CN111901624A - Live broadcast display method and device, electronic equipment and storage medium - Google Patents

Live broadcast display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111901624A
CN111901624A CN202010785014.4A CN202010785014A CN111901624A CN 111901624 A CN111901624 A CN 111901624A CN 202010785014 A CN202010785014 A CN 202010785014A CN 111901624 A CN111901624 A CN 111901624A
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China
Prior art keywords
target
user
area
live broadcast
special effect
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CN202010785014.4A
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Chinese (zh)
Inventor
陈耀景
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Guangzhou Huya Technology Co Ltd
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Guangzhou Huya Technology Co Ltd
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Priority to CN202010785014.4A priority Critical patent/CN111901624A/en
Publication of CN111901624A publication Critical patent/CN111901624A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44Browsing; Visualisation therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04812Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04845Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range for image manipulation, e.g. dragging, rotation, expansion or change of colour
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting

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  • Engineering & Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The application provides a live broadcast display method and device, electronic equipment and a storage medium, and relates to the technical field of live broadcast. In the method, firstly, live content of a target live broadcast room is displayed on a live broadcast interface, the live broadcast interface comprises a first area and a second area, the first area is used for displaying identification information of a first user who connects with a microphone in the target live broadcast room, and the second area is used for displaying interaction information of a second user who watches the target live broadcast room. Secondly, the target first user is determined based on gift display instructions generated based on gift giving operations of the first user or the second user to the target first user. And then, displaying a preset gift special effect in a second area, and carrying out associated display processing on the identification information of the target first user and the gift special effect. By the method, the problem that the viscosity of the user to live broadcasting is low in the prior live broadcasting technology can be solved.

Description

Live broadcast display method and device, electronic equipment and storage medium
Technical Field
The application relates to the technical field of live broadcast, in particular to a live broadcast display method and device, electronic equipment and a storage medium.
Background
In live technology, viewers may give gifts to a main broadcast in order to indicate their liking or thank you for the main broadcast. However, the inventor researches and finds that in the existing live broadcast technology, after the audience gives the gifts to the anchor broadcast or between different anchor broadcasts in the live broadcast room of the live broadcast, the problem that the giving of the anchor broadcast is unclear can easily occur in the live broadcast interface, so that the stickiness of the user to the live broadcast is low.
Disclosure of Invention
In view of this, an object of the present application is to provide a live broadcast display method and apparatus, an electronic device, and a storage medium, so as to solve the problem that the user has low stickiness to live broadcast in the existing live broadcast technology.
In order to achieve the above purpose, the embodiment of the present application adopts the following technical solutions:
a live display method includes:
displaying live broadcast content of a target live broadcast room on a live broadcast interface, wherein the live broadcast interface comprises a first area and a second area, the first area is used for displaying identification information of a first user who connects to the microphone in the target live broadcast room, and the second area is used for displaying interaction information of a second user who watches the target live broadcast room;
determining a target first user based on the obtained gift display instruction, wherein the gift display instruction is generated based on gift giving operation of the first user or a second user to the target first user;
and displaying a preset gift special effect in the second area, and performing associated display processing on the identification information of the target first user and the gift special effect.
In a preferred option of the embodiment of the present application, in the live broadcast display method, the step of performing associated display processing on the identification information of the target first user and the gift special effect includes:
and displaying the identification information of the target first user in the second area.
In a preferred option of an embodiment of the present application, in the live broadcast display method, the step of displaying the identification information of the target first user in the second area includes:
determining a first target position associated with the display position in the second area based on the display position of the gift special effect in the second area;
and displaying the identification information of the target first user at the first target position.
In a preferred selection of the embodiment of the present application, in the live broadcast display method, the step of determining, in the second area, a first target position associated with a display position of the gift special effect based on the display position in the second area includes:
obtaining a special effect type of the gift special effect;
and determining a first target position associated with the display position in the second area based on the special effect type and the display position of the gift special effect in the second area.
