CN111654717B - Data processing method, device, equipment and storage medium - Google Patents
Data processing method, device, equipment and storage medium Download PDFInfo
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Classifications
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/04—Payment circuits
- G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
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Abstract
The application discloses a data processing method, a data processing device, data processing equipment and a storage medium. The method is applied to the terminal, the terminal is provided with a host program for providing an operation environment for a target embedded program, the target embedded program is integrated with a data processing control, and the method comprises the following steps: acquiring a virtual live broadcasting room identifier through a data processing control; acquiring at least one piece of behavior data of a target object; obtaining at least one piece of reporting data of the target object based on the virtual live broadcasting room identification and at least one piece of behavior data through the data processing control; and reporting at least one piece of reporting data to the data processing server through the data processing control. In the process, the virtual live broadcasting room identification and the reported data comprising the virtual live broadcasting room identification can be automatically acquired through the data processing control, additional development is not needed, the development cost is low, the acquisition efficiency of the virtual live broadcasting room identification and the acquisition efficiency of the reported data are both high, and the data processing effect is good.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a data processing method, a device, equipment and a storage medium.
Background
With the development of computer technology, more and more live broadcast forms, such as client live broadcast, embedded program live broadcast and the like, are derived. Wherein, embedded program live broadcast is a novel live broadcast form. For embedded program live broadcast, if the conversion processing of behavior data generated by watching live broadcast in the virtual live broadcast room is to be realized, reporting data comprising the identifier of the virtual live broadcast room needs to be acquired and reported to a server.
In the related art, a terminal acquires a virtual live broadcasting room identifier based on a service side development mode, acquires reporting data comprising the virtual live broadcasting room identifier, and reports the reporting data to a server. In the data processing process, the service party needing the embedded program develops a mode of acquiring the virtual live broadcasting room identifier and obtaining the reported data comprising the virtual live broadcasting room identifier, the development cost is high, the efficiency of acquiring the virtual live broadcasting room identifier and the efficiency of obtaining the reported data are low, and the data processing effect is poor.
Disclosure of Invention
The embodiment of the application provides a data processing method, a device, equipment and a storage medium, which can be used for improving the data processing effect. The technical scheme is as follows:
In one aspect, an embodiment of the present application provides a data processing method, where the method is applied to a terminal, the terminal installs a host program for providing an operating environment for a target embedded program, and the target embedded program is integrated with a data processing control, and the method includes:
acquiring a virtual live broadcasting room identifier of a virtual live broadcasting room which is entered by a target object through the data processing control, wherein the virtual live broadcasting room is provided by the target embedded program;
acquiring at least one piece of behavior data of the target object, wherein the at least one piece of behavior data comprises data generated by the target object aiming at the virtual live broadcasting room;
obtaining at least one piece of reporting data of the target object based on the virtual live broadcasting room identification and at least one piece of behavior data of the target object through the data processing control;
and reporting at least one piece of reporting data of the target object to a data processing server through the data processing control.
There is also provided a data processing method applied to a data processing server, the method comprising:
receiving at least one piece of target reporting data reported by at least one terminal through a data processing control, wherein the at least one piece of target reporting data comprises a virtual live broadcasting room identifier;
And based on the at least one target report data, acquiring a data conversion result corresponding to the virtual live broadcasting room identifier.
In another aspect, there is provided a data processing apparatus applied to a terminal installed with a host program for providing an operating environment for a target embedded program, the target embedded program being integrated with a data processing control, the apparatus comprising:
the first acquisition unit is used for acquiring a virtual live broadcast room identifier of a virtual live broadcast room where a target object enters through the data processing control, wherein the virtual live broadcast room is provided by the target embedded program;
the second acquisition unit is used for acquiring at least one piece of behavior data of the target object, wherein the at least one piece of behavior data comprises data generated by the target object aiming at the virtual live broadcasting room;
the third acquisition unit is used for obtaining at least one piece of reporting data of the target object based on the virtual live broadcasting room identifier and at least one piece of behavior data of the target object through the data processing control;
and the reporting unit is used for reporting at least one piece of reporting data of the target object to the data processing server through the data processing control.
In one possible implementation manner, the third obtaining unit is configured to obtain first attribute information of the target object; processing the first attribute information of the target object based on the virtual live broadcasting room identifier through the data processing control to obtain second attribute information of the target object; and obtaining at least one piece of reporting data of the target object based on the second attribute information of the target object and at least one piece of behavior data of the target object through the data processing control.
In one possible implementation manner, the third obtaining unit is further configured to, in response to the first attribute information of the target object not including the existing virtual live room identifier, add, by the data processing control, the virtual live room identifier to the first attribute information of the target object, to obtain second attribute information of the target object; and in response to the fact that the first attribute information of the target object comprises the existing virtual live broadcasting room identifier, wherein the virtual live broadcasting room identifier is different from the existing virtual live broadcasting room identifier, replacing the existing virtual live broadcasting room identifier in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and obtaining second attribute information of the target object.
In one possible implementation manner, the first obtaining unit is configured to obtain, through the data processing control, a target display page of the target embedded program, parse a virtual live broadcasting room identifier from an address of the target display page, where the target display page is a display page associated with the virtual live broadcasting room.
In one possible implementation, the at least one piece of behavior data of the target object includes at least one of commodity viewing data, commodity purchasing data, commodity settlement data, and order submission data.
There is also provided a data processing apparatus for application to a data processing server, the apparatus comprising:
the receiving unit is used for receiving at least one piece of target reporting data reported by at least one terminal through the data processing control, wherein the at least one piece of target reporting data comprises a virtual live broadcasting room identifier;
and the acquisition unit is used for acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on the at least one target report data.
In one possible implementation manner, the obtaining unit is configured to receive at least one piece of standard order data corresponding to the virtual live broadcasting room identifier sent by a target embedded program server, where the target embedded program server is a server of a target embedded program, and the target embedded program is configured to provide a virtual live broadcasting room corresponding to the virtual live broadcasting room identifier; performing validity verification on the at least one piece of target report data based on the at least one piece of standard order data, and taking the at least one piece of target report data passing the validity verification as valid report data; and acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on at least one piece of effective reported data.
In one possible implementation manner, the obtaining unit is further configured to integrate the at least one piece of standard order data and the at least one piece of valid report data to obtain at least one piece of integrated data; and converting the at least one piece of integrated data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
In one possible implementation, the apparatus further includes:
the transmitting unit is used for transmitting the data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal, and the target viewing terminal is used for displaying the data conversion result corresponding to the virtual live broadcasting room identifier.
In another aspect, a computer device is provided, the computer device including a processor and a memory, the memory storing at least one program code, the at least one program code loaded and executed by the processor to implement any of the data processing methods described above.
In another aspect, there is provided a computer readable storage medium having stored therein at least one program code loaded and executed by a processor to implement any of the above described data processing methods.
In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. A processor of a computer device reads the computer instructions from the computer readable storage medium, the processor executing the computer instructions, causing the computer device to perform any of the data processing methods described above.
The technical scheme provided by the embodiment of the application at least has the following beneficial effects:
the target embedded program is integrated with a data processing control, and the terminal acquires the virtual live broadcasting room identifier of the virtual live broadcasting room provided by the target embedded program and acquires the reported data comprising the virtual live broadcasting room identifier through the data processing control. In the process, the virtual live broadcasting room identification and the reported data comprising the virtual live broadcasting room identification can be automatically acquired through the data processing control, additional development is not needed, the development cost is low, the acquisition efficiency of the virtual live broadcasting room identification and the acquisition efficiency of the reported data are high, and the data processing effect is good.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of an implementation environment of a data processing method according to an embodiment of the present application;
FIG. 2 is a flow chart of a data processing method according to an embodiment of the present application;
FIG. 3 is a flow chart of a target object purchasing a commodity by viewing a live broadcast in a virtual live broadcast room according to an embodiment of the present application;
fig. 4 is a schematic diagram of a virtual living room according to an embodiment of the present application;
fig. 5 is a schematic diagram of a virtual living room according to an embodiment of the present application;
FIG. 6 is a schematic diagram of a detail page for joining shopping carts provided by an embodiment of the present application;
FIG. 7 is a schematic diagram of a shopping cart display page provided by an embodiment of the present application;
FIG. 8 is a schematic diagram of an order confirmation page provided by an embodiment of the present application;
FIG. 9 is a schematic diagram of a payment confirmation page provided by an embodiment of the present application;
FIG. 10 is a flow chart of a data processing method according to an embodiment of the present application;
fig. 11 is a schematic process diagram of obtaining a data conversion result corresponding to a virtual live broadcasting room identifier according to an embodiment of the present application;
FIG. 12 is a schematic diagram of a data processing process according to an embodiment of the present application;
fig. 13 is a schematic diagram of a presentation page of a data conversion result corresponding to a virtual live broadcasting room identifier according to an embodiment of the present application;
FIG. 14 is a schematic diagram of a data processing apparatus according to an embodiment of the present application;
FIG. 15 is a schematic diagram of a data processing apparatus according to an embodiment of the present application;
FIG. 16 is a schematic diagram of a data processing apparatus according to an embodiment of the present application;
fig. 17 is a schematic structural diagram of a server according to an embodiment of the present application;
fig. 18 is a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail with reference to the accompanying drawings.
For ease of understanding, the terms involved in the embodiments of the present application are explained below.
Embedded program: an embedded program is an application program that is developed based on a programming language and runs in dependence on a host program. The terminal only needs to install the host program, the embedded program does not need to be downloaded and installed, and the embedded program can be operated only by being dynamically loaded in the host program. The user can find the needed embedded program by searching, sweeping, and the like, and can apply the embedded program by clicking, so that the embedded program does not occupy the memory of the terminal after closing the embedded program after the embedded program is used up, and is quite convenient.
Host program: in a computer environment, a software environment in which software (e.g., an embedded program of the present application) depends to survive is called a host environment, which is an operating environment (i.e., a host program). The host environment (host program) may be an operating system, a server program, an application program, or the like.
SDK (Software Development Kit, software tool development kit): is a collection of development tools for building application software. Typically, software vendors package some basic program functions and provide APIs (Application Programming Interface, application program interfaces) out through the SDKs.
