CN111563762A - E-commerce marketing platform based on distributed large-scale architecture - Google Patents
E-commerce marketing platform based on distributed large-scale architecture Download PDFInfo
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- CN111563762A CN111563762A CN202010211376.2A CN202010211376A CN111563762A CN 111563762 A CN111563762 A CN 111563762A CN 202010211376 A CN202010211376 A CN 202010211376A CN 111563762 A CN111563762 A CN 111563762A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
- G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
- G06Q10/0875—Itemisation or classification of parts, supplies or services, e.g. bill of materials
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
- G06Q10/103—Workflow collaboration or project management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
Abstract
The invention discloses an e-commerce marketing platform based on a distributed large-scale architecture, which comprises: the system comprises a registration login module, a warehouse management module, a pricing configuration module and an information management module; the warehouse management module comprises a warehouse management unit, a data retrieval unit and a statistical unit; the warehouse management unit is internally provided with a main CPU, and a warehouse management server and a data reader-writer which are connected with a data interface of the main CPU; the data retrieval unit is provided with a buffer memory and an index server, and the index server is in communication connection with the buffer memory; a cloud computing platform is arranged in the statistical unit; the registration login module, the warehouse management module, the pricing configuration module and the information management module are in communication connection through a data bus; the signals and variables are passed in sequence. The system has a complete warehousing management function, so that the marketing success rate of the e-commerce is increased; the platform is designed in a modularized mode, and maintenance and development are simpler and easier.
Description
Technical Field
The invention relates to an e-commerce platform, in particular to an e-commerce marketing platform based on a distributed large-scale architecture.
Background
The e-commerce marketing platform is a new marketing mode based on the Internet. As a new media, networks have a one-to-one interactive nature, which is a breakthrough in traditional media facing a large number of "audience" features. From the marketing perspective, producers and consumers on the network interact and communicate one to one, the requirements, the desires and the improvement opinions of the customers are known, the large-scale production marketing in the industrial era is improved into the marketing of small groups or even individuals, and great convenience is provided for the consumers.
However, when a shopping mall like twenty-one and twenty-two is encountered, the order volume is greatly increased. Due to insufficient storage management capability of a large number of e-commerce platforms, statistics of orders and warehousing of commodities are delayed, so that storage errors occur, the orders cannot be fed back to users and a background in time, a large number of invalid orders are generated, and the transaction success rate of e-commerce marketing is reduced.
Therefore, a new e-commerce marketing platform based on a distributed large-scale architecture needs to be designed, and the e-commerce marketing platform has a complete warehousing management function, so that the transaction rate of e-commerce marketing is increased; the platform is designed in a modularized manner, so that the maintenance and development are simple and easy.
Disclosure of Invention
The technical problem to be solved by the invention is to provide an e-commerce marketing platform based on a distributed large-scale framework, which has a complete storage management function and increases the success rate of e-commerce marketing; the platform is designed in a modularized manner, so that the maintenance and development are simple and easy.
In order to solve the technical problem, the invention provides an e-commerce marketing platform based on a distributed large-scale architecture, which comprises:
the system comprises a registration login module, a warehouse management module, a pricing configuration module and an information management module; the warehouse management module comprises a warehouse management unit, a data retrieval unit and a statistical unit; the warehouse management unit is internally provided with a main CPU, and a warehouse management server and a data reader-writer which are connected with a data interface of the main CPU; the data retrieval unit is provided with a buffer memory for storing the latest data and an index server for retrieving and counting the articles in the warehouse, and the index server is in communication connection with the buffer memory; a cloud computing platform for carrying out intelligent data computing is arranged in the statistical unit; the registration login module, the warehouse management module, the pricing configuration module and the information management module are in communication connection through a data bus; the signals and variables are passed in sequence.
Preferably, the output end of the data reader-writer in the warehousing management unit is connected with a data memory for storing warehousing data; and the data port of the main CPU in the warehousing management unit is also connected with an operation terminal through a wireless gateway, and the operation terminal comprises an administrator terminal and a customer service terminal.
Preferably, the data retrieval unit further comprises a database, and the buffer memory and the index server are respectively connected with the database through respective data interfaces; the terminal of the index server is connected with a request distributor used for distributing index requests, and the output end of the request distributor is connected with a retrieval terminal for performing index operation.
Preferably, the cloud computing platform comprises a cloud computing infrastructure management server for managing the cloud computing infrastructure to form a plurality of virtual machines and a cloud computing application server for installing the application programs on the virtual machines.