In a preferred selection of the embodiment of the present application, in the live broadcast display method, the step of determining, in the second area, a first target position associated with a display position of the gift special effect based on the display position of the gift special effect in the second area includes:
determining a target first user from a plurality of target first users;
determining a plurality of first target positions associated with the display position in the second area based on the display position of the gift special effect in the second area;
the number of the first target positions is the same as that of the target first users, the first target positions comprise first target sub-positions and at least one second target sub-position, the area of each first target sub-position is larger than that of each second target sub-position, the first target sub-positions are used for displaying the determined one target first user, and the second target sub-positions are used for displaying target first users except the determined one target first user.
In a preferred option of the embodiment of the present application, in the live broadcast display method, the step of performing associated display processing on the identification information of the target first user and the gift special effect includes:
and performing identification processing on the identification information of the target first user displayed in the first area.
In a preferred option of the embodiment of the present application, in the live broadcast display method, the step of performing identification processing on the identification information of the target first user displayed in the first area includes:
determining a second target position associated with the display position in the first area based on the display position of the identification information of the target first user in the first area;
displaying the gift special effect at the second target position.
In a preferred option of the embodiment of the present application, in the live broadcast display method, the step of displaying a preset gift special effect in the second area includes:
determining a special effect display position based on the interaction display position of the interaction information displayed in the second region, wherein the special effect display position is a partial region with the smallest overlapping area with the interaction display position in the second region;
and displaying a preset gift special effect at the special effect display position.
In a preferred option of the embodiment of the present application, in the live broadcast display method, the target live broadcast room is a video live broadcast room with live broadcast, the live broadcast interface further includes a third area, and the step of displaying live broadcast content of the target live broadcast room on the live broadcast interface includes:
and displaying the obtained live video stream in the third area.
The embodiment of the present application further provides a live broadcast display device, including:
the live broadcast content display module is used for displaying live broadcast content of a target live broadcast room on a live broadcast interface, wherein the live broadcast interface comprises a first area and a second area, the first area is used for displaying identification information of a first user who connects to the microphone in the target live broadcast room, and the second area is used for displaying interaction information of a second user watching the target live broadcast room;
the target user determination module is used for determining a target first user based on the obtained gift display instruction, wherein the gift display instruction is generated based on gift giving operation of the first user or a second user to the target first user;
and the gift special effect display module is used for displaying a preset gift special effect in the second area and carrying out associated display processing on the identification information of the target first user and the gift special effect.
On the basis, an embodiment of the present application further provides an electronic device, including:
a memory for storing a computer program;
and the processor is connected with the memory and is used for executing the computer program stored in the memory so as to realize the live broadcast display method.
On the basis of the foregoing, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed, the live broadcast display method is implemented.
According to the live broadcast display method and device, the electronic equipment and the storage medium, the preset gift special effect is displayed in the second area used for displaying the interaction information of the second user watching the target live broadcast room, and the identification information of the target first user and the gift special effect are subjected to associated display processing. Therefore, the first user and the second user can obtain the incidence relation between the target first user and the gift special effect, namely, the presenting object of the gift special effect is definitely known, so that the gift sending interaction effect of the second user and the gift receiving interaction effect of the first user are improved, the live broadcast stickiness of the first user and the second user is enhanced, the problem that the live broadcast stickiness of the users is low in the existing live broadcast technology is solved, and the practical value is high.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
Fig. 1 is a block diagram of an electronic device according to an embodiment of the present disclosure.
Fig. 2 is a schematic flow chart of a live broadcast display method provided in an embodiment of the present application.
Fig. 3 is an effect diagram of a live interface including a first area and a second area according to an embodiment of the present application.
Fig. 4 is an effect diagram of a live interface including a first area, a second area, and a third area according to an embodiment of the present application.
Fig. 5 is a flowchart illustrating sub-steps included in step S130 in fig. 2.
Fig. 6 is a flowchart illustrating other sub-steps included in step S130 in fig. 2.
Fig. 7 is a flowchart illustrating the sub-steps included in step S133 in fig. 6.
Fig. 8 is a schematic diagram illustrating an effect of performing associated display processing on identification information in a second area according to an embodiment of the present application.
Fig. 9 is a schematic diagram illustrating another effect of performing associated display processing on identification information in a second area according to an embodiment of the present application.
Fig. 10 is a schematic diagram illustrating an effect of performing associated display processing on identification information in a second area in a wholewheat present scene according to an embodiment of the present application.
