CN111626791A - Novel industrial, commercial and zero-consumption integrated marketing system and method based on block chain - Google Patents
Novel industrial, commercial and zero-consumption integrated marketing system and method based on block chain Download PDFInfo
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Abstract
The invention particularly relates to a novel industrial, commercial and zero-consumption integrated marketing system and method based on a block chain. The novel industrial and commercial zero-elimination integrated marketing system and method based on the block chain adopt an alliance chain organization form, and a block chain with a consensus process controlled by a preselected node; the method comprises the following steps that three parties including an industrial producer, a commercial operator and a consumer share one party, and a federation chain is formed by the three parties; the method comprises the steps that an industrial manufacturer is used as a main body, all commercial operators are combined to form verification nodes, and all consumers form open nodes. This novel zero-elimination integrated marketing system and method of industry and commerce based on block chain under the prerequisite of guaranteeing consumer information safety, can carry out the visit of controllable authority again, has solved the current urgent demand that can't accurately obtain consumer information comprehensively of industrial producer, helps optimizing regional input strategy, improves the affinity of industrial product, promotes brand market influence, and then promotes brand market share, guides the healthy development of market.
Description
Technical Field
The invention relates to the technical field of block chains, in particular to a novel industrial, commercial and zero-consumption integrated marketing system and method based on block chains.
Background
With the continuous deepening of market reformation of the tobacco industry, each industry is actively creating own brand currently, and the brand market influence is improved, so that the brand market share is improved. In the process, the industry needs to extend the marketing antenna to the consumer to effectively influence the market and improve the brand influence.
The circulation of the cigarettes is from industrial production to commercial monopoly and then to retail sales, and finally, the cigarettes are consumed by smokers in four links. Because of the current tobacco monopoly system, industrial manufacturers cannot effectively and directly contact consumers, retail customers are mastered by commercial operators as the forefront position contacting tobacco consumers, and the commercial operators can effectively combine the retail customers to market the consumers. Then, how to effectively combine business with commercial channel resources for effective marketing of consumers by industrial producers becomes the most urgent need of industrial producers.
There are mainly 2 modes of marketing consumers of current industrial manufacturers:
the first is that the industry alone does the marketing campaign, such as a certain province tobacco industry company self-establishes the internet + WeChat marketing platform prohibitions. For the mode, on one hand, a centralized architecture platform is constructed, and the construction, operation and maintenance cost is high. On the other hand, industrial manufacturers develop activity construction, online pushing and online propaganda popularization by themselves, and the problems of low information access rate, slow propagation speed, high propaganda cost, slow brand influence improvement effect and the like exist.
The second is that the industry combines with commercial companies to do marketing activities, the industry provides materials, and marketing activities are developed through commercial channels. The marketing activities in the mode are generally periodic activities, the effect persistence is poor, and the problems that industrial manufacturers do not trust the use process of commercial materials and the final destination of the materials cannot be traced exist.
The block chain technology is a novel application mode combining computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism and an encryption algorithm.
The invention provides a novel industrial and commercial zero-elimination integrated marketing system and method based on a block chain, which are combined with the service requirements of the existing industrial manufacturers by utilizing the characteristics of decentralization, non-falsification, distributed accounts, consensus trust mechanism and the like of the application block chain.
Disclosure of Invention
In order to make up for the defects of the prior art, the invention provides a simple and efficient novel industrial and commercial zero-elimination integrated marketing system and method based on a block chain.
The invention is realized by the following technical scheme:
a novel industrial, commercial and zero-consumption integrated marketing system and method based on block chains are characterized in that: adopting a alliance chain organization form, and identifying a block chain controlled by a preselected node in a consensus process; the method comprises the following steps that three parties including an industrial producer, a commercial operator and a consumer share one party, and a federation chain is formed by the three parties; the method comprises the following steps that an industrial manufacturer is taken as a main body, all commercial operators are combined to form verification nodes, and all consumers form open nodes;
the verification node is responsible for node authorization and approval, point issuing, accounting and data storage; the public node is responsible for participating in daily marketing activities, including participating in activities and consuming points, not participating in accounting of the points and storing data; the consumers participate in daily marketing activities through registered consumption nodes of industrial producers or commercial operators.
