CN111815374B

CN111815374B - Advertisement putting method and device, electronic equipment and medium

Info

Publication number: CN111815374B
Application number: CN202010918852.4A
Authority: CN
Inventors: 肖祖艺; 李旸
Original assignee: Beijing Youyi Internet Technology Development Co ltd
Current assignee: Beijing Youyi Internet Technology Development Co ltd
Priority date: 2020-09-04
Filing date: 2020-09-04
Publication date: 2021-01-15
Anticipated expiration: 2040-09-04
Also published as: CN111815374A

Abstract

The embodiment of the invention provides an advertisement putting method, an advertisement putting device, electronic equipment and a medium, and relates to the technical field of advertisements. The method comprises the following steps: when receiving an advertisement request from a terminal, acquiring frequency recording information of the terminal, wherein the frequency recording information comprises: specifying frequency information of each preset frequency control level of the advertisement in each preset dimension period of each type of preset frequency control period, and determining an advertisement identifier of an advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and the preset frequency control information; and sending the advertisement identification of the advertisement participating in bidding to an advertisement putting server so that the advertisement putting server performs bidding processing on the advertisement participating in bidding and puts the advertisement to the terminal according to a bidding result. By adopting the method, the frequency information can be accurately recorded, so that the frequency of the advertisement can be accurately controlled.

Description

Advertisement putting method and device, electronic equipment and medium

Technical Field

The present invention relates to the field of advertisement technologies, and in particular, to an advertisement delivery method, an advertisement delivery apparatus, an electronic device, and a medium.

Background

Programmed advertisement is characterized in that each link in the whole process of digital media advertisement putting is informationized by technical means and is linked by technical means, and finally, the whole links of purchasing, putting, report tracking, continuous optimized putting and the like can be automatically completed by programs.

The advertising project can be divided into a plurality of levels, and one advertising project comprises a plurality of plans, each plan comprises a plurality of orders, and each order comprises a plurality of advertisements. The time for executing the project is the whole period of the project, and meanwhile, the project can be divided into different periods according to the natural month, the natural week and the natural day. In the prior art, after a certain advertisement is displayed on a terminal, frequency information of the advertisement displayed on the terminal, which is stored in a database, needs to be acquired, the frequency information is modified, and then the modified frequency information is stored in the database again.

For example, if advertisement 1 in order 1 is displayed on terminal 1 at 9:00:00 on 20/8/2020, the frequency information stored in the database for advertisement 1 displayed on terminal 1 is obtained, and the frequency information may be: advertisement 1 in order 1 is shown 1 time in a month, with a final display time of 8 months, 8 days, 20 days, 8:50:30, 2020. At this time, the frequency information may be changed to: advertisement 1 in order 1 is shown 2 times in a month with the last showing time being 9:00:00 at 8/20/2020 and the frequency information stored in the database is updated to the modified frequency information.

In addition, when the advertisement 1 in the order 1 is shown on the terminal 1 again at 9:00:05 at 8/20/2020, the frequency information stored in the database, which is shown on the terminal 1 by the advertisement 1, is obtained, and at this time, the frequency information in the database is not updated to 9:00:00 at 8/20/2020, so the obtained frequency information is still: advertisement 1 in order 1 is shown 1 time in a month, with a final display time of 8 months, 8 days, 20 days, 8:50:30, 2020. Then, the frequency information is modified into: advertisement 1 in order 1 is shown 2 times in a month with the last showing time being 9:00:05 at 8/20/8/2020, and then the frequency information stored in the database is updated to the modified frequency information.

In the above process, the frequency data of each period of each level of the advertisement is stored in a piece of frequency information, and the frequency information is modified twice, that is, actually, the display frequency of the advertisement 1 in the order 1 is 3 times, but the frequency information modified for the second time will cover the frequency information modified for the first time, resulting in inaccurate frequency information stored in the database.

In the prior art, the frequency control of advertisement delivery needs to be performed based on the frequency information stored in the database, but the frequency information stored in the database is inaccurate, so that the frequency control of advertisement delivery cannot be accurately performed.

Disclosure of Invention

An object of the embodiments of the present invention is to provide an advertisement delivery method, an advertisement delivery device, an electronic device, and a medium, so as to solve a problem that frequency information stored in a database is inaccurate, which results in that frequency control cannot be accurately performed on advertisement delivery. The specific technical scheme is as follows:

in a first aspect, an embodiment of the present invention provides an advertisement delivery method, where the method is applied to an advertisement frequency control system, and the method includes:

when receiving an advertisement request from a terminal, obtaining frequency recording information of the terminal, wherein the frequency recording information comprises: specifying frequency information of each preset frequency control level of the advertisement in a period of each preset dimension;

determining advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency record information and preset frequency control information;

and sending the advertisement identification of the advertisement participating in bidding to an advertisement putting server so that the advertisement putting server performs bidding processing on the advertisement participating in bidding and puts the advertisement to the terminal according to a bidding result.

In a possible implementation manner, the frequency record information of the terminal is updated through the following steps:

receiving advertisement display information and/or advertisement click information from the terminal; the advertisement display information comprises an advertisement identification of a displayed advertisement and display time of the displayed advertisement; the advertisement click information includes: the advertisement identification of the clicked advertisement and the clicked time of the clicked advertisement;

if the advertisement display information is received, generating first frequency data of the displayed advertisement according to the advertisement display information, and updating stored frequency record information of the terminal according to the first frequency data; the first frequency data comprises: the times that each preset frequency control level of the displayed advertisement is displayed in each type of preset frequency control period;

if the advertisement clicking information is received, generating second frequency data of the clicked advertisement according to the advertisement clicking information, and updating the stored frequency record information of the terminal according to the second frequency data; the second frequency data comprises: and the times of displaying each preset frequency control level of the clicked advertisement in each type of preset frequency control period.