An embodiment of the present application provides a data processing method, please refer to fig. 1, which is a schematic diagram illustrating an implementation environment of the data processing method provided by the embodiment of the present application. The implementation environment may include: a terminal 11 and a data processing server 12.
The terminal 11 is provided with a host program, and the host program is used for providing an operating environment for a target embedded program, and the target embedded program is integrated with a data processing control. The target embedded program has a live broadcast function, and the terminal 11 can report data generated by a target object for a virtual live broadcast room provided by the target embedded program to the data processing server 12 through the data processing control. The data processing server 12 can receive the reported data reported by the terminal 11, and further analyze and process the received reported data.
In a possible implementation, as shown in fig. 1, the implementation environment of the data processing method further includes an embedded program server 13. The embedded program server 13 is a background server of the embedded program, and the embedded program server 13 is used for providing data support for the embedded program. The embedded program server 13 is capable of acquiring standard order data generated in the live process of the embedded program, wherein the standard order data refers to real order data obtained after successful payment. The embedded program server 13 is capable of sending standard order data to the data processing server 12 for more accurate data processing by the data processing server 12.
In one possible implementation, the terminal 11 may be any electronic product that can perform man-machine interaction with a user through one or more of a keyboard, a touch pad, a touch screen, a remote controller, a voice interaction or handwriting device, such as a PC (Personal Computer ), a mobile phone, a smart phone, a PDA (Personal Digital Assistant, a personal digital assistant), a wearable device, a palm top computer PPC (Pocket PC), a tablet computer, a smart car machine, a smart television, a smart sound box, etc. The data processing server 12 may be a server, a server cluster formed by a plurality of servers, or a cloud computing service center. The embedded program server 13 may be a server, a server cluster composed of a plurality of servers, or a cloud computing service center.
The terminal 11 establishes a communication connection with the data processing server 12 through a wired or wireless network; the terminal 11 establishes a communication connection with the embedded program server 13 through a wired or wireless network; the data processing server 12 establishes a communication connection with the embedded program server 13 through a wired or wireless network.
It will be appreciated by those skilled in the art that the above-described terminal 11, data processing server 12 and embedded program server 13 are by way of example only, and that other terminals, data processing servers and embedded program servers, as may be present in the present application or in the future, are intended to be within the scope of the present application and are incorporated herein by reference.
Based on the implementation environment shown in fig. 1, an embodiment of the present application provides a data processing method, which is applied to a terminal 11 as an example. The terminal is provided with a host program for providing an operating environment for a target embedded program, and the target embedded program is integrated with a data processing control. As shown in fig. 2, the method provided by the embodiment of the application includes the following steps:
in step 201, a virtual live room identifier of a virtual live room where a target object enters is obtained through a data processing control, and the virtual live room is provided by a target embedded program.
The target object refers to any user who enters a virtual live room currently provided by the target embedded program to watch live broadcast. The terminal in the embodiment of the application refers to a terminal of a target object, the terminal of the target object refers to a terminal belonging to the target object, and the terminal of the target object is a mobile phone of the target object in an exemplary manner. The target object can log into the host program installed in the terminal. When the target object logs in the host program installed in the terminal, the host program records the related information of the target object, such as the login account number of the target object, the nickname of the target object, and the like. It should be noted that, the type of host program installed in the terminal is not limited in the embodiment of the present application, so long as the embodiment can provide an operating environment for the target embedded program and support the operation of the target embedded program. Illustratively, the host program installed by the terminal is a social application.
The host program installed in the terminal provides an operating environment for the embedded program, the embedded program has a live broadcast function, and the embedded program can realize the live broadcast function by using a live broadcast plug-in provided by a service side of the host program. The embodiment of the application refers to an embedded program of a virtual live room which is provided with a target object and enters currently as a target embedded program. It should be noted that, the target object may enter the virtual live broadcast rooms provided by different embedded programs at different times, and may also enter different virtual live broadcast rooms provided by the same embedded program, which is not limited in the embodiment of the present application.
The business side of the target embedded program may be the same as the business side of the host program or may be different from the business side of the host program. The business side of the target embedded program refers to a side that realizes a business using the target embedded program, for example, the business side of the target embedded program is a merchant that realizes a commodity sales business using the target embedded program. In the process of developing the target embedded program by the service party, the data processing control can be integrated in the target embedded program. When a business party integrates a data processing control into a target embedded program and issues the target embedded program, any terminal accessing the target embedded program can realize related business through the data processing control integrated by the target embedded program. Illustratively, the data processing control integrated in the target embedded program is a data processing SDK (Software Development Kit, software tool development kit).
The data processing control is used to statistically analyze the data generated in the embedded program. The data processing control is a third party analysis control, the data processing control reports the collected data to the data processing server, and the data processing server refers to the third party server. It should be noted that, the third party server refers to a server independent from the embedded program server, but it does not mean that the third party server and the embedded program server must belong to different owners, and the third party server and the embedded program server may also belong to different servers of the same owner. The embodiment of the application applies the data processing control to the embedded program live broadcast scene.
It should be noted that, since different embedded programs may have different service parties and different service parties have different service requirements, some embedded programs may not have data processing controls integrated therein. The target embedded program in the embodiment of the application refers to an embedded program integrated with a data processing control.
The virtual live broadcasting room of the embodiment of the application refers to a virtual live broadcasting room in which a target object currently enters. The target object can enter the virtual live room in a number of ways, and embodiments of the present application are not limited in this regard. Illustratively, the target object enters the virtual live room by directly scanning the target embedded program live code. The target embedded program live code is a two-dimensional code used by a virtual live broadcasting room provided by directly accessing the target embedded program. The target embedded program live code is generated by encoding an access address of a virtual live room provided by the target embedded program. In another exemplary embodiment, the target object first enters the target embedded program, and then selects a virtual live room from the target embedded program and enters the virtual live room. And a live broadcast watching entrance is displayed in the target embedded program, and the target object can be selected and enter the virtual live broadcast room by triggering the live broadcast watching entrance. The target object can be positioned to the target embedded program in various modes such as two-dimensional code, friend recommendation, public number association, direct search, nearby positioning and the like, and then enters the target embedded program.
After the target object enters the virtual live room, the target object may generate one or more behaviors by viewing live in the virtual live room, each of which generates corresponding behavior data. For example, in the case that the live broadcast type of the virtual live broadcast room is a commodity sales type, the target object may generate actions such as triggering a certain commodity, browsing a detail page of the certain commodity, adding the certain commodity to a shopping cart, settling the certain commodity, submitting an order generated by the certain commodity, and the like, and each action has corresponding action data. For the same virtual living broadcast room, the behavior data of each object generated for the virtual living broadcast room is analyzed, so that a living broadcast master or a business party can know the living broadcast effect of the virtual living broadcast room, for example, the commodity sales effect of the virtual living broadcast room. The embodiment of the application uses any terminal (the terminal of the target object) as an example to acquire and report the report data generated for the virtual living broadcast room so as to realize the subsequent data processing process.
Since the reported data generated for different virtual live rooms should be processed separately, carrying the virtual live room identification in the behavioral data is the basis for the subsequent implementation of the data processing process. Therefore, before data is reported, a virtual live broadcast room identifier of a virtual live broadcast room where a target object enters needs to be acquired first, and the virtual live broadcast room identifier is used for identifying a unique virtual live broadcast room. Unless otherwise stated, the virtual live room identifier (or the virtual live room identifier) in the embodiment of the present application refers to the virtual live room identifier of the virtual live room into which the target object enters.
In the embodiment of the application, the data processing control has the function of acquiring the virtual live broadcasting room identification. And the terminal acquires the virtual live broadcasting room identification of the virtual live broadcasting room which the target object enters based on the data processing control. The type of the virtual live room identifier is not limited by the embodiment of the present application, and the virtual live room identifier is illustratively an ID (Identity Document, identification number) of the virtual live room (recorded as "room_id"). The ID of the virtual live room may be preset by the service side of the target embedded program and displayed in the virtual live room.
In one possible implementation manner, the process of acquiring the identifier of the virtual live broadcasting room by the terminal through the data processing control is as follows: and acquiring a target display page of the target embedded program through the data processing control, and analyzing the virtual live broadcasting room identification from the address of the target display page. The target display page is a display page associated with the virtual living room. The display page associated with the virtual live room may refer to a display page directly jumped to from the virtual live room, or may refer to a display page indirectly jumped to from the virtual live room, which is not limited in the embodiment of the present application. The display page indirectly jumped to from the virtual live broadcasting room is the display page obtained after at least two jumps from the virtual live broadcasting room. For example, for the definition that the live broadcast type of the virtual live broadcast room is the commodity sales type, the target display page includes at least one of a commodity detail page, a shopping cart display page, an order confirmation page, and a payment confirmation page.
In one possible implementation, an interception function is built in the data processing control, and the interception function is used for acquiring a target display page of the target embedded program by intercepting a page display life cycle of the target embedded program. The target embedded program has multiple lifecycles, e.g., a page load lifecycle, a page display lifecycle, a page hide lifecycle, and so forth. Different life cycles correspond to different states of the target embedded program. The page display lifecycle corresponds to the page display state of the target embedded program. By intercepting the page display lifecycle of the target embedded program, the target display page of the target embedded program can be intercepted. The number of the intercepted target display pages may be one or more, and the address including at least one display page in the intercepted target display pages carries the virtual live broadcasting room identifier. Illustratively, when jumping from the virtual live room to the first display page, the address of the first display page carries the virtual live room identification, since the first display page is directly jumped from the virtual live room.
The intercept function may be a hooking function customized by a developer of the data processing control, which may be denoted wraparooks. The hook function can be provided with logic for acquiring the virtual live broadcasting room identification so as to realize the task of automatically acquiring the virtual live broadcasting room identification. The hook function can be regarded as a package of the onShow (page display) life cycle of the target embedded program, and after intercepting the onShow life cycle of the target embedded program, the hook function can execute business logic set in the hook function when the target embedded program runs to the display page.
