CN111784429A - Information pushing method and device - Google Patents

Information pushing method and device Download PDF

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Publication number
CN111784429A
CN111784429A CN201910792291.5A CN201910792291A CN111784429A CN 111784429 A CN111784429 A CN 111784429A CN 201910792291 A CN201910792291 A CN 201910792291A CN 111784429 A CN111784429 A CN 111784429A
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user
information
group
attribute value
preset
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CN111784429B (en
Inventor
刘才兴
潘城
张小奇
熊珊
周友明
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history

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  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
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  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the disclosure discloses an information pushing method and device. One embodiment of the method comprises: determining a basic attribute value of a first user according to received feedback information of terminal equipment of the first user aiming at inquiry information sent in advance; generating group information of a first user according to a preset group constraint condition, wherein the group information comprises a group identifier; determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification; and responding to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and pushing pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of the second user executing preset operation on the page. The implementation mode realizes targeted information pushing according to the current requirements of the user.

Description

Information pushing method and device
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to an information pushing method and device.
Background
With the development of internet technology, various shopping applications for users to purchase products are emerging in the public view. In practice, the needs of different users often differ, and thus, the shopping application needs to push different information (e.g., virtual vouchers) for different users. At present, corresponding information is pushed to a user mainly according to a historical purchase record of the user.
Disclosure of Invention
The embodiment of the disclosure provides an information pushing method and device.
In a first aspect, an embodiment of the present disclosure provides an information pushing method, where the method includes: determining a basic attribute value of a first user according to received feedback information of terminal equipment of the first user aiming at inquiry information sent in advance; generating group information of a first user according to a preset group constraint condition, wherein the group information comprises a group identifier; determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification; and responding to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and pushing pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of the second user executing preset operation on the page.
In some embodiments, after generating the group information of the first user according to the preset group constraint condition, the method further includes: and sending the link of the page generated aiming at the group identification to the terminal equipment of the first user so as to enable the terminal equipment of the first user to forward the link of the page generated aiming at the group identification to the terminal equipment of the second user.
In some embodiments, the determining the weight of the basic attribute value according to the number of second users who perform the preset operation on the page generated for the group identifier includes: determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification and meet preset user constraint conditions, wherein the user constraint conditions comprise: and executing preset operation on the page generated aiming at the group identification for the first time.
In some embodiments, the group information further includes a group people number upper limit value, and the user constraint further includes: the number of people is not more than the upper limit value of the group number of people.
In some embodiments, the group information further includes a termination time of performing a preset operation on the page, and the user constraint further includes: and the moment of executing the preset operation on the page does not reach the termination moment.
In some embodiments, the above method further comprises: and sending prompt information representing that the number of the second users reaches the upper limit value of the group number to the terminal equipment of the first user in response to the fact that the number of the second users executing preset operation on the page and meeting the user constraint condition is equal to the upper limit value of the group number.
In some embodiments, before determining the basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the pre-sent inquiry information, the method further includes: and in response to receiving the inquiry information acquisition request sent by the terminal device of the first user, returning inquiry information of the article provider indicated by the inquiry information acquisition request to the terminal device of the first user.
In some embodiments, before the pushing the pre-selected push information to the terminal device of the first user and the terminal device of the second user performing the preset operation on the page in response to the product of the basic attribute value and the weight being greater than the preset threshold, the method further includes: in response to the item number of the item provider not being less than the product of the base attribute value and the weight, decreasing the item number of the item provider by the product of the base attribute value and the weight to increase the item number of the first user by the product of the base attribute value and the weight.
In some embodiments, the generating the group information of the first user according to the preset group constraint condition includes: and generating the group information of the first user according to a preset group constraint condition in response to the fact that the first user does not have the group information aiming at the item provider and the number of the items of the item provider is not less than the product of the basic attribute value and the minimum weight.
