CN111756556B

CN111756556B - Message pushing method and device and terminal

Info

Publication number: CN111756556B
Application number: CN201910251239.9A
Authority: CN
Inventors: 黄健树; 祁颖; 曹粟; 索竟超; 成世海
Original assignee: Guangzhou Tencent Technology Co Ltd
Current assignee: Guangzhou Tencent Technology Co Ltd
Priority date: 2019-03-29
Filing date: 2019-03-29
Publication date: 2022-09-20
Anticipated expiration: 2039-03-29
Also published as: CN111756556A

Abstract

The embodiment of the invention discloses a message pushing method, a message pushing device and a message pushing terminal, wherein the method comprises the following steps: the method comprises the steps of obtaining a grouping issuing instruction aiming at a target message in a content interaction platform, responding to the grouping issuing instruction, displaying a group option, responding to an operation instruction of the group option, displaying at least one communication group in the content interaction platform, obtaining a selected target communication group in the at least one communication group, and pushing the target message according to the target communication group. The packet publishing function can be conveniently realized in the content interaction platform, and the packet publishing efficiency is improved, so that the message pushing efficiency is improved.

Description

Message pushing method and device and terminal

Technical Field

The present invention relates to the field of internet technologies, and in particular, to the field of technologies related to content interaction in the internet, and in particular, to a message pushing method, a message pushing apparatus, and a terminal.

Background

The content interaction platform is a platform which supports a social function based on content (such as text, picture, audio and video content) and can realize content-based social interaction. Users (namely message publishers) can publish contents such as characters, pictures, audios and videos and the like through the content interaction platform, so that meaningful and interesting things in life and work can be shared, and other users (namely message receivers) in the content interaction platform can check the contents shared by the publishers and participate in interaction, so that social communication between people is improved. At present, many content interaction platforms support a group publishing function, where the group publishing function refers to a function in which a message publisher can autonomously select a part of message recipients, and the content interaction platform pushes a published message to only the selected message recipients. However, the inventor finds in practice that the packet publishing process of the existing content interaction platform is cumbersome, and the efficiency of packet publishing is low, thereby resulting in low efficiency of message pushing.

Disclosure of Invention

The technical problem to be solved by the embodiments of the present invention is to provide a method, an apparatus, and a terminal for pushing a message, which can conveniently implement a packet publishing function in a content interaction platform, and improve the efficiency of packet publishing, thereby improving the efficiency of message pushing.

In one aspect, an embodiment of the present invention provides a message pushing method, where the method includes:

acquiring a grouping issuing instruction aiming at a target message in a content interaction platform;

in response to the grouping issue instruction, showing a group option;

in response to an operation instruction of the group option, at least one communication group in the content interaction platform is shown;

and acquiring the selected target communication group in the at least one communication group, and pushing the target message according to the target communication group.

In another aspect, an embodiment of the present invention provides a message pushing apparatus, where the apparatus includes:

the acquisition module is used for acquiring a grouping and issuing instruction of the target message in the content interaction platform;

the display module is used for responding to the grouping issuing instruction and displaying the group options; in response to an operation instruction of the group option, at least one communication group in the content interaction platform is shown;

an obtaining module, further configured to obtain a selected target communication group of the at least one communication group,

and the pushing module is used for pushing the target message according to the target communication group.

In another aspect, an embodiment of the present invention provides a terminal, including an input device and an output device, further including:

a processor adapted to implement one or more instructions; and the number of the first and second groups,

a computer storage medium storing one or more instructions adapted to be loaded by the processor and to perform the steps of:

in response to the group issue instruction, presenting a group option;

In yet another aspect, an embodiment of the present invention provides a computer storage medium storing one or more instructions adapted to be loaded by a processor and perform the following steps:

in response to the grouping issue instruction, showing a group option;

In the embodiment of the invention, a group option is displayed in response to a grouping issuing instruction aiming at a target message in a content interaction platform, and at least one communication group in the content interaction platform can be called through the group option, so that a message issuer can select one or more communication groups from the at least one communication group as the target communication group, namely the target message can be pushed according to the target communication group; the message publisher can conveniently determine the message receivers for packet publishing by selecting the communication group through the group option without selecting a single user one by one, so that the packet publishing function can be conveniently realized, the packet publishing efficiency is improved, and the message pushing efficiency is improved.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 is an architecture diagram of a content interaction platform provided by an embodiment of the present invention;

fig. 2 is a schematic flowchart of a message pushing method according to an embodiment of the present invention;

fig. 3 is a schematic view of an operation interface of a message publishing process according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a message publishing interface provided by an embodiment of the invention;

FIG. 5 is a diagram of a group menu detail page provided by an embodiment of the present invention;

FIG. 6 is a schematic diagram of another group menu detail page provided by an embodiment of the present invention;

FIG. 7 is a schematic diagram of a details page of a target tag provided by an embodiment of the invention;

FIG. 8 is a schematic diagram of an option details page provided by an embodiment of the invention;

fig. 9 is a schematic structural diagram of a message pushing apparatus according to an embodiment of the present invention;

fig. 10 is a schematic structural diagram of a terminal according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The content interaction platform is a platform which supports the social function based on the content and can realize the social interaction based on the content; here, the content may include, but is not limited to, text, pictures, audio-video, and the like. The content interaction platform is generally a processing System including a front end and a background, the front end is used for implementing human-computer interaction, and may be a website, such as a BBS (Bulletin Board System, an electronic Bulletin Board, which is an electronic information service System on the internet), a forum, and the like, or an application program, such as a social application program (e.g., a WeChat friend circle, a microblog, and the like); the front end usually provides some UI (User Interface) interfaces, which may be web pages, such as BBS pages and forum pages; or an interactive interface of an application program, such as a microblog homepage, a friend circle homepage and the like. The background is used for realizing social interaction processing and can be an independent server, a server cluster consisting of a plurality of servers or a cloud computing center.

