CN111523946A

CN111523946A - Method, device and equipment for adjusting preference information and storage medium thereof

Info

Publication number: CN111523946A
Application number: CN202010471190.0A
Authority: CN
Inventors: 刘新; 雷喜龙
Original assignee: Shenzhen Launch Technology Co Ltd
Current assignee: Shenzhen Launch Technology Co Ltd
Priority date: 2020-05-28
Filing date: 2020-05-28
Publication date: 2020-08-11

Abstract

The embodiment of the application provides adjustment and an implementation method of preferential information, and the adjustment method of the preferential information comprises the following steps: the server sends the preferential information with variable preferential amount to the target user terminal; the discount information with the changeable discount quota has a first discount quota; the server receives feedback information sent by a target user terminal; the server responds to the operation of the M user terminals, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount; the server sends the preferential information with the second preferential amount to the target user terminal so as to update the preferential information of the first preferential amount in the target user terminal into the preferential information of the second preferential amount. By implementing the embodiment of the application, the preferential amount of the preferential information can be increased, the user experience is improved, and the number of users using the server is increased.

Description

Method, device and equipment for adjusting preference information and storage medium thereof

Technical Field

The present application relates to the field of communications technologies, and in particular, to a method, an apparatus, a device, and a storage medium for adjusting preference information.

Background

The development of various application platforms, small programs and software brings convenience to the life of people, so that the life of people becomes more and more intelligent and convenient.

For an application program, software or platform, people who know the application program, the software or the platform at an early stage are few, people do not know the application of the application program, and therefore people who use the application program, the software or the platform are few, related personnel are required to publicize and market the application program, influence of the platform is enlarged, more users know and use the application program, and the issuing of coupons is a marketing means.

Disclosure of Invention

The embodiment of the application discloses a method for adjusting and realizing discount information, wherein a server sends the discount information with variable discount quota to a target user terminal, so that the target user terminal increases the discount quota of the discount information through a series of operations according to the rule with variable discount quota, the user experience is improved, and the user using number of the server is increased.

In a first aspect, an embodiment of the present application provides a method for adjusting offer information, including: the server sends the preferential information with variable preferential amount to the target user terminal; the discount information with the changeable discount quota has a first discount quota; the server receives feedback information sent by the target user terminal, the feedback information instructs the target user terminal to send instruction information to the M user terminals, and the instruction information is used for instructing the M user terminals to register to the server through the instruction information and/or register to the server through the instruction information and buy commodities; the server responds to the operation of the M user terminals, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount; the server sends the discount information with the second discount quota to the target user terminal so as to update the discount information of the first discount quota in the target user terminal into the discount information of the second discount quota.

It can be seen that, firstly, the server sends the preferential information with changeable preferential amount to the target user terminal, then, the target user terminal sends the indication information to the M user terminals, the server receives the feedback information sent by the target user terminal, secondly, the M user terminals register to the server and/or purchase goods at the server according to the indication information, the server responds to the operation of the M user terminals, calculates the preferential amount of the preferential information, obtains the preferential information with second preferential amount, and finally, the server sends the preferential information with second preferential amount to the target user terminal, so that the preferential information of the first preferential amount in the target user terminal is updated to the preferential information of the second preferential amount. By implementing the embodiment of the application, the server provides the discount information with the changeable discount quota, so that the user terminal increases the discount quota of the discount information through a series of operations, the use experience of a user can be improved, and the user quantity using the server is increased.

Based on the first aspect, in a possible implementation manner, the operation of the M user terminals includes an operation of N1 user terminals of the M user terminals registering to the server through the indication information.

It is understood that N1 ues may be registered to the server through the indication information, and there may be some ues not registered to the server, where N1 is an integer less than or equal to M, and therefore, the operation of M ues includes the operation of N1 ues being registered to the server through the indication information.

Based on the first aspect, in a possible implementation manner, the operation of the M user terminals includes an operation of N2 user terminals of the M user terminals registering to the server through the indication information and purchasing a commodity.

It is understood that N2 user terminals among the M user terminals may be registered with the server through the indication information and purchase goods, and there may be a portion of the user terminals that are not registered with the server and purchase goods, where N2 is an integer less than or equal to M, and therefore, the operation of the M user terminals includes an operation of N2 user terminals among the M user terminals registering with the server through the indication information and purchasing goods.

Based on the first aspect, in a possible implementation manner, the operations of the M user terminals include an operation in which N1 user terminals among the M user terminals register to the server through the indication information, and an operation in which N2 user terminals among the M user terminals register to the server through the indication information and purchase goods; wherein the sum of N1 and N2 is less than or equal to M.

It is understood that M user terminals may exist simultaneously: n1 user terminals are registered with the server through the indication information, and N2 user terminals are registered with the server through the indication information and purchase goods, although there may be a portion of user terminals that are not registered with the server (not performing any operation), where the sum of N1 and N2 is less than or equal to M.

Based on the first aspect, in a possible implementation manner, the calculating, by the server, the preferential amount of the benefit information in response to the operations of the M user terminals to obtain the benefit information with a second preferential amount includes: the server responds to the operation that the N1 user terminals register to the server through the indication information, calculates the preferential amount of the preferential information, and obtains the preferential information with a third preferential amount; and the server responds to the operation that the N2 user terminals register to the server through the indication information and buy commodities, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount.

It can be seen that, when N1 user terminals register to the server through the indication information, the server will detect the operation of N1 user terminals, and in response to the operation, calculate the preferential amount of the preferential information, and obtain the preferential information with the third preferential amount; when N2 user terminals register to the server through the indication information and buy the commodity, the server will detect the operation of N2 user terminals, and respond to the operation, calculate the preferential amount of the preferential information again, and obtain the preferential information with the second preferential amount.

Based on the first aspect, in a possible implementation manner, when N1 and N2 are equal, the second privilege level is greater than the third privilege level.

It can be seen that when N1 and N2 are equal, the second preferential amount is greater than the third preferential amount, which means that for a user terminal, the preferential amount obtained by the operation of only completing the registration to the server but not completing the purchase of the goods is less than the preferential amount obtained by the operation of completing the registration to the server and purchasing the goods, so as to promote the target user terminal to send the indication information to other user terminals through the difference of the preferential amounts, and make the target user terminal recommend and promote other user terminals to register to the server and purchase the goods.

