CN111898016A

CN111898016A - Guide interaction method, resource database establishing method and device

Info

Publication number: CN111898016A
Application number: CN202010760925.1A
Authority: CN
Inventors: 张苗
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2020-07-31
Filing date: 2020-07-31
Publication date: 2020-11-06
Anticipated expiration: 2040-07-31
Also published as: CN111898016B

Abstract

The application discloses a method for guiding interaction, a method for establishing a resource database, a query guiding device, electronic equipment and a storage medium, and relates to the technical field of internet and the technical field of picture identification. The method for guiding interaction comprises the following steps: determining a guide interaction resource according to the query information, wherein the guide interaction resource comprises a picture of a query object and a picture of a preset associated object, the picture of the query object is the picture of the query object corresponding to the query information, and the picture of the preset associated object is the picture of the preset object corresponding to the query object; and displaying a guide interactive interface corresponding to the query information, wherein the guide interactive interface comprises guide interactive resources. According to the technical scheme, the interestingness of the query process is improved, and the conversion rate from the query result page to the encyclopedia page can be improved.

Description

Guide interaction method, resource database establishing method and device

Technical Field

The present application relates to the field of internet technologies and image recognition technologies, and in particular, to a method for guiding interaction, a method for establishing a resource database, a query guidance apparatus, a device for establishing a resource database, an electronic device, and a storage medium.

Background

With the development of society, people desire more and more intense new knowledge, and the search technology is rapidly developed.

In the prior art, after a user adopts a search function on a computer or a mobile phone, a system returns a search result page containing encyclopedic data. However, the conversion rate from the search result page to the encyclopedia page is relatively low.

Disclosure of Invention

The application provides a method for guiding interaction, a method for establishing a resource database, a query guiding device, a device for establishing a resource database, an electronic device and a storage medium.

According to an aspect of the application, there is provided a method of guiding an interaction, the method comprising:

determining a guide interaction resource according to query information, wherein the guide interaction resource comprises a picture of a query object and a picture of a preset associated object, the query object is an object corresponding to the query information, and the preset associated object is a preset associated object corresponding to the query object;

and displaying a guide interactive interface corresponding to the query information, wherein the guide interactive interface comprises the guide interactive resource.

According to another aspect of the present application, there is provided a method for establishing a resource database, the method including:

acquiring a plurality of query objects, pictures of the query objects and pictures of a plurality of preset associated objects;

establishing a corresponding relation between each query object and the picture of each query object, and establishing a corresponding relation between each query object and the picture of each preset associated object so as to establish a resource database comprising a plurality of groups of guide interactive resources, wherein the guide interactive resources comprise the query objects, the pictures of the query objects corresponding to the query objects and the pictures of the preset associated objects;

wherein the guiding interaction resource is used for the guiding interaction method.

According to another aspect of the present application, there is provided a query guidance apparatus including:

the system comprises a determining module, a searching module and a processing module, wherein the determining module is used for determining guide interaction resources according to query information, the guide interaction resources comprise a picture of a query object and a picture of a preset associated object, the query object is an object corresponding to the query information, and the preset associated object is an associated object corresponding to the query object;

and the display module is used for displaying a guide interaction interface corresponding to the query information, and the guide interaction interface comprises the guide interaction resource.

According to another aspect of the present application. There is provided an apparatus for establishing a resource database, the apparatus including:

the acquisition module is used for acquiring a plurality of query objects, pictures of the query objects and pictures of a plurality of preset associated objects;

the establishing module is used for establishing a corresponding relation between each query object and the picture of each query object and between each query object and the picture of each preset associated object so as to establish a resource database comprising a plurality of groups of guide interactive resources, wherein the guide interactive resources comprise the query objects, the pictures of the query objects corresponding to the query objects and the pictures of the preset associated objects;

wherein the guidance interaction resource is for the query guidance apparatus described above.

According to another aspect of the present application, there is provided an electronic device including:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method described above.

According to another aspect of the present application, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method described above.

According to the technical scheme, the interaction with the user is enhanced, and the user embodiment is improved; the interestingness of the query process is improved, and the conversion rate from the query result page to the encyclopedia page is favorably improved.

It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.

Drawings

The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:

FIG. 1 is a schematic diagram of a search process of a search engine;

FIG. 2 is a flow diagram illustrating a method of guiding an interaction according to an embodiment of the present application;

FIG. 3 is a flow diagram that illustrates the determination of a guided interaction resource based on query information, according to an embodiment;

FIG. 4 is a schematic diagram illustrating a comparison of guided interaction interfaces in the absence and presence of guided interaction resources, in one embodiment;

FIG. 5 is a diagram illustrating a comparison of the guidance interactive interface in the absence and presence of a guidance interactive resource in another embodiment;

FIG. 6 is a diagram illustrating a comparison of the guidance interactive interface in the absence and presence of a guidance interactive resource in another embodiment;

FIG. 7 is a diagram illustrating a method for establishing a resource database according to an embodiment of the present application;

FIG. 8 is a diagram illustrating the structure of a resource database;

FIG. 9 is a schematic illustration of a resource list;

FIG. 10 is a flow diagram of resource processing;

FIG. 11 is a resource processing example data;

FIG. 12 is a diagram illustrating the process of directing interaction by the directing interaction interface in one embodiment;

FIG. 13 is a schematic diagram of an embodiment of a query guidance device according to the present application;

FIG. 14 is a schematic structural diagram of a display module in one embodiment;

FIG. 15 is a schematic structural diagram of a display module in another embodiment;

FIG. 16 is a block diagram of a determination module in one embodiment;

fig. 17 is a schematic structural diagram of an apparatus for creating a resource database according to an embodiment of the present application;

FIG. 18 is a block diagram of an electronic device of a method of guiding interaction according to an embodiment of the present application.