The invention relates to a novel business zero-elimination integrated marketing system based on a block chain, which is characterized in that the business functions are divided into a block chain core layer, an intelligent contract layer and an application business layer;
the block chain core layer is responsible for providing basic characteristics for an intelligent contract layer and an application service layer, and the functions of the block chain core layer specifically comprise a block chain consensus mechanism, an intelligent contract, distributed storage, a privacy policy and an encryption algorithm;
the intelligent contract layer is responsible for ensuring that the negotiated rule can be accurately executed once meeting contract conditions, and preventing block chain participants from repudiating to cause system flow or data transfer confusion;
the application service layer is also called a presentation layer, is a layer which can be directly touched or seen by a user and is responsible for realizing the functions of registration of system member accounts, personal information query change, point issuing, point obtaining, marketing activity showing and point store.
The intelligent contract of the intelligent contract layer is a program which is event-driven, has a state, obtains multiple-party approval, runs on a block chain and can automatically process assets according to preset conditions, and the intelligent contract layer can replace artificial arbitration by using a program algorithm to guarantee the accurate execution of the contract.
The invention relates to a marketing method of a block chain-based novel business zero-elimination integrated marketing system, which comprises three parts, namely information sharing, information reaching and point system;
first, information sharing
In the process of constructing a alliance chain which takes an industrial manufacturer as a leading factor, a consumer authorizes and shares own information into the alliance chain by participating in marketing activities of industrial and commercial association, and the industrial and commercial can accurately obtain the information of the consumer in real time within the authority range;
second, information reach
After the industrial joint business forms a alliance chain, when an industrial manufacturer cooperates with the business to develop marketing activities, information is transmitted to consumers, the consumers owned by the industrial manufacturer are fully utilized, the timeliness and the number of the consumers participating in the marketing activities are guaranteed, and meanwhile, an effective way and channel are provided for the industry to reach the consumers with messages;
third, integration system
In the integral alliance chain, each node corresponds to an account address, each account address can obtain corresponding integral according to the rule of an integral system, and the integral can be transmitted among the account addresses without depending on whether the node is on line in real time or not.
The information sharing specifically comprises the following steps:
(1) consumer registration and upload
The consumer joins the alliance chain by registering the alliance chain member, and participates in the marketing activities cooperatively developed by the industry and the commerce; after becoming a member of the alliance chain, the consumer authorizes to upload own information to the affiliated alliance party after encrypting twice;
the first encryption is to encrypt a public key in a key pair generated when an industrial manufacturer and a commercial operator are in alliance, wherein the public key is externally issued, and a private key is stored by the commercial operator and the industrial manufacturer; the second encryption is to encrypt the private key in the key pair generated by the consumer, and the public key is issued externally;
(2) off-chain storage
After receiving the information of the consumer, the alliance party verifies the information by using a public key published by the consumer, and after the verification is passed, the encrypted information of the consumer is stored in a local database to generate a unique identifier and a consumer service address;
(3) abstract write chain
The federation party encrypts the public key by using a secret key generated by a supplier for the stored service address and the identification of the consumer to form a summary block, and writes the summary block into a federation chain;
(4) reading abstract
Reading the encrypted consumer digest information to the local by the alliance party, decrypting the private key by using a secret key generated by a merchant, and acquiring a consumer data storage address and a unique identifier;
(5) obtaining detailed information
Acquiring detailed information of a consumer to the local part of the alliance party through an interface address and a unique identifier, and locally storing the decrypted detailed information to a server;
(6) consumer information processing
The alliance side processes information according to the information of the consumers to form consumer figures, and analyzes the consumer figures according to the product rules, regions and ages.