In a second aspect, an embodiment of the present disclosure provides an information pushing apparatus, including: a first determining unit configured to determine a basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the inquiry information sent in advance; a generating unit configured to generate group information of the first user according to a preset group constraint condition, wherein the group information includes a group identifier; a second determination unit configured to determine a weight of the basic attribute value according to a number of second users who perform a preset operation on the page generated for the group identification; and the pushing unit is configured to respond to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and push the pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of the second user performing preset operation on the page.
In some embodiments, the above apparatus further comprises: and the first sending unit is configured to send the link of the page generated aiming at the group identification to the terminal equipment of the first user so as to enable the terminal equipment of the first user to forward the link of the page generated aiming at the group identification to the terminal equipment of the second user.
In some embodiments, the second determining unit is further configured to: determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification and meet preset user constraint conditions, wherein the user constraint conditions comprise: and executing preset operation on the page generated aiming at the group identification for the first time.
In some embodiments, the group information further includes a group people number upper limit value, and the user constraint further includes: the number of people is not more than the upper limit value of the group number of people.
In some embodiments, the group information further includes a termination time of performing a preset operation on the page, and the user constraint further includes: and the moment of executing the preset operation on the page does not reach the termination moment.
In some embodiments, the above apparatus further comprises: and the second sending unit is configured to respond to the fact that the number of the second users performing the preset operation on the page and meeting the user constraint condition is equal to the upper limit value of the group number, and send prompt information representing that the number of the group number reaches the upper limit value of the group number to the terminal equipment of the first user.
In some embodiments, the apparatus further comprises: and the feedback unit is configured to respond to receiving the inquiry information acquisition request sent by the terminal device of the first user and return the inquiry information of the article provider indicated by the inquiry information acquisition request to the terminal device of the first user.
In some embodiments, the above apparatus further comprises: an updating unit configured to decrease the number of items of the item provider by a product of the base attribute value and the weight to increase the number of items of the first user by the product of the base attribute value and the weight, in response to the number of items of the item provider not being less than the product of the base attribute value and the weight.
In some embodiments, the generating unit is further configured to: and generating the group information of the first user according to a preset group constraint condition in response to the fact that the first user does not have the group information aiming at the item provider and the number of the items of the item provider is not less than the product of the basic attribute value and the minimum weight.
In a third aspect, an embodiment of the present disclosure provides a server, including: one or more processors; a storage device having one or more programs stored thereon; when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any implementation of the first aspect.
In a fourth aspect, embodiments of the present disclosure provide a computer-readable medium on which a computer program is stored, which when executed by a processor implements the method as described in any of the implementations of the first aspect.
According to the information pushing method and device provided by the embodiment of the disclosure, firstly, the basic attribute value of the first user is determined according to the received feedback information of the terminal equipment of the first user for the inquiry information sent in advance. Then, the group information of the first user is generated according to the preset group constraint condition. And then, determining the weight of the basic attribute value according to the number of second users who perform preset operation on the page generated aiming at the group identification. Therefore, when the product of the basic attribute value and the weight is larger than the preset threshold value, the pre-selected push information is pushed to the terminal equipment of the first user and the terminal equipment of the second user executing the preset operation on the page. Therefore, the information is pushed in a targeted mode according to the current requirements of the user.
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Other features, objects and advantages of the disclosure will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which one embodiment of the present disclosure may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present disclosure;
FIG. 3 is a schematic diagram of an application scenario of an information push method according to an embodiment of the present disclosure;
FIG. 4 is a flow diagram of yet another embodiment of an information push method according to the present disclosure;
FIG. 5 is a schematic block diagram of one embodiment of an information pushing device according to the present disclosure;
FIG. 6 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that, in the present disclosure, the embodiments and features of the embodiments may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 shows an exemplary architecture 100 to which the information push method or the information push apparatus of the present disclosure can be applied.