Detailed Description

The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

Herein, a "recognition map" is an action that a user wishes to obtain more information about a picture by uploading the picture; the 'image recognition result page' is a page bearing more information of the image; the entity is a main body in the picture identified according to the picture information; an "encyclopedia page" is a page that contains relatively comprehensive information about an entity.

With the development of search technology, the types of search information that can be received by search engines are increasing, such as characters, voice, pictures, and the like. Picture searching is a popular search method. When a user sees a certain animal or plant, if the user wants to know the relevant information of the animal or plant, the system can use the image recognition function of the search engine to take a picture containing the animal or plant, and can return an image recognition result page containing the relevant information of the animal or plant.

After the user adopts the graph recognition function of the search engine, if the shot entity is of an animal type, the graph recognition result page comprises a part for guiding the user to the encyclopedia page, and the user can jump to the encyclopedia page by clicking the content. However, the conversion leading from the knowledge graph results page to the encyclopedia page is relatively low.

Fig. 1 is a schematic diagram of a search process of a search engine, where (a) is a schematic diagram of a page of the search engine, (b) is a schematic diagram of a search result page obtained by using a graph recognition function of the search engine shown in (a), and (c) is a schematic diagram of a corresponding encyclopedia page of (b). When a user is interested in an animal such as a turtle and wants to know more about the relevant information, the recognition function of the search engine shown in (a) (camera button in (a)) can be used. After clicking the map reading button, a picture of an animal, such as a turtle, can be taken. And (c) after the system identifies the entity from the picture, displaying a search result page shown in (b) to the user. In order to meet the requirement of the user on information, the search result page comprises a guiding part for guiding the user to the encyclopedia page corresponding to the entity. The user may click on the guide section and an encyclopedia page as shown in (c) may be displayed on the interface for the user to view more information about the entity.

After the system identifies the entity from the picture, if the entity is of an animal type, the search result page comprises a guide part for guiding the user to the encyclopedia page, and the user can jump to the encyclopedia page by clicking the content of the guide part. The lead part contains very basic information such as the family of the entity. The guidance part lacks interaction with the user and lacks interest, resulting in a low conversion rate of guidance from the search result page to the encyclopedia page.

Fig. 2 is a flowchart illustrating a method for guiding interaction according to an embodiment of the present application. In one embodiment, as shown in FIG. 2, a method of guiding an interaction, comprises:

s1, determining guide interaction resources according to the query information, wherein the guide interaction resources comprise a picture of a query object and a picture of a preset associated object, the query object is an object corresponding to the query information, and the preset associated object is a preset associated object corresponding to the query object;

and S2, displaying a guide interactive interface corresponding to the query information, wherein the guide interactive interface comprises guide interactive resources.

The method for guiding interaction can display a guiding interaction interface corresponding to the query information, the guiding interaction interface comprises guiding interaction resources, and the guiding interaction resources comprise pictures of the query object and pictures of preset associated objects, so that interaction with a user can be realized through the guiding interaction interface. When the method for guiding interaction is applied to query (also called search), interaction with a user can be realized through the guiding interaction interface, so that the user experience is improved, the interestingness of the query process is enhanced, and the conversion rate of guiding from a query result page to an encyclopedia page is improved.

In one embodiment, the query information may include at least one of: pictures, voice, text, etc. Here, the form of the query information is not limited.

In one embodiment, the determining, at S1, to guide the interaction resource according to the query information may include:

s11, identifying query information from the query picture of the user;

s12, judging whether encyclopedia data corresponding to the query object exist or not under the condition that the query object corresponding to the query information is in a preset category;

and S13, acquiring the guidance interactive resource corresponding to the query object from the resource database under the condition that the encyclopedia data corresponding to the query object exists.

The method for determining the guidance interactive resource according to the query information in the embodiment details how to determine the guidance interactive resource through the query information. Under the condition that encyclopedia data corresponding to the query object exist, the guide interaction resource corresponding to the query object is obtained from the resource database, so that the situation that the corresponding encyclopedia data cannot be obtained after the user interacts is avoided as long as the user interacts, interestingness is increased, and the query requirement of the user is met. By limiting the query object to a picture, the conversion rate of guiding from a graph recognition result page to an encyclopedia page is improved.

FIG. 3 is a flow diagram illustrating the determination of a guidance interaction resource based on query information, according to an embodiment. Taking the query information as an example, the process of determining and guiding the interactive resources according to the query information is described in detail.

In one embodiment, as shown in fig. 3, identifying query information from the user' S query picture in S11 may include steps S111-S112.

And S111, acquiring the picture collected by the user after the picture recognizing function is started. For example, if a user wants to know information about an animal such as a turtle, the user can start the image recognition function of the search engine, then take a picture of the turtle, and the system acquires the picture of the turtle collected by the user.

And S112, identifying query information from the query picture of the user. Query information may be identified from the picture using techniques conventional in the art, and the process of identifying query information is not described in detail herein.

In one embodiment, as shown in fig. 3, in S12, in the case that the query object corresponding to the query information is of a predetermined category, determining whether there is encyclopedia data corresponding to the query object may include steps S121 to S123.

