CN111881357A

CN111881357A - Information recommendation method and device, electronic equipment and computer-readable storage medium

Info

Publication number: CN111881357A
Application number: CN202010752883.7A
Authority: CN
Inventors: 俞志云
Original assignee: Tencent Technology Beijing Co Ltd
Current assignee: Tencent Technology Beijing Co Ltd
Priority date: 2020-07-30
Filing date: 2020-07-30
Publication date: 2020-11-03

Abstract

The application provides an information recommendation method, an information recommendation device, electronic equipment and a computer-readable storage medium; the method comprises the following steps: playing a video, wherein the video comprises a plurality of segments, and each segment is used for introducing at least one piece of information; presenting a detail page entry during the playing of any of the segments; wherein the detail page entry is used to jump to a detail page of information introduced by the segment being played. Through the method and the device, the recommendation efficiency of the information recommendation system can be improved.

Description

Information recommendation method and device, electronic equipment and computer-readable storage medium

Technical Field

The present disclosure relates to internet technologies, and in particular, to an information recommendation method and apparatus, an electronic device, and a computer-readable storage medium.

Background

In the related technology, information needing to be recommended to a user is usually acquired through a background, and then the information is displayed through a front end, but when the recommended information is displayed through the front end, the information display form in the image-text form is difficult to immediately acquire the attention of the user, even when the content of the recommended information is not really clear, the information can be slipped from a display interface, the recommendation efficiency of an information recommendation system is directly influenced, the recommendation calculation resources of a recommendation system server are consumed, and because the real feedback of the user on the information to be recommended is difficult to acquire, the evaluation of a background on multiple dimensions of the information such as the heat degree is influenced, and the information recommendation closed loop with good operation is not favorable to form.

Disclosure of Invention

The embodiment of the invention provides an information recommendation method and device, electronic equipment and a computer readable storage medium, which can improve the recommendation efficiency of an information recommendation system.

The technical scheme of the embodiment of the invention is realized as follows:

the embodiment of the invention provides an information recommendation method, which comprises the following steps:

playing a video, wherein the video comprises a plurality of segments, and each segment is used for introducing at least one piece of information;

presenting a detail page entry in the process of playing any one of the segments in the video;

wherein the detail page entry is used to jump to a detail page of information introduced by the segment being played.

An embodiment of the present invention provides an information recommendation apparatus, including:

the playing module is used for playing a video, wherein the video comprises a plurality of segments, and each segment is used for introducing at least one piece of information;

the presentation module is used for presenting the detail page entry in the process of playing any one of the segments in the video;

In the above solution, the apparatus further comprises: an acquisition module to:

before the plurality of segments are played back in sequence,

acquiring a video consisting of the plurality of segments, a time node list corresponding to the video and an information list;

wherein the list of time nodes comprises; the video playing method comprises the steps that a plurality of time nodes which correspond to the playing start time of a plurality of clips in a time axis of the video in a one-to-one mode, and information identifications of information relevant to each time node, wherein an information list comprises information titles relevant to each information identification and information links.

In the foregoing solution, the presentation module is further configured to:

in the process of playing the video, searching a target information identifier corresponding to a time node reached in the real-time playing process in the time list, and searching a target information link associated with the target information identifier in the information list;

presenting a detail page entry including the target information link;

in response to the triggering operation aiming at the detail page entry, pausing the playing segment, and linking according to the target information to present a detail page of the information introduced by the paused playing segment;

in response to a return operation received in the details page, stopping presenting the details page and continuing to play the paused segment.

In the foregoing solution, the presentation module is further configured to:

when a target information link associated with the target information identifier is searched in the information list, searching a target information title associated with the target information identifier in the information list;

when a detail page entry including the destination information link is presented, the destination information title is presented in the detail page entry.

In the foregoing solution, when the client sequentially plays the plurality of segments after switching from the pure background running state to the foreground display state, the obtaining module is further configured to:

searching the video, a time node list corresponding to the video and an information list which are obtained by sending a video request to a server when the client is started;

wherein the video is generated by the server by:

extracting user characteristics from the user behavior data of the client;

aiming at a period when a client is switched from a pure background running state to a foreground display state, acquiring a plurality of fragments to be recommended which are sequenced in the front based on at least one dimension in the period;

determining the similarity between the user characteristics of the client and the information characteristics of the information introduced by each segment to be recommended;

selecting a plurality of fragments which are sorted in the descending order of the similarity;

performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played;

and combining the plurality of segments according to the sequence to obtain the corresponding video.

In the foregoing solution, when the client sequentially plays the plurality of segments after starting, and a duration of a period between two recent starts is greater than a time interval threshold, the obtaining module is further configured to:

sending a video request to a server to acquire the video, a time node list corresponding to the video and an information list;

wherein the plurality of segments and the order of the plurality of segments are determined by the server by:

aiming at a window period before the client is started for the last time, acquiring a plurality of fragments to be recommended which are sequenced at the top based on at least one dimension in the window period, wherein the duration of the window period is less than the duration of a period between the last two starts;

In the foregoing solution, the obtaining module is further configured to:

sending a video request to a server;

receiving video information sent by the server in response to the video request, a time node list corresponding to the video and an information list;

the video information comprises a video playing address used by a media server for storing the video;

and sending a network request carrying the video playing address to acquire the video from the media server.

In the foregoing solution, when the client sequentially plays the plurality of segments after starting, and a duration of a period between two latest starts is not greater than a time interval threshold, the obtaining module is further configured to:

searching the plurality of segments, the time node list and the information list stored by the client; the plurality of segments, the time node list and the information list are obtained when the client is started last time and a video request is sent to a server;

wherein the plurality of segments and the time node list are determined by the server by:

acquiring a plurality of fragments to be recommended which are ranked at the top based on at least one dimension in the period;

In the foregoing solution, the presentation module is further configured to:

when a plurality of the fragments are finished playing, presenting an information stream, and presenting a detail page entry list in a floating layer with transparency covering the information stream;

wherein the detail page entry list comprises detail page entries corresponding to the plurality of segments one to one;

and stopping presenting the floating layer and the detail page entry list in response to a closing operation for the detail page entry list.

In the foregoing solution, the presentation module is further configured to:

presenting a list of detail page entries;

wherein the detail page entry list comprises a plurality of detail page entries of at least one of the following types:

a detail page entry corresponding to the segment being played;

a detail page entry corresponding to a clip to be played.

In the foregoing solution, the presentation module is further configured to:

and presenting detail page entries corresponding to the played and playing sections in the detail page entry list according to the sequence until the detail page entry list comprises the detail page entry corresponding to each section.