Referring to the architecture of the content interaction platform shown in fig. 1, the architecture may include a server, and a plurality of terminals connected to the server; among others, terminals may include, but are not limited to: smart phones, tablet computers, portable personal computers, smart watches, bracelets, smart televisions, and the like. The front end of the content interaction platform may operate in the terminal, and the terminal displays a front end interface of the content interaction platform, for example, a web page, such as a BBS page, a forum page, and the like, is displayed by a browser of the terminal, and a user may publish a message in the web page displayed by the terminal to share content with other users in the web. And the following steps: the terminal can be installed and operated with a social application program, and the user can publish messages in an interface of the social application program so as to share content with other social users. The server is used for realizing background processing of the content interaction platform, for example, analyzing and pushing messages issued by terminal users; further, the server is also used for managing user data in the content interaction platform, such as: managing personal data (such as user identification, user interest and preference data and the like) of the user in the content interaction platform, relation chain data (such as friend user identification, identification of a communication group to which the user belongs and the like) and the like. The relationship chain herein may include: friend relationship chains, classmate relationship chains, event relationship chains, relative relationship chains, and the like.

The content-based social interaction can be realized based on the architecture of the content interaction platform shown in FIG. 1; specifically, the content interaction platform supports a message publishing function, which herein includes a public publishing function and a packet publishing function. The public publishing function refers to a function of pushing a message published by a message publisher to all message receivers by a content interaction platform by taking all users on a relationship chain of the message publisher as the message receivers; for example: the relationship chain of the first user comprises three users, namely a user A, a user B and a user C, and if the first user publishes the message, the message published by the first user is pushed to the user A, the user B and the user C. The group publishing function refers to a function that a message publisher can autonomously select one part from all users on a relationship chain as a message receiver and the content interaction platform only pushes published messages to the selected message receiver; for example: if the first user publishes messages in groups and selects the user B and the user C as message receivers, the messages published by the first user are only pushed to the user B and the user C. Here, the first user may be any user in the content interaction platform.

The basic flow of packet publishing performed based on the architecture shown in fig. 1 is as follows:

step 1, when a first user has a message publishing demand, a message publishing instruction can be initiated to a terminal, and the terminal displays a message publishing interface of a content interaction platform;

step 2, a first user (a message publisher) inputs a target message to be pushed in a message publishing interface, can select a message receiver from a relationship chain of the first user, and submits an operation of confirming publishing;

step 3, the terminal encapsulates the target message and the identifier of the message receiver;

step 4, the terminal sends the encapsulated data to a server;

step 5, the server analyzes the received encapsulated data and determines a message receiver according to the identifier of the message receiver;

and 6, the server pushes the target message to a message receiver.

Through the steps 1 to 6, the target message issued by the first user can be pushed to the message receiver selected by the first user, so that the grouped issuing for the target message is realized.

Based on the architecture of the content interaction platform shown in fig. 1, an embodiment of the present invention provides a message pushing method, where the method is applied to any one of the terminals in the architecture shown in fig. 1, please refer to fig. 2, and the message pushing method includes the following steps S201 to S205.

S201, obtaining a grouping and issuing instruction aiming at the target message in the content interaction platform.

The target message refers to a message to be pushed, namely a message issued by a message issuer (such as a first user); the target message may include at least one or more of text, pictures, audio-video, and links. The group issuing instruction is an instruction for triggering the target message to be pushed in a group issuing mode. The group issuing instruction can be acquired through a front-end interface of the content interaction platform; specifically, the terminal displays a message publishing interface of the content interaction platform, where the message publishing interface may include a message input box, a publishing menu and a grouping menu, where the message input box allows a first user (i.e., a message publisher) to perform an editing operation on a target message and is used to receive the target message generated by the first user through editing. The open publishing menu and the grouping menu are used for configuring a publishing mode of the target message; if the first user operates the publishing menu, configuring the publishing mode of the target message as a publishing mode; and if the first user operates the grouping menu, configuring the issuing mode of the target message as a grouping issuing mode. It can be understood that the presentation form of the publishing menu and the grouping menu in the message publishing interface of the content interaction platform can be a physical key or a virtual key; the operation on the publicly released menu or the grouped menu may specifically be touch operation, cursor operation, key operation, voice operation, or the like; the touch operation can be touch click operation, touch press operation or touch slide operation, and the touch operation can be single-point touch operation or multi-point touch operation; the cursor operation can be an operation of controlling a cursor to click or an operation of controlling the cursor to press; the key operation may be a virtual key operation or a physical key operation, etc. And if the terminal detects an operation instruction acting on the grouping menu, namely the first user configuration target message is in a grouping distribution mode, the terminal confirms that the grouping distribution instruction aiming at the target message is received.

S202, responding to the grouping issuing instruction, and displaying the group options.

The group option refers to an interface capable of invoking one or more communication groups in the content interaction platform, and may specifically be a physical key, a virtual key, a shortcut icon, or the like. A communication group refers to a user cluster formed by aggregating a plurality of users together due to some need, for example: a classmate group formed by gathering a plurality of users who are in classmate relationship with each other; a colleague group formed by gathering a plurality of users who have mutual colleague relationship of the same company; a game friend group formed by gathering a plurality of users who like the same game, and the like. Generally, a communication group to which the first user belongs includes a plurality of users having an association relationship with the first user, where the association relationship may include, but is not limited to, a friend relationship, a relative relationship, a colleague relationship, a classmate relationship, and the like; if a certain user has an association relationship with the first user, the user belongs to the user on the relationship chain of the first user; if a certain user does not have an association relationship with the first user, the user does not belong to the user on the relationship chain of the first user, and the user and the first user are strange users. In order to facilitate the first user to quickly select a plurality of message receivers or exclude a plurality of message receivers, the terminal can display the group options, so that the first user can conveniently and quickly call at least one communication group to select the message receivers through the group options, and therefore grouping and publishing can be conveniently realized. Specifically, the terminal may present the group option around the grouping menu, for example, the group option may be presented in a vicinity of the grouping menu in a message publishing interface of the content interaction platform.

S203, responding to the operation instruction of the group option, and displaying at least one communication group in the content interaction platform.