Fig. 11 is a schematic diagram illustrating an effect of performing associated display processing on identification information in a first area according to an embodiment of the present application.
Fig. 12 is another flowchart illustrating other sub-steps included in step S130 in fig. 2.
Fig. 13 is a schematic diagram illustrating another effect of performing associated display processing on identification information in a first area according to an embodiment of the present application.
Fig. 14 is a block diagram illustrating functional modules of a live display device according to an embodiment of the present disclosure.
Icon: 10-an electronic device; 12-a memory; 14-a processor; 100-a live display device; 110-live content display module; 120-target user determination module; 130-gift special effect display module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
As shown in fig. 1, an embodiment of the present application provides an electronic device 10. The electronic device 10 may include, among other things, a memory 12, a processor 14, and a live display 100.
In detail, the memory 12 and the processor 14 are electrically connected directly or indirectly to enable data transmission or interaction. For example, they may be electrically connected to each other via one or more communication buses or signal lines. The memory 12 may store at least one software functional module, which may be in the form of software or firmware (firmware), such as the live display device 100. The processor 14 may be configured to execute an executable computer program stored in the memory 12, such as the live display apparatus 100, so as to implement a live display method provided in an embodiment (described later) of the present application, so as to display a gift special effect and perform associated display on the gift special effect and the identification information.
Alternatively, the Memory 12 may be, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), an Erasable Read-Only Memory (EPROM), an electrically Erasable Read-Only Memory (EEPROM), and the like.
Also, the Processor 14 may be a general-purpose Processor including a Central Processing Unit (CPU), a Network Processor (NP), a System on chip (SoC), and the like; but may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware components.
It is understood that the electronic device 10 may be a terminal device with data processing capability, such as a mobile phone, a computer, a tablet computer, etc.
Moreover, the structure shown in fig. 1 is only an illustration, and the electronic device 10 may further include more or fewer components than those shown in fig. 1, or have a different configuration from that shown in fig. 1, for example, a communication unit for performing information interaction with other devices may also be included, for example, the electronic device 10 may perform information interaction with a live server to obtain live content, and the like.
With reference to fig. 2, an embodiment of the present application further provides a live broadcast display method, which is applicable to the electronic device 10. The method steps defined by the flow related to the live display method may be implemented by the electronic device 10. The specific process shown in FIG. 2 will be described in detail below.
And step S110, displaying the live broadcast content of the target live broadcast room on a live broadcast interface.
In this embodiment, the electronic device 10 may display live content in a target live broadcast room on a live broadcast interface, so that a user of the electronic device 10 may obtain the live content.
Wherein the live interface may include a first area and a second area. The first area may be used to display identification information of a first user who connects to the microphone in the target live broadcast room, and the second area may be used to display interaction information of a second user who watches the target live broadcast room.
In step S120, the target first user is determined based on the obtained gift display instruction.
In this embodiment, after obtaining the gift display instruction, the electronic device 10 may determine at least one first user among the first users connected to the target live broadcast room based on the gift display instruction, and determine the target first user.
Wherein the gift display instruction may be generated based on a gift giving operation of the first user or the second user to the target first user.
Step S130, displaying a preset gift special effect in the second area, and performing a related display process on the identification information of the target first user and the gift special effect.
In this embodiment, after determining the target first user based on step S120, a preset gift special effect may be displayed in the first area, and the associated display processing may be performed on the gift characteristic and the identification information of the target first user. In this way, the first user and the second user in the target live broadcast room can obtain the association relationship between the gift special effect and the target first user, that is, the pointing (presentation) object of the gift special effect is determined as the target first user.
Based on the method, the first user and the second user in the target live broadcast room can obtain the association relation between the target first user and the gift special effect, namely, the gifting object of the gift special effect is definitely known, so that the gift sending interaction effect of the second user is improved, meanwhile, the gift receiving interaction effect of the first user can be improved, the live broadcast stickiness of the first user and the second user is enhanced, and the problem that the live broadcast stickiness of the users is low in the existing live broadcast technology is solved.
In the first aspect, it should be noted that, in step S110, a specific manner of displaying the live content in the live interface is not limited, and may be selected according to actual application requirements.
