CN110264302A - The precision marketing analysis tool of full supply chain big data based on block chain - Google Patents
The precision marketing analysis tool of full supply chain big data based on block chain Download PDFInfo
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- CN110264302A CN110264302A CN201910390985.6A CN201910390985A CN110264302A CN 110264302 A CN110264302 A CN 110264302A CN 201910390985 A CN201910390985 A CN 201910390985A CN 110264302 A CN110264302 A CN 110264302A
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- big data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0621—Item configuration or customization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The invention discloses the precision marketing analysis tools of the full supply chain big data based on block chain: bdBaaS, which includes the common services interface of two class plug and play: first kind interface is " interface that full supply chain big data DAPP is called directly "；Second class interface is " first kind interface is allowed to dock the interface of any bottom public affairs chain ", and the common services interface of the two classes plug and play can allow on developer's what public chain in office " the full supply chain big data APP " for quickly and easily building decentralization in a plug-and-play manner.The present invention overturns supply chain big data precision marketing analysis method using block chain technology, the blank of block chain supply chain big data analysis is filled up, the pain spot of the products and transaction such as " information island ", " data silo ", " product traceability is anti-fake ", " precisely recalling " between enterprise in enterprise is solved.
Description
Technical field
The present invention relates to precision marketing technical fields, and in particular to the accurate battalion of the full supply chain big data based on block chain
Sell analysis tool.
Background technique
Precision marketing is exactly to establish personalized customer communication service system on the basis of precise positioning, realizes enterprise
The road of mensurable expansion in low cost is one of the core views having in the marketing ideas of attitude.
The application in contemporary big data precision marketing field has the disadvantage in that
A. only pay attention to the big data precision marketing of demand side, and ignore supply side big data precision marketing；
B. single product and service can not precisely be arrived to the marketing channel path analysis of products & services；Party in request (is supplied
Answer chain node and terminal client) precision marketing do not reach " thousand people, thousand face "；
C. it is accurate from producer → channel → retailer → terminal client to lack key fast accurate tracking products & services
Path and analysis tool；
D. supply chain big data deposits island shape between enterprise in enterprise: island shape had both been present in the portion of each department in enterprise
It between door account, exists between the account book between supply chain node, does not form one and cross surpassing between supply chain node in enterprise
Grade transaction general ledger, in addition, transaction data may be tampered；Specifically include the following aspects:
(1) lack general ledger (in enterprise) in island: corporate decision needs to integrate enterprise operation account book in all aspects, allows decision
It is more effective accurate: finance, occurrences in human life, storage, logistics, sale；But at present most enterprises be fitted without it is ERP editions complete
The system that sheet or part department are mounted with different software provider, such as sale management system, financial system, personnel system
Deng, therefore the data of various aspects in enterprise can not be got through；
(2) lack distributed general ledger (between enterprise) between island: the integration of data among enterprises is very difficult；
E. centralization supply chain transaction data management, in fact it could happen that centralization data are played tricks and shady deal, mislead investor, tax
Business, audit；
F. product is palmed off, and can not be realized by the retrospect to product and transaction and precisely be cracked down on counterfeit goods and recall；
G. due to cannot precisely trace transaction path, accurate full supply chain transaction big data analysis can not be carried out.
Summary of the invention
For above-mentioned technical deficiency, the object of the present invention is to provide the full supply chain big datas based on block chain
Precision marketing analysis tool overturns supply chain big data precision marketing analysis method using block chain technology, fills up the confession of block chain
Answer the blank of chain big data analysis, solve in enterprise between enterprise " information island ", " data silo ", " product traceability is anti-fake ",
The pain spot of products such as " precisely recalling " and transaction.
In order to solve the above technical problems, the present invention adopts the following technical scheme:
The precision marketing analysis tool of full supply chain big data based on block chain, i.e. bdBaaS (Big Data
Blockchain as a Service block chain big data is as a kind of service), two classes are provided based on block chain plug and play
Interface: first kind interface is " interface that full supply chain big data DAPP (APP of decentralization) is called directly "；Second class interface
Be " first kind interface is allowed to dock the interface of any bottom public affairs chain ", the two classes interface can allow on developer's what public chain in office with
The mode of plug and play quickly and easily builds " full supply chain big data DAPP (APP of decentralization) " of decentralization.
Preferably, two class is used to provide for third party's enterprise ecosystem based on the interface of block chain plug and play
The full supply chain big data service of centralization.
Preferably, described " interface that full supply chain big data DAPP is called directly " includes: in the enterprise based on block chain
Distributed general ledger, distributed general ledger between the enterprise based on block chain, the distributed super linked inside and outside the enterprise based on block chain
General ledger, the accurate path tracing device in product channel road, supply chain node and the accurate analyzer of terminal client demand.