In a possible implementation manner, the generating first frequency data of the displayed advertisement according to the advertisement display information includes:

determining the current period of each preset dimension to which the display time of the displayed advertisement belongs;

aiming at each preset frequency control level corresponding to the displayed advertisement, splicing the preset frequency control level with the current period of each preset dimension respectively to obtain a plurality of frequency IDs, and counting the displayed times corresponding to each frequency ID as 1;

generating the first frequency data, wherein the first frequency data comprises the displayed times corresponding to each frequency ID;

the generating of the second frequency data of the clicked advertisement according to the advertisement clicking information comprises:

determining the current period of each preset dimension to which the clicked time of the clicked advertisement belongs;

aiming at each preset frequency control level corresponding to the clicked advertisement, splicing the preset frequency control level with the current period of each preset dimension respectively to obtain a plurality of frequency IDs, and counting the clicked times corresponding to each frequency ID as 1;

and generating the second frequency data, wherein the second frequency data comprises clicked times corresponding to each frequency ID.

In a possible implementation manner, the frequency record information includes a frequency ID of the specified advertisement, a number of times of being clicked corresponding to each frequency ID, and a number of times of being shown corresponding to each frequency ID;

the updating the stored frequency record information of the terminal according to the first frequency data includes:

searching each frequency ID in the first frequency data from the frequency record information of the terminal;

adding 1 to the displayed times corresponding to the searched frequency ID;

if any frequency ID in the first frequency data is not found, storing the displayed times corresponding to the frequency ID in the first frequency data in frequency record information of the terminal;

the updating the stored frequency record information of the terminal according to the second frequency data includes:

searching each frequency ID in the second frequency data from the frequency record information of the terminal;

adding 1 to the clicked times corresponding to the found frequency ID;

and if any frequency ID in the second frequency data is not found, storing the clicked times corresponding to the frequency ID in the second frequency data in the frequency record information of the terminal.

In a possible implementation manner, the preset frequency control information includes a displayed frequency threshold and a clicked frequency threshold of each preset frequency control level in each period of a preset dimension;

the determining the advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency record information and the preset frequency control information comprises the following steps:

determining the total number of times that each frequency control level of each specified advertisement is displayed and the total number of times that each frequency control level of each specified advertisement is clicked in each period of the preset dimension according to the acquired frequency recording information of each specified advertisement;

and if the total number of times of being shown is smaller than the corresponding threshold value of the number of times of being shown, and/or the total number of times of being clicked is smaller than the corresponding threshold value of the number of times of being clicked, determining that the advertisement identification of the specified advertisement is the advertisement identification of the advertisement participating in bidding.

In one possible implementation, after the determining the advertisement identification of the advertisement participating in bidding in the specified advertisement, the method further comprises:

updating bidding frequency information of the advertisements participating in bidding, wherein the bidding frequency information is used for indicating the times of the advertisements participating in bidding;

before determining the advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency record information and the preset frequency control information, the method further comprises:

obtaining bidding frequency information of the specified advertisement, and if the bidding frequency information does not reach a bidding frequency threshold value, executing a step of determining an advertisement identifier of an advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and preset frequency control information.

In a possible implementation manner, the preset frequency control level includes any one or more of a project level, a plan level, an order level and an advertisement level;

the period of the preset dimension comprises any one or more of a full period, a month period, a cycle period and a day period of the execution of the advertisement item.

In a second aspect, an embodiment of the present invention provides an advertisement delivery device, where the device is applied to an advertisement frequency control system, and the device includes:

the receiving module is used for receiving an advertisement request from a terminal;

an obtaining module, configured to obtain frequency recording information of a terminal when the receiving module receives an advertisement request from the terminal, where the frequency recording information includes: specifying frequency information of each preset frequency control level of the advertisement in a period of each preset dimension;

the determining module is used for determining the advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency recording information and the preset frequency control information;

and the sending module is used for sending the advertisement identification of the advertisement participating in bidding to the advertisement putting server so that the advertisement putting server can perform bidding processing on the advertisement participating in bidding and put the advertisement to the terminal according to a bidding result.

In one possible implementation, the apparatus further includes: an update module;

the receiving module is further used for receiving advertisement display information and/or advertisement click information from the terminal; the advertisement display information comprises an advertisement identification of a displayed advertisement and display time of the displayed advertisement; the advertisement click information includes: the advertisement identification of the clicked advertisement and the clicked time of the clicked advertisement;

the updating module is used for generating first frequency data of the displayed advertisement according to the advertisement display information if the receiving module receives the advertisement display information, and updating the stored frequency record information of the terminal according to the first frequency data; the first frequency data comprises: the times that each preset frequency control level of the displayed advertisement is displayed in each type of preset frequency control period;

the updating module is further configured to generate second frequency data of the clicked advertisement according to the advertisement click information if the receiving module receives the advertisement click information, and update the stored frequency record information of the terminal according to the second frequency data; the second frequency data comprises: and the times of displaying each preset frequency control level of the clicked advertisement in each type of preset frequency control period.