For example, in an alternative example, in conjunction with fig. 3, the target live broadcast room may be a voice live broadcast room, that is, a first user who is connected to the live broadcast room may perform a voice live broadcast. Based on this, the live content may include identification information of the first user and interaction information of the second user, that is, the identification information is displayed in the first area, and the interaction information is displayed in the second area.
That is, the users (which may include the first user and the second user) in the target live broadcast room may accurately determine the first user who has performed the microphone connection in the target live broadcast room based on the at least one identification information displayed in the first area; and, based on the interactive information displayed in the second area, interactive information (that is, chat information) formed by information interaction between users (which may include the first user and the second user) in the target live broadcast room may be obtained.
For another example, in another alternative example, the target live broadcast room may also be a video live broadcast room with live broadcast, that is, the first user with live broadcast may perform video live broadcast. Based on this, the live content may include identification information of the first user, live information of the first user (e.g., a live video frame formed by shooting a live video frame formed by the first user or performing screen recording on a terminal device of the first user), and interaction information of the second user.
Optionally, a specific display mode of the live broadcast information in the live broadcast interface is not limited, and the live broadcast information can be selected according to actual application requirements.
For example, in an alternative example, the live information may be displayed in the first area and/or the second area (for example, in the first area and/or the second area, the area division is performed to form at least one sub-area, and thus, the live information of the first user may be displayed in each sub-area respectively).
In detail, in a specific application example, the live broadcast information and the identification information and/or the interaction information may be displayed based on different layers. In addition, in order to facilitate viewing of the live broadcast information, the layer where the live broadcast information is located may be configured on the layer where the identification information and/or the interaction information is located, or in order to avoid a large influence on viewing of the identification information and/or the interaction information, on the basis of the foregoing example, the layer where the live broadcast information is located may be subjected to a semi-transparent process.
For another example, in another alternative example, in combination with fig. 4, the live interface may further include a third area, and the third area is not overlapped with the first area and the second area. Based on this, after the live information is acquired, the acquired live information (i.e., the live video stream belonging to the target live room) may be displayed in the third area.
In detail, in a specific application example, the live interface may sequentially include, along a first direction (for example, a direction from top to bottom of the live interface when the electronic device 10 is in normal use), the third area, the first area, and the second area, that is, along the first direction in the live interface, the live information (live video frame), the identification information, and the interaction information may be sequentially displayed.
It is to be understood that, in the above examples, the specific content of the identification information is not limited. For example, in one alternative example, the identification information may be avatar information of the first user. For another example, in another alternative example, the identification information may also be identity information (such as a nickname or an account number) of the first user. For another example, in another alternative example, the identification information may also include avatar information and identity information.
And when the live broadcast information is displayed in the third area, if necessary, at least one sub-area is formed in the third area to display the live broadcast information of different first users respectively. In this way, the size of each sub-region may be determined based on the current number of first users, that is, the larger the number of first users is, the smaller the area of each sub-region may be; conversely, the smaller the number of first users, the larger the area of each sub-region may be.
Similarly, the size of the first region and the second region may be adjusted according to the actual application. For example, if the number of the current first users is larger, the area of the first region may be increased, and the area of the second region may be correspondingly decreased (e.g., the increased area of the first region is equal to the decreased area of the second region). For another example, if the amount of the current interactive information is larger, the area of the second region may be increased, and the area of the first region may be correspondingly decreased (e.g., the increased area of the second region is equal to the decreased area of the first region).
In the second aspect, it should be noted that, in step S120, the specific source of the obtained gift display instruction is not limited, and may be selected according to the actual application requirement.
For example, in an alternative example, if the electronic device 10 is not a terminal device that generates a gift display instruction in response to a gift presentation operation, the electronic device 10 may obtain the gift display instruction generated and transmitted by the terminal device from a connected live broadcast server.
In detail, in a specific application example, the second user a may perform a gift giving operation on the terminal device a, the terminal device a may generate a gift display instruction in response to the gift giving operation, and send the gift display instruction to the live broadcast server, and the live broadcast server sends the gift display instruction to the terminal device of each user (which may include the first user and the second user, and based on different requirements, may be sent to the second user a, or may not be sent to the second user a) in the target live broadcast room.