The information touch specifically comprises the following steps:
(1) industrial message publishing
The industrial manufacturer writes the marketing activity notice according to the rules through the alliance chain, and writes the scheme and the rules established by the business operator as the alliance party in the form of an intelligent contract;
(2) commercial read publishing
The business operator reads the marketing activity notice in the alliance chain, and then the notice is pushed to the consumer through the message issuing channel of the business operator;
(3) message reach consumer
The consumer can receive the marketing activities and the notifications of the industrial producer in real time, the cognition degree and the participation degree of the consumer are improved, an effective way and channel are provided for the industrial producer to reach the consumer with the messages, and a powerful pushing hand is provided for the promotion of the brand of the industrial producer and the cognition of the public.
The rule implementation process of the integration system comprises the following steps:
(1) point issuance
The point issuing refers to how points are produced in the system, including who has the right to produce the points and when;
in the integral alliance chain, only an industrial alliance chain verification node is qualified to issue an integral, and integral uplink operation is carried out; an industrial producer transfers a certain amount of points to a commercial account node for a commercial operator to carry out point marketing activities;
as the business credit line is consumed, the industrial producer can negotiate with the business to add the credit line according to specific conditions; however, once the integral is issued on the integral chain, the integral circulation can be switched to free circulation from single-center control without depending on an issuer node;
(2) integral acquisition
When a consumer participates in a marketing activity to obtain points, when the system issues the points, whether the available quota of the business points to which the consumer belongs is enough to use or not needs to be verified, if the available quota is enough, the points are issued and accounted, and then generated block data is distributed to all alliance link points to be stored;
(3) integral collection
Direct transfer between consumer member accounts and account numbers is realized based on the P2P network of the block chain and the decentralized characteristic, and the process does not depend on a single alliance chain node;
(4) consumption of points
Constructing a uniform point mall, using points for the consumers to exchange commodities in the point mall, and keeping accounts by using block chain nodes;
(5) integral recovery
The recovery of the integral represents the end of the integral chain, that is, no new block is generated, and represents the end of the life cycle of the integral; the points are recycled by the system after being redeemed for goods or participating in some point-consuming activity, and are not circulated over the chain.
In the step (1), the commercial operator verification node cannot participate in the issue product, but the commercial operator verification node and the industrial manufacturer verification node both have the right to perform accounting, transaction and verification.
The invention has the beneficial effects that: this novel zero-elimination integrated marketing system and method of industry and commerce based on block chain under the prerequisite of guaranteeing consumer information safety, can carry out the visit of controllable authority again, has solved the current urgent demand that can't accurately obtain consumer information comprehensively of industrial producer, helps optimizing regional input strategy, improves the affinity of industrial product, promotes brand market influence, and then promotes brand market share, guides the healthy development of market.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic diagram of the technical architecture of the block chain-based novel business and zero-consumption integrated marketing system.
Fig. 2 is a schematic diagram of a service architecture of the block chain-based novel business zero-consumption integrated marketing system.
FIG. 3 is a diagram illustrating a method for sharing consumer information in a federation chain according to the present invention.
FIG. 4 is a diagram illustrating a method for information reach in a federation chain according to the present invention.
FIG. 5 is a schematic diagram of an integration system according to the present invention
Detailed Description
In order to make those skilled in the art better understand the technical solution of the present invention, the technical solution in the embodiment of the present invention will be clearly and completely described below with reference to the embodiment of the present invention. It is to be understood that the described embodiments are merely exemplary of the invention, and not restrictive of the full scope of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The types of block chains are classified into a public chain, a alliance chain and a private chain. Unlike public chains, any node can read and send information without centralization completely, and also unlike private chains, only core nodes can operate centralization control of block chains; the alliance chain belongs to partial decentralization, can effectively ensure the operation efficiency of organization, and can keep the basic characteristics of openness, transparency, non-tampering and traceability of the block chain technology.
The novel industrial and commercial zero-elimination integrated marketing system based on the block chain adopts an alliance chain organization form, and a block chain with a consensus process controlled by a preselected node;
the method comprises the following steps that three parties including an industrial producer, a commercial operator and a consumer share one party, and a federation chain is formed by the three parties; the method comprises the following steps that an industrial manufacturer is taken as a main body, all commercial operators are combined to form verification nodes, and all consumers form open nodes;
the verification node is responsible for node authorization and approval, point issuing, accounting and data storage; the public node is responsible for participating in daily marketing activities, including participating in activities and consuming points, not participating in accounting of the points and storing data; the consumers register the consumption nodes to participate in daily marketing activities through WeChat public numbers, APPs, websites and the like of industrial manufacturers or commercial operators.
