CN111681047A - Method and system for monitoring malicious clicks of network bidding popularization - Google Patents
Method and system for monitoring malicious clicks of network bidding popularization Download PDFInfo
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Abstract
The invention provides a method and a system for monitoring malicious clicks in network bidding popularization. The monitoring method for the network bidding popularization malicious click comprises the following steps: s1, putting the prepared sales advertisement of the enterprise, and selecting corresponding keywords; s2, recording the click information of the user aiming at the keywords selected in the S1; s3, monitoring and judging the clicked information in the S2; and S4, warning the user according to the information judged by the S3 and simultaneously feeding back to the enterprise. The monitoring method and the system for the network bidding popularization malicious click have the function of strong pertinence, and the popularization information of the enterprise can better appear in front of the really interested potential client, so that the sales effect is greatly improved, and the keyword click is monitored in real time, so that the phenomenon that the keyword is maliciously clicked is effectively avoided, and the economic loss of the enterprise is effectively avoided.
Description
Technical Field
The invention relates to the technical field of network bidding popularization, in particular to a method and a system for monitoring malicious clicks of network bidding popularization.
Background
The mobile terminal network bidding popularization is to charge according to the access number of potential users brought to a mobile terminal network station owner, no client access is available, no charging is available, and popularization force and fund investment can be flexibly controlled. The mobile terminal network bidding popularization is that a higher popularization ranking can be obtained in search engine search results through optimizing a mobile terminal search engine bidding popularization account, so that a larger benefit can be obtained in a shorter time at a lower cost.
One charging method for network bid promotion is pay-per-click (cpc): the bidding promotion ranking is completely charged according to the access number of potential users brought to the enterprise, no client clicks to access without charging, namely a CPC mode, the enterprise can flexibly control the promotion force and the capital investment, and the investment return rate is highest; the desired keywords can be set, each keyword is different according to the starting price of each click, and if a plurality of websites bid for one keyword at the same time, the search results are sorted according to the bidding price of each click. Because the pay-per-click software is used for paying according to the number of clicks, the price of the bidding account of the client is less for one click, and the situation of malicious clicks can occur.
Therefore, there is a need to provide a method and a system for monitoring network bidding popularization malicious clicks, which solve the above technical problems.
Disclosure of Invention
The invention provides a method and a system for monitoring network bidding popularization malicious clicks, which solve the problem of malicious clicks of keywords.
In order to solve the technical problem, the invention provides a monitoring method for network bidding and popularizing malicious clicks, which comprises the following steps:
s1, putting the prepared sales advertisement of the enterprise, and selecting corresponding keywords;
s2, recording the click information of the user aiming at the keywords selected in the S1;
s3, monitoring and judging the clicked information in the S2;
and S4, warning the user according to the information judged by the S3 and simultaneously feeding back to the enterprise.
The number of keywords that each user can submit is not limited, and no matter how many keywords are submitted, the actual clicked amount of the website is charged. The popularization information of the enterprises with strong pertinence only appears in the presence of the really interested potential customers, the pertinence is strong, and the sales is easier to realize;
preferably, the selection of the keyword in S1 may be one keyword or a plurality of keywords, and the number of words of the keyword is not limited.
Preferably, in said S1, the prepared sales advertisement of the enterprise is delivered, the selected keyword is input into the system, and when a plurality of websites bid for a keyword at the same time, the search results are sorted according to the bid level of each click.
Preferably, in S2, the keyword click information of the user is recorded, and the keyword click information includes the number of times of clicks of the keyword by the same user or a plurality of different users, the network ID of the same user or a plurality of different users, the time of the clicks of the keyword by the same user or a plurality of different users, and the time interval between repeated clicks by the same user or a plurality of different users.
Preferably, the information clicked in S2 is monitored and determined in S3, and if the number of clicks on the keyword by the same user exceeds 5 times, a malicious click is determined, and if the number of clicks on the keyword by the same network ID exceeds 10 times, a malicious click is determined.
Preferably, the information clicked in S2 is monitored and judged in S3, and if the time interval between the same user or multiple different users clicking the same keyword is less than 5 minutes, a malicious click is judged, and if the same user or multiple different users click the keyword multiple times and the time of waiting for the keyword on the enterprise web page is less than 2 minutes, a malicious click is judged.