As shown in fig. 1, the system architecture 100 may include a server 101, a network 102, and terminal devices 103, 104. The network 102 serves as a medium for providing communication links between the server 101 and the terminal devices 103, 104. Network 102 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 103, 104 interact with the server 101 through the network 102 to receive or transmit messages or the like. The terminal devices 103, 104 may have installed thereon various communication client applications, such as a web browser application, a shopping-type application, a search-type application, an instant messaging tool, and the like.
The terminal devices 103 and 104 may be hardware or software. When the terminal devices 103, 104 are hardware, they may be various electronic devices having a display screen and supporting information transmission, including but not limited to smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal devices 103 and 104 are software, they may be installed in the electronic devices listed above, and they may be implemented as a plurality of software or software modules, or may be implemented as a single software or software module. And is not particularly limited herein.
The server 101 may be a server providing various services, for example a background server of a shopping-like application installed on the terminal device 103, 104. In practice, the background server may process feedback information fed back by the terminal device in response to the inquiry information, and then push the pre-selected push information to the terminal device according to the processing result.
The server 101 may be hardware or software. When the server is hardware, it may be implemented as a distributed server cluster formed by multiple servers, or may be implemented as a single server. When the server is software, it may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules used to provide distributed services), or as a single piece of software or software module. And is not particularly limited herein.
It should be noted that the information pushing method provided by the embodiment of the present disclosure is generally executed by the server 101, and accordingly, the information pushing apparatus is generally disposed in the server 101.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of an information push method according to the present disclosure is shown. The information pushing method comprises the following steps:
step 201, determining a basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the inquiry information sent in advance.
In the present embodiment, an execution subject of the information push method (such as the server 101 shown in fig. 1) may send inquiry information to the terminal device of the first user. The query information may be information composed of a plurality of topics preset for a certain item provider. In practice, the execution subject may select a plurality of questions of the article provider from a preset question bank to obtain the query information. It should be noted that the item provider referred to in this disclosure may be, for example, a brand merchant that issues virtual items (e.g., virtual gold coins).
In this embodiment, after sending the query information to the terminal device of the first user, the first user may input answers to a plurality of questions indicated by the query information, generate feedback information for the query information, and then return the feedback information to the execution main body. It is to be understood that the feedback information may be information composed of answers input by the first user.
In this embodiment, after receiving feedback information returned by the terminal device of the first user, the execution main body may determine the basic attribute value of the first user according to the feedback information. Wherein the base attribute value may be a base item number to be issued to the first user.
Specifically, the executing agent may compare the answer indicated by the feedback information with a pre-stored correct answer, determine the question with a correct answer, and then determine the number of basic items to be issued to the first user according to the number of items corresponding to each question.
Step 202, generating the group information of the first user according to the preset group constraint condition.
In this embodiment, after determining the basic attribute value of the first user, the execution subject may generate the group information of the first user according to a preset group constraint condition. In practice, the group information of the first user is generated by creating a group of the first user and generating an identifier for the group. The generated clique information can satisfy a certain clique constraint condition. It is to be understood that the clique constraint may be a condition that needs to be satisfied by the clique to be created, and accordingly, the clique information may be information of the created clique of the first user. For example, the clique constraints may include: the group identity of the group to be created may be uniquely determined, and accordingly, the group information of the first user may include a group identity, which may be a name or a number of the group, and the group identity of the first user may be related to the identity of the first user.
And step 203, determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification.
In this embodiment, after generating the group information of the first user, the execution subject may generate a page for the group identifier included in the group information. In practice, the generated page may be used to show the group information of the first user, and may also be used to show at least one of the user information of the first user and the related information of the item provider.
In this embodiment, after the page is generated, the execution main body may determine the number of the second users who perform the preset operation on the page. In practice, the generated page usually shows an operation interface of a preset operation, such as a preset virtual key, and accordingly, the preset operation may be clicking, double-clicking or sliding the virtual key shown in the page. It should be noted that the second user is usually another user different from the first user. Alternatively, the second user may be a user having a social relationship with the first user.
