CN107507022A - A kind of advertising results appraisal procedure and terminal - Google Patents
A kind of advertising results appraisal procedure and terminal Download PDFInfo
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- CN107507022A CN107507022A CN201710652057.3A CN201710652057A CN107507022A CN 107507022 A CN107507022 A CN 107507022A CN 201710652057 A CN201710652057 A CN 201710652057A CN 107507022 A CN107507022 A CN 107507022A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The present invention relates to field of computer technology, more particularly to a kind of advertising results appraisal procedure and terminal, its method to include：Obtain the number of units of mobile terminal in certain limit；Obtain the quantity purchase of product corresponding to the advertising message played；According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.The present invention solves the problems, such as in the prior art not assessing advertising results；And by the above method, advertiser can also know which bar advertising results is preferable simple and clearly, and the making for follow-up ad content provides reference.
Description
Technical field
The present invention relates to field of computer technology, more particularly to a kind of advertising results appraisal procedure and terminal.
Background technology
Gust display screen on existing cashier's machine is largely used for advertising by businessman, and the effect of advertising statistics lacks letter
Single intuitive and reliable mode.Commercial producer lacks the advertistics result with reference value when preparing advertising content, and
Advertising results are difficult to count, and which kind of good advertising effect advertiser does not know.
The content of the invention
The technical problems to be solved by the invention are：The present invention provides a kind of advertising results appraisal procedure and terminal, solves
The problem of existing advertising results are difficult to assess.
In order to solve the above-mentioned technical problem, the invention provides a kind of advertising results appraisal procedure, comprise the following steps：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
Present invention also offers a kind of advertising results to assess terminal, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, following steps are realized during the computing device described program：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
Beneficial effects of the present invention are：
The present invention is by the above method, and the first conversion ratio being calculated, first conversion ratio is higher, then represents advertisement
Effect is better, by the first conversion ratio being calculated, can assess the advertising results of advertising message to a certain extent, solve
The problem of in the prior art can not assessing advertising results；And by the above method, advertiser also can be intuitively bright
Ground knows which bar advertising results is preferable, and the making for follow-up ad content provides reference.
Brief description of the drawings
Fig. 1 is the key step schematic diagram according to a kind of advertising results appraisal procedure of the embodiment of the present invention；
Fig. 2 is to assess terminal structure schematic diagram according to a kind of advertising results of the embodiment of the present invention；
Label declaration：
1st, memory；2nd, processor.
Embodiment
To describe the technology contents of the present invention, the objects and the effects in detail, below in conjunction with embodiment and coordinate attached
Figure is explained in detail.
Fig. 1 is refer to, the invention provides a kind of advertising results appraisal procedure, is comprised the following steps：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
It was found from foregoing description, the present invention is by the above method, the first conversion ratio being calculated, first conversion ratio
It is higher, then represent that advertising results are better, by the first conversion ratio being calculated, advertising message can be assessed to a certain extent
Advertising results, solve the problems, such as in the prior art not assessing advertising results；And pass through the above method, advertisement
Master can also know which bar advertising results is preferable simple and clearly, and the making for follow-up ad content provides reference.
Further, the S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
It was found from foregoing description, because the mobile terminal of user at this stage is in WiFi normally opens mostly, by upper
The method of stating can described in quick obtaining around WiFi wireless network cards mobile terminal number of units, so as to calculate the first conversion ratio, on
The method of stating improves data acquisition efficiency.
Further, " number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains mobile terminal
Number of units " is specially：
The thing for each mobile terminal for opening WiFi function is obtained by the WiFi wireless network cards of default cash register
Manage address and signal intensity；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is to move
The number of units of dynamic terminal.
It was found from foregoing description, by adjusting the size of predetermined threshold value, the mobile terminal that can make to acquire is in
Within the WiFi wireless network cards certain limit, the scope is that can observe the effective range of advertisement, to a certain extent
Improve the accuracy of data calculating.
Further, the number of units of mobile terminal is obtained in preset time period.
It was found from foregoing description, by obtaining the number of units of mobile terminal in preset time period, it is easy to data statistic analysis, makes
The first conversion ratio being calculated is more nearly actual value.
Further, the S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
It was found from foregoing description, the quantity purchase of product and the number of units of mobile terminal are obtained by the period, so as to
The conversion ratio of advertisement is calculated, so as to assess advertising results, it is possible to increase the reliability and stability of assessment.
Further, " product corresponding to the advertising message played in the period in cash register gust display screen is obtained
Quantity purchase " is specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
It was found from foregoing description, by the above method, the product can be rapidly and accurately obtained within the period
Quantity purchase, so as to improve the reliability of advertising results assessment.