And S121, judging whether the query information has a query object or not according to the identified query information. The query object may also be called an entity, such as an animal or plant. In the case that the query information does not include the query object, the processing may be performed by entity-free logic, for example, a query-free object is presented to the user, or a query-free result page (which may also be referred to as a search result page) is presented. To prompt the user to re-capture the picture. In the case where the query object exists in the query information, the processing may be performed by using a physical logic.

S122, judging whether the query object is in a preset category. And judging whether the query object is in a preset category or not when the query object exists in the query information. Illustratively, the predetermined category may be an animal category. Illustratively, the query object is a turtle, and the turtle is judged to be an animal class. In the event that the query object is not of a predetermined category, other category logic may be employed for processing. For example, the query object is a tree, and the tree is determined not to be an animal category, but to be a plant category, which may be processed using plant category logic. In the case where the query object is a predetermined category, the processing may be performed using predetermined category logic. For example, if the query object is a turtle, the turtle is determined to be an animal category, and the animal category is a predetermined category, the processing may be performed by using a predetermined category logic, such as an animal category logic. The predetermined category may be set according to actual needs, for example, the predetermined category may be a plant category, an electric product category, or an instrument category.

And S123, judging whether encyclopedia data corresponding to the query object exist or not when the query object is in the preset category. That is, when the query object meets the condition of the predetermined category, the query object is determined to be the predetermined category; and judging whether encyclopedia data corresponding to the similar entity of the query object exist or not when the query object is in the preset category. And under the condition that the encyclopedic data corresponding to the query object does not exist, not displaying the guide interactive interface. Those skilled in the art can understand that when encyclopedia data corresponding to the query object does not exist in the system, the search result cannot be obtained, and therefore, the guide interaction interface cannot be displayed.

In one embodiment, as shown in fig. 3, in S13, in the case that encyclopedia data corresponding to the query object exists, acquiring the guidance interaction resource corresponding to the query object from the resource database may include the steps of S131 to S132.

S131, in the case that encyclopedia data corresponding to the query object exists, determining whether a guidance interactive resource corresponding to the query object exists in the resource database, where the guidance interactive resource may also be called an entity guidance resource. And when the guide interaction resource corresponding to the query object does not exist in the resource database, displaying a guide interaction interface, wherein the guide interaction interface comprises encyclopedic data and does not comprise the guide interaction resource.

Fig. 4 is a schematic diagram of comparison of guidance interactive interfaces in the case that the guidance interactive resource does not exist and the guidance interactive resource exists in one embodiment, where (a) is a schematic diagram of a guidance interactive interface in which the guidance interactive resource does not exist, (b) is a schematic diagram of one interactive state of a guidance interactive interface in which the guidance interactive resource exists, and (c) is a schematic diagram of another interactive state of a guidance interactive interface in which the guidance interactive resource exists. Fig. 5 is a schematic diagram of a comparison of guidance interactive interfaces in the absence of a guidance interactive resource and in the presence of a guidance interactive resource in another embodiment, where (a) is a schematic diagram of a guidance interactive interface in the absence of a guidance interactive resource, (b) is a schematic diagram of one interactive state of a guidance interactive interface in the presence of a guidance interactive resource, and (c) is a schematic diagram of another interactive state of a guidance interactive interface in the presence of a guidance interactive resource. Fig. 6 is a schematic diagram of a comparison of guidance interactive interfaces in the absence of a guidance interactive resource and in the presence of a guidance interactive resource in another embodiment, where (a) is a schematic diagram of a guidance interactive interface in the absence of a guidance interactive resource, (b) is a schematic diagram of one interactive state of a guidance interactive interface in the presence of a guidance interactive resource, and (c) is a schematic diagram of another interactive state of a guidance interactive interface in the presence of a guidance interactive resource.

Illustratively, where there is encyclopedia data corresponding to a query object, such as a turtle, alligator or shark, it is determined whether there is a bootstrap interaction resource in the resource database corresponding to the query object, such as a turtle, alligator shark. When the guidance interactive resource corresponding to the query object, such as a turtle, alligator or shark, does not exist in the resource database, the guidance interactive interface is presented, and includes the encyclopedia data 22 and does not include the guidance interactive resource, as shown in fig. 4 (a), fig. 5 (a), or fig. 6 (a).

S132, under the condition that the guide interactive resource corresponding to the query object exists in the resource database, the guide interactive resource corresponding to the query object is obtained from the resource database. The guiding interaction resource comprises a picture of the query object and a picture of a preset associated object. Thus, the guidance interactive interface can be presented according to the guidance interactive resource.

Illustratively, a bootstrap interaction resource corresponding to a query object such as a turtle, alligator or shark exists in the resource database, and the bootstrap interaction resource corresponding to the query object such as a turtle, alligator shark is retrieved from the resource database, so that the bootstrap interaction interface can be exposed according to the bootstrap interaction resource. In fig. 4(b), the query object is a turtle, and the preset related objects of the turtle include shrimp, corn, watermelon and cucumber. The guide interaction resources obtained from the resource database comprise a turtle picture, a shrimp picture, a corn picture, a watermelon picture and a cucumber picture. In the diagram of fig. 5(b), the query object is alligator americanus, and preset associated objects of alligator americanus include wild ducks, batteries, frogs and snails. The guidance interaction resources obtained from the resource database comprise American alligator pictures, wild duck pictures, battery pictures, frog pictures and conch pictures. In fig. 6(b), the query object is shark, and the preset associated objects of shark include fish, seabird, plastic bag and turtle. The guidance interactive resources obtained from the resource database comprise shark pictures, fish pictures, seabird pictures, turtle pictures and plastic bag pictures. As can be seen from fig. 4(b), fig. 5(b) or fig. 6(b), the guidance interactive interface includes a guidance interactive resource 21 and encyclopedia data 22. The guide interactive interface comprises guide interactive resources and encyclopedia data, a user can independently select according to needs, can select interaction and can directly click the encyclopedia data to view encyclopedia pages, the query efficiency of the user is improved,

in the guidance interactive interface including the guidance interactive resources, the user can interact with the guidance interactive interface, which is beneficial to increasing the interest of the query process, improving the click rate of the user on the encyclopedic data 22 and further improving the conversion rate from the guidance interactive interface to the encyclopedic page.