The invention also provides a monitoring system of the network bidding popularization malicious click monitoring method, which comprises the following steps:
the advertisement putting unit is used for putting the popularization advertisement prepared by the enterprise;
the recording unit is used for recording the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
the monitoring unit is used for monitoring the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
and the warning unit is used for monitoring the times of advertisement clicks, the network ID of the advertisement clicks and the time of the advertisement clicks under abnormal conditions.
Preferably, the advertisement delivery unit includes:
a keyword selection module for determining relevant keywords for relevant products by the enterprise and selecting one or more keywords;
the keyword input module is used for inputting and determining the selected keywords by the enterprise;
and the keyword auction module is used for an enterprise and a plurality of websites to auction a keyword.
Preferably, the recording unit includes:
the click frequency recording module is used for recording the click frequency of the keyword by the same user or a plurality of different users;
the click ID recording module is used for recording the network IDs of the same user or a plurality of different users;
and the click time recording module is used for recording the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
Preferably, the monitoring unit includes:
the click frequency monitoring module is used for monitoring and judging the click frequency of the keyword by the same user or a plurality of different users;
the click ID monitoring module is used for monitoring and judging the network IDs of the same user or a plurality of different users;
and the click time monitoring module is used for monitoring and judging the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
Compared with the related technology, the monitoring method and the system for network bidding popularization malicious click provided by the invention have the following beneficial effects:
the invention provides a monitoring method and a system for network bidding popularization malicious click, which release sales advertisements prepared by enterprises and select corresponding keywords; and recording information clicked by the keywords selected by the user; monitoring and judging the clicked information; finally, the user is warned by aiming at the judged information, and the information is simultaneously fed back to the enterprise, so that the method has a strong pertinence function, the popularization information of the enterprise can better appear in front of the really interested potential client, the sales effect is greatly improved, the real-time monitoring is carried out by clicking the keywords, the phenomenon that the keywords are maliciously clicked is effectively avoided, and the economic loss of the enterprise is effectively avoided.
Drawings
FIG. 1 is a schematic block diagram of a monitoring system for a network bidding promotion malicious click monitoring method according to the present invention;
FIG. 2 is a functional block diagram of the advertisement delivery unit shown in FIG. 1;
FIG. 3 is a functional block diagram of the recording unit shown in FIG. 1;
fig. 4 is a schematic block diagram of the monitoring unit shown in fig. 1.
Detailed Description
The invention is further described with reference to the following figures and embodiments.
Please refer to fig. 1-4.
The invention provides a method for monitoring malicious clicks of network bidding popularization, which comprises the following steps:
s1, putting the prepared sales advertisement of the enterprise, and selecting corresponding keywords;
s2, recording the click information of the user aiming at the keywords selected in the S1;
s3, monitoring and judging the clicked information in the S2;
and S4, warning the user according to the information judged by the S3 and simultaneously feeding back to the enterprise.
One charging method for network bid promotion is pay-per-click (cpc): the bidding promotion ranking is completely charged according to the access number of potential users brought to the enterprise, no client clicks to access without charging, namely a CPC mode, and the enterprise can flexibly control the promotion force and the capital investment to ensure the highest return on investment. The keyword that you want can be set, each keyword is different according to the charge starting price of clicking each time, if a plurality of websites bid for a keyword simultaneously, the search results are ordered according to the price of clicking each time. The number of keywords that each user can submit is not limited, and no matter how many keywords are submitted, the actual clicked amount of the website is charged. The popularization information of the enterprises with strong pertinence only appears in the presence of the really interested potential customers, the pertinence is strong, and the sales is easier to realize;
the selection of the keyword in S1 may be one keyword or a plurality of keywords, and the number of words of the keyword is not limited.
In S1, the sales advertisement prepared by the enterprise is delivered, the selected keyword is input into the system, and when a plurality of websites bid for a keyword at the same time, the search results are sorted according to the bid level of each click.
In the S2, the keyword click information of the user is recorded, and the keyword click information includes the number of times of the same user or a plurality of different users clicking on the keyword, the network ID of the same user or a plurality of different users, the time of the same user or a plurality of different users clicking on the keyword, and the time interval between repeated clicks of the same user or a plurality of different users.
