CN111736747A

CN111736747A - Article information pushing method, device, equipment and storage medium

Info

Publication number: CN111736747A
Application number: CN201910749154.3A
Authority: CN
Inventors: 高云; 毛文辉; 胡忆桐; 吴亚熙; 程浩
Original assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Current assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Priority date: 2019-08-14
Filing date: 2019-08-14
Publication date: 2020-10-02

Abstract

The embodiment of the invention discloses a method, a device, equipment and a storage medium for pushing article information. The method is applied to the terminal equipment and comprises the following steps: displaying an interface to be operated, and responding to the touch operation of the content which can be touched in the interface to be operated by a user, and determining an operation element corresponding to the touch operation; and sending the operation elements to the server, and receiving and displaying the article ranking information fed back by the server based on the operation elements. By adopting the technical scheme, the operation elements are determined by responding to the touch operation of the user on at least one of the map, the user attribute label and the soft text data, so that the article ranking information is received and displayed, the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user on the online platform is enhanced, and the flow of the online platform is increased.

Description

Article information pushing method, device, equipment and storage medium

Technical Field

The embodiment of the invention relates to the technical field of data processing, in particular to a method, a device, equipment and a storage medium for pushing article information.

Background

With the development of commodity networking, more and more users are willing to shop on the internet, and during the transaction, the online platform (e.g., shopping website or client) provides the users with various item information to satisfy the purchasing desires of the users.

In the prior art, when providing article information for a user, article ranking information is generally generated for articles under a combination of several fixed conditions in advance according to a total transaction amount in a certain time period, and when the user inputs different purchase conditions, the article ranking information corresponding to the purchase conditions is displayed to the user.

In the process of implementing the invention, the inventor finds that the prior art has at least the following problems: when the article ranking information is displayed to the user for shopping guide according to the total volume of the deals in a certain time period, the interaction effect between the online platform and the user is poor, so that the stay time of the online platform is short, and the flow of the online platform is reduced.

Disclosure of Invention

The invention provides a method, a device, equipment and a storage medium for pushing article information, which are used for improving the interactivity between an online platform and a user, further enhancing the use viscosity of the online platform and increasing the flow of the online platform.

In a first aspect, an embodiment of the present invention provides an article information pushing method, which is applied to a terminal device, and includes:

displaying an interface to be operated, and responding to the touch operation of a user on the touch content in the interface to be operated, and determining an operation element corresponding to the touch operation; the touchable content includes: at least one of a map, a user attribute tag, and soft text data;

and sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

In a second aspect, an embodiment of the present invention further provides an article information pushing method, which is applied to a server, and includes:

receiving an operation element sent by terminal equipment, and determining a plurality of candidate display articles based on the operation element;

according to behavior data of the user on the candidate displayed articles, sequencing each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment;

the operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content includes: at least one of a map, a user attribute tag, and soft text data.

In a third aspect, an embodiment of the present invention further provides an article information pushing device, configured on a terminal device, including:

the operation element determining module is used for displaying an interface to be operated and responding to the touch operation of a user on the touch content in the interface to be operated to determine an operation element corresponding to the touch operation; the touchable content includes: at least one of a map, a user attribute tag, and soft text data;

and the ranking information display module is used for sending the operation elements to a server and receiving and displaying the article ranking information fed back by the server based on the operation elements.

In a fourth aspect, an embodiment of the present invention further provides an article information pushing device, configured on a server, including:

the ranking element receiving module is used for receiving operation elements sent by the terminal equipment and determining a plurality of candidate display articles based on the operation elements;

the ranking information feedback module is used for ranking each candidate display article according to behavior data of the candidate display article generated by a user to generate article ranking information and feeding the article ranking information back to the terminal equipment;

In a fifth aspect, an embodiment of the present invention further provides a terminal device, including:

one or more processors;

a memory for storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement an item information pushing method as provided in an embodiment of the first aspect.

In a sixth aspect, an embodiment of the present invention further provides a server, including:

one or more processors;

a memory for storing one or more programs;

when the one or more programs are executed by the one or more processors, the one or more processors implement an item information pushing method as provided in an embodiment of the second aspect.

In a seventh aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the method for pushing item information according to any one of the first aspect or the second aspect is implemented.

The method and the device for determining the touch operation comprise the steps that an interface to be operated is displayed, and the touch operation of the touch content in the interface to be operated by a user is responded, so that the operation element corresponding to the touch operation is determined; the touchable content comprises at least one of a map, a user attribute tag, and soft text data; and sending the operation elements to the server, and receiving and displaying the article ranking information fed back by the server based on the operation elements. By adopting the technical scheme, the operation elements are determined by responding to the touch operation of the user on at least one of the map, the user attribute label and the soft text data, so that the article ranking information is received and displayed, the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user on the online platform is enhanced, and the flow of the online platform is increased.

Drawings

Fig. 1 is a flowchart of an article information pushing method according to a first embodiment of the present invention;

fig. 2 is a flowchart of an article information pushing method according to a second embodiment of the present invention;

fig. 3A is a flowchart of an article information pushing method in a third embodiment of the present invention;

FIG. 3B is a diagram of a street map according to a third embodiment of the present invention;

fig. 4A is a flowchart of an article information pushing method in a fourth embodiment of the present invention;

FIG. 4B is a schematic diagram of a local area map according to a fourth embodiment of the present invention;

fig. 4C is a schematic diagram of a touched area in the fourth embodiment of the invention;

fig. 5A is a flowchart of an article information pushing method in the fifth embodiment of the present invention;

FIG. 5B is a schematic diagram of a user representation according to a fifth embodiment of the present invention;

fig. 6A is a flowchart of an article information pushing method according to a sixth embodiment of the present invention;

FIG. 6B is a schematic diagram of a soft text data display according to a sixth embodiment of the present invention;

FIG. 6C is a schematic diagram of another soft text data display in accordance with a sixth embodiment of the present invention;

fig. 7 is a flowchart of an article information pushing method in a seventh embodiment of the present invention;

fig. 8 is a flowchart of an article information pushing method in an eighth embodiment of the present invention;

fig. 9 is a flowchart of an article information pushing method in a ninth embodiment of the present invention;

fig. 10 is a flowchart of an item information pushing method in a tenth embodiment of the present invention;

fig. 11 is a structural diagram of an article information pushing apparatus in an eleventh embodiment of the present invention;

fig. 12 is a structural diagram of an article information pushing apparatus according to a twelfth embodiment of the present invention;

fig. 13 is a schematic structural diagram of a terminal device according to a thirteenth embodiment of the present invention.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.