Fig. 7 is a schematic diagram of a method for establishing a resource database according to an embodiment of the present application. In one embodiment, as shown in fig. 7, the method for establishing a resource database may include:

s201, acquiring a plurality of query objects, pictures of the query objects and pictures of a plurality of preset associated objects;

s202, establishing a corresponding relation between each query object and the picture of each query object, and establishing a corresponding relation between each query object and the picture of each preset associated object so as to establish a resource database comprising a plurality of groups of guide interactive resources, wherein the guide interactive resources comprise the query objects, the pictures of the query objects corresponding to the query objects and the pictures of the preset associated objects.

By the method for establishing the resource database, multiple groups of guide interactive resources can be established, each group of guide interactive resources corresponds to one query object, and the guide interactive resources in the resource database established by the method can be well applied to the guide interactive method in the embodiment of the application.

In an embodiment, establishing a correspondence between each query object and a picture of each preset associated object may include:

and for each query object, selecting pictures of a plurality of preset associated objects, and marking the matching relation between the selected pictures of the preset associated objects and the query object according to the matching relation between the preset associated objects corresponding to the selected pictures of the preset associated objects and the query object.

Illustratively, the establishing process of the resource database is described in detail by taking a predetermined category as an animal category.

Fig. 8 is a schematic diagram of a resource database. As shown in fig. 8, the establishment of the resource database may include resource collection, resource processing, and resource warehousing.

Resource collection may include collecting a list of query objects (e.g., a list of animals), collecting preset association objects (e.g., animal food), and collecting a picture of the query objects (animal GIF set). As will be appreciated by those skilled in the art, GIF is a picture format. In practical applications, the collected pictures are not limited to GIF pictures, but may be pictures in other types of formats.

A query object list (e.g., an animal list) is collected, and a plurality of query objects (e.g., animals) may be collected to form the query object list (e.g., an animal list), as shown in fig. 9 (a), fig. 9 is a schematic diagram of a resource list, where fig. 9 (a) is a schematic diagram of an animal list. As shown in fig. 9 (a), the animals in the animal list may include tigers, turtles, lions, peacocks, and the like. In the process of collecting the animal list, a plurality of, for example, 100 animal entities with the highest frequency of identification maps may be collected in the animal list.

A preset associated object (e.g., animal food) is collected, and a plurality of, for example, 100 foods can be randomly selected as the animal food, as shown in (b) of fig. 9, where (b) of fig. 9 is a schematic diagram of the animal food. As shown in fig. 9 (b), the animal food may include shrimp, corn, cucumber, watermelon, etc. The collected preset associated object may be a picture of the preset associated object.

The images of the query objects (animal GIF set images) may be collected, and the set images of each query object (e.g., animal) may be collected, for example, each query object (e.g., animal) may correspond to a first image (e.g., a first animal image) of the query object and a second image (e.g., a second animal image) of the query object. The first picture of the query object and the second picture of the query object may be pictures of the query object in two different states, respectively. For example, the first picture of the query object may be a static GIF map of the query object, the second picture of the query object may be a moving GIF map of the query object, as shown in fig. 9 (c), and fig. 9 (c) is a picture diagram of an animal. As shown in fig. 9 (c), the picture of the animal may include gif picture resource links in motion and gif picture resource links in still. Those skilled in the art will appreciate that the first picture of the query object and the second picture of the query object are not limited to the static GIF picture and the moving GIF picture, as long as the interactive effect can be embodied by the alternate presentation of the first picture of the query object and the second picture of the query object. The first picture and the second picture of each query object can be made by the user, and can also be collected from network resources.

The resource processing may perform resource matching according to the collected resources, and a flow diagram of the matching is shown in fig. 10, where fig. 10 is a flow diagram of the resource processing.

A plurality of (e.g., 4) corresponding preset associated objects may be selected for each query object, so as to perform resource processing. One skilled in the art will appreciate that the preset associated object may be selected manually. The preset associated objects corresponding to the query object can be a plurality of preset associated objects, and the preset associated objects comprise the preset associated objects matched with the query object and the preset associated objects unmatched with the query object, so that the interestingness of interaction can be increased. Fig. 10 shows a flow of resource processing with the query object as an animal and the preset associated object as food.

Each animal may be treated according to a collected list of animals, which may correspond to 4 foods.

As shown in fig. 10, a single animal was treated to determine whether there was a matched GIF panel in the animal's GIF panel, and in the case of no matched GIF panel in the animal's GIF panel, the next single animal was treated.