In the foregoing solution, the presentation module is further configured to:

presenting detail page entries corresponding to the played and playing clips in the detail page entry list according to the sequence;

when the number of the detail page entries presented in the detail page entry list reaches the maximum number of the detail page entry list, presenting the detail page entries corresponding to the new segment being played in a first-in first-out mode;

wherein the maximum number is less than the number of the plurality of segments;

the maximum number is a preset fixed value, or the maximum number is the maximum number of detail page entries that can be presented when the detail page entry list adopts a target size, and the ratio between the target size and the size of the playing page of the segment is smaller than a ratio threshold.

An embodiment of the present invention provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the information recommendation method provided by the embodiment of the invention when the executable instructions stored in the memory are executed.

The embodiment of the invention provides a computer-readable storage medium, which stores executable instructions and is used for causing a processor to execute the information recommendation method provided by the embodiment of the invention.

The embodiment of the invention has the following beneficial effects:

the method for introducing the video through the playing information enables a user to obtain immersive video experience, the information to be recommended can be obtained within a short time, the corresponding information detail entry is presented in the playing process, the user can click to jump to the detail page of the introduced information in time to conduct deep browsing, accordingly the recommending efficiency of the recommending system is improved, the resource occupation of background computing resources of the recommending system is reduced, the evaluating reliability of evaluation indexes such as the heat degree of the information is improved, and the recommending accuracy of the recommending system is improved.

Drawings

Fig. 1 is a schematic structural diagram of an information recommendation system 100 according to an embodiment of the present invention;

fig. 2 is a schematic structural diagram of a terminal 400 applying the information recommendation method according to an embodiment of the present invention;

3A-3F are schematic flow diagrams of information recommendation methods provided by embodiments of the invention;

FIGS. 4A-4H are schematic interface diagrams of an information recommendation method according to an embodiment of the present invention;

fig. 5 is a schematic diagram of a background front-end protocol of an information recommendation method according to an embodiment of the present invention;

fig. 6 is a strong binding diagram of the information recommendation method according to the embodiment of the present invention.

Detailed Description

In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the attached drawings, the described embodiments should not be considered as limiting the present application, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the following description, references to the terms "first \ second \ third" are only to distinguish similar objects and do not denote a particular order, but rather the terms "first \ second \ third" are used to interchange specific orders or sequences, where appropriate, to enable embodiments of the invention described herein to be practiced in other than the order shown or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the application.

Before further detailed description of the embodiments of the present invention, terms and expressions mentioned in the embodiments of the present invention are explained, and the terms and expressions mentioned in the embodiments of the present invention are applied to the following explanations.

1) Cold start: when an application is started, the background does not have a process of the application, and the system can recreate a new process to be allocated to the application, wherein the starting mode is cold starting.

2) And (3) hot start: when an application is started, the background already has the process of the application (for example, the application exits by pressing a back key and a home key, but the process of the application still remains in the background and can enter a task list to be viewed), so in the case of the existing process, the starting starts the application from the existing process, which is called warm starting.

The mode of highlighting important information in the information recommendation front end in the related art is to insert a carefully selected information cross sliding module in a first page of an information stream to display the important information, and the mode of displaying in the information stream is low in efficiency of obtaining the important information by a user and needs to read characters.

Aiming at the technical problems that the recommendation efficiency of a recommendation system is low due to the information recommendation form of the front end in the related art, the evaluation of factors such as information heat degree of a background is influenced due to the difficulty in obtaining real feedback of a user on information to be recommended, and the information recommendation closed loop for benign operation is not favorably formed, the embodiment of the invention provides an information recommendation method, an information recommendation device, electronic equipment and a computer readable storage medium, which can solve the technical problems that the recommendation efficiency of the recommendation system is low due to the information recommendation form of the front end in the related art, the evaluation of factors such as information heat degree of the background is influenced due to the difficulty in obtaining real feedback of the user on the information to be recommended, and the information recommendation closed loop for benign operation is unfavorable to form, and the following explains the exemplary application of the electronic equipment provided by the embodiment of the invention, and the electronic equipment provided by the embodiment of the invention can be implemented as a notebook computer, tablet computers, desktop computers, set-top boxes, mobile devices (e.g., mobile phones, portable music players, personal digital assistants, dedicated messaging devices, portable gaming devices), and the like, and exemplary applications of electronic devices implemented as terminals will be described below.

Referring to fig. 1, fig. 1 is an alternative architecture diagram of an information recommendation system 100 according to an embodiment of the present invention, in which a terminal 400 is connected to a server 200 through a network 300, and the network 300 may be a wide area network or a local area network, or a combination of both.

The method comprises the steps that a video is downloaded from a server after a client 410 in a terminal is started for the last time, the downloaded video is played when the client 410 in the terminal is started for the current time, so that the downloaded video is played before an information stream is presented by the client 410, information to be recommended is mainly introduced, the video is played before the information stream is presented by the client 410, a detailed page entry of the information introduced by the video is presented in the process of playing the video, and the detailed page entry can be jumped to a detailed page of the introduced information, so that the recommendation efficiency of a recommendation system is improved.

The client 410 may be a news client, an e-commerce client, a social network client, a short video client, and the like, taking the client 410 as a news client as an example, a video (news video) for introducing news to be recommended is downloaded from a server when the news client is started last time, the downloaded video (news video) for introducing the news to be recommended is played when the client 410 in the terminal is started, the news video is played before the client 410 presents a news information stream, a detail page entry of the news introduced by the news video is presented in the process of playing the news video, and thus the detail page entry can be jumped to a detail page of the introduced news, thereby improving the recommendation efficiency of the recommendation system.

In some embodiments, the terminal 400 implements the session processing method provided by the embodiments of the present invention by running a computer program, which may be a native program or a software module in an operating system; can be a local (Native) Application program (APP), i.e. a program that needs to be installed in an operating system to run; or may be an applet, i.e. a program that can be run only by downloading it to the browser environment; but also an instant messaging applet or file management applet that can be embedded in any APP. In general, the computer program may be any application, module or plug-in that may be in any form.

In some embodiments, the server 200 may be an independent physical server, may also be a server cluster or a distributed system formed by a plurality of physical servers, and may also be a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, and a big data and artificial intelligence platform. The terminal 400 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, which is not limited in the embodiment of the present invention.

