CN111722982A - Method and device for detecting whether machine clicks or not - Google Patents
Method and device for detecting whether machine clicks or not Download PDFInfo
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- CN111722982A CN111722982A CN202010562917.6A CN202010562917A CN111722982A CN 111722982 A CN111722982 A CN 111722982A CN 202010562917 A CN202010562917 A CN 202010562917A CN 111722982 A CN111722982 A CN 111722982A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/3051—Monitoring arrangements for monitoring the configuration of the computing system or of the computing system component, e.g. monitoring the presence of processing resources, peripherals, I/O links, software programs
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0248—Avoiding fraud
Abstract
The invention provides a method and a device for detecting whether a machine clicks or not, comprising the following steps: the method comprises the steps of issuing a bait advertisement on an advertisement position, recording and reporting all click coordinate information and equipment environment information in the process of displaying the bait advertisement, judging whether a machine click behavior exists or not, recording specific click coordinate information and specific equipment environment information if the machine click behavior exists, punishing, ending the whole detection process if the machine click behavior does not exist, detecting machine click by using the method, detecting in real time, judging the machine click behavior in time, and rapidly stopping in real time, so that the problem that the popularization effect can not reach an expected target on the contrary under the condition that the advertisement cost of an advertiser is increased rapidly can be avoided, and the continuous occurrence of the machine click behavior can be stopped fundamentally.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for detecting whether a machine is clicked.
Background
With the development of internet marketing promotion business, various payment modes have appeared in the advertising industry. Pay Per Click (CPC), one of the pay modes for common advertisements. In the CPC pay mode, the Advertiser (Advertiser) is not paying no matter how many times the ad is exposed, as long as the user does not click on the ad. Only if a click is made will the advertiser pay the number of clicks. In the current network advertisement, the typical usage of the CPC payment mode is the bid ranking of the search engine, and the CPC payment mode is also often applied to the screen insertion advertisement, the banner advertisement and the information flow advertisement.
Machine clicking, commonly known as "machine brushing", is to perform one or more virtual clicks on a clickable area of a target advertisement through an automated code script or group control software, thereby triggering logics such as event reporting, link skipping and the like of the advertisement.
The advertisement traffic party (Publisher), i.e. the group that holds traffic, seeks for advertisement impressions, and obtains revenue by showing advertisements. Such as the owner of a website, a developer of self-media, mobile games or applications, etc. In order to pursue maximization of advertisement profit, the number of clicks of advertisements is increased maliciously in a machine click mode, so that excess profit is cheated, advertisement cost of an advertiser is increased sharply, popularization effect cannot reach an expected target on the contrary, and benefits of the advertiser or an advertisement platform are seriously damaged.
In the conventional method for preventing machine click adopted in the industry at present, a back-end server generally analyzes click behaviors and parameters periodically to determine whether a machine click behavior occurs, and further performs non-charging processing on the determined machine click in a click log.
It can be found that the existing method has the main defects that the real-time performance is poor, the machine clicking behavior cannot be judged in time, so that the prevention cannot be rapidly carried out in real time, measures such as refunding or refunding can be carried out only on the machine clicking which occurs already in a recovering mode, and the continuous occurrence of the machine clicking behavior cannot be prevented fundamentally.
Disclosure of Invention
In order to solve the problems, the invention adopts the following technical scheme: a method for detecting whether a machine clicks or not comprises the following specific steps:
s1, issuing bait advertisements on an advertisement space;
s2, recording and reporting all click coordinate information and equipment environment information in the bait advertisement display process;
s3, judging whether a machine clicking behavior exists or not;
and S4, recording specific click coordinate information and specific equipment environment information if the machine click behavior is judged to exist, then performing punishment, and ending the whole detection process if the machine click behavior is judged not to exist.
Further, in step S1, the decoy advertisement is a special advertisement form distinguished from the general advertisement, and the decoy advertisement is specifically used for collecting cheating behaviors and evidences related to traffic cheaters.
Further, in step S1, the time for issuing the bait advertisement is to issue the bait advertisement to the advertisement space at a certain or non-certain time interval, so as to ensure that the advertisement space is constrained at any time.
Further, in step S2, the click coordinate information is information received in the advertisement slot, and includes click time and click coordinate.
Further, the click time and the click coordinate are click time and click coordinate using a mouse, or click time and click coordinate using a finger touch.