In the case of an animal's GIF panel having a GIF panel that matches the animal, labeling the panel (i.e., that matches the animal's GIF panel) as the animal's GIF panel; randomly selecting 4 foods from animal foods, processing a single food, judging whether the food is a food which the animal likes, marking the food as the food which the animal likes in the case that the food is the food which the animal likes, for example, marking the food as '1', and marking the food as the food which the animal dislikes in the case that the food is the food which the animal dislikes, for example, marking the food as '0'; and judging whether food to be processed still exists, and processing the single food and marking the food under the condition of the food to be processed.

In the case of no food to be treated, it is judged whether there are any more animals to be treated, and in the case of any more animals to be treated, the individual animals are treated until each animal in the list of animals is treated. In the absence of animals to be treated, stop.

FIG. 11 is a resource processing example data. As shown in fig. 11, when the "tiger" was treated, it was judged that there was no GIF set matching the tiger in the animal GIF set, and therefore, the next individual animal, "tortoise" was treated. When the turtle is treated, the matched GIF maps of the turtles are judged to exist in the animal GIF maps, and the maps are marked as the GIF maps of the turtles.

As shown in fig. 11, "shrimp", "corn", "cucumber" and "watermelon" were randomly selected from animal foods as foods corresponding to turtles. Respectively processing small shrimps, corns, cucumbers and watermelons, wherein the small shrimps are favorite foods of the turtles and are marked as '1', the corns are favorite foods of the turtles and are marked as '1', the cucumbers are disliked foods of the turtles and are marked as '0', and the watermelons are favorite foods of the turtles and are marked as '1'.

As shown in fig. 11, after the 4 foods corresponding to the turtle are processed, there is no food to be processed, and a single animal "lion" is processed until each animal in the list of animals is processed.

And warehousing the resources, and putting the results of resource processing into an online database, wherein the query object, the picture of the corresponding query object, the plurality of preset associated objects corresponding to the query object and the matching relationship between the preset associated objects and the query object are put into the database, and the query object, the picture of the corresponding query object, the plurality of preset associated objects corresponding to the query object and the matching relationship between the preset associated objects and the query object form a group of guide interactive resources. And for the query object without the picture of the corresponding query object, not putting the query object into the online database. For example, in fig. 11, a turtle, a GIF set corresponding to the turtle, four foods corresponding to the turtle, and a matching relationship between the four foods and the turtle form a group of guidance interactive resources, and the guidance interactive resources corresponding to the turtle are placed in a resource database. The tiger and the lion do not put in the resource database because the tiger and the lion do not have corresponding pictures of query objects.

Therefore, the establishment of the resource database is completed, and the guidance interaction resources in the resource database can be used in the guidance interaction method of the embodiment of the application.

In the above, the establishment of the resource database is exemplified by taking the feeding relationship between the preset associated object and the query object as an example. Those skilled in the art will appreciate that the matching relationship between the pre-set association object and the query object is not limited to a feeding relationship. In other embodiments, the matching relationship between the preset associated object and the query object may be a play relationship or an inclusion relationship, as long as the preset associated object and the query object may satisfy a certain match or mismatch.

In one embodiment, in S2, presenting the guidance interactive interface corresponding to the query information may include

S21, displaying the first picture of the query object and the picture of the preset associated object on the guide interactive interface;

and S22, displaying the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object.

The first picture of the query object or the second picture of the query object is displayed according to the operation of the user on the picture of the preset associated object, so that the interaction effect can be embodied according to the change of the picture of the query object, and the interest of interaction is further increased.

FIG. 12 is a process diagram that illustrates the guided interaction interface guided interaction, under an embodiment. Illustratively, fig. 12 (a) illustrates a guidance interactive interface, which, as shown in fig. 12 (a), illustrates a first picture 211 of a query object and pictures 212 of a plurality of preset associated objects. Illustratively, the query object is a turtle, the first picture 211 of the query object is a first turtle picture, and the first turtle picture is a static GIF picture. In one embodiment, the guided interaction interface also presents encyclopedia data 22.

In one embodiment, in S22, presenting the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object may include:

s2211, detecting the operation of a user on the picture of the preset associated object;

s2212, determining a matching relation between a preset associated object corresponding to the operated picture of the preset associated object and the query object;

s2213, under the condition that the matching relation is unmatched, displaying a first picture of the query object; and/or displaying a second picture of the query object in the case that the matching relation is matching.

The method is simple to operate, and easily arouses the interactive interest of the user, so that the user is prompted to interact.

For example, the operation of the user on the picture of the preset associated object may be that the user moves the picture of the preset associated object. In one embodiment, in S2211, the operation of the user on the picture of the preset associated object is detected, including detecting whether the position of the picture of the preset associated object is changed. And under the condition that the picture position change of the preset associated object is not detected, displaying the first picture of the query object. For example, in the diagram (a) of fig. 12, the system does not detect the location change of the picture of the preset associated object, i.e., the food picture, and thus, the first picture 211 of the query object is presented in the guidance interactive interface shown in the diagram (a) of fig. 12. In the case where a picture position change of the preset associated object is detected, the step of S2212 needs to be performed.

In one implementation, in S2212, a matching relationship between a preset associated object corresponding to the operated picture of the preset associated object and the query object is determined. For example, as shown in fig. 12 (b), it is detected that a position of one of the pictures of the preset associated object, for example, the picture of the watermelon, changes, the preset associated object corresponding to the picture of the watermelon is the watermelon, and the resource database determines that the matching relationship between the watermelon and the turtle is 1, that is, the matching relationship between the watermelon and the turtle is matching.