Further, described a kind of advertising results appraisal procedure, in addition to：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest time
Section；
According to the second conversion ratio highest period, when playing the broadcasting of the advertising message in adjustment gust display screen
Between.
It was found from foregoing description, the second conversion ratio highest period can rapidly and accurately be obtained by the above method,
So as to be adjusted to the advertisement information play time of the product, advertising message is played out in the period of best results, is had
Effect improves the resource utilization that gust display screen plays advertisement.
Further, described a kind of advertising results appraisal procedure, in addition to：
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or broken line are drawn
Figure.
It was found from foregoing description, advertiser can be allowed to be visually known each by the block diagram or line chart of generation
The ad conversion rates of period, advertising message is played out so as to select the best period.
Further, described a kind of advertising results appraisal procedure, in addition to：
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and the advertisement letter is played in gust display screen
The reproduction time of breath.
It was found from foregoing description, by the above method, the 3rd front and rear conversion ratio and the can be played by comparison ad.
Two conversion ratios, so as to obtain the advertising results optimal period, advertising message is played out in the period of best results, effectively
Gust display screen is improved to play the resource utilization of advertisement and improve the effect of publicity of advertising message.
Further, the S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
It was found from foregoing description, pass through above-mentioned the first conversion ratio that can quickly obtain advertising message.
Fig. 2 is refer to, a kind of advertising results provided by the invention assess terminal, including memory 1, processor 2 and storage
On memory 1 and the computer program that can be run on processor 2, the processor 2 are realized following when performing described program
Step：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
Further, a kind of described advertising results assess terminal, and the S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
Further, a kind of described advertising results assess terminal, " obtain surrounding by default WiFi wireless network cards
The number of WiFi equipment, obtain the number of units of mobile terminal " be specially：
The thing for each mobile terminal for opening WiFi function is obtained by the WiFi wireless network cards of default cash register
Manage address and signal intensity；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is to move
The number of units of dynamic terminal.
Further, a kind of described advertising results assess terminal, and the number of units of mobile terminal is obtained in preset time period.
Further, a kind of described advertising results assess terminal, and the S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
Further, a kind of described advertising results assess terminal, " obtain in the period in cash register gust display screen
The quantity purchase of product corresponding to the advertising message of broadcasting " is specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
Further, a kind of described advertising results assess terminal, the step realized during the computing device described program
Suddenly also include：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest time
Section；
According to the second conversion ratio highest period, when playing the broadcasting of the advertising message in adjustment gust display screen
Between.
Further, a kind of described advertising results assess terminal, the step realized during the computing device described program
Suddenly also include：
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or broken line are drawn
Figure.
Further, a kind of described advertising results assess terminal, the step realized during the computing device described program
Suddenly also include：
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and the advertisement letter is played in gust display screen
The reproduction time of breath.
Further, a kind of described advertising results assess terminal, and the S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
Fig. 1 is refer to, embodiments of the invention one are：
The invention provides a kind of advertising results appraisal procedure, comprise the following steps：
S1：Obtain the number of units of mobile terminal in certain limit；
The S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal " it is specific
For：
Obtained in preset time period by the WiFi wireless network cards of default cash register and open each of WiFi function
The physical address and signal intensity of platform mobile terminal；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is to move
The number of units of dynamic terminal.
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
The S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
" quantity purchase for obtaining product corresponding to the advertising message played in the period in cash register gust display screen "
Specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
The S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
It was found from foregoing description, by the first conversion ratio being calculated, advertising message can be assessed to a certain extent
Advertising results, solve the problems, such as in the prior art not assessing advertising results；And pass through the above method, advertisement
Master can also know which bar advertising results is preferable simple and clearly, and the making for follow-up ad content provides reference.
Embodiments of the invention two are：
The present embodiment two and the difference of embodiment one be, a kind of advertising results method of estimation, in addition to：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest time
Section；
According to the second conversion ratio highest period, when playing the broadcasting of the advertising message in adjustment gust display screen
Between；
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or broken line are drawn
Figure.
It was found from foregoing description, the second conversion ratio highest period can rapidly and accurately be obtained by the above method,
So as to be adjusted to the advertisement information play time of the product, advertising message is played out in the period of best results, is had
Effect improves the resource utilization that gust display screen plays advertisement；And by the block diagram or line chart of generation advertiser can be allowed straight
The ad conversion rates that each period is recognized on ground are seen, advertising message is played out so as to select the best period.
Embodiments of the invention three are：
The present embodiment three and the difference of embodiment one be, a kind of advertising results method of estimation, in addition to：
Preset time period set；
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and the advertisement letter is played in gust display screen
The reproduction time of breath.
It was found from foregoing description, by the above method, the 3rd front and rear conversion ratio and the can be played by comparison ad.
