CN111639977A - Information pushing method and device, computer equipment and storage medium - Google Patents
Information pushing method and device, computer equipment and storage medium Download PDFInfo
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- CN111639977A CN111639977A CN202010509079.6A CN202010509079A CN111639977A CN 111639977 A CN111639977 A CN 111639977A CN 202010509079 A CN202010509079 A CN 202010509079A CN 111639977 A CN111639977 A CN 111639977A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F18/00—Pattern recognition
- G06F18/20—Analysing
- G06F18/22—Matching criteria, e.g. proximity measures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/168—Feature extraction; Face representation
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07C—TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- G07C1/00—Registering, indicating or recording the time of events or elapsed time, e.g. time-recorders for work people
- G07C1/10—Registering, indicating or recording the time of events or elapsed time, e.g. time-recorders for work people together with the recording, indicating or registering of other data, e.g. of signs of identity
Abstract
The present disclosure provides an information push method, an information push apparatus, a computer device, and a storage medium, wherein the method includes: acquiring a first face image of a user, and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user; and determining application linking information for the user; and pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user. According to the method and the device, the link information of the application program for assisting the user in the visiting process can be automatically pushed to the terminal equipment of the user in the visiting process of the user in the exhibition venue, the user does not need to perform operations such as code scanning and the like to enter the corresponding application program, and the use of the user is facilitated.
Description
Technical Field
The present disclosure relates to the field of computer application technologies, and in particular, to an information pushing method and apparatus, a computer device, and a storage medium.
Background
At present, in order to facilitate the visit of users, many current exhibition venues provide different application programs for the users aiming at different exhibition items; setting two-dimensional codes for entering the application programs on different exhibition project sites of the exhibition venue; when a user visits different exhibition items in an exhibition venue, the two-dimensional codes can be scanned through the terminal equipment so as to enter application programs corresponding to the different exhibition items, and operation is inconvenient.
Disclosure of Invention
The embodiment of the disclosure at least provides an information pushing method, an information pushing device, computer equipment and a storage medium.
In a first aspect, an embodiment of the present disclosure provides an information pushing method, including:
acquiring a first face image of a user, and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
and determining application linking information for the user;
and pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
In one possible implementation, the check-in record corresponding to the user is generated in the following manner:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
In a possible implementation manner, the obtaining a check-in record corresponding to the user based on the first face image of the user includes:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
In one possible embodiment, the determining the application linking information for the user includes:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
In one possible embodiment, the attribute information includes at least one of:
age information, gender information, and visit history information.
In a second aspect, an embodiment of the present disclosure further provides an information pushing apparatus, including:
the system comprises an acquisition module, a check-in module and a check-in module, wherein the acquisition module is used for acquiring a first face image of a user and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
a determination module for determining application linking information for the user;
and the pushing module is used for pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
In a possible embodiment, the method further comprises: the generating module is used for generating the check-in record corresponding to the user by adopting the following modes:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
In a possible implementation manner, the obtaining module, when obtaining a check-in record corresponding to the user based on the first face image of the user, is configured to:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
In one possible embodiment, the determining module, when determining the application linking information for the user, is configured to:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
In one possible embodiment, the attribute information includes at least one of:
age information, gender information, and visit history information.
In a third aspect, this disclosure also provides a computer device, a processor, and a memory, where the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the machine-readable instructions stored in the memory, and when the machine-readable instructions are executed by the processor, the machine-readable instructions are executed by the processor to perform the steps in the first aspect or any one of the possible implementations of the first aspect.
In a fourth aspect, this disclosure also provides a computer-readable storage medium having a computer program stored thereon, where the computer program is executed to perform the steps in the first aspect or any one of the possible implementation manners of the first aspect.
According to the method and the device for displaying the application program, the sign-in record corresponding to the user is obtained based on the first face image of the user, and then the application program link information determined for the user is sent to the terminal device of the user based on the device identification code of the user included in the sign-in record, so that the user does not need to scan codes and enter the corresponding application program in the visiting process of the user in the exhibition venue, and the use of the user is facilitated.
In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.
Fig. 1 shows a flowchart of an information pushing method provided by an embodiment of the present disclosure;
fig. 2 is a schematic diagram illustrating an information pushing apparatus provided by an embodiment of the present disclosure;
fig. 3 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure, presented in the figures, is not intended to limit the scope of the claimed disclosure, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.