The logic to obtain the virtual live room identification is configured to parse the virtual live room identification (e.g., room_id) from the address of the intercepted target display page. Illustratively, the logic for acquiring the virtual live room identifier instructs to call the page parameter acquisition method to acquire the virtual live room identifier carried in the address of the page. For example, the page parameter acquisition method is a getCurrentPages method.
Illustratively, the implementation code of the logic to obtain the virtual live room identification is as follows:
it should be noted that, the setChan logic in the above code will be described in step 203, which is not repeated here.
Based on the above, the data processing control has the functions of acquiring the target display page of the target embedded program and resolving the virtual live broadcasting room identifier from the address of the target display page, so that the terminal can acquire the target display page of the target embedded program through the data processing control and resolve the virtual live broadcasting room identifier from the address of the target display page. Thus, the virtual live broadcasting room identification of the virtual live broadcasting room where the target object enters is obtained.
In an exemplary embodiment, the hook function may be provided with a page embedded point logic in addition to the logic for acquiring the identifier of the virtual live broadcast room, where the page embedded point logic is used for implementing the page embedded point by the business side of the embedded program. The embedding of the page refers to reporting data generated in the page. Illustratively, the page-embedded logic is defined by the track method available for invocation.
Illustratively, the implementation code of the page buried logic is as follows:
it should be noted that, in the hook function, different business logic supports asynchronous writing, and the execution sequence can be changed according to the requirement. And in each display page of the target embedded program, intercepting according to a hook function in the data processing control to judge whether a new virtual live broadcasting room identifier is acquired.
It should be further noted that, in the embodiment of the present application, only the case that the target object enters the virtual live broadcasting room currently provided by the target embedded program to watch the live broadcasting is taken as an example, so in the embodiment of the present application, only one virtual live broadcasting room identifier is obtained. And as the time is prolonged, the target object can watch live broadcast in other virtual live broadcast rooms provided by the target embedded program, and the terminal can acquire other virtual live broadcast room identifications through the data processing control.
In step 202, at least one piece of behavioral data of the target object is obtained, the at least one piece of behavioral data including data generated by the target object for the virtual live room.
The at least one piece of behavioral data of the target object includes data generated by the target object for the virtual live room. The data generated for the virtual live room refers to data generated directly or indirectly from the virtual live room. The data directly generated from the virtual living room refers to data directly generated by the target object in the process of viewing living broadcast in the virtual living room, and the data indirectly generated from the virtual living room refers to data generated by the target object in a display page associated with the virtual living room.
According to different live broadcast types of the virtual live broadcast room, the types of behavior data which can be generated by the target object are different, and the embodiment of the application is not limited to this. For example, when the live type of the virtual live room is a commodity sales type, the target object can generate at least one type of behavior data of commodity viewing data, commodity purchase data, commodity settlement data, order submission data. That is, the at least one piece of behavior data of the target object includes at least one of commodity viewing data, commodity purchasing data, commodity settlement data, order submission data. It should be noted that, for any type, one or more pieces of behavior data may be corresponding to at least one piece of behavior data of the target object. For example, when the target object views two different commodities, at least one piece of behavior data of the target object has behavior data of two commodity viewing data types.
In one possible implementation, the manner of acquiring the at least one piece of behavior data of the target object includes one or more of:
mode 1, automatically acquiring behavior data of a specified type of a target object through a data processing control.
The specified type of behavior data is data corresponding to behaviors that can be identified by the data processing control. The behavior that the data processing control can recognize is set empirically, and can be flexibly adjusted according to application requirements, which is not limited by the embodiment of the application. For example, behaviors that the data processing control can recognize include, but are not limited to, page browsing behaviors, page hiding behaviors, user sharing behaviors, user leaving behaviors, and so forth.
And 2, acquiring behavior data of the target object through buried point logic manually developed by the service party.
Data corresponding to actions that cannot be directly identified by the data processing control can be obtained in this way 2. In one possible implementation, the manner in which the business party manually develops the buried point logic is: the business side invokes the data processing control to manually develop the buried point logic. The hook function of the data processing control is provided with a page embedded point logic, and the data processing control provides an interface for calling the page embedded point logic for calling by a business party. The business side can customize the position of the point to be buried by calling the interface of the page point burying logic, and the page point burying logic is arranged at the customized position so as to acquire behavior data generated by the target object at the customized position. The embodiment of the application does not limit the self-defined position, and the self-defined position is the position where the shopping cart control is added.
In step 203, at least one piece of reported data of the target object is obtained by the data processing control based on the virtual live room identification and the at least one piece of behavioral data of the target object.
The virtual live broadcasting room identification can identify a source virtual live broadcasting room of behavior data generated by a target object, at least one piece of reported data of the target object comprises the virtual live broadcasting room identification, and the conversion processing of the reported data is conveniently realized according to the included virtual live broadcasting room identification. It should be noted that, the at least one piece of report data of the target object is report data generated by the pointer to the virtual live broadcast room where the target object currently enters, and the at least one piece of report data of the target object can be attributed to the analysis data of the virtual live broadcast room.
The data processing control has the function of automatically acquiring the virtual live broadcasting room identification and also has the function of automatically acquiring at least one piece of reporting data of the target object based on the virtual live broadcasting room identification and at least one piece of behavior data of the target object. Therefore, the terminal can obtain at least one piece of reporting data of the target object based on the virtual live broadcasting room identification and at least one piece of behavior data of the target object through the data processing control.
In one possible implementation manner, the implementation manner of obtaining, through the data processing control, at least one piece of reporting data of the target object based on the virtual live room identifier and at least one piece of behavior data of the target object includes, but is not limited to, the following two types:
mode one: and adding the virtual live broadcasting room identification into at least one piece of behavior data of the target object through the data processing control to obtain at least one piece of reporting data of the target object.
Mode two: and carrying the virtual live broadcasting room identification to at least one piece of behavior data of the target object through the data processing control to obtain at least one piece of reporting data of the target object.
In one possible implementation, a prescribed format of the reporting data is provided in the data processing control, the prescribed format indicating that the reporting data must include behavioral data and virtual live room identification. In this prescribed format, at least one piece of reporting data including virtual live rooms and behavioral data needs to be obtained through the data processing controls. It should be noted that, the number of the behavior data of the target object is at least one, and each time a piece of behavior data is obtained, a corresponding piece of reporting data is obtained based on the virtual live broadcasting room identifier and the piece of behavior data. In this way, each piece of reported data includes a virtual live room identification of the virtual live room into which the target object currently enters.
It should be noted that, in the embodiment of the present application, the at least one piece of behavior data of the target object includes data generated by the target object for the virtual live room. Even if the terminal acquires a plurality of target display pages through the data processing control, virtual live broadcasting room identifiers can be acquired in the addresses of the plurality of target display pages, and the acquired virtual live broadcasting room identifiers are the same virtual live broadcasting room identifiers because the virtual live broadcasting room identifiers are aimed at the same virtual live broadcasting room, so that the virtual live broadcasting room identifiers which are the same are included in at least one piece of reported data of the target object. However, as time goes long, if the target object enters a new virtual live broadcast room provided by the target embedded program, the terminal can acquire a new virtual live broadcast room identifier through the data processing control, and after that, the behavior data of the target object is added with or carries the new virtual live broadcast room identifier. That is, before the new virtual live room identifier is acquired, the behavior data of the target object is considered to be generated for the virtual live room currently entering, and the behavior data of the target object is added or carried with the virtual live room identifier of the virtual live room currently entering.
In one possible implementation manner, the process of obtaining at least one piece of report data of the target object based on the virtual live room identifier and at least one piece of behavior data of the target object through the data processing control comprises the following three steps:
step 1: first attribute information of a target object is acquired.
The first attribute information of the target object refers to attribute information of the target object before processing based on the acquired virtual live room identification. The attribute information of the target object is used for indicating data which needs to be included in the reported data of the target object. The first attribute information of the target object is stored in the terminal, and the terminal directly extracts the first attribute information of the target object from the local.
Step 2: and processing the first attribute information of the target object based on the virtual live broadcasting room identification through the data processing control to obtain the second attribute information of the target object.
The virtual live room identity may be included in the first attribute information of the target object before the first attribute information of the target object is processed based on the virtual live room identity through the data processing control, and may include other virtual live room identities or may not include any virtual live room identity. The purpose of processing the first attribute information of the target object based on the virtual live broadcast room identification through the data processing control is to obtain second attribute information of the target object, wherein the second attribute information of the target object comprises the virtual live broadcast room identification.
The manner of processing the first attribute information of the target object based on the virtual live room identification by the data processing control corresponding to different situations of the data included in the first attribute information of the target object before processing includes, but is not limited to, the following three types:
mode 1: and in response to the fact that the first attribute information of the target object does not comprise the existing virtual live broadcasting room identification, adding the virtual live broadcasting room identification into the first attribute information of the target object through the data processing control to obtain second attribute information of the target object.
The existing virtual live broadcast room identification refers to the identification of the virtual live broadcast room provided by the embedded program acquired by the terminal last time. When the first attribute information of the target object does not include the existing virtual live broadcasting room identifier, the virtual live broadcasting room identifier indicating that the target object does not enter the virtual live broadcasting room provided by the embedded program to watch live broadcasting or the virtual live broadcasting room identifier indicating that the target object enters the virtual live broadcasting room before is not acquired and added into the first attribute information of the target object.
When the first attribute information of the target object does not comprise the existing virtual live broadcasting room identification, the terminal adds the virtual live broadcasting room identification into the first attribute information of the target object through a data processing control in order to obtain the second attribute information of the target object comprising the virtual live broadcasting room identification. Thereby, second attribute information of the target object including the virtual live room identification is obtained.
Mode 2: and in response to the fact that the first attribute information of the target object comprises the existing virtual live broadcasting room identifier which is different from the existing virtual live broadcasting room identifier, replacing the existing virtual live broadcasting room identifier in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and obtaining second attribute information of the target object.