The novel business zero-elimination integrated marketing system based on the block chain has the service functions of being divided into a block chain core layer, an intelligent contract layer and an application service layer;
the block chain core layer is responsible for providing basic characteristics for an intelligent contract layer and an application service layer, and the functions of the block chain core layer specifically comprise a block chain consensus mechanism, an intelligent contract, distributed storage, a privacy policy and an encryption algorithm;
the intelligent contract layer is responsible for ensuring that the negotiated rule can be accurately executed once meeting contract conditions, and preventing block chain participants from repudiating to cause system flow or data transfer confusion;
the application service layer is also called a presentation layer, is a layer which can be directly touched or seen by a user and is responsible for realizing the functions of registration of system member accounts, personal information query change, point issuing, point obtaining, marketing activity showing and point store.
The intelligent contract of the intelligent contract layer is a program which is event-driven, has a state, obtains multiple-party approval, runs on a block chain and can automatically process assets according to preset conditions, and the intelligent contract layer can replace artificial arbitration by using a program algorithm to guarantee the accurate execution of the contract.
The marketing method of the block chain-based industrial, commercial and zero-elimination integrated marketing system comprises three parts, namely an information sharing part, an information reaching part and an integral system;
first, information sharing
In the process of constructing a alliance chain which takes an industrial manufacturer as a leading factor, a consumer authorizes and shares own information into the alliance chain by participating in marketing activities of industrial and commercial association, and the industrial and commercial can accurately obtain the information of the consumer in real time within the authority range;
this consumer information is what the industry is eagerly interested in. Industry can follow consumer's age, consumption custom and regional distribution etc. and carry out consumer and portray to improve industrial product's affinity, promote brand market influence, and then promote brand market share.
Second, information reach
Industrial manufacturers develop activity construction, online pushing and online propaganda popularization by themselves, and the problems of low information access rate, low propagation speed, high propaganda cost, low brand influence promotion effect and the like exist. After the industrial joint business forms a alliance chain, when an industrial manufacturer cooperates with the business to develop marketing activities, information is transmitted to consumers, the consumers owned by the industrial manufacturer are fully utilized, the timeliness and the number of the consumers participating in the marketing activities are guaranteed, and meanwhile, an effective way and channel are provided for the industry to reach the consumers with messages;
third, integration system
In the credit union chain, each node corresponds to an account address, for example, an industrial node corresponds to an industrial account address, a commercial node corresponds to a commercial account address, and a consumer node corresponds to a consumer account address. Each account address can obtain corresponding points according to the rules of the integration system, and the points can be transmitted among the account addresses without depending on whether the node is on line in real time or not.
The information sharing specifically comprises the following steps:
(1) consumer registration and upload
The consumer joins the alliance chain by registering the alliance chain member, and participates in the marketing activities cooperatively developed by the industry and the commerce; after becoming a member of the alliance chain, the consumer authorizes to upload own information to the affiliated alliance party after encrypting twice;
the first encryption is to encrypt a public key in a key pair generated when an industrial manufacturer and a commercial operator are in alliance, wherein the public key is externally issued, and a private key is stored by the commercial operator and the industrial manufacturer; the second encryption is to encrypt the private key in the key pair generated by the consumer, and the public key is issued externally;
(2) off-chain storage
After receiving the information of the consumer, the alliance party verifies the information by using a public key published by the consumer, and after the verification is passed, the encrypted information of the consumer is stored in a local database to generate a unique identifier and a consumer service address;
(3) abstract write chain
The federation party encrypts the public key by using a secret key generated by a supplier for the stored service address and the identification of the consumer to form a summary block, and writes the summary block into a federation chain;
(4) reading abstract
Reading the encrypted consumer digest information to the local by the alliance party, decrypting the private key by using a secret key generated by a merchant, and acquiring a consumer data storage address and a unique identifier;
(5) obtaining detailed information
Acquiring detailed information of a consumer to the local part of the alliance party through an interface address and a unique identifier, and locally storing the decrypted detailed information to a server;
(6) consumer information processing
The alliance side processes information according to the information of the consumers to form consumer figures, and analyzes the consumer figures according to the product rules, regions and ages. Industrial manufacturers can adjust the product specification and formula of the products according to the analysis result, so that the affinity of industrial products is improved, the brand market influence is improved, and the brand market share is further improved; regional delivery strategies can be optimized for businesses to guide market health development.