In a possible implementation manner, the update module is specifically configured to:

the update module is specifically further configured to:

the update module is specifically configured to:

adding 1 to the displayed times corresponding to the searched frequency ID;

the update module is specifically further configured to:

adding 1 to the clicked times corresponding to the found frequency ID;

the determining module is specifically configured to:

In one possible implementation, the apparatus further includes:

the updating module is used for updating bidding frequency information of the advertisements participating in bidding, and the bidding frequency information is used for representing the times of the advertisements participating in bidding;

the obtaining module is further configured to obtain bidding frequency information of the specified advertisement, and if the bidding frequency information does not reach a bidding frequency threshold, trigger the determining module to perform a step of determining an advertisement identifier of an advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and preset frequency control information.

In a third aspect, an embodiment of the present invention further provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;

a memory for storing a computer program;

and the processor is used for realizing any one of the steps of the advertisement putting method when executing the program stored in the memory.

In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when executed by a processor, the computer program implements the advertisement delivery method described in the first aspect.

In a fifth aspect, an embodiment of the present invention further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute the advertisement delivery method described in the first aspect.

The embodiment of the invention has the following beneficial effects:

by adopting the technical scheme, when the advertisement frequency control system receives an advertisement request from the terminal, the frequency record information of the terminal can be obtained, and then the advertisement identification of the advertisement participating in bidding is determined according to the frequency record information of the terminal and the preset frequency control information, so that the advertisement putting server bids according to the advertisement identification of the advertisement participating in bidding and puts the advertisement to the terminal according to the bidding result. The preset frequency recording information in the embodiment of the invention comprises the following steps: the method comprises the steps of specifying frequency information of each preset frequency control level of the advertisement in each period of the preset dimension, namely recording the frequency information of a single preset frequency control level in each period of the preset dimension, and compared with the prior art that only one piece of frequency information is stored for each advertisement, the method provided by the embodiment of the invention can improve the accuracy of recorded frequency recording information, thereby realizing accurate frequency control of advertisement delivery.

Of course, not all of the advantages described above need to be achieved at the same time in the practice of any one product or method of the invention.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other embodiments can be obtained by using the drawings without creative efforts.

Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;

fig. 2 is a schematic diagram of an advertisement delivery system according to an embodiment of the present invention;

fig. 3 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

An embodiment of the present invention provides an advertisement delivery method, which is applied to an advertisement frequency control system, and as shown in fig. 1, the method includes:

s101, when receiving an advertisement request from a terminal, acquiring frequency recording information of the terminal.

Wherein the frequency recording information includes: and respectively specifying frequency information of each preset frequency control level of the advertisement in the period of each preset dimension.

In the embodiment of the invention, when the terminal has an idle advertisement space, an advertisement request can be sent to the advertisement frequency control system. The advertisement request carries identification information of a terminal, where the identification information of the terminal may be a device id (device id) of the terminal, or an account id of an account logged in the terminal, and the account may be an account of the terminal or an account of a specific APP in the terminal.

The terminal can directly send an advertisement request to the advertisement frequency control system, and can also send the advertisement request to the intermediate server, and then the intermediate server forwards the advertisement request to the advertisement frequency control system. The intermediate server may be a background server of an APP in which there are free advertisement slots in the terminal, or may be a server for bidding on advertisements.

The preset frequency control level in the embodiment of the invention may include any one or more of a project level, a plan level, an order level and an advertisement level.

The period of the preset dimension in the embodiment of the invention comprises any one or more of a full period, a month period, a cycle period and a day period of the execution of the advertisement item.

For example, the preset frequency control level includes an order level and an advertisement level, and the period of the preset dimension includes a month period, a week period and a day period.

The frequency recording information of the terminal includes: advertising exposure daily frequency, advertising exposure monthly frequency, advertising exposure daily frequency, order exposure monthly frequency, order exposure daily frequency; the method can also comprise the following steps: advertisement click daily frequency, advertisement click monthly frequency, advertisement click daily frequency, order click monthly frequency, and order click daily frequency.

And S102, determining the advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency record information and the preset frequency control information.

The preset frequency control information is used for controlling the display frequency and the click frequency of an advertisement in a terminal.

For each appointed advertisement, the advertisement frequency control system can determine frequency record information of the appointed advertisement, determine whether the display frequency of the appointed advertisement in the terminal reaches the limit of the display frequency, judge whether the click frequency reaches the limit of the click frequency, and determine that the advertisement can participate in bidding if the click frequency does not reach the limit of the click frequency.

S103, sending the advertisement identification of the advertisement participating in bidding to an advertisement putting server so that the advertisement putting server can conduct bidding processing on the advertisement participating in bidding and put the advertisement to the terminal according to a bidding result.

On the basis of the embodiment shown in fig. 1, each time an advertisement delivered to a terminal is displayed and clicked, the advertisement frequency control system needs to update the recorded frequency record information of the terminal, and the method for updating the frequency record information includes the following steps:

step 1, receiving advertisement display information and/or advertisement click information from a terminal.

The advertisement display information comprises an advertisement identification of the displayed advertisement and the display time of the displayed advertisement. The advertisement click information includes: the advertisement identification of the clicked advertisement and the clicked time of the clicked advertisement.

The terminal can send advertisement display information to the advertisement frequency control system after the advertisement in the terminal is displayed each time, and similarly, the terminal can also send advertisement click information to the advertisement frequency control system after the advertisement in the terminal is clicked each time.

Alternatively, the terminal may directly send the advertisement display information and/or the advertisement click information to the advertisement frequency control system, or the terminal may also send the advertisement display information and/or the advertisement click information to the advertisement frequency control system through an intermediate server.