Example one

Fig. 1 is a flowchart of an article information pushing method in an embodiment of the present invention, where the embodiment of the present invention is applicable to a situation where a user browses or searches an article on an online platform, and the method is executed by an article information pushing device, where the device is implemented by software and/or hardware and is specifically configured in a terminal device. The terminal device can be a mobile terminal such as a smart phone or a tablet computer, and can also be a fixed terminal such as a desktop computer or a digital television.

As shown in fig. 1, an article information pushing method applied to a terminal device includes:

s110, displaying an interface to be operated, responding to the touch operation of a user on the touch content in the interface to be operated, and determining an operation element corresponding to the touch operation.

After the user selects to touch certain touch content as required, the terminal device responds to the touch operation of the user on the touch content in the operation interface, and determines an operation element corresponding to the touch operation of the user.

Optionally, the interface to be operated is displayed, which may be displaying the interface to be operated when a user browses or searches an article using the online platform; the interface to be operated comprises a map, a user attribute label, soft text data and other various touch contents, and different touch contents are linked with different display interfaces or display data.

Or optionally, displaying the interface to be operated, which may be logging in an online platform by logging in a user personal account, and displaying an initial interface of the online platform; and responding to the triggering operation of the user on different operation modes in the initial interface, and displaying the interface to be operated corresponding to the triggered operation mode. The operation modes comprise a street map mode, a regional map mode, a label attribute mode, a scene search mode and a public opinion information mode. The interface to be operated corresponding to different operation modes comprises at least one of a map, a user attribute label or soft text data.

The touch content in the interface to be operated corresponding to the street map mode comprises a street map; the touch content in the interface to be operated corresponding to the regional map mode comprises a regional map; the touch content in the interface to be operated corresponding to the label attribute mode comprises a user attribute label; the touch content in the interface to be operated corresponding to the scene search mode comprises soft text data corresponding to different scenes; the touch content in the interface to be operated corresponding to the public opinion information mode comprises soft text data corresponding to different public opinion themes.

If the touch-controllable content comprises a map, the map can be a street map provided with an adjusting frame; the operation element is that the adjusting frame is in the coverage area of the street map. The map may also be a regional map divided into a plurality of regions; the operation element is a touched area in the area map. The street map is a map identified with street information, such as "XX way", "XX street", and the like. The area map is a map in which different area information is identified, and includes, for example, province, city, and county (district).

If the touchable content includes the user attribute tag, the operation element is the touched user attribute tag. The user attribute tag is used for representing attribute information of different users at different levels, and can be at least one of fashion owners, skin care owners, chocolate followers and the like.

If the touchable content comprises the soft text data, the operation element is the touched soft text data. The soft text data comprises at least one of characters, pictures, music and videos of the soft propaganda.

And S120, sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

The terminal equipment sends the determined operation elements to the server; after receiving the operation elements, the server determines a plurality of candidate display articles based on the operation elements, sorts the candidate display articles according to behavior data generated by the user on the candidate display articles to generate article ranking information, and feeds back the ranking information to the terminal equipment; and the terminal equipment receives and displays the article ranking information.

Wherein the item ranking information may be determined based on behavior data generated based on at least one operation behavior of placing an order, browsing, purchasing, and coupon viewing.

Example two

Fig. 2 is a flowchart of an article information pushing method in the second embodiment of the present invention, and the second embodiment of the present invention is optimized and improved based on the technical solutions of the foregoing embodiments.

Further, after the operation of receiving and displaying the article ranking information fed back by the server based on the operation elements, additionally responding to the sharing operation of the user on the article ranking information, generating a sharing carrier according to the operation elements and/or the article ranking information, and sending the sharing carrier to a target user, so that the use viscosity of the user on an online platform is enhanced through interactive operation among different users.

An item information pushing method as shown in fig. 2 includes:

s210, displaying an interface to be operated, responding to the touch operation of a user on the touch content in the interface to be operated, and determining an operation element corresponding to the touch operation.

And S220, sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

And S230, responding to the sharing operation of the user on the article ranking information, generating a sharing carrier according to the operation elements and/or the article ranking information, and sending the sharing carrier to a target user.

The sharing carrier can be at least one of pictures, website links, image codes, documents and the like.

When a user wants to share the displayed article ranking information to other users, a sharing identifier in an operation interface can be triggered to generate a sharing instruction; and the terminal equipment responds to the sharing instruction, generates a sharing carrier according to the article ranking information corresponding to the sharing operation and/or the operation element corresponding to the touch operation, and sends the sharing carrier to the target user.

Correspondingly, after receiving the sharing carrier, the target user analyzes the sharing carrier by performing display triggering on the sharing carrier, and obtains article ranking information according to the analyzed sharing carrier and displays the article ranking information.

Optionally, the sharing carrier is generated according to the article ranking information corresponding to the sharing operation, and the method may include: and directly processing the article ranking information to obtain the sharing carrier. Correspondingly, after the target user receives the sharing carrier, the target user directly analyzes the sharing carrier to obtain the article ranking information, and displays the article ranking information obtained through analysis.

In order to reduce the data transmission amount between users, optionally, the sharing carrier is generated according to the article ranking information corresponding to the sharing operation, and the method may further include: acquiring article identification and ranking sequence in article ranking information; and generating a sharing carrier according to the ranking identification and the ranking sequence of each article. Correspondingly, after the target user receives the sharing carrier, the sharing carrier is analyzed to obtain the article identification and the ranking sequence; acquiring article information corresponding to each article identifier from the server according to the article identifier; and sequencing the acquired article information according to the sequencing order obtained by analysis to generate an article ranking list, and displaying the generated article ranking information.

In order to reduce the data transmission amount between users, optionally, the sharing carrier is generated according to the operation element corresponding to the touch-controllable operation, and the method may further include: and generating a sharing carrier according to the user information for generating the touch operation and the operation element corresponding to the touch operation. Correspondingly, after the target user receives the sharing carrier, the sharing carrier is directly analyzed to obtain user information and operation elements; sending the user information and the operation elements to a server, and receiving and displaying article ranking information fed back by the server based on the user information and the operation elements; and displaying the received article ranking information.

It should be noted that, when the sharing carrier further includes an operation element corresponding to a touch operation, the operation element may also be synchronously displayed when the target user performs article ranking information display. The operation elements comprise coverage areas of adjusting frames in a street map, touched areas in an area map, touched user attribute labels, touched soft text data and the like.

According to the embodiment of the invention, after the article ranking information fed back by the server based on the operation elements is received and displayed, the sharing operation of the user on the article ranking information is responded additionally, the sharing carrier is generated according to the operation elements and/or the article ranking information, and the sharing carrier is sent to the target user. According to the technical scheme, the interaction among different users is enhanced through sharing data transmission of the carrier among different users, so that the use viscosity of the user to the online platform is improved, and the drainage mode of the online platform is increased.