Based on the first aspect, in a possible embodiment, the third premium amount is positively correlated with N1; the second preferential amount is positively correlated with N2.

It can be understood that the third premium amount is positively correlated to N1, that is, the larger the number of user terminals that have completed the operation of registering to the server but not completing the purchase of the product, the larger the third premium amount is, and in practical application, the larger the face value reflected as a coupon is, or the larger the discount of the product is; similarly, the second preferential amount is positively correlated to N2, which means that the greater the number of user terminals that complete the operation of registering to the server and purchasing goods, the greater the second preferential amount.

Based on the first aspect, in a possible implementation manner, after the server sends the offer information with a variable offer amount to the target user terminal, the method further includes: and the server sends prompt information to the target user terminal, wherein the prompt information is used for prompting the changeable rules of the preferential amount of the preferential information.

It can be understood that after the server sends the preferential information with variable preferential amount to the target user terminal, the server needs to prompt the target user terminal about the rule with variable preferential amount, so that the target user terminal operates according to the rule to increase the preferential amount.

In a second aspect, an embodiment of the present application provides a method for implementing offer information, including: the target user terminal receives the discount information with changeable discount quota sent by the server; the discount information with the changeable discount quota has a first discount quota; the target user terminal sends indication information to M user terminals; the indication information is used for indicating the M user terminals to register to the server through the indication information and/or register to the server through the indication information and buy commodities; and the target user terminal receives the discount information with the second discount quota sent by the server and updates the discount information of the first discount quota into the discount information of the second discount quota.

It can be seen that after receiving the preferential information with variable preferential amount sent by the server, the target user terminal increases the preferential amount through sharing operation, and finally, the preferential information of the first preferential amount is updated to the preferential information of the second preferential amount. By implementing the embodiment, the discount information of the discount quota can be increased, the user experience is improved, and the number of users using the server is increased.

Based on the second aspect, in a possible implementation manner, after the target user terminal receives the offer information with variable offer amount sent by the server, the method further includes: the target user terminal receives the prompt message sent by the server; the prompt message is used for prompting the rules of the preferential amount of the preferential message, wherein the rules are variable.

It can be understood that after receiving the preferential information, the target user terminal also receives the prompt information sent by the server, the prompt information is used for prompting the changeable rule of the preferential amount of the preferential information, and the target user terminal can operate according to the rule to increase the preferential amount.

Based on the second aspect, in a possible implementation manner, after the updating the offer information of the first offer amount to the offer information of the second offer amount, the method further includes: and the target user terminal responds to the purchase operation of the user on the commodity and carries out expense settlement based on the discount information of the second discount quota.

It can be understood that after the target user terminal obtains the preferential information of the second preferential amount, the target user terminal is further configured to receive a purchase operation of the user, and perform cost settlement based on the preferential information of the second preferential amount in response to the purchase operation of the user, so that the actual consumption amount of the user can be saved, and the use experience of the user is improved.

In a third aspect, an embodiment of the present application provides an apparatus for adjusting offer information, including:

the sending unit is used for sending the discount information with variable discount quota to the target user terminal; the discount information with the changeable discount quota has a first discount quota;

the receiving unit is used for receiving feedback information sent by the target user terminal, the feedback information indicates the target user terminal to send indication information to the M user terminals, and the indication information is used for indicating the M user terminals to register to the server through the indication information and/or register to the server through the indication information and buy commodities;

the response unit is used for responding to the operation of the M user terminals, calculating the preferential amount of the preferential information and obtaining the preferential information with a second preferential amount;

the sending unit is further configured to send the offer information with the second preferential amount to the target user terminal, so that the offer information of the first preferential amount in the target user terminal is updated to the offer information of the second preferential amount.

Based on the third aspect, in a possible implementation manner, the operation of the M user terminals includes an operation of N1 user terminals of the M user terminals registering to the server through the indication information.

Based on the third aspect, in a possible implementation, the operation of the M user terminals includes an operation of N2 user terminals of the M user terminals registering to the server through the indication information and purchasing a commodity.

Based on the third aspect, in a possible embodiment, the operations of the M user terminals include operations in which N1 user terminals among the M user terminals register with the server through the indication information, and operations in which N2 user terminals among the M user terminals register with the server through the indication information and purchase goods; wherein the sum of N1 and N2 is less than or equal to M.

Based on the third aspect, in a possible implementation manner, the response unit is specifically configured to: responding to the operation that the N1 user terminals register to the server through the indication information, calculating the preferential amount of the preferential information, and obtaining the preferential information with a third preferential amount; and responding to the operation that the N2 user terminals register to the server through the indication information and buy commodities, calculating the preferential amount of the preferential information, and obtaining the preferential information with a second preferential amount.

Based on the third aspect, in a possible implementation, when N1 and N2 are equal, the second privilege level is greater than the third privilege level.

Based on the third aspect, in a possible embodiment, the third priority amount is positively correlated with N1; the second preferential amount is positively correlated with N2.

Based on the third aspect, in a possible implementation manner, the sending unit is further configured to send a prompt message to the target user terminal, where the prompt message is used to prompt a rule that the preferential amount of the benefit information is variable.

The functional units in the above-mentioned apparatus are specifically configured to implement the method described in the first aspect or any of the embodiments of the first aspect.

In a fourth aspect, an embodiment of the present application provides an apparatus for implementing offer information, including:

the receiving unit is used for receiving the discount information with changeable discount quota sent by the server; the discount information with the changeable discount quota has a first discount quota;

a sending unit, configured to send instruction information to the M user terminals; the indication information is used for indicating the M user terminals to register to the server through the indication information and/or register to the server through the indication information and buy commodities;

the receiving unit is further used for receiving the discount information with the second discount quota sent by the server and updating the discount information of the first discount quota into the discount information of the second discount quota.

Based on the fourth aspect, in a possible implementation manner, the receiving unit is further configured to receive a prompt message sent by the server; the prompt message is used for prompting the rules of the preferential amount of the preferential message, wherein the rules are variable.

