CN111629015B - Information delivery method, device, system, server and readable medium - Google Patents

Information delivery method, device, system, server and readable medium Download PDF

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Publication number
CN111629015B
CN111629015B CN201910149927.4A CN201910149927A CN111629015B CN 111629015 B CN111629015 B CN 111629015B CN 201910149927 A CN201910149927 A CN 201910149927A CN 111629015 B CN111629015 B CN 111629015B
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China
Prior art keywords
terminal
determining
information delivery
preset
information
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CN111629015A (en
Inventor
王路广
李凡
武跃峰
张长军
张晓鹏
范佳兴
姚思昆
沈艳军
李业介
毛珍珍
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L43/00—Arrangements for monitoring or testing data switching networks
    • H04L43/06—Generation of reports
    • H04L43/065—Generation of reports related to network devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F2027/001—Comprising a presence or proximity detector
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Abstract

The embodiment of the invention discloses an information delivery method, an information delivery device, an information delivery system, a server and a readable medium, wherein the method comprises the following steps: receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength; determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; and carrying out information delivery according to the information delivery parameters. The information release method, device, system, server and readable medium provided by the embodiment of the invention realize efficient information release.

Description

Information delivery method, device, system, server and readable medium
Technical Field
The embodiment of the invention relates to a computer technology, in particular to an information delivery method, an information delivery device, an information delivery system, a server and a readable medium.
Background
The information delivery, such as advertisement delivery, not only can effectively convey information such as products and ideas of information delivery persons, but also can provide references for purchasing demands of information audiences, so that the information delivery has a vital role in daily life.
At present, information delivery by using an information display board has become one of main media for off-line information delivery. In the process of implementing the present invention, the inventor finds that at least the following problems exist in the prior art:
because the unreasonable condition of putting in of information display card can lead to the information to put in and can not play fine propaganda effect, therefore how to carry out information in high efficiency becomes the technical problem that needs to solve.
Disclosure of Invention
In view of the above, the embodiments of the present invention provide a method, an apparatus, a system, a server, and a readable medium for information delivery, so as to implement efficient information delivery.
In a first aspect, an embodiment of the present invention provides an information delivery method, including:
receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength;
determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position;
and carrying out information delivery according to the information delivery parameters.
In a second aspect, an embodiment of the present invention provides an information delivery apparatus, including:
The system comprises a report message receiving module, a report message sending module and a report message sending module, wherein the report message receiving module is used for receiving report messages sent by at least three Wi-Fi probes in a preset time period, and the report messages comprise report time, probe identification, terminal identification and terminal signal strength;
the information delivery parameter determining module is used for determining the position of the terminal in the preset time period according to the positions of the at least three Wi-Fi probes and the report message and determining the information delivery parameter according to the position of the terminal;
and the information delivery module is used for delivering the information according to the information delivery parameters.
In a third aspect, an embodiment of the present invention provides an information delivery system, including:
the system comprises at least three Wi-Fi probes, a server and a terminal, wherein the at least three Wi-Fi probes are used for sending a report message in a preset time period to the server, and the report message comprises report time, probe identification, terminal identification and terminal signal strength;
the server is used for receiving the report message sent by the at least three Wi-Fi probes; determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; the information delivery parameters are used for information delivery.
In a fourth aspect, an embodiment of the present invention provides a server, including:
one or more processors;
a memory for storing one or more programs;
when the one or more programs are executed by the one or more processors, the one or more processors implement the information delivery method according to any embodiment of the present invention.
In a fifth aspect, an embodiment of the present invention provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements an information delivery method according to any embodiment of the present invention.
The embodiment of the invention provides an information delivery method, an information delivery device, an information delivery system, a server and a readable medium, wherein the information delivery method comprises the following steps: receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength; determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; and carrying out information delivery according to the information delivery parameters. According to the information delivery method, device, system, server and readable medium provided by the embodiment of the invention, the positions of the terminals are determined through at least three Wi-Fi probes, the information delivery parameters can be further determined according to the positions of the terminals, and the information delivery is carried out according to the information delivery parameters, so that the efficient information delivery is realized.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, a brief description will be given below of the drawings required for the embodiments or the prior art descriptions, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flowchart of a method for delivering information according to a first embodiment of the present invention;
fig. 2 is a flowchart of a method for delivering information according to a second embodiment of the present invention;
FIG. 3 is a flowchart of another information delivery method according to a second embodiment of the present invention;
fig. 4 is a schematic information card delivering diagram of an application information delivering method according to a second embodiment of the present invention;
fig. 5 is a schematic structural diagram of an information delivery device according to a third embodiment of the present invention;
fig. 6 is a schematic structural diagram of an information delivery system according to a fourth embodiment of the present invention;
fig. 7 is a schematic structural diagram of a server according to a fifth embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be clearly and completely described by means of implementation examples with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention. In the following embodiments, optional features and examples are provided in each embodiment at the same time, and the features described in the embodiments may be combined to form multiple alternatives, and each numbered embodiment should not be considered as only one technical solution.