The current user usually needs to scan the mode of the two-dimensional code arranged in the exhibition venue, and the application program which is provided for the user for the convenience of the user to visit is entered into the exhibition venue, so that the use is very inconvenient.
The disclosure provides an information pushing method and device, which can automatically push link information of an application program for assisting a user in a visiting process to a terminal device of the user in the visiting process of the user in an exhibition venue, and do not need the user to perform operations such as code scanning and the like to enter the corresponding application program, so that the use of the user is facilitated.
The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solutions proposed by the present disclosure to the above-mentioned problems should be the contribution of the inventor in the process of the present disclosure.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
To facilitate understanding of the present embodiment, first, an information pushing method disclosed in the embodiments of the present disclosure is described in detail, where an execution subject of the information pushing method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a mobile device, a terminal device, a handheld device, a computing device, a wearable device, or the like, or a server or other processing device. In some possible implementations, the information pushing method may be implemented by a processor calling computer readable instructions stored in a memory.
The information push method provided by the embodiment of the disclosure is described below by taking an execution subject as a server. It should be noted here that the information pushing method provided by the embodiment of the present disclosure may be used in other scenes besides exhibition halls, for example, amusement parks, fair fairgrounds, and other scenes in which information pushing is required. The embodiment of the present disclosure will be described in detail by taking an example of applying the information pushing method to an exhibition venue.
Referring to fig. 1, a flowchart of an information pushing method provided in the embodiment of the present disclosure is shown, where the method includes steps S101 to S103, where:
s101: acquiring a first face image of a user, and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
s102: and determining application linking information for the user;
s103: and pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
According to the method and the device for displaying the application program, the sign-in record corresponding to the user is obtained based on the first face image of the user, and then the application program link information determined for the user is sent to the terminal device of the user based on the device identification code of the user included in the sign-in record, so that the user does not need to scan codes and enter the corresponding application program in the visiting process of the user in the exhibition venue, and the use of the user is facilitated.
The following describes each of the above-mentioned steps S101 to S103 in detail.
I: in S101, when any user enters the exhibition venue, the user may check in at a check-in position set in the exhibition venue, and generate a check-in record corresponding to the user.
Here, it should be noted that the check-in record may be, for example, a check-in record generated when the user enters the exhibition venue for visiting at this time, or a check-in record generated when the user enters the exhibition venue for visiting at this time.
The check-in record at least comprises a face image of the check-in user and an equipment identification code of the terminal equipment used by the check-in user in the check-in process.
Illustratively, the check-in record corresponding to the user may be generated, for example, in the following manner:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment; and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
In specific implementation, when a user arrives at an exhibition venue, the user can check in at a special check-in position; illustratively, an image acquisition device is arranged on a terminal device used by a user; after the user arrives at the sign-in site of the exhibition venue, the user enters a sign-in interface through the two-dimensional code arranged on the sign-in site, and image acquisition equipment arranged on the terminal equipment is started. The image acquisition equipment acquires an image in a shooting view range and displays the image in a preset area of a check-in page; the user can adjust the image shot by the image acquisition equipment by adjusting the position, expression, action and the like of the user; the method comprises the steps that a photographing control is further arranged on a check-in page of the terminal equipment, and a user controls the terminal equipment to take an image obtained by the image obtaining equipment when and/or after the photographing control is triggered as a second face image of the user by controlling the photographing control; or intercepting a second face image comprising the face of the user from an image acquired by the image acquisition equipment when and/or after the photographing control is triggered.
A sending control is also arranged on the check-in interface on the terminal equipment; after the terminal equipment obtains the face image of the user, the sending control is activated, and the user can send the face image to the server by triggering the activated sending control. And when the activated sending space is triggered by the user, the terminal equipment sends the second face image and the equipment identification code of the terminal equipment to the server. The server is, for example, a server that provides a check-in interface and corresponds to a check-in server.
The server is linked with a display screen arranged on a check-in site; and after receiving the face image sent by the terminal equipment, the server controls the display screen to display the face image, and finishes signing in for the user.
And meanwhile, the server generates a check-in record of the user based on the second face image and the equipment identification code sent by the terminal equipment of the user, and stores the check-in record in a database.
When a user visits in the exhibition hall, a camera can be arranged on the project site of each visiting project of the exhibition hall for example; the camera can automatically acquire a first face image of a user after the user enters a corresponding project site, and then sends the first face image to the server.
After the server acquires the first face image of the user, the server can read the check-in record corresponding to the user from the database based on the first face image of the user.