Referring to fig. 2, fig. 2 is a schematic structural diagram of a terminal 400 applying the information recommendation method according to an embodiment of the present invention, where the terminal 400 shown in fig. 2 includes: at least one processor 410, memory 450, at least one network interface 420, and a user interface 430. The various components in the terminal 400 are coupled together by a bus system 440. It is understood that the bus system 440 is used to enable communications among the components. The bus system 440 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 440 in fig. 2.

The Processor 410 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 430 includes one or more output devices 431, including one or more speakers and/or one or more visual displays, that enable the presentation of media content. The user interface 430 also includes one or more input devices 432, including user interface components that facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 450 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 450 optionally includes one or more storage devices physically located remote from processor 410.

The memory 450 includes either volatile memory or nonvolatile memory, and may include both volatile and nonvolatile memory. The nonvolatile memory may be a Read Only Memory (ROM), and the volatile memory may be a Random Access Memory (RAM). The memory 450 described in embodiments of the invention is intended to comprise any suitable type of memory.

In some embodiments, memory 450 is capable of storing data, examples of which include programs, modules, and data structures, or a subset or superset thereof, to support various operations, as exemplified below.

An operating system 451, including system programs for handling various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and handling hardware-based tasks;

a network communication module 452 for communicating to other computing devices via one or more (wired or wireless) network interfaces 420, exemplary network interfaces 420 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 453 for enabling presentation of information (e.g., user interfaces for operating peripherals and displaying content and information) via one or more output devices 431 (e.g., display screens, speakers, etc.) associated with user interface 430;

an input processing module 454 for detecting one or more user inputs or interactions from one of the one or more input devices 432 and translating the detected inputs or interactions.

In some embodiments, the information recommendation apparatus provided in the embodiments of the present invention may be implemented in software, and fig. 2 shows the information recommendation apparatus 455 stored in the memory 450, which may be software in the form of computer programs and plug-ins, and includes the following software modules: a playing module 4551, a presenting module 4552 and an obtaining module 4553, which are logical and thus may be arbitrarily combined or further separated according to the implemented functions, and the functions of the respective modules will be described below.

The information recommendation method provided by the embodiment of the present invention will be described in conjunction with exemplary applications and implementations of the terminal provided by the embodiment of the present invention, where an execution subject of the following method is the terminal, and specifically, the terminal may be implemented by running the above various computer programs.

Referring to fig. 3A, fig. 3A is an optional flowchart of the information recommendation method according to the embodiment of the present invention, which will be described with reference to steps 101-102 shown in fig. 3A.

In step 101, a video is played, wherein the video includes a plurality of segments, and each segment is used for introducing at least one piece of information.

As an example, the video may be a single video file including all the clips, or may be a plurality of video files in which a plurality of clips are in one-to-one correspondence. The plurality of segments are distinguished by different introduced information, if one piece of information is introduced to another piece of information, the pieces of information belong to two different segments, for example, two pieces of information are required to be introduced, the information of Zhang III of athletes is firstly required to be introduced, the information of Zhang III of the athletes is required to be introduced, the information of the Mingxing Li IV is required to be introduced, two different segments exist, the two different segments respectively correspond to the two pieces of information, and the information introduction switching is realized through the switching of the segment contents.

As an example, when each segment introduces one piece of information (information of the win-win game), the contents presented in the segment are each for introducing the piece of information (information of the win-win game), and when each segment introduces a plurality of pieces of information (for example, two pieces of information), the segments are simultaneously introducing the two pieces of information.

As an example, the plurality of clips are sequentially arranged on the basis of a time axis, that is, playing intervals of different clips are consecutive on the time axis, that is, different clips cannot be played simultaneously (for example, a frame of a picture has a plurality of channels, each channel displays one clip, specifically, different clips are played simultaneously in a manner of dividing the clips into upper and lower split screens), each clip has a preset playing time interval, for example, three clips (A, B, C) exist, the three clips are sequentially arranged on the basis of the time axis, a clip a is played in a time interval of 0 to 2 seconds, a clip B is played in a time interval of 2 to 6 seconds, a clip C is played in a time interval of 6 to 9 seconds, and video playing is realized in a consecutive playing manner.

By way of example, the format of the clip may be a non-streaming media format such as mp4, avi, etc., or a slice file of the streaming media, such as a ts file, to achieve seamless playback of the video in a manner of playing one segment and loading one segment, thereby achieving a good user experience.

Referring to fig. 3B, fig. 3B is an optional flowchart of the information recommendation method according to the embodiment of the present invention, and step 103 may be executed before step 101 is executed.

In step 103, acquiring a video composed of a plurality of segments, a time node list corresponding to the video, and an information list; wherein the list of time nodes comprises; the video playing method comprises the steps that a plurality of time nodes which correspond to the playing start time of a plurality of clips in a time axis of the video in a one-to-one mode, and information identifications of information associated with each time node, wherein an information list comprises information titles and information links associated with each information identification.

As an example, the multiple-segment composed video refers to an independent video formed by sequentially encoding files of multiple segments, or a file sequence formed by sequentially arranging segment files of one-to-one correspondence of multiple segments; for the second combination, a number field may be set in the file name to characterize the order of the plurality of files.

As an example, for the second combination mode, according to the similarity between the user characteristics and the information characteristics, recalling a plurality of pieces of information, that is, the recalled information conforms to the interest of the user, implementing directional delivery of the information, acquiring the segments corresponding to the recalled information, sorting the segments in a descending order of the similarity of the recalled information, and issuing the segments and the sequence of the segments to the client of the user; playing the plurality of segments by the client according to the issued sequence; or, the server names a plurality of segments in sequence and sends the plurality of segments to the client, and the client plays the segments according to the sequence of the segment names, for example, the segments are named as segment 1, segment 2 and segment 3 respectively, that is, segment 1 is played first, segment 2 is played again, and segment 3 is played last, and by means of directional recall of information of the user, the real-time performance and the effectiveness of information recommendation are realized, so that the recommendation efficiency is improved, and server resources are saved.

In some embodiments, in order to avoid a pause of transition between segments, a next segment may be decoded in advance at a preset time (e.g., 2 seconds) before the playing of one segment ends, so as to seamlessly switch between multiple segments, and obtain the playing end time of each segment, and during the playing of each segment, the next segment is decoded in advance at a preset time point before the playing end time of the corresponding segment, for example, the playing end time of the second segment is 5 seconds, and the preset time is 2 seconds, and then the third segment is decoded in advance at the 3 rd second of the preset time point, so that the video playing fluency is improved by means of decoding in advance, and user experience is improved.