Specifically, the execution main body may send the link of the page to terminal devices of a plurality of second users, so that the second users may click, double-click, or slide the virtual key displayed in the page. Generally, after the second user performs the preset operation, the terminal device of the second user may transmit operation information representing that the preset operation has been performed to the execution main body. Therefore, the execution main body can determine the number of the received operation information as the number of the second users who perform the preset operation on the page.
In this embodiment, after determining the number of second users performing the preset operation on the page, the executing entity may further determine the weight of the basic attribute value according to the determined number of second users. The weight of the basic attribute value may be a coefficient for doubling the basic attribute value.
Specifically, the corresponding relationship between the number of different users and the corresponding weight may be specified in advance, and then the executing agent may obtain the weight corresponding to the determined number of the second user according to the corresponding relationship, that is, the weight of the basic attribute value. Therefore, the coefficient for doubling the basic attribute value of the first user can be determined according to the number of the second users who perform preset operation on the page.
In some optional implementations of this embodiment, after generating the group information of the first user, the execution main body may send a link of the page generated for the group identifier included in the group information to the terminal device of the first user, so that the terminal device of the first user forwards the link to the terminal devices of the plurality of second users.
As an example, after receiving the link sent by the execution subject, the terminal device of the first user may forward the link to the terminal devices of the plurality of second users through the social application installed thereon. Here, the second user is typically a friend of the first user in the social application described above. In practice, the link may be forwarded to terminal devices of all friends of the first user in the social application in a form of a message, or may be forwarded to terminal devices of some friends specified by the first user.
As another example, after receiving the link sent by the execution subject, the terminal device of the first user may further forward the link to the terminal devices of the plurality of second users by sending a short message.
In the implementation manners, the link of the generated page is transmitted to the terminal devices of a plurality of second users according to the operation of the first user.
In some optional implementations of the embodiment, after determining the number of the second users who perform the preset operation on the page, the execution main body may determine the number of the second users who satisfy the preset user constraint condition. And then, determining the weight of the basic attribute value according to the number of the second users meeting the user constraint condition. It will be appreciated that the user constraint described above may be a constraint on the second user. For example, the user constraint condition may be a condition that constrains a basic attribute (e.g., gender, age, or hobbies, etc.) of the second user. Optionally, the user constraints may include: and executing preset operation on the page generated aiming at the group identification for the first time.
In these implementation manners, the number of times of performing the preset operation on the page is controlled by restricting the second user from performing the preset operation on the page for the first time, so that the condition that the weight of the determined basic attribute value is too large after the second user performs the preset operation on the page for multiple times is avoided.
In some optional implementations of this embodiment, the generated group information of the first user may further include a group number upper limit value, and the user constraint condition may further include: the number of people is not more than the upper limit value of the group number of people. Therefore, the number of times of executing the preset operation on the page is controlled by restricting the number of the second users executing the preset operation on the page. It is to be understood that, since the group information of the first user is generated according to the group constraint, in this case, the group constraint may further include: the upper limit value of the number of people of the group to be created is the preset number of people.
In some optional implementation manners of this embodiment, the generated group information of the first user may further include a termination time of performing a preset operation on the page, and the user constraint condition may further include: and the moment of executing the preset operation on the page does not reach the termination moment. Therefore, the times of executing the preset operation on the page are controlled by restricting the time of executing the preset operation on the page by the second user. It is to be understood that, at this time, the clique constraint may further include: and the termination time of executing the preset operation on the page is the appointed time.
In some optional implementation manners of this embodiment, in response to that the number of the second users who perform the preset operation on the page and satisfy the user constraint condition is equal to the upper limit of the group number, the execution main body may send, to the terminal device of the first user, prompt information indicating that the upper limit of the group number is reached. Therefore, on the premise of restricting the number of second users who execute preset operation on the page, after determining the maximum weight of the basic attribute value, prompt information is sent to the first user to inform the first user that the number of group people reaches the upper limit value, so that the first user can execute the next operation according to the prompt information.
