CN111833111A - Client database construction and flow-guiding rebate system based on product sales platform - Google Patents
Client database construction and flow-guiding rebate system based on product sales platform Download PDFInfo
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- G06Q30/00—Commerce
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Abstract
The application discloses a customer database construction and drainage rebate system based on a product sales platform, which comprises a server, a background end and a third end, wherein the server and the background end are connected and interacted, the third end is respectively connected and interacted with the server and the background end, the server is used for consumer shopping/merchant parking information interaction, the background end is used for providing data storage and large-scale operation for the server, and the third end is used for merchant information interaction; the service end is configured and at least used for returning to the drainage merchant according to a fixed limit or percentage after the customer source of the drainage merchant is consumed by the drainage merchant. The method and the system realize the product sale and the drainage rebate of the merchant, obtain the consumption flow fast and have high efficiency, and the consumption flow is more consumption quality of consumed products.
Description
Technical Field
The application relates to the field of electronic commerce, in particular to a client database construction and flow-guiding rebate system based on a product sales platform.
Background
The traditional electronic platform sales mode only enables a merchant to obtain one-time consumption income, additional income is not generated after customer consumption, derivative value cannot be obtained, and the merchant cannot utilize the customer big data covered by the merchant, so that the method is serious resource waste. This clearly does not keep pace with the development of the information age. Although the e-commerce sales mode of the split customer distribution is already available at present, the e-commerce sales mode has single function, only can develop customers in consumer groups, and cannot form contact with other merchants, so that the consumption flow is slow, and the quality cannot be guaranteed.
Disclosure of Invention
In order to overcome the defects in the prior art, the application provides a client database construction and flow-guiding rebate system based on a product sales platform.
The technical scheme adopted by the application for solving the technical problem is as follows:
a customer database construction and flow-guiding rebate system based on a product sales platform comprises a service end, a background end and a third end, wherein the service end and the background end are connected and interacted, the third end is respectively connected and interacted with the service end and the background end, the service end is used for consumer shopping/merchant parking information interaction, the background end is used for providing data storage and large-scale operation for the service end, and the third end is used for merchant information interaction; the service end is configured and at least used for returning to the drainage merchant according to a fixed limit or percentage after the customer source of the drainage merchant is consumed by the drainage merchant.
Further, the service end comprises a merchant self-standing module, a customer registration module, a purchasing module, a payment module, a distribution module and a rebate module which are connected, wherein the merchant self-standing module is used for supporting merchants to fill merchant information on line, upload merchant certificates and apply for opening an account, correspondingly, the background end is at least used for supporting merchant information to form codes at the background, an independent sales platform is arranged for the merchants, the merchants are supported to edit own products on the sales platform, apply for putting on the shelf and at least support background auditing, and product codes are generated after the merchants pass examination; the client registration module is used for supporting a client to fill in registration information and complete registration, wherein the registration information comprises a client name, an identity card number, a mobile phone number and WeChat information; the purchasing module is used for supporting the client to purchase merchant products on line; the payment module is used for supporting the client to pay online; the distribution module is used for supporting merchants to directionally guide the passenger source to other merchants in the appointed industry for distribution; the rebate module is used for supporting a user of the drainage merchant to rebate the drainage merchant according to a fixed limit or percentage after the user is consumed by the drainage merchant.
Further, the server includes a mixed-mode mobile application framework.
Furthermore, the third terminal is used for supporting the client to check and check the account through a WeChat 'scanning' certificate or a two-dimensional code electronic certificate in the applet. The server comprises a WeChat applet in a mixed-mode mobile application framework, and interface interaction of the server comprises two-dimension code scanning login or applet searching login.