For another example, in another alternative example, if the electronic device is a terminal device that generates a gift display instruction in response to a gift giving operation, the electronic device 10 may obtain the gift display instruction directly based on the generation of the gift display instruction, or may obtain the gift display instruction generated and sent by the electronic device 10 from a connected live broadcast server.
In detail, in a specific application example, the second user a may perform a gift presenting operation on the terminal device a, the terminal device a may generate a gift display instruction in response to the gift presenting operation, and while obtaining the gift display instruction, may send the gift display instruction to the live broadcast server, and the live broadcast server sends the gift display instruction to the terminal device of each user in the target live broadcast room (may not include the terminal device a).
It should be further explained for step S120 that the specific manner for determining the target first user is also not limited, and may be selected according to the actual application requirement.
For example, in an alternative example, the gift display instruction may carry identification information of the target first user, and thus, the target first user may be determined based on the identification information.
For another example, in another alternative example, the gift display instruction may carry a special effect type of a corresponding gift special effect, and correspondence between different types and different first users may be established in advance. As such, the target first user may be determined based on the special effect type.
In detail, in a specific application example, if the special effect type is a value level, a target first user corresponding to a gift special effect with a highest value level may be a first user of a number 1 wheat space, and a target first user corresponding to a gift special effect with a lowest value level may be a first user of a last number wheat space.
In the third aspect, it should be noted that, in step S130, a specific manner of displaying the gift effect in the second area is also not limited, and may also be selected according to actual application requirements.
For example, in an alternative example, a position may be randomly selected in the second display area, and then the gift special effect may be displayed at the position.
For another example, in another alternative example, a sub-area may be determined in the second display area in advance, and then the gift special effect may be displayed in the sub-area.
For another example, in another alternative example, in order to avoid excessive mutual interference between the display of the gift special effect and the display of the interaction information, in conjunction with fig. 5, step S130 may include step S131 and step S132, which are described in detail below.
Step S131, determining a special effect display position based on the interactive display position of the interactive information displayed in the second area.
In this embodiment, when the gift special effect needs to be displayed, the display position of the interaction information in the second area may be obtained first, that is, the interaction display position is obtained. Then, a special effect display position can be determined based on the interactive display position in the second area.
The special effect display position may be a partial region of the second region having a smallest overlapping area with the interactive display position.
In step S132, a preset gift special effect is displayed at the special effect display position.
In the present embodiment, after the special effect display position is determined based on step S131, the gift special effect may be displayed at the special effect display position.
Optionally, the specific manner of determining the special effect display position based on step S131 is not limited, and may be selected according to the actual application requirement.
For example, in an alternative example, the special effect display position may be determined based only on the interactive display position at the previous time when the gift special effect was displayed. That is, the display position may be kept unchanged while the gift effect is displayed once.
For another example, in another alternative example, a current interactive display position may be obtained in real-time, and the special effect display position may be determined in real-time based on the interactive display position. That is, the display position may be changed when the gift special effect is displayed once.
It should be further noted that, in step S130, a specific manner of performing the associated display processing on the identification information and the gift special effect is not limited, and may also be selected according to actual application requirements.
For example, in an alternative example (i.e., the first example described later), the associated display of the identification information and the gift special effect may be implemented in the second area.
In detail, in a specific application example, the identification information of the target first user may be displayed in the second area. That is to say, the identification information of the target first user may be further displayed on the basis that the gift special effect is displayed in the second area, so that the associated display of the gift special effect and the identification information is formed, and the convenience is brought to the first user to which the gift special effect is directed.
For another example, in another alternative example (i.e., a second example described later), the associated display of the identification information and the gift special effect may be implemented in the first area.
In detail, in a specific application example, the identification information of the target first user displayed in the first area may be subjected to identification processing. That is to say, the identification information of the target first user may be further identified and displayed on the basis that the identification information is displayed in the first area, so that the associated display of the gift special effect and the identification information is formed, and the user can accurately point to the first user to which the gift special effect points.
For the first example, a specific manner of displaying the identification information in the second area is not limited, and may be selected according to actual application requirements.
For example, in an alternative example, a location may be randomly determined in the second area, and then the identification information of the target first user may be displayed at the location.