Step 204, in response to that the product of the basic attribute value and the weight is greater than a preset threshold, pushing pre-selected push information to the terminal device of the first user and the terminal device of the second user performing preset operation on the page.
In this embodiment, after determining the weight of the basic attribute value, the executive may further determine the product of the basic attribute value and the determined weight. Therefore, on the premise that the product of the two is greater than the preset threshold, the execution main body can select the push information from the plurality of pre-stored push information, and then push the selected push information to the terminal equipment of the first user and the terminal equipment of the second user executing the preset operation on the page. The pre-selected push information may be push information related to the basic attribute value of the first user. For example, the push information may be information that the user may use to make a deduction when purchasing a product (e.g., a virtual voucher). In practice, the execution subject may randomly select push information, or may select push information associated with the item provider.
With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the information push method according to the present embodiment. In the application scenario of fig. 3, after the server 301 sends the query information 303 to the terminal device 302 of the first user, the first user may input answers to a plurality of topics indicated by the query information, obtain the feedback information 304, and return the feedback information 304 to the server 301. After receiving the feedback information 304, the server 301 may determine a base attribute value 305 of the first user according to the feedback information 304. In addition, the server 301 may generate the first user's group information 306 according to a preset group constraint. Then, the server 301 may generate a page 307 for the group identification included in the group information 306, and transmit the links of the page 307 to the terminal devices of the plurality of second users, so that the second users may perform preset operations on the page 307. Further, the server 301 may determine the weight 308 of the base attribute value 305 according to the number of second users performing a preset operation on the page 307. Thus, on the premise that it is determined that the product of the basic attribute value 305 and the weight 308 is greater than the preset threshold, the server 301 may select the push information 309 and push the push information 309 to the terminal devices 310 and 311 of the second user performing the preset operation on the page 307.
Currently, in pushing information to a user, as described in the background, corresponding information is pushed to the user according to the historical purchase record of the user. Because the current purchasing intention of the user cannot be accurately grasped often by the historical purchasing records of the user, the information is pushed to the user according to the historical purchasing records of the user, and the pushed information is often lack of pertinence. In the method provided by the above embodiment of the present disclosure, the basic attribute value is determined according to the feedback information returned by the terminal device of the first user, and the larger the basic attribute value is, the higher the current demand of the first user on the product of the item provider is. In addition, the weight of the basic attribute value is determined according to the number of the second users who perform preset operation on the generated page, and the larger the weight is, the higher the current demands of the second users on the products of the item provider is, that is, the probability that the current demands on the products of the item provider are matched with the more demands of the second users is higher, so that the information pushing method effectively improves the pushing pertinence for the second users. Therefore, when the product of the basic attribute value and the determined weight is larger than the preset threshold value, information is pushed to the first user and the second user, and information can be pushed in a targeted mode according to the current requirements of the users.
With further reference to fig. 4, a flow 400 of yet another embodiment of an information push method is shown. The process 400 of the information pushing method includes the following steps:
step 401, in response to receiving the query information acquisition request sent by the terminal device of the first user, returning the query information of the article provider indicated by the query information acquisition request to the terminal device of the first user.
In this embodiment, in response to receiving the query information acquisition request sent by the terminal device of the first user, the execution main body of the information push method (for example, the server 101 shown in fig. 1) may determine the item provider indicated by the query information acquisition request, then select query information of the item provider, and return the selected query information to the terminal device of the first user. It is to be understood that the query-information obtaining request is generally a request for characterizing obtaining query information.
Here, the query information acquisition request is actively initiated by the first user, the actively initiated request indicating that the first user has a strong need or intention to acquire the item provided by the item provider. The execution main body may respond to the query information acquisition request and send the corresponding query information to the terminal device of the first user.
Step 402, determining a basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the inquiry information sent in advance.
Step 402 may be performed in a similar manner as step 201 in the embodiment shown in fig. 2, and the above description for step 201 also applies to step 402, which is not described herein again.