When the first attribute information of the target object includes the existing virtual live broadcasting room identifier and the virtual live broadcasting room identifier is different from the existing live broadcasting plus identifier, the terminal is indicated to have acquired the existing virtual live broadcasting room identifier before acquiring the virtual live broadcasting room identifier, and because the existing virtual live broadcasting room identifier is different from the virtual live broadcasting room identifier, the virtual live broadcasting room corresponding to the existing virtual live broadcasting room identifier is different from the virtual live broadcasting room corresponding to the virtual live broadcasting room identifier, and the virtual live broadcasting room corresponding to the virtual live broadcasting room identifier is the virtual live broadcasting room which the target object newly enters. It should be noted that, when the existing virtual live broadcast room identifier is different from the virtual live broadcast room identifier, the virtual live broadcast room corresponding to the existing virtual live broadcast room identifier refers to a virtual live broadcast room where the target object enters historically, where the virtual live broadcast room where the target object enters historically may be a virtual live broadcast room provided by the target embedded program or may be a virtual live broadcast room provided by another embedded program, which is not limited in the embodiment of the present application.
When the first attribute information of the target object comprises the existing virtual live broadcasting room identifier and the newly acquired virtual live broadcasting room identifier is different from the existing virtual live broadcasting room identifier, the terminal replaces the existing virtual live broadcasting room in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and therefore second attribute information of the target object comprising the virtual live broadcasting room identifier is obtained.
Mode 3: and responding to the attribute information of the target object, wherein the attribute information comprises the existing virtual live broadcasting room identifier, the virtual live broadcasting room identifier is the same as the virtual live broadcasting room identifier, the first attribute information of the target object is kept unchanged through the data processing control, and the first attribute information kept unchanged is used as second attribute information of the target object.
When the first attribute information of the target object includes the existing virtual live broadcasting room identifier and the virtual live broadcasting room identifier is the same as the existing virtual live broadcasting room identifier, the identifier of the virtual live broadcasting room provided by the embedded program for indicating the last acquisition of the target object is the existing virtual live broadcasting room identifier, and because the virtual live broadcasting room identifier is the same as the existing virtual live broadcasting room identifier, the target object also enters the virtual live broadcasting room when the last acquisition of the existing virtual live broadcasting room identifier is indicated. This also illustrates that after the last acquisition of the virtual live room identifier provided by the embedded program, the terminal does not acquire a new virtual live room identifier.
When the first attribute information of the target object comprises the existing virtual live broadcasting room identification and the virtual live broadcasting room identification is the same as the existing virtual live broadcasting room identification, the first attribute information of the target object comprises the virtual live broadcasting room identification, so that the terminal keeps the first attribute information of the target object unchanged through the data processing control, and the first attribute information kept unchanged is used as the second attribute information of the target object, thereby achieving the purpose of obtaining the second attribute information of the target object comprising the virtual live broadcasting room identification.
Because the virtual live broadcasting room identification included in the attribute information is needed to be carried in the behavior data of the target object, the virtual live broadcasting room identification included in the attribute information should be the latest virtual live broadcasting room identification acquired currently so as to avoid the phenomenon that the behavior data included in the reported data and the virtual live broadcasting room identification are not matched.
In either case, the terminal can process the first attribute information of the target object based on the virtual live broadcast room identifier through the data control to obtain the second attribute information of the target object including the virtual live broadcast room identifier.
In one possible implementation, the data control has a built-in attribute information setting function for implementing setting of required data into attribute information. Illustratively, the attribute information setting function is a setChan function. The actual effect of the setChan function is to set the required data (here, the virtual live room identification room_id) into the attribute information of the target object managed by the data processing control. The process that the terminal processes the first attribute information based on the virtual live broadcasting room identification through the data processing control is a process that the terminal calls a setChan function in the data processing control to set (set) the virtual live broadcasting room identification into the first attribute information of the target object. Note that, the business logic (setChan logic) in the setChan function can implement the various processing procedures in the above-described modes 1 to 3.
The above process only introduces a processing process of the virtual live broadcasting room identification type data in the first attribute information of the target object, and the setChan logic may further instruct to combine the original other types of data in the first attribute information of the target object with the newly set virtual live broadcasting room identification after completing the processing process of the virtual live broadcasting room identification type data in the first attribute information of the target object, so as to obtain the second attribute information including the virtual live broadcasting room identification. The processing mode can enable the second attribute information of the target object to set a new virtual live broadcasting room identifier while inheriting the original other types of data, so that the second attribute information of the target object can be automatically carried in all subsequent reported data conveniently.
Illustratively, the implementation code that invokes the setChan function to set the virtual live room identification (room_id) into the first attribute information of the target object is as follows:
the attribute information (first attribute information or second attribute information) of the target object includes data related to the target object. The second attribute information of the target object may further include one or more other types of data besides the virtual live broadcast room identifier, for example, an account number of the target object logging into the host program, an identity identifier of the target object in the target embedded program, and the like.
Step 3: and obtaining at least one piece of reporting data of the target object based on the second attribute information of the target object and at least one piece of behavior data of the target object through the data processing control.
After the step 1 and the step 2, the second attribute information of the target object already comprises the virtual live broadcasting room identifier, and then the terminal obtains at least one piece of reporting data which corresponds to the target object and needs to be reported to the data processing server through the data processing control based on the second attribute information and at least one piece of behavior data of the target object.
In one possible implementation manner, the terminal obtains at least one piece of reporting data of the target object based on the second attribute information and at least one piece of behavior data of the target object through the data processing control in the following manner: the terminal adds the second attribute information to at least one piece of behavior data of the target object through the data processing control to obtain at least one piece of reporting data of the target object; or the terminal carries the second attribute information to at least one piece of behavior data of the target object through the data processing control to obtain at least one piece of reporting data of the target object.
After the steps 1 to 3, at least one piece of reported data of the target object includes the virtual live broadcasting room identifier. And for the case that the second attribute information of the target object comprises other types of data besides the virtual live broadcasting room identifier, the reported data of the target object also comprises other types of data, so that the data processing server can realize finer processing on the reported data after the reported data are reported to the data processing server.
In step 204, at least one report data of the target object is reported to the data processing server through the data processing control.
After at least one piece of reporting data of the target object is obtained, the terminal reports the at least one piece of reporting data of the target object to the data processing server through the data processing control, so that the data processing server can carry out a subsequent data processing process. The data processing server is a background server of the data processing control and can analyze and process the data reported by the data processing control.
At least one piece of reporting data of the target object refers to all reporting data corresponding to all behavior data generated by the target object aiming at the virtual live broadcasting room, the quantity of the reporting data of the target object depends on the quantity of the behavior data generated by the target object aiming at the virtual live broadcasting room, and each piece of the behavior data forms one piece of reporting data comprising the identification of the virtual live broadcasting room. The embodiment of the application does not limit the way of reporting at least one piece of reporting data of the target object to the data processing server through the data processing control.
For example, each time a terminal obtains a piece of report data, the piece of report data is reported to the data processing server through the data processing control until at least one piece of report data is reported to the data processing server. The terminal reports the acquired reporting data to the data processing server through the data processing control at each reference time interval in sequence until at least one piece of reporting data is reported to the data processing server. The reference time interval is empirically set, for example, the parameter time interval is 10 minutes.
Taking the live broadcast type of the virtual live broadcast room as the commodity sales type, and taking the example that the target object purchases a commodity by watching live broadcast in the virtual live broadcast room as the explanation. When the live broadcast master sells goods in the virtual live broadcast room provided by the target embedded program, the goods can be carried to the virtual live broadcast room to be exposed and displayed. The target object clicks the commodity to jump to a commodity detail page in the live watching process, and the target object may add the commodity to a shopping cart or directly order and purchase the commodity on the commodity detail page. On the link, a series of actions such as clicking on the commodity, adding the commodity to a shopping cart, settling the commodity, submitting an order, etc. are generated, and each action generates one kind of action data, that is, generates types of action data such as commodity viewing data, commodity additional purchase data, commodity settlement data, order submitting data, etc. The process of reporting data based on the virtual live broadcasting room identification and each behavior data is a data embedded point process. Therefore, a series of buried points such as a commodity detail page exposure buried point, a shopping cart buried point, a commodity settlement buried point, a commodity order buried point and the like are generated on a link for purchasing commodities in the virtual living broadcasting room. These embedded points can be set either automatically for the data processing control or manually for the business side of the target embedded program.
For example, a flow chart of a target object purchasing a commodity by viewing a live broadcast in a virtual live broadcast room is shown in fig. 3. The target object enters a live virtual live broadcasting room provided by a target embedded program to watch live broadcasting main selling goods; the target object clicks a commodity in the virtual living broadcast room, jumps to a commodity detail page, and triggers the commodity detail page to expose a buried point, so that the commodity checking data carrying the virtual living broadcast room identification is reported to the data processing server. When the target object clicks the shopping cart adding control on the commodity detail page, the shopping cart adding point is triggered, and the commodity purchasing data carrying the virtual live broadcasting room identification is reported to the data processing server.
After the commodity is added into the shopping cart, the target object clicks the settlement control to trigger the commodity settlement buried point, so that the commodity settlement data carrying the virtual live broadcasting room identification is reported to the data processing server. After the target object clicks the settlement removing control, an order page is displayed, the target object clicks the order submitting control, an order submitting buried point is triggered, and the process of reporting order submitting data carrying the virtual live broadcasting room identification to the data processing server is achieved. After the order is submitted and the payment is successful, the complete process of purchasing a commodity by the target object is completed. The reported data reported by the target object in the process is used for the data processing server to perform attribution conversion processing.
The process of purchasing a commodity by viewing a live broadcast in a virtual live broadcast room by a target object will be further described with specific examples.
For example, the target object enters a virtual living room in the target embedded program to view live main sales merchandise, assuming the virtual living room is identified as 888. Virtual living room as shown in fig. 4, a "football" commodity is being displayed in the virtual living room shown in fig. 4. In the process of watching live broadcast in the virtual live broadcast room, if the target object is interested in a certain commodity sold in the virtual live broadcast room, the target object can click the certain commodity in the commodity list in the virtual live broadcast room so as to jump to a detail page of the commodity from the virtual live broadcast room. As shown in fig. 5, the target object clicks on the "football" commodity in the commodity list in the virtual living room, and then jumps from the virtual living room to the commodity details page of the "football" commodity.