Example 1
Fig. 1 is a flowchart of a method for information delivery according to an embodiment of the present invention, where the embodiment is applicable to information delivery, for example, information display cards, and the method may be implemented by a server, and may be implemented by software and/or hardware in the server.
Referring to fig. 1, the information delivery method includes the following steps:
s110, receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength.
The preset time period may include at least one time period in a day, and the duration of each time period may be set to the same value or may be set to a different value, for example, when at least three Wi-Fi probes are deployed in a mall for detecting the terminal position, the business hours of the mall may be taken as the preset time period, and each time period with large flow of people in the business hours may also be taken as each time period in the preset time period. Wherein the terminal location can be uniquely determined by at least three Wi-Fi probes. The Wi-Fi probe may refer to a hardware that automatically identifies a terminal (Android or IOS smart phone, laptop, tablet, etc.) that has turned on a Wi-Fi receiving device in a specific range based on a Wi-Fi detection technology, and obtains information related to the terminal.
The specific range refers to coverage range within a detectable distance of Wi-Fi probe signals, the range which can be generally supported in an open environment is 50-200 meters or more in radius, and the specific range is different according to the quality of each Wi-Fi probe; under the indoor condition, the supportable range is influenced by Wi-Fi signal intensity of the terminal, and signal fluctuation caused by shielding and reflection of buildings and indoor environments.
The terminal that has turned on the Wi-Fi receiving device may refer to a terminal that has turned on a Wi-Fi option and automatically scans for nearby Wi-Fi signals. Whether or not the terminal is connected with a Wi-Fi network, the Wi-Fi probe can detect signals emitted by the Wi-Fi probe and record relevant information of the terminal.
The related information of the terminal may include a terminal identifier and a terminal signal strength. The terminal identity may be, for example, medium access control (Media Access Control or Medium Access Control, MAC) information. The MAC address may be a physical address or a hardware address, and may be formed by a string of english plus digital character strings, which has global uniqueness, and is determined by a network card of the mobile terminal device, and is fixedly present after being produced from the mobile terminal device. The signal strength of the terminal can be understood as the Wi-Fi signal strength of the terminal received by the Wi-Fi probe, and can be expressed by the received signal strength (Received Signal Strength Indicator, RSSI).
The Wi-Fi probe can generate a report message after recording the related information of the mobile terminal equipment, and sends the report message to the server through a network. The report message may include, in addition to the terminal identifier and the terminal signal strength, a report time and a probe identifier. The reporting period of the reporting time can be configured, and the reporting period can be set shorter for a scene with higher data real-time requirements. The Wi-Fi probes can acquire reporting time through the same time module so as to ensure the consistency of time. The Wi-Fi probes can be distinguished through probe identification in the report message.
S120, determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining the information delivery parameters according to the terminal position.
The distance between a terminal corresponding to the terminal identifier and a Wi-Fi probe for detecting the terminal signal can be determined according to the terminal identifier and the terminal signal strength in the reported message; according to the distance between the same terminal and Wi-Fi probes corresponding to the probe identifications at the same time, the terminal position can be determined; the change information of the terminal position can be determined according to the change of the terminal position along with the time sequence, and the information delivery parameter can be determined according to the change information of the terminal position.
Optionally, determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message includes:
grouping the reported messages, wherein the rounded reported messages with the same reporting time and terminal identification are positioned in the same group; for each group, determining the distances between the terminal corresponding to the current group and at least three Wi-Fi probes when the terminal corresponding to the current group is in the reporting time corresponding to the current group according to the reporting message in the current group; and determining the position of the terminal corresponding to the current grouping at the reporting time corresponding to the current grouping according to the positions of the at least three Wi-Fi probes and the distances between the terminal corresponding to the current grouping and the at least three Wi-Fi probes respectively.
Table 1 is a table generated by a server according to a part of a report message in the information delivery method according to the first embodiment of the present invention. As shown in table 1, where the terminal signal strength may be expressed in RSSI and the unit may be dbm; the terminal identifier may be a MAC address of the terminal, and the report messages corresponding to the same MAC address may be stored in the same table; the terminal reporting time can be the reporting time determined by Wi-Fi probes corresponding to the probe identifications according to the same time module, and the reporting time unit can be millisecond (ms); wherein each Wi-Fi probe can be provided with a unique probe identity.