Based on the fourth aspect, in a possible implementation, the apparatus further includes: and the response unit is used for responding to the purchase operation of the user on the commodity and carrying out expense settlement based on the discount information of the second discount quota.

The functional units in the above-mentioned apparatus are specifically adapted to implement the method according to the second aspect or any embodiment of the second aspect.

In a fifth aspect, an embodiment of the present application provides a server, where the server includes a memory, a processor, and a transceiver, where the transceiver is configured to receive or transmit an instruction, the memory is configured to store the instruction, and the processor is configured to call the instruction stored in the memory to perform the method according to the first aspect or any embodiment of the first aspect.

In a sixth aspect, the present application provides a computer-readable storage medium, which includes program instructions, when the program instructions are executed on a computer, the computer executes the method according to the first aspect or any embodiment of the first aspect.

In a seventh aspect, the present application provides a computer program product, where the computer program product includes program instructions, and when the computer program product is executed by a server, the server executes the method described in the foregoing first aspect. The computer program product may be a software installation package, which, in case it is required to use the method provided by any of the possible designs of the first aspect described above, may be downloaded and executed on a server to implement the method according to the first aspect or any of the embodiments of the first aspect.

In an eighth aspect, an embodiment of the present application provides a terminal, where the terminal includes a memory, a processor, and a transceiver, where the transceiver is configured to receive or transmit an instruction, the memory is configured to store the instruction, and the processor is configured to call the instruction stored in the memory to perform the method according to any one of the embodiments of the second aspect or the second aspect.

In a ninth aspect, embodiments of the present application provide a computer-readable storage medium, comprising program instructions, which, when executed on a computer, cause the computer to perform the method according to the second aspect or any of the embodiments of the second aspect.

In a tenth aspect, the present application provides a computer program product, which includes program instructions, and when the computer program product is executed by a terminal, the terminal executes the method described in the foregoing second aspect. The computer program product may be a software installation package, which, in case it is required to use the method provided by any of the possible designs of the second aspect described above, may be downloaded and executed on a terminal to implement the method according to any of the embodiments of the second aspect or the second aspect.

The server sends the preferential information with variable preferential amount to the target user terminal, the target user terminal operates according to the rule with variable preferential amount, the preferential amount of the preferential information is finally increased, the target user terminal settles the cost of the purchased commodity based on the preferential amount, the actual consumption amount of the user is greatly reduced, the user experience is improved, and for the server, the user amount of the server is increased.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic diagram of a system architecture according to an embodiment of the present application;

fig. 2 is a schematic diagram illustrating a method for adjusting and implementing the offer information according to an embodiment of the present disclosure;

fig. 3 is a schematic diagram illustrating another method for adjusting and implementing the offer information according to the embodiment of the present application;

fig. 4 is a schematic diagram of an apparatus for adjusting offer information according to an embodiment of the present disclosure;

fig. 5 is a schematic structural diagram of a server according to an embodiment of the present application;

fig. 6 is a schematic structural diagram of another server provided in the embodiment of the present application;

fig. 7 is a schematic diagram of a device for implementing offer information according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a terminal according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It is to be understood that the terminology used in the embodiments of the present application is for the purpose of describing particular embodiments only, and is not intended to be limiting of the application. As used in the examples of this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It is noted that, as used in this specification and the appended claims, the term "comprises" and any variations thereof are intended to cover non-exclusive inclusions. For example, a system, article, or apparatus that comprises a list of elements/components is not limited to only those elements/components but may alternatively include other elements/components not expressly listed or inherent to such system, article, or apparatus.

It is also understood that the term "if" may be interpreted as "when", "upon" or "in response to" determining "or" in response to detecting "or" in the case of … "depending on the context.

It should also be noted that the terms "first," "second," "third," "fourth," and the like in the description and in the claims, are used for distinguishing between different objects and not necessarily for describing a particular sequential or chronological order.

Referring to fig. 1, fig. 1 is a system architecture provided in an embodiment of the present application, where the system architecture includes a target user terminal, a server, and M user terminals, and communication connections are established among the target user terminal, the server, and the M user terminals.

The M user terminals are other M terminal devices except the target user terminal, and in the application, the target user terminal and the M user terminals have no essential difference. The target user terminal can be an electronic device capable of performing touch screen operation, such as a touch screen smart phone, a tablet computer, a touch screen notebook, a touch screen smart phone and the like, and the server can be a computer, a cloud server, a cluster server, a general server, a special server and the like. The target user terminal may be installed with a certain software or application program, the server stores various data of the software or application program, and the user may operate a product in the software or application program through the target user terminal, for example, browse the product and purchase the product through operations such as clicking, sliding, and the like.

The target user terminal is used for receiving the information sent by the server or sending the information to the M user terminals; the target user terminal is also used for responding to the sliding, clicking and other operations of the user; the target user terminal is also used for responding to the purchase operation of the user and settling the cost of the commodity. The server is used for sending information to the target user terminal; and also for detecting operations of the M user terminals, such as an operation of registering to the server, an operation of purchasing goods on the server, and the like.

Based on the above system architecture, a method for adjusting and implementing the offer information provided in the embodiment of the present application, with reference to fig. 2, includes but is not limited to:

s201, the server sends the preferential information with the first preferential amount and variable preferential amount to the target user terminal.

The server sends the preferential information with variable preferential amount to the target user terminal, correspondingly, the target user terminal receives the preferential information with variable preferential amount sent by the server, and the preferential information has a first preferential amount.

Specifically, the coupon information may be a coupon with an initial face value, a coupon marked with an initial discount, or the like, and the coupon amount may be variable to indicate that the face value on the coupon is changeable or that the discount on the coupon is changeable.

S202, the target user terminal sends the indication information to the M user terminals.

After receiving the coupon with the changeable preferential amount, the target user terminal can send indication information to other M user terminals, so that the M user terminals can register to the server through the indication information or register to the server through the indication information and buy commodities, wherein M is an integer. In the present application, the manner in which the target ue sends the indication information to the M ues is not specifically limited, and may be sending in multiple times or sending in one time.