Furthermore, the server comprises a WeChat applet in the mixed-mode mobile application framework, and the background comprises a client registration interaction module, a client database module, an electronic certificate module and a verification and cancellation module which are connected with each other; the client registration interaction module is used for receiving client registration information sent by the WeChat applet and newly adding or updating the client information in a client database; the customer information in the database comprises name, gender, identification card number, purchasing information and date and time to the merchant; the customer database module is used for storing customer information and specifically used for establishing at least one database data paging or sub-database for configuring the mapping relation between a merchant and a customer when the customer purchases a merchant product; the electronic certificate module is used for receiving a purchase request sent by the WeChat applet, inquiring the customer database to obtain customer information, sending payment information to the WeChat applet, receiving payment completion information sent by the WeChat applet, updating the customer database and sending a two-dimensional code electronic certificate or a short message certificate to the WeChat applet; the verification and cancellation client is used for supporting interaction with the third end, namely, scanning a certificate through WeChat or checking and cancellation of a client through a two-dimensional code electronic certificate in a small program.
Furthermore, the background end also comprises a big data information acquisition module for acquiring big data.
The method has the advantages that the product sale and the drainage rebate of the merchant are realized, the consumption flow is fast, the efficiency is high, and the consumption flow is high in consumed quality; the service end is configured to return to the drainage merchant according to a fixed amount or percentage after a customer source of the drainage merchant is consumed by the drainage merchant, so as to complete product sale and drainage return for the merchant. The background end of the application further comprises a big data information acquisition module for acquiring big data, the big data are converted into merchant profits, and then an e-commerce platform of a B2C2B closed industry ecosphere is formed.
The description of the figures in the drawings,
FIG. 1 is a block diagram illustrating the structure of an embodiment of a customer database construction and flow-guiding rebate system based on a product sales platform according to the present application;
FIG. 2 is a block diagram of a server-side architecture of the present application;
FIG. 3 is a block diagram of a backend architecture composition of the present application;
the present application is further described below with reference to the drawings and examples.
Detailed Description
In the implementation, an embodiment of a customer database construction and drainage rebate system based on a product sales platform is shown in fig. 1 and comprises a service end, a background end and a third end, wherein the service end and the background end are connected and interacted with each other, the third end is respectively connected and interacted with the service end and the background end, the service end is used for consumer shopping/merchant deposit information interaction, the background end is used for providing data storage and large-scale operation for the service end, and the third end is used for merchant information interaction; the service end is configured and at least used for returning to the drainage merchant according to a fixed limit or percentage after the customer source of the drainage merchant is consumed by the drainage merchant; in the specific implementation, the shopping/merchant entrance information of the consumer is completed through the interaction of the server, the background end face provides data storage and large-scale operation for the server in the interaction, when the customer source of the drainage merchant is consumed by the drainage merchant, the configuration of the server supports the return of the product to the drainage merchant according to a fixed limit or percentage, and the product sale and the drainage return of the merchant are completed in the process.
As shown in fig. 2, the service end includes a merchant self-standing module, a customer registration module, a purchasing module, a payment module, a distribution module, and a rebate module, which are connected to each other, the merchant self-standing module is used for supporting merchants to fill merchant information online, upload merchant certificates, and apply for opening an account, correspondingly, the backend is at least used for supporting merchant information to form codes at the background, providing an independent sales platform for merchants, supporting merchants to edit their own products on the sales platform, apply for shelving, and at least support backend auditing, and generate product codes after the auditing is passed; the client registration module is used for supporting a client to fill in registration information and complete registration, wherein the registration information comprises a client name, an identity card number, a mobile phone number and WeChat information; the purchasing module is used for supporting the client to purchase merchant products on line; the payment module is used for supporting the client to pay online; the distribution module is used for supporting merchants to directionally guide the passenger source to other merchants in the appointed industry for distribution; the rebate module is used for supporting a user of the drainage merchant to rebate the drainage merchant according to a fixed limit or percentage after the user is consumed by the drainage merchant. In the implementation, a merchant fills in merchant information on line, uploads merchant certificates, applies for opening an account, correspondingly, a background end supports the merchant information to form codes in the background, provides an independent sales platform for the merchant, supports the merchant to edit own products on the sales platform, applies for shelving, supports background auditing, and generates product codes after the examination is passed; the customer uses the customer registration module to fill in registration information and complete registration, wherein the registration information comprises a customer name, an identity card number, a mobile phone number and WeChat information; using the purchasing module to purchase merchant products on line, and using the payment module to complete on-line payment; using the distribution module merchant, can direct the introduction of the customer source to other designated industry merchants as distribution; the rebate module supports that when the customer source of the drainage merchant is consumed by the drainage merchant, rebates are given to the drainage merchant according to a fixed limit or percentage. In the process, more specific merchant product sales and drainage rebates are completed.