TABLE 1
Terminal signal strength (dbm) Terminal identifier (MAC address) Reporting time (ms) Probe identification
-51 00:EC:0A:F3:07:A5 1516843553135 P1
-61 00:EC:0A:F3:07:A5 1516843602244 P2
-56 00:EC:0A:F3:07:A5 1516844422613 P3
-56 00:EC:0A:F3:07:A5 1516844443114 P1
-55 00:EC:0A:F3:07:A5 1516844472864 P2
-56 00:EC:0A:F3:07:A5 1516844592977 P3
-49 00:EC:0A:F3:07:A5 1516844793655 P1
-45 00:EC:0A:F3:07:A5 1516844832263 P2
-52 00:EC:0A:F3:07:A5 1516844872164 P3
The rounding processing may be performed on the reporting time, so that processing steps of grouping the rounded reporting time and reporting messages with the same terminal identifier into a group may be performed. The rounding process is performed on the reporting time, and specifically, the rounding process may be performed on the reporting time by the following rounding formula:
T'＝ceil(T/μ)
wherein T' may represent the rounded reporting time; ceil may represent a rounding function by which rounding may be performed, e.g., ceil (1.6) =1; wherein, T can represent reporting time, μ can represent at least three Wi-Fi probe reporting time errors, and can be set according to specific scenes.
Table 2 is a partial table of the server after grouping the report messages in the information delivery method according to the first embodiment of the present invention, where the rounded report time and the report messages with the same terminal identifier are located in the same group. As shown in table 2, in the grouped table, the rounded reporting time is the same and the terminal identification is the same. According to the grouping table, when the reporting time in the grouping table is determined, the distance between the terminal corresponding to the terminal identifier in the grouping table and each Wi-Fi probe corresponding to the probe identifier can be determined.
TABLE 2
Terminal signal strength (dbm) Terminal identifier (MAC address) Reporting time (ms) Probe identification
-56 00:EC:0A:F3:07:A5 1516843553000 P1
-61 00:EC:0A:F3:07:A5 1516843553000 P2
-56 00:EC:0A:F3:07:A5 1516843553000 P3
-51 00:EC:0A:F3:07:A5 1516843553000 P1
Optionally, when determining the reporting time corresponding to the current packet, according to the reporting message in the current packet, the distances between the terminal corresponding to the current packet and at least three Wi-Fi probes respectively include:
determining the maximum value of the terminal signal intensity respectively corresponding to the various probe identifications according to the report message in the current packet; and determining the distances between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping according to the maximum value of the signal intensity of the terminal corresponding to each probe identification.
Taking table 2 as an example, according to the report message in the current packet, determining the maximum value of the terminal signal strength corresponding to each probe identifier respectively may specifically be: according to the report message in Table 2, it is determined that the maximum values of the terminal signal intensities corresponding to the probe identifications P1, P2 and P3 are-56 dbm, -61dbm and-56 dbm, respectively. According to the maximum value of the signal intensity of the terminal corresponding to each probe mark, determining the distance between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping, wherein the distance between the terminal and the at least three Wi-Fi probes can be calculated according to the following distance measurement formula in the RSSI distance measurement technology:
RSSI＝A-10nlg(d)
Wherein, RSSI can represent the terminal signal strength; a may represent an RSSI value measured when the distance d between the terminal and the Wi-Fi probe is 1m, and may be set to-50, for example; n may represent a signal attenuation factor, and the value range is generally 2-4, for example, may be set to 2; d may represent the distance between the terminal and the Wi-Fi probe, and the unit may be meters (m). Through the above formula, the distances d1, d2 and d3 between the terminals corresponding to the terminal identifications and Wi-Fi probes corresponding to the probe identifications P1, P2 and P3 in table 2 can be determined.
Wherein, the actual deployment positions of at least three Wi-Fi probes may be plotted in a coordinate system in proportion, for example, the deployment positions of Wi-Fi probes corresponding to P1, P2, and P3 may correspond to points (x 1, y 1), (x 2, y 2), and (x 3, y 3) in the coordinate system, respectively. When the Wi-Fi probes are more than three, determining the terminal position (x, y) through an overdetermined equation, and determining the terminal position (x, y) through a fitting mode; when the Wi-Fi probes are three, the terminal position (x, y) is determined according to a distance formula.
The change information of the terminal position can be determined according to the change of the terminal position along with the time sequence, and the information delivery parameter can be determined according to the change information of the terminal position, for example, the information delivery parameter such as the information delivery position, the delivery period and the like.
S130, information delivery is carried out according to the information delivery parameters.
The information release parameters can be determined according to the change information of the terminal position, for example, the information release parameters can be information release positions, release periods and the like; information delivery may be performed according to information delivery parameters, for example, information delivery according to information delivery locations, and/or information delivery according to information delivery periods.
According to the information delivery method provided by the embodiment, the reporting information sent by at least three Wi-Fi probes in the preset time period is received, the terminal position in the preset time period is determined according to the positions of the at least three Wi-Fi probes and the reporting information, the information delivery parameters are determined according to the terminal position, and the information delivery is carried out according to the information delivery parameters. The position of the information audience can be reflected to a certain extent by determining the position of the terminal in the preset time, and information is put in according to the position of the information audience in the preset time period, so that efficient information put in is realized.