In one embodiment, in S2213, in the case that the matching relationship is not matching, a first picture of the query object is shown; and/or displaying a second picture of the query object in the case that the matching relation is matching. Illustratively, as shown in fig. 12 (b), when the position of the watermelon picture is detected to be changed, the matching relationship between the watermelon and the turtle is matching, the second picture 213 of the query object is shown, that is, the second turtle picture is shown, and the second turtle picture is a motion GIF picture of the turtle.

In one embodiment, as long as the position of the picture of the preset associated object is detected to change, the picture of the preset associated object is determined to be operated regardless of the change path of the position of the picture of the preset associated object.

In one embodiment, when the matching relationship between the preset associated object and the query object is matching, the display of the operated picture of the preset associated object is stopped. The operated picture of the preset associated object stops displaying, so that repeated operation of the picture of the preset associated object by a user can be avoided, the forward proceeding of the interactive process is facilitated, and the progress of the interactive process is improved. Illustratively, in the diagram (b) of fig. 12, the watermelon picture is operated, and the matching relationship between the watermelon and the turtle is matching, so that the operated watermelon picture is stopped being displayed, for example, in the diagram (c) of fig. 12, the watermelon picture is not displayed any more.

In one embodiment, in a case that the matching relationship between the preset related object and the query object is matching, the display of the operated picture of the preset related object may be stopped after a first predetermined time, for example, 3 seconds. It will be appreciated by those skilled in the art that the first predetermined time may be set as desired.

In one embodiment, in the case that the matching relationship is a match, the second picture of the query object is displayed, and the display time of the second picture of the query object is a second predetermined time. For example, in the diagram (b) of fig. 12, the matching relationship between watermelon and turtle is matching, showing the movement GIF diagram of turtle, and the showing time of the movement GIF diagram of turtle is the second predetermined time, for example, 4 seconds. And after the second preset time is finished, displaying the first picture of the query object under the condition that the picture operation of the preset associated object by the user is not detected. Therefore, the interaction effect can be better embodied. It will be appreciated by those skilled in the art that the second predetermined time may be set as desired.

Exemplarily, in the diagram (c) of fig. 12, the operation of the user on the corn picture is detected, and it is determined by the resource database that the matching relationship between the corn and the turtle is 1, that is, the matching relationship between the corn and the turtle is matching, and the second picture of the query object is shown, and in fig. 12, the second picture of the query object is the motion GIF picture of the turtle.

For example, in the diagram (d) of fig. 12, the operation of the user on the cucumber picture is detected, it is determined through the resource database that the matching relationship between the cucumber and the turtle is 0, that is, the matching relationship between the cucumber and the turtle is not matched, and the first picture of the query object is shown, in fig. 12, the first picture of the query object is a static GIF diagram of the turtle, which may also be called a static GIF diagram.

In one embodiment, in a case where a picture of a preset related object is operated, the operated picture of the preset related object is stopped from being displayed. That is to say, no matter whether the matching relationship between the preset associated object corresponding to the picture of the preset associated object and the query object is matching or not matching, as long as the picture of the preset associated object is operated, the operated picture of the preset associated object will be stopped from being displayed. Therefore, the repeated operation of the user on the picture of the preset associated object can be avoided, the forward proceeding of the interactive process can be facilitated, and the progress of the interactive process can be improved. Exemplarily, in the diagram (d) of fig. 12, the cucumber picture is operated, the matching relationship between the cucumber and the turtle is not matched, and the cucumber picture is stopped to be displayed, and thus, the cucumber picture is not displayed in the diagram (e) of fig. 12. In one embodiment, in a case where the picture of the preset related object is operated, the operated picture of the preset related object may be stopped from being displayed after a first predetermined time, for example, 3 seconds.

For example, in the diagram (e) of fig. 12, an operation of the user on the shrimp picture is detected, it is determined through the resource database that the matching relationship between the shrimp and the turtle is 1, that is, the matching relationship between the shrimp and the turtle is matching, and the second picture of the query object is shown, and in fig. 12, the second picture of the query object is the moving GIF picture of the turtle.

Illustratively, the first picture of the query object is displayed when the operation of the user on the pictures of the preset associated objects is not detected, or after all the pictures of the preset associated objects are operated. For example, in the diagram (f) of fig. 12, all the pictures of the preset associated objects are operated, and the static GIF diagram of the turtle is shown.

In an embodiment, displaying a first picture of a query object or a second picture of the query object according to a user operation on a picture of a preset associated object may include:

s2221, detecting an operation of the user on a picture of a preset associated object, where a detailed process of this step is the same as S2211, and is not described here again.

S2222, determining a matching relationship between the preset associated object corresponding to the operated picture of the preset associated object and the query object, where a detailed process of this step is the same as S2212, and is not described here again.

S2223, if the matching relationship is matching, stopping displaying the operated picture of the preset associated object. This step is described in detail above and will not be described further herein.

s2231, detecting an operation of the user on a picture of a preset associated object, where a detailed process of this step is the same as S2211, and is not described here again.

S2232, in a case where the picture of the preset related object is operated, stopping displaying the operated picture of the preset related object. This step is described in detail above and will not be described further herein.

In one embodiment, the first picture of the query object is a still picture, and the second picture of the query object is a moving picture. Through static and dynamic changes, the interaction effect is better improved. Exemplarily, in fig. 12, the first picture of the query object is a static GIF map of the turtle, which may also be called a static GIF map. The second picture of the query object is a dynamic GIF picture of the turtle, which can also be called a sports GIF picture.