Specifically, the indication information may be a link capable of registering to the server, and the M user terminals may register to the server through the link, or register to the server through the link and purchase a commodity; the indication information can also be a link of a certain commodity, and M user terminals can log in and register to the server through the link of the commodity and check the commodity or purchase the commodity; the indication information may also be in other forms, and the application is not particularly limited.

S203, the server receives the feedback information sent by the target user terminal.

After the target user terminal sends the indication information to the M user terminals, a feedback information is returned to the server, and the feedback information indicates that the target user terminal sends the indication information to the M user terminals. The server receives feedback information sent by the target user terminal, namely the feedback information indicates that the target user terminal has completed the operation of sending the indication information. The instruction information is used for instructing the M user terminals to register in the server through the instruction information and/or register in the server through the instruction information and buy the commodity. And S204, receiving the operation performed by the user through the indication information by the M user terminals.

In an alternative embodiment, N1 user terminals among the M user terminals receive an operation of registering a user to the server through the indication information, N1 is an integer less than or equal to M; in yet another alternative embodiment, N2 user terminals among the M user terminals receive an operation of a user registering to the server through the indication information and purchasing a commodity, N2 is an integer less than or equal to M; in yet another alternative embodiment, some users of the M users corresponding to the M user terminals register with the server through the indication information, and some users register with the server through the indication information and purchase goods, although some users may not do any operation.

S205, the server responds to the operation of the M user terminals, calculates the preferential amount of the preferential information, and obtains the preferential information with a second preferential amount.

And the server responds to the operation of the M user terminals when detecting that the M user terminals are operated through the indication information, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount.

In an alternative embodiment, N1 user terminals among the M user terminals register to the server through the indication information, specifically, for example, if the coupon of the first benefit amount is a coupon with a face value of 5, and each user terminal only registers to the server through the indication information and does not purchase goods, the benefit amount of the benefit information increases by 10%, the target user terminal sends the indication information to other 6 user terminals, and after the server detects that 3 user terminals register to the server through the indication information and do not purchase goods, the server will respond to the operation of the 3 user terminals, and calculate the benefit amount of the benefit information to obtain the benefit information of the second benefit amount, where the face value of the coupon of the second benefit amount is: 5 × 1+3 × 10% ═ 6.5 yuan.

For another example, the discount information of the first discount limit is a 9-fold discount coupon, if each user terminal is only registered to the login server through the indication information and does not purchase the commodity, the discount of the discount information is increased by 5%, the target user terminal sends the indication information to other 6 user terminals, wherein 3 user terminals are registered to the server through the indication information and do not purchase the commodity, after the server detects that 3 user terminals are registered to the server through the indication information and do not purchase the commodity, the server will respond to the operation of the 3 user terminals, calculate the discount limit of the discount information, and obtain the discount information of the second discount limit, where the discount of the second discount limit coupon is: and 90% -3 x 5% ═ 75%, namely the coupon of the second coupon is a coupon with seven-five folds.

S206, the server sends the preferential information with the second preferential amount to the target user terminal.

The server sends the discount information with the second discount quota to the target user terminal, and correspondingly, the target user terminal receives the discount information with the second discount quota and updates the discount information of the first discount quota into the discount information of the second discount quota.

It should be noted that, in the present application, when N1 or N2 is greater than or equal to 1, the second preferential amount is greater than the first preferential amount, that is, as long as at least one of the M user terminals registers to the server through the first prompt message or registers to the server through the indication message and purchases goods, the preferential amount of the preferential message is increased.

It can be seen that, an embodiment of the present application provides a method for adjusting coupon information, where after the coupon information with a variable coupon amount is sent by a server to a target user terminal, the target user terminal sends an indication message to other M user terminals, so that the M user terminals register in the server according to the indication message, and/or register in the server through the indication message and purchase goods, and when the server detects that N1 user terminals among the M user terminals register in the server according to a first indication message, the server will respond to the operation of the M user terminals to calculate the coupon amount of the coupon information, so as to obtain the coupon information with a second coupon amount. By implementing the embodiment of the application, the server sends the preferential information with changeable preferential amount to the target user terminal, the preferential amount of the preferential information is increased through the sharing operation of the target user terminal, the user experience is improved, and for the server, a new user can be obtained, and the user amount using the server is increased.

Referring to fig. 3, an embodiment of the present application provides another method for adjusting and implementing offer information, where the method includes, but is not limited to:

s301, the server sends the preferential information with the first preferential amount and variable preferential amount to the target user terminal.

In this section, reference is made to the content of S201 in fig. 2, and for brevity of description, detailed description is omitted here.

S302, the server sends prompt information to the target user terminal.

The server sends prompt information to the target user terminal, correspondingly, the target user terminal receives the prompt information sent by the server, wherein the prompt information is used for prompting a changeable rule of the preferential amount of the preferential information, and the target user terminal can operate according to the changeable rule of the preferential amount to increase the preferential amount of the preferential information. The prompt message can be sent to the target user terminal in the form of a short message or a system message.

S303, the target user terminal sends the indication information to the M user terminals.

In this section, reference is made to the content of S202 in fig. 2, and details are not repeated here for brevity of the description.

S304, the server receives the feedback information sent by the target user terminal.

In this section, reference is made to the content of S203 in fig. 2, and for brevity of description, detailed description is omitted here.

S305, N1 user terminals in the M user terminals register to the server through the indication information but do not purchase commodities.

And N1 user terminals in the M user terminals register to the server through the indication information but do not purchase the commodities, wherein N1 is an integer less than or equal to M. After the N1 user terminals are registered in the server by the first instruction information, they can browse the merchandise on the server.

S306, the server responds to the operation that the N1 user terminals register to the server through the indication information but do not purchase the commodity, calculates the preferential amount of the preferential information, and obtains the preferential information with the third preferential amount.

When the server detects that the N1 user terminals register to the server through the indication information but do not purchase the commodity, the server responds to the operation of the N1 user terminals to calculate the preferential amount of the preferential information and obtain the preferential information with the third preferential amount. The third priority limit is positively correlated with N1, that is, the larger N1 is, the larger the third priority limit is.