Further, in step S2, the device environment information is current state information of the device when the click event occurs.
Further, in step S3, each of the click coordinate information and the device environment information obtains a vector to be detected of a click feature.
Further, in step S4, a target vector and a threshold are set first, each vector to be detected is compared with the target vector, if the distance between the vector to be detected and the target vector is greater than the threshold, it is determined that a machine click behavior exists, otherwise, it is not determined that the machine click behavior exists.
An apparatus for detecting machine click or not using the method for detecting machine click or not according to any of the above embodiments, comprising:
the bait advertisement generating module generates a bait advertisement according to the information carried by the advertisement request and the historical advertisement playing record and sends the bait advertisement to the advertisement terminal;
the information acquisition module is used for recording click coordinate information and equipment environment information in the process of displaying the bait advertisement by the advertisement terminal;
the receiving module is used for receiving the click coordinate information and the equipment environment information which are acquired by the information acquisition module; and
and the judging module is used for detecting and judging the information received by the receiving module.
Furthermore, the bait advertisement generating module is in electric signal connection with the information acquisition module, the information acquisition module is in electric signal connection with the receiving module, and the receiving module is in electric signal connection with the judging module.
The invention has the beneficial effects that: by using the method to detect the machine click, the machine click can be detected in real time, the machine click behavior can be judged in time, and the machine click behavior can be rapidly prevented in real time, so that the problem that the promotion effect cannot reach the expected target on the contrary under the condition that the advertisement cost of an advertiser is increased sharply can be avoided, and the machine click behavior can be prevented from continuing to occur fundamentally.
Drawings
The figures further illustrate the invention, but the examples in the figures do not constitute any limitation of the invention.
FIG. 1 is a flowchart of a method for detecting machine click or not according to an embodiment;
fig. 2 is a schematic diagram illustrating module connections of an apparatus for detecting whether a machine clicks or not according to an embodiment.
Detailed Description
The technical solutions of the present invention will be further described below with reference to the accompanying drawings of the embodiments of the present invention, and the present invention is not limited to the following specific embodiments. It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict.
A method for detecting whether a machine clicks or not comprises the following specific steps:
s1, issuing bait advertisements on an advertisement space.
Specifically, the advertisement slot may be a place where an advertisement can be placed on the internet, for example, a floating window advertisement commonly found in a PC end site, that is, when the payment mode of the floating window advertisement is CPC, after a visitor clicks the floating window advertisement, a website account issuing the advertisement may receive an advertisement revenue to an advertiser, so that there is a motivation to increase an advertisement click rate by machine clicking in order to obtain a higher advertisement revenue in the website account issuing the advertisement, and thus, when the payment mode of the banner advertisement is CPC, the website account issuing the advertisement may receive an advertisement revenue to the advertiser after the visitor clicks the banner advertisement, for example, a detailed page of a mobile APP may be accessed to a banner advertisement, so that there is a motivation to increase an advertisement click rate by machine clicking in the website account issuing the advertisement, therefore, the advertisement can be used as an advertisement space, that is, all the ways of delivering advertisements that can be used by traffic cheaters to earn advertisement revenue through machine clicking in the prior art can be used as the advertisement space, and the description in this embodiment is not redundant.
Further, the decoy advertisement is a special advertisement form distinguished from the general advertisement, and is specifically used for collecting cheating behaviors and evidences related to traffic cheaters. And the time for issuing the bait advertisement is to issue the bait advertisement to the advertisement position according to a certain or irregular time interval so as to ensure that the advertisement position is restrained at any time. That is, the bait advertisement is usually in a completely transparent advertisement form, so when the bait advertisement is placed on an advertisement site, visitors cannot see the bait advertisement, and therefore cannot click on the bait advertisement, and the machine cannot distinguish the transparent bait advertisement from the common advertisement, and still performs one or more virtual clicks on the area of the advertisement site where the bait advertisement has been placed according to an automatic code script or group control software.
And S2, recording and reporting all click coordinate information and equipment environment information in the bait advertisement display process.
Specifically, when a delivered bait advertisement is clicked once or multiple times, click coordinate information and equipment environment information in the process of displaying the bait advertisement are recorded and reported, that is, all collected information is recorded and reported, for example, whether the equipment is out of prison or not, for example, an ID used for clicking and the like are recorded and reported.