And monitoring and judging the clicked information in the step S2 in the step S3, judging malicious clicks if the number of clicks of the keyword by the same user exceeds 5, and judging malicious clicks if the number of clicks of the keyword by the same network ID exceeds 10.
And in the step S3, the clicked information in the step S2 is monitored and judged, and if the time interval between the clicks of the same keyword by the same user or a plurality of different users is less than 5 minutes, the malicious click is judged, and if the same user or a plurality of different users clicks a keyword for a plurality of times and the time of waiting for the keyword on the enterprise webpage is less than 2 minutes, the malicious click is judged.
The invention also provides a monitoring system for network bidding promotion malicious clicks, which comprises the following steps:
the advertisement putting unit is used for putting the popularization advertisement prepared by the enterprise;
the recording unit is used for recording the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
the monitoring unit is used for monitoring the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
and the warning unit is used for monitoring the times of advertisement clicks, the network ID of the advertisement clicks and the time of the advertisement clicks under abnormal conditions.
The advertisement delivery unit includes:
a keyword selection module for determining relevant keywords for relevant products by the enterprise and selecting one or more keywords;
the keyword input module is used for inputting and determining the selected keywords by the enterprise;
and the keyword auction module is used for an enterprise and a plurality of websites to auction a keyword.
The recording unit includes:
the click frequency recording module is used for recording the click frequency of the keyword by the same user or a plurality of different users;
the click ID recording module is used for recording the network IDs of the same user or a plurality of different users;
and the click time recording module is used for recording the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
The monitoring unit includes:
the click frequency monitoring module is used for monitoring and judging the click frequency of the keyword by the same user or a plurality of different users;
the click ID monitoring module is used for monitoring and judging the network IDs of the same user or a plurality of different users;
and the click time monitoring module is used for monitoring and judging the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
The principle of the monitoring method and the system for network bidding popularization malicious click provided by the invention is as follows:
s1, putting the prepared sales advertisement of the enterprise, selecting a corresponding keyword or a plurality of keywords, wherein the word number of the keyword is not limited, the selected keyword needs to be input into the system, and when a plurality of websites bid for a keyword at the same time, the search results are sorted according to the bid level of each click;
s2, recording click information of the selected keyword or keywords by the user, wherein the click information of the keyword comprises the times of clicking the keyword by the same user or a plurality of different users, the network IDs of the same user or a plurality of different users, the time of clicking the keyword by the same user or a plurality of different users, and the interval time of repeated clicking by the same user or a plurality of different users;
s3, monitoring and judging the clicked information in S2, judging malicious clicks if the number of clicks of the keyword by the same user exceeds 5, judging malicious clicks if the number of clicks of the keyword by the same network ID exceeds 10, judging malicious clicks if the time interval of clicks of the same keyword by the same user or a plurality of different users is less than 5 minutes, and judging malicious clicks if the same user or a plurality of different users clicks of the keyword for a plurality of times and the time of waiting for the webpage of the enterprise is less than 2 minutes;
and S4, warning the user according to the judged information and simultaneously feeding back the information to the enterprise.
According to the monitoring method and the system for network bidding popularization malicious click, sales advertisements prepared by enterprises are released, and corresponding keywords are selected; and recording information clicked by the keywords selected by the user; monitoring and judging the clicked information; finally, the user is warned by aiming at the judged information, and the information is simultaneously fed back to the enterprise, so that the method has a strong pertinence function, the popularization information of the enterprise can better appear in front of the really interested potential client, the sales effect is greatly improved, the real-time monitoring is carried out by clicking the keywords, the phenomenon that the keywords are maliciously clicked is effectively avoided, and the economic loss of the enterprise is effectively avoided.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. A monitoring method for network bidding popularization malicious clicks is characterized by comprising the following steps:
s1, putting the prepared sales advertisement of the enterprise, and selecting corresponding keywords;
s2, recording the click information of the user aiming at the keywords selected in the S1;
s3, monitoring and judging the clicked information in the S2;
and S4, warning the user according to the information judged by the S3 and simultaneously feeding back to the enterprise.
