CN101882278A - Method and system for preventing web advertisement from being clicked maliciously - Google Patents
Method and system for preventing web advertisement from being clicked maliciously Download PDFInfo
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- CN101882278A CN101882278A CN2009100506667A CN200910050666A CN101882278A CN 101882278 A CN101882278 A CN 101882278A CN 2009100506667 A CN2009100506667 A CN 2009100506667A CN 200910050666 A CN200910050666 A CN 200910050666A CN 101882278 A CN101882278 A CN 101882278A
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Abstract
The invention discloses a method for preventing a web advertisement from being clicked maliciously. The method comprises the following steps of: acquiring behavior information of each click in a search engine; judging a client identifier, namely judging whether the client identifier of the click has been stored in a database or not; judging malicious click, namely judging whether the current click is the malicious click or not through the currently set sensitivity according to the current click and all behavior information of the client identifier stored in the database when the client identifier is judged to be stored in the database; preventing sequential malicious clicks of the client when the judgment shows that the current click is the malicious click; and storing the behavior information of the click in the database.
Description
Technical field
The present invention relates to networking technology area, relate in particular to a kind of method and system that webpage is clicked maliciously in the search engine that stops.
Background technology
Along with development of internet technology and universal, a lot of businessmans adopt the web advertisement as important marketing mode.And in the web advertisement, the bid advertisement of Chu Xianing was particularly main in recent years.Such as the bid advertisement of company of Baidu release and the right side advertisement of google company.This bid advertisement is expensive, and the each price of clicking of a lot of key words is more than 10 yuan, even the dozens of yuan one click.Therefore, the input of advertisement and the relation between the output are valued very much by advertisement businessman.
And that swindle is clicked is more and more, and increasing company is all in " effect " paying that be invalid clicks, and the mode of bid ranking also is subjected to the suspection of increasing advertisement businessman.The reason that produces swindle has two: the one, and the rival clicks maliciously, and with consumption the other side's advertising budget, thereby makes the rank of own company be positioned at the prostatitis; Two websites that provide search engine also can deliberately be clicked in order to obtain more advertising fees.
In any case, click maliciously and cause " lose-lose ": seriously damage businessman's interests on the one hand, and injured the trust of businessman the search engine operator of " pay-per-click " and this pattern.On the other hand, advertisement businessman has caused their be unwilling input on this advertising to the distrust of search engine, has directly influenced the profit of search engine companies.
Therefore, have a kind of technical need in the industry: a kind of method and system that stops web advertisement to be clicked maliciously makes that the click that automatically identifies which client executing is that swindle is clicked, and takes measures to be stoped.
Summary of the invention
The purpose of this invention is to provide a kind of method that stops web advertisement to be clicked maliciously, technical scheme of the present invention is as follows:
A kind of method that stops web advertisement to be clicked maliciously comprises following steps:
Obtain the behavioural information of clicking each time in the search engine;
Client identification is judged: whether the client identification of judging this click has been present in the database;
Click malice is judged: when being, with the susceptibility of current setting, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously in described client identification judged result;
When being, stop the clicking maliciously of continuation of this client in described click malice judged result;
The behavioural information of this click is stored in database.
Another one embodiment of the present invention provides a kind of system that stops web advertisement to be clicked maliciously, and comprises as lower module:
Database: the behavioural information of storing all clicks;
Identification module: obtain the behavioural information of clicking each time in the search engine;
Judge module: whether the client identification of judging this click has existed in the database; If then, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously with the susceptibility of current setting.
Stop module: when clicking maliciously, the prevention module stops the clicking maliciously of continuation of this client in the judged result of this judge module.
Advantage of the present invention is:
1) can set the susceptibility that judgement clicks maliciously, make the advertiser sternly hitting and to prevent free balance in wrong the killing.
2) adopt identify customer end and behavioural analysis way of combining to judge and click maliciously, strengthened the judgement dynamics.
3) in time prevention clicks maliciously behavior, has protected gray interests, in the long run, has also safeguarded the interests of search engine provider.
Description of drawings
Below in conjunction with accompanying drawing,, will make technical scheme of the present invention and other beneficial effects apparent by detailed description to the specific embodiment of the present invention.
Fig. 1 is a method flow synoptic diagram of the present invention;
Fig. 2 is the block diagram of system of the present invention.