And a shopping cart adding control is displayed on the commodity detail page, and if the target object wants to add the commodity into the shopping cart after viewing the commodity detail, the target object clicks the shopping cart adding control. After detecting that the target object clicks the shopping cart adding control, the terminal displays a shopping cart adding detail page for determining commodity information (such as commodity names, commodity quantity and the like) added into the shopping cart by the target object. The add shopping cart detail page is shown in fig. 6. When the target object clicks on the join shopping cart validation control 601 in FIG. 6, 1 "football" is successfully joined to the shopping cart. And when the commodity is added into the shopping cart, the data processing control invokes the track method to make the point of embedding the commodity into the shopping cart so as to add the commodity shopping data into the virtual live broadcasting room identifier to generate reporting data. In an exemplary embodiment, after exiting the virtual live room, the virtual live room is displayed in the form of a floating window in one or more pages, as shown at 602 in FIG. 6, and the virtual live room is displayed in the form of a floating window in the add shopping cart detail page.
After adding the merchandise to the shopping cart, the target object is able to view the merchandise in the shopping cart for further settlement. The shopping cart display page displays information of each commodity added to the shopping cart, as shown in fig. 7. A settlement portal 701 is also displayed in the shopping cart display page shown in fig. 7 for the target object to settle the goods in the shopping cart. When the target object clicks on the settlement portal 701, an order confirmation page is displayed as shown in fig. 8. The order submitting control 801 is also displayed in the order confirmation page shown in fig. 8, and when the target object triggers the order submitting control 801, order submitting data is generated, and then the order submitting data carrying the virtual live broadcasting room identification is reported to the data processing server. After submitting the order, the target object pays for the order. The payment confirmation page is shown in fig. 9. And when the target object finishes paying, ending the live sale link of the commodity. The reported data are all used for attributing commodity sales data of the virtual live broadcast room or the live broadcast owner with the identifier 888.
In the embodiment of the application, the data processing control acquires the virtual live broadcasting room identifier carried in the address (such as Uniform Resource Locator, URL, uniform resource locator) of the target display page in the onShow by intercepting the onShow life cycle of the target embedded program, and then the virtual live broadcasting room identifier is automatically carried by reporting all subsequent data, such as commodity purchase data, order submission data and the like, through the internal method setChan of the data processing control into the attribute information of the target object. According to the data reported by the method, each piece of data carries the virtual live broadcasting room identification, so that data conversion can be realized in the data processing server rapidly, for example, commodity sales attribution is realized, and live broadcasting drainage UV, the number of subscribers, the amount of orders to be placed, the conversion rate of orders to be placed, the amount of orders to be placed and the like are obtained. The automatic collection of the virtual live broadcasting room identification can be realized through the data processing control, the manual development of a business party is not needed, and the automatic recording of the relevant data of the embedded program live broadcasting can be realized through zero development.
In the embodiment of the application, a data processing control is integrated in the target embedded program, and the terminal acquires the virtual live broadcasting room identifier of the virtual live broadcasting room provided by the target embedded program and acquires the reported data comprising the virtual live broadcasting room identifier through the data processing control. In the process, the virtual live broadcasting room identification and the reported data comprising the virtual live broadcasting room identification can be automatically acquired through the data processing control, additional development is not needed, the development cost is low, the acquisition efficiency of the virtual live broadcasting room identification and the acquisition efficiency of the reported data are high, and the data processing effect is good.
Based on the implementation environment shown in fig. 1, an embodiment of the present application provides a data processing method, which is applied to the data processing server 12 as an example. As shown in fig. 10, the method provided by the embodiment of the application includes the following steps:
in step 1001, at least one target report data reported by at least one terminal through a data processing control is received, where the at least one target report data includes a virtual live room identifier.
In the embodiment shown in fig. 2, a procedure is described in which any terminal (terminal of the target object) reports, through the data processing control, at least one piece of reporting data of the target object including the virtual live room identifier of the incoming virtual live room to the data processing server. In addition to interacting with the terminal of the target object, the data processing server may also interact with other terminals to receive the report data including the same virtual live broadcast room identifier reported by other terminals through the data processing control. That is, through interaction with the at least one terminal, the data processing server is capable of receiving reporting data including the virtual live room identification that is reported by the at least one terminal through the data processing control. In the embodiment of the application, the report data including a certain determined virtual live broadcasting room identifier is called target report data, that is, the data processing server can receive at least one target report data reported by at least one terminal through the data processing control, and the live broadcasting room identifiers included in each target report data are all the same certain determined live broadcasting room identifier.
Illustratively, the data processing control is a data processing SDK (Software Development Kit, software tool development kit).
The at least one piece of target report data refers to report data including a virtual live broadcasting room identifier in all report data received by a data processing server in a reference time range. The reference time range is set according to the live time range of the virtual live room corresponding to the virtual live room identifier, which is not limited in the embodiment of the present application. For example, the reference time range is a time range from a start time, which is a live start time of the virtual live room, to a stop time, which is a time of a reference time length from a live end time of the virtual live room. This way of defining the termination moment is to ensure that after the end of the live in the virtual live room, enough time is left for the interactive object to complete the behavioural data link associated with the virtual live room. The reference time length can be set empirically, and can be flexibly adjusted according to application scenes, and the embodiment of the application is not limited to the above. For example, the reference time period is 1 hour.
It should be noted that, in the reference time range, the data processing server may receive, in addition to the report data including a certain virtual live broadcast room identifier, report data including other virtual live broadcast room identifiers, and in the process of receiving at least one target report data, the data processing server uses the virtual live broadcast room identifier to screen the report data received in the reference time range, and uses the report data including the virtual live broadcast room identifier as the target report data.
It should be noted that at least one target report data may be derived from at least one interactive object, and the number of target report data derived from each interactive object may be one or more, which is not limited in this embodiment of the present application.
In step 1002, based on at least one target report data, a data conversion result corresponding to the virtual live broadcasting room identifier is obtained.
Because the at least one piece of target report data comprises the virtual live broadcast room identification, that is, the at least one piece of target report data is the report data corresponding to the virtual live broadcast room identification. And the data processing server acquires the data conversion result corresponding to the virtual live broadcasting room identifier based on the at least one target report data after acquiring the at least one target report data.
And the data conversion result corresponding to the virtual live broadcasting room identification is used for indicating the live broadcasting effect of the virtual live broadcasting room. One or more types of sub-results may be included in the data conversion result corresponding to the virtual live room identifier, which is related to the live type of the virtual live room corresponding to the virtual live room identifier, which is not limited in the embodiment of the present application. For example, when the live broadcast type of the virtual live broadcast room corresponding to the virtual live broadcast room identifier is a commodity sales type, the data conversion result corresponding to the virtual live broadcast room identifier is used to indicate a commodity sales effect, and the data conversion result corresponding to the virtual live broadcast room identifier includes, but is not limited to, a sub-result such as a live broadcast guide UV (universal identifier), a number of people to be placed, a number of orders to be placed, a conversion rate to be placed, a price to be placed, and a price to be placed. The sub-results are obtained by the data processing server based on at least one target report data. Under the application scene that the live broadcast type is commodity sales type, the process of obtaining the data conversion result corresponding to the virtual live broadcast room identification is the process of realizing commodity sales attribution, and the data conversion result corresponding to the virtual live broadcast room identification is the commodity sales attribution result.
It should be noted that, for other live-type virtual live rooms, the data conversion result may also include other types of sub-results. For example, in the case that the live broadcast type is a live broadcast main singing, the data conversion result may further include sub-results such as a live broadcast drainage PV (Page View), sharing times, and the like.
In one possible implementation, the correspondence between the sub-result type and the live type is preset. Before data is reported based on at least one target, and a data conversion result corresponding to the virtual live broadcasting room identification is obtained, the data processing server firstly determines the live broadcasting type of the virtual live broadcasting room corresponding to the virtual live broadcasting room identification, then inquires the corresponding sub-result type in the corresponding relation between the sub-result type and the live broadcasting type, and the inquired sub-result type is used as a reference type. Based on the above, the process of the data processing server obtaining the data conversion result corresponding to the virtual live broadcasting room identifier based on the at least one target report data is a process of obtaining the sub-result of the reference type corresponding to the virtual live broadcasting room identifier based on the at least one target report data.
In one possible implementation manner, in the data processing server, calculation modes corresponding to the sub-results of each type are stored, and the data processing server obtains the sub-result of the reference type corresponding to the virtual live broadcasting room identifier according to the calculation mode corresponding to the sub-result of the reference type. It should be noted that different types of sub-results correspond to different calculation modes, and the calculation modes of the live broadcast drainage UV are: and counting the total number of people watching live broadcast. The calculation mode of the amount of orders is as follows: and counting the total amount of orders which are successfully paid.
In one possible implementation manner, based on at least one target report data, the manner of obtaining the data conversion result corresponding to the virtual live broadcasting room identifier includes the following two manners:
mode one: and directly acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on at least one piece of target report data.
In the first mode, the data processing server directly analyzes and gathers all received target report data, and obtains the data conversion result corresponding to the virtual live broadcasting room identifier after obtaining the sub-result of each reference type. The acquisition mode of the sub-results of each reference type is determined according to the calculation mode corresponding to the sub-results of each reference type. The acquisition mode of the live broadcast drainage UV corresponding to the virtual live broadcast room identifier is as follows: and identifying user identifiers carried in each target report data, wherein different user identifiers are used for identifying different users, and taking the number of all users identified by the user identifiers carried in at least one target report data as live broadcast drainage UV corresponding to the virtual live broadcast room identifiers. The acquiring manner of the corresponding orders in the virtual live broadcasting room identifier is as follows: and identifying order payment success data from at least one piece of target report data, and taking the quantity of the order payment success data as the transaction order quantity corresponding to the virtual live broadcasting room identification.
Mode two: screening at least one piece of effective report data from at least one piece of target report data; and acquiring a data conversion result corresponding to the virtual live broadcasting room identification based on at least one piece of effective reported data.
In the second mode, the data conversion result corresponding to the virtual live broadcasting room identification is obtained only based on the effective reported data screened from the at least one piece of target reported data. The method can improve the effectiveness of the data conversion result corresponding to the obtained virtual live broadcasting room identification.