Referring to fig. 3C, fig. 3C is an optional flowchart of the information recommendation method according to the embodiment of the present invention, and when the client sequentially plays multiple segments after switching from the pure background running state to the foreground display state, the step 103 of acquiring the video composed of the multiple segments, the time node list corresponding to the video, and the information list may be implemented through step 1031.

In step 1031, searching for a video, a time node list corresponding to the video, and an information list, which are obtained by sending a video request to the server when the client is started; the video is generated by the server in the following way: extracting user characteristics from user behavior data of a client; aiming at the period that the client side is switched from a pure background running state to a foreground display state, acquiring a plurality of fragments to be recommended which are sequenced in the front based on at least one dimension in the period; determining the similarity between the user characteristics of the client and the information characteristics of the introduced information of each to-be-recommended segment; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

As an example, the user behavior data is, for example, user behavior data within a recent window time (one month/week), such as behavior data of click information, viewing information, forwarding information, like information, comment information, and the dimension may be a heat degree of the information or a publication time of the information, and a similarity between a user characteristic of the client and an information characteristic of information introduced by each to-be-recommended segment is positively correlated with a click rate.

As an example, since the client sequentially plays the plurality of segments after switching from the pure background running state to the foreground display state, it is characterized that the current starting of the client is actually a hot start, that is, the background running state is switched to the foreground display state, and the client is still in the running state in the background, so that the server can obtain the user behavior data in the period, obtain information conforming to the user interest represented by the user behavior data from a plurality of information with the top heat, and compose the segments corresponding to the information into a video, thereby ensuring that the information corresponding to the video is not only the heat information, but also conforms to the real-time user interest, and thus increasing the recommendation efficiency of the recommendation system.

In some embodiments, the client sends a video acquisition request to the server when in the running state, and sends a video request to the server; receiving video information sent by a server in response to a video request, a time node list corresponding to the video and an information list; the video information comprises a video playing address used by the media server for storing the video; and sending a network request carrying a video playing address to acquire the video from the media server.

Referring to fig. 3D, fig. 3D is an optional flowchart of the information recommendation method according to the embodiment of the present invention, and when the client sequentially plays the plurality of segments after being started and the duration of the period between the two latest starts is greater than the time interval threshold, the step 103 of acquiring the video composed of the plurality of segments, the time node list corresponding to the video, and the information list may be implemented through the step 1032.

In step 1032, sending a video request to a server to obtain a video, a time node list corresponding to the video, and an information list; wherein the sequence of the plurality of segments and the plurality of segments is determined by the server by: aiming at a window period before the client is started for the last time, acquiring a plurality of fragments to be recommended which are sequenced at the top based on at least one dimension in the window period, wherein the duration of the window period is less than the duration of a period between the last two starts; determining the similarity between the user characteristics of the client and the information characteristics of the information introduced by each segment to be recommended; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

As an example, the user characteristics are obtained by extracting behavior data in a window period of the client, the dimension may be a heat degree of the information or a publication time of the information, and the similarity between the user characteristics of the client and the information characteristics of the information introduced by each to-be-recommended segment is positively correlated with the click rate.

As an example, since the client sequentially plays a plurality of segments after starting, it is characterized that the client actually starts in a cold state, that is, a new process needs to be created, usually the starting time of the cold start is longer than the starting time of the hot start, since the duration of the period between the two recent starts is greater than the time interval threshold, the interval time characterizing the two starts is longer, the server only needs to acquire a plurality of segments to be recommended that are ranked in the front based on at least one dimension in the window period, but not the segments in the interval time, for example, the interval time of the two starts is 1 month, since the information is time-efficient, the heat of most information is difficult to maintain for such a long time, therefore, only the plurality of segments to be recommended that are ranked in the front within the window period or the release time, and the information that meets the user interest characterized by the user characteristics is acquired from the plurality of information in the front of the heat, the segments corresponding to the information are combined into the video, so that the information corresponding to the video is guaranteed to be not only heat information, but also accord with real-time user interest, and the recommendation efficiency of the recommendation system can be improved.

In some embodiments, the sending of the video request to the server to obtain the video, the time node list corresponding to the video, and the information list may be implemented by the following technical solutions: sending a video request to a server; receiving video information sent by a server in response to a video request, a time node list corresponding to the video and an information list; the video information comprises a video playing address used by the media server for storing the video; and sending a network request carrying a video playing address to acquire the video from the media server.

In some embodiments, the video information may further include a video cover for presenting before playing the plurality of segments, and stopping presenting when the segments are acquired, so as to implement smooth connection of the video loading process.

Referring to fig. 3E, fig. 3E is an optional flowchart of the information recommendation method according to the embodiment of the present invention, and when the client sequentially plays a plurality of segments after being started and the duration of the period between the two latest starts is not greater than the time interval threshold, the step 103 of acquiring the video composed of the plurality of segments, the time node list corresponding to the video, and the information list may be implemented by the step 1033.

In step 1033, a plurality of segments, a time node list and an information list stored by the client are searched; the client side sends a video request to the server, wherein the plurality of segments, the time node list and the information list are obtained when the client side is started last time by sending the video request to the server; the plurality of segments and the time node list are determined by the server in the following way: acquiring a plurality of fragments to be recommended which are ranked in the front based on at least one dimension in an acquisition period; determining the similarity between the user characteristics of the client and the information characteristics of the introduced information of each to-be-recommended segment; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

As an example, since the client sequentially plays a plurality of segments after starting, it is characterized that the client is actually cold-started at this time, that is, a new process needs to be created, usually, the start time of the cold start is longer than the start time of the warm start, and since the duration of the period between the last two starts is not greater than the time interval threshold, the interval time characterizing the two starts is short, so that the segment obtained by sending a request to the server at the last start can be considered to be a time-efficient segment, and the segment, the time node list and the information list obtained by sending a video request to the server at the last start can be directly searched from the local, that is, the process of waiting for video downloading is not needed, so that the fluency of video playing is ensured.

In step 102, presenting a detail page entry in the process of playing any one of the segments in the video; wherein the detail page entry is used to jump to the detail page of the information introduced by the segment being played.

In some embodiments, the step 102 of presenting the detail page entry in the process of playing any segment in the video may be implemented by the following technical solutions: in the process of playing the video, searching a target information identifier corresponding to a time node reached in the real-time playing process in a time list, and searching a target information link associated with the target information identifier in the information list; presenting a detail page entry including a target information link; the following technical scheme can be further implemented: responding to the triggering operation aiming at the detail page inlet, pausing the playing segment, sending a network request of a target information link according to the target information link to acquire page data of the detail page, and presenting the detail page of the information introduced by the paused playing segment according to the page data of the detail page; in response to a return operation received in the detail page, the presentation of the detail page is stopped and the playing of the paused clip is resumed.