Embodiment
In order further to understand feature of the present invention, see also following about detailed description of the present invention and accompanying drawing, yet appended graphic only provide with reference to the usefulness of explanation, be not to be used for protection scope of the present invention is limited.
As shown in Figure 1, be method flow synoptic diagram of the present invention.In step 101, obtain the behavioural information of clicking each time in the search engine; Behavioural information comprises: click the client identification that is taken place, and the click time, from the network address of search engine, the residence time on the targeted website, the continuation click information on the targeted website.Execution in step 102 then, judge whether the client identification of this click has existed in the database; If then execution in step 103, otherwise execution in step 105.In step 103,, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously with the susceptibility of current setting.If then execution in step 104, if not, then execution in step 106.Step 104, the clicking maliciously of continuation that stops this client.Prevention can for: eject alert box in the client of take place clicking, warn it, will bear corresponding legal consequence if continue for clicking maliciously.Prevention can also for: start the program of restarting of client computer, after computing machine is restarted, eject alert box, inform: if do not stop to click maliciously, this alert box will float on always window before, make the very inconvenience of use of computing machine.Prevention can also for: with the IP address related information transmission of client mailbox, so that take next step action to the appointment of advertisement businessman.Step 105 is stored in database with the behavioural information of this click.Step 106, this method finishes.The inventive method also comprises a method of setting susceptibility, and as the step 107 among Fig. 1, this is to be used for by every setting, makes balance " minimizing of trying one's best clicks maliciously " and " the wrong prevention of minimizing as far as possible " at any time as required of advertisement businessman.Such as, can set same client identification (promptly normally same individual) and be malice 3 times at the keyword of clicking same search engine on the same day.If but advertisement businessman thinks that real client also might click 3 times on the same day, then can be set at every day clicking 4 times is malice.Perhaps also can set and click 2 every day, in conjunction with other behavioural characteristics residence times on the targeted website for example, the continuation click information on the targeted website etc. comprehensively judges whether malice.For example, can set, but stay above half an hour after being linked to the targeted website if client is being clicked 3 times on the same day, and the content in the further click targeted website is arranged, illustrate that client is interested in the content of targeted website,, still do not think to click maliciously though clicked 3 times.
Fig. 2 is the block diagram of system of the present invention.Storing the behavioural information of all clicks of the present invention in the database 201.Identification module 202 is used for obtaining the behavioural information of clicking each time in the search engine; Behavioural information comprises: click the client identification that is taken place, and the click time, from the network address of search engine, the residence time on the targeted website, the continuation click information on the targeted website.Judge module 203 judges whether the client identification of this click has existed in the database; If then, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously with the susceptibility of current setting.If click maliciously, then the result is sent to prevention module 204.Clicking maliciously of the continuation of prevention module 204 these clients of prevention.Prevention can for: eject alert box in the client of take place clicking, warn it, will bear corresponding legal consequence if continue for clicking maliciously.Prevention can also for: start the program of restarting of client computer, after computing machine is restarted, eject alert box, inform: if do not stop to click maliciously, this alert box will float on always window before, make the very inconvenience of use of computing machine.Prevention can also for: with the IP address related information transmission of client mailbox, so that take next step action to the appointment of advertisement businessman.Prevention can also for: the click behavioural information of this client is sent to the search engine operator, notifies this to click not due.System of the present invention also comprises one and sets susceptibility setting module 205, and this module is used for by every setting, makes balance " minimizing of trying one's best clicks maliciously " and " the wrong prevention of minimizing as far as possible " at any time as required of advertisement businessman.Such as, can set same client identification (promptly normally same individual) and be malice 3 times at the keyword of clicking same search engine on the same day.If but advertisement businessman thinks that real client also might click 3 times on the same day, then can be set at every day clicking 4 times is malice.Perhaps also can set and click 2 every day, in conjunction with other behavioural characteristics residence times on the targeted website for example, the continuation click information on the targeted website etc. comprehensively judges whether malice.For example, can set, but stay above half an hour after being linked to the targeted website if client is being clicked 3 times on the same day, and the content in the further click targeted website is arranged, illustrate that client is interested in the content of targeted website,, still do not think to click maliciously though clicked 3 times.
Use system and method for the present invention can significantly reduce the ineffective investment of advertisement businessman, increase the trust of advertisement businessman, thereby improve the income of search engine companies search engine.