And 2, if the advertisement display information is received, generating first frequency data of the displayed advertisement according to the advertisement display information, and updating the stored frequency record information of the terminal according to the first frequency data.

The first frequency data includes: and the times of the displayed advertisement in each type of preset frequency control period of each preset frequency control level.

In the embodiment of the present invention, generating first frequency data of a displayed advertisement according to advertisement display information includes:

determining the current period of each preset dimension to which the display time of the displayed advertisement belongs, splicing the preset frequency control levels with the current period of each preset dimension respectively aiming at each preset frequency control level corresponding to the displayed advertisement to obtain a plurality of frequency IDs, and counting the displayed times corresponding to each frequency ID as 1; and generating first frequency data, wherein the first frequency data comprises the displayed times corresponding to each frequency ID.

For example, if the period of the preset dimension includes a month period, a week period, and a day period in which the item is executed, a natural month, a natural week, and a natural day to which the presentation time of the presented advertisement belongs are determined. Wherein, the natural month is the month to which the display time of the advertisement belongs, the natural week is the number of weeks from the frequency control starting time of the advertisement to the display time of the advertisement, and the natural day is the date to which the display time of the advertisement belongs.

Assuming that the advertisement 123 of the order 456 is displayed at the time of 07/19/2020 and the preset frequency control level includes the order level and the advertisement level, the first frequency data includes:

daily frequency of advertisement exposure: fad 20200719: 1231

Advertisement exposure monthly frequency: fam 202007: 1231

Advertisement exposure frequency: faw 108: 1231

Order exposure daily frequency: fod:20200719: 4561

The order exposure monthly frequency: fom:202007: 4561

Order exposure frequency: fow:108: 4561

Wherein, the "f" represents frequency, "a" represents advertisement, "d" represents date, "m" represents month, "w" represents number of weeks, "o" represents order, "123" is advertisement identification, and "456" is order identification.

Take "fad: 20200719: 1231" as an example, where "fad: 20200719: 123" is the frequency ID and "1" represents that advertisement 123 was shown 1 time at 19/07/2020.

As another example, "fam: 202007: 123" in "fam: 202007: 1231" is frequency ID, "1" represents that advertisement 123 was shown 1 time in month 07 of 2020.

As another example, "faw: 108: 123" in "faw: 108: 1231" is frequency ID, and "1" represents that ad 123 was shown 1 time in week 108.

Correspondingly, the frequency record information stored by the advertisement frequency control system also comprises frequency IDs of specified advertisements, the number of clicked times corresponding to each frequency ID, and the number of shown times corresponding to each frequency ID.

The method for updating the stored frequency record information of the terminal according to the first frequency data may specifically be implemented as follows: searching each frequency ID in the first frequency data from the frequency recording information of the terminal; adding 1 to the displayed times corresponding to the searched frequency ID; and if any frequency ID in the first frequency data is not found, storing the displayed times corresponding to the frequency ID in the first frequency data in the frequency record information of the terminal.

For example, assume that after the advertisement frequency control system obtains the first frequency data, the following frequency record information is found according to the frequency ID:

daily frequency of advertisement exposure: fad 20200719: 1232

Advertisement exposure monthly frequency: fam 202007: 1232

Advertisement exposure frequency: faw 108: 1232

Order exposure daily frequency: fod:20200719: 4562

The order exposure monthly frequency: fom:202007: 4562

Order exposure frequency: fow:108: 4562

The above-mentioned frequency recording information is updated to:

daily frequency of advertisement exposure: fad 20200719: 1233

Advertisement exposure monthly frequency: fam 202007: 1233

Advertisement exposure frequency: faw 108: 1233

Order exposure daily frequency: fod:20200719: 4563

The order exposure monthly frequency: fom:202007: 4563

Order exposure frequency: fow:108: 4563

Step 3, if advertisement click information is received, second frequency data of the clicked advertisement is generated according to the advertisement click information, and stored frequency record information of the terminal is updated according to the second frequency data; the second frequency data includes: and the times of displaying each preset frequency control level of the clicked advertisement in each type of preset frequency control period.

According to the advertisement clicking information, second frequency data of the clicked advertisement is generated, which can be specifically realized as follows: determining the current period of each preset dimension to which the clicked time of the clicked advertisement belongs; aiming at each preset frequency control level corresponding to the clicked advertisement, splicing the preset frequency control level with the current period of each preset dimension respectively to obtain a plurality of frequency IDs, and counting the clicked times corresponding to each frequency ID as 1; and generating second frequency data, wherein the second frequency data comprises the clicked times corresponding to each frequency ID.

Assuming that the advertisement 123 of the order 456 is clicked at the time of 20/07/2020 and the preset frequency control level includes the order level and the advertisement level, the second frequency data includes:

the daily frequency of advertisement clicks: kfad:20200720: 1231

Advertisement click monthly frequency: kfam 202007: 1231

Advertisement click frequency: kfaw:108: 1231

Order click daily frequency: kfod:20200720: 4561

The monthly frequency of order clicks: kfom:202007: 4561

Order click frequency: kfow:108: 4561

Wherein, the "k" represents clicking, "f" represents frequency, "a" represents advertisement, "d" represents date, "m" represents month, "w" represents week number, "o" represents order, "123" is advertisement identification, and "456" is order identification.

Take "kfad: 20200720: 1231" as an example, where "kfad: 20200719: 123" is the frequency ID and "1" represents ad 123 clicked 1 time on 20 days 07/123in 2020.