For another example, in another alternative example, in order to improve the effect of associating the identification information with the gift special effect, in conjunction with fig. 6, step S130 may further include step S133 and step S134, which are described in detail below.
Step S133, determining a first target position associated with the display position in the second area based on the display position of the gift special effect in the second area.
In this embodiment, a display position of the gift special effect in the second area (which may be a position to be displayed when the gift special effect is not displayed, or a position actually displayed after the gift special effect has been displayed) may be obtained first, and then, based on the display position, a position associated with the display position is determined in the second area, that is, the first target position is determined.
Step S134, displaying the identification information of the target first user at the first target position.
In this embodiment, after determining the first target location based on step S133, the identification information of the target first user may be displayed at the first target location. In this way, since the first target position is associated with the display position of the gift special effect, the display of the identification information and the display of the gift special effect also have an association relationship.
Optionally, the specific manner of determining the first target position based on step S133 is also not limited, and may be selected according to the actual application requirement.
For example, in an alternative example, a position may be arbitrarily determined as the first target position associated with the display position in the surrounding area of the display position after the display position of the gift effect is obtained.
For another example, in another alternative example, in order to further improve the degree of association displayed between the identification information and the gift special effect, in conjunction with fig. 7, step S133 may include step S133a and step S133b, which are described in detail below.
In step S133a, an effect type of the gift effect is obtained.
In this embodiment, when a first target position for displaying the identification information of the target first user needs to be determined, a special effect type of the gift special effect may be obtained first. The special effect type may include, among other things, the shape and size of the gift special effect.
Step S133b, determining a first target position associated with the display position in the second area based on the special effect type and the display position of the gift special effect in the second area.
In the present embodiment, after obtaining the special effect type based on step S133a, the first target position associated with the display position may be determined in the second area in combination with the special effect type on the basis of the display position of the gift special effect in the second area.
In detail, in a specific application example, referring to fig. 8, if the special effect type is a ring shape, that is, the gift special effect is a ring-shaped special effect, then the position enclosed by the ring shape may be determined as the first target position, so that the effect that the gift special effect encloses the identification information is presented when displaying, and the displayed association effect is better.
In another specific application example, referring to fig. 9, if the type of the special effect is arrow-shaped, that is, the gift special effect is a special effect with a certain direction, such as a rocket special effect, so that the position pointed by the direction may be determined as the first target position, for example, the identification information of the target first user is displayed at the top position of the rocket special effect.
It is understood that, in some cases, the target first user may be multiple (i.e., two or more), such as a wholewheat gifting scenario (i.e., the gift-giving operation is targeted to all of the first users), and thus, multiple pieces of identification information may need to be displayed in the second area when performing step S134. Based on this, in order to realize the display of the plurality of identification information in the second area, step S133 may further include the steps of:
a plurality of first target positions associated with the display position in the second area may be determined based on the display position of the gift special effect in the second area.
The number of the first target positions is the same as that of the target first users, so that each first target position can respectively display identification information of one target first user. That is, there may be a one-to-one correspondence between the first target location and the identification information of the target first user.
In addition, as an alternative example, based on a certain application requirement, the association effect enhancement processing may be performed on the identification information of one target user among the plurality of target first users. For example, in a wholewheat presentation scenario, the enhancement processing of the correlation effect may be performed on the identification information of the first user of the location 1 (based on different requirements, the identification information of the first users of other locations may also be performed) (as shown in fig. 10).
In detail, in a specific application example, a target first user may be determined among the plurality of target first users, and the plurality of first target locations determined based on the foregoing steps may include a first target sub-location and a plurality of at least one second target sub-location, and an area of the first target sub-location may be larger than an area of the second target sub-location.
The first target sub-position may be configured to display the determined one target first user, and the second target sub-position may be configured to display target first users other than the determined one target first user. In this way, the highlighting processing of the determined identification information of the target first user can be realized, so that the association degree between the identification information of the target first user and the gift special effect is higher.
For the second example, the specific manner of performing the identification processing on the identification information of the target first user in the first area is not limited, and may be selected according to the actual application requirement.
For example, in an alternative example, the identification information may be subjected to a color or area transform process in the first region so that the identification information of the target first user may be highlighted.