In one embodiment, the guidance interaction resource may further include textual guidance information. Thus, the interactive effect can be further improved. For example, in the case that the guidance interaction interface displays the pictures of the preset associated objects, the guidance interaction resource may further include first text guidance information 231, and in the case that all the pictures of the preset associated objects are operated, the guidance interaction resource may further include second text guidance information 232. For example, in fig. 12 (a), (b), (c), (d) and (e), the guidance interactive interface displays a picture of a preset associated object, the guidance interactive resource may further include first text guidance information 231, and the first text guidance information 231 may be, for example, "what the tortoise likes to eat, click and feed the trial bar. In the diagram (f) of fig. 12, all the pictures of the preset related objects are operated, that is, the guidance interactive interface stops displaying the pictures of the preset related objects, the guidance interactive resource may further include second text guidance information 232, for example, the second text guidance information 232 may be "tortoise is full, go encyclopedia to know more bars-". Those skilled in the art can understand that different text guidance information can be displayed according to the number of the pictures of the preset associated object which is operated, for example, when one picture of the preset associated object is operated, the first text guidance information is displayed; when the operation is finished, 2 pictures of preset associated objects are displayed, and second text guide information is displayed; and when the operation is finished, displaying the third text guide information when the 3 pictures of the preset associated objects are displayed. That is, each time a picture of a preset associated object is operated, different text guidance information can be displayed. In practical implementation, the content of the text guidance information can be set according to practical requirements.

According to the method for guiding interaction, the guiding interaction interface can display guiding interaction resources, so that the picture of the query object and the picture of the preset associated object are displayed in the guiding interaction interface, a user can interact with the guiding interaction interface by operating the picture of the preset associated object, and the first picture of the query object or the second picture of the query object can be displayed according to the matching relation between the preset associated object and the query object. Therefore, the interestingness of the query process is increased, the user experience is improved, and the conversion rate from the query result page to the encyclopedia page is improved.

Fig. 13 is a schematic structural diagram of a query guidance device according to an embodiment of the present application. In one embodiment, as shown in fig. 13, the query guide apparatus may include:

the determining module 31 is configured to determine, according to the query information, a guidance interaction resource, where the guidance interaction resource includes a picture of a query object and a picture of a preset associated object, the query object is an object corresponding to the query information, and the preset associated object is a preset associated object corresponding to the query object;

and the display module 32 is configured to display a guidance interactive interface corresponding to the query information, where the guidance interactive interface includes guidance interactive resources.

FIG. 14 is a block diagram of a display module in accordance with one embodiment. In one embodiment, as shown in fig. 14, the display module 32 may include:

the display sub-module 321 is configured to display a first picture of the query object and a picture of a preset associated object;

the displaying sub-module 321 is further configured to display a first picture of the query object or a second picture of the query object according to an operation of the user on a preset picture of the associated object.

In one embodiment, the display module 32 may further include:

the detection submodule 322 is configured to detect an operation of a user on a picture of a preset associated object;

the determining submodule 323 is configured to determine a matching relationship between a preset associated object corresponding to the operated picture of the preset associated object and the query object;

the displaying sub-module 321 is further configured to display the first picture of the query object when the matching relationship is unmatched; and/or displaying a second picture of the query object in the case that the matching relation is matching.

In one embodiment, the display module 32 may further include:

the displaying sub-module 321 is further configured to stop displaying the operated picture of the preset associated object if the matching relationship is matching.

Fig. 15 is a schematic structural diagram of a display module in another embodiment. In one embodiment, as shown in fig. 15, the display module 32 may further include:

the displaying sub-module 321 is further configured to, when the picture of the preset associated object is operated, stop displaying the operated picture of the preset associated object.

In one embodiment, the first picture of the query object may be a still picture and the second picture of the query object may be a moving picture.

In one embodiment, the guidance interaction resource may further include textual guidance information.

FIG. 16 is a block diagram illustrating the structure of a determination module in one embodiment. In one embodiment, as shown in fig. 16, the determining module 31 may include:

an identification submodule 311, configured to identify query information from a query picture of a user;

a determining sub-module 312, configured to determine whether encyclopedia data corresponding to the query object exists or not when the query object corresponding to the query information is of a predetermined category;

the obtaining sub-module 313 is configured to, in the presence of encyclopedia data corresponding to the query object, obtain a guidance interaction resource corresponding to the query object from the resource database.

In one embodiment, the guided interaction interface may also include encyclopedia data.

Fig. 17 is a schematic structural diagram of an apparatus for establishing a resource database according to an embodiment of the present application. As shown in fig. 17, the apparatus for establishing a resource database may include:

an obtaining module 41, configured to obtain a plurality of query objects, a plurality of query object pictures, and a plurality of preset association object pictures;

the establishing module 42 is configured to establish a corresponding relationship between each query object and a picture of each query object, and establish a corresponding relationship between each query object and a picture of each preset associated object, so as to establish a resource database including multiple groups of guidance interactive resources, where the guidance interactive resources include the query objects, the pictures of the query objects corresponding to the query objects, and the pictures of the preset associated objects.

According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.

FIG. 18 is a block diagram of an electronic device of a method of guiding interaction according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.

As shown in fig. 18, the electronic apparatus includes: one or more processors 1801, memory 1802, and interfaces for connecting various components, including a high-speed interface and a low-speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). Fig. 18 illustrates an example of one processor 1801.