Further, the click coordinate information is information received in the advertisement space, and includes click time and click coordinates. The click time and the click coordinate are click time and click coordinate of using a mouse, or click time and click coordinate of using a finger for touch. The device environment information is the current state information of the device when the click event occurs. That is, whenever a bait advertisement is clicked, it is recorded.
And S3, judging whether a machine clicking behavior exists or not.
Specifically, the recorded and reported information is sorted, and then further judgment is made.
And S4, recording specific click coordinate information and specific equipment environment information if the machine click behavior is judged to exist, then performing punishment, and ending the whole detection process if the machine click behavior is judged not to exist.
Specifically, if there is a machine click behavior, the penalty logic may be entered, for example, the advertisement revenue obtained after the advertisement click is entered into the blacklist and no longer returned within a certain time, for example, the unit price of the revenue generated by each click of the advertisement is reduced, for example, the advertisement fee is directly deducted, that is, the penalty may be made on the machine click behavior in time by real-time detection.
That is, by using the method to detect the machine click, the detection can be performed in real time, the machine click behavior can be determined in time, and the prevention can be performed rapidly and in real time, so that the problem that the promotion effect cannot reach the expected target on the contrary under the condition that the advertisement cost of an advertiser is increased sharply can be avoided, and the continuous occurrence of the machine click behavior can be prevented fundamentally.
As shown in FIG. 1, example 1
A method for detecting whether a machine clicks or not comprises the following specific steps:
s100, issuing bait advertisements on an advertisement position.
Specifically, the advertisement slot may be a place where an advertisement can be placed on the internet, for example, a floating window advertisement commonly found in a PC end site, that is, when the payment mode of the floating window advertisement is CPC, after a visitor clicks the floating window advertisement, a website account issuing the advertisement may receive an advertisement revenue to an advertiser, so that there is a motivation to increase an advertisement click rate by machine clicking in order to obtain a higher advertisement revenue in the website account issuing the advertisement, and thus, when the payment mode of the banner advertisement is CPC, the website account issuing the advertisement may receive an advertisement revenue to the advertiser after the visitor clicks the banner advertisement, for example, a detailed page of a mobile APP may be accessed to a banner advertisement, so that there is a motivation to increase an advertisement click rate by machine clicking in the website account issuing the advertisement, therefore, the advertisement can be used as an advertisement space, that is, all the ways of delivering advertisements that can be used by traffic cheaters to earn advertisement revenue through machine clicking in the prior art can be used as the advertisement space, and the description in this embodiment is not redundant.
Further, the decoy advertisement is a special advertisement form distinguished from the general advertisement, and is specifically used for collecting cheating behaviors and evidences related to traffic cheaters. And the time for issuing the bait advertisement is to issue the bait advertisement to the advertisement position according to a certain or irregular time interval so as to ensure that the advertisement position is restrained at any time. That is, the bait advertisement is usually in a completely transparent advertisement form, so when the bait advertisement is placed on an advertisement site, visitors cannot see the bait advertisement, and therefore cannot click on the bait advertisement, and the machine cannot distinguish the transparent bait advertisement from the common advertisement, and still performs one or more virtual clicks on the area of the advertisement site where the bait advertisement has been placed according to an automatic code script or group control software.
S200, recording and reporting all click coordinate information and equipment environment information in the bait advertisement display process.
Specifically, when a delivered bait advertisement is clicked once or multiple times, click coordinate information and equipment environment information in the process of displaying the bait advertisement are recorded and reported, that is, all collected information is recorded and reported, for example, whether the equipment is out of prison or not, for example, an ID used for clicking and the like are recorded and reported.
Further, the click coordinate information is information received in the advertisement space, and includes click time and click coordinates. The click time and the click coordinate are click time and click coordinate of using a mouse, or click time and click coordinate of using a finger for touch. The device environment information is the current state information of the device when the click event occurs. That is, whenever a bait advertisement is clicked, it is recorded.
S300, judging whether a machine clicking behavior exists or not.
Specifically, the recorded and reported information is sorted, and then further judgment is made. Further, the device environment information is current state information of the device when the click event occurs. And obtaining a vector to be detected of a click characteristic by each click coordinate information and the equipment environment information.