The decentralized block chain is not falsifiable, and the distributed account book and consensus trust mechanism characteristics enable the information of the consumer to be safely, reliably and real-timely stored and transmitted in the alliance chain; meanwhile, the information of the consumer can only be checked and downloaded by the affiliated commercial operator and the industrial manufacturer, and the access of the controllable authority can be performed on the premise of ensuring the information safety of the consumer, so that the urgent need that the industry cannot accurately and comprehensively obtain the information of the industrial consumer at present is solved.
The information touch specifically comprises the following steps:
(1) industrial message publishing
The industrial manufacturer writes the marketing activity notice according to the rules through the alliance chain, and writes the scheme and the rules established by the business operator as the alliance party in the form of an intelligent contract;
(2) commercial read publishing
A business operator reads a marketing activity notice in a alliance chain, and then the notice is pushed to a consumer through a message issuing channel (enterprise WeChat, public number, intelligent terminal or APP) of the business operator;
(3) message reach consumer
The consumer can receive the marketing activities and the notifications of the industrial producer in real time, the cognition degree and the participation degree of the consumer are improved, an effective way and channel are provided for the industrial producer to reach the consumer with the messages, and a powerful pushing hand is provided for the promotion of the brand of the industrial producer and the cognition of the public.
After a alliance chain of a business alliance is established, the industry can not only accurately contact marketing activities to consumers in real time, but also push notice of brand lecture hall, new product marketing notice, point change and the like of a specific region or a specific consumer through the alliance chain.
The rule implementation process of the integration system comprises the following steps:
(1) point issuance
The point issuing refers to how points are produced in the system, including who has the right to produce the points and when;
in the integral alliance chain, only an industrial alliance chain verification node is qualified to issue an integral, and integral uplink operation is carried out; an industrial producer transfers a certain amount of points to a commercial account node for a commercial operator to carry out point marketing activities;
as the business credit line is consumed, the industrial producer can negotiate with the business to add the credit line according to specific conditions; however, once the integral is issued on the integral chain, the integral circulation can be switched to free circulation from single-center control without depending on an issuer node;
(2) integral acquisition
The consumer participates in marketing activities to obtain points (for example, the consumer scans the cigarette packet after purchasing cigarettes and checks the truth, and gives points after checking the truth), when the system issues the points, whether the available quota of the business point to which the consumer belongs is enough to use needs to be verified, if the quota is enough, the points are issued and booked, and then the generated block data is distributed to all the alliance link points for storage;
(3) integral collection
Direct transfer between consumer member accounts and account numbers is realized based on the P2P network of the block chain and the decentralized characteristic, and the process does not depend on a single alliance chain node;
(4) consumption of points
Constructing a uniform point mall, using points for the consumers to exchange commodities in the point mall, and keeping accounts by using block chain nodes;
(5) integral recovery
The recovery of the integral represents the end of the integral chain, that is, no new block is generated, and represents the end of the life cycle of the integral; the points are recycled by the system after being redeemed for goods or participating in some point-consuming activity, and are not circulated over the chain.
In the step (1), the commercial operator verification node cannot participate in the issue product, but the commercial operator verification node and the industrial manufacturer verification node both have the right to perform accounting, transaction and verification.
Compared with the prior art, the novel business-industry zero-consumption integrated marketing system and method based on the block chain have the following characteristics:
the first, the business and the industry make the rule jointly to satisfy the right of knowledge and the right of supervision of all the parties
After rule negotiation, an intelligent contract is generated, and once the contract meets the condition, the execution result is stored in a distributed mode, so that the intelligent contract can be prevented from being tampered and inquired.