In detail, in a specific application example, when the gift special effect is displayed in the second area, the color of the identification information of the first users other than the target first user may be changed to gray in the first area (for example, the avatar is changed to gray).
In another specific application example, with reference to fig. 11, when the gift special effect is displayed in the second region, the areas of the identification information of the first users other than the target first user may be all reduced (e.g., the avatar becomes smaller) in the first region.
For another example, in another alternative example, in order to improve the effect of associating the gift special effect with the identification information, in conjunction with fig. 12, step S130 may further include step S135 and step S136, which are described in detail below.
Step S135, based on the display position of the identification information of the target first user in the first area, determining a second target position associated with the display position in the first area.
In this embodiment, when the identification information of the target first user displayed in the first area needs to be identified, a display position of the identification information of the target first user in the first area may be obtained first, and then a position associated with the display position, that is, a second target position, may be determined in the first area based on the display position.
And S136, displaying the gift special effect at the second target position.
In the present embodiment, after the second target position is determined based on step S135, the gift special effect may be displayed at the second target position.
Optionally, the specific manner of determining the second target position based on step S135 is also not limited, and may be selected according to the actual application requirements.
For example, in an alternative example, the display position of the identification information of the target first user in the first area may be directly used as the second target position.
Therefore, when the gift special effect is displayed at the second target position, the gift special effect can not only shield the identification information of the target first user, but also display the gift special effect through a semitransparent layer positioned on the identification information so as to avoid the identification information being shielded.
For another example, in another alternative example, a position with an area smaller than the display position may be determined as the second target position within the display position of the identification information of the target first user in the first area.
For another example, in another alternative example, in combination with fig. 13, an adjacent position may be further determined as the second target position at a display position of the identification information of the target first user in the first area.
With reference to fig. 14, an embodiment of the present application further provides a live display apparatus 100, which is applicable to the electronic device 10. The live display apparatus 100 may include a live content display module 110, a target user determination module 120, and a gift special effect display module 130.
The live content display module 110 may be configured to display live content of a target live broadcast room on a live broadcast interface, where the live broadcast interface includes a first area and a second area, the first area is used to display identification information of a first user who connects to the microphone in the target live broadcast room, and the second area is used to display interaction information of a second user who watches the target live broadcast room. In this embodiment, the live content display module 110 may be configured to execute step S110 shown in fig. 2, and reference may be made to the foregoing description of step S110 for the related content of the live content display module 110.
The target user determination module 120 may be configured to determine a target first user based on the obtained gift display instruction, where the gift display instruction is generated based on a gift giving operation of the target first user by the first user or the second user. In this embodiment, the target user determination module 120 may be configured to perform step S120 shown in fig. 2, and reference may be made to the foregoing description of step S120 for relevant contents of the target user determination module 120.
The gift special effect display module 130 may be configured to display a preset gift special effect in the second area, and perform associated display processing on the identification information of the target first user and the gift special effect. In this embodiment, the gift special effect display module 130 may be configured to perform step S130 shown in fig. 2, and reference may be made to the description of step S130 regarding the relevant contents of the gift special effect display module 130.
In an embodiment of the present application, a computer-readable storage medium is provided, where a computer program is stored in the computer-readable storage medium, and the computer program executes the steps of the live broadcast display method when running.
The steps executed when the computer program runs are not described in detail herein, and reference may be made to the explanation of the live broadcast display method above.
In summary, the live broadcast display method and apparatus, the electronic device, and the storage medium provided by the present application display the preset gift special effect in the second area for displaying the interaction information of the second user watching the target live broadcast room, and perform the associated display processing on the identification information of the target first user and the gift special effect. Therefore, the first user and the second user can obtain the incidence relation between the target first user and the gift special effect, namely, the presenting object of the gift special effect is definitely known, so that the gift sending interaction effect of the second user and the gift receiving interaction effect of the first user are improved, the live broadcast stickiness of the first user and the second user is enhanced, the problem that the live broadcast stickiness of the users is low in the existing live broadcast technology is solved, and the practical value is high.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method can be implemented in other ways. The apparatus and method embodiments described above are illustrative only, as the flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
In addition, functional modules in the embodiments of the present application may be integrated together to form an independent part, or each module may exist separately, or two or more modules may be integrated to form an independent part.