On the basis of the technical solutions of the above embodiments, further, the method further includes receiving a sharing carrier sent by a sharing user; and responding to the display operation of the current user on the sharing carrier, analyzing the sharing carrier, and obtaining article ranking information according to the analyzed sharing carrier and displaying the article ranking information.

Optionally, the sharing carrier is analyzed, the article ranking information is obtained according to the analyzed sharing carrier, the sharing carrier can be an analyzed sharing carrier, the article ranking information of the sharing user is directly obtained, and the article ranking information obtained through analysis is displayed. Or optionally, the sharing carrier can be analyzed to obtain the article identification and the ranking order; and sequencing the acquired article information according to the sequencing order obtained by analysis to generate an article ranking list, and displaying the generated article ranking information. Or optionally, the sharing carrier can be analyzed to obtain user information and operation elements of the sharing user; sending user information and operation elements of the sharing users to a server, and receiving and displaying article ranking information fed back by the server based on the user information and the operation elements of the sharing users; and displaying the received article ranking information.

It should be noted that, if the sharing carrier is analyzed to obtain the operation elements corresponding to the touch-controllable operation executed by the sharing user, the operation elements may also be synchronously displayed when the user performs article ranking information display. The operation elements comprise coverage areas of adjusting frames in a street map, touched areas in an area map, touched user attribute labels, touched soft text data and the like.

EXAMPLE III

Fig. 3A is a flowchart of an article information pushing method in a third embodiment of the present invention, and the third embodiment of the present invention performs optimization and improvement on the basis of the technical solutions of the foregoing embodiments.

Further, the touch content comprises a map, and the map is a street map provided with an adjusting frame; correspondingly, the operation element corresponding to the touch operation is determined to be refined to be 'in response to the touch operation of the user on the touchable content in the interface to be operated'; the adjusting operation comprises zooming operation and/or moving operation' so as to perfect an information pushing mechanism when the touchable content is a street map.

As shown in fig. 3A, an article information pushing method applied to a terminal device includes:

s310, displaying an interface to be operated, responding to the adjustment operation of a user on an adjusting frame and/or a street map, and determining that the covering area of the adjusting frame on the street map is the operation element.

Wherein the adjustment operation comprises a zoom operation and/or a move operation.

In the step, an interface to be operated is displayed, and the interface to be operated comprises a street map provided with an adjusting frame. See the street map 30 shown in fig. 3B containing a tuning box 31. The shape of the adjustment frame 31 is not limited, and may be a square or a circle, for example.

When the user performs at least one of the operations of zooming the adjusting frame, zooming the street map, moving the adjusting frame, moving the street map and the like to cause the adjusting frame and the street map to move relatively, after the movement is finished, the coverage area of the adjusting frame on the street map is determined, and the determined coverage area is used as an operation element. The movement may be determined to be ended when the user cannot adjust the adjustment frame and the street map within a set time period.

And S320, sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

In an optional implementation manner of the embodiment of the present invention, the terminal device sends the operation element to the server; the server receives the operation element and determines a platform user associated with the operation element as a reference user; determining an article which generates behavior data within a set time period by a reference user as a candidate display article; according to the behavior data of each reference user on the candidate displayed articles, sequencing each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment; and the terminal equipment receives and displays the article ranking information fed back by the server. The behavior data may be data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior.

In another optional implementation manner of the embodiment of the present invention, the end device sends the operation element to the server; the server receives the operation element and determines the article associated with the operation element as a reference article; determining a reference article of behavior data generated by a platform user in a set time period as a candidate display article; according to behavior data generated in a set time period of a reference article in an online platform, sequencing each candidate display article to generate article ranking information, and feeding back the article ranking information to terminal equipment; and the terminal equipment receives and displays the article ranking information fed back by the server. The behavior data may be data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior. Wherein a platform user may be understood as all users in the online platform.

According to the embodiment of the invention, the touch content is refined into the street map provided with the adjusting frame, the determining operation of the operation element is refined into the adjusting operation responding to the user to the adjusting frame and/or the street map, the adjusting frame is determined to be the operation element in the coverage area of the street map, the information pushing mechanism when the touch content is the street map is perfected, the interactivity between the user and the interface to be operated of the online platform is enhanced, the participation sense of the user is enhanced, the use viscosity of the online platform by the user is improved, and the flow of the online platform is increased.

Example four

Fig. 4A is a flowchart of an article information pushing method in the fourth embodiment of the present invention, and the embodiment of the present invention performs optimization and improvement on the basis of the technical solutions of the foregoing embodiments.

Further, the touch-controllable content comprises a map, wherein the map is an area map divided into a plurality of areas; correspondingly, the operation 'responding to the touch operation of the user on the touch content in the interface to be operated, determining the operation element corresponding to the touch operation' to be refined into 'responding to the touch operation of the user on the area in the area map, determining the touched area as the operation element', so as to perfect the information push mechanism when the touch content is the area map.

As shown in fig. 4A, an article information pushing method applied to a terminal device includes:

s410, displaying an interface to be operated, responding to the touch operation of the user on the area in the area map, and determining the touched area as the operation element.

In the step, an interface to be operated is displayed, wherein the interface to be operated comprises an area map divided into a plurality of areas. Referring to the area map 40 shown in fig. 4B, after a user performs a touch operation on a certain area in the area map 40, the touched area in the area map 40 is determined as an operation element. The area map is divided into different areas according to province, city, county (district), and the like.

It is understood that, in order to highlight the touched area in the area map 40, after the user performs a touch operation on a certain area in the area map 40, the touched area may also be highlighted. For example, the touched area may be highlighted by adjusting the size of the touched area, the boundary attribute, the fill attribute, and the like. The boundary attribute can be at least one of the color, thickness, reality and line number of the boundary line; the filling attribute comprises filling content, filling color, filling mode and the like. Of course, the touched area may be highlighted by additionally displaying the touched area or hiding and displaying other areas except the touched area.

For example, when the user clicks the area of "shanghai city" in the area map, the city-level map (see fig. 4C) corresponding to the touched area of "shanghai city" is highlighted, and several areas included in shanghai city are displayed in the city-level map, and meanwhile, the area corresponding to the operation element of "shanghai city" is determined.

In another optional embodiment of the present invention, in order to achieve the effect of displaying the hierarchy of the area map, when the touched area is displayed, the area division condition of the next hierarchy corresponding to the touched area may be further displayed, and after the user performs a touch operation on a certain sub area divided in the touched area, it is determined that the current touched sub area is an operation element.

Continuing with the example, when the user continues to click the region area of the "huangpu district" in the city-level map corresponding to the "shanghai city", the region-level map corresponding to the touched region as the "huangpu district" is highlighted, and the operation element is determined as the region corresponding to the "huangpu district".

