CN111475749A - Information display target optimization method and device, electronic equipment and readable medium - Google Patents
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Abstract
The embodiment of the disclosure discloses an information display target optimization method and device, electronic equipment and a readable medium. The method comprises the following steps: when a user accesses a target page displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data; acquiring operation behavior data of a user on the target page; taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data; and optimizing an information display target according to the attribute information of the target user. By adopting the technical scheme provided by the disclosure, the effects that the information of the user can still be obtained and the information display target is optimized when the user accesses the content of the display information through the page can be realized.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, and in particular relates to an information display target optimization method and device, an electronic device and a readable medium.
Background
With the rapid development of network technology, the way of displaying information has become a favorite information popularization channel in the industry.
After the information is displayed, the user accesses and operates through the application program, the user information can be obtained through the application program, and after the information display platform obtains the user information, the information display effect can be evaluated and optimized. However, when the user accesses and operates the information display platform in a page form, the browser does not open the user data to the page, so that the information display platform cannot obtain the user information, and the information display effect cannot be evaluated and optimized. Therefore, how to acquire the user information and further evaluate and optimize the information display effect becomes a technical problem to be solved urgently when the user accesses and generates an operation behavior through the page.
Disclosure of Invention
The embodiment of the disclosure provides an information display target optimization method and device, an electronic device and a readable medium, which can achieve the effects that when a user accesses content of displayed information through a page, the user information can still be acquired, and the information display target is optimized.
In a first aspect, an embodiment of the present disclosure provides an information display target optimization method, where the method includes:
when a user accesses a target page displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data;
acquiring operation behavior data of a user on the target page;
taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data;
and optimizing an information display target according to the attribute information of the target user.
Further, before adding the tracking information to the parameter part in the page address of the target page, the method further comprises:
and encrypting the tracking information to obtain a tracking information encryption character string.
Further, encrypting the tracking information to obtain an encrypted string of tracking information includes:
and respectively encrypting the access user data, the target page data and the access request identification data in the tracking information, and splicing by adopting specific characters to obtain an encrypted character string.
Further, acquiring operation behavior data of the user on the target page includes:
sending an operation behavior data acquisition request of a target page to a server of the target page;
and obtaining a return result, wherein the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
Further, the step of determining a target user according to the tracking information in the page website associated with the target operation behavior data by using the operation behavior data meeting the preset conditions as the target operation behavior data includes:
determining a preset condition, screening the operation behavior data according to the preset condition, and determining target operation behavior data;
and decrypting the tracking data encryption character string associated with the target operation behavior data to obtain access user data in the tracking data, and determining a target user.
In a second aspect, an embodiment of the present disclosure further provides an apparatus for optimizing an information display target, where the apparatus includes:
the tracking data adding module is used for adding tracking information to a parameter part in a page website of a target page when a user accesses the target page displaying the information; wherein the tracking information comprises: accessing user data, target page data and access request identification data;
the operation behavior data acquisition module is used for acquiring operation behavior data of a user on the target page;
the target user determination module is used for taking the operation behavior data meeting the preset conditions as target operation behavior data and determining a target user according to tracking information in a page website associated with the target operation behavior data;
and the information display target optimization module is used for optimizing the information display target according to the attribute information of the target user.
Further, the apparatus further comprises:
and the tracking information encryption module is used for encrypting the tracking information to obtain a tracking information encryption character string.
Further, the tracking information encryption module includes:
and the encryption splicing unit is used for encrypting the access user data, the target page data and the access request identification data in the tracking information respectively and splicing by adopting specific characters to obtain an encrypted character string.
Further, the operation behavior data obtaining module includes:
the acquisition request sending unit is used for sending an operation behavior data acquisition request of the target page to a server of the target page;
and the result returning unit is used for acquiring a return result, and the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
Further, the target user determination module includes:
the target operation behavior data determining unit is used for determining a preset condition, screening the operation behavior data according to the preset condition and determining target operation behavior data;
and the target user determining unit is used for decrypting the tracking data encryption character string associated with the target operation behavior data to obtain access user data in the tracking data and determining a target user.
In a third aspect, an embodiment of the present disclosure provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable by the processor, where the processor executes the computer program to implement the method for optimizing an information presentation goal according to an embodiment of the present disclosure.
In a fourth aspect, the present disclosure provides a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an optimization method for information presentation targets according to the present disclosure.
According to the technical scheme provided by the embodiment of the disclosure, when a user accesses a target page displaying information, tracking information is added to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data; acquiring operation behavior data of a user on the target page; taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data; and optimizing an information display target according to the attribute information of the target user. By adopting the technical scheme provided by the disclosure, the effects that the information of the user can still be obtained and the information display target is optimized when the user accesses the content of the display information through the page can be realized.
Drawings
FIG. 1 is a flowchart of an optimization method for information presentation objectives according to an embodiment of the present disclosure;
FIG. 2 is a flowchart of an optimization method for information presentation objectives according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an optimization apparatus for information presentation objectives according to a second embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and are not limiting of the disclosure. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
In the following embodiments, optional features and examples are provided in each embodiment, and various features described in the embodiments may be combined to form a plurality of alternatives, and each numbered embodiment should not be regarded as only one technical solution.
Example one
Fig. 1 is a flowchart of an information display target optimization method provided in an embodiment of the present disclosure, where the present embodiment is applicable to an information display situation, and the method may be executed by an information display target optimization apparatus provided in an embodiment of the present disclosure, and the apparatus may be implemented by software and/or hardware, and may be integrated in an electronic device such as a client, a server, and an intelligent terminal.
As shown in fig. 1, the information display target optimization method includes:
s110, when a user accesses a target page for displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: access user data, target page data, and access request identification data.