Correspondingly, the frequency record information of the stored terminal is updated according to the second frequency data, which can be specifically implemented as follows: searching each frequency ID in the second frequency data from the frequency record information of the terminal; adding 1 to the clicked times corresponding to the found frequency ID; and if any frequency ID in the second frequency data is not found, storing the clicked times corresponding to the frequency ID in the second frequency data in the frequency record information of the terminal.

For example, after acquiring the second frequency data, the advertisement frequency control system finds the following frequency record information according to the frequency ID:

the daily frequency of advertisement clicks: kfad:20200720: 1235

Advertisement click monthly frequency: kfam 202007: 1235

Advertisement click frequency: kfaw:108: 1235

Order click daily frequency: kfod:20200720: 4565

The monthly frequency of order clicks: kfom:202007: 4565

Order click frequency: kfow:108: 4565

The above-mentioned frequency recording information is updated to:

the daily frequency of advertisement clicks: kfad:20200720: 1236

Advertisement click monthly frequency: kfam 202007: 1236

Advertisement click frequency: kfaw:108: 1236

Order click daily frequency: kfod:20200720: 4566

The monthly frequency of order clicks: kfom:202007: 4566

Order click frequency: kfow:108: 4566

By adopting the method, after the advertisement is displayed, the single-thread accumulation can be carried out on the exposure times of the advertisement, and after the advertisement is clicked, the single-thread accumulation can be carried out on the click times of the advertisement, so that the accuracy of recording information of the recorded frequency is improved.

In another embodiment of the present invention, the preset frequency control information includes a displayed frequency threshold and a clicked frequency threshold of each preset frequency control level in each period of the preset dimension. Based on this, the above S102 may be implemented as:

and if the total number of times of being shown is less than the corresponding threshold number of times of being shown, and/or the total number of times of clicking is less than the corresponding threshold number of times of being clicked, determining that the advertisement identification of the specified advertisement is the advertisement identification of the advertisement participating in bidding.

For example, the preset frequency control information includes: the full-period order level exposure frequency control is 4 times, and the advertisement level exposure monthly frequency control is 2 times.

The advertisement frequency control system can calculate the exposure times of the order to which the advertisement belongs in the full period according to the frequency record information corresponding to the specified advertisement, the exposure times of the full period can be obtained by accumulating the monthly exposure frequencies of the orders in each month, if the calculated exposure times of the full period are less than 4 times, the advertisement can participate in pricing, and if the calculated exposure times of the full period are 4 times, the advertisement can not participate in bidding.

The advertisement frequency control system can obtain the advertisement exposure monthly frequency of the advertisement in the current month from the frequency record information corresponding to the advertisement aiming at each specified advertisement, and if the advertisement exposure monthly frequency does not reach 4 times, the advertisement can participate in bidding.

It can be seen that, in the embodiment of the present invention, the frequency data of each dimension of each level is independently recorded in a splicing manner, so that the present invention has good expansibility, and can increase frequency control of other levels or other dimensions at any time, and in addition, the frequency control of each level is not coupled, for example, the present invention can separately perform frequency control on an order level, and can also separately perform frequency control on an advertisement level, that is, the frequency control on the order level is not limited by the frequency control on the advertisement level, so that the periodic frequency control of each dimension can be simultaneously set on the same level, for example, the monthly frequency control, the weekly frequency control and the daily frequency control are simultaneously set on the order level, and the full periodic frequency control can also be simultaneously set on different levels, which can be flexibly set, so as to meet diversified frequency control requirements.

In another embodiment of the present invention, information about bidding frequency of participating in bidding can be recorded, that is, after determining the advertisement identification participating in bidding in a specific advertisement, the method further comprises:

and updating bidding frequency information of the advertisements participating in bidding, wherein the bidding frequency information is used for indicating the times of bidding participation of the advertisements.

Correspondingly, before determining the advertisement identification of the advertisement participating in bidding in the specified advertisement according to the acquired frequency record information and the preset frequency control information, the method further comprises the following steps:

obtaining bidding frequency information of the specified advertisement, and if the bidding frequency information does not reach a bidding frequency threshold value, executing a step of determining an advertisement identifier of the advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and preset frequency control information.

Therefore, in the embodiment of the invention, the bidding frequency information is recorded, so that the frequency of the advertisement participating in bidding can be controlled, and the advertisement can be accurately delivered to the terminal.

An embodiment of the present invention provides an advertisement delivery system, as shown in fig. 2, the advertisement delivery system includes a terminal, an advertisement delivery server, and an advertisement frequency control system. The advertisement frequency control system can comprise a bidding server, a conversion receiving server and a Redis database, wherein the bidding server, the conversion receiving server and the Redis server can be software, and can be deployed on one physical server or different physical servers.

The Redis database is used for storing frequency recording information.

The bidding server is used for determining the advertisement identification of the advertisement which can participate in bidding according to the frequency record information stored in the Redis server and sending the advertisement identification of the advertisement which participates in bidding to the advertisement putting server.

The conversion receiving server is used for receiving the advertisement display information and/or the advertisement click information from the terminal and updating the frequency record information stored in the Redis database according to the received advertisement display information and/or the advertisement click information.

The Redis database is used for receiving the first frequency data and/or the second frequency data sent by the conversion receiving server and updating the stored frequency record information based on the first frequency data and/or the second frequency data.