Should be understood that above-mentioned detailed description to embodiment, can be improved or conversion those of ordinary skills according to the above description only in order to understand the present invention.So long as reach all improvement of this purpose and the protection domain that conversion all should belong to claims of the present invention.
Claims (9)
1. a method that stops web advertisement to be clicked maliciously is characterized in that, comprises following steps:
Obtain the behavioural information of clicking each time in the search engine;
Client identification is judged: whether the client identification of judging this click has been present in the database;
Click malice is judged: when being, with the susceptibility of current setting, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously in described client identification judged result;
When being, stop the clicking maliciously of continuation of this client in described click malice judged result;
The behavioural information of this click is stored in database.
2. the method that prevention web advertisement according to claim 1 is clicked maliciously, it is characterized in that, the behavior, information comprised one of following at least: click the client identification that is taken place, the click time, network address from search engine, residence time on the targeted website, the continuation click information on the targeted website.
3. the method that is clicked maliciously according to the prevention web advertisement of claim 1 or 2 is characterized in that this prevention is: eject alert box in the client that takes place to click, warn it for clicking maliciously, will bear corresponding legal consequence if continue.
4. the method that is clicked maliciously according to the prevention web advertisement of claim 1 or 2, it is characterized in that, this prevention is: the program of restarting that starts client computer, after computing machine is restarted, eject alert box, inform: if do not stop to click maliciously, this alert box will float on always window before, make the very inconvenience of use of computing machine.
5. the method that is clicked maliciously according to the prevention web advertisement of claim 1 or 2 is characterized in that this prevention is: with the IP address related information transmission of the client mailbox to the appointment of advertisement businessman, so that take next step action.
6. the method that is clicked maliciously according to the prevention web advertisement of claim 1 or 2 is characterized in that this prevention is: the click behavioural information of this client is sent to the search engine operator, notify this to click not due.
7. the method that prevention web advertisement according to claim 1 is clicked maliciously, it is characterized in that, also comprise a step of setting susceptibility,, make balance " minimizing of trying one's best clicks maliciously " and " the wrong prevention of minimizing as far as possible " at any time as required of advertisement businessman by every setting.
8. a system that stops web advertisement to be clicked maliciously is characterized in that, comprises as lower module:
Database: the behavioural information of storing all clicks;
Identification module: obtain the behavioural information of clicking each time in the search engine;
Judge module: whether the client identification of judging this click has existed in the database; If then, judge that according to all behavioural informations of this client identification of storing in current click and the database whether current click is for clicking maliciously with the susceptibility of current setting.
Stop module: when clicking maliciously, the prevention module stops the clicking maliciously of continuation of this client in the judged result of this judge module.
9. a kind of system that stops web advertisement to be clicked maliciously according to claim 8 is characterized in that, also comprises as lower module:
Set the susceptibility setting module: by every setting, balance " reduces as far as possible and clicks maliciously " and " reducing wrong the prevention as far as possible " at any time.
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| CN2009100506667A CN101882278A (en) | 2009-05-06 | 2009-05-06 | Method and system for preventing web advertisement from being clicked maliciously |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102594771A (en) * | 2011-01-07 | 2012-07-18 | 北京开心人信息技术有限公司 | Method and system for filtering abnormally clicked advertisement |