In the conventional scheme, the application program corresponding to the display information can be skipped from the application program currently used by the user, and after the skipping, the application program has the authority of acquiring some information of the user, such as the device identification code of the user, in the using process. The information presentation party can determine from which application the user jumps to the specific page of the information presentation by feeding back the device identification code to the application party providing the presentation for the information. However, in many cases, a user can only access a specific page showing information in the form of a jump page because an application program is not installed or for other reasons, however, it is impossible for a browser to convey some information of the user to the specific page, which may cause the information security of the user to be affected.
In the technical scheme, the display information may be information for displaying a product and a function, and the user may access a specific content page of the display information by clicking and the like. The website of the access page comprises a parameter part besides a website part, and the tracking information is added to the parameter part in the website of the page of the target page.
The tracking information includes access user data, where the access user data may be a user name of the user on the current application program, may also be other information, such as a device identification code of the user and the like, which can determine the data of the unique user, and may also include only some attribute information of the user, such as information of gender, age, address, and hobby. The tracking information also comprises target page data and access request identification data, wherein the target page data can be used for providing one end of information display to determine which display information is watched by the user, and can further determine the interests and hobbies of the user, so that labels and the like can be conveniently marked for the user, and the preferred display information types of the user can be provided in the subsequent information display process. The access request identification data may be provided at the information presentation end and at the information presentation content page end to determine which operation the user performs in the page, and for a user, if the same page is accessed twice but the operation behavior data is different, it may be determined which operation the user performs in which access.
And S120, acquiring the operation behavior data of the user on the target page.
In the technical solution, the specific ordering operation behavior may not be obtained, and the operation behavior data may be classified, for example, according to the operation behavior data of the user, it may be determined that the user is an already ordered user, or an intended user or an unintended user. The method has the advantages that the operation behavior data of the user on the target page is obtained, meanwhile, the information safety of one end of the information display content page is not influenced, and the information privacy of one end of the information display content page is protected.
S130, taking the operation behavior data meeting the preset conditions as target operation behavior data, and determining a target user according to tracking information in the webpage address associated with the target operation behavior data.
The operation behavior data meeting the preset condition may be operation behavior data of a specific ordering user and an intended user in the target page. Whether the order is placed by the user or not can not be distinguished, and the operation behavior data of the user can be determined to meet the preset condition as long as the order is placed by the user or not. The preset condition may be fed back from one end of the specific page of the display information, or the target operation behavior data may be determined directly from one end of the specific page of the display information, the operation behavior data of other users may not be fed back, or which operation behavior data are marked in the feedback result to meet the preset condition. And after the operation behavior data meeting the preset conditions are taken as target operation behavior data, determining a target user according to tracking information in a page website associated with the target operation behavior data. The target user may be a specific user, for example, the tracking information includes the user name of the user in the current application, or may be a non-unique user with certain attributes, for example, the user with the gender, age, region, and interest label in the above example.
And S140, optimizing the information display target according to the attribute information of the target user.
The information display target can be optimized according to attribute information of the target user, for example, label information, and for example, if the content of the information display is fashion women's clothing, an optimization scheme of the information display target group can be determined according to the attribute labels of the target user, for example, gender, occupation, region, hobbies and the like, so as to further optimize the information display target. When the display information is scientific information, if the user is very interested in the display information and reads the display information on the target page for a long time, the scientific information which is favored by the user can be further displayed for the user. The method has the advantages that the targets of the display information can be further optimized according to the operation behavior data of the user on the target page, so that the conversion rate of the display information is improved, the display information which is more meaningful for the user can be provided for the user, and the use experience of the user is improved.
According to the technical scheme provided by the embodiment of the disclosure, when a user accesses a target page displaying information, tracking information is added to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data; acquiring operation behavior data of a user on the target page; taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data; and optimizing an information display target according to the attribute information of the target user. By adopting the technical scheme provided by the disclosure, the effects that the information of the user can still be obtained and the information display target is optimized when the user accesses the content of the display information through the page can be realized.
On the basis of the above technical solution, optionally, the tracking information is encrypted to obtain an encrypted character string of the tracking information. The encryption mode can be a mainstream encryption mode at present or a user-defined encryption mode, and the advantage of encrypting the tracking information is that the information security of the user in the current application program can be improved, so that the user information of the user in the current application program can not be leaked to other application programs or lawbreakers, and further the information leakage of the user and the information security are influenced. According to the technical scheme, after the tracking information is encrypted, the tracking information encryption character string is added to the parameter part of the website of the target page, and the tracking information encryption character string can be acquired in a data transparent transmission mode when the operation behavior data of the user is acquired, so that the target user is determined.
On the basis of the above technical solution, optionally, encrypting the tracking information to obtain a tracking information encrypted character string includes: and respectively encrypting the access user data, the target page data and the access request identification data in the tracking information, and splicing by adopting specific characters to obtain an encrypted character string. Wherein the access user data, the target page data, and the access request identification data may be encrypted, and the "&" connection is adopted and added to the parameter section of the website of the target page. The advantage of this arrangement is that the data to be used can be quickly determined according to the use requirement in the subsequent decryption and processing processes. The encryption modes of the three data can be the same or different, for example, the security level of the access request identification data is low, a relatively simple encryption mode can be adopted, even no encryption is carried out, and thus the advantages of speeding up the data encryption and decryption are achieved.
Fig. 2 is a flowchart of an optimization method of an information presentation target according to an embodiment of the present disclosure. The technical scheme is embodied on the basis of various optional schemes in the technical scheme. The concrete optimization is as follows: acquiring operation behavior data of a user on the target page, wherein the operation behavior data comprises the following steps: sending an operation behavior data acquisition request of a target page to a server of the target page; and obtaining a return result, wherein the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page. And acquiring the operation behavior data of the user on the target page, wherein the operation behavior data comprises the following steps: sending an