For example, an embodiment of the present disclosure further provides a specific method for obtaining a check-in record corresponding to the user based on the first face image of the user, including:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
When any one second face image is matched with the first face image, for example, feature extraction processing may be performed on the first face image and the second face image respectively to obtain a first feature map of the first face image and a second feature map of the second face image, and then, based on the first feature map and the second feature map, the similarity between the first face image and the second face image is determined; and under the condition that the similarity is greater than a preset similarity threshold value, confirming that the second face image is successfully matched with the first face image.
In a specific implementation, for example, a pre-trained face recognition neural network may be used to perform matching processing on the first face image and the second face image.
II: in the above S102, the link information of the application program is determined for the user, for example, but not limited to, any of the following manners:
(1) determining the application linking information for the user based on a current exhibition project.
In this case, S102 and S101 do not have strict execution logic.
In a specific implementation, the first face image is obtained by a camera arranged at a project site; the method comprises the steps that the corresponding relation between a project site and a camera is stored in a server in advance; when the camera transmits the first face image to the server, the identification information of the camera is transmitted to the server; therefore, after the server receives the first face image sent by any one camera, the server can determine the exhibition item corresponding to the item field where the camera is located based on the identification information of the camera transmitted together with the first face image, and then determine the application link information corresponding to the determined exhibition item as the application link information corresponding to the user.
In this case, upon detecting that the user is present at any project site, the application program of the corresponding exhibition project is pushed for the user.
The applications for different exhibition items are for example different.
(2) Determining the application linking information for the user based on the attribute information of the user and the current exhibition item.
In a specific implementation, the attribute information of the user includes, but is not limited to, at least one of the following:
a 1: age information.
Here, users of different age groups may set up different applications for a certain exhibition. For example, for minor users under 18 years old, the set application is: a small program introducing the exhibition items in the form of animation and the like, or a small program guiding the user to know the exhibition items in the form of a small game and the like; for adult users over 18 years old, the set application programs are: and the small program introduces the exhibition project in the form of graphics, text, explanation and the like.
a 2: gender information.
Here, for a certain exhibition project, users of different genders have different interesting contents; different applications can be set for users of different genders.
a 3: visiting the historical information.
Here, the visit history information includes, for example: the number of visits, frequency of visits, exhibition items visited, etc. by the user; for a certain exhibition project, a user who visits for the first time and a user who visits for a plurality of times, the requirements for the exhibition project may be different, so that link information of different applications can be pushed for different users according to the number of times or frequency of visits of the users.
In particular implementations, the attribute information, such as the visit history information, may be included in a check-in record for the user. And continuously updating the visiting history information of the user according to the specific visiting condition of the user under the condition that the user visits different exhibition items every time. In this case, S102 and S101 may not have strict execution logic,
the age information and the gender information of the user can be obtained by adopting a pre-trained face attribute detection neural network to perform instant recognition based on the acquired first face image or by performing recognition based on a second face image of the user when the user signs.
Here, when the attribute information of the user is obtained based on the first face image of the user, in this case, there is sequential execution logic in S102 and S101.
III: in the above S103, after obtaining the application connection information corresponding to the user, the application connection information is pushed to the terminal device of the user based on the device identification code of the user.
Illustratively, the device identification code of the user includes, for example: an identification code of the bluetooth module; and after the identification code of the live Bluetooth module is received by the server, establishing Bluetooth connection with the terminal equipment based on the identification code, and pushing the link information of the application program to the terminal equipment of the user based on the Bluetooth connection. As another example, the user's terminal device may access a private wireless local area network of an exhibition venue; the device identification code may be, for example, address information of the user terminal device accessing the wireless local area network; the server can push the application linking information to the terminal equipment of the user based on the wireless local area network. The device identification code may also be other identification information for distinguishing terminal devices of different users, and may be specifically set according to actual scene needs.
It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.
Based on the same inventive concept, an information pushing device corresponding to the information pushing method is further provided in the embodiments of the present disclosure, and as the principle of solving the problem of the device in the embodiments of the present disclosure is similar to the information pushing method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and repeated details are not described again.
Referring to fig. 2, a schematic diagram of an information pushing apparatus provided in an embodiment of the present disclosure is shown, where the apparatus includes: the device comprises an acquisition module 21, a determination module 22 and a pushing module 23; wherein the content of the first and second substances,
the system comprises an acquisition module 21, a check-in module and a check-in module, wherein the acquisition module is used for acquiring a first face image of a user and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
a determining module 22 for determining application linking information for the user;
and the pushing module 23 is configured to push the application linking information to the terminal device of the user based on the device identification code of the user.