S400, if the machine clicking behavior is judged to exist, recording specific clicking coordinate information and specific equipment environment information, then performing punishment, and if the machine clicking behavior is judged not to exist, ending the whole detection process.
That is to say, a target vector and a threshold are set first, each vector to be detected is compared with the target vector, if the distance between the vector to be detected and the target vector is greater than the threshold, a machine click behavior is determined to exist, otherwise, the machine click behavior is not determined to exist.
Specifically, if there is a machine click behavior, the penalty logic may be entered, for example, the advertisement revenue obtained after the advertisement click is entered into the blacklist and no longer returned within a certain time, for example, the unit price of the revenue generated by each click of the advertisement is reduced, for example, the advertisement fee is directly deducted, that is, the penalty may be made on the machine click behavior in time by real-time detection.
That is, by using the method to detect the machine click, the detection can be performed in real time, the machine click behavior can be determined in time, and the prevention can be performed rapidly and in real time, so that the problem that the promotion effect cannot reach the expected target on the contrary under the condition that the advertisement cost of an advertiser is increased sharply can be avoided, and the continuous occurrence of the machine click behavior can be prevented fundamentally.
As shown in fig. 2, an apparatus for detecting machine click or not using the method for detecting machine click or not according to any of the above embodiments includes: the bait advertisement generating module 500 generates a bait advertisement according to the information carried by the advertisement request and the historical advertisement playing record, and sends the bait advertisement to the advertisement terminal; the information acquisition module 600 is configured to record click coordinate information and device environment information in the process of displaying the bait advertisement by the advertisement terminal; a receiving module 700, configured to receive the click coordinate information and the device environment information acquired by the information acquiring module 600; and a determining module 800, configured to detect and determine information received by the receiving module 700. Specifically, the bait advertisement generating module 500 is electrically connected to the information collecting module 600, the information collecting module 600 is electrically connected to the receiving module 700, and the receiving module 700 is electrically connected to the determining module 800.
Specifically, the detection device further comprises a bait advertisement template database, and the bait advertisement template database is used for recording the generation rules and the corresponding detection rules of all bait advertisements. That is, different decoy advertisements are generated according to different advertisement slots, and further, a generation rule is used as one of the inputs of the decoy advertisement generation module 500 to output a specific decoy advertisement; accordingly, the detection rule is used as one of the inputs to the analysis decision module 800 to input the detection result. That is, the generated decoy advertisement has corresponding detection rules, which are applicable to different advertisement positions, for example, if only one click is generated, the detection rule is that a machine click is considered, and then the detection result is that the click coordinate information and the device environment information of the area where the advertisement position is clicked are both detected. It is worth mentioning that the detection device further comprises a training module, the training module is in electrical signal connection with the bait advertisement generating module 500, the bait advertisement generating module 500 is in electrical signal connection with the bait advertisement template database, the training module is used for guiding the bait advertisement generating module 500 to generate experimental bait advertisements, if the bait advertisements meet production conditions, the bait advertisement template database is entered, otherwise, parameter conditions are continuously changed until the conditions of producing the bait advertisements are met. That is to say, by providing a device for detecting whether a machine clicks or not, after a suspected flow source is determined by a decoy advertisement, a machine click prevention strategy is generated by the determination module 800 by obtaining machine click characteristic information corresponding to the suspected flow source, and machine click prevention processing is performed on the flow source conforming to the machine click prevention strategy in real time, so that timeliness of detection of machine click behaviors is improved, and accuracy of detection of the machine click behaviors is improved. On the other hand, the issuing strategy of the bait advertisement can be set more optimally, and the cheating difficulty of the flow cheater is improved.
In one embodiment, the bait advertisement generating module 500 may be an independent module dedicated to producing bait advertisements, or may be a sub-module of an advertisement module producing general advertisements, which is not described redundantly in this embodiment. And the information collection module 600 is located in the advertisement terminal, that is, in the mobile APP scenario, the APP developer publishes the advertisement by integrating into the advertisement SDK, and the information collection module 600 exists in the advertisement SDK. Further, the receiving module 700 is an event receiving module 700, and the event receiving module 700 is responsible for receiving the raw data of the information collecting module 600 for the determining module 800 to use. Specifically, the determination module 800 is an analysis determination module 800, and the analysis determination module 800 calls data to the event receiving module 700 to obtain a vector to be detected for click characteristics, and if the distance between the vector to be detected and the target vector is greater than a threshold, it is verified that a machine click risk exists.