Two conversion ratios, so as to obtain the advertising results optimal period, advertising message is played out in the period of best results, effectively
Gust display screen is improved to play the resource utilization of advertisement and improve the effect of publicity of advertising message.
Fig. 2 is refer to, embodiments of the invention four are：
The invention provides a kind of advertising results to assess terminal, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, it is characterised in that realize following steps during the computing device described program：
S1：Obtain the number of units of mobile terminal in certain limit；
The S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal " it is specific
For：
Obtained in preset time period by the WiFi wireless network cards of default cash register and open each of WiFi function
The physical address and signal intensity of platform mobile terminal；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is to move
The number of units of dynamic terminal.
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
The S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
" quantity purchase for obtaining product corresponding to the advertising message played in the period in cash register gust display screen "
Specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
The S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
Embodiments of the invention five are：
The present embodiment five and the difference of example IV are that a kind of advertising results estimate terminal, the computing device institute
The step of being realized when stating program also includes：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest time
Section；
According to the second conversion ratio highest period, when playing the broadcasting of the advertising message in adjustment gust display screen
Between；
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or broken line are drawn
Figure.
Embodiments of the invention six are：
The present embodiment six and the difference of example IV are that a kind of advertising results estimate terminal, the computing device institute
The step of being realized when stating program also includes：
Preset time period set；
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and the advertisement letter is played in gust display screen
The reproduction time of breath.
Embodiments of the invention seven are：
Nowadays the wifi of personal mobile phone has wifi wireless networks corresponding to the present invention all in normally open on cashier's machine
Card, changed and supported by wifi hardware drivings, the wireless network card on the cashier's machine can pass through wifi signal acquisition preset times
How many opens wifi equipment (acquisition methods in certain limit in section：The function needs not rely on router, on cashier's machine
Wifi can independently find out periphery wifi equipment, can obtain the signal intensity, MAC Address etc. of periphery wifi equipment after scanning
Information, because the MAC Address whole world is unique, therefore can be with the different customer of unique mark.It is not required in advertising results count scene
Point-device data are wanted, it is taken as that the corresponding customer of a wifi equipment, it is strong can to obtain signal by the above method
Number of units of the degree more than the mobile terminal of certain threshold value).How many customer around can thus getting, obtains cashier's machine wifi
Wireless network card finds out the number of users of surrounding.
The advertisement for thinking now playing on cashier's machine in advertising results statistics scene can be watched by these customers.
The thing that how many people has been bought above advertisement in these customer's real consumptions can be soft by the cash register on cashier's machine
Part, which obtains, (to be had order management and cash register statistics, opens up special interface in cash register software, this connects in the cash register software on cashier's machine
Mouth input parameter is trade name or commodity bar code, the period of inquiry.Output parameter is that the commodity are bought by how many people.
Just it can learn certain part commodity is bought by how many customer by the interface).
Calculate the conversion ratio (conversion ratio of advertisement of this advertisement：How many people in all consumers for seeing the advertisement
It really have purchased the commodity in advertisement.Conversion ratio computational methods：The conversion ratio of certain advertisement=by the amount of selling of advertised product/
Wifi finds out the number of users of surrounding), the effect of publicity of the higher explanation advertisement of conversion ratio of advertisement is better, so as to obtain advertisement
Effect.
Quantity etc. is sold by promotion item in the content of advertisement broadcasting, reproduction time section, playing process under cash register records
Information, automatically generate the graph of a relation (transverse axis of advertising results and period：Period, the longitudinal axis：Ad conversion rates), advertiser according to
Statistical graph can adjust the reproduction time section of certain advertisement, more targeted broadcasting advertisement, lift advertising results.
When next ad production, system will list the advertisement that several effects are best in same type and be supplied to system
Author refers to.
In summary, the present invention is by the above method, and the first conversion ratio being calculated, first conversion ratio is higher,
Then represent that advertising results are better, by the first conversion ratio being calculated, the wide of advertising message can be assessed to a certain extent
Effect is accused, solves the problems, such as in the prior art not assessing advertising results；And pass through the above method, advertiser
It can know which bar advertising results is preferable simple and clearly, the making for follow-up ad content provides reference.
Embodiments of the invention are the foregoing is only, are not intended to limit the scope of the invention, it is every to utilize this hair
The equivalents that bright specification and accompanying drawing content are made, or other related technical areas are directly or indirectly used in, similarly
It is included within the scope of the present invention.
Claims (20)
1. a kind of advertising results appraisal procedure, it is characterised in that comprise the following steps：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
2. a kind of advertising results appraisal procedure according to claim 1, it is characterised in that the S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
3. a kind of advertising results appraisal procedure according to claim 1, it is characterised in that " wireless by default WiFi
Network interface card obtains the number of surrounding WiFi equipment, obtains the number of units of mobile terminal " be specially：
Each mobile terminal of unlatching WiFi function is obtained physically by the WiFi wireless network cards of default cash register
Location and signal intensity；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is mobile whole
The number of units at end.