In a possible embodiment, the method further comprises: the generating module 24 is configured to generate a check-in record corresponding to the user in the following manner:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
In a possible implementation manner, the obtaining module 21, when obtaining the check-in record corresponding to the user based on the first face image of the user, is configured to:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
In one possible embodiment, the determining module 22, when determining the application linking information for the user, is configured to:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
In one possible embodiment, the attribute information includes at least one of:
age information, gender information, and visit history information.
The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.
An embodiment of the present disclosure further provides a computer device, as shown in fig. 3, which is a schematic structural diagram of the computer device provided in the embodiment of the present disclosure, and the computer device includes:
a processor 11 and a memory 12; the memory 12 stores machine-readable instructions executable by the processor 11, which when executed by a computer device are executed by the processor to perform the steps of:
acquiring a first face image of a user, and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
and determining application linking information for the user;
and pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
In a possible implementation manner, in the instructions executed by the processor 11, the check-in record corresponding to the user is generated in the following manner:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
In a possible implementation, the instructions executed by processor 11 for obtaining a check-in record corresponding to the user based on the first face image of the user include:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
In one possible embodiment, the determining the application linking information for the user in the instructions executed by processor 11 includes:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
In a possible implementation, in the instructions executed by the processor 11, the attribute information includes at least one of:
age information, gender information, and visit history information.
The embodiments of the present disclosure also provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the information pushing method in the foregoing method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.
The computer program product of the information push method provided in the embodiments of the present disclosure includes a computer-readable storage medium storing a program code, where instructions included in the program code may be used to execute the steps of the information push method in the embodiments of the method described above, which may be referred to in the embodiments of the method specifically, and are not described herein again.
The embodiments of the present disclosure also provide a computer program, which when executed by a processor implements any one of the methods of the foregoing embodiments. The computer program product may be embodied in hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.
Claims (12)
1. An information pushing method, comprising:
acquiring a first face image of a user, and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
and determining application linking information for the user;
and pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
2. The information pushing method according to claim 1, wherein the check-in record corresponding to the user is generated by adopting the following method:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
3. The information pushing method according to claim 2, wherein the obtaining of the check-in record corresponding to the user based on the first face image of the user includes:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
4. The information pushing method according to any one of claims 1 to 3, wherein the determining application linking information for the user comprises:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
5. The information pushing method according to claim 4, wherein the attribute information includes at least one of:
age information, gender information, and visit history information.
6. An information pushing apparatus, comprising:
the system comprises an acquisition module, a check-in module and a check-in module, wherein the acquisition module is used for acquiring a first face image of a user and acquiring a check-in record corresponding to the user based on the first face image of the user; the check-in record comprises the equipment identification code of the user;
a determination module for determining application linking information for the user;
and the pushing module is used for pushing the application program link information to the terminal equipment of the user based on the equipment identification code of the user.
7. The information push device according to claim 6, further comprising: the generating module is used for generating the check-in record corresponding to the user by adopting the following modes:
acquiring a second face image of the user sent by the terminal equipment and an equipment identification code of the terminal equipment;
and performing check-in processing based on the second face image, and generating a check-in record corresponding to the user based on the second face image and the equipment identification code.
8. The information pushing apparatus according to claim 7, wherein the obtaining module, when obtaining the check-in record corresponding to the user based on the first face image of the user, is configured to:
and matching the second face images in the multiple check-in records with the first face image respectively, and determining the check-in record corresponding to the successfully matched second face image as the check-in record corresponding to the user.
9. The information pushing apparatus according to any one of claims 6 to 8, wherein the determining module, when determining the application linking information for the user, is configured to:
determining the application linking information for the user based on a current exhibition project;
or determining the application program link information for the user based on the attribute information of the user and the current exhibition item.
10. The information pushing apparatus according to claim 9, wherein the attribute information includes at least one of:
age information, gender information, and visit history information.
11. A computer device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the processor performing the steps of the information pushing method according to any one of claims 1 to 5 when the machine-readable instructions are executed by the processor.
12. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which, when executed by a computer device, performs the steps of the information push method according to any one of claims 1 to 5.
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| CN202010509079.6A CN111639977A (en) | 2020-06-07 | 2020-06-07 | Information pushing method and device, computer equipment and storage medium |
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