And S420, sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

The content of this step is the same as the technical solutions of the above embodiments, and is not described herein again.

According to the embodiment of the invention, the touch content is refined into the area map divided into the plurality of areas, the determination operation of the operation element is refined into the touch operation of responding to the area in the area map by the user, the touched area is determined to be the operation element, the information push mechanism when the touch content is the area map is perfected, the interaction between the user and the interface to be operated of the online platform is enhanced, the participation of the user is enhanced, the use viscosity of the online platform by the user is improved, and the flow of the online platform is increased.

EXAMPLE five

Fig. 5A is a flowchart of an article information pushing method in the fifth embodiment of the present invention, and the fifth embodiment of the present invention performs optimization and improvement on the basis of the technical solutions of the foregoing embodiments.

Further, the touchable content comprises a user attribute tag; correspondingly, the operation 'responding to the touch operation of the user on the touch content in the interface to be operated', determining that the operation element corresponding to the touch operation 'is refined into' responding to the touch operation of the user on the user attribute label in the interface to be operated ', determining that the touched user attribute label is the operation element', so as to perfect the information push mechanism when the touch content is the user attribute label.

As shown in fig. 5A, an article information pushing method applied to a terminal device includes:

s510, displaying an interface to be operated, responding to touch operation of a user on a user attribute label in the interface to be operated by the user, and determining the touched user attribute label as the operation element.

In the step, an interface to be operated is displayed, the interface to be operated comprises at least one user attribute label, wherein the user attribute label can be manually added by a user, and can also be obtained by clustering analysis of behavior data generated by the user on different articles within a certain period of time.

Referring to fig. 5B, a user image 50 includes an image area 51 formed by summarizing user part behavior data and an attribute label area 52 formed by each user attribute label corresponding to the user. After the user performs a touch operation on at least one user attribute tag in the user representation 50, the touched user attribute tag is determined to be the operation element in response to the touch operation of the user on the user attribute tag in the to-be-operated interface.

Of course, in order to meet the user requirement to the maximum extent and improve the user participation, the user attribute tag may be adjusted correspondingly according to the user attribute tag editing operation in the attribute tag area 52. Illustratively, the editing operation may be at least one of addition, modification, deletion, and the like; accordingly, the adjustment to the user attribute tag may be to add a tag, modify a tag, and delete a tag.

It is understood that, in order to ensure the smooth receiving and displaying of the item ranking information, when the user attribute tag is deleted, generally, the number of the deleted user attribute tags is limited. Typically, the difference between the total number of user attribute tags in the attribute tag area 52 and the number of deleted user attribute tags is not less than the set number threshold. The set number threshold may be set by a technician according to needs or experience, and may be 3, for example.

S520, the operation elements are sent to a server, and article ranking information fed back by the server based on the operation elements is received and displayed.

The terminal equipment sends the determined operation elements to the server; the server receives the operation element and determines a plurality of candidate display articles based on the operation element; and according to the types of the candidate displayed articles and historical behavior data generated by the user on the candidate displayed articles, sequencing the candidate displayed articles to generate article ranking information, and feeding back the article ranking information to the terminal equipment. And the terminal equipment receives and displays the article ranking information.

Illustratively, determining a plurality of candidate display items based on the operation element may be implemented in at least one of the following ways:

the first method is as follows: acquiring user attribute information of a current user and article attribute information of an article associated with the operation element; determining behavior scores of behavior data generated by the current user on different articles according to the user attribute information and the article attribute information; and determining the article with the behavior score reaching a first set threshold value as a candidate display article. The user attribute information may be at least one of gender, age, user account age, and platform member. The article attribute information includes at least one of an article type, color, model number, and the like. The behavior score can be used as quantitative data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior generated by the user on the article. For example, the determining of the behavior score of the current user for generating behavior data for different articles may be inputting user attribute information of the current user and article attribute information of a predicted article as input data into a behavior score prediction model trained in advance to obtain a behavior score of the current user for generating behavior data for the predicted article. The behavior score prediction model is obtained by training an XGboost (eXtreme Gradient Boosting) model based on a large number of similar users with the same user attribute labels as the current user and the article attribute information of the similar users to different articles.

The second method comprises the following steps: acquiring first behavior data of a platform user with the same operation element on an article related to the operation element and second behavior data of the current user on the article related to the operation element; determining a plurality of platform users with user similarity reaching a second set threshold value with the current user as similar users according to the first behavior data and the second behavior data; and determining candidate display articles according to the first behavior data of the similar users and the second behavior data of the current user.

The third method comprises the following steps: respectively acquiring a first user set corresponding to the article of which the current user generates the behavior data and a second user set corresponding to each article to be predicted; respectively determining the item similarity between each item to be predicted and the item of which the current user generates behavior data according to the first user set and a second user set corresponding to the item to be predicted; and determining the articles to be predicted with the article similarity reaching a third set threshold as candidate display articles.

According to the embodiment of the invention, the touchable content is refined into the user attribute label, the determination operation of the operation element is refined into the touch operation responding to the user attribute label in the interface to be operated by the user, and the touched user attribute label is determined to be the operation element, so that an information pushing mechanism when the touchable content is the user attribute label is perfected, the interactivity between the user and the interface to be operated of the online platform is enhanced, the participation of the user is enhanced, the use viscosity of the online platform by the user is improved, and the flow of the online platform is increased.

EXAMPLE six

Fig. 6A is a flowchart of an article information pushing method in the sixth embodiment of the present invention, and the embodiment of the present invention performs optimization and improvement on the basis of the technical solutions of the above embodiments.

Further, the touchable content comprises soft text data; correspondingly, the operation is ' responding to the touch operation of the user on the touch content in the interface to be operated ', the operation element corresponding to the touch operation is determined to be ' responding to the touch operation of the user on the soft text data in the interface to be operated ', the touched soft text data is determined to be the operation element ', and therefore an information push mechanism when the touch content is the soft text data is perfected.

As shown in fig. 6A, an article information pushing method applied to a terminal device includes:

s610, displaying an interface to be operated, responding to the touch operation of the user on the soft text data in the interface to be operated, and determining the touched soft text data as the operation element.

Optionally, the interface to be operated is displayed, and the search keyword input by the user may be received and sent to the server; and receiving the soft text data fed back by the server based on the search keyword, and displaying the soft text data on an interface.

For example, when a user inputs a search keyword 'valentine' in a search box of the platform, the search keyword is sent to the server; the server receives the search keyword, acquires soft text data matched with the search keyword, and feeds the soft text data back to the terminal equipment; the terminal equipment receives the soft text data and displays the soft text data in a parallel table. See the soft text data display list shown in fig. 6B. For example, the soft text data matching the search keyword may be obtained by determining a set number of soft text data matching the search keyword with a higher degree by means of an inverted index or the like.