The operation instruction of the group option refers to an instruction generated by the first user performing an operation on the group option, where the operation may include, but is not limited to: click operation, key selection, cursor operation, voice operation, or the like. The first user performing the operation on the group option may be used to invoke at least one communication group in the content interaction platform, where the communication group may refer to all communication groups to which the first user belongs. The terminal can display at least one communication group in the content interaction platform around the group option, and specifically display the identifier of the at least one communication group, wherein the identifier of the communication group can include at least one or more of the name, account number and group icon of the communication group. The surrounding of the group option may refer to the neighborhood of the group option in the message publishing interface of the content interaction platform.

In one embodiment, the terminal may present the at least one communication group in a horizontally arranged manner, a vertically arranged manner, or a horizontally and vertically combined manner, where the horizontally arranged manner refers to arranging the at least one communication group in a row, the vertically arranged manner refers to arranging the at least one communication group in a column, and the horizontally and vertically combined manner may refer to arranging the at least one communication group in multiple rows and multiple columns. The arrangement of the at least one communication group may be dynamically set according to the number of communication groups in the at least one communication group. The ranking order of the respective communication groups may be determined according to the number of times the communication group history is selected, for example: arranging the communication groups in order of the number of times of history selection; or, the ranking order of each communication group is determined according to the number of times of the first user participating in the message interaction within a preset time period, for example: arranging each communication group according to the sequence of the number of times of the first user participating in the message interaction within a preset time period from high to low; or the arrangement sequence of each communication group is determined according to the time of the last message displayed in the session window corresponding to each communication group; for example: and the time of the last message displayed in the conversation window corresponding to each communication group is from near to far (by taking the current system time as a reference, if the difference value between the display time of the last message and the current system time is smaller, the display time of the last message is closer).

In one embodiment, because the size of the display interface of the terminal is limited, all communication groups cannot be displayed at one time, in order to enable the first user to view all communication groups, the terminal may display the communication groups in a scroll display mode, where the scroll display mode may refer to updating the displayed communication groups according to a preset time interval, so that the first user may view all communication groups without manually sliding the communication groups, thereby improving convenience in viewing the communication groups. For example, communication group 1-5 are shown at a first time, communication group 6-10 are shown at a second time; alternatively, communication group 1 to communication group 5 are presented at the first time, and communication group 3 to communication group 7 are presented at the second time.

S204, the selected target communication group in the at least one communication group is obtained.

S205, pushing the target message according to the target communication group.

In steps S204-S205, the first user may perform a selection operation on at least one communication group displayed by the terminal, where the selected communication group is a target communication group; if the first user selects a certain target communication group, which indicates that the first user selects all member users in the target communication group having association relationship with the first user, the first user can use the selected member users as message receivers, and the target message can be pushed to the selected member users. Of course, the first user may exclude the selected member users as message recipients, so that the target message is not pushed to the selected member users. In step S205, in an embodiment, the target message may be pushed by the server, specifically, the terminal sends the identifier of the target communication group and the target message to the server, and the server determines the message receiver to be issued in groups according to the identifier of the target communication group, and pushes the target message to the message receiver. In another embodiment, the terminal may synchronize the relationship chain data of the first user from the server, and the terminal may determine the message recipient locally; moreover, if the terminal of the first user and the terminal of the message receiver can be directly connected, the terminal of the first user can also directly push the target message to the message receiver without the relay of the server.

In one embodiment, to facilitate distinguishing between selected and unselected communication groups, the terminal may highlight the selected communication group by adding a first symbol, a first graphic, increasing font size, and bolding the font, and/or mute the unselected communication group by adding a second symbol, a second graphic, or decreasing font size. The first symbol is different from the second symbol, such as the first symbol is "x", and the second symbol is "√"; the first pattern may be different from the second pattern, e.g., the first pattern may be rectangular and the second pattern may be circular.

In one embodiment, when the terminal detects a first trigger operation acting on the displayed communication group, the selected communication group is directly used as the target communication group. When the terminal detects a second trigger operation acting on the presented communication group, a virtual key for triggering a confirmation operation may be generated. And then a plurality of communication groups can be selected through the second triggering operation. When the first user selection is completed, a virtual key for generating a confirmation instruction may be clicked, thereby regarding the selected communication group as a target communication group. Wherein the first trigger operation is different from the second trigger operation, and the first trigger operation is click; a second trigger operation such as a long press.

In one embodiment, the packet issue instruction includes a first packet issue instruction or a second packet issue instruction, and the step S201 shown in fig. 2 may specifically include the following steps S11 to S13.

s11, responding to the message issuing instruction of the first user in the content interaction platform, outputting a message issuing interface, wherein the message issuing interface comprises a first grouping menu and a second grouping menu.

The message issuing instruction may refer to an instruction generated by the first user executing an operation on a message pushing operation interface of the content interaction platform, where the message pushing operation interface refers to an interface capable of invoking the message issuing interface in the content interaction platform, and may specifically be a physical key, a virtual key, a shortcut icon, or the like. The message publishing interface is an interface capable of configuring a publishing mode of the target message, and the message publishing interface can be one of a plurality of interfaces at the front end of the content interaction platform. In order to facilitate the user to select a message push communication group or exclude a message push communication group, the terminal may display a first grouping menu and a second grouping menu in the message publishing interface. The first grouping menu and the second grouping menu can be used for configuring the target message receiver, the specific first grouping menu is an interface for selecting a user capable of viewing (receiving) the target message, the second grouping menu is an interface for selecting a user incapable of viewing the target message, the first grouping menu and the second grouping menu can be physical keys or virtual keys, and the first grouping menu and the second grouping menu can be displayed in the message publishing interface in a transverse arrangement or a longitudinal arrangement. For example, referring to fig. 4, the first grouping menu 151 and the second grouping menu 152 are displayed in the message publishing interface 11 in a horizontal and parallel manner, in the form of rectangular virtual keys, the first grouping menu 151 may be a so-called partially visible option, and the second grouping menu 152 may be a so-called non-visible option. Other descriptions of the message publishing interface may be found in the corresponding embodiment of fig. 3.

s12, obtaining the operation instruction acting on the first group menu, and determining the operation instruction acting on the first group menu as a first group issuing instruction.

s13, obtaining the operation instruction acting on the second group menu, and determining the operation instruction acting on the second group menu as a second group issuing instruction.

