data refers to how large the width and height of the advertisement data account for the number of single line words and the number of lines of the reading page, respectively. The method 600 may select the position where the advertisement data is inserted according to the playing condition.
In step 602, the electronic book is read and compared with the playing condition line by line, and when the comparison result meets the playing condition, an insertion instruction is issued. Specifically, the playing conditions include page numbers or page numbers, positions, etc. of inserted electronic books, optionally, the playing conditions further include types of keywords or electronic books, a plurality of corresponding advertisement data may be preset for the types of the electronic books, the number of pages for delivering the advertisement data is set in the playing conditions, and the page numbers and positions for inserting the plurality of advertisement data are specified. The method 600 reads the e-book according to the playing condition, and sends out an instruction for inserting advertisement data when the e-book is compared line by line to the page number and paragraph or line number that are met.
In step 603, an insertion instruction is received, a blank position is generated below the corresponding line meeting the playing condition, advertisement data corresponding to the playing condition is obtained, and the obtained advertisement data is inserted into the blank position. For example, when the playing condition is the size of the advertisement data, the method 600 generates a blank position according to the size of the advertisement data, where the blank position may be right below the corresponding line, or after the paragraph or the keyword where the corresponding line is located, or after the chapter.
In one implementation scenario, when the playback condition does not explicitly specify an insertion location, the first paragraph is implied as the insertion location. The paragraph is determined by determining whether a reading page is blank after a period in the reading page by the method 600. In other words, if there is no character at all after the period, it is shown that the period has represented the end of the paragraph, and therefore the advertisement data can be inserted under the blank. Next, under the end of the paragraph on the reading page, the method 600 converts the size of the advertisement data into a number of lines to reserve a blank space according to the size of the advertisement data preset in the playing condition. It will be appreciated by persons skilled in the art that the manner of the decision paragraphs described above are exemplary and not limiting, and that those skilled in the art may make modifications as required.
In another implementation scenario, when the width of the screen into which the advertisement data is inserted is smaller than the number of characters in a single line of the reading page, characters may be arranged on the other side of the advertisement data.
In step 604, the e-book inserted into the advertisement data is transmitted. The method 600 reserves a space corresponding to the number of lines for inserting advertisement data as previously described. Where the advertisement data type may be set to two types: the electronic book advertisement system comprises first-type advertisement data and second-type advertisement data, wherein the first-type advertisement data correspond to the type or content of the electronic book. Specifically, the advertisement content is set according to the type of the e-book, and the advertisement content is fixed and related to the e-book without being different from person to person. On the contrary, the second type of advertisement data corresponds to the personal information of the user, and the specific implementation has been described above, and is not described herein again.
In some possible embodiments, various aspects of the disclosure may also be implemented in the form of a program product comprising program code for causing a processor to perform the above described method when the program code is executed by the processor.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
As shown in fig. 7, a program product 3 according to an embodiment of the present disclosure is shown, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present disclosure is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
Furthermore, program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device over any kind of network, including a local area network or a wide area network, or may be connected to an external computing device (e.g., over the internet using an internet service provider).
Further, while the operations of the disclosed methods are depicted in the drawings in a particular order, this does not require or imply that these operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
It should be noted that the above-mentioned embodiments illustrate rather than limit the disclosure, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim.
Based on the foregoing embodiment, the technical problem that advertisement delivery is often ignored or affects reading of a user in the prior art can be solved, and a technical means for inserting advertisements in an electronic book is provided. Furthermore, the advertisement content can be adjusted according to the personal information of different users, so that the technical effect of a more accurate advertisement putting mode is provided, and the advertisement putting method is beneficial to increasing the benefit of advertisement putting.
Claims (10)
1. A system for inserting advertisements within electronic books, comprising:
a system database for storing the electronic book;
an advertisement database for storing a plurality of advertisement data;
an operation database for storing playing conditions corresponding to the plurality of advertisement data;
the processing module is used for reading the electronic book, comparing the electronic book with the playing conditions line by line, and sending an insertion instruction when a comparison result meets the playing conditions;
the typesetting module is used for receiving the inserting instruction, generating a blank position below a corresponding row meeting the playing condition, acquiring the advertisement data corresponding to the playing condition from the advertisement database, and inserting the acquired advertisement data into the blank position; and
and the sending module is used for transmitting the electronic book inserted with the advertisement data to an electronic book reader.
2. The system of claim 1, wherein the playing conditions include inserted e-book page number or number, location, and the like.
3. The system of claim 1, wherein the playing conditions include a size of the advertisement data, the layout module generating the blank locations according to the size of the advertisement data.
4. The system of claim 1, wherein the advertising data is placed after a chapter, paragraph, or keyword.
5. The system of claim 1, wherein the system includes a user database for storing personal information such as gender, age, preferences, etc. of the user.
6. The system of claim 5, wherein the advertisement data includes a first type of advertisement data corresponding to a type or content of the electronic book and a second type of advertisement data corresponding to user personal information, wherein the insertion of the first type of advertisement data or the second type of advertisement data is selected according to the playing condition.
7. A method of inserting advertisements within an electronic book, comprising:
storing playing conditions corresponding to a plurality of advertisement data;
reading the electronic book, comparing the electronic book with the playing conditions line by line, and sending an insertion instruction when a comparison result meets the playing conditions;
receiving the insertion instruction, generating a blank position below a corresponding line meeting the playing condition, acquiring advertisement data corresponding to the playing condition, and inserting the acquired advertisement data into the blank position; and
and transmitting the electronic book inserted with the advertisement data.
8. The method of claim 7, wherein the step of generating a blank location further comprises:
searching a period number closest to the keyword in the reading page;
confirming whether the period is blank or not; and
if so, the advertisement data is inserted below the blank.
9. The method of claim 7, wherein the advertisement data includes a first type of advertisement data and a second type of advertisement data, the first type of advertisement data corresponds to a type or content of the electronic book, the second type of advertisement data corresponds to user personal information, wherein the first type of advertisement data or the second type of advertisement data is selected to be inserted according to the playing condition.
10. A computer-readable storage medium having stored thereon computer program instructions to be executed by one or more processors to perform operations to implement the method of any of claims 7 to 9.
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