The beneficial effects of the present invention are: supply chain big data precision marketing analysis method is overturned using block chain technology,
The blank of block chain supply chain big data analysis is filled up, " information island ", " data silo ", " production between enterprise in enterprise are solved
Product are traced to the source anti-fake ", the pain spot of the products and transaction such as " precisely recalling ".
Specific embodiment
Below in conjunction with the embodiment of the present invention, technical solution in the embodiment of the present invention is clearly and completely retouched
It states, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Based on the present invention
In embodiment, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
The precision marketing analysis tool of full supply chain big data based on block chain, including two classes are based on block chain and insert i.e.
Interface, first kind interface are " interfaces that full supply chain big data DAPP (APP of decentralization) is called directly ", including with
Lower service: alliance's chain member management；The total account book of enterprises is (in terms of integration finance, marketing, occurrences in human life, storage, logistics and supply chain
Big data)；Distributed total account book between enterprise；The inside and outside total account book of distributed super linked of enterprise (realizes supply chain big data
Inside and outside one logical)；The accurate diameter retrospect device in product channel road (precisely arrives single production to the marketing channel path analysis of products & services
Product and service)；Supply chain node and the accurate analyzer of terminal client demand；Second class interface is " to allow first kind interface to taking over
The interface of what bottom public affairs chain ", it can the general-purpose interface of any bottom public affairs chain: API to is connected by plug and play
Blockchain, the block chain basic service which will finally allow bdBaaS to call bottom public affairs chain, such as distributed account book pipe
Reason, node administration, wallet management, mechanism management of knowing together, cryptography management etc.；Two class is based on block chain plug and play
Interface can allow on developer's what public chain in office " the full supply chain for quickly and easily building decentralization in a plug-and-play manner
Big data DAPP (APP of decentralization) " provides the full supply chain big data clothes of decentralization for third party's enterprise ecosystem
Business；
Further, full supply chain alliance chain is established based on member system, including material manufacturer, material distributor, product and
Service manufacturer, products & services distributor, products & services retailer and terminal client.
The present invention overturns supply chain big data precision marketing analysis method using block chain technology, fills up block chain supply chain
The blank of big data analysis solves in enterprise between enterprise " information island ", " data silo ", " product traceability is anti-fake ", " accurate
Recall " etc. products and transaction pain spot.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (3)
1. the precision marketing analysis tool of the full supply chain big data based on block chain, i.e. bdBaaS, which is characterized in that provide two
Interface of the class based on block chain plug and play: first kind interface is " interface that full supply chain big data DAPP is called directly "；The
Two class interfaces are " first kind interface are allowed to dock the interface of any bottom public affairs chain ".These two types of interfaces can allow developer in office how public
" the full supply chain big data APP " of decentralization is quickly and easily built on chain in a plug-and-play manner；
2. the precision marketing analysis tool of the full supply chain big data based on block chain, feature exist as described in claim 1
In two class is used to provide the full confession of decentralization for third party's enterprise ecosystem based on the interface of block chain plug and play
Answer chain big data service.
3. the precision marketing analysis tool of the full supply chain big data based on block chain, feature exist as described in claim 1
In " interface that full supply chain big data DAPP is called directly " includes: distributed general ledger, base in the enterprise based on block chain
The distributed general ledger between the enterprise of block chain, the distributed super general ledger linked inside and outside the enterprise based on block chain, product channel
The accurate path tracing device in road, supply chain node and the accurate analyzer of terminal client demand.
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| CN201910390985.6A CN110264302A (en) | 2019-05-11 | 2019-05-11 | The precision marketing analysis tool of full supply chain big data based on block chain |
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| CN201910390985.6A CN110264302A (en) | 2019-05-11 | 2019-05-11 | The precision marketing analysis tool of full supply chain big data based on block chain |
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| CN201910390985.6A Pending CN110264302A (en) | 2019-05-11 | 2019-05-11 | The precision marketing analysis tool of full supply chain big data based on block chain |
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| CN111626791A (en) * | 2020-06-01 | 2020-09-04 | 浪潮软件股份有限公司 | Novel industrial, commercial and zero-consumption integrated marketing system and method based on block chain |
| CN113158199A (en) * | 2020-02-23 | 2021-07-23 | 鄢华中 | Infinite embedded decentralized block chain digital asset security system and method |
| US11886398B2 (en) | 2020-02-27 | 2024-01-30 | International Business Machines Corporation | Data supply chain |
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