And S307, N2 user terminals in the M user terminals register to the server through the indication information and purchase commodities.

N2 user terminals among the M user terminals register to the server through the indication information and purchase commodities, wherein N2 is an integer less than or equal to M. N2 user terminals are registered with the server through the first instruction information and purchased commodities.

It should be noted that the sum of N1 and N2 is less than or equal to M, that is, some of the M user terminals register with the server through the indication information, some user terminals register with the server through the indication information and purchase goods, and possibly some people do not register with the server (do nothing).

S308, the server responds to the operation that the N2 user terminals register to the server through the indication information and buy commodities, calculates the preferential amount of the preferential information, and obtains the preferential information with the second preferential amount.

When the server detects that the N2 user terminals register to the server through the indication information and purchase commodities, the server can respond to the operation of the N2 user terminals to calculate the preferential amount of the preferential information and obtain the preferential information with a second preferential amount. The second preferential amount is positively correlated with N2, that is, the larger N2 is, the larger the second preferential amount is. In this embodiment, on the basis of the preferential information of the third preferential amount, the preferential amount of the preferential information is calculated (the calculation method is not specifically limited here), and the preferential information with the second preferential amount is obtained.

In the present application, when N1 and N2 are equal, the second premium amount is greater than the third premium amount, which means that, for one of the M user terminals, the second premium amount obtained by registering the reminder information to the server and purchasing the product is greater than the third premium amount obtained by registering the reminder information only to the server. For example, if one of the M user terminals registers only to the server through the hint and does not purchase goods, the increase of the coupon is 5%, and if the user terminal registers to the server through the hint and purchases goods, the increase of the coupon is 10%.

In an embodiment, both N1 and N2 are not 0, and the preferential amount of the benefit information may be calculated according to a preset rule, and the specific preset rule may be set according to an actual situation, and is not applied for specific limitation.

In a specific embodiment, the preset rule is that on the basis of the preferential information of the third preferential amount, the preferential amount of the preferential information is calculated to obtain the preferential information with the second preferential amount. For example, the coupon of the first preferential amount is a coupon with a face value of 5 yuan, the target user terminal sends the indication information to other 6 user terminals, wherein 3 user terminals register to the server through the indication information and do not purchase goods, if each user terminal only registers to the server through the first indication information and does not purchase goods, the preferential amount of the preferential information is increased by 10%, the server calculates the preferential amount of the preferential information to obtain the preferential information of a third preferential amount, wherein the face value of the coupon of the third preferential amount is: 5 × 1+3 × 10% ═ 6.5 yuan. On the basis of the coupon with the third preferential amount, if every user terminal registers to the server through the first indication information and purchases commodities, the preferential amount of the preferential information is increased by 20%, and if 2 user terminals register to the server through the indication information and purchase commodities, the coupon face value of the second preferential amount is as follows: 6.5 × 1+2 × 20% ═ 9.1 yuan.

S309, the server sends the preferential information with the second preferential amount to the target user terminal.

Reference is made to the content of S206 in fig. 2 in this section, and details are not repeated here for brevity of the description.

S310, the target user terminal responds to the purchase operation of the user to the commodity and carries out expense settlement based on the preferential information of the second preferential amount.

After obtaining the preferential information with the second preferential amount, the user can purchase the commodity through sliding, clicking and other operations, the target user terminal receives the purchase operation of the user, and in response to the purchase operation of the user, the cost settlement is carried out on the purchased commodity based on the preferential information of the second preferential amount.

It should be noted that the steps in this embodiment are not fixed, and other variations are possible, such as 301, 302, 303, 304, 305, 307, 306, 308, 309, 310; 301. 302, 303, 304, 305, 307, 308, 306, 309, 310, etc., and the order of the steps is not particularly limited in this application.

In the step sequence of 301, 302, 303, 304, 305, 307, 308, 306, 309, and 310, the preset rule may be further to calculate the preferential amount of the preferential information based on the preferential information of the second preferential amount to obtain the preferential information with the third preferential amount. For example, the coupon information of the first coupon amount is a coupon with a face value of 5 yuan, the target user terminal sends the indication information to other 6 user terminals, wherein 3 user terminals register to the server through the indication information and purchase commodities, if each user terminal registers to the server through the indication information and purchases commodities, the coupon amount of the coupon information is increased by 20%, the server calculates the coupon amount of the coupon information to obtain the coupon information of the second coupon amount, wherein the face value of the coupon of the second coupon amount is: 5 × 1+3 × 20% ═ 8-membered. On the basis of the coupon with the second preferential amount, every time a user terminal registers to the server through the indication information but does not purchase the commodity, the preferential amount of the preferential information is increased by 10%, and if 2 user terminals register to the server through the indication information but do not purchase the commodity, the coupon face value of the third preferential amount is as follows: 8 × 1+2 × 10% ═ 9.6 membered.

It can be seen that the server sends the preferential information with variable preferential amount to the target user terminal, and prompts the rule with variable preferential amount of the target user terminal through the prompt information, the target user terminal shares the indication information to the M user terminals according to the rule with variable preferential amount, N1 user terminals in the M user terminals register to the server through the indication information, N2 user terminals register to the server through the indication information and buy the commodity, the server responds to the operation of the N1 user terminals and the N2 user terminals to calculate the preferential amount and finally obtain the preferential information with second preferential amount, the server sends the preferential information with second preferential amount to the target user terminal, the user can settle the cost of the purchased commodity based on the preferential information of the second preferential amount, and the consumption amount of the user is greatly reduced, the user experience is improved, and for the server, the user usage is increased.

The embodiment of the present application provides a schematic diagram of a device 40 for adjusting offer information, referring to fig. 4, the device 40 at least includes:

the sending unit 401 is configured to send the discount information with the changeable discount unit to the target user terminal; wherein, the preferential information with variable preferential amount has a first preferential amount;

a receiving unit 402, configured to receive feedback information sent by a target user terminal, where the feedback information instructs the target user terminal to send instruction information to the M user terminals, and the instruction information is used to instruct the M user terminals to register in the server through the instruction information and/or register in the server through the instruction information and purchase a commodity;

a response unit 403, configured to calculate a discount amount of the discount information in response to operations of the M user terminals, and obtain the discount information with a second discount amount;

the sending unit 401 is further configured to send the offer information with the second offer amount to the target user terminal, so that the offer information of the first offer amount in the target user terminal is updated to the offer information of the second offer amount.