As an example, an information identifier corresponding to a certain time period is recorded in the time list, so that based on the time period in which the time node that arrives during the real-time playing process is located, the corresponding information identifier is determined, and then the associated information link is found from the information identifier, and the detail page entry is the detail page that can be triggered to jump to the information, so that the detail page entry includes the information link, and besides, the detail page entry may also include key information such as the title of the information.

In some embodiments, the following technical solutions may also be implemented: when a target information link associated with the target information identifier is searched in the information list, a target information title associated with the target information identifier is searched in the information list; when a detail page entry including a link to the target information is presented, a target information title is presented in the detail page entry.

In some embodiments, the detail page entry is a graphical control, and may be presented in a manner independent from the video playback page, or may be presented in a manner of floating on a layer of the video playback page, see fig. 4D-4E, where fig. 4D-4E are interface schematic diagrams of the information recommendation method provided by the embodiment of the present invention, the detail page entry 401A in fig. 4D is presented in a manner independent from the video playback page 402A, and the detail page entry 401B in fig. 4E is presented in a manner floating on a layer of the video playback page 402B.

In some embodiments, as an alternative to the above-mentioned implementation of pausing the playing and continuing the playing of the clip, the following technical solutions may also be implemented: when the triggering operation aiming at the detail page entrance is responded, the playing of the segment is not immediately paused but the current segment can be continuously played, the playing of the video is paused after the playing of the current segment is finished, and the detail page is stopped to be presented and the next segment is continuously played in response to the returning operation received in the detail page.

In some embodiments, the detail page entry is in a picture of a currently playing clip or in an area outside the picture of the currently playing clip, the video may be a full-screen video or a non-full-screen video, the full-screen video may bring immersive experience to a user, information to be recommended is introduced through the video displayed in the full screen before information flow is presented, so as to introduce the information to be recommended in a focused manner, recommendation efficiency of a recommendation system is improved, and the display mode of the non-full-screen video may enable the detail page entry and video content to be displayed in a mutually exclusive manner, so that the video content is not blocked by the detail page entry.

In some embodiments, the display position of the detail page entry may be any position or a fixed position, the display position of the detail page entry may be dynamically changed, and the display position of the detail page entry may be changed in response to a manual touch screen operation to avoid blocking video content to be viewed by a user, that is, the position of the detail page entry is moved along with the position indication information of the manual touch screen operation, and the position indication information of the manual touch screen operation is 3 unit distances upwards, and then the detail page entry is moved upwards by three unit distances for display.

In some embodiments, the following technical solutions may also be implemented: when the plurality of segments finish playing, presenting the information flow, and presenting a detail page entry list in a floating layer with transparency covering the information flow; the detail page entry list comprises detail page entries corresponding to the plurality of fragments one by one; and stopping presenting the floating layer and the detail page entry list in response to a closing operation aiming at the detail page entry list.

As an example, after all the segments involved in the video are played, a complete detail page entry list is presented on the information stream, the detail page entry list includes detail page entries of information of all the segments being played, the detail page entry list is matched with a presentation closing control, and in response to a trigger operation for the closing control, presentation of the floating layer and the detail page entry list, that is, the closing detail page entry list, is stopped.

In some embodiments, the step 102 of presenting the detail page entry may be implemented by the following technical solutions: presenting a list of detail page entries; wherein the detail page entry list comprises a plurality of detail page entries of at least one of the following types: a detail page entry corresponding to the segment being played; a detail page entry corresponding to a clip to be played.

For example, referring to fig. 4G, fig. 4G is an interface diagram of an information recommendation method provided in an embodiment of the present invention, a detail page entry list 401G and a video playing interface 402G are mutually exclusive displays, an introduction section of information corresponding to a third detail page entry is currently being played, and a detail page entry of a fourth section to be played next, that is, a fourth detail page entry, is also presented, so that a user may stop playing the current section and directly start playing a section corresponding to the fourth detail page entry.

As an example, the detail page entries in the detail page entry list may be the detail page entry of the currently played clip and the detail page entry of the not-yet-played clip, so that in response to the triggering operation for the detail page entry of the not-yet-played clip, the playing of the current clip may be stopped, and the playing of the clip corresponding to the detail page entry corresponding to the triggering operation may be directly started.

In some embodiments, the sorting of the detail page entries in the detail page entry list is consistent with the sorting of the fragments corresponding to the detail page entries, the sorting of the detail page entries supports a manual adjustment function, and the sorting of the detail page entries supports a manual deletion function.

As an example, in response to a delete operation (a pre-configured slide operation or a double-click operation) for a detail page entry, a target detail page entry of the delete operation is deleted, and in response to a sequence adjustment operation for the detail page entry, the target detail page entry of the sequence adjustment operation is moved to a target position in the queue, thereby achieving target detail page entry adjustment.

In some embodiments, the step 102 of presenting the list of detail page entries may be implemented by: and presenting detail page entries corresponding to the played and playing fragments in the detail page entry list in sequence until the detail page entry list comprises the detail page entry corresponding to each fragment.

As an example, the detail page entries may be arranged in the order of playing the corresponding segments, for example, when the second segment is played, the detail page entry of the second segment is presented, but at the same time, the detail page entry of the first segment is reserved, and the detail page entry of the second segment is presented in the order with the detail page entry of the first segment, for example, above, below, left or right of the detail page entry of the previous segment, or in another arrangement.

In some embodiments, the step 102 of presenting the list of detail page entries may be implemented by: presenting detail page entries corresponding to the played and playing clips in the detail page entry list according to the sequence; when the number of the detail page entries presented in the detail page entry list reaches the maximum number of the detail page entry list, presenting the detail page entries corresponding to the new segment being played in a first-in first-out mode; wherein the maximum number is less than the number of the plurality of segments; the maximum number is a preset fixed value, or the maximum number is the maximum number of detail page entries that can be presented when the detail page entry list adopts the target size, and the ratio between the target size and the size of the playing page of the clip is smaller than a ratio threshold.

As an example, referring to fig. 4F, fig. 4F is an interface diagram of the information recommendation method according to the embodiment of the present invention, where a detail page entry list 401F and a video playing interface 402F are mutually exclusive displays, the maximum number of detail page entries in the detail page entry list is 3, the presented list includes an introduction fragment of information corresponding to a third detail page entry that is currently being played, after the introduction fragment of information corresponding to a current third detail page entry is played, a fourth fragment is played, and a fourth detail page entry is presented in the list, and since the maximum number of detail page entries in the detail page entry list is 3, the first detail page entry that is originally presented is removed from the list.