In one possible implementation manner, the process of screening at least one piece of effective report data from at least one piece of target report data includes the following two steps:
and step 1, receiving at least one piece of standard order data corresponding to the virtual live broadcasting room identifier sent by the target embedded program server.
The target embedded program server is a server of a target embedded program, and the target embedded program is used for providing a virtual live broadcast room corresponding to the virtual live broadcast room identification. The standard order data refers to data corresponding to real orders which are successfully paid and corresponding to the virtual live broadcasting room identification, and each real order which is successfully paid corresponds to one piece of standard order data. At least one piece of standard order data corresponding to the virtual live room identification refers to all pieces of standard order data corresponding to the virtual live room identification. And each virtual live broadcasting room identifier corresponds to the order to be paid successfully, and the target embedded program server acquires standard order data. And the target embedded program server sends all standard order data corresponding to the virtual live broadcasting room identification to the data processing server so as to provide data support for the data processing process of the data processing server.
The mode of the target embedded program server sending at least one piece of standard order data to the data processing server is not limited in the embodiment of the application. Illustratively, each time the target embedded program server obtains a piece of standard order data, the piece of standard order data is sent to the data processing server until all of the standard order data is sent to the data processing server. Or the target embedded program server sends the standard order data to the data processing server once every specified time interval until all the standard order data are sent to the data processing server.
And 2, carrying out validity verification on at least one piece of target report data based on at least one piece of standard order data, and taking at least one piece of target report data passing the validity verification as valid report data.
The target report data is generated based on behavior data, the behavior data may be tampered in the generation process, and the standard order data is real data, so that validity verification can be performed on at least one piece of target report data based on at least one piece of standard order data. It should be noted that, in the generation process of each standard order data, one or more pieces of target report data may be corresponding, for example, the generation process of one standard order data corresponds to one piece of commodity viewing data, one piece of commodity additional purchase data and one piece of commodity settlement data. The commodity checking data, commodity purchasing data and commodity settlement data are all target reporting data comprising the virtual live broadcasting room identification.
In one possible implementation, the process of verifying the validity of the at least one piece of target report data based on the at least one piece of standard order data is as follows: searching standard order data matched with any target report data in at least one piece of standard order data; if the standard order data matched with the reporting data of any one target is found, the validity verification of the reporting data of any one target is passed; if the standard order data matched with the target report data is not found, the validity verification of the target report data is not passed. The matching of one piece of standard order data with one piece of target report data means that all data in the piece of target report data can be directly or indirectly obtained from the piece of standard order data.
For example, the process of validating at least one piece of target report data based on at least one piece of standard order data may be performed by a data cleansing layer in the data processing server.
In one possible implementation manner, based on at least one piece of effective report data, the manner of obtaining the data conversion result corresponding to the virtual live broadcasting room identifier includes the following two ways:
Mode 1: and directly converting at least one piece of effectively reported data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
In this manner 1, the data processing server directly analyzes and gathers all the effective reported data, and obtains the data conversion result corresponding to the virtual live broadcasting room identifier after obtaining the sub-result of each reference type. The efficiency of obtaining the virtual live broadcasting room identification in the mode is high.
Mode 2: integrating at least one piece of standard order data with at least one piece of effective report data to obtain at least one piece of integrated data; and converting at least one piece of integrated data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
The at least one piece of standard order data and the at least one piece of effective report data are integrated, so that the at least one piece of effective report data can be subjected to leakage checking and deficiency repairing, the obtained at least one piece of integrated data is more comprehensive data corresponding to the virtual live broadcasting room identification, and the accuracy of a data conversion result corresponding to the virtual live broadcasting room identification obtained after the conversion of the at least one piece of integrated data is improved.
In one possible implementation manner, after at least one piece of integrated data is obtained, the at least one piece of integrated data may be stored, and then when a data conversion result corresponding to the virtual live broadcasting room identifier needs to be obtained, the at least one piece of integrated data is extracted from the stored data, and further the at least one piece of integrated data is converted, so that the data conversion result corresponding to the virtual live broadcasting room identifier is obtained.
In one possible implementation, the process of storing at least one piece of consolidated data is performed by a data storage layer in a data processing server.
In one possible implementation manner, after obtaining the data conversion result corresponding to the virtual live broadcasting room identifier, the method further includes: and sending the data conversion result corresponding to the virtual live broadcasting room identifier to a target viewing terminal, wherein the target viewing terminal is used for displaying the data conversion result corresponding to the virtual live broadcasting room identifier.
The target viewing terminal is a terminal for viewing a data conversion result corresponding to the virtual live broadcasting room identification. The target viewing terminal is illustratively a service side terminal for providing a target embedded program of the virtual living room corresponding to the virtual living room identifier. And an application program for viewing the data conversion result provided by the data processing server can be installed at the target viewing terminal, a data viewing inlet is displayed in the application program, and after the use object of the target viewing terminal triggers the data viewing inlet and confirms the virtual live broadcasting room identifier corresponding to the data conversion result to be viewed, the data conversion result corresponding to the virtual live broadcasting room identifier is displayed in the display page of the application program.
In one possible implementation manner, the case that the data processing server sends the data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal includes, but is not limited to, the following three cases:
case 1: and after the data conversion result corresponding to the virtual live broadcasting room identification is obtained, the data processing server immediately sends the data conversion result corresponding to the virtual live broadcasting room identification to the target viewing terminal.
This case 1 occurs on the premise that the correspondence between the virtual live broadcasting room identification and the viewing terminal is stored in advance in the data processing server. And immediately transmitting the data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal corresponding to the virtual live broadcasting room identifier after the data conversion result corresponding to the virtual live broadcasting room identifier is acquired.
Case 2: and in response to the arrival of the designated time node, the data processing server transmits a data conversion result corresponding to the virtual live broadcasting room identification to the target viewing terminal.
This case 2 also occurs on the premise that the correspondence between the virtual live broadcasting room identification and the viewing terminal is stored in the data processing server in advance. And in response to the arrival of the designated time node, the data processing server transmits a data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal corresponding to the virtual live broadcasting room identifier. The designated time node is set empirically or flexibly adjusted according to the application scenario, which is not limited in this embodiment of the present application, and is illustratively 24:00 of the day of live broadcasting in the virtual live broadcasting room.
Case 3: and transmitting the data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal based on the data conversion result viewing request transmitted by the target viewing terminal, wherein the data conversion result viewing request comprises the virtual live broadcasting room identifier.
After the target viewing terminal detects the triggering instruction of the using object to the data viewing entrance and the confirmation instruction of the virtual live broadcasting room identification, the target viewing terminal sends a data conversion processing result viewing request to the data processing server so that the data processing server returns the data conversion result corresponding to the virtual live broadcasting room identification.
Illustratively, a process of obtaining a data conversion result corresponding to the virtual live room identifier is shown in fig. 11. A plurality of interactive objects (user a, user B, user C, user D, etc.) enter a virtual live room provided by the target embedded program. For each interactive object, the ordering may be performed by viewing a live in the virtual live room. And the terminal of the interactive object reports the behavior data generated on the downlink to the data processing server after carrying the virtual live broadcasting room identifier through the data processing control. The data processing server carries out data cleaning (carrying out validity verification on the target reported data) on the received target reported data comprising the virtual live broadcasting room identifier in a data cleaning layer; the data processing server stores the valid report data passing the validity verification in a database. The data processing server performs attribution conversion calculation on the effective reported data corresponding to the virtual live broadcasting room identification stored in the database to obtain data conversion results (live broadcasting drainage UV, number of subscribers, amount of orders to be submitted, conversion rate of orders to be submitted, amount of orders to be submitted, unit price of customers and the like) corresponding to the virtual live broadcasting room identification.
Illustratively, the data processing procedure is as shown in fig. 12, where user a, user B, user C, and user D all enter a virtual living room to view living broadcast. And the terminal (the terminal of the user A, the terminal of the user B, the terminal of the user C and the terminal of the user D) reports the target report data which is generated by the user A, the user B, the user C and the user D aiming at the virtual living broadcast room and comprises the virtual living broadcast room identification to the data processing server through the data processing control. The target embedded program server sends the standard order data to the data processing server. The data cleaning layer of the data processing server performs validity verification on the target report data based on the standard order data; and integrating the effective report data and the standard order data, and then sending the integrated result to a data storage layer for storage. The data storage layer of the data processing server stores the integrated data. When a data conversion result corresponding to the virtual live broadcasting room identification is required to be obtained, the data processing server performs conversion processing on the stored integrated data to obtain data conversion processing corresponding to the virtual live broadcasting room identification, so that display data is provided for a live broadcasting billboard.
The presentation page of the data conversion result corresponding to the virtual live broadcasting room identification is a page in an application program installed by the terminal and used for viewing the data conversion result provided by the data processing server. The display page of the data conversion result corresponding to the virtual live broadcasting room identification is shown in fig. 13. In fig. 13, a display page of a data conversion result corresponding to a virtual live broadcasting room identifier is displayed in a live broadcasting bulletin board under an operation analysis option, and a data conversion result (transaction condition) corresponding to the virtual live broadcasting room identifier is displayed on the display page of the data conversion result corresponding to the virtual live broadcasting room identifier, wherein the data conversion result comprises sub-results such as live broadcasting drainage UV, number of orders, amount of orders, conversion rate, amount of orders, unit price and the like. The display page of the data conversion result corresponding to the virtual live broadcasting room identification also displays transaction details, and summary data of all types of users (historical single users, historical non-single users, new access users, old access users and the like) and overall summary data are displayed in the transaction details. The data conversion result corresponding to the virtual live broadcasting room identification is displayed through the live broadcasting bulletin board of the application program, so that a business party of the target embedded program can quickly look up the live broadcasting effect of the virtual live broadcasting room.
According to the embodiment of the application, the target report data comprising the virtual live broadcasting room identification is cleaned in the cleaning layer, stored in the storage layer and applied in the calculating layer, so that the live broadcasting billboard function can be realized, commodity sales attribution can be well realized for merchants, and the merchant can clearly analyze the effect of converting live broadcasting sales commodity attribution.