In a possible embodiment, the operation of the M user terminals includes an operation of N1 user terminals among the M user terminals registering with the server through the indication information.

In a possible embodiment, the operation of the M user terminals includes an operation of N2 user terminals among the M user terminals registering to the server through the indication information and purchasing the goods.

In a possible embodiment, the operation of the M user terminals includes an operation in which N1 user terminals among the M user terminals register to the server through the indication information, and an operation in which N2 user terminals among the M user terminals register to the server through the indication information and purchase goods; wherein the sum of N1 and N2 is less than or equal to M.

In a possible implementation, the response unit 403 is specifically configured to: responding to the operation that N1 user terminals register in the server through the indication information, calculating the preferential amount of the preferential information, and obtaining the preferential information with a third preferential amount; and responding to the operation that the N2 user terminals register to the server through the indication information and buy the commodities, calculating the preferential amount of the preferential information, and obtaining the preferential information with a second preferential amount.

In a possible embodiment, when N1 and N2 are equal, the second premium amount is greater than the third premium amount.

In a possible embodiment, the third priority value is positively correlated with N1; the second privilege level is positively correlated with N2.

In a possible implementation manner, the sending unit 401 is further configured to send a prompt message to the target user terminal, where the prompt message is used to prompt a rule that the preferential amount of the benefit information is variable.

The functional units of the apparatus 40 may be configured to implement the method described in the embodiment of fig. 2 or fig. 3, and for specific content, reference may be made to the description in the relevant content of the embodiment of fig. 2 or fig. 3, and for brevity of description, no further description is repeated here.

The embodiment of the present application further provides a schematic structural diagram of the server 50, referring to fig. 5, and the following describes the structure of the server 50 in detail with reference to fig. 5: the owner of the server 50 deploys the computing infrastructure of the server 50 itself, i.e., deploys computing resources (e.g., servers) 510, deploys storage resources (e.g., memory) 520, and deploys network resources (e.g., network cards) 530, among other things. The owner (e.g., operator) of the server 50 then virtualizes the computing resources 510, storage resources 520, and network resources 530 of the computing infrastructure of the server 50, and provides the corresponding services to users (e.g., subscribers) of the server 50. The operator can provide the following three services to the user: server computing Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).

For example, a user is a user of the server 50, and an operator is an owner of the server 50, and IaaS, PaaS, and SaaS are described below.

The services provided by IaaS to the user are the utilization of the server 50 computing infrastructure, including processing, storage, networking and other basic computing resources 510, the user being able to deploy and run any software, including operating systems and applications. The user does not manage or control any of the server 50 computing infrastructure, but can control operating system selection, storage space, deployment applications, and possibly limited network component (e.g., firewall, load balancer, etc.). In the present application, IaaS is an operator and a maintainer of the server.

The services provided by PaaS to users are applications developed or purchased by users using vendor-supplied development languages and tools (e.g., Java, python, Net, etc.) deployed to the computing infrastructure of server 50. The user does not need to manage or control the underlying server computing infrastructure, including networks, servers, operating systems, storage, etc., but the user can control the deployed applications and possibly also the hosting environment configuration in which the applications are run. The PaaS in the application can be, for example, an online shopping platform, a takeout platform, a car renting platform and the like, and provides services of online shopping, on-line taking out, car renting and the like for people.

The services provided by SaaS to the user are applications that the operator runs on the computing infrastructure of the server 50, and the user can access the applications on the computing infrastructure of the server through a client interface, such as a browser, on various devices. The user does not need to manage or control any server 50 computing infrastructure, including networks, servers, operating systems, storage, and the like. The SaaS in the present application may be, for example, an online shopping application or a software client, or a shopping through a web page, a point takeout software client, a car rental software client, and the like.

It can be understood that an operator leases different tenants through any one of IaaS, PaaS, and SaaS, and data and configuration between different tenants are isolated from each other, thereby ensuring security and privacy of data of each tenant.

Referring to fig. 6, fig. 6 is a schematic diagram of another server 600 provided in the embodiment of the present application, where the server 600 at least includes: processor 610, communication interface 620, and memory 630, processor 610, transceiver 620, and memory 630 coupled by bus 640. Wherein the content of the first and second substances,

the processor 610 is used to operate the sending unit 401, the receiving unit 402 and the responding unit 403 in fig. 4 by calling the program code in the memory 630. In practical applications, the processor 610 may include one or more general-purpose processors, wherein a general-purpose processor may be any type of device capable of processing electronic instructions, including a Central Processing Unit (CPU), a microprocessor, a microcontroller, a main processor, a controller, an ASIC (application specific Integrated Circuit), and so on. The processor 610 reads the program code stored in the memory 630, and cooperates with the transceiver 620 to perform part or all of the steps of the method performed by the offer information adjusting apparatus 40 according to the above embodiments of the present application.

The transceiver 620 may be a wired interface (e.g., an ethernet interface) for communicating with other computing nodes or devices. When transceiver 620 is a wired interface, transceiver 620 may employ a Protocol family over TCP/IP, such as RAAS Protocol, Remote Function Call (RFC) Protocol, Simple Object Access Protocol (SOAP) Protocol, Simple Network Management Protocol (SNMP) Protocol, Common Object Request Broker Architecture (CORBA) Protocol, and distributed Protocol, among others.

Memory 630 may store program code as well as data information. The program code includes a code of the transmitting unit 401, a code of the receiving unit 402, and a code of the responding unit 403. The data information includes: feedback information, a first privilege amount, a second privilege amount, and so on. In practical applications, the Memory 630 may include a volatile Memory (volatile Memory), such as a Random Access Memory (RAM); the Memory may also include a Non-Volatile Memory (Non-Volatile Memory), such as a Read-Only Memory (ROM), a Flash Memory (Flash Memory), a Hard Disk Drive (HDD), or a Solid-State Drive (SSD) Memory, which may also include a combination of the above types of memories.