The terminal may be an electronic device with a display screen, such as a mobile phone, a desktop computer, a tablet computer, etc., and the advertisement delivery system may include a plurality of terminals, one terminal is exemplarily shown in fig. 2, and it is assumed that the terminal identifier of the terminal is deviceID 1.

The method provided by the embodiment of the invention is described below with reference to fig. 2 and a specific example.

(1) The bid server receives the advertisement request at 2020-07-20.

If the Redis database does not store the frequency record information for the order 456 and the advertisement 123 at this time, the bid server may determine the following information:

full cycle frequency of ad 123 bidding: 0

Full cycle frequency of ad 123 exposures: 0

Full cycle frequency of ad 123 clicks: 0

Full cycle frequency of orders 456 bidding: 0

Full cycle frequency of order 456 exposures: 0

Full cycle frequency of order 456 clicks: 0

The bid server may then determine at 2020-07-20 that ad 123 in order 456 is engaged in bidding based on the above information, at which point the bid frequency information stored in the Redis database for deviceID1 is as follows:

daily frequency of advertisement bidding: bfad:20200720: 1231

Advertisement bidding monthly frequency: bfam 202007: 1231

Advertisement bidding frequency: bfaw 108: 1231

Daily frequency of bidding of the order: bfod:20200720: 4561

The monthly frequency of the order bidding: bfom:202007: 4561

Order bidding frequency: bfow:108: 4561

Subsequently, if the advertisement 123 in the order 456 is successfully bid and delivered to the terminal, after the advertisement 123 in the order 456 is exposed in the terminal, the frequency record control information stored in the Redis database for the deviceID1 is:

daily frequency of advertisement exposure: fad 20200720: 1231

Advertisement exposure monthly frequency: fam 202007: 1231

Advertisement exposure frequency: faw 108: 1231

Order exposure daily frequency: fod:20200720: 4561

The order exposure monthly frequency: fom:202007: 4561

Order exposure frequency: fow:108: 4561

Thereafter, if the advertisement 123 in the order 456 is clicked on the terminal, the frequency recording control information stored in the Redis database for the deviceID1 is updated as follows:

daily frequency of advertisement bidding: bfad:20200720: 1231

Advertisement bidding monthly frequency: bfam 202007: 1231

Advertisement bidding frequency: bfaw 108: 1231

Daily frequency of bidding of the order: bfod:20200720: 4561

The monthly frequency of the order bidding: bfom:202007: 4561

Order bidding frequency: bfow:108: 4561

Daily frequency of advertisement exposure: fad 20200720: 1231

Advertisement exposure monthly frequency: fam 202007: 1231

Advertisement exposure frequency: faw 108: 1231

The daily frequency of advertisement clicks: kfad:20200720: 1231

Advertisement click monthly frequency: kfam 202007: 1231

Advertisement click frequency: kfaw:108: 1231

Order exposure daily frequency: fod:20200720: 4561

The order exposure monthly frequency: fom:202007: 4561

Order exposure frequency: fow:108: 4561

Order click daily frequency: kfod:20200720: 4561

The monthly frequency of order clicks: kfom:202007: 4561

Order click frequency: kfow:108: 4561

(2) The bid server receives the advertisement request at 2020-07-21.

At this time, the bid server can calculate the following information from the information recorded in the Redis database:

full cycle frequency of ad 123 bidding: 1

Full cycle frequency of ad 123 exposures: 1

Full cycle frequency of ad 123 clicks: 1

Full cycle frequency of orders 456 bidding: 1

Full cycle frequency of order 456 exposures: 1

Full cycle frequency of order 456 clicks: 1

The order 123 in the order 456 participates in bidding, and after being displayed and clicked in the terminal, the information recorded in the Redis database is as follows:

daily frequency of advertisement bidding: bfad:20200721: 1231

Advertisement bidding monthly frequency: bfam 202007: 1232

Advertisement bidding frequency: bfaw 108: 1232

Daily frequency of bidding of the order: bfod:20200721: 4561

The monthly frequency of the order bidding: bfom:202007: 4562

Order bidding frequency: bfow:108: 4562

Daily frequency of advertisement exposure: fad 20200721: 1231

Advertisement exposure monthly frequency: fam 202007: 1232

Advertisement exposure frequency: faw 108: 1232

The daily frequency of advertisement clicks: kfad:20200721: 1231

Advertisement click monthly frequency: kfam 202007: 1232

Advertisement click frequency: kfaw:108: 1232

Order exposure daily frequency: fod:20200721: 4561

The order exposure monthly frequency: fom:202007: 4562

Order exposure frequency: fow:108: 4562

Order click daily frequency: kfod:20200721: 4561

The monthly frequency of order clicks: kfom:202007: 4562

Order click frequency: kfow:108: 4562

(3) 2020-07-26, the bid server receives the advertisement request.

full cycle frequency of ad 123 bidding: 2

Full cycle frequency of ad 123 exposures: 2

Full cycle frequency of ad 123 clicks: 2

Full cycle frequency of orders 456 bidding: 2

Full cycle frequency of order 456 exposures: 2

Full cycle frequency of order 456 clicks: 2

daily frequency of advertisement bidding: bfad:20200726: 1231

Advertisement bidding monthly frequency: bfam 202007: 1233

Advertisement bidding frequency: bfaw:109: 1231

Daily frequency of bidding of the order: bfod:20200726: 4561

The monthly frequency of the order bidding: bfom:202007: 4563

Order bidding frequency: bfow:109: 4561

Daily frequency of advertisement exposure: fad 20200726: 1231

Advertisement exposure monthly frequency: fam 202007: 1233

Advertisement exposure frequency: faw 109: 1231

The daily frequency of advertisement clicks: kfad:20200726: 1231

Advertisement click monthly frequency: kfam 202007: 1233

Advertisement click frequency: kfaw:109: 1231

Order exposure daily frequency: fod:20200726: 4561

The order exposure monthly frequency: fom:202007: 4563

Order exposure frequency: fow:109: 4561

Order click daily frequency: kfod:20200726: 4561

The monthly frequency of order clicks: kfom:202007: 4563

Order click frequency: kfow:109: 4561

(4) 2020-08-01, the bid server receives the advertisement request.