Example two
The embodiment optimizes information delivery parameters according to the terminal position and information delivery according to the information delivery parameters on the basis of the embodiment. The specific optimization mode is as follows: determining information delivery parameters according to the terminal position, including: determining the flow direction of the terminal and/or the statistical time length of the terminal passing through a preset area according to the position of the terminal; correspondingly, the information release is carried out according to the information release parameters, which comprises the following steps: and determining the information release position according to the terminal flow direction and/or determining the information release period according to the statistical time length. The present embodiment has the same inventive concept as the above embodiment, and the same or corresponding terms are explained as the above embodiment, and the present embodiment is not repeated.
Fig. 2 is a flowchart of an information delivery method according to a second embodiment of the present invention. Referring to fig. 2, the information delivery method includes the steps of:
s210, receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength;
s220, determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining the terminal flow direction according to the terminal position;
s230, determining the information delivery position according to the terminal flow direction.
The terminal positions are ordered in time sequence, so that the moving direction of the terminal can be determined. If the terminal positions detectable by at least three Wi-Fi probes within the preset time period are ordered, the terminal flow direction can be obtained on the basis of the big data, and the terminal number in the same moving direction can be understood. The information delivery position can be determined according to the direction with more terminals in the same moving direction, for example, the number of terminals in the moving direction from the A position to the B position in a preset time period is 100, and the number of terminals in the moving direction from the B position to the A position is 50, so that the information delivery position can be the delivery position facing the A position, thereby increasing the number of information audiences and improving the information delivery efficiency.
Optionally, determining the terminal flow direction according to the terminal position includes:
grouping the terminal positions in a preset time period, wherein the terminals corresponding to the same grouping are the same; determining the average position of the terminal corresponding to each group, and determining the flow direction of the terminal according to the average position of the terminal corresponding to each group and the preset two standard point positions.
The server may divide the N terminal positions corresponding to each terminal into two groups in time sequence, that is, each group of each terminal includes N/2 terminal positions. The server may average the N/2 terminal locations in each group of each terminal, i.e., may determine the average location in each group of each terminal. The server may correspond the average position in each group of each terminal to a standard point closer to a preset distance from the two standard points, and may determine the moving direction of each terminal according to the preset standard point corresponding to the average position in each group of each terminal. The server may determine the number of terminals in the same moving direction, i.e. determine the terminal flow direction, according to the moving direction of each terminal. For example, the server may divide the N terminal positions corresponding to the terminal No. 1 into two groups according to a time sequence, where the average position in the group No. 1 that is earlier in time is closer to the standard point a, and the average position in the group No. 2 that is later in time is closer to the standard point B, and the moving direction of the terminal No. 1 is from the position a to the position B. The server can determine the number of terminals from the A position to the B position and the number of terminals from the B position to the A position in the 1-M terminal according to the moving direction of the 1-M terminal, namely, the terminal flow direction. When the number of terminals in the moving direction from the a position to the B position is greater than or equal to the number of terminals in the moving direction from the B position to the a position, the information delivery position may be a delivery position facing the a position; when the number of terminals in the moving direction from the A position to the B position is smaller than that of terminals in the moving direction from the B position to the A position, the information delivery position can be a delivery position facing the B position, so that the number of information audiences can be increased, and the information delivery efficiency is improved.
Optionally, after determining the terminal flow direction, the method further includes: and determining the peak time of the terminal flow according to the terminal flow direction, and setting the information content put in the peak time of the terminal flow.
The terminal flow peak time is determined according to the terminal flow direction, which can be understood as determining the terminal flow peak time according to the number of terminals in the same moving direction in a preset time period. The time period that the number of terminals in the same moving direction in the preset time period is larger than the preset threshold value can be used as the terminal flow peak time, and the information content delivered in the terminal flow peak time can be set, so that more important information content can be ensured to have more information audiences, and the information delivery efficiency is improved.
Fig. 3 is a flowchart of another information delivery method according to the second embodiment of the present invention. Referring to fig. 3, the information delivery method includes the steps of:
s310, receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength;
s320, determining the position of the terminal in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining the statistical time length of the terminal passing through a preset area according to the position of the terminal;
S330, determining an information delivery period according to the statistical time length.
The terminal positions are ordered according to time sequence, so that the time length of the terminal passing through any two terminal positions can be determined, and if the terminal positions are matched with the preset area, the time length of the terminal passing through the preset area can be obtained. If the positions of the terminals detected by at least three Wi-Fi probes in the preset time period are matched with the preset area, the time length of the terminals passing through the preset area can be obtained, the statistical time length of the terminals passing through the preset area can be obtained on the basis of the big data, and the average time length of the terminals passing through the preset area can be understood as the obtained time length. The information delivery period can be determined according to the statistical time length, for example, the statistical time length from the A position to the B position of 100 terminals in a preset time period is 15s, and the information delivery period time can be set to be 15s, so that an information audience can receive delivered information more completely, and the information delivery efficiency is improved.
Optionally, determining, according to the terminal position, a statistical duration of the terminal passing through the preset area includes:
determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein the area between the two preset standard points is taken as a preset area; and determining the time length of each terminal passing through the preset area according to the time interval of each terminal at each two matching positions, and determining the statistical time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area.