The server comprises a mixed mode mobile application framework; the mixed-mode mobile application refers to an App between a Web-App and a Native-App, and has the advantages of 'Native App good user interaction experience' and 'Web App cross-platform development'.
And the third end is used for supporting the client to check and check the account through a WeChat 'scanning' certificate or a two-dimensional code electronic certificate in an applet.
The server comprises a WeChat applet in a mixed-mode mobile application framework, and interface interaction of the server comprises two-dimensional code scanning login or applet searching login; the WeChat applet is an application that can be used without downloading and installing, and the user can open the application by scanning or searching one time. WeChat applets are essentially applications of Hybrid technology. Hybrid app (mixed mode mobile application). The small program can more and more call the functions (such as position information, a camera and the like) of the mobile phone. The main technology is as follows: WXML (HTML 5), wxss (css), javascript.
In a more specific implementation, the server includes a wechat applet in a mixed-mode mobile application framework, and as shown in fig. 3, the backend includes a client registration interaction module, a client database module, an electronic certificate module, and a verification and cancellation module, which are connected to each other; the client registration interaction module is used for receiving client registration information sent by the WeChat applet and newly adding or updating the client information in a client database; the customer information in the database comprises name, gender, identification card number, purchasing information and date and time to the merchant; the customer database module is used for storing customer information and specifically used for establishing at least one database data paging or sub-database for configuring the mapping relation between a merchant and a customer when the customer purchases a merchant product; the electronic certificate module is used for receiving a purchase request sent by the WeChat applet, inquiring the customer database to obtain customer information, sending payment information to the WeChat applet, receiving payment completion information sent by the WeChat applet, updating the customer database and sending a two-dimensional code electronic certificate or a short message certificate to the WeChat applet; the verification and cancellation client is used for supporting interaction with the third end, namely, scanning a certificate through WeChat or checking and cancellation of a client through a two-dimensional code electronic certificate in a small program. In implementation, the client registration interaction module receives client registration information sent by the WeChat applet and adds or updates the client information in a client database; the customer information in the database comprises name, gender, identification card number, purchasing information and date and time to the merchant; meanwhile, the customer database module stores customer information, when a customer purchases a merchant product, a database of the customer is established for the merchant to be used as data acquisition, a database (in the implementation, a paging database or a sub-database) is established and used as a data base of drainage, the data is pushed to other merchants or commodity information of other merchants is pushed to corresponding customer interfaces through direct drainage or indirect, directional or random drainage, and a data base of return profit can be obtained by accessing the database after the purchase of the drainage (including direct drainage or indirect, directional or random drainage) is generated; at the same time or in time sequence, the electronic certificate module receives a purchase request sent by the WeChat applet, queries a customer database to obtain customer information, sends payment information to the WeChat applet, receives payment completion information sent by the WeChat applet, updates the customer database, and sends a two-dimensional code electronic certificate or a short message certificate to the WeChat applet; the verification and cancellation client side supports interaction with the third end, namely, customer verification and cancellation are carried out through a WeChat scanning certificate or a two-dimensional code electronic certificate in a small program. In specific implementation, the background end further comprises a big data information acquisition module for acquiring big data. The big data information acquisition module can be realized by adopting a crawler technology or software for managing and classifying data arranged in a background. For example, web crawlers (also called web spiders and robots) which simulate clients to send web requests and receive request responses are used as a program for automatically capturing internet information according to certain rules. The basic workflow of the crawler is as follows: firstly, selecting a part of seed URLs, and putting the URLs into a URL queue to be captured; and taking out the URLs to be captured, analyzing the DNS to obtain the