In the embodiment of the application, the data processing server can receive at least one piece of target report data comprising the virtual live broadcasting room identifier, which is reported by at least one terminal through the data processing control, and further obtain a data conversion result corresponding to the virtual live broadcasting room identifier according to the target report data. Based on the process, the data conversion result corresponding to the virtual live broadcasting room identification can be automatically obtained, and the data processing effect is good.
Referring to fig. 14, an embodiment of the present application provides a data processing apparatus applied to a terminal installed with a host program for providing an operating environment for a target embedded program, the target embedded program integrated with a data processing control, the apparatus comprising:
a first obtaining unit 1401, configured to obtain, by using a data processing control, a virtual live broadcast room identifier of a virtual live broadcast room where a target object enters, where the virtual live broadcast room is provided by a target embedded program;
A second obtaining unit 1402, configured to obtain at least one piece of behavior data of the target object, where the at least one piece of behavior data includes data generated by the target object for the virtual live broadcasting room;
a third obtaining unit 1403, configured to obtain, through a data processing control, at least one piece of reporting data of the target object based on the virtual live room identifier and at least one piece of behavior data of the target object;
and the reporting unit 1404 is configured to report at least one piece of reporting data of the target object to the data processing server through the data processing control.
In one possible implementation manner, the third obtaining unit 1403 is configured to obtain first attribute information of the target object; processing the first attribute information of the target object based on the virtual live broadcasting room identification through the data processing control to obtain second attribute information of the target object; and obtaining at least one piece of reporting data of the target object based on the second attribute information of the target object and at least one piece of behavior data of the target object through the data processing control.
In one possible implementation manner, the third obtaining unit 1403 is further configured to, in response to the first attribute information of the target object not including the existing virtual live room identifier, add, by the data processing control, the virtual live room identifier to the first attribute information of the target object, to obtain second attribute information of the target object; and in response to the fact that the first attribute information of the target object comprises the existing virtual live broadcasting room identifier which is different from the existing virtual live broadcasting room identifier, replacing the existing virtual live broadcasting room identifier in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and obtaining second attribute information of the target object.
In one possible implementation manner, the first obtaining unit 1401 is configured to obtain, through the data processing control, a target display page of the target embedded program, parse a virtual live broadcasting room identifier from an address of the target display page, where the target display page is a display page associated with the virtual live broadcasting room.
In one possible implementation, the at least one piece of behavioral data of the target object includes at least one of merchandise viewing data, merchandise purchase data, merchandise settlement data, order submission data.
In the embodiment of the application, a data processing control is integrated in the target embedded program, and the terminal acquires the virtual live broadcasting room identifier of the virtual live broadcasting room provided by the target embedded program and acquires the reported data comprising the virtual live broadcasting room identifier through the data processing control. In the process, the virtual live broadcasting room identification and the reported data comprising the virtual live broadcasting room identification can be automatically acquired through the data processing control, additional development is not needed, the development cost is low, the acquisition efficiency of the virtual live broadcasting room identification and the acquisition efficiency of the reported data are high, and the data processing effect is good.
Referring to fig. 15, an embodiment of the present application provides a data processing method and apparatus, where the apparatus is applied to a data processing server, and the apparatus includes:
The receiving unit 1501 is configured to receive at least one piece of target report data reported by at least one terminal through the data processing control, where the at least one piece of target report data includes a virtual live broadcast room identifier;
the acquiring unit 1502 is configured to acquire a data conversion result corresponding to the identifier of the virtual live broadcasting room based on at least one target report data.
In one possible implementation manner, the obtaining unit 1502 is configured to receive at least one piece of standard order data corresponding to a virtual live broadcast room identifier sent by a target embedded program server, where the target embedded program server is a server of a target embedded program, and the target embedded program is configured to provide a virtual live broadcast room corresponding to the virtual live broadcast room identifier; performing validity verification on at least one piece of target report data based on at least one piece of standard order data, and taking at least one piece of target report data passing the validity verification as valid report data; and acquiring a data conversion result corresponding to the virtual live broadcasting room identification based on at least one piece of effective reported data.
In one possible implementation manner, the obtaining unit 1502 is further configured to integrate at least one piece of standard order data and at least one piece of valid report data to obtain at least one piece of integrated data; and converting at least one piece of integrated data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
In one possible implementation, referring to fig. 16, the apparatus further includes:
and the sending unit 1503 is configured to send a data conversion result corresponding to the virtual live broadcasting room identifier to a target viewing terminal, where the target viewing terminal is configured to display the data conversion result corresponding to the virtual live broadcasting room identifier.
In the embodiment of the application, the data processing server can receive at least one piece of target report data comprising the virtual live broadcasting room identifier, which is reported by at least one terminal through the data processing control, and further obtain a data conversion result corresponding to the virtual live broadcasting room identifier according to the target report data. Based on the process, the data conversion result corresponding to the virtual live broadcasting room identification can be automatically obtained, and the data processing effect is good.
It should be noted that, when the apparatus provided in the foregoing embodiment performs the functions thereof, only the division of the foregoing functional modules is used as an example, in practical application, the foregoing functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the apparatus and the method embodiments provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the apparatus and the method embodiments are detailed in the method embodiments and are not repeated herein.
Fig. 17 is a schematic structural diagram of a server according to an embodiment of the present application, where the server may include one or more processors (Central Processing Units, CPU) 1701 and one or more memories 1702, where the one or more memories 1702 store at least one program code, and the at least one program code is loaded and executed by the one or more processors 1701 to implement the data processing method according to the embodiment of the present application. Of course, the server may also have a wired or wireless network interface, a keyboard, an input/output interface, and other components for implementing the functions of the device, which are not described herein.
Fig. 18 is a schematic structural diagram of a terminal according to an embodiment of the present application. The terminal may be: smart phones, tablet computers, notebook computers or desktop computers. Terminals may also be referred to by other names as user equipment, portable terminals, laptop terminals, desktop terminals, etc.
Generally, the terminal includes: a processor 1801 and a memory 1802.
Processor 1801 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 1801 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1801 may also include a main processor and a coprocessor, the main processor being a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ); a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1801 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content that the display screen is required to display. In some embodiments, the processor 1801 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
The memory 1802 may include one or more computer-readable storage media, which may be non-transitory. The memory 1802 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1802 is used to store at least one instruction for execution by processor 1801 to implement a data processing method provided by a method embodiment of the present application.
In some embodiments, the terminal may further optionally include: a peripheral interface 1803 and at least one peripheral. The processor 1801, memory 1802, and peripheral interface 1803 may be connected by a bus or signal line. The individual peripheral devices may be connected to the peripheral device interface 1803 by buses, signal lines or circuit boards. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1804, a display screen 1805, a camera assembly 1806, audio circuitry 1807, and a power supply 1809.
The peripheral interface 1803 may be used to connect I/O (Input/Output) related at least one peripheral device to the processor 1801 and memory 1802. In some embodiments, processor 1801, memory 1802, and peripheral interface 1803 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1801, memory 1802, and peripheral interface 1803 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.
The Radio Frequency circuit 1804 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1804 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1804 converts electrical signals to electromagnetic signals for transmission, or converts received electromagnetic signals to electrical signals. Optionally, the radio frequency circuit 1804 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuitry 1804 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 1804 may also include NFC (Near Field Communication ) related circuitry, which is not limiting of the application.
The display 1805 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1805 is a touch display, the display 1805 also has the ability to collect touch signals at or above the surface of the display 1805. The touch signal may be input as a control signal to the processor 1801 for processing. At this point, the display 1805 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1805 may be one and disposed on the front panel of the terminal; in other embodiments, the display 1805 may be at least two, respectively disposed on different surfaces of the terminal or in a folded design; in still other embodiments, the display 1805 may be a flexible display disposed on a curved surface or a folded surface of the terminal. Even more, the display screen 1805 may be arranged in an irregular pattern other than rectangular, i.e., a shaped screen. The display 1805 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.
The camera assembly 1806 is used to capture images or video. Optionally, the camera assembly 1806 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1806 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
The audio circuitry 1807 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, and inputting the electric signals to the processor 1801 for processing, or inputting the electric signals to the radio frequency circuit 1804 for realizing voice communication. For the purpose of stereo acquisition or noise reduction, a plurality of microphones can be respectively arranged at different parts of the terminal. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is then used to convert electrical signals from the processor 1801 or the radio frequency circuit 1804 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuitry 1807 may also include a headphone jack.
The power supply 1809 is used to power the various components in the terminal. The power supply 1809 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1809 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, the terminal further includes one or more sensors 1810. The one or more sensors 1810 include, but are not limited to: acceleration sensor 1811, gyro sensor 1812, pressure sensor 1813, optical sensor 1815, and proximity sensor 1816.
The acceleration sensor 1811 may detect the magnitudes of accelerations on three coordinate axes of a coordinate system established with a terminal. For example, the acceleration sensor 1811 may be used to detect components of gravitational acceleration on three coordinate axes. The processor 1801 may control the display screen 1805 to display a user interface in either a landscape view or a portrait view based on gravitational acceleration signals acquired by the acceleration sensor 1811. The acceleration sensor 1811 may also be used for acquisition of motion data of a game or a user.
The gyro sensor 1812 may detect a body direction and a rotation angle of the terminal, and the gyro sensor 1812 may collect a 3D motion of the user to the terminal in cooperation with the acceleration sensor 1811. The processor 1801 may implement the following functions based on the data collected by the gyro sensor 1812: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.
Pressure sensor 1813 may be disposed on a side frame of the terminal and/or below display 1805. When the pressure sensor 1813 is disposed at a side frame of the terminal, a grip signal of the terminal by a user may be detected, and the processor 1801 performs left-right hand recognition or quick operation according to the grip signal collected by the pressure sensor 1813. When the pressure sensor 1813 is disposed at the lower layer of the display 1805, the processor 1801 controls the operability control on the UI interface according to the pressure operation of the user on the display 1805. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.
The optical sensor 1815 is used to collect the ambient light intensity. In one embodiment, the processor 1801 may control the display brightness of the display screen 1805 based on the intensity of ambient light collected by the optical sensor 1815. Specifically, when the intensity of the ambient light is high, the display brightness of the display screen 1805 is turned up; when the ambient light intensity is low, the display brightness of the display screen 1805 is turned down. In another embodiment, the processor 1801 may also dynamically adjust the shooting parameters of the camera assembly 1806 based on the intensity of ambient light collected by the optical sensor 1815.