full cycle frequency of ad 123 exposures: 3

Full cycle frequency of ad 123 bidding: 3

Full cycle frequency of ad 123 clicks: 3

Full cycle frequency of orders 456 bidding: 3

Full cycle frequency of order 456 exposures: 3

Full cycle frequency of order 456 clicks: 3

daily frequency of advertisement bidding: bfad:20200801: 1231

Advertisement bidding monthly frequency: bfam 202007: 1233

Advertisement bidding monthly frequency: bfam 202008: 1231

Advertisement bidding frequency: bfaw:109: 1232

Daily frequency of bidding of the order: bfod:20200801: 4561

The monthly frequency of the order bidding: bfom:202007: 4563

The monthly frequency of the order bidding: bfom:202008: 4561

Order bidding frequency: bfow:109: 4562

Daily frequency of advertisement exposure: fad 20200801: 1231

Advertisement exposure monthly frequency: fam 202007: 1233

Advertisement exposure monthly frequency: fam 202008: 1231

Advertisement exposure frequency: faw 109: 1232

The daily frequency of advertisement clicks: kfad:20200801: 1231

Advertisement click monthly frequency: kfam 202007: 1233

Advertisement click monthly frequency: kfam 202008: 1231

Advertisement click frequency: kfaw:109: 1232

Order exposure daily frequency: fod:20200801: 4561

The order exposure monthly frequency: fom:202007: 4563

The order exposure monthly frequency: fom:202008: 4561

Order exposure frequency: fow:109: 4562

Order click daily frequency: kfod:20200801: 4561

The monthly frequency of order clicks: kfom:202007: 4563

The monthly frequency of order clicks: kfom:202008: 4561

Order click frequency: kfow:109: 4562

In one implementation of the invention, the number of weeks may be counted from a fixed one sunday, for example 7 days a week, and from sunday to saturday for one week.

Assuming that the calculated start date is 2018-07-01 (Sunday), then:

the number of weeks 2018-07-01 to 2018-07-07 is: 1

The number of weeks 2018-07-08 to 2018-07-14 is: 2

......

The number of weeks 2020-07-19 to 2020-07-25 is: 108

The number of weeks 2020-07-26 to 2020-08-01 is: 109.

in another embodiment of the present invention, to avoid storing too much redundant data in the Redis database, a de-phasing logic may be performed on the data stored in the Redis database. Specifically, as for the daily frequency data, the daily frequency data of the previous natural day is deleted every natural day. For the monthly frequency data, the monthly frequency data of the previous natural month is deleted every natural month. For the frequency of week data, the frequency of week data of the previous natural week is deleted every natural week. And deleting the frequency data of the full period after the full period is finished for the frequency data of the full period.

Based on the same inventive concept, an embodiment of the present invention further provides an advertisement delivery device, which is applied to an advertisement frequency control system, as shown in fig. 3, and the device includes:

a receiving module 301, configured to receive an advertisement request from a terminal;

an obtaining module 302, configured to obtain frequency record information of the terminal when the receiving module 301 receives an advertisement request from the terminal, where the frequency record information includes: specifying frequency information of each preset frequency control level of the advertisement in a period of each preset dimension;

the determining module 303 is configured to determine an advertisement identifier of an advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and preset frequency control information;

and the sending module 304 is configured to send the advertisement identifier of the advertisement participating in bidding to the advertisement delivery server, so that the advertisement delivery server performs bidding processing on the advertisement participating in bidding and delivers the advertisement to the terminal according to a bidding result.

optionally, the receiving module 301 is further configured to receive advertisement display information and/or advertisement click information from the terminal; the advertisement display information comprises an advertisement identifier of the displayed advertisement and the display time of the displayed advertisement; the advertisement click information includes: the advertisement identification of the clicked advertisement and the clicked time of the clicked advertisement;

the updating module is used for generating first frequency data of the displayed advertisements according to the advertisement display information if the receiving module receives the advertisement display information, and updating the stored frequency record information of the terminal according to the first frequency data; the first frequency data includes: the times that each preset frequency control level of the displayed advertisement is displayed in each type of preset frequency control period;

the updating module is further used for generating second frequency data of the clicked advertisement according to the advertisement click information if the receiving module receives the advertisement click information, and updating the stored frequency record information of the terminal according to the second frequency data; the second frequency data includes: and the times of displaying each preset frequency control level of the clicked advertisement in each type of preset frequency control period.

Optionally, the update module is specifically configured to:

generating first frequency data, wherein the first frequency data comprises the displayed times corresponding to each frequency ID;

the update module is specifically further configured to:

and generating second frequency data, wherein the second frequency data comprises the clicked times corresponding to each frequency ID.