IP of the host, downloading the webpages corresponding to the URLs, storing the webpages into a downloaded webpage library, and putting the URLs into a captured URL queue. And analyzing the URL in the captured URL queue, analyzing other URLs in the captured URL queue, and putting the URL into the URL queue to be captured, thereby entering the next cycle. For reference in the concrete technology, the chinese patent CN201810697344.0 is a method for parallel processing of feature extraction for big data, and specifically includes the following steps: allocating storage space for task data and feature data on a GPU; providing keywords in a feature data keyword library, collecting URLs on a search engine, and providing collection of user-defined keywords; according to the captured configuration information, starting from a layout index page of a target website, capturing text links appearing on the layout index page one by one, crawling text paging information and text content from the links deep into the text, and removing duplication of the obtained URL by the system in a URL (uniform resource locator) verification mode; the URL acquisition crawler comprises a depth-first algorithm and a breadth-first algorithm, can be configured with crawling depth and user permission, determines a service interface for data capturing through caller service, determines a realization service for responding to the service interface through provider service, and further captures data in other business documents through calling the realization service, so that the core business document is taken as a dimension, the data of the business document related to the core business document can be automatically captured, and the convenience of operation is greatly improved; determining to grab a target website, firstly finding out the website containing the required data, and judging the reliability of the data and the feasibility and difficulty of grabbing; analyzing page content and an organization mode thereof, and determining a capturing rule; and matching the regular expression with the text of each layer, and performing matching search on the webpage text according to the defined identification string to extract the required data.
Attention is paid to avoiding websites with anti-acquisition measures applied, such as: the method comprises the steps of limiting the access times of an IP address to a page within a certain time, encrypting a content page by using javascript, allowing a user to browse only after logging in and allowing a website viewed only through the connection of a website page. As the webpage is a semi-structured document and comprises a large amount of formats and other multimedia information besides data content, the organization characteristics of the webpage data must be known before capturing, the identification rule of the target data item is determined, and the analysis is carried out by looking up the source file. In the matching search process, in order to enhance flexibility as much as possible, a regular expression is adopted. In a specific implementation, an embodiment of the present application, for example, an e-commerce platform:
the E-commerce platform is designed to be a E-commerce platform which is specially used for merchants to capture big data of customers and convert the big data into merchant profits, and further forms a B2C2B closed industry ecosphere.
The implementation method comprises the first step that a merchant joins in a platform in the embodiment, the platform allocates an independent electronic merchant account number and a password for the merchant, the merchant can rack own products on the allocated merchant platform and generate merchant-specific two-dimensional codes, after a customer scans the merchant two-dimensional codes on the platform in the embodiment for purchasing the products for the first time, the platform background in the embodiment of the application locks the customer as a fixed customer source of the merchant by default, and a fixed customer source code is generated for the merchant and the customer by a platform general background in the embodiment of the application, so that the subsequent consumption condition of the customer in the platform in the embodiment is recorded. And is used as a rebate basis. Secondly, in the platform of the embodiment of the application, after a certain amount of fixed customer source big data is accumulated by a merchant, the platform background can guide the customers to the appointed merchant, and after the fixed customer sources consume, the platform background can return the limit consumed by the guided merchant to the guided merchant according to a fixed amount or a fixed percentage. By analogy, in the platform of the embodiment, each business and the customer firstly carry out B2C transaction, obtain the first-catch customer big data resource, and then guide the customer big data to carry out C2B consumption of the transaction of the customer and other businesses, thereby facilitating the B2B rebate returned by the drainage business to the drainage business, so that a multi-B2C 2B mode closed ecological circle can be formed, and finally an industry destiny community closely related to each industry is formed.