In steps s 12-s 13, the first packet issue instruction refers to an instruction generated by the first user performing an operation on the first packet menu, and the second packet issue instruction refers to an instruction generated by the first user performing an operation on the second packet menu, where the operations may include, but are not limited to: click operation, key selection, cursor operation or voice operation, and the like.

In this embodiment, the step S202 shown in FIG. 2 may specifically include the following steps S21-S22.

s21, in response to the group issue instruction, displaying a group menu detail page.

s22, presenting the group option in the grouping menu detail page.

In steps s 21-s 22, the grouping menu detail page is a page for displaying a sub-menu of the grouping menu, where the sub-menu of the grouping menu may be a next-level menu of the grouping menu, and the next-level menu may be used to configure parameters of the grouping distribution, for example, the sub-menu of the grouping menu includes a group option through which a user who can view or cannot view the target message may be configured. If the terminal receives the first packet issuing instruction, a first packet menu detail page can be displayed, and the group option is displayed in the first packet menu detail page. The first group menu detail page may refer to an interface that configures a user to receive the targeted message. If the terminal receives a second grouping issuing instruction, a second grouping menu detail page can be displayed, and the group option is displayed in the second grouping menu detail page. Displaying the second group menu detail page here may refer to configuring an interface of a user that is unable to receive the targeted message. The content in the grouping menu detail page corresponding to the first grouping menu and the second grouping menu can be the same; the arrangement modes of the contents can be the same or different; the pages may be the same or different in color and size.

In this embodiment, the grouping menu detail page may further include an address list option, and the group option and the address list option are arranged in the grouping menu detail page in parallel. The address list option is an interface for calling an address list of a first user in the content interaction platform, the address list is a user cluster including all users associated with the first user, and the address list option may be located above, below, to the left, or to the right of the group option. The first user may select a user from the list of contacts that may or may not view the target message. For example, referring to fig. 5, the address list option 20 (i.e., the option selected from the address list) and the group option are displayed in the grouping menu detail page in a vertical arrangement, and the address list option 20 is located below the group option. Other descriptions of the details page of the grouping menu can be found in the corresponding embodiment of fig. 3.

In this embodiment, if the packet issue instruction includes the first packet issue instruction, step S205 shown in fig. 2 may specifically include the following steps S31-S32.

s31, screening the second users associated with the first user in the target communication group.

s32, pushing the target message to the second user.

In steps s 31-s 32, if the group issuing command includes a first group issuing command indicating that the first user uses a member user in a target communication group having an association relationship with the first user as a message receiver, the terminal may screen a second user in the target communication group having an association relationship with the first user, and push the target message to the second user.

In this embodiment, if the packet issue command includes a second packet issue command, step S205 shown in fig. 2 may specifically include the following steps S41-S43.

s41, screening the second users associated with the first user in the target communication group.

s42, obtaining the address list of the first user, where the address list includes all users having an association relationship with the first user.

s43, pushing the target message to other users except the second user in the address list.

In steps s 41-s 43, if the group issuing command includes a second group issuing command indicating that the first user is to be a message recipient except for the member users in the target communication group, the terminal may filter a second user in the target communication group, which is associated with the first user, and push the target message to other users except for the second user in the address list.

In this embodiment, the grouping menu detail page further includes at least one tab, and the at least one tab, the group option and the address book option are arranged in the grouping menu detail page. The label here refers to an identifier set by the first user for the user cluster, that is, the label may be used to identify one user cluster, and the label may be composed of at least one of chinese characters, letters, and symbols, and the like, where the user cluster may include at least one communication group and/or at least one user, and the communication group and the user in the user cluster are added by the first user. If the first user performs a selection operation on any one of the at least one tag, which indicates that the first user selects the user belonging to the selected tag and all the member users having an association relationship with the first user in the communication group belonging to the selected tag, the first user may regard the selected member users as message recipients. Of course, the first user may also exclude selected ones of the member users as message recipients. The terminal may arrange the at least one tag, the group option, and the address book option in parallel in the grouping menu detail page in a horizontal, vertical, or horizontal combination arrangement manner, where an arrangement order of each option may be determined according to the number of times that each option is selected in history, or an arrangement order of each option may be manually set by the first user. For example, as shown in fig. 6, the at least one tab, the group option and the address book option are arranged in the grouping menu detail page in a vertical arrangement, the at least one tab includes a tab 1 and a tab 2, and the tab 1 and the tab 2 are arranged below the address book option.

In this embodiment, the method may further include the following steps s 51-s 53.

s51, responding to the operation instruction of the target label, displaying the detail page of the target label, wherein the target label is any label in the at least one label.

The operation instruction of the target label is an instruction for triggering the terminal to display a detailed page of the target label, the first user can perform selection operation on any label in at least one label, and when the terminal detects the selection operation on the label, the selected label is used as the target label, the operation instruction of the target label is generated, and the detailed page of the target label is displayed, wherein the detailed page of the target label is a page for displaying detailed information about the target label. The detail page of the target tag may be a sub-page of the above-mentioned grouping menu detail page, and the detail page of the target tag may be partially or completely overlaid on the grouping menu detail page.

s52, displaying the tag group in the detail page of the target tag, wherein the tag group belongs to any communication group of the target tag.

In order to facilitate viewing of a tag group belonging to a target tag, the terminal displays the tag group, which is any one of communication groups belonging to the target tag, in a detail page of the target tag. Optionally, the terminal may display all communication groups and users belonging to the target tag in the detail page of the target tag.

s53, responding to the view instruction of the label group, displaying all member users in the label group having association relation with the first user.