In some embodiments, the ratio threshold may be a maximum value that ensures viewing of the segment is not affected, a maximum number of the detail page entry list, and thus excessive occlusion of the segment is avoided when the video is played in the embedded picture presentation mode and the detail page entry is presented, or the segment is disturbed in the mutually exclusive embedded picture presentation mode, so as to distract the user from viewing the segment.

In some embodiments, the list may support forward and backward lookup operations (e.g., in a sliding fashion) based on the order of play, so that detail page entries that have been moved out of the list and detail page entries for segments that have not yet been played may be presented; the information recommendation method according to the embodiment of the present invention further provides an entry support locking function, which is configured to lock the detail page entry not to be moved out of the list, and referring to fig. 4H, where fig. 4H is an interface diagram of the information recommendation method according to the embodiment of the present invention, the detail page entry list 401H and the video playing interface 402H are mutually exclusive displays, the maximum number of detail page entries in the detail page entry list is 3, the presented list includes an introduction fragment of information corresponding to a third detail page entry currently being played and a detail page entry of a fourth fragment to be played, when a fifth fragment is played, the second detail page entry should be removed, but the second detail page entry is in a locked state, so the second detail page entry is retained in the list, the third detail page entry is removed, in response to an unlocking operation for the locked detail page entry, the detail page entry targeted by the unlock operation will be unlocked and in a deletable state while the arrangement order of the locked detail page entries is in an adjustable state, i.e. can be moved but cannot be deleted unless unlocked.

By way of example, the list can support forward search and backward search operations based on the playing order, so that the detail page entries of the moved-out list and the detail page entries of the not-yet-played segments can be presented, the list supports detail page entry locking function and order adjusting function, so that the capability of quick review and prospect for the detail pages in the list is provided, the target detail page entries are presented in response to the forward search and backward search operations for the list, and the detail pages corresponding to the information of the target detail page entries are presented in response to the triggering operation for the target detail page entries, so that the technical effect of quick positioning and presenting of the information is achieved.

Referring to fig. 3F, in the information recommendation method provided in the embodiment of the present invention, in step 201, a video request is sent to a server to obtain a video, a time node list corresponding to the video, and an information list; in step 202, the server acquires a plurality of clips, performs diversity ordering on the plurality of clips to serve as an order for playing the plurality of clips, and combines the plurality of clips according to the order to obtain a corresponding video; in step 203, receiving a video returned by the server, a time node list corresponding to the video and an information list; in step 204, playing a video, wherein the video comprises a plurality of segments, and each segment is used for introducing at least one piece of information; in step 205, during the playing of any segment in the video, a detail page entry is presented.

Next, an exemplary application of the information consulting method provided by the embodiment of the present invention in an actual application scenario will be described.

The information consultation method provided by the embodiment of the invention can provide immersive video experience for the user at the moment that the recommendation client (such as a news client) is started, the user can know key information to be recommended in a dozen of seconds, the information card corresponding to each segment is popped out in the playing process to be used as an information inlet, and if the user is interested in certain information in the video, the client jumps to a detail page of the corresponding information to display after receiving clicking operation aiming at the corresponding information card, so that the recommendation efficiency of a recommendation system is improved.

After the application of cold start or hot start, a video with background music is played first, the video is divided into a plurality of segments, each segment can simply introduce an information (news) in about 2 seconds, each time a segment is played, a card inlet of detailed information corresponding to the segment can be popped up at the top of a display interface of a client, when the next segment is played, the card inlet of the previous segment is pushed out of a screen to prevent too many cards from blocking the video, the card can be clicked to a detail page to check the more detailed introduction of the information in the video playing process, for example, for a news client, the more detailed introduction can be a special or image-text article, after the whole video is played, a list floating layer of the card inlets of all information in the video can be popped up for a user to select, and a control for closing the floating layer is provided for the user, and after the control is triggered, an information list of the information recommendation client side is continuously presented, and an operation of clicking a certain card in the floating layer of the list can be received, so that a detail page of the corresponding information is presented.

In order to ensure the fluency of experience, the played video is downloaded in advance when the client is in the foreground running state or the client is in the background running state last time, after the video is started, the video can be played immediately, and when a small segment is played, a card entry of information corresponding to the segment is popped up at the top, as shown in fig. 4A, fig. 4A is an interface schematic diagram of an information recommendation method provided in an embodiment of the present invention, where in fig. 4A video play page 401A is presented, a news card 402A is presented on the top of the video playing page 401A, the video content currently played in the video playing page 401A is used to introduce news information corresponding to the news card 402A, a trigger operation for the news card 402A, such as a click operation, the news detail page of the news information corresponding to the news card 402A can be skipped from the video play page 401A immediately. Referring to fig. 4B, fig. 4B is an interface schematic diagram of an information recommendation method provided by an embodiment of the present invention, and a news detail page 401B presented in fig. 4B is a skip result of fig. 4A, where the detail page may be of many types (articles, videos, image collections, and the like), and may be specifically determined according to a service scene. Referring to fig. 4C, fig. 4C is an interface schematic diagram of the information recommendation method provided in the embodiment of the present invention, if a video is closed and a floating list layer pops up after the video is played, 402C in fig. 4C is the floating list layer presented on the information flow page 401C in a floating manner, all information covered by the played video is presented in a list form, the list may be semi-transparent, a conventional information flow list in the client is still presented below the list, when an operation of closing the floating list layer is received, the list is related, when a click operation for any card in the list is received, the list is shifted to a detail page corresponding to the clicked card for browsing, and news in the floating list layer are news mentioned in the video that has just been played, that is, the video and the floating layer list are completely corresponding.

According to the information recommendation method provided by the embodiment of the invention, the video played after cold start or hot start can be the video downloaded to the local last time so as to ensure the smoothness of video playing after the client is started, under the condition of hot start, the process of the client still runs at the background, the video can be the video which needs to be downloaded according to the browsing record in the last foreground process and is downloaded when the process runs at the background, when the client is started from the existing process, the video is played, the video can also be temporarily downloaded to the local so as to ensure the timeliness of news, the temporary downloading is an alternative technical means which is downloaded in advance, and the conditions of the temporary downloading technical means are adopted: 1) the timestamp in the bound link in the video downloaded to the local exceeds a timestamp threshold; 2) the time interval between the current start and the last start exceeds a time interval threshold value, so that the timeliness of the news in the video downloaded last time cannot be guaranteed; in the process of card presentation, the mode of popping up the news cards can be from top to bottom or (left to right) popping up, and the previous news card moves out of the video playing interface from the original position to the bottom (right) along the popping direction; the number of the cards can be multiple, namely, the previous card is reserved when the next card is popped out to form a queue, and the queue control can be performed on the cards in the queue form in a first-in first-out mode; and after the video is played, a list floating layer is presented, and besides triggering the cards in the list and closing the list, the video can be played again or more hot videos can be played.