Wherein, two terminal positions closest to the preset two standard points in the terminal positions corresponding to the same terminal can be used as two matched positions; the time interval of each terminal at each two matching positions can be used as the time length of each terminal passing through a preset area; and averaging the time length of each terminal passing through the preset area in the preset time period to determine the statistical time length of the terminal passing through the preset area.
The two information delivery methods provided in this embodiment may be combined with each other, that is, the terminal flow direction and the statistical duration of the terminal passing through the preset area may be determined according to the terminal position; correspondingly, the information delivery position can be determined according to the terminal flow direction, and the information delivery period can be determined according to the statistical time length.
Optionally, the information delivery method further includes:
acquiring on-line data of each terminal according to each terminal identifier, and determining image data of each user according to the on-line data of each terminal; and setting information content put in a preset time period according to the portrait data of each user.
The server can sort the reported messages and perform matching mapping by utilizing the own data or the third party data in the enterprise. The matching mapping may be that the terminal identifier in the report message and the terminal identifier of the own data or the third party data are matched and mapped, so as to obtain online data of each terminal, so as to obtain the user portrait. The user portrayal is understood to be a labeling of user features, such as social attributes, lifestyle and consumption behavior of the user. According to the information content released in the preset time period set by the image data of each user, the demand information of the information audience can be released more accurately, and the information release efficiency is improved.
Fig. 4 is a schematic diagram of information card placement according to the application information placement method provided in the second embodiment of the present invention. Wherein, the actual storefront OABC can be drawn into an XY coordinate system according to a certain proportion; wherein, P1, P2 and P3 are respectively three Wi-Fi probes deployed; wherein t1, t2, t3, t4, t5 and t6 are respectively six terminal positions obtained by the No. 1 terminal in time sequence; wherein M1 and M2 are two preset standard points, and the area between two virtual lines passing through M1 and M2 can be used as a preset area; wherein S1 and S2 are the front and back of the information display board respectively.
The six terminal positions may be divided into two groups according to time, the first group may be t1, t2 and t3, the second group may be t4, t5 and t6, and the average positions of the first group and the average position of the second group are respectively obtained, so that the first group average position may be determined to be closer to the standard point M1, the second group average position may be closer to the standard point M2, and the moving direction of the terminal No. 1 may be expressed as from the M1 position to the M2 position. Similarly, the moving direction of each terminal in the same time period can be determined, and if the number of terminals moving from the M1 position to the M2 position is smaller than the number of terminals moving from the M2 position to the M1 position, the front S1 of the information display board can face the M2 position; if the number of terminals moving from the M1 position to the M2 position is greater than the number of terminals moving from the M2 position to the M1 position, the front surface S1 of the information display board may face the M1 position, so as to ensure that more information audiences may receive the delivered information.
Wherein, it can be determined that two positions closest to the standard points M1 and M2 in the six terminal positions are t1 and t5, respectively, and then t1 and t5 can be taken as two matching positions; the time interval of the terminal No. 1 at the positions t1 and t5 can be used as the time length of the terminal No. 1 passing through the preset area. Similarly, the time interval of each terminal at each two matching positions can be determined as the time length of each terminal passing through the preset area, and the statistical time length of each terminal passing through the preset area can be determined by averaging the time length of each terminal passing through the preset area in the preset time period. And determining the information release period according to the statistical time length, so that the information audience can receive the released information more completely.
The information delivery method provided by the embodiment optimizes the information delivery parameters determined according to the terminal position and the information delivery according to the information delivery parameters. The method comprises the steps that the flow direction of a terminal and/or the statistical time length of the terminal passing through a preset area can be determined according to the position of the terminal; correspondingly, the information delivery position is determined according to the terminal flow direction and/or the information delivery period is determined according to the statistical time length. And setting an information release position and an information release period according to the terminal position in the preset time, so that the information release is more reasonable. In addition, the present embodiment has the same inventive concept as the above-described embodiment, technical details not described in detail in the present embodiment can be referred to the above-described embodiment, and the present embodiment can achieve the same advantageous effects as the above-described embodiment.
Example III
Fig. 5 is a schematic structural diagram of an information delivery device according to a third embodiment of the present invention, where the present embodiment is applicable to information delivery, for example, in the case of information display board delivery. The device provided by the embodiment of the invention can realize the information release method and realize the efficient release of the information.
Referring to fig. 5, the information delivery device in this embodiment includes:
the report message receiving module 510 is configured to receive report messages sent by at least three Wi-Fi probes within a preset time period, where the report messages include report time, probe identifier, terminal identifier and terminal signal strength;
the information delivery parameter determining module 520 is configured to determine a terminal position within a preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determine an information delivery parameter according to the terminal position;
the information delivery module 530 is configured to perform information delivery according to the information delivery parameters.