A proximity sensor 1816, also known as a distance sensor, is typically provided at the front panel of the terminal. The proximity sensor 1816 is used to collect the distance between the user and the front of the terminal. In one embodiment, when the proximity sensor 1816 detects that the distance between the user and the front of the terminal is gradually decreasing, the processor 1801 controls the display screen 1805 to switch from the bright screen state to the off-screen state; when the proximity sensor 1816 detects that the distance between the user and the front of the terminal gradually increases, the processor 1801 controls the display screen 1505 to switch from the off-screen state to the on-screen state.
It will be appreciated by those skilled in the art that the structure shown in fig. 18 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.
In an exemplary embodiment, a computer device is also provided that includes a processor and a memory having at least one program code stored therein. The at least one program code is loaded into and executed by one or more processors to implement any of the data processing methods described above.
In an exemplary embodiment, there is also provided a computer readable storage medium having stored therein at least one program code loaded and executed by a processor of a computer device to implement any of the above-described data processing methods.
In one possible implementation, the computer readable storage medium may be a Read-Only Memory (ROM), a random-access Memory (Random Access Memory, RAM), a compact disc Read-Only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, a computer program product or a computer program is also provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer readable storage medium, and the processor executes the computer instructions to cause the computer device to perform any of the data processing methods described above.
It should be understood that references herein to "a plurality" are to two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: a exists alone, A and B exist together, and B exists alone. The character "/" generally indicates that the context-dependent object is an "or" relationship.
The foregoing description of the exemplary embodiments of the application is not intended to limit the application to the particular embodiments disclosed, but on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the application.
Claims (18)
1. A data processing method, wherein the method is applied to a terminal, the terminal is installed with a host program for providing an operating environment for a target embedded program, the target embedded program is integrated with a data processing control, the method comprises:
intercepting a page display life cycle of the target embedded program through the data processing control to obtain a target display page of the target embedded program, executing logic which is set in a hook function and is used for obtaining a virtual live broadcasting room identifier, analyzing the virtual live broadcasting room identifier from an address of the intercepted target display page, wherein the hook function is arranged in the data processing control, and the virtual live broadcasting room is provided by the target embedded program;
acquiring at least one piece of behavior data of a target object, wherein the at least one piece of behavior data comprises data generated by the target object aiming at the virtual live broadcasting room;
obtaining at least one piece of reporting data of the target object based on the virtual live broadcasting room identification and at least one piece of behavior data of the target object through the data processing control;
and reporting at least one piece of reporting data of the target object to a data processing server through the data processing control.
2. The method of claim 1, wherein the obtaining, by the data processing control, at least one piece of reported data for the target object based on the virtual live room identification and at least one piece of behavioral data for the target object, comprises:
acquiring first attribute information of the target object;
processing the first attribute information of the target object based on the virtual live broadcasting room identifier through the data processing control to obtain second attribute information of the target object;
and obtaining at least one piece of reporting data of the target object based on the second attribute information of the target object and at least one piece of behavior data of the target object through the data processing control.
3. The method according to claim 2, wherein the processing, by the data processing control, the first attribute information of the target object based on the virtual live room identifier, to obtain the second attribute information of the target object includes:
responding to the fact that the first attribute information of the target object does not comprise the existing virtual live broadcasting room identification, and adding the virtual live broadcasting room identification into the first attribute information of the target object through the data processing control to obtain second attribute information of the target object;
And in response to the fact that the first attribute information of the target object comprises the existing virtual live broadcasting room identifier, wherein the virtual live broadcasting room identifier is different from the existing virtual live broadcasting room identifier, replacing the existing virtual live broadcasting room identifier in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and obtaining second attribute information of the target object.
4. A method according to any one of claims 1-3, wherein the at least one item of behavioral data of the target object includes at least one of merchandise viewing data, merchandise purchase data, merchandise settlement data, order submission data.
5. A data processing method, wherein the method is applied to a data processing server, the method comprising:
receiving at least one piece of target reporting data reported by at least one terminal through a data processing control, wherein the at least one piece of target reporting data comprises a virtual live broadcasting room identifier;
based on the at least one target report data, acquiring a data conversion result corresponding to the virtual live broadcasting room identifier;
the virtual live broadcasting room identification is obtained by intercepting a page display life display period of a target embedded program by the data processing control to obtain a target display page of the target embedded program, executing logic which is set in a hook function and used for obtaining the virtual live broadcasting room identification, analyzing an address of the intercepted target display page, and the hook function is built in the data processing control.
6. The method of claim 5, wherein the obtaining, based on the at least one target report data, a data conversion result corresponding to the virtual live room identifier includes:
receiving at least one piece of standard order data corresponding to the virtual live broadcasting room identification sent by a target embedded program server, wherein the target embedded program server is a server of a target embedded program, and the target embedded program is used for providing a virtual live broadcasting room corresponding to the virtual live broadcasting room identification;
performing validity verification on the at least one piece of target report data based on the at least one piece of standard order data, and taking the at least one piece of target report data passing the validity verification as valid report data;
and acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on at least one piece of effective reported data.
7. The method of claim 6, wherein the obtaining the data conversion result corresponding to the virtual live room identifier based on at least one piece of valid report data comprises:
integrating the at least one piece of standard order data and the at least one piece of effective report data to obtain at least one piece of integrated data;
And converting the at least one piece of integrated data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
8. The method according to any one of claims 5-7, wherein after the obtaining the data conversion result corresponding to the virtual live room identifier, the method further includes:
and sending the data conversion result corresponding to the virtual live broadcasting room identifier to a target viewing terminal, wherein the target viewing terminal is used for displaying the data conversion result corresponding to the virtual live broadcasting room identifier.
9. A data processing apparatus, the apparatus being applied to a terminal, the terminal being installed with a host program for providing an operating environment for a target embedded program, the target embedded program being integrated with a data processing control, the apparatus comprising:
the first acquisition unit is used for acquiring a target display page of the target embedded program by intercepting a page display life display period of the target embedded program through the data processing control, executing logic set in a hook function for acquiring a virtual live broadcasting room identifier, analyzing the virtual live broadcasting room identifier from an address of the intercepted target display page, wherein the hook function is arranged in the data processing control, and the virtual live broadcasting room is provided by the target embedded program;
The second acquisition unit is used for acquiring at least one piece of behavior data of a target object, wherein the at least one piece of behavior data comprises data generated by the target object aiming at the virtual live broadcasting room;
the third acquisition unit is used for obtaining at least one piece of reporting data of the target object based on the virtual live broadcasting room identifier and at least one piece of behavior data of the target object through the data processing control;
and the reporting unit is used for reporting at least one piece of reporting data of the target object to the data processing server through the data processing control.
10. The apparatus according to claim 9, wherein the third obtaining unit is configured to obtain first attribute information of the target object; processing the first attribute information of the target object based on the virtual live broadcasting room identifier through the data processing control to obtain second attribute information of the target object; and obtaining at least one piece of reporting data of the target object based on the second attribute information of the target object and at least one piece of behavior data of the target object through the data processing control.
11. The apparatus of claim 10, wherein the third obtaining unit is configured to obtain, in response to the first attribute information of the target object not including an existing virtual live room identifier, second attribute information of the target object by adding, by the data processing control, the virtual live room identifier to the first attribute information of the target object; and in response to the fact that the first attribute information of the target object comprises the existing virtual live broadcasting room identifier, wherein the virtual live broadcasting room identifier is different from the existing virtual live broadcasting room identifier, replacing the existing virtual live broadcasting room identifier in the first attribute information of the target object with the virtual live broadcasting room identifier through the data processing control, and obtaining second attribute information of the target object.
12. The apparatus of any of claims 9-11, wherein the at least one item of behavioral data of the target object includes at least one of merchandise viewing data, merchandise purchase data, merchandise settlement data, order submission data.
13. A data processing apparatus, the apparatus being applied to a data processing server, the apparatus comprising:
the receiving unit is used for receiving at least one piece of target reporting data reported by at least one terminal through the data processing control, wherein the at least one piece of target reporting data comprises a virtual live broadcasting room identifier;
the acquisition unit is used for acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on the at least one target report data;
the virtual live broadcasting room identification is obtained by intercepting a page display life display period of a target embedded program by the data processing control to obtain a target display page of the target embedded program, executing logic which is set in a hook function and used for obtaining the virtual live broadcasting room identification, analyzing an address of the intercepted target display page, and the hook function is built in the data processing control.
14. The apparatus of claim 13, wherein the obtaining unit is configured to receive at least one standard order data corresponding to the virtual live room identifier sent by a target embedded program server, where the target embedded program server is a server of a target embedded program, and the target embedded program is configured to provide a virtual live room corresponding to the virtual live room identifier; performing validity verification on the at least one piece of target report data based on the at least one piece of standard order data, and taking the at least one piece of target report data passing the validity verification as valid report data; and acquiring a data conversion result corresponding to the virtual live broadcasting room identifier based on at least one piece of effective reported data.
15. The apparatus of claim 14, wherein the obtaining unit is configured to integrate the at least one standard order data and the at least one valid report data to obtain at least one integrated data; and converting the at least one piece of integrated data to obtain a data conversion result corresponding to the virtual live broadcasting room identification.
16. The apparatus according to any one of claims 13-15, wherein the apparatus further comprises:
the transmitting unit is used for transmitting the data conversion result corresponding to the virtual live broadcasting room identifier to the target viewing terminal, and the target viewing terminal is used for displaying the data conversion result corresponding to the virtual live broadcasting room identifier.
17. A computer device comprising a processor and a memory, wherein the memory has stored therein at least one program code that is loaded and executed by the processor to implement the data processing method of any of claims 1 to 4 or the data processing method of any of claims 5 to 8.
18. A computer readable storage medium, characterized in that at least one program code is stored in the computer readable storage medium, which is loaded and executed by a processor to implement the data processing method according to any one of claims 1 to 4 or the data processing method according to any one of claims 5 to 8.
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