Memory 1802 is a non-transitory computer readable storage medium provided herein. The memory stores instructions executable by the at least one processor to cause the at least one processor to perform the method for guiding interaction provided herein. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform the method of guiding interaction provided by the present application.

Memory 1802, as a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the methods of guiding interactions in embodiments of the present application. The processor 1801 executes various functional applications of the server and data processing, i.e., a method of implementing the boot interaction in the above-described method embodiments, by executing non-transitory software programs, instructions, and modules stored in the memory 1802.

The memory 1802 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of the electronic device that guides the method of interaction, and the like. Further, the memory 1802 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 1802 optionally includes memory located remotely from the processor 1801, and such remote memory may be coupled to the electronic device directing the method of interaction via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The electronic device of the method of guiding interaction may further comprise: an input device 1803 and an output device 1804. The processor 1801, the memory 1802, the input device 1803, and the output device 1804 may be connected by a bus or other means, and the bus connection is exemplified in fig. 18.

The input device 1803 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic apparatus guiding the method of interaction, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, and the like. The output devices 1804 may include a display device, auxiliary lighting devices (e.g., LEDs), and tactile feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.

Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in the traditional physical host and Virtual Private Server (VPS) service.

It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.

The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A method of guiding an interaction, comprising:

2. The method of claim 1, wherein presenting a guided interaction interface corresponding to the query information comprises:

displaying a first picture of the query object and a picture of the preset associated object on the guide interactive interface;

and displaying the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object.

3. The method of claim 2, wherein displaying the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object comprises:

detecting the operation of a user on the picture of the preset associated object;

determining a matching relation between a preset associated object corresponding to the operated picture of the preset associated object and the query object;

if the matching relation is not matched, displaying a first picture of the query object; and/or displaying the second picture of the query object under the condition that the matching relation is matching.

4. The method of claim 2, wherein displaying the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object comprises:

determining a matching relation between a preset object corresponding to the operated picture of the preset associated object and the query object;

and stopping displaying the picture of the operated preset associated object under the condition that the matching relation is matched.

5. The method of claim 2, wherein displaying the first picture of the query object or the second picture of the query object according to the operation of the user on the picture of the preset associated object comprises:

and under the condition that the picture of the preset associated object is operated, stopping displaying the operated picture of the preset associated object.

6. The method according to any one of claims 2 to 5, wherein the first picture of the query object is a still picture and the second picture of the query object is a moving picture.

7. The method of claim 1, wherein the guidance interaction resource further comprises textual guidance information.

8. The method of claim 1, wherein determining a directed interaction resource based on the query information comprises:

identifying the query information from a query picture of a user;

judging whether encyclopedia data corresponding to the query object exist or not under the condition that the query object corresponding to the query information is in a preset category;

and under the condition that encyclopedic data corresponding to the query object exist, acquiring a guide interaction resource corresponding to the query object from a resource database.

9. The method of claim 8, wherein the guided interaction interface further comprises the encyclopedia data.

10. A method for establishing a resource database comprises the following steps:

wherein the guided interaction resource is for use in the guided interaction method of any of claims 1-9.

11. A query guidance device comprising:

the system comprises a determining module, a searching module and a processing module, wherein the determining module is used for determining guide interaction resources according to query information, the guide interaction resources comprise a picture of a query object and a picture of a preset associated object, the query object is an object corresponding to the query information, and the preset associated object is a preset associated object corresponding to the query object;

12. The apparatus of claim 11, wherein the presentation module comprises:

the display sub-module is used for displaying a first picture of the query object and pictures of the preset associated objects;

the display sub-module is further configured to display the first picture of the query object or the second picture of the query object according to an operation of a user on the picture of the preset associated object.

13. The apparatus of claim 12, wherein the presentation module further comprises:

the detection submodule is used for detecting the operation of a user on the picture of the preset associated object;

the determining submodule is used for determining the matching relation between a preset associated object corresponding to the operated picture of the preset associated object and the query object;

the display sub-module is further configured to display the first picture of the query object when the matching relationship is unmatched; and/or displaying the second picture of the query object under the condition that the matching relation is matching.

14. The apparatus of claim 12, wherein the presentation module further comprises:

the determining submodule is used for determining the matching relation between a preset object corresponding to the operated picture of the preset associated object and the query object;

the display sub-module is further configured to stop displaying the operated picture of the preset associated object when the matching relationship is matching.

15. The apparatus of claim 12, wherein the presentation module further comprises:

the display sub-module is further configured to stop displaying the operated picture of the preset associated object when the picture of the preset associated object is operated.

16. The apparatus according to any one of claims 12 to 15, wherein the first picture of the query object is a still picture and the second picture of the query object is a moving picture.

17. The apparatus of claim 11, wherein the guidance interaction resource further comprises textual guidance information.

18. The apparatus of claim 11, wherein the means for determining comprises:

the identification submodule is used for identifying the query information from the query picture of the user;

the judging submodule is used for judging whether encyclopedia data corresponding to the query object exist or not under the condition that the query object corresponding to the query information is in a preset category;

and the acquisition sub-module is used for acquiring the guide interaction resource corresponding to the query object from a resource database under the condition that encyclopedia data corresponding to the query object exists.

19. The apparatus of claim 18, wherein the guided interaction interface further comprises the encyclopedia data.

20. An apparatus for establishing a resource database, comprising:

wherein the guidance interaction resource is for the query guidance apparatus of any one of claims 11 to 19.

21. An electronic device, comprising:

at least one processor; and

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-10.

22. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-10.