Secondly, chaining of consumer member information to ensure privacy of consumers
The consumer information abstract is uplinked, specific detailed information is stored in an off-link storage database through encryption, and in addition, a member account address is used during point circulation, so that the information safety is effectively guaranteed against leakage.
Third, block chain based integral flow
And (4) integrating and winding up the points based on the technical characteristics of the block chain, so that the tracing of the points is realized, the point-to-point transfer among the account numbers is realized, the limited point resources are effectively utilized, the cost is ensured to be controllable, the points are counted, and the viscosity of the system is improved.
The above-described embodiment is only one specific embodiment of the present invention, and general changes and substitutions by those skilled in the art within the technical scope of the present invention are included in the protection scope of the present invention.
Claims (8)
1. The utility model provides a novel zero integration marketing system that disappears of industry and commerce based on block chain which characterized in that: adopting a alliance chain organization form, and identifying a block chain controlled by a preselected node in a consensus process; the method comprises the following steps that three parties including an industrial producer, a commercial operator and a consumer share one party, and a federation chain is formed by the three parties; the method comprises the following steps that an industrial manufacturer is taken as a main body, all commercial operators are combined to form verification nodes, and all consumers form open nodes;
the verification node is responsible for node authorization and approval, point issuing, accounting and data storage; the public node is responsible for participating in daily marketing activities, including participating in activities and consuming points, not participating in accounting of the points and storing data; the consumers participate in daily marketing activities through registered consumption nodes of industrial producers or commercial operators.
2. The block chain-based novel business-business zero-consumption integrated marketing system of claim 1, which is characterized in that: the service function is divided into a block chain core layer, an intelligent contract layer and an application service layer;
the block chain core layer is responsible for providing basic characteristics for an intelligent contract layer and an application service layer, and the functions of the block chain core layer specifically comprise a block chain consensus mechanism, an intelligent contract, distributed storage, a privacy policy and an encryption algorithm;
the intelligent contract layer is responsible for ensuring that the negotiated rule can be accurately executed once meeting contract conditions, and preventing block chain participants from repudiating to cause system flow or data transfer confusion;
the application service layer is also called a presentation layer, is a layer which can be directly touched or seen by a user and is responsible for realizing the functions of registration of system member accounts, personal information query change, point issuing, point obtaining, marketing activity showing and point store.
3. The block chain-based novel business-business zero-consumption integrated marketing system of claim 2, wherein: the intelligent contract of the intelligent contract layer is a program which is event-driven, has a state, obtains multiple-party approval, runs on a block chain and can automatically process assets according to preset conditions, and the intelligent contract layer can replace artificial arbitration by using a program algorithm to guarantee the accurate execution of the contract.
4. The marketing method of the block chain-based novel industrial, commercial and zero-consumption integrated marketing system according to claims 1-3, characterized in that: the method comprises three parts of information sharing, information reach and integration system;
first, information sharing
In the process of constructing a alliance chain which takes an industrial manufacturer as a leading factor, a consumer authorizes and shares own information into the alliance chain by participating in marketing activities of industrial and commercial association, and the industrial and commercial can accurately obtain the information of the consumer in real time within the authority range;
second, information reach
After the industrial joint business forms a alliance chain, when an industrial manufacturer cooperates with the business to develop marketing activities, information is transmitted to consumers, the consumers owned by the industrial manufacturer are fully utilized, the timeliness and the number of the consumers participating in the marketing activities are guaranteed, and meanwhile, an effective way and channel are provided for the industry to reach the consumers with messages;
third, integration system
In the integral alliance chain, each node corresponds to an account address, each account address can obtain corresponding integral according to the rule of an integral system, and the integral can be transmitted among the account addresses without depending on whether the node is on line in real time or not.