Or optionally, displaying the interface to be operated, which may be acquiring the soft text data determined by the server based on the associated information and/or public opinion information of the current user; and respectively adding the soft text data into a soft text list according to a preset display sequence, and displaying the soft text list on an interface. The associated information of the current user includes user attribute information (e.g., gender, age, etc.) of the current user and geographic environment information (e.g., geographic location, temperature, humidity, air index, weather condition, travel recommendation, etc.) of the current user. The public opinion information includes media environment information (e.g., news hotspots, movie hotspots, etc.) and popular information (e.g., holidays in mid-autumn, afternoon, etc.), and so on, see the soft text data display list shown in fig. 6C.

It is to be understood that, in order to improve the reliability of the displayed soft text data, the recommendation reason and the recommendation score of each piece of soft text data may be added when the soft text data is displayed in a list. Illustratively, the recommendation score may be evaluated in a ranking manner, such as 1-5 stars.

And S620, sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

According to the embodiment of the invention, the touch content is refined into the soft text data, the determination operation of the operation element is refined into the touch operation responding to the user to the soft text data in the interface to be operated, the touched soft text data is determined to be the operation element, the information push mechanism when the touch content is the soft text data is perfected, the interactivity between the user and the interface to be operated of the online platform is enhanced, the participation sense of the user is enhanced, the use viscosity of the online platform by the user is improved, and the flow of the online platform is increased.

On the basis of the technical scheme of each embodiment, in order to further enhance the drainage effect of the online platform, when the soft text data is displayed, the article information of the recommended article corresponding to the soft text data can be synchronously displayed. The recommended item may be one of items in the item ranking information corresponding to the soft text data, preferably the first ranked item. Of course, in order to increase the display amount of the display information, the articles in the article ranking information can be displayed in a carousel mode.

EXAMPLE seven

Fig. 7 is a flowchart of an article information pushing method in the seventh embodiment of the present invention. The embodiment of the invention is suitable for the condition that a user browses or searches articles on an online platform, and the method is executed by an article information pushing device which is realized by software and/or hardware and is specifically configured in a server.

As shown in fig. 7, an article information pushing method applied to a server includes:

s710, receiving the operation elements sent by the terminal equipment, and determining a plurality of candidate display articles based on the operation elements.

The operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content comprises a map.

For example, the map may be a street map provided with an adjustment frame, and the operation element includes a coverage area of the adjustment frame on the street map. The map may also be a regional map divided into a plurality of regions, and the operation element may include a touched region in the regional map. The street map is a map identified with street information, such as "XX way", "XX street", and the like. The area map is a map in which different area information is identified, and includes, for example, province, city, and county (district).

S720, according to behavior data of the candidate displayed articles generated by the user, ranking each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment.

In an optional implementation manner of the embodiment of the present invention, determining a plurality of candidate display items based on the operation element may be determining that a platform user associated with the operation element is a reference user; and determining the articles which generate the behavior data within the set time period by the reference user as candidate display articles. The behavior data may be data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior.

Correspondingly, the server sorts the candidate display articles according to the behavior data of the reference users on the candidate display articles to generate article ranking information, and feeds the article ranking information back to the terminal equipment; and the terminal equipment receives and displays the article ranking information fed back by the server.

In another optional implementation manner of the embodiment of the present invention, a plurality of candidate display items are determined based on the operation element, and it may also be that an item associated with the operation element is determined as a reference item, and the reference item for which the platform user generates behavior data in a set time period is determined as a candidate display item. The behavior data may be data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior.

Correspondingly, the server sorts each candidate display article according to behavior data generated in a set time period of the reference article in the online platform to generate article ranking information, and feeds the article ranking information back to the terminal equipment; and the terminal equipment receives and displays the article ranking information fed back by the server. The behavior data may be data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior. Wherein, the platform user can be understood as all users in the online platform.

The method comprises the steps that the server receives operation elements sent by the terminal equipment, and a plurality of candidate display articles are determined based on the operation elements; and according to behavior data of the user on the candidate displayed articles, sequencing the candidate displayed articles to generate article ranking information, and feeding back the article ranking information to the terminal equipment. The operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content comprises a map. According to the technical scheme, the operation elements are determined by responding to the touch operation of the user on the map through the terminal equipment, and the server receives the operation elements and feeds back corresponding article ranking information for the terminal equipment to display, so that the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user on the online platform is enhanced, and the online platform flow is increased.

Example eight

Fig. 8 is a flowchart of an article information pushing method in the eighth embodiment of the present invention. The embodiment of the invention is optimized and improved on the basis of the technical scheme of each embodiment.

Further, the operation element is soft text data which is touched; correspondingly, before the operation of the operation element sent by the receiving terminal equipment, the searching keyword sent by the receiving terminal equipment is added, and the soft text data matched with the searching keyword is obtained; and sending the soft text data to the terminal equipment for the terminal equipment to display so as to perfect an information push mechanism when the touch content is the soft text data.

As shown in fig. 8, an article information pushing method applied to a server includes:

and S810, receiving the search keyword sent by the terminal equipment, and acquiring the soft text data matched with the search keyword.

The soft text data comprises at least one of characters, pictures, music and videos of the soft propaganda.

The method comprises the steps that terminal equipment receives a search keyword input by a user and sends the search keyword to a server; the server receives the search keyword and acquires the soft text data matched with the search keyword. For example, the soft text data matching the search keyword may be obtained by determining a set number of soft text data matching the search keyword with a higher degree by means of an inverted index or the like.

For example, when the search keyword is "valentine's day", the obtained soft text data matching the "valentine's day" includes soft text data corresponding to different holiday scenes such as "white valentine's day", "western valentine's day", and "french valentine's day".

And S820, sending the soft text data to the terminal equipment for displaying by the terminal equipment.

And the server sends at least one piece of soft text data corresponding to the search keyword to the terminal equipment, and the terminal equipment receives the soft text data and displays the soft text data according to the matching degree list of the soft text data and the search keyword.

It can be understood that the server can also directly form a soft text data list according to the matching program of each soft text data and the search keyword after determining the soft text data matched with the search keyword; and directly feeding the soft text data list back to the terminal equipment for displaying.

S830, receiving operation elements sent by the terminal equipment, and determining a plurality of candidate display articles based on the operation elements; the operation element is soft text data which is touched.

The operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content includes soft text data.

Specifically, the terminal device responds to the touch operation of the user on the soft text data in the interface to be operated, determines the touched soft text data as the operation element, and sends the determined operation element to the server; the server receives the operational element and determines a plurality of candidate displayed items based on the operational element.