And step 403, generating the group information of the first user according to the preset group constraint condition.
Step 403 may be performed in a similar manner as step 202 in the embodiment shown in fig. 2, and will not be described herein again.
In some optional implementations of this embodiment, step 403 may also be performed as follows: and generating the group information of the first user according to a preset group constraint condition in response to the fact that the first user does not have the group information aiming at the item provider and the number of the items of the item provider is not less than the product of the basic attribute value and the minimum weight.
Specifically, after determining the basic attribute value of the first user, the execution body may further determine whether the first user has group information of the item provider indicated by the inquiry information acquisition request. That is, it is determined whether there is currently a group of the first user created for the item provider indicated by the inquiry information acquisition request. In addition, the executing agent may determine whether the number of items currently provided by the item provider indicated by the query information obtaining request is greater than or equal to a product of the basic attribute value and the minimum weight. Thus, after determining that the first user does not have the group information of the item provider indicated by the query information acquisition request, and that the current item number of the item provider indicated by the information acquisition request is not less than the product of the basic attribute value and the minimum weight, the execution main body may generate the group information of the first user according to the method described in the above step 202.
Step 404, determining the weight of the basic attribute value according to the number of second users who perform preset operation on the page generated aiming at the group identification.
Step 404 may be performed in a similar manner as step 203 in the embodiment shown in fig. 2, and the above description for step 203 also applies to step 404, which is not described herein again.
Step 406, in response to that the product of the basic attribute value and the weight is greater than the preset threshold, pushing the pre-selected push information to the terminal device of the first user and the terminal device of the second user performing the preset operation on the page.
Step 406 may be performed in a similar manner as step 204 in the embodiment shown in fig. 2, and the above description for step 204 also applies to step 406, which is not described herein again.
In some optional implementations of this embodiment, before step 406, the method flow 400 may further include:
step 405, in response to the item number of the item provider not being less than the product of the base attribute value and the weight, decreasing the item number of the item provider by the product of the base attribute value and the weight to increase the item number of the first user by the product of the base attribute value and the weight.
Specifically, after determining the weight of the basic attribute value, the execution agent may determine whether the number of items currently provided by the item provider indicated by the inquiry information acquisition request is greater than or equal to the product of the basic attribute value and the weight of the basic attribute value. Thus, after determining that the number of items currently provided by the item provider indicated by the query information acquisition request is not less than the product of the base attribute value and the weight of the base attribute value, the execution agent may decrease the number of items provided by the item provider indicated by the query information acquisition request by the product of the base attribute value and the weight of the base attribute value, and increase the number of items of the first user by the product of the base attribute value and the weight of the base attribute value. It can be understood that by decreasing the number of items of the item provider indicated by the query information acquisition request and increasing the number of items of the first user, it is possible to realize that the items of the item provider indicated by the query information acquisition request are delivered to the first user.
As can be seen from fig. 4, the flow 400 of the information pushing method in this embodiment flexibly determines the item provider that the first user desires to obtain feedback according to the operation of the first user, so as to improve the matching degree between the pushed information and the requirement of the first user. And on the premise that the number of the articles of the article provider is not less than the product of the basic attribute value and the weight, the articles with the number indicated by the product are issued to the first user, so that the articles can be issued accurately and fully.
With further reference to fig. 5, as an implementation of the method shown in the above-mentioned figures, the present disclosure provides an embodiment of an information pushing apparatus, where the embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.
As shown in fig. 5, the information pushing apparatus 500 provided by the present embodiment includes a first determining unit 501, a generating unit 502, a second determining unit 503, and a pushing unit 504. Wherein the first determining unit 501 may be configured to: and determining the basic attribute value of the first user according to the received feedback information of the terminal equipment of the first user aiming at the inquiry information sent in advance. The generating unit 502 may be configured to: and generating group information of the first user according to a preset group constraint condition, wherein the group information comprises a group identifier. The second determining unit 503 may be configured to: and determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification. The pushing unit 504 may be configured to: and responding to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and pushing pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of the second user executing preset operation on the page.