2. The method for monitoring web bid promotion malicious clicks according to claim 1, wherein the selection of the keyword in S1 is a keyword or a plurality of keywords, and the number of words of the keyword is not limited.
3. The method for monitoring web bid promotional malicious click according to claim 1, wherein said S1 puts the sales advertisement prepared by the enterprise, needs to input the selected keyword into the system, and when a plurality of websites bid for a keyword at the same time, the search results are sorted according to the bid level of each click.
4. The method for monitoring web bid promotional malicious click according to claim 1, wherein the keyword click information of the user is recorded in S2, and the keyword click information comprises the number of clicks of the keyword by the same user or a plurality of different users, the web ID of the same user or a plurality of different users, the time of the keyword click by the same user or a plurality of different users, and the time interval between repeated clicks by the same user or a plurality of different users.
5. The method for monitoring web bidding popularization malicious click according to claim 1, wherein the information clicked in S2 is monitored and judged in S3, and if the number of clicks on the keyword by the same user exceeds 5, a malicious click is judged, and if the number of clicks on the keyword by the same web ID exceeds 10, a malicious click is judged.
6. The method for monitoring web bidding popularization malicious clicks according to claim 1, wherein the clicked information in S2 is monitored and judged in S3, and if the time interval between the same user or multiple different users clicking on the same keyword is less than 5 minutes, the malicious click is judged, and if the same user or multiple different users click on a keyword multiple times and the time spent on the enterprise webpage is less than 2 minutes, the malicious click is judged.
7. A monitoring system for monitoring malicious clicks based on the network bidding popularization monitoring method of any one of claims 1 to 6, comprising:
the advertisement putting unit is used for putting the popularization advertisement prepared by the enterprise;
the recording unit is used for recording the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
the monitoring unit is used for monitoring the times of advertisement clicking, the network ID of the advertisement clicking and the time of the advertisement clicking;
and the warning unit is used for monitoring the times of advertisement clicks, the network ID of the advertisement clicks and the time of the advertisement clicks under abnormal conditions.
8. The system for monitoring web bid promotion malicious click monitoring according to claim 7, wherein the advertisement delivery unit comprises:
a keyword selection module for determining relevant keywords for relevant products by the enterprise and selecting one or more keywords;
the keyword input module is used for inputting and determining the selected keywords by the enterprise;
and the keyword auction module is used for an enterprise and a plurality of websites to auction a keyword.
9. The monitoring system of the network bidding popularization malicious click monitoring method according to claim 7, wherein the recording unit comprises:
the click frequency recording module is used for recording the click frequency of the keyword by the same user or a plurality of different users;
the click ID recording module is used for recording the network IDs of the same user or a plurality of different users;
and the click time recording module is used for recording the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
10. The monitoring system of the network bidding popularization malicious click monitoring method according to claim 7, wherein the monitoring unit comprises:
the click frequency monitoring module is used for monitoring and judging the click frequency of the keyword by the same user or a plurality of different users;
the click ID monitoring module is used for monitoring and judging the network IDs of the same user or a plurality of different users;
and the click time monitoring module is used for monitoring and judging the click time of the keyword by the same user or a plurality of different users and the time interval of repeated click of the same user or a plurality of different users.
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1700220A (en) * | 2004-05-18 | 2005-11-23 | 北京搜狐新时代信息技术有限公司 | Bidding advertisement system |
| CN101882278A (en) * | 2009-05-06 | 2010-11-10 | 李先进 | Method and system for preventing web advertisement from being clicked maliciously |
| CN107403005A (en) * | 2017-07-24 | 2017-11-28 | 浙江极赢信息技术有限公司 | A kind of web publishing method and device |
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- 2020-06-02 CN CN202010487212.2A patent/CN111681047A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1700220A (en) * | 2004-05-18 | 2005-11-23 | 北京搜狐新时代信息技术有限公司 | Bidding advertisement system |
| CN101882278A (en) * | 2009-05-06 | 2010-11-10 | 李先进 | Method and system for preventing web advertisement from being clicked maliciously |
| CN107403005A (en) * | 2017-07-24 | 2017-11-28 | 浙江极赢信息技术有限公司 | A kind of web publishing method and device |
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