Claims (7)
1. A customer database construction and flow-guiding rebate system based on a product sales platform is characterized by comprising a service end, a background end and a third end, wherein the service end and the background end are connected and interacted, the third end is respectively connected and interacted with the service end and the background end, the service end is used for consumer shopping/merchant deposit information interaction, the background end is used for providing data storage and large-scale operation for the service end, and the third end is used for merchant information interaction; the service end is configured and at least used for returning to the drainage merchant according to a fixed limit or percentage after the customer source of the drainage merchant is consumed by the drainage merchant.
2. The product sales platform-based customer database construction and flow-guiding rebate system according to claim 1, wherein the server comprises a merchant self-standing module, a customer registration module, a purchasing module, a payment module, a distribution module, and a rebate module, which are connected, wherein the merchant self-standing module is used for supporting merchants to fill merchant information on line, upload merchant certificates, apply for opening an account, and correspondingly, the backend is at least used for supporting merchant information to form codes at the backend, providing an independent sales platform for merchants, supporting merchants to edit their own products on the sales platform, apply for shelving, and at least support backend auditing, and generate product codes after the auditing is passed; the client registration module is used for supporting a client to fill in registration information and complete registration, wherein the registration information comprises a client name, an identity card number, a mobile phone number and WeChat information; the purchasing module is used for supporting the client to purchase merchant products on line; the payment module is used for supporting the client to pay online; the distribution module is used for supporting merchants to directionally guide the passenger source to other merchants in the appointed industry for distribution; the rebate module is used for supporting a user of the drainage merchant to rebate the drainage merchant according to a fixed limit or percentage after the user is consumed by the drainage merchant.
3. The product sales platform based customer database construction and flow-directed rebate system of claim 2, wherein the server comprises a mixed-mode mobile application framework.
4. The system for building, guiding and rebateing customer database based on product sales platform of claim 1, wherein the third terminal is used to support customer verification and cancellation by WeChat "Scan" voucher or two-dimension code electronic voucher in applet.
5. The product sales platform-based customer database construction and flow-guiding rebate system of claim 3, wherein the server comprises a WeChat applet in a mixed-mode mobile application framework, and the interface interaction of the server comprises two-dimensional code scanning login or search applet login.
6. The product sales platform-based customer database construction and flow-guiding rebate system of claim 3, wherein the server comprises a WeChat applet in a mixed-mode mobile application framework, and the backend comprises a customer registration interaction module, a customer database module, an electronic certificate module, and a verification and cancellation module, which are connected with each other; the client registration interaction module is used for receiving client registration information sent by the WeChat applet and newly adding or updating the client information in a client database; the customer information in the database comprises name, gender, identification card number, purchasing information and date and time to the merchant; the customer database module is used for storing customer information and specifically used for establishing at least one database data paging or sub-database for configuring the mapping relation between a merchant and a customer when the customer purchases a merchant product; the electronic certificate module is used for receiving a purchase request sent by the WeChat applet, inquiring the customer database to obtain customer information, sending payment information to the WeChat applet, receiving payment completion information sent by the WeChat applet, updating the customer database and sending a two-dimensional code electronic certificate or a short message certificate to the WeChat applet; the verification and cancellation client is used for supporting interaction with the third end, namely, scanning a certificate through WeChat or checking and cancellation of a client through a two-dimensional code electronic certificate in a small program.
7. The product sales platform based customer database construction and flow-guiding rebate system of claim 1, wherein the backend further comprises a big data information collection module for collecting big data.
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| CN112785353B (en) * | 2021-03-04 | 2024-03-22 | 深圳大智软件技术有限公司 | Method for adding vermicelli to sales WeChat in guiding way |
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Application publication date: 20201027 |