In the present embodiment, in the information push apparatus 500: the specific processing of the first determining unit 501, the generating unit 502, the second determining unit 503 and the pushing unit 504 and the technical effects thereof can refer to the related descriptions of step 201, step 202, step 203 and step 204 in the corresponding embodiment of fig. 2, which are not described herein again.
In some optional implementations of this embodiment, the apparatus 500 may further include: a first sending unit (not shown in the figure). Wherein the first sending unit may be configured to: and sending the link of the page generated aiming at the group identification to the terminal equipment of the first user so as to enable the terminal equipment of the first user to forward the link of the page generated aiming at the group identification to the terminal equipment of the second user.
In some optional implementations of this embodiment, the second determining unit 503 may be further configured to: determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification and meet preset user constraint conditions, wherein the user constraint conditions comprise: and executing preset operation on the page generated aiming at the group identification for the first time.
In some optional implementation manners of this embodiment, the group information may further include a group number upper limit value, and the user constraint condition may further include: the number of people is not more than the upper limit value of the group number of people.
In some optional implementation manners of this embodiment, the group information may further include a termination time of performing a preset operation on the page, and the user constraint condition may further include: and the moment of executing the preset operation on the page does not reach the termination moment.
In some optional implementations of this embodiment, the apparatus 500 may further include: a second sending unit (not shown in the figure). Wherein the second transmitting unit may be configured to: and sending prompt information representing that the number of the second users reaches the upper limit value of the group number to the terminal equipment of the first user in response to the fact that the number of the second users executing preset operation on the page and meeting the user constraint condition is equal to the upper limit value of the group number.
In some optional implementations of this embodiment, the apparatus 500 may further include: a feedback unit (not shown in the figure). Wherein the feedback unit may be configured to: and in response to receiving the inquiry information acquisition request sent by the terminal device of the first user, returning inquiry information of the article provider indicated by the inquiry information acquisition request to the terminal device of the first user.
In some optional implementations of this embodiment, the apparatus 500 may further include: an update unit (not shown in the figure). Wherein the update unit may be configured to: in response to the item number of the item provider not being less than the product of the base attribute value and the weight, decreasing the item number of the item provider by the product of the base attribute value and the weight to increase the item number of the first user by the product of the base attribute value and the weight.
In some optional implementations of this embodiment, the generating unit 502 may be further configured to: and generating the group information of the first user according to a preset group constraint condition in response to the fact that the first user does not have the group information aiming at the item provider and the number of the items of the item provider is not less than the product of the basic attribute value and the minimum weight.
The apparatus provided in the foregoing embodiment of the present disclosure first determines, by the first determining unit 501, a basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the query information sent in advance. Then, the group information of the first user is generated by the generating unit 502 according to the preset group constraint condition. Then, the weight of the basic attribute value is determined by the second determining unit 503 according to the number of second users who perform a preset operation on the page generated for the group identity. Therefore, through the pushing unit 504, when the product of the basic attribute value and the weight is greater than the preset threshold, the pre-selected pushing information is pushed to the terminal device of the first user and the terminal device of the second user performing the preset operation on the page. Therefore, the information is pushed in a targeted mode according to the current requirements of the user.