Different soft text data corresponding to different displayed scenes are associated with different reference users and/or reference articles; and determining the displayed item of the candidate set according to the reference user and/or the reference item associated with the soft text data. For a specific determination manner, reference may be made to the description of the foregoing embodiments, which are not described herein again.

And S840, ranking each candidate display item according to behavior data of the candidate display item generated by the user to generate item ranking information, and feeding back the item ranking information to the terminal equipment.

The method comprises the steps of refining an operation element into the touch-controlled soft text data, additionally receiving a search keyword sent by terminal equipment before receiving the operation element sent by the terminal equipment, and acquiring the soft text data matched with the search keyword; the soft text data are sent to the terminal equipment for the terminal equipment to display, so that an information pushing mechanism when the touch content is the soft text data is perfected, the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user to the online platform is enhanced, and the online platform flow is increased.

Example nine

Fig. 9 is a flowchart of an article information pushing method in a ninth embodiment of the present invention. The embodiment of the invention is optimized and improved on the basis of the technical scheme of each embodiment.

Further, the operation element is soft text data which is touched; correspondingly, before the operation of the operation element sent by the receiving terminal equipment, additionally acquiring user associated information and public opinion information, and determining soft text data according to the user associated information and the public opinion information; and sending the soft text data to the terminal equipment for the terminal equipment to display so as to perfect an information push mechanism when the touch content is the soft text data.

As shown in fig. 9, an article information pushing method applied to a server includes:

s910, obtaining user correlation information and public opinion information, and determining soft text data according to the user correlation information and the public opinion information.

The soft text data comprises at least one of characters, pictures, music and videos of the soft propaganda. The user association information includes geographic environment information (e.g., geographic location, temperature, humidity, air index, weather conditions, travel recommendations, etc.) where the user is located. The public opinion information includes media environment information (e.g., news hotspots, movie hotspots, etc.) and popular information (e.g., holidays such as mid-autumn and afternoon).

Exemplarily, determining the soft text data according to the user association information and the public opinion information, which may be acquiring a soft text data list template; and determining the soft text data which is matched with each list item in the soft text data list template to the highest extent. For example, the list items in the soft text data list template are "weather condition-travel recommendation-holiday-movie and television information" from top to bottom in sequence, and accordingly, the matched soft text data can be soft text data corresponding to "sun shading and sun blocking", "going out and attacking, and" going out and high-speed and free "and" latest movie showing ".

It can be understood that, in order to improve the credibility of the determined soft text data, after the soft text data is determined, the recommendation score of the soft text data can be determined according to the recommendation reason corresponding to each piece of soft text data and the matching degree between the soft text data and the corresponding list item; correspondingly, when the soft text data are sent to the terminal equipment, the recommendation reasons and the recommendation scores corresponding to the soft text data are fed back to the terminal equipment together for display. The recommendation score may be a rating evaluation method, and may be, for example, 1 to 5 stars.

And S920, sending the soft text data to the terminal equipment for displaying by the terminal equipment.

S930, receiving operation elements sent by the terminal equipment, and determining a plurality of candidate display articles based on the operation elements; the operation element is soft text data which is touched;

S940, according to behavior data of the user on the candidate displayed articles, ranking each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment;

the embodiment of the invention refines the touch content into soft text data, additionally obtains user associated information and public opinion information before receiving an operation element sent by terminal equipment, and determines the soft text data according to the user associated information and the public opinion information; the soft text data is sent to the terminal equipment for the terminal equipment to display, an information pushing mechanism when the touch content is the soft text data is perfected, interactivity between a user and an interface to be operated of the online platform is enhanced, participation of the user is enhanced, use viscosity of the user on the online platform is improved, and accordingly online platform flow is increased.

Example ten

Fig. 10 is a flowchart of an item information pushing method in the tenth embodiment of the present invention. The embodiment of the invention is optimized and improved on the basis of the technical scheme of each embodiment.

Furthermore, the operation element is a touched user attribute tag, so as to perfect an information push mechanism when the touch content is the user attribute tag.

As shown in fig. 10, an article information pushing method applied to a server includes:

s1010, receiving operation elements sent by terminal equipment, and determining a plurality of candidate display articles based on the operation elements; the operation element is a touched user attribute label.

The operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content includes a user attribute tag.

The user attribute tag is used for representing attribute information of different users at different levels, and can be at least one of fashion owners, skin care owners, chocolate followers and the like. The user attribute labels can be obtained by manual addition of users, and can also be obtained by clustering analysis of behavior data generated by the users for different articles in a certain time period.

After a user performs touch operation on at least one user attribute tag in an interface to be operated displayed in the terminal device, the terminal device responds to the touch operation of the user on the user attribute tag in the interface to be operated by the user, and determines the touched user attribute tag as the operation element. The terminal equipment sends the determined operation elements to the server; the server receives the operation element and determines a plurality of candidate display items based on the operation element.

the first method is as follows: acquiring user attribute information of a current user and article attribute information of an article associated with the operation element; determining behavior scores of behavior data generated by the current user on different articles according to the user attribute information and the article attribute information; and determining the article with the behavior score reaching a first set threshold value as a candidate display article. The user attribute information may be at least one of gender, age, user account age, and platform member. The article attribute information includes at least one of an article type, color, model number, and the like. The behavior score can be used as quantitative data corresponding to at least one operation behavior of ordering behavior, browsing behavior, purchasing behavior and coupon viewing behavior generated by the user on the article. For example, the determining of the behavior score of the current user for generating behavior data for different articles may be inputting user attribute information of the current user and article attribute information of a predicted article as input data into a behavior score prediction model trained in advance to obtain a behavior score of the current user for generating behavior data for the predicted article. The behavior score prediction model is obtained by training an XGboost (eXtreme Gradient Boosting) model based on a large number of similar users having user attribute labels same as the operation elements with the current user and the article attribute information of the similar users on different articles.

S1020, according to behavior data of the user on the candidate displayed articles, ranking each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment.

Optionally, according to the predicted behavior data of the user on the candidate displayed articles, ranking each candidate displayed article to generate an article ranking list; for example, the behavior score of the current user for each candidate displayed article may be determined in the foregoing manner, article ranking information is generated according to the sequence of the behavior scores from large to small, and the article ranking information is fed back to the terminal device.

Or optionally, the different ways for determining the articles to be displayed can respectively determine article ranking information; and combining different article ranking information according to a preset rule to obtain new article ranking information, and feeding back the article ranking information obtained by combination to the terminal equipment. Because the new article ranking information is combined with the article ranking information determined in different modes, the obtained new article ranking information not only contains candidate display articles determined based on user preference (corresponding to the first mode), but also ensures the diversity of the candidate display articles in the article ranking information (corresponding to the second mode and the third mode).