The viewing instruction of the tag group is an instruction generated by operating the tag group, and when the terminal detects a selection operation of the tag group, the viewing instruction of the tag group is generated, all member users in the tag group having an association relationship with the first user are displayed, and one or more of head portraits, account numbers and names of the member users are specifically displayed. For example, taking the content interaction platform as a social application, as shown in fig. 7, a main interface 21 of the social application includes a tag option, and when the terminal detects a selection operation acting on the tag option, a detail page of the tag option is displayed, where the detail interface of the tag option includes tags set by a first user, such as tag 1 and tag 2, and tag 1 and tag 2 are arranged in a vertical arrangement manner in the detail page of the tag option. When the terminal detects a selection operation of the tag 1, the tag 1 is set as a target tag, and a detail page 24 of the target tag is displayed. The detail page 24 of the tag 1 includes a tag name, the number of communication groups belonging to the tag 1, and an identifier of the communication group, the number of member users having an association relationship with the first user in each communication group, and so on, and it can be known from the detail page of the tag 1 that both the communication group 1 and the communication group 2 belong to the tag 1, the number of member users having an association relationship with the first user in the communication group 1 is 2, and the number of member users having an association relationship with the first user in the communication group 2 is 58. If the terminal detects the selection operation of the communication group 1, member users having a relationship with the first user in the communication group 1, that is, the user 1 and the user 2, are displayed in the member user interface 25, and specifically, the head images and the names of the user 1 and the user 2 are displayed.

In this embodiment, the method may further include step s61 as follows.

And S61, when the member users in the label group change, dynamically updating the target label.

The change of the member user in the tag group means that a new user or a removed user exists in the tag group. When the member users in the tag group change, it indicates that there are new member users or removed member users in the tag group, and the types of messages that the member users in the same tag group usually focus on or are interested in are the same or similar, so in order to conveniently send messages to the users in the tag group, when the member users in the tag group change, the target tag is dynamically updated. Dynamically updating the target tag refers to updating the tag of the newly added member user or updating the tag of the removed member user.

In this embodiment, the step s61 may specifically include the following steps s71 to s 74.

s71, when a member user having an association relation with the first user is newly added in the label group, adding the newly added member user to the target label.

s72, when the member user in the label group having the association relation with the first user is removed, deleting the removed member user from the target label.

s73, deleting the tag group in the target tag when the first user is removed from the tag group.

s74, when the first user is removed from the label group and added to the label group again, adding the label group to the target label.

In steps s 71-s 74, when a member user having an association relationship with the first user is newly added to the tag group, it indicates that the newly added member has an association relationship with other member users in the tag group, and the types of the messages concerned by the member users in the tag group are the same or similar, the newly added member user is added to the target tag. When a member user in the tag group having an association relationship with the first user is removed, indicating that the type of the message concerned by the removal member user changes, or that the association relationship between the removal member user and the member of the tag group changes, the terminal may delete the removed member user from the target tag. When the first user is removed from the tag group, indicating that the first user is not within the tag group, the tag group is deleted in the target tag. When the first user is removed from the tag group and then added to the tag group again, the tag group is added to the target tag. Specifically, when the first user is removed from the tag group belonging to the target tag, the corresponding relationship between the tag group belonging to the target tag and the target tag is recorded, and when the first user is added to the tag group belonging to the target tag again, the terminal adds the tag group to which the first user has joined to the target tag according to the corresponding relationship. For example, assume that a first user belongs to communication group 1 (i.e., a tag group), and the tag of the communication group 1 is tag 1 (e.g., a family, a friend, a colleague, etc.). When the first user is removed from the communication group 1, the communication group 1 is deleted from the tag 1, and the correspondence between the tag 1 and the communication group 1 is recorded. When a first user is added to communication group 1, communication group 1 is added to tag 1 according to the correspondence between tag 1 and communication group 1. It should be noted that the step of recording the correspondence between the communication group belonging to the target tag and the target tag may also be performed by the server, and when the server detects that the first user is added to the communication group belonging to the target tag, the server triggers the terminal to add the communication group to which the first user joins to the target tag.

In one embodiment, step S203 shown in FIG. 2 may specifically include steps S81-S83 as follows.

And S81, responding to the operation instruction of the group option, and displaying an option detail page.

And S82, acquiring at least one communication group to which the first user belongs in the content interaction platform.

s83, presenting the at least one communication group in the options details page.

In steps s 81-s 83, in order that the first user may quickly select a target communication group, the terminal may display an option details page in which at least one communication group in the content interaction platform is presented. The option detail page may be a sub-page of the above-mentioned grouping menu detail page, and the option detail page may partially or completely cover the grouping menu detail page. The terminal may present at least one communication group in the content interaction platform in the option detail page.

In this embodiment, the step S204 shown in FIG. 2 may specifically include the following steps S91-S95.

S91, displaying a search bar in the option detail page.

And S92, acquiring the keywords in the search bar.

And S93, performing matching retrieval on the at least one communication group according to the keyword to obtain an alternative communication group.

And S94, acquiring the target communication group selected from the at least one alternative communication group.

In steps s 91-s 95, a search bar is used as a means for retrieving a communication group by a keyword, which may be located at the top, bottom or other location of the options details page, the keyword being the identity or part of the identity of the communication group, or the keyword being the identity or part of the identity of a member user in the communication group. In order for the first user to quickly select the communication group, the terminal may display a search bar in the option detail page, and the first user may input a keyword in the search bar. Further, the terminal obtains the keyword in the search bar, and performs matching retrieval on the at least one communication group according to the keyword to obtain an alternative communication group, wherein the alternative communication group is a communication group matched with the keyword. For example, if the keyword is "classmate," the alternate communication group may be a communication group including "classmate" in the name, or the alternate communication group may be a communication group including member users with the name "classmate. After the at least one alternative communication group is acquired, the terminal can display the at least one alternative communication group, the first user can perform selection operation on the one or more alternative communication groups, and if the terminal detects the selection operation on any alternative communication group in the at least one alternative communication group, the selected alternative communication group is used as a target communication group. For example, as shown in FIG. 8, a search bar 26 is displayed at the top of the options details page, which also includes communication group 1-communication group 5, in which the first user can enter a keyword, which is "classmate". The terminal acquires the keywords from the search bar, and can perform matching retrieval on each communication group in the communication group list according to the keywords to obtain an alternative communication group matched with the "classmates", wherein the alternative communication group comprises a communication group 1, a communication group 2 and a communication group 4. The communication group 1, the communication group 2 and the communication group 4 are displayed on the uppermost layer of the option detail page and cover the communication group 3 and the communication group 5, and the communication group 1, the communication group 2 and the communication group 4 are arranged in the option detail page in a vertical arrangement manner, and the specific arrangement sequence can be arranged according to the similarity between the identification of the communication group or the user identification and the keyword. If the selection operation of the communication group 1 and the communication group 2 is detected, the terminal determines that the communication group 1 and the communication group 2 are the target communication group.