4. a kind of advertising results appraisal procedure according to claims 1 to 3 any one, it is characterised in that when default
Between the number of units of mobile terminal is obtained in section.
5. a kind of advertising results appraisal procedure according to claim 4, it is characterised in that the S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
6. a kind of advertising results appraisal procedure according to claim 5, it is characterised in that " obtain in the period and receive
The quantity purchase of product corresponding to the advertising message played in silver-colored equipment gust display screen " is specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
7. a kind of advertising results appraisal procedure according to claim 6, it is characterised in that also include：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest period；
According to the second conversion ratio highest period, the reproduction time that the advertising message is played in gust display screen is adjusted.
8. a kind of advertising results appraisal procedure according to claim 7, it is characterised in that also include：
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or line chart are drawn.
9. a kind of advertising results appraisal procedure according to claim 7, it is characterised in that also include：
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and play the advertising message in gust display screen
Reproduction time.
10. a kind of advertising results appraisal procedure any described according to claim 1, it is characterised in that the S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
11. a kind of advertising results assess terminal, including memory, processor and storage can transport on a memory and on a processor
Capable computer program, it is characterised in that realize following steps during the computing device described program：
S1：Obtain the number of units of mobile terminal in certain limit；
S2：Obtain the quantity purchase of product corresponding to the advertising message played；
S3：According to the number of units of the quantity purchase and the mobile terminal, the first conversion ratio of the advertising message is obtained.
12. a kind of advertising results according to claim 11 assess terminal, it is characterised in that the S1 is specially：
The number of surrounding WiFi equipment is obtained by default WiFi wireless network cards, obtains the number of units of mobile terminal.
13. a kind of advertising results according to claim 11 assess terminal, it is characterised in that " by default WiFi without
Gauze card obtains the number of surrounding WiFi equipment, obtains the number of units of mobile terminal " be specially：
Each mobile terminal of unlatching WiFi function is obtained physically by the WiFi wireless network cards of default cash register
Location and signal intensity；
Judge that signal intensity is more than the number of physical address corresponding to predetermined threshold value, the number of the physical address is mobile whole
The number of units at end.
14. a kind of advertising results according to claim 11 to 13 any one assess terminal, it is characterised in that default
The number of units of mobile terminal is obtained in period.
15. a kind of advertising results according to claim 14 assess terminal, it is characterised in that the S2 is specially：
Obtain the quantity purchase of product corresponding to the advertising message played in the period in the gust display screen of cash register.
16. a kind of advertising results according to claim 15 assess terminal, it is characterised in that " obtain in the period
The quantity purchase of product corresponding to the advertising message played in cash register gust display screen " is specially：
Obtain the bar code of the advertising message corresponding product played in the cash register gust display screen；
The number that cash register in the period scans the bar code is obtained, obtains the quantity purchase of the product.
17. a kind of advertising results according to claim 16 assess terminal, it is characterised in that described in the computing device
The step of being realized during program also includes：
Preset time period set；
The second conversion ratio of the advertising message of product in each period is obtained, obtained for the second conversion ratio highest period；
According to the second conversion ratio highest period, the reproduction time that the advertising message is played in gust display screen is adjusted.
18. a kind of advertising results according to claim 17 assess terminal, it is characterised in that described in the computing device
The step of being realized during program also includes：
According to each period and its second conversion ratio of corresponding advertising message, generation block diagram or line chart are drawn.
19. a kind of advertising results according to claim 17 assess terminal, it is characterised in that described in the computing device
The step of being realized during program also includes：
Obtain the 3rd conversion ratio of the advertising message for not playing the product in each period；
According to the period that the second conversion ratio and the 3rd conversion ratio difference are maximum, adjust and play the advertising message in gust display screen
Reproduction time.
20. a kind of advertising results according to claim 11 assess terminal, it is characterised in that the S3 is specially：
By the number of units of the quantity purchase divided by the mobile terminal, the first conversion ratio of the advertising message is obtained.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109559058A (en) * | 2018-12-12 | 2019-04-02 | 广州蓝深科技有限公司 | A kind of e-commerce user behavioral data analytical technology based on cloud computing |
| CN109598556A (en) * | 2018-12-07 | 2019-04-09 | 中国银行股份有限公司 | Information displaying method, device and storage medium based on business transaction quantitative change rate |
| CN110012355A (en) * | 2019-01-18 | 2019-07-12 | 阿里巴巴集团控股有限公司 | Method and apparatus for choosing media content |
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