The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, an electronic device, or a network device) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes. It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (12)

1. A live display method, comprising:
displaying live broadcast content of a target live broadcast room on a live broadcast interface, wherein the live broadcast interface comprises a first area and a second area, the first area is used for displaying identification information of a first user who connects to the microphone in the target live broadcast room, and the second area is used for displaying interaction information of a second user who watches the target live broadcast room;
determining a target first user based on the obtained gift display instruction, wherein the gift display instruction is generated based on gift giving operation of the first user or a second user to the target first user;
and displaying a preset gift special effect in the second area, and performing associated display processing on the identification information of the target first user and the gift special effect.
2. The live broadcast display method according to claim 1, wherein the step of performing associated display processing on the identification information of the target first user and the gift special effect includes:
and displaying the identification information of the target first user in the second area.
3. The live display method according to claim 2, wherein the step of displaying the identification information of the target first user in the second area includes:
determining a first target position associated with the display position in the second area based on the display position of the gift special effect in the second area;
and displaying the identification information of the target first user at the first target position.
4. The live display method according to claim 3, wherein the step of determining a first target position associated with the display position in the second area based on the display position of the gift special effect in the second area comprises:
obtaining a special effect type of the gift special effect;
and determining a first target position associated with the display position in the second area based on the special effect type and the display position of the gift special effect in the second area.
5. The live display method according to claim 3, wherein the plurality of target first users are provided, and the step of determining a first target position associated with a display position in the second area based on the display position of the gift special effect in the second area comprises:
determining a target first user from a plurality of target first users;
determining a plurality of first target positions associated with the display position in the second area based on the display position of the gift special effect in the second area;
the number of the first target positions is the same as that of the target first users, the first target positions comprise first target sub-positions and at least one second target sub-position, the area of each first target sub-position is larger than that of each second target sub-position, the first target sub-positions are used for displaying the determined one target first user, and the second target sub-positions are used for displaying target first users except the determined one target first user.
6. The live broadcast display method according to claim 1, wherein the step of performing associated display processing on the identification information of the target first user and the gift special effect includes:
and performing identification processing on the identification information of the target first user displayed in the first area.
7. The live broadcast display method according to claim 6, wherein the step of performing identification processing on the identification information of the target first user displayed in the first area includes:
determining a second target position associated with the display position in the first area based on the display position of the identification information of the target first user in the first area;
displaying the gift special effect at the second target position.
8. The live display method according to any one of claims 1 to 7, wherein the step of displaying a preset gift special effect in the second area comprises:
determining a special effect display position based on the interaction display position of the interaction information displayed in the second region, wherein the special effect display position is a partial region with the smallest overlapping area with the interaction display position in the second region;
and displaying a preset gift special effect at the special effect display position.
9. The live broadcast display method according to any one of claims 1-7, wherein the target live broadcast room is a video live broadcast room, the live broadcast interface further includes a third area, and the step of displaying the live broadcast content of the target live broadcast room on the live broadcast interface includes:
and displaying the obtained live video stream in the third area.
10. A live display apparatus, comprising:
the live broadcast content display module is used for displaying live broadcast content of a target live broadcast room on a live broadcast interface, wherein the live broadcast interface comprises a first area and a second area, the first area is used for displaying identification information of a first user who connects to the microphone in the target live broadcast room, and the second area is used for displaying interaction information of a second user watching the target live broadcast room;
the target user determination module is used for determining a target first user based on the obtained gift display instruction, wherein the gift display instruction is generated based on gift giving operation of the first user or a second user to the target first user;
and the gift special effect display module is used for displaying a preset gift special effect in the second area and carrying out associated display processing on the identification information of the target first user and the gift special effect.
11. An electronic device, comprising:
a memory for storing a computer program;
a processor coupled to the memory for executing a computer program stored by the memory to implement the live display method of any of claims 1-9.
12. A computer-readable storage medium having a computer program stored thereon, wherein the computer program, when executed, implements the live display method of any of claims 1-9.
CN202010785014.4A 2020-08-06 2020-08-06 Live broadcast display method and device, electronic equipment and storage medium Pending CN111901624A (en)

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