Preferably, the input end of the cloud computing platform and a data uploading device for uploading data are provided with a data acquisition unit; the output end of the cloud computing platform is connected with a statistical analysis device used for carrying out comparison analysis statistics on data, and the statistical analysis device is connected with a result pushing device.
Preferably, the step of pricing goods in the pricing configuration module comprises:
the method comprises the following steps: capturing information of all commodities in a database, correspondingly screening out information of commodities selected by a user, and acquiring inventory information of the corresponding commodities;
step two: acquiring the historical sales number of the commodity and the number of purchasing persons of the commodity in each time period;
step three: establishing a dynamic pricing model of the commodity according to the production cost, the carrying cost and the predicted income amount of the commodity;
step four: calculating the matched commodity by the dynamic pricing model in the step three to obtain the dynamic price of the commodity; and outputting the price of the commodity.
Preferably, the output end of the pricing configuration module is connected with an order management unit for managing and editing orders.
Preferably, the registration login module comprises an authentication server for performing authentication operation and a user management terminal for acquiring a mobile phone number of the user; an authentication database used for storing registration information is arranged in the authentication server, and the authentication database is connected with the user management terminal.
Compared with the prior art, the invention has the beneficial effects that:
1. the invention is provided with a registration login module, a warehouse management module, a pricing configuration module and an information management module; the platform system is clear in structure, is designed according to the comprehensive control requirements of all the functional modules, and the functional modules are mutually independent and can be in communication connection with each other. Making development and maintenance of the system simpler.
2. According to the invention, a warehouse management module is arranged, and the warehouse management module comprises a warehouse management unit, a data retrieval unit and a statistical unit; the commodity information in the warehouse can be stored and acquired, the articles are retrieved and checked, and the related data are calculated and counted. The success rate of the e-commerce marketing is increased.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to be able to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a schematic view of the frame structure of the present invention;
FIG. 2 is a schematic diagram of a frame structure of the warehouse management unit;
FIG. 3 is a schematic diagram of a frame structure of a data retrieval unit;
fig. 4 is a schematic diagram of a frame structure of the statistical unit.
Detailed Description
The technical solutions in the embodiments of the present invention will be described clearly and completely below, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without any inventive step, are within the scope of the present invention.
Examples
Referring to fig. 1 to 4, the present invention discloses an e-commerce marketing platform based on a distributed large-scale architecture, including:
the system comprises a registration login module, a warehouse management module, a pricing configuration module and an information management module.
The registration login module, the warehouse management module, the pricing configuration module and the information management module are in communication connection through a data bus; the signals and variables are passed in sequence.
The registration login module can acquire, manage and authenticate the mobile phone number of the user, so that the user successfully logs in the e-commerce marketing platform. The warehouse management module can store and acquire commodity information in a warehouse, retrieve and count articles, and calculate and count related data. The success rate of the e-commerce marketing is increased. The pricing configuration module can automatically and dynamically price the commodity information on the platform to ensure that the merchant obtains the maximum benefit and greatly increase the friendship amount of the e-commerce sales. The information management module can manage all data on the e-commerce platform, so that the operation of the e-commerce marketing platform is more stable.
The warehouse management module comprises a warehouse management unit, a data retrieval unit and a statistical unit. The warehouse management unit is provided with a main CPU, and a warehouse management server and a data reader-writer which are connected with a data interface of the main CPU. The data retrieval unit is provided with a buffer memory and an index server, and the buffer memory can store the latest data on the e-commerce platform. The index server can retrieve and count the articles in the warehouse. The index server is in communication with the buffer memory. The statistical unit is provided with a cloud computing platform for carrying out intelligent data computing.
The output end of the data reader-writer in the warehousing management unit is connected with a data memory, and the data memory can be used for storing warehousing data. The data port of the main CPU in the warehousing management unit is also connected with an operation terminal through a wireless gateway, and the operation terminal comprises an administrator terminal and a customer service terminal. The warehouse management unit has complete functions, so that the marketing success rate of the e-commerce is increased.
The data retrieval unit also comprises a database, and the buffer memory and the index server are respectively connected with the database through respective data interfaces. The terminal of the index server is connected to a request distributor, which is capable of distributing index requests. The output end of the complaint request distributor is connected with a retrieval terminal for index operation.
The cloud computing platform comprises a cloud computing infrastructure management server and a cloud computing application server. The cloud computing infrastructure management server can be used for managing the cloud computing infrastructure to form a plurality of virtual machines. The cloud computing application server can install the application program on the virtual machine.