Optionally, the information delivery parameter determining module 520 includes:
the reporting message grouping sub-module is used for grouping the reporting messages, wherein the rounded reporting time and the reporting messages with the same terminal identification are positioned in the same grouping; the distance determining submodule is used for determining the distances between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping according to the reporting information in the current grouping; and the position determining sub-module is used for determining the position of the terminal corresponding to the current grouping at the reporting time corresponding to the current grouping according to the positions of the at least three Wi-Fi probes and the distances between the terminal corresponding to the current grouping and the at least three Wi-Fi probes respectively.
Further, the distance determination submodule is specifically configured to:
determining the maximum value of the terminal signal intensity respectively corresponding to the various probe identifications according to the report message in the current packet; and determining the distances between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping according to the maximum value of the signal intensity of the terminal corresponding to each probe identification.
Optionally, the information delivery parameter determining module 520 is specifically configured to:
determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining the terminal flow direction according to the terminal position; correspondingly, the information delivery module 530 is configured to determine an information delivery position according to a terminal flow direction.
Optionally, the information delivery parameter determining module 520 is specifically configured to:
determining the position of a terminal in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining the statistical time length of the terminal passing through a preset area according to the position of the terminal; correspondingly, the information delivery module 530 is configured to determine an information delivery period according to the statistical duration.
Optionally, the information delivery parameter determining module 520 includes:
a terminal position grouping sub-module, configured to group terminal positions in a preset time period, where terminals corresponding to the same group are the same; the terminal flow direction determining sub-module is used for determining the average position of the terminal corresponding to each group, and determining the terminal flow direction according to the average position of the terminal corresponding to each group and the preset two standard point positions.
Optionally, the information delivery parameter determining module 520 further includes:
and the peak time information content determining submodule is used for determining the peak time of the terminal flow according to the terminal flow after determining the terminal flow direction and setting the information content put in the peak time of the terminal flow.
Optionally, the information delivery parameter determining module 520 further includes:
the standard point matching sub-module is used for determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein a region between the two preset standard points is used as a preset region; the statistics opportunity determining sub-module is used for determining the time length of each terminal passing through the preset area according to the time interval of each terminal at each two matching positions, and determining the statistics time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area.
Optionally, the information delivery device further includes:
the user portrait data determining module is used for acquiring online data of each terminal according to the terminal identification and determining the user portrait data according to the online data of each terminal; correspondingly, the information delivering module 530 is configured to set the information content delivered in the preset time period according to the image data of each user.
The information delivery device provided in this embodiment belongs to the same inventive concept as the information delivery method provided in the above embodiment, and technical details not described in detail in this embodiment can be seen in the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.
Example IV
Fig. 6 is a schematic structural diagram of an information delivery system according to a fourth embodiment of the present invention, where the present embodiment is applicable to information delivery, for example, in the case of information display cards. The system provided by the embodiment of the invention can realize the information release method and realize the efficient release of information.
Referring to fig. 6, the information delivery system in this embodiment includes:
the at least three Wi-Fi probes 610 are configured to send a report message in a preset time period to the server, where the report message includes a report time, a probe identifier, a terminal identifier, and a terminal signal strength;
a server 620, configured to receive a report message sent by at least three Wi-Fi probes; determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; the information release parameters are used for information release.
Optionally, the server 620 determines the terminal position within a preset time period according to the positions of the at least three Wi-Fi probes and the report message, including:
grouping the reported messages, wherein the rounded reported messages with the same reporting time and terminal identification are positioned in the same group; for each group, determining the distances between the terminal corresponding to the current group and at least three Wi-Fi probes when the terminal corresponding to the current group is in the reporting time corresponding to the current group according to the reporting message in the current group; and determining the position of the terminal corresponding to the current grouping at the reporting time corresponding to the current grouping according to the positions of the at least three Wi-Fi probes and the distances between the terminal corresponding to the current grouping and the at least three Wi-Fi probes respectively.
Optionally, when determining, according to the report message in the current packet, the distance between the terminal corresponding to the current packet and at least three Wi-Fi probes when the terminal corresponding to the current packet is at the report time corresponding to the current packet, the server 620 includes:
determining the maximum value of the terminal signal intensity respectively corresponding to the various probe identifications according to the report message in the current packet; and determining the distances between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping according to the maximum value of the signal intensity of the terminal corresponding to each probe identification.
Optionally, the server 620 determines information delivery parameters according to the terminal position, including: determining the flow direction of the terminal and/or the statistical time length of the terminal passing through a preset area according to the position of the terminal; correspondingly, the information delivery parameter is used for information delivery, and comprises the following steps: and determining the information release position according to the terminal flow direction and/or determining the information release period according to the statistical time length.
Optionally, the server 620 determines a terminal flow direction according to the terminal position, including:
grouping the terminal positions in a preset time period, wherein the terminals corresponding to the same grouping are the same; determining the average position of the terminal corresponding to each group, and determining the flow direction of the terminal according to the average position of the terminal corresponding to each group and the preset two standard point positions.