In addition to the technical solutions of the above embodiments, in order to avoid the centralized recommendation of the same kind of articles or the same brand of articles, after the article ranking information is obtained, the ranking order of the articles included in the article ranking information may be adjusted according to the kind and the brand included in the article ranking information, so that the articles of the same kind of articles or the brand are uniformly distributed in the article ranking information.

According to the embodiment of the invention, the touch content is refined into the user attribute label, so that an information pushing mechanism when the touch content is the user attribute label is perfected, the interactivity between the user and the interface to be operated of the online platform is enhanced, the participation sense of the user is enhanced, the use viscosity of the online platform by the user is improved, and the online platform flow is increased.

EXAMPLE eleven

Fig. 11 is a structural diagram of an article information pushing apparatus in an eleventh embodiment of the present invention, where the embodiment of the present invention is applicable to a case where a user browses or searches an article on an online platform, and the apparatus is implemented by software and/or hardware and is specifically configured in a terminal device. The terminal device can be a mobile terminal such as a smart phone or a tablet computer, and can also be a fixed terminal such as a desktop computer or a digital television.

An article information pushing device shown in fig. 11 includes: an operating element determination module 1110 and a ranking information display module 1120.

An operation element determining module 1110, configured to display an interface to be operated, and determine an operation element corresponding to a touch operation in response to the touch operation performed by a user on a touch-controllable content in the interface to be operated; the touchable content includes: at least one of a map, a user attribute tag, and soft text data;

and a ranking information display module 1120, configured to send the operation element to a server, and receive and display the article ranking information fed back by the server based on the operation element.

The method and the device for determining the touch operation interface display the to-be-operated interface through the operation element determining module, and determine the operation element corresponding to the touch operation in response to the touch operation of the user on the touch content in the to-be-operated interface; the touchable content comprises at least one of a map, a user attribute tag, and soft text data; and sending the operation elements to the server through the ranking information display module, and receiving and displaying the article ranking information fed back by the server based on the operation elements. By adopting the technical scheme, the operation elements are determined through the touch operation of the corresponding user on at least one of the map, the user attribute label and the soft text data, so that the article ranking information is received and displayed, the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user on the online platform is enhanced, and the flow of the online platform is increased.

Further, the device further comprises a sharing module, specifically configured to:

after receiving and displaying the article ranking information fed back by the server based on the operation elements, responding to the sharing operation of the user on the article ranking information, generating a sharing carrier according to the operation elements and/or the article ranking information, and sending the sharing carrier to a target user.

Further, the apparatus further includes an analysis module, specifically configured to:

receiving a sharing carrier sent by a sharing user;

responding to the display operation of the current user on the sharing carrier, analyzing the sharing carrier, and obtaining article ranking information according to the analyzed sharing carrier and displaying the article ranking information.

Further, the touch content comprises a map, and the map is a street map provided with an adjusting frame;

correspondingly, the operation element determining module 1110, when performing a touch operation on the touchable content in the interface to be operated by the user and determining an operation element corresponding to the touch operation, is specifically configured to:

in response to an adjustment operation of the user on the adjusting frame and/or the street map, determining that the adjusting frame is the operation element in a coverage area of the street map;

Further, the touch-controllable content comprises a map, wherein the map is an area map divided into a plurality of areas;

and determining a touched area as the operation element in response to a touch operation of a user on an area in the area map.

Further, the touchable content comprises a user attribute tag;

and responding to the touch operation of the user on the user attribute label in the interface to be operated by the user, and determining the touched user attribute label as the operation element.

Further, the touchable content comprises soft text data;

and responding to the touch operation of the user on the soft text data in the interface to be operated, and determining the touched soft text data as the operation element.

Further, the operation element determining module 1110, when executing and displaying the interface to be operated, is specifically configured to:

receiving a search keyword input by a user, and sending the search keyword to the server;

and receiving the soft text data fed back by the server based on the search keyword, and displaying the soft text data on an interface.

acquiring soft text data determined by the server based on the associated information and/or public opinion information of the current user;

and respectively adding the soft text data into a soft text list according to a preset display sequence, and displaying the soft text list on an interface.

The article information pushing device can execute the article information pushing method provided by any embodiment of the invention, and has the corresponding functional module and beneficial effect of executing the article information pushing method.

Example twelve

Fig. 12 is a structural diagram of an article information push apparatus according to a twelfth embodiment of the present invention. The embodiment of the invention is suitable for the condition that a user browses or searches articles on an online platform, and the device is realized by software and/or hardware and is specifically configured in a server.

An article information pushing device shown in fig. 12 includes: a ranking element receiving module 1210 and a ranking information feedback module 1220.

A ranking element receiving module 1210, configured to receive an operation element sent by a terminal device, and determine a plurality of candidate display items based on the operation element;

the ranking information feedback module 1220 is configured to rank, according to behavior data generated by the user for the candidate displayed items, each candidate displayed item to generate item ranking information, and feed back the item ranking information to the terminal device;

The method comprises the steps that an operation element sent by terminal equipment is received through a ranking element receiving module, and a plurality of candidate display articles are determined based on the operation element; and sequencing each candidate display article through a ranking information feedback module according to behavior data of the user on the candidate display article to generate article ranking information, and feeding the article ranking information back to the terminal equipment. The operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content includes at least one of a map, a user attribute tag, and soft text data. According to the technical scheme, the operation elements are determined by responding to the touch operation of the user on the map through the terminal equipment, and the server receives the operation elements and feeds back corresponding article ranking information for the terminal equipment to display, so that the interaction mode between the user and the online platform is enriched, the interaction between the online platform and the user is improved, the use viscosity of the user on the online platform is enhanced, and the online platform flow is increased.

Further, the map is a street map provided with an adjusting frame, and the operation elements comprise coverage areas of the adjusting frame on the street map; or,

the map is a regional map divided into a plurality of regions, and the operation elements include touched regions in the regional map.

Further, the ranking element receiving module 1210, when performing the determining of the plurality of candidate displayed items based on the operation element, is specifically configured to:

determining that the platform user associated with the operation element is a reference user, and determining that the article of which the reference user generates behavior data in a set time period is a candidate display article; and/or the presence of a gas in the gas,

and determining the article associated with the operation element as a reference article, and determining the reference article of the behavior data generated by the platform user in a set time period as a candidate display article.

Further, the operation element is soft text data which is touched;

correspondingly, the apparatus further includes a soft text data feedback module, configured to perform the following operations before receiving the operation element sent by the terminal device:

receiving a search keyword sent by terminal equipment, and acquiring soft text data matched with the search keyword; or acquiring user associated information and public opinion information, and determining soft text data according to the user associated information and the public opinion information;

and sending the soft text data to the terminal equipment for displaying by the terminal equipment.