The embodiment of the present application provides a schematic diagram of a device 70 for implementing offer information, referring to fig. 7, where the device 70 at least includes:

a receiving unit 701, configured to receive the coupon information with a variable coupon amount sent by the server; wherein, the preferential information with variable preferential amount has a first preferential amount;

a sending unit 702, configured to send instruction information to the M user terminals; the indication information is used for indicating the M user terminals to register in the server through the indication information and/or register in the server through the indication information and buy the commodity;

the receiving unit 701 is further configured to receive the coupon information with the second coupon amount sent by the server, and update the coupon information of the first coupon amount to the coupon information of the second coupon amount.

In a possible embodiment, the receiving unit 701 is further configured to receive a prompt message sent by the server; the prompt message is used for prompting the rules that the preferential amount of the preferential message is variable.

In a possible embodiment, the device 70 further comprises: a response unit 703, configured to perform fee settlement based on the offer information of the second offer unit in response to a purchase operation of the user on the commodity.

The functional units of the apparatus 70 may be configured to implement the method described in the embodiment of fig. 2 or fig. 3, and for specific content, reference may be made to the description in the relevant content of the embodiment of fig. 2 or fig. 3, and for brevity of description, no further description is repeated here.

Referring to fig. 8, fig. 8 is a block diagram showing a partial structure of a terminal 80 according to an embodiment of the present application. Terminal 80 includes RF (Radio Frequency) circuitry 710, memory 720, other input devices 730, a display 740, sensors 750, audio circuitry 760, an I/O subsystem 770, a processor 780, and a power supply 790. Those skilled in the art will appreciate that the terminal structure shown in fig. 8 is not intended to be limiting and may include more or fewer components than those shown, or may combine certain components, or split certain components, or arranged in different components. Those skilled in the art will appreciate that the display 740 is part of a User Interface (UI) and that the terminal 80 may include fewer than or the same User Interface as illustrated.

The various components of the terminal 80 will now be described in detail with reference to fig. 8:

the RF circuitry 710 may be used to transmit information to other user terminals such as: in this application, first indication information, or information and instructions sent by sending unit 702 in fig. 7, is sent to M user terminals; the receiving unit 701 in fig. 7 may also be used to receive information sent by the server, for example, the information and the instruction received by the receiving unit 701 include the preferential information with variable privilege amount, the preferential information with second privilege amount, and the prompt information. Typically, the RF circuit includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, and the like. In addition, the RF circuit 710 may also communicate with networks and other devices via wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communications), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), e-mail, SMS (Short Messaging Service), etc.

The memory 720 may be used to store software programs and units, including specifically the program code and data of the receiving unit 701, the program code and data of the transmitting unit 702, and the program code and data of the responding unit 703 in fig. 7, and the processor 780 may execute various functional applications and data processing of the terminal 80 by running the software programs and units stored in the memory 720. The memory 720 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, a software program or an application program (such as an online shopping software program, a takeout application program, a car rental application program, etc.), and the like; the storage data area may store data (such as the first indication information) created according to the use of the terminal 80, and the like. Further, the memory 720 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

Other input devices 730 may be used for receiving input numeric or character information and generating key signal inputs relating to user settings and function control of terminal 80. In particular, other input devices 730 may include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, a light mouse (a light mouse is a touch-sensitive surface that does not display visual output, or is an extension of a touch-sensitive surface formed by a touch screen), and the like. Other input devices 730 are connected to other input device controllers 771 of the I/O subsystem 770 and interact with the processor 780 via signals under the control of the other device input controllers 771.

The display 740 may be used to display information input by or provided to the user and various menus of the terminal 80, such as: the display screen 740 may be used to display preferential information, prompt information, commodity information, etc. with variable preferential amounts; user input may also be received or in response to user actions such as: responding to the sliding operation and the clicking operation of the user, or receiving the selection operation and the purchasing operation of the user on the commodity. The display 740 may include a display panel 741 and a touch panel 742. The Display panel 741 may be configured by LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and the like. Touch panel 742, also referred to as a touch screen, a touch sensitive screen, etc., may collect contact or non-contact operations (e.g., operations performed by a user on or near touch panel 742 using any suitable object or accessory such as a finger or a stylus, which may also include body sensing operations; including single-point control operations, multi-point control operations, etc.) and drive corresponding connection devices according to a preset program. Alternatively, the touch panel 742 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch direction and gesture of a user, detects signals brought by touch operation and transmits the signals to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into information that can be processed by the processor, sends the information to the processor 780, and receives and executes commands from the processor 780. In addition, the touch panel 742 can be implemented by various types, such as resistive, capacitive, infrared, and surface acoustic wave, and the touch panel 742 can also be implemented by any technology developed in the future. Further, touch panel 742 can overlay display panel 741, a user can operate on or near touch panel 742 overlaid on display panel 741 according to content displayed on display panel 741 (the display content including, but not limited to, a soft keyboard, a virtual mouse, virtual keys, icons, etc.), touch panel 742 detects the operation on or near touch panel 742, and transmits the detected operation to processor 780 through I/O subsystem 770 to determine a user input, and processor 780 then provides a corresponding visual output on display panel 741 through I/O subsystem 770 according to the user input. Although in fig. 8, the touch panel 742 and the display panel 741 are two separate components to implement the input and output functions of the terminal 80, in some embodiments, the touch panel 742 and the display panel 741 may be integrated to implement the input and output functions of the terminal 80.

The terminal 80 may also include at least one sensor 750, such as light sensors, motion sensors, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 741 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 741 and/or a backlight when the terminal 80 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the terminal posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the terminal 80, detailed description is omitted here.

Audio circuitry 760, speaker 761, and microphone 762 may provide an audio interface between a user and terminal 80. The audio circuit 760 can transmit the converted signal of the received audio data to the speaker 761, and the converted signal is converted into a sound signal by the speaker 761 and output; on the other hand, the microphone 762 converts collected sound signals into signals, converts the signals into audio data after being received by the audio circuit 760, and outputs the audio data to the RF circuit 708 for transmission to, for example, another terminal or outputs the audio data to the memory 720 for further processing.