Optionally, after determining the terminal flow direction, the server 620 further includes:
and determining the peak time of the terminal flow according to the terminal flow direction, and setting the information content put in the peak time of the terminal flow.
Optionally, the determining, by the server 620, a statistical duration of the terminal passing through the preset area according to the terminal position includes:
determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein the area between the two preset standard points is taken as a preset area; and determining the time length of each terminal passing through the preset area according to the time interval of each terminal at each two matching positions, and determining the statistical time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area.
Optionally, the server 620 may be further configured to obtain online data of each terminal according to each terminal identifier, and determine image data of each user according to the online data of each terminal; and setting information content put in a preset time period according to the portrait data of each user.
The information delivery system provided in this embodiment belongs to the same inventive concept as the information delivery method provided in the above embodiment, and technical details not described in detail in this embodiment can be seen in the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.
Example five
The embodiment provides a server, which can be used for information delivery, for example, in the case of information display board delivery. Fig. 7 is a schematic structural diagram of a server according to a fifth embodiment of the present invention. Referring to fig. 7, the server includes:
one or more processors 710;
a memory 720 for storing one or more programs;
the one or more programs, when executed by the one or more processors 710, cause the one or more processors 710 to implement the information delivery method as set forth in the above embodiments.
One processor 710 is illustrated in fig. 7; processor 710 and memory 720 may be connected by a bus or other means, for example in fig. 7.
The memory 720 is a computer readable storage medium, and may be used to store a software program, a computer executable program, and modules, such as program instructions/modules corresponding to the information delivery method in the embodiment of the present invention. The processor 710 executes various functional applications of the server and data processing, i.e., implements the information delivery method described above, by running software programs, instructions, and modules stored in the memory 720. The information release method mainly comprises the following steps: receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength; determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; and carrying out information delivery according to the information delivery parameters.
Memory 720 may include primarily a program storage area and a data storage area, wherein the program storage area may store an operating system, at least one application program required for functionality; the storage data area may store data created according to the use of the terminal, etc. In addition, memory 720 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid-state storage device. In some examples, memory 720 may further include memory located remotely from processor 710, which may be connected to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The server proposed in the present embodiment and the information delivery method proposed in the foregoing embodiment belong to the same inventive concept, and technical details not described in detail in the present embodiment can be seen in the foregoing embodiment, and the present embodiment has the same beneficial effects as the foregoing embodiment.
Example six
The present embodiment provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the information delivery method as set forth in the above embodiments. The information release method mainly comprises the following steps: receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength; determining the terminal position in a preset time period according to the positions of at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; and carrying out information delivery according to the information delivery parameters.
The readable medium according to the present embodiment belongs to the same inventive concept as the information delivery method according to the above embodiment, and technical details not described in detail in the present embodiment can be seen in the above embodiment, and the present embodiment has the same advantages as the above embodiment.
From the above description of embodiments, it will be clear to a person skilled in the art that the present invention may be implemented by means of software and necessary general purpose hardware, but of course also by means of hardware, although in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a computer readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, etc., including several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to execute the method of the embodiments of the present invention.
Note that the above is only a preferred embodiment of the present invention and the technical principle applied. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, while the invention has been described in connection with the above embodiments, the invention is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit or scope of the invention, which is set forth in the following claims.

Claims (9)

1. An information delivery method is characterized by comprising the following steps:
receiving a report message sent by at least three Wi-Fi probes in a preset time period, wherein the report message comprises report time, probe identification, terminal identification and terminal signal strength;
determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position;
information is put in according to the information putting parameters;
wherein, the determining the information delivery parameter according to the terminal position includes:
determining the terminal flow direction and/or the statistical duration of the terminal passing through a preset area according to the terminal position;
the information delivery according to the information delivery parameters comprises the following steps:
determining an information delivery position according to the terminal flow direction and/or determining an information delivery period according to the statistical time length;
the determining the terminal flow direction according to the terminal position includes:
grouping the terminal positions in the preset time period, wherein the terminals corresponding to the same grouping are the same;
determining the average position of the terminals corresponding to each group, determining the moving direction of each terminal according to the average position of the terminals corresponding to each group and the preset two standard point positions, and determining the terminal flow direction based on the number of the terminals in the same moving direction;
The determining, according to the terminal position, a statistical duration of the terminal passing through a preset area includes:
determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein the area between the two preset standard points is used as the preset area;
determining the time length of each terminal passing through a preset area according to the time interval of each terminal at each two matching positions, and determining the statistical time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area; the statistical time length is an average value of time lengths of the terminals passing through a preset area.
2. The method of claim 1, wherein the determining the terminal location within the preset time period according to the locations of the at least three Wi-Fi probes and the report message comprises:
grouping the reported messages, wherein the rounded reported messages with the same reporting time and terminal identification are positioned in the same group;
for each group, determining the distances between the terminal corresponding to the current group and at least three Wi-Fi probes when the terminal corresponding to the current group is in the reporting time corresponding to the current group according to the reporting message in the current group;
And determining the position of the terminal corresponding to the current grouping at the reporting time corresponding to the current grouping according to the positions of the at least three Wi-Fi probes and the distances between the terminal corresponding to the current grouping and the at least three Wi-Fi probes respectively.