Further, the operation element is a touched user attribute tag;

accordingly, the ranking element receiving module 1210, when performing the determining of the plurality of candidate displayed items based on the operation elements, comprises at least one of:

acquiring user attribute information of a current user and article attribute information of an article associated with the operation element; determining behavior scores of behavior data generated by the current user on different articles according to the user attribute information and the article attribute information; determining the article with the behavior score reaching a first set threshold value as a candidate display article;

acquiring first behavior data of a platform user with the same operation element on an article related to the operation element and second behavior data of the current user on the article related to the operation element; determining a plurality of platform users with user similarity reaching a second set threshold value with the current user as similar users according to the first behavior data and the second behavior data; determining candidate display articles according to the first behavior data of the similar users and the second behavior data of the current user;

respectively acquiring a first user set corresponding to the article of which the current user generates the behavior data and a second user set corresponding to each article to be predicted; respectively determining the item similarity between each item to be predicted and the item of which the current user generates behavior data according to the first user set and a second user set corresponding to the item to be predicted; and determining the articles to be predicted with the article similarity reaching a third set threshold as candidate display articles.

EXAMPLE thirteen

Fig. 13 is a schematic structural diagram of a terminal device according to a thirteenth embodiment of the present invention. Fig. 13 illustrates a block diagram of an exemplary terminal device 1312 suitable for use in implementing embodiments of the present invention. The terminal device 1312 shown in fig. 13 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.

As shown in fig. 13, terminal device 1312 is embodied in the form of a general purpose computing device. Components of terminal device 1312 may include, but are not limited to: one or more processors or processing units 1316, a system memory 1328, and a bus 1318 that couples the various system components (including the system memory 1328 and the processing unit 1316).

Bus 1318 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Terminal device 1312 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by terminal device 1312 and includes both volatile and nonvolatile media, removable and non-removable media.

The system memory 1328 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)1330 and/or cache memory 1332. Terminal device 1312 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 1334 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 13, and commonly referred to as a "hard drive"). Although not shown in FIG. 13, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to the bus 1318 by one or more data media interfaces. Memory 1328 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.

Program/utility 1340 having a set (at least one) of program modules 1342, which may be stored, for example, in memory 1328, such program modules 1342 include, but are not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. The program modules 1342 generally perform the functions and/or methodologies of the described embodiments of the invention.

Terminal device 1312 may also communicate with one or more external devices 1314 (e.g., keyboard, pointing device, display 1324, etc.), with one or more devices that enable a user to interact with terminal device 1312, and/or with any devices (e.g., network card, modem, etc.) that enable terminal device 1312 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 1322. Also, the terminal device 1312 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via a network adapter 1320. As shown, the network adapter 1320 communicates with the other modules of the terminal device 1312 through a bus 1318. It should be appreciated that although not shown, other hardware and/or software modules can be used in connection with terminal device 1312, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processing unit 1316 executes various functional applications and data processing by running at least one of the programs stored in the system memory 1328, for example, to implement an article information pushing method provided by the embodiment of the present invention.

Example fourteen

A fourteenth embodiment of the present invention further provides a server, a schematic structural diagram of which can also refer to fig. 13, where a processing unit of the server executes various functional applications and data processing by running at least one program of a plurality of programs stored in a system memory, for example, to implement the article information pushing method provided in the embodiment of the present invention.

Example fifteen

An embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an article information pushing method provided in any embodiment of the present invention, and is applied to a terminal device, where the method includes: displaying an interface to be operated, and responding to the touch operation of a user on the touch content in the interface to be operated, and determining an operation element corresponding to the touch operation; the touchable content includes: at least one of a map, a user attribute tag, and soft text data; and sending the operation elements to a server, and receiving and displaying the article ranking information fed back by the server based on the operation elements.

The embodiment of the present invention further provides another computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an article information pushing method provided in any embodiment of the present invention, and is applied to a server, where the method includes: receiving an operation element sent by terminal equipment, and determining a plurality of candidate display articles based on the operation element; according to behavior data of the user on the candidate displayed articles, sequencing each candidate displayed article to generate article ranking information, and feeding back the article ranking information to the terminal equipment; the operation element is determined to correspond to the touch operation when the terminal equipment responds to the touch operation of a user on the touch content in the displayed interface to be operated; the touchable content includes: at least one of a map, a user attribute tag, and soft text data.

Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. An article information pushing method is applied to terminal equipment and is characterized by comprising the following steps:

displaying an interface to be operated, and responding to the touch operation of a user on the touch content in the interface to be operated, and determining an operation element corresponding to the touch operation;

2. The method of claim 1, further comprising, after receiving and displaying the item ranking information fed back by the server based on the operation element:

responding to the sharing operation of the user on the article ranking information, generating a sharing carrier according to the operation elements and/or the article ranking information, and sending the sharing carrier to a target user.

3. The method of claim 1, further comprising:

receiving a sharing carrier sent by a sharing user;

4. The method according to any one of claims 1-3, wherein the touchable content comprises a map, the map being a street map provided with a tuning box;

correspondingly, in response to a touch operation of a user on the touch content in the interface to be operated, determining an operation element corresponding to the touch operation includes:

5. The method according to any one of claims 1-3, wherein the touchable content comprises a map, the map being an area map divided into a plurality of areas;

6. The method of any of claims 1-3, wherein the touchable content comprises a user attribute tag;

7. The method of any one of claims 1-3, wherein the touchable content comprises textual data;

8. The method of claim 7, wherein displaying the interface to be operated comprises:

receiving a search keyword input by a user, sending the search keyword to the server, receiving soft text data fed back by the server based on the search keyword, and displaying the soft text data on an interface; or,

and acquiring the soft text data determined by the server based on the associated information and/or public opinion information of the current user, respectively adding the soft text data into a soft text list according to a preset display sequence, and displaying the soft text list in an interface.

9. An article information pushing method is applied to a server and is characterized by comprising the following steps:

the operation element is determined to correspond to the touch operation when the terminal device responds to the touch operation of the user on the touch content in the displayed interface to be operated.

10. An article information pushing device configured in a terminal device, comprising:

the operation element determining module is used for displaying an interface to be operated and responding to the touch operation of a user on the touch content in the interface to be operated to determine an operation element corresponding to the touch operation;

11. An article information pushing device configured in a server, comprising:

12. A terminal device, comprising:

one or more processors;

a memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement an item information pushing method according to any one of claims 1-8.

13. A server, comprising:

one or more processors;

a memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement a method for pushing item information according to claim 9.

14. A computer-readable storage medium, on which a computer program is stored, the program, when being executed by a processor, implementing an item information pushing method according to any one of claims 1 to 8; or implementing an item information recommendation method according to claim 9.