Referring now to FIG. 6, a schematic diagram of an electronic device (e.g., the server of FIG. 1) 600 suitable for use in implementing embodiments of the present disclosure is shown. The server shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium described in the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the server; or may exist separately and not be assembled into the server. The computer readable medium carries one or more programs which, when executed by the server, cause the server to: determining a basic attribute value of a first user according to received feedback information of terminal equipment of the first user aiming at inquiry information sent in advance; generating group information of a first user according to a preset group constraint condition, wherein the group information comprises a group identifier; determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification; and responding to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and pushing pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of the second user executing preset operation on the page.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a first determining unit, a generating unit, a second determining unit, and a pushing unit. Where the names of the units do not in some cases constitute a limitation of the units themselves, for example, the generating unit may also be described as "generating the first user's group information according to preset group constraints".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept as defined above. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims (12)

1. An information push method, comprising:
determining a basic attribute value of a first user according to received feedback information of terminal equipment of the first user aiming at inquiry information sent in advance;
generating group information of the first user according to a preset group constraint condition, wherein the group information comprises a group identifier;
determining the weight of the basic attribute value according to the number of second users who execute preset operation on the page generated aiming at the group identification;
and responding to the condition that the product of the basic attribute value and the weight is larger than a preset threshold value, and pushing pre-selected pushing information to the terminal equipment of the first user and the terminal equipment of a second user executing the preset operation on the page.
2. The method of claim 1, wherein after the generating of the first user's clique information according to preset clique constraints, the method further comprises:
and sending the link of the page generated aiming at the group identification to the terminal equipment of the first user so as to enable the terminal equipment of the first user to forward the link of the page generated aiming at the group identification to the terminal equipment of the second user.
3. The method of claim 1, wherein the determining the weight of the base attribute value according to the number of second users performing a preset operation on the page generated for the group identity comprises:
determining the weight of the basic attribute value according to the number of second users who execute the preset operation on the page generated aiming at the group identification and meet preset user constraint conditions, wherein the user constraint conditions comprise: and executing the preset operation on the page generated aiming at the group identification for the first time.
4. The method of claim 3, wherein the group information further comprises a group people upper limit, the user constraints further comprising: the number of people is not more than the upper limit value of the group number of people.
5. The method of claim 3, wherein the group information further includes a termination time of the preset operation performed on the page, and the user constraint further includes: and the moment of executing the preset operation on the page does not reach the termination moment.
6. The method of claim 4, wherein the method further comprises:
and responding to the fact that the number of the second users who execute the preset operation on the page and meet the user constraint condition is equal to the upper limit value of the group number, and sending prompt information representing that the number of the second users reaches the upper limit value of the group number to the terminal equipment of the first user.
7. The method according to any of claims 1-6, wherein before determining the basic attribute value of the first user according to the received feedback information of the terminal device of the first user for the pre-sent inquiry information, the method further comprises:
and in response to receiving the inquiry information acquisition request sent by the terminal device of the first user, returning inquiry information of the article provider indicated by the inquiry information acquisition request to the terminal device of the first user.
8. The method of claim 7, wherein before the pushing pre-selected push information to the terminal device of the first user and the terminal device of the second user performing the preset operation on the page in response to the product of the base attribute value and the weight being greater than a preset threshold, the method further comprises:
in response to the item number of the item provider not being less than the product of the base attribute value and the weight, decreasing the item number of the item provider by the product of the base attribute value and the weight to increase the item number of the first user by the product of the base attribute value and the weight.
9. The method of claim 7, wherein the generating the first user's clique information according to a preset clique constraint comprises:
and generating the group information of the first user according to the preset group constraint condition in response to the fact that the first user does not have the group information aiming at the item provider and the number of the items of the item provider is not less than the product of the basic attribute value and the minimum weight.
10. An information pushing apparatus comprising:
a first determining unit configured to determine a basic attribute value of a first user according to received feedback information of a terminal device of the first user for inquiry information sent in advance;
a generating unit configured to generate group information of the first user according to a preset group constraint condition, wherein the group information includes a group identifier;
a second determination unit configured to determine a weight of the basic attribute value according to a number of second users who perform a preset operation on the page generated for the group identity;
a pushing unit configured to push pre-selected pushing information to the terminal device of the first user and the terminal device of a second user performing the preset operation on the page in response to the product of the basic attribute value and the weight being greater than a preset threshold value.
11. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon;
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-9.
12. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-9.
CN201910792291.5A 2019-08-26 Information pushing method and device Active CN111784429B (en)

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