5. The marketing method of the block chain-based novel business-business zero-consumption integrated marketing system according to claim 4, characterized in that: the information sharing specifically comprises the following steps:
(1) consumer registration and upload
The consumer joins the alliance chain by registering the alliance chain member, and participates in the marketing activities cooperatively developed by the industry and the commerce; after becoming a member of the alliance chain, the consumer authorizes to upload own information to the affiliated alliance party after encrypting twice;
the first encryption is to encrypt a public key in a key pair generated when an industrial manufacturer and a commercial operator are in alliance, wherein the public key is externally issued, and a private key is stored by the commercial operator and the industrial manufacturer; the second encryption is to encrypt the private key in the key pair generated by the consumer, and the public key is issued externally;
(2) off-chain storage
After receiving the information of the consumer, the alliance party verifies the information by using a public key published by the consumer, and after the verification is passed, the encrypted information of the consumer is stored in a local database to generate a unique identifier and a consumer service address;
(3) abstract write chain
The federation party encrypts the public key by using a secret key generated by a supplier for the stored service address and the identification of the consumer to form a summary block, and writes the summary block into a federation chain;
(4) reading abstract
Reading the encrypted consumer digest information to the local by the alliance party, decrypting the private key by using a secret key generated by a merchant, and acquiring a consumer data storage address and a unique identifier;
(5) obtaining detailed information
Acquiring detailed information of a consumer to the local part of the alliance party through an interface address and a unique identifier, and locally storing the decrypted detailed information to a server;
(6) consumer information processing
The alliance side processes information according to the information of the consumers to form consumer figures, and analyzes the consumer figures according to the product rules, regions and ages.
6. The marketing method of the block chain-based novel business-business zero-consumption integrated marketing system according to claim 4, characterized in that: the information touch specifically comprises the following steps:
(1) industrial message publishing
The industrial manufacturer writes the marketing activity notice according to the rules through the alliance chain, and writes the scheme and the rules established by the business operator as the alliance party in the form of an intelligent contract;
(2) commercial read publishing
The business operator reads the marketing activity notice in the alliance chain, and then the notice is pushed to the consumer through the message issuing channel of the business operator;
(3) message reach consumer
The consumer can receive the marketing activities and the notifications of the industrial producer in real time, the cognition degree and the participation degree of the consumer are improved, an effective way and channel are provided for the industrial producer to reach the consumer with the messages, and a powerful pushing hand is provided for the promotion of the brand of the industrial producer and the cognition of the public.
7. The marketing method of the block chain-based novel business-business zero-consumption integrated marketing system according to claim 4, characterized in that: the rule implementation process of the integration system comprises the following steps:
(1) point issuance
The point issuing refers to how points are produced in the system, including who has the right to produce the points and when;
in the integral alliance chain, only an industrial alliance chain verification node is qualified to issue an integral, and integral uplink operation is carried out; an industrial producer transfers a certain amount of points to a commercial account node for a commercial operator to carry out point marketing activities;
as the business credit line is consumed, the industrial producer can negotiate with the business to add the credit line according to specific conditions; however, once the integral is issued on the integral chain, the integral circulation can be switched to free circulation from single-center control without depending on an issuer node;
(2) integral acquisition
When a consumer participates in a marketing activity to obtain points, when the system issues the points, whether the available quota of the business points to which the consumer belongs is enough to use or not needs to be verified, if the available quota is enough, the points are issued and accounted, and then generated block data is distributed to all alliance link points to be stored;
(3) integral collection
Direct transfer between consumer member accounts and account numbers is realized based on the P2P network of the block chain and the decentralized characteristic, and the process does not depend on a single alliance chain node;
(4) consumption of points
Constructing a uniform point mall, using points for the consumers to exchange commodities in the point mall, and keeping accounts by using block chain nodes;
(5) integral recovery
The recovery of the integral represents the end of the integral chain, that is, no new block is generated, and represents the end of the life cycle of the integral; the points are recycled by the system after being redeemed for goods or participating in some point-consuming activity, and are not circulated over the chain.
8. The marketing method of the block chain-based novel business-zero-consumption integrated marketing system according to claim 7, characterized in that: in the step (1), the commercial operator verification node cannot participate in the issue product, but the commercial operator verification node and the industrial manufacturer verification node both have the right to perform accounting, transaction and verification.
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