The input end of the cloud computing platform is connected with a data uploading device for uploading data, and a data acquisition unit is arranged in the data uploading device. The output end of the cloud computing platform is connected with a statistical analysis device used for carrying out comparison analysis statistics on the data, and the statistical analysis device is connected with a result pushing device. The cloud computing platform can be used for carrying out statistical computation on various data in the e-commerce platform.
The step of pricing the commodities in the pricing configuration module comprises:
the method comprises the following steps: capturing information of all commodities in a database, correspondingly screening out information of commodities selected by a user, and acquiring inventory information of the corresponding commodities;
step two: acquiring the historical sales number of the commodity and the number of purchasing persons of the commodity in each time period;
step three: establishing a dynamic pricing model of the commodity according to the production cost, the carrying cost and the predicted income amount of the commodity;
step four: calculating the matched commodity by the dynamic pricing model in the step three to obtain the dynamic price of the commodity; and outputting the price of the commodity.
The output end of the pricing configuration module is connected with an order management unit for managing and editing orders. Through the pricing configuration module, the commodity information on the platform can be automatically and dynamically priced, so that merchants are guaranteed to obtain the maximum benefit, and the friendship amount of e-commerce sales is greatly increased.
The registration login module comprises an authentication server for performing authentication operation and a user management terminal for acquiring the mobile phone number of the user. An authentication database is arranged in the authentication server and can be used for storing registration information. The authentication database is connected with the user management terminal. The mobile phone number of the user can be acquired, managed and authenticated, so that the user successfully logs in the e-commerce marketing platform.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (8)
1. An e-commerce marketing platform based on a distributed large-scale architecture, comprising:
the system comprises a registration login module, a warehouse management module, a pricing configuration module and an information management module;
the warehouse management module comprises a warehouse management unit, a data retrieval unit and a statistical unit; the warehouse management unit is internally provided with a main CPU, and a warehouse management server and a data reader-writer which are connected with a data interface of the main CPU; the data retrieval unit is provided with a buffer memory for storing the latest data and an index server for retrieving and counting the articles in the warehouse, and the index server is in communication connection with the buffer memory; a cloud computing platform for carrying out intelligent data computing is arranged in the statistical unit;
the registration login module, the warehouse management module, the pricing configuration module and the information management module are in communication connection through a data bus; the signals and variables are passed in sequence.
2. The e-commerce marketing platform based on the distributed large-scale architecture of claim 1, wherein an output end of a data reader-writer in the warehousing management unit is connected with a data memory for storing warehousing data; and the data port of the main CPU in the warehousing management unit is also connected with an operation terminal through a wireless gateway, and the operation terminal comprises an administrator terminal and a customer service terminal.
3. The distributed large-scale architecture-based e-commerce marketing platform of claim 2, wherein the data retrieval unit further comprises a database, and the buffer memory and the index server are respectively interconnected with the database through respective data interfaces; the terminal of the index server is connected with a request distributor used for distributing index requests, and the output end of the request distributor is connected with a retrieval terminal for performing index operation.
4. The distributed large-scale architecture-based e-commerce marketing platform of claim 3, wherein the cloud computing platform comprises a cloud computing infrastructure management server for managing the cloud computing infrastructure to form a plurality of virtual machines and a cloud computing application server for installing applications on the virtual machines.
5. The e-commerce marketing platform based on the distributed large-scale architecture of claim 4, wherein an input end of the cloud computing platform is connected with a data uploading device for uploading data, and a data collector is arranged in the data uploading device; the output end of the cloud computing platform is connected with a statistical analysis device used for carrying out comparison analysis statistics on data, and the statistical analysis device is connected with a result pushing device.
6. The distributed large-scale architecture-based e-commerce marketing platform of claim 5, wherein the step of pricing goods in the pricing configuration module comprises:
the method comprises the following steps: capturing information of all commodities in a database, correspondingly screening out information of commodities selected by a user, and acquiring inventory information of the corresponding commodities;
step two: acquiring the historical sales number of the commodity and the number of purchasing persons of the commodity in each time period;
step three: establishing a dynamic pricing model of the commodity according to the production cost, the carrying cost and the predicted income amount of the commodity;
step four: calculating the matched commodity by the dynamic pricing model in the step three to obtain the dynamic price of the commodity; and outputting the price of the commodity.
7. The distributed large-scale architecture-based e-commerce marketing platform of claim 6, wherein an output of the pricing configuration module is connected to an order management unit that manages and edits orders.
8. The e-commerce marketing platform based on the distributed large-scale architecture of claim 7, wherein the registration login module comprises an authentication server for performing authentication operation and a user management terminal for acquiring a mobile phone number of a user; an authentication database used for storing registration information is arranged in the authentication server, and the authentication database is connected with the user management terminal.
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