That is, the advertisement server is also included, and the advertisement terminal is a terminal device, and the terminal device is used for requesting an advertisement from the advertisement server, receiving an advertisement response from the advertisement server, and displaying advertisement content. Furthermore, the terminal device is further configured to record and report click coordinate information and device environment information in the bait advertisement display process to the advertisement server, where the click time and the coordinate refer to click time and coordinate of a mouse or touch time and coordinate of a finger. The device context information refers to current state information of the device at the time of the click event. Illustratively, the click information reported by the terminal device to the advertisement server is a JSON-form character string "{ ad _ id:123, device _ id:245, click _ position: {0,0}, and click _ time:1591600469840 }", where ad _ id is an advertisement unique identifier, device _ id is a device unique identifier, click _ position is coordinates of a clicked position in the click distinction, and click _ time is a click timestamp. Alternatively, all or part of the information in the click event may be used as the click coordinate information of the click event. Specifically, the terminal device reports click coordinate information and device environment information in the bait advertisement display process to the advertisement server through a transmission network, that is, the transmission network may be a wireless network or a wired network, and is specifically selected according to specific requirements, which is not described redundantly in this embodiment. Further, the number of the specific terminal devices is specifically set according to specific requirements, that is, a plurality of terminal devices may request an advertisement from the advertisement server and report a click event.
In summary, the above embodiments are not intended to be limiting embodiments of the present invention, and modifications and equivalent variations made by those skilled in the art based on the spirit of the present invention are within the technical scope of the present invention.
Claims (10)
1. A method for detecting whether a machine clicks or not is characterized by comprising the following specific steps:
s1, issuing bait advertisements on an advertisement space;
s2, recording and reporting all click coordinate information and equipment environment information in the bait advertisement display process;
s3, judging whether a machine clicking behavior exists or not;
and S4, recording specific click coordinate information and specific equipment environment information if the machine click behavior is judged to exist, then performing punishment, and ending the whole detection process if the machine click behavior is judged not to exist.
2. The method for detecting machine click or not of claim 1, wherein: in step S1, the decoy advertisement is a special advertisement form distinguished from the general advertisement, and the decoy advertisement is used to collect cheating behaviors and evidences related to traffic cheaters.
3. The method for detecting machine click or not of claim 1, wherein: in step S1, the time for issuing the bait advertisement is to issue the bait advertisement to the advertisement space at a certain or non-certain time interval, so as to ensure that the advertisement space is constrained at any time.
4. The method for detecting machine click or not of claim 1, wherein: in step S2, the click coordinate information is information received in the advertisement slot, and includes click time and click coordinate.
5. The method for detecting machine click or not of claim 4, wherein: the click time and the click coordinate are click time and click coordinate of using a mouse, or click time and click coordinate of using a finger for touch.
6. The method for detecting machine click or not of claim 1, wherein: in step S2, the device environment information is current state information of the device when the click event occurs.
7. The method for detecting machine click or not of claim 1, wherein: in step S3, a vector to be detected of a click feature is obtained from each of the click coordinate information and the device environment information.
8. The method for detecting machine click or not of claim 7, wherein: in step S4, a target vector and a threshold are set first, each vector to be detected is compared with the target vector, if the distance between the vector to be detected and the target vector is greater than the threshold, it is determined that a machine click behavior exists, otherwise, it is not determined that the machine click behavior exists.
9. A device for detecting whether a machine clicks or not, using the method for detecting whether a machine clicks or not according to any one of claims 1 to 8, comprising:
the bait advertisement generating module generates a bait advertisement according to the information carried by the advertisement request and the historical advertisement playing record and sends the bait advertisement to the advertisement terminal;
the information acquisition module is used for recording click coordinate information and equipment environment information in the process of displaying the bait advertisement by the advertisement terminal;
the receiving module is used for receiving the click coordinate information and the equipment environment information which are acquired by the information acquisition module; and
and the judging module is used for detecting and judging the information received by the receiving module.
10. The apparatus for detecting machine click or not according to claim 9, wherein: the bait advertisement generating module is in electric signal connection with the information acquisition module, the information acquisition module is in electric signal connection with the receiving module, and the receiving module is in electric signal connection with the judging module.
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Application publication date: 20200929 |