In this embodiment, step s93 may specifically include the following steps s 111-s 112.

s111, matching the keyword with the identifier of the at least one communication group, and determining the successfully matched communication group as an alternative communication group; and/or (c) and/or,

and s112, matching the keyword with the identification of the member user included in the at least one communication group, and determining the communication group to which the member user successfully matched belongs as an alternative communication group.

In steps s111 to s112, after the terminal obtains the keyword, the keyword may be matched with the identifier of the at least one communication group, and the communication group that is successfully matched is determined as the alternative communication group, where successfully matched means that the identifier of the communication group is the same as the keyword, or the similarity between the identifier of the communication group and the keyword is greater than a preset threshold. And/or the terminal may match the keyword with the identifiers of the member users included in the at least one communication group, and determine the communication group to which the member user successfully matched belongs as an alternative communication group, where successful matching means that the identifiers of the member users in the communication group are the same as the keyword, or communication is performed and the similarity between the identifier of the member user and the keyword is greater than a preset threshold.

The message pushing method according to the embodiment of the present invention will be described with reference to the example shown in fig. 3.

For example, taking the content interaction platform as an example of a social application, as shown in fig. 3, the message publishing interface 11 includes a message input box 12, a message input box 13, a public publishing menu 14, a grouping menu 15, and a private publishing menu 16. The message input box 12 allows the first user to input a text type message such as "scene good here", the message input box 13 allows the first user to input a video or image type message, and to input a scene image, which is called a target message, and "scene good here". The public distribution menu 14, the grouping menu 15, and the private distribution menu 16 are displayed below the message input box in parallel, and are virtual keys in a rectangular form. The terminal, if it detects an operation instruction acting on the grouping menu 15, displays a grouping menu detail page 18 and presents the group option (i.e., selection item from the group) 17 in the grouping menu detail page. The grouping menu detail page 18 is located below the grouping menu, and covers the area of the private publishing menu of the message publishing interface, and the specific presentation form of the group option is a virtual key. If the terminal detects an operation instruction acting on the group option, the option detail page 19 is displayed, and the communication groups 1 to 5 are presented in the option detail page 19. The option detail page 19 is fully covered above the message publishing interface 11, the communication groups 1-5 are arranged in the option detail page 19 in a vertical arrangement mode, and the right upper corner of the option detail page 19 also comprises a confirmation button. Where a circle marks that a communication group is not selected. If the terminal detects an operation instruction acting on communication group 1 and communication group 2, the terminal marks the selected communication group with a circle and the symbol "√". If an operation instruction acting on the confirmation button is detected, the communication group 1 and the communication group 2 can be used as target communication groups, target messages are pushed to member users in the communication group 1, which have a relationship with the first user, and the target messages are pushed to member users in the communication group 2, which have a relationship with the first user.

The embodiment of the invention provides a message pushing device, which can be a computer program in a terminal, for example, an application program in the terminal, such as instant messaging software, social contact software, a browser and the like. Referring to fig. 9, the apparatus includes:

an obtaining module 901, configured to obtain a packet issuing instruction for a target message in a content interaction platform.

A presentation module 902, configured to present a group option in response to the group issuing instruction; and responding to an operation instruction of the group option, and displaying at least one communication group in the content interaction platform.

The obtaining module 901 is further configured to obtain a selected target communication group in the at least one communication group.

A pushing module 903, configured to push the target message according to the target communication group.

Optionally, the packet issue instruction includes a first packet issue instruction or a second packet issue instruction; an obtaining module 901, configured to respond to a message publishing instruction of a first user in a content interaction platform, and output a message publishing interface, where the message publishing interface includes a first grouping menu and a second grouping menu; acquiring an operation instruction acting on the first group menu, and determining the operation instruction acting on the first group menu as a first group issuing instruction; or acquiring an operation instruction acting on the second grouping menu, and determining the operation instruction acting on the second grouping menu as a second grouping issuing instruction.

Optionally, the display module 902 is specifically configured to respond to the grouping issuing instruction and display a grouping menu detail page; and displaying the group option in the grouping menu detail page.

Optionally, the grouping menu detail page further includes an address list option; the group options and the address list options are arranged in the grouping menu detail page in parallel.

Optionally, if the packet issuing instruction includes the first packet issuing instruction, the pushing module 903 is specifically configured to filter, in the target communication group, a second user having an association relationship with the first user; and pushing the target message to the second user.

Optionally, if the packet issuing instruction includes the second packet issuing instruction, the pushing module 903 is specifically configured to filter, in the target communication group, second users that have an association relationship with the first user; acquiring an address list of the first user, wherein the address list comprises all users having an association relationship with the first user; and pushing the target message to other users except the second user in the address list.

Optionally, the display module 902 is specifically configured to respond to an operation instruction for the group option, and display an option detail page; acquiring at least one communication group to which a first user belongs in the content interaction platform; presenting the at least one communication group in the option details page.

Optionally, the obtaining module 901 is specifically configured to display a search bar in the option detail page; acquiring keywords in the search bar; performing matching retrieval on the at least one communication group according to the keywords to obtain an alternative communication group; and acquiring the selected target communication group in the at least one alternative communication group.

Optionally, the obtaining module 901 is specifically configured to match the keyword with the identifier of the at least one communication group, and determine a successfully matched communication group as an alternative communication group; and/or matching the keyword with the identification of the member user contained in the at least one communication group, and determining the communication group to which the member user successfully matched belongs as an alternative communication group.