3. The method of claim 2, wherein determining, according to the report message in the current packet, the distances between the terminal corresponding to the current packet and at least three Wi-Fi probes when the report time corresponding to the current packet is determined, respectively, includes:
determining the maximum value of the terminal signal intensity respectively corresponding to the various probe identifications according to the report message in the current packet;
and determining the distances between the terminal corresponding to the current grouping and at least three Wi-Fi probes when the terminal corresponding to the current grouping is in the reporting time corresponding to the current grouping according to the maximum value of the signal intensity of the terminal corresponding to each probe identification.
4. A method according to any of claims 1-3, characterized in that after determining the terminal flow direction, the method further comprises:
and determining the peak time of the terminal flow according to the terminal flow direction, and setting the information content put in the peak time of the terminal flow.
5. The method of any one of claims 1-4, further comprising:
Acquiring on-line data of each terminal according to each terminal identifier, and determining image data of each user according to the on-line data of each terminal;
and setting information content put in the preset time period according to the portrait data of each user.
6. An information delivery apparatus, comprising:
the system comprises a report message receiving module, a report message sending module and a report message sending module, wherein the report message receiving module is used for receiving report messages sent by at least three Wi-Fi probes in a preset time period, and the report messages comprise report time, probe identification, terminal identification and terminal signal strength;
the information delivery parameter determining module is used for determining the position of the terminal in the preset time period according to the positions of the at least three Wi-Fi probes and the report message and determining the information delivery parameter according to the position of the terminal;
the information delivery module is used for delivering information according to the information delivery parameters;
the information delivery parameter determining module is specifically configured to:
determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining the terminal flow direction according to the terminal position; correspondingly, the information delivery module is used for determining an information delivery position according to the terminal flow direction;
The information delivery parameter determining module is specifically configured to:
determining the position of a terminal in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining the statistical time length of the terminal passing through a preset area according to the position of the terminal; correspondingly, the information delivery module is used for determining an information delivery period according to the statistical time length;
the information delivery parameter determining module comprises:
a terminal position grouping sub-module, configured to group terminal positions in a preset time period, where terminals corresponding to the same group are the same; the terminal flow direction determining sub-module is used for determining the average position of the terminals corresponding to each group, determining the moving direction of each terminal according to the average position of the terminals corresponding to each group and the preset two standard point positions, and determining the terminal flow direction based on the number of the terminals in the same moving direction;
wherein, the information delivery parameter determining module further comprises:
the standard point matching sub-module is used for determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein a region between the two preset standard points is used as a preset region; the statistics opportunity determining submodule is used for determining the time length of each terminal passing through the preset area according to the time interval of each terminal at each two matching positions, and determining the statistics time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area; the statistical time length is an average value of time lengths of the terminals passing through a preset area.
7. An information delivery system, comprising:
the system comprises at least three Wi-Fi probes, a server and a terminal, wherein the at least three Wi-Fi probes are used for sending a report message in a preset time period to the server, and the report message comprises report time, probe identification, terminal identification and terminal signal strength;
the server is used for receiving the report message sent by the at least three Wi-Fi probes; determining the terminal position in the preset time period according to the positions of the at least three Wi-Fi probes and the report message, and determining information release parameters according to the terminal position; the information release parameters are used for information release;
the server determines information delivery parameters according to the terminal position, and the information delivery parameters comprise: determining the terminal flow direction and/or the statistical duration of the terminal passing through a preset area according to the terminal position; the information delivery parameter is used for information delivery, and comprises the following steps: determining an information delivery position according to the terminal flow direction and/or determining an information delivery period according to the statistical time length;
the determining the terminal flow direction according to the terminal position includes:
grouping the terminal positions in the preset time period, wherein the terminals corresponding to the same grouping are the same;
Determining the average position of the terminals corresponding to each group, determining the moving direction of each terminal according to the average position of the terminals corresponding to each group and the preset two standard point positions, and determining the terminal flow direction based on the number of the terminals in the same moving direction;
the determining, according to the terminal position, a statistical duration of the terminal passing through a preset area includes:
determining two matching positions matched with two preset standard points in the terminal positions corresponding to the same terminal, wherein the area between the two preset standard points is used as the preset area;
determining the time length of each terminal passing through a preset area according to the time interval of each terminal at each two matching positions, and determining the statistical time length of each terminal passing through the preset area according to the time length of each terminal passing through the preset area; the statistical time length is an average value of time lengths of the terminals passing through a preset area.
8. A server, the server comprising:
one or more processors;
a memory for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information delivery method of any of claims 1-5.
9. A computer-readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the information delivery method according to any one of claims 1-5.
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