The video needs to be divided into a plurality of segments, the duration of each segment is not necessarily completely consistent, the server issues a time node list matched with the video, see fig. 5, fig. 5 is a schematic diagram of a background front-end protocol of the information recommendation method provided by the embodiment of the present invention, the time of starting playing of each segment is recorded in fig. 5, so as to ensure that a news card corresponding to the segment is popped up on time at the moment when the segment starts to be played, the background front-end protocol of the information recommendation method provided by the embodiment of the present invention includes video information, a video playing time node and a plurality of video-bound news, the video information carries a video playing address (video _ url) of a full-screen video and a cover map (cover _ image) of the full-screen video, the video playing time node includes a video time node (time) of each segment and a news information identifier (i d) bound to the corresponding time node of each segment, the method comprises the steps that a list formed by a plurality of news bound by a video comprises a plurality of news information identifiers, a news title (title) corresponding to each news information identifier (id) and a news link (news _ url), and a news client receives video information, a time node list and an information list sent by a server when being started last time; a news client sends a network request carrying a video playing address to acquire videos corresponding to a plurality of segments from a media server, the videos are played before information streams are presented after the client is started, a cover picture of a full-screen video is presented before the full-screen video is played to play a linking role, when a first segment is played, a news information identifier bound to a video time node corresponding to the segment is inquired from a time node list, news titles and news links corresponding to the same news information identifier are inquired from a list formed by a plurality of news based on the inquired news information identifier, a detail page entry comprising the inquired news titles and the news links is presented, the triggering operation of the detail page entry is monitored at the news client, and when the triggering operation of the detail page entry is monitored, a detail page acquisition network request is sent to the network address in the news link, to retrieve and present the details page.

Referring to fig. 6, fig. 6 is a strong binding diagram of the information recommendation method provided by the embodiment of the present invention, this video may be edited in advance, each segment is in a strong binding relationship with a specific news link, each segment has a start time and an end time, the start time and the end time are also the start time and the end time of presentation of the news link to which the segment is bound, each news link has a corresponding news identifier, the strong binding diagram in fig. 6 is a specific example of the background front-end protocol in fig. 5, in a full-screen video with a duration of 10 seconds, segment 1 is played first, a time node of segment 1 is 0, i.e., segment 1 is played in a time interval from 0 seconds to 2 seconds, a corresponding bound news information identifier 1 can be queried from time node 0, because news information identifier 1, news title (xx crash) and news link (url1) are correspondingly bound together, the method comprises the steps of inquiring to present a detail page entry comprising a news title (x x unfortunate crash) and a news link (url1) when a segment 1 is played based on a news information identifier 1, monitoring a triggering operation on the detail page entry 1 at a news client, sending a detail page acquisition network request to a network address in the news link when the triggering operation on the detail page entry is monitored so as to acquire and present a detail page about the 'xx unfortunate crash', and performing inquiry presentation on a subsequent segment, the detail page entry and the detail page in the full-screen video by adopting the same logic.

In a news client, an information introduction video is played when the news client is started, the information introduction video comprises a plurality of information introduction segments, each segment introduces one piece of information to be recommended, a user obtains immersive video experience when watching the information and learns the content of the information to be recommended in a short time, a detail entry corresponding to the information to be recommended is presented in the segment playing process, so that the user can click the detail page entry in time to jump to a detail page of the introduced information for deep browsing, the recommendation efficiency of the recommendation system is improved, the resource occupation of background computing resources of the recommendation system is reduced, and the evaluation reliability of indexes such as the heat of the information or the personal interest of the user can be improved because the behavior data (clicking behavior or watching behavior without clicking behavior) of the user is generated under the condition that the user really knows the displayed information content, and further improving the closed-loop recommendation accuracy of the recommendation system.

Continuing with the exemplary structure of the information recommending apparatus 455 provided by the embodiment of the present invention implemented as software modules, in some embodiments, as shown in fig. 2, the software modules stored in the information recommending apparatus 455 of the memory 450 may include: a playing module 4551, configured to play a video, where the video includes multiple segments, and each segment is used to introduce at least one piece of information; a presentation module 4552, configured to present a detail page entry in the process of playing any segment in the video; wherein the detail page entry is used to jump to the detail page of the information introduced by the segment being played.

In some embodiments, the apparatus further comprises: an obtaining module 4553 configured to: before the plurality of segments are played in sequence, acquiring a video consisting of the plurality of segments, a time node list corresponding to the video and an information list; wherein the list of time nodes comprises; the video playing method comprises the steps that a plurality of time nodes which correspond to the playing start time of a plurality of clips in a time axis of the video in a one-to-one mode, and information identifications of information associated with each time node, wherein an information list comprises information titles and information links associated with each information identification.

In some embodiments, the presentation module 4552 is further configured to: in the process of playing the video, searching a target information identifier corresponding to a time node reached in the real-time playing process in a time list, and searching a target information link associated with the target information identifier in the information list; presenting a detail page entry including a target information link; in response to the triggering operation aiming at the detail page entry, pausing the playing segment and linking according to the target information to present a detail page of the information introduced by the paused playing segment; in response to a return operation received in the detail page, the presentation of the detail page is stopped and the playing of the paused clip is resumed.

In some embodiments, the presentation module 4552 is further configured to: when a target information link associated with the target information identifier is searched in the information list, a target information title associated with the target information identifier is searched in the information list; when a detail page entry including a link to the target information is presented, a target information title is presented in the detail page entry.