| CN103516586A (en) * | 2012-06-30 | 2014-01-15 | 北京神州泰岳软件股份有限公司 | Online user behavior analysis system of instant messaging system |
| CN103747444A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Anti-cheating system of mobile platform |
| CN103810241A (en) * | 2013-11-22 | 2014-05-21 | 北京奇虎科技有限公司 | Filtering method and device for low-frequency clicks |
| CN103853839A (en) * | 2014-03-18 | 2014-06-11 | 北京博雅立方科技有限公司 | Method and device for evaluating advertisement page malicious click suspected degree |
| CN103870572A (en) * | 2014-03-18 | 2014-06-18 | 北京博雅立方科技有限公司 | Method and device for defending malicious click on advertisement page |
| CN104580244A (en) * | 2015-01-26 | 2015-04-29 | 百度在线网络技术（北京）有限公司 | Method and device for defending against malicious click |
| CN104715395A (en) * | 2015-02-13 | 2015-06-17 | 北京集奥聚合科技有限公司 | Method and system for filtering cheat clicks |
| CN107153656A (en) * | 2016-03-03 | 2017-09-12 | 阿里巴巴集团控股有限公司 | A kind of information search method and device |
| CN107578263A (en) * | 2017-07-21 | 2018-01-12 | 北京奇艺世纪科技有限公司 | A kind of detection method, device and the electronic equipment of advertisement abnormal access |
| CN108108612A (en) * | 2016-11-25 | 2018-06-01 | 阿里巴巴集团控股有限公司 | The method and apparatus that anti-automatic is clicked on |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
| CN111681047A (en) * | 2020-06-02 | 2020-09-18 | 苏州远迪网络科技有限公司 | Method and system for monitoring malicious clicks of network bidding popularization |
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| CN102594771A (en) * | 2011-01-07 | 2012-07-18 | 北京开心人信息技术有限公司 | Method and system for filtering abnormally clicked advertisement |
| CN102594771B (en) * | 2011-01-07 | 2015-02-25 | 北京开心人信息技术有限公司 | Method and system for filtering abnormally clicked advertisement |
| CN103516586A (en) * | 2012-06-30 | 2014-01-15 | 北京神州泰岳软件股份有限公司 | Online user behavior analysis system of instant messaging system |
| CN103747444A (en) * | 2013-02-26 | 2014-04-23 | 王新 | Anti-cheating system of mobile platform |
| CN103810241A (en) * | 2013-11-22 | 2014-05-21 | 北京奇虎科技有限公司 | Filtering method and device for low-frequency clicks |
| WO2015074493A1 (en) * | 2013-11-22 | 2015-05-28 | 北京奇虎科技有限公司 | Method and apparatus for filtering out low-frequency click, computer program, and computer readable medium |
| CN103810241B (en) * | 2013-11-22 | 2017-04-05 | 北京奇虎科技有限公司 | Filter method and device that a kind of low frequency is clicked on |
| CN103853839A (en) * | 2014-03-18 | 2014-06-11 | 北京博雅立方科技有限公司 | Method and device for evaluating advertisement page malicious click suspected degree |
| CN103870572A (en) * | 2014-03-18 | 2014-06-18 | 北京博雅立方科技有限公司 | Method and device for defending malicious click on advertisement page |
| CN103870572B (en) * | 2014-03-18 | 2017-07-04 | 北京博雅立方科技有限公司 | A kind of method and device for defending to click maliciously advertisement page |
| WO2016119499A1 (en) * | 2015-01-26 | 2016-08-04 | 百度在线网络技术（北京）有限公司 | Malicious click defending method, device and storage medium |
| CN104580244A (en) * | 2015-01-26 | 2015-04-29 | 百度在线网络技术（北京）有限公司 | Method and device for defending against malicious click |
| CN104580244B (en) * | 2015-01-26 | 2018-03-13 | 百度在线网络技术（北京）有限公司 | The defence method and device clicked maliciously |
| US10789359B2 (en) | 2015-01-26 | 2020-09-29 | Baidu Online Network Technology (Bejing) Co., Ltd. | Method, apparatus and storage medium for defending against malicious clicks |
| CN104715395A (en) * | 2015-02-13 | 2015-06-17 | 北京集奥聚合科技有限公司 | Method and system for filtering cheat clicks |
| CN107153656A (en) * | 2016-03-03 | 2017-09-12 | 阿里巴巴集团控股有限公司 | A kind of information search method and device |
| CN108108612A (en) * | 2016-11-25 | 2018-06-01 | 阿里巴巴集团控股有限公司 | The method and apparatus that anti-automatic is clicked on |
| CN107578263A (en) * | 2017-07-21 | 2018-01-12 | 北京奇艺世纪科技有限公司 | A kind of detection method, device and the electronic equipment of advertisement abnormal access |
| CN107578263B (en) * | 2017-07-21 | 2021-01-05 | 北京奇艺世纪科技有限公司 | Advertisement abnormal access detection method and device and electronic equipment |
| CN108985858A (en) * | 2018-08-02 | 2018-12-11 | 深圳市赛亚创想科技有限公司 | Data processing method and device for advertisement |
| CN111681047A (en) * | 2020-06-02 | 2020-09-18 | 苏州远迪网络科技有限公司 | Method and system for monitoring malicious clicks of network bidding popularization |
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Application publication date: 20101110 |