The I/O subsystem 770 may be used to control input and output for external devices, including other devices, input controllers 771, sensor controllers 772, and display controllers 773. Optionally, one or more other input control device controllers 771 receive signals from and/or send signals to other input devices 730, and other input devices 730 may include physical buttons (push buttons, rocker buttons, etc.), dials, slide switches, joysticks, click wheels, light mice (a light mouse is a touch-sensitive surface that does not display visual output, or is an extension of a touch-sensitive surface formed by a touch screen). It is noted that other input control device controllers 771 may be connected to any one or more of the devices described above. Display controller 773 in the I/O subsystem 770 receives signals from display 740 and/or sends signals to display 740. After the display screen 740 detects the user input, the display controller 773 converts the detected user input into interaction with the user interface object displayed on the display screen 740, i.e., human-computer interaction is implemented. Sensor controller 772 may receive signals from one or more sensors 750 and/or transmit signals to one or more sensors 750.

The processor 780 is a control center of the terminal 80, connects various parts of the whole terminal by using various interfaces and lines, executes various functions and processes data of the terminal 80 by operating or executing software programs and/or units stored in the memory 720 and calling data stored in the memory 720, and particularly can execute the functions and data of the response unit 703 in fig. 7 to settle the cost of the product purchased by the user, thereby monitoring the whole terminal 80. Optionally, processor 780 may include one or more processing units; preferably, the processor 780 may integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 780.

The terminal 80 also includes a power supply 790 (e.g., a battery) for powering the various components, which may preferably be logically coupled to the processor 780 via a power management system that may be used to manage charging, discharging, and power consumption.

Although not shown, the terminal 80 may also include other modules or devices, such as a camera, etc., which are not described in detail herein.

Embodiments of the present application also provide a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, where the computer program is executed by hardware (for example, a processor, and the like) to implement part or all of steps of any one of the methods performed by the server in the embodiments of the present application.

The embodiment of the present application further provides a computer program product, and when the computer program product is read and executed by a computer, the server executes part or all of the steps of the method for adjusting the preference information in the embodiment of the present application.

The embodiments of the present application also provide a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and the computer program is executed by hardware (for example, a processor, etc.) to implement part or all of the steps of any one of the methods performed by the terminal in the embodiments of the present application.

The embodiment of the present application further provides a computer program product, and when the computer program product is read and executed by a computer, the terminal is enabled to execute part or all of the steps of the method for implementing the preference information in the embodiment of the present application.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented, in whole or in part, by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the application to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, the computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, digital subscriber line) or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, memory Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid state Disk, SSD)), among others. In the embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may also be an electric, mechanical or other form of connection.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiments of the present application.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially or partially contributed by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

While the invention has been described with reference to specific embodiments, the scope of the invention is not limited thereto, and those skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the invention. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method for adjusting preference information, comprising:

the server sends the preferential information with variable preferential amount to the target user terminal; the discount information with the changeable discount quota has a first discount quota;

the server receives feedback information sent by the target user terminal, the feedback information instructs the target user terminal to send instruction information to the M user terminals, and the instruction information is used for instructing the M user terminals to register to the server through the instruction information and/or register to the server through the instruction information and buy commodities;

the server responds to the operation of the M user terminals, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount;

the server sends the discount information with the second discount quota to the target user terminal so as to update the discount information of the first discount quota in the target user terminal into the discount information of the second discount quota.

2. The method according to claim 1, wherein the operation of the M user terminals includes an operation of N1 user terminals among the M user terminals registering to the server through the indication information, and/or an operation of N2 user terminals among the M user terminals registering to the server through the indication information and purchasing goods; wherein the sum of N1 and N2 is less than or equal to M.

3. The method of claim 2, wherein the server calculates the preferential amount of the benefit information in response to the operation of the M user terminals, and obtains the benefit information with a second preferential amount, including:

the server responds to the operation that the N1 user terminals register to the server through the indication information, calculates the preferential amount of the preferential information, and obtains the preferential information with a third preferential amount;

and the server responds to the operation that the N2 user terminals register to the server through the indication information and buy commodities, calculates the preferential amount of the preferential information and obtains the preferential information with a second preferential amount.

4. The method of claim 5, wherein the third premium is positively correlated with N1; the second preferential amount is positively correlated with N2; when N1 and N2 are equal, the second preferential amount is larger than the third preferential amount.

5. The method as claimed in any one of claims 1-4, wherein after the server sends the variable-quota offer message to the target user terminal, the method further comprises:

and the server sends prompt information to the target user terminal, wherein the prompt information is used for prompting the changeable rules of the preferential amount of the preferential information.

6. A method for implementing preferential information is characterized by comprising the following steps:

the target user terminal receives the discount information with changeable discount quota sent by the server; the discount information with the changeable discount quota has a first discount quota;

the target user terminal sends indication information to M user terminals; the indication information is used for indicating the M user terminals to register to the server through the indication information and/or register to the server through the indication information and buy commodities;

and the target user terminal receives the discount information with the second discount quota sent by the server and updates the discount information of the first discount quota into the discount information of the second discount quota.

7. The method of claim 6, wherein after the target user terminal receives the variable-quota offer information sent by the server, the method further comprises:

the target user terminal receives the prompt message sent by the server; the prompt message is used for prompting the rules of the preferential amount of the preferential message, wherein the rules are variable.

8. The method of claim 6 or 7, wherein after the updating the offer information of the first privilege amount to the offer information of the second privilege amount, the method further comprises:

and the target user terminal responds to the purchase operation of the user on the commodity and carries out expense settlement based on the discount information of the second discount quota.

9. A server, comprising a memory to store instructions, a processor to receive or transmit instructions, and a transceiver to invoke the instructions in the memory to perform the method of any of claims 1-5.

10. A terminal, characterized in that the terminal comprises a memory for storing instructions, a processor for receiving or transmitting the instructions, and a transceiver for invoking the instructions in the memory to execute the method according to any one of claims 6-8.