Optionally, the frequency record information includes a frequency ID of the specified advertisement, a number of times clicked corresponding to each frequency ID, and a number of times shown corresponding to each frequency ID;

an update module specifically configured to:

searching each frequency ID in the first frequency data from the frequency recording information of the terminal;

adding 1 to the displayed times corresponding to the searched frequency ID;

the update module is specifically further configured to:

adding 1 to the clicked times corresponding to the found frequency ID;

Optionally, the preset frequency control information includes a displayed frequency threshold and a clicked frequency threshold of each preset frequency control level in each preset dimension period;

the determining module 303 is specifically configured to:

and if the total number of times of being shown is less than the corresponding threshold number of times of being shown, and/or the total number of times of being clicked is less than the corresponding threshold number of times of being clicked, determining that the advertisement identification of the specified advertisement is the advertisement identification of the advertisement participating in bidding.

Optionally, the apparatus further comprises:

the obtaining module 302 is further configured to obtain bidding frequency information of the specified advertisement, and if the bidding frequency information does not reach the bidding frequency threshold, trigger the determining module to perform a step of determining an advertisement identifier of an advertisement participating in bidding in the specified advertisement according to the obtained frequency record information and preset frequency control information.

Optionally, the preset frequency control level comprises any one or more of a project level, a plan level, an order level and an advertisement level;

An embodiment of the present invention further provides an electronic device, as shown in fig. 4, including a processor 401, a communication interface 402, a memory 403, and a communication bus 404, where the processor 401, the communication interface 402, and the memory 403 complete mutual communication through the communication bus 404,

a memory 403 for storing a computer program;

the processor 401 is configured to implement the method steps in the above-described method embodiments when executing the program stored in the memory 403.

The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the electronic equipment and other equipment.

The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.

In still another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the advertisement delivery methods described above.

In yet another embodiment, a computer program product containing instructions is also provided, which when run on a computer causes the computer to perform any of the advertisement delivery methods of the above embodiments.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the device, the electronic apparatus, and the storage medium embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiments.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims

1. An advertisement putting method is applied to an advertisement frequency control system, and comprises the following steps:

when receiving an advertisement request from a terminal, obtaining frequency recording information of the terminal, wherein the frequency recording information comprises: specifying frequency information of each preset frequency control level of the advertisement in a period of each preset dimension, wherein the preset frequency control levels comprise a project level, a plan level, an order level and an advertisement level, and the period of the preset dimension comprises a full period, a month period, a week period and a day period of executing the advertisement project;

sending an advertisement identifier of an advertisement participating in bidding to an advertisement delivery server so that the advertisement delivery server can conduct bidding processing on the advertisement participating in bidding and deliver the advertisement to the terminal according to a bidding result;

wherein, the frequency record information of the terminal is updated by the following steps:

if the advertisement clicking information is received, generating second frequency data of the clicked advertisement according to the advertisement clicking information, and updating the stored frequency record information of the terminal according to the second frequency data; the second frequency data comprises: the number of times that each preset frequency control level of the clicked advertisement is displayed in each type of preset frequency control period;

wherein, the generating the first frequency data of the displayed advertisement according to the advertisement display information comprises:

generating second frequency data, wherein the second frequency data comprises clicked times corresponding to each frequency ID;

the frequency recording information comprises frequency IDs of the specified advertisements, clicked times corresponding to each frequency ID, and displayed times corresponding to each frequency ID;

adding 1 to the displayed times corresponding to the searched frequency ID;

adding 1 to the clicked times corresponding to the found frequency ID;

2. The method according to claim 1, wherein the preset frequency control information includes a displayed frequency threshold and a clicked frequency threshold of each preset frequency control level in a period of each preset dimension;

3. The method of claim 1, wherein after said determining an advertisement identification of ones of said specified advertisements that participate in bidding, the method further comprises:

4. An advertisement putting device, which is applied to an advertisement frequency control system, the device comprising:

an obtaining module, configured to obtain frequency recording information of a terminal when the receiving module receives an advertisement request from the terminal, where the frequency recording information includes: specifying frequency information of each preset frequency control level of the advertisement in a period of each preset dimension, wherein the preset frequency control levels comprise a project level, a plan level, an order level and an advertisement level, and the period of the preset dimension comprises a full period, a month period, a week period and a day period of executing the advertisement project;

the sending module is used for sending the advertisement identification of the advertisement participating in bidding to an advertisement putting server so that the advertisement putting server can conduct bidding processing on the advertisement participating in bidding and put the advertisement to the terminal according to a bidding result;

the device further comprises:

the receiving module is also used for receiving advertisement display information and/or advertisement click information from the terminal; the advertisement display information comprises an advertisement identifier of the displayed advertisement and the display time of the displayed advertisement; the advertisement click information includes: the advertisement identification of the clicked advertisement and the clicked time of the clicked advertisement;

the receiving module is also used for generating second frequency data of the clicked advertisement according to the advertisement click information if the receiving module receives the advertisement click information, and updating the stored frequency record information of the terminal according to the second frequency data; the second frequency data includes: the times that each preset frequency control level of the clicked advertisement is displayed in each type of preset frequency control period;

an update module specifically configured to:

the update module is specifically further configured to:

the frequency recording information comprises frequency IDs of specified advertisements, clicked times corresponding to each frequency ID and displayed times corresponding to each frequency ID;

an update module specifically configured to:

adding 1 to the displayed times corresponding to the searched frequency ID;

the update module is specifically further configured to:

adding 1 to the clicked times corresponding to the found frequency ID;

5. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;

a memory for storing a computer program;

a processor for implementing the method steps of any of claims 1 to 3 when executing a program stored in the memory.

6. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-3.