Optionally, the grouping menu detail page further includes at least one tag; the at least one tag, the group option and the address list option are arranged in the grouping menu detail page in parallel.

Optionally, the displaying module 902 is further configured to display a detail page of the target tag in response to an operation instruction on the target tag, where the target tag is any one of the at least one tag; displaying a tag group in a detail page of the target tag, wherein the tag group belongs to any communication group of the target tag; and responding to a viewing instruction of the tag group, and displaying all member users in the tag group, which have an association relationship with the first user.

The device further comprises:

optionally, the updating module 904 is configured to dynamically update the target tag when the member users in the tag group change.

Optionally, the updating module 904 is specifically configured to, when a new member user having an association relationship with the first user is added to the tag group, add the new member user to the target tag; when a member user in the tag group and having an association relationship with the first user is removed, deleting the removed member user from the target tag; deleting the tag group in the target tag when the first user is removed from the tag group; when the first user is removed from the tag group and then added to the tag group again, the tag group is added to the target tag.

In the embodiment of the invention, a group option is displayed in response to a grouping issuing instruction aiming at a target message in a content interaction platform, and at least one communication group in the content interaction platform can be called through the group option, so that a message issuer can select one or more communication groups from the at least one communication group as the target communication group, namely the target message can be pushed according to the target communication group; the group option can enable the message publisher to conveniently determine the message receiver of the grouped publishing through the selection of the communication group without the need of selecting a single user one by the message publisher, so that the grouped publishing function can be conveniently realized, the grouped publishing efficiency is improved, and the message pushing efficiency is improved.

An embodiment of the present invention provides a terminal, please refer to fig. 10, where the terminal includes: the processor 151, the user interface 152, the network interface 154, and the storage 155 are connected by a bus 153.

A user interface 152 for enabling human-computer interaction, which may include a display screen or a keyboard, etc. And a network interface 154 for communication connection with an external device. A storage device 155 is coupled to processor 151 for storing various software programs and/or sets of instructions. In particular implementations, storage 155 may include high speed random access memory and may also include non-volatile memory, such as one or more magnetic disk storage devices, flash memory devices, or other non-volatile solid state storage devices. The storage device 155 may store an operating system (hereinafter, simply referred to as a system), such as an embedded operating system like ANDROID, IOS, WINDOWS, or LINUX. The storage 155 may also store a network communication program that may be used to communicate with one or more additional devices, one or more terminal devices, and one or more network devices. The storage device 155 may further store a user interface program, which may vividly display the content of the application program through a graphical operation interface, and receive a user's control operation of the application program through input controls such as menus, dialog boxes, and buttons. Storage 155 may also store one or more application programs.

In one embodiment, the storage 155 may be used to store one or more instructions; the processor 151 may be capable of executing a message pushing method when invoking the one or more instructions, and specifically, the processor 151 invokes the one or more instructions to perform the following steps:

in response to the group issue instruction, presenting a group option;

Optionally, the packet issue instruction includes a first packet issue instruction or a second packet issue instruction; the processor calls an instruction to execute the following steps:

responding to a message issuing instruction of a first user in a content interaction platform, and outputting a message issuing interface, wherein the message issuing interface comprises a first grouping menu and a second grouping menu;

acquiring an operation instruction acting on the first group menu, and determining the operation instruction acting on the first group menu as a first group issuing instruction; or,

and acquiring an operation instruction acting on the second grouping menu, and determining the operation instruction acting on the second grouping menu as a second grouping issuing instruction.

Optionally, the processor invokes an instruction to perform the following steps:

displaying a grouping menu detail page in response to the grouping issuing instruction;

and displaying the group option in the grouping menu detail page.

Optionally, if the packet issue instruction includes the first packet issue instruction, the processor calls the instruction to execute the following steps:

screening second users having association relation with the first user in the target communication group;

and pushing the target message to the second user.

Optionally, if the packet issue instruction includes the second packet issue instruction, the processor calls the instruction to perform the following steps:

acquiring an address list of the first user, wherein the address list comprises all users having an association relationship with the first user;

and pushing the target message to other users except the second user in the address list.

Optionally, the processor calls an instruction to perform the following steps:

responding to an operation instruction of the group option, and displaying an option detail page;

acquiring at least one communication group to which a first user belongs in the content interaction platform;

presenting the at least one communication group in the option details page.

Optionally, the processor calls an instruction to perform the following steps:

displaying a search bar in the option detail page;

acquiring keywords in the search bar;

performing matching retrieval on the at least one communication group according to the keywords to obtain an alternative communication group;

and acquiring the selected target communication group in the at least one alternative communication group.

Optionally, the processor calls an instruction to perform the following steps:

matching the keyword with the identification of the at least one communication group, and determining the successfully matched communication group as an alternative communication group; and/or the presence of a gas in the atmosphere,

and matching the keyword with the identification of the member user contained in the at least one communication group, and determining the communication group to which the member user successfully matched belongs as an alternative communication group.

Optionally, the processor calls an instruction to perform the following steps:

displaying a detail page of a target tag in response to an operation instruction for the target tag, wherein the target tag is any one tag of the at least one tag;

displaying a tag group in a detail page of the target tag, the tag group being any one of communication groups belonging to the target tag;

and responding to a viewing instruction of the tag group, and displaying all member users in the tag group, which have an association relationship with the first user.

Optionally, the processor calls an instruction to perform the following steps:

and when the member users in the label group change, dynamically updating the target label.

Optionally, the processor calls an instruction to perform the following steps:

when a member user having an association relation with the first user is newly added in the tag group, adding the newly added member user to the target tag;

when a member user in the tag group and having an association relationship with the first user is removed, deleting the removed member user from the target tag;

deleting the tag group in the target tag when the first user is removed from the tag group;

when the first user is removed from the tag group and then added to the tag group again, the tag group is added to the target tag.

An embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored, and the implementation and the beneficial effects of the program for solving the problem may refer to the implementation and the beneficial effects of the message pushing method described in fig. 2, and repeated details are not repeated.

The above disclosure is intended to be illustrative of only some embodiments of the invention, and is not intended to limit the scope of the invention.

Claims

1. A message pushing method, the method comprising:

in response to the grouping issuing instruction, arranging and displaying the group options and the at least one tag in the content interaction platform in a grouping menu detail page in parallel; an identification of a tag set for a first object for an object cluster comprising at least one communication group and/or at least one object; the communication groups and objects in the object cluster are added by the first object;

responding to an operation instruction of the group option, and displaying at least one communication group in the content interaction platform in a rolling mode according to historical operation data of the communication group; the historical operation data comprises one of the times of pushing messages into the communication group by a first object, the times of historical message interaction between the first object and the objects in the communication group and the time of the last message interaction in the communication group, wherein the first object is an object for initiating the packet issuing instruction; the at least one communication group each comprises the first object; the at least one communication group is an object cluster formed by the first object gathering objects which have association relation with the first object according to the association relation characteristics;

acquiring a selected target communication group in the at least one communication group, and pushing the target message to an object having an association relation with the first object according to the target communication group;

responding to a selection instruction aiming at the at least one label, acquiring a selected target label in the at least one label, and pushing the target message to an object with the target label;

responding to an operation instruction of the target label, and displaying a detail page of the target label;

displaying all member objects in the tag group which are associated with the first object in response to a viewing instruction of the tag group;

when a member object having an association relation with the first object is newly added in the tag group, adding the newly added member object to the target tag;

deleting the tag group in the target tag when the first object is removed from the tag group;

when the first object is added to the tag group again after being removed from the tag group, the tag group is added to the target tag.

2. The method of claim 1, wherein the packet issue instruction comprises a first packet issue instruction or a second packet issue instruction; the obtaining of the packet issuing instruction of the target message in the content interaction platform includes:

responding to a message publishing instruction of a first object in a content interaction platform, and outputting a message publishing interface, wherein the message publishing interface comprises a first grouping menu and a second grouping menu;

3. The method of claim 2, wherein said presenting a group option in response to said packet issue instruction comprises:

responding to the grouping issuing instruction, and displaying a grouping menu detail page;

and displaying the group option in the grouping menu detail page.

4. The method of claim 3, wherein the group menu detail page further comprises an address book option; the group options and the address list options are arranged in the grouping menu detail page in parallel.

5. The method of claim 2, wherein if the packet issuing instruction comprises the first packet issuing instruction, the pushing the target message to an object having an association relationship with the first object according to the target communication group comprises:

screening a second object having an association relation with the first object in the target communication group;

and pushing the target message to the second object.

6. The method of claim 2, wherein if the packet issuance instruction comprises the second packet issuance instruction, the pushing the target message to the object having an association relationship with the first object according to the target communication group comprises:

acquiring an address list of the first object, wherein the address list comprises all objects which have an association relationship with the first object;

and pushing the target message to other objects except the second object in the address list.

7. The method of claim 1, wherein the scrolling presentation of at least one communication group in the content interaction platform according to historical operation data of the communication group in response to the operation instruction of the group option comprises:

acquiring at least one communication group to which a first object belongs in the content interaction platform;

and scrolling to display the at least one communication group in the option detail page according to the historical operation data of the communication group.

8. The method of claim 7, wherein said obtaining a selected target communication group of said at least one communication group comprises:

displaying a search bar in the option detail page;

acquiring keywords in the search bar;

9. The method of claim 8, wherein said performing a match search on said at least one communication group based on said keyword to obtain an alternative communication group comprises:

matching the keyword with the identification of the at least one communication group, and determining the successfully matched communication group as an alternative communication group; and/or the presence of a gas in the gas,

and matching the keyword with the identification of the member object contained in the at least one communication group, and determining the communication group to which the member object successfully matched belongs as an alternative communication group.

10. The method of claim 4, wherein the group menu detail page further comprises at least one tab; the at least one tag, the group option, and the address list option are arranged in the grouping menu detail page.

11. The method of claim 1, wherein the method further comprises:

when the member object in the tag group and having the association relationship with the first object is removed, deleting the removed member object from the target tag.

12. A message push apparatus, the apparatus comprising:

the acquisition module is used for acquiring a grouping and issuing instruction aiming at the target message in the content interaction platform;

the display module is used for responding to the grouping issuing instruction, and displaying the group options and at least one label in the content interaction platform in parallel in a grouping menu detail page; responding to an operation instruction of the group option, and displaying at least one communication group in the content interaction platform in a rolling mode according to historical operation data of the communication group; the historical operation data comprises one of the times of pushing messages into the communication group by a first object, the times of historical message interaction between the first object and the objects in the communication group and the time of the last message interaction in the communication group, wherein the first object is an object for initiating the packet issuing instruction; the at least one communication group each comprises the first object; an identification set by a tag for the first object for an object cluster, the object cluster comprising at least one communication group and/or at least one object; the communication groups and objects in the object cluster are added by the first object; the at least one communication group is an object cluster formed by the first object clustering objects which have association relation with the first object according to the association relation characteristic;

a pushing module, configured to push the target message to an object having an association relationship with the first object according to the target communication group, obtain a selected target tag in the at least one tag in response to a selection instruction for the at least one tag, and push the target message to the object having the target tag;

the display module is also used for responding to an operation instruction of the target label and displaying a detail page of the target label; displaying a tag group in a detail page of the target tag, wherein the tag group belongs to any communication group of the target tag; displaying all member objects in the tag group which are associated with the first object in response to a viewing instruction of the tag group;

the updating module is used for adding the newly added member object to the target label when the member object which has the association relation with the first object is newly added in the label group; deleting the tag group in the target tag when the first object is removed from the tag group; when the first object is added to the tag group again after being removed from the tag group, the tag group is added to the target tag.

13. A terminal comprising an input device and an output device, further comprising:

a computer storage medium having stored thereon one or more instructions adapted to be loaded by the processor and to execute the message push method according to any of claims 1-11.