In some embodiments, when the client sequentially plays the plurality of segments after switching from the pure background running state to the foreground display state, the obtaining module 4553 is further configured to: searching a video, a time node list corresponding to the video and an information list which are obtained by sending a video request to a server when a client is started; the video is generated by the server in the following way: extracting user characteristics from user behavior data of a client; aiming at the period that the client side is switched from a pure background running state to a foreground display state, acquiring a plurality of fragments to be recommended which are sequenced in the front based on at least one dimension in the period; determining the similarity between the user characteristics of the client and the information characteristics of the introduced information of each to-be-recommended segment; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

In some embodiments, when the client is to play the plurality of segments sequentially after the start and the duration of the period between the last two starts is greater than the time interval threshold, the obtaining module 4553 is further configured to: sending a video request to a server to acquire a video, a time node list corresponding to the video and an information list; wherein the sequence of the plurality of segments and the plurality of segments is determined by the server by: aiming at a window period before the client is started for the last time, acquiring a plurality of fragments to be recommended which are sequenced at the top based on at least one dimension in the window period, wherein the duration of the window period is less than the duration of a period between the last two starts; determining the similarity between the user characteristics of the client and the information characteristics of the information introduced by each segment to be recommended; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

In some embodiments, the obtaining module 4553 is further configured to: sending a video request to a server; receiving video information sent by a server in response to a video request, a time node list corresponding to the video and an information list; the video information comprises a video playing address used by the media server for storing the video; and sending a network request carrying a video playing address to acquire the video from the media server.

In some embodiments, when the client is to play the plurality of segments sequentially after the start and the duration of the period between the last two starts is not greater than the time interval threshold, the obtaining module 4553 is further configured to: searching a plurality of fragments, a time node list and an information list stored by a client; the client side sends a video request to the server, wherein the plurality of segments, the time node list and the information list are obtained when the client side is started last time by sending the video request to the server; the plurality of segments and the time node list are determined by the server in the following way: acquiring a plurality of fragments to be recommended which are ranked in the front based on at least one dimension in an acquisition period; determining the similarity between the user characteristics of the client and the information characteristics of the introduced information of each to-be-recommended segment; selecting a plurality of fragments which are sorted in the descending order of the similarity; performing diversity ordering for the plurality of clips as an order in which the plurality of clips are played; and combining the plurality of segments according to the sequence to obtain the corresponding video.

In some embodiments, the presentation module 4552 is further configured to: when the plurality of segments finish playing, presenting the information flow, and presenting a detail page entry list in a floating layer with transparency covering the information flow; the detail page entry list comprises detail page entries corresponding to the plurality of fragments one by one; and stopping presenting the floating layer and the detail page entry list in response to a closing operation aiming at the detail page entry list.

In some embodiments, the presentation module 4552 is further configured to: presenting a list of detail page entries; wherein the detail page entry list comprises a plurality of detail page entries of at least one of the following types: a detail page entry corresponding to the segment being played; a detail page entry corresponding to a clip to be played.

In some embodiments, the presentation module 4552 is further configured to: and presenting detail page entries corresponding to the played and playing fragments in the detail page entry list in sequence until the detail page entry list comprises the detail page entry corresponding to each fragment.

In some embodiments, the presentation module 4552 is further configured to: presenting detail page entries corresponding to the played and playing clips in the detail page entry list according to the sequence; when the number of the detail page entries presented in the detail page entry list reaches the maximum number of the detail page entry list, presenting the detail page entries corresponding to the new segment being played in a first-in first-out mode; wherein the maximum number is less than the number of the plurality of segments; the maximum number is a preset fixed value, or the maximum number is the maximum number of detail page entries that can be presented when the detail page entry list adopts the target size, and the ratio between the target size and the size of the playing page of the clip is smaller than a ratio threshold.

Embodiments of the present invention provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the information recommendation method according to the embodiment of the invention.

Embodiments of the present invention provide a computer-readable storage medium storing executable instructions, which when executed by a processor, cause the processor to perform an information recommendation method provided by embodiments of the present invention, for example, the information recommendation method shown in fig. 3A-3F.

In some embodiments, the computer-readable storage medium may be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily have to correspond, to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

In summary, according to the embodiment of the present invention, a user obtains an immersive video experience by playing an information introduction video, obtains information to be recommended in a short time, and can click to jump to a detail page of the introduced information for deep browsing by presenting a corresponding information detail entry in a playing process, so that the recommendation efficiency of the recommendation system is improved, the resource occupation of background computing resources of the recommendation system is reduced, the evaluation reliability of evaluation indexes such as the heat degree of information is improved, and the recommendation accuracy of the recommendation system is improved.

The above description is only an example of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims

1. An information recommendation method, characterized in that the method comprises:

2. The method of claim 1, wherein prior to playing the video, the method further comprises:

3. The method of claim 2, wherein presenting a detail page entry during the playing of any of the segments in the video comprises:

presenting a detail page entry including the target information link;

the method further comprises the following steps:

in response to the triggering operation aiming at the detail page entry, pausing the playing segment, and presenting a detail page of information introduced by the paused playing segment according to the target information link;

4. The method of claim 3, further comprising:

5. The method according to claim 2, wherein when the client sequentially plays the plurality of segments after switching from the pure background running state to the foreground display state, the obtaining a video composed of the plurality of segments, a time node list corresponding to the video, and an information list comprises:

wherein the video is generated by the server by:

extracting user characteristics from the user behavior data of the client;

6. The method of claim 2,

when the client sequentially plays the plurality of segments after starting and the duration of a period between two latest starts is greater than a time interval threshold, the acquiring a video composed of the plurality of segments, a time node list corresponding to the video, and an information list includes:

7. The method of claim 6, wherein sending a video request to a server to obtain the video, a list of time nodes corresponding to the video, and a list of information comprises:

sending a video request to a server;

8. The method of claim 2,

when the client sequentially plays the plurality of segments after starting and the duration of a period between two latest starts is not greater than a time interval threshold, the acquiring a video composed of the plurality of segments, a time node list corresponding to the video, and an information list includes:

9. The method of claim 1, further comprising:

10. The method of claim 1, wherein the presenting a details page entry comprises:

presenting a list of detail page entries;

a detail page entry corresponding to the segment being played;

a detail page entry corresponding to a clip to be played.

11. The method of claim 10, wherein said presenting a list of detail page entries comprises:

and presenting detail page entries corresponding to the played and playing sections in the detail page entry list in sequence until the detail page entry list comprises the detail page entry corresponding to each section.

12. The method of claim 10, wherein said presenting a list of detail page entries comprises:

13. An information recommendation apparatus, characterized in that the apparatus comprises:

14. An electronic device, comprising:

a memory for storing executable instructions;

a processor for implementing the information recommendation method of any one of claims 1 to 12 when executing the executable instructions stored in the memory.

15. A computer-readable storage medium storing executable instructions for implementing the information recommendation method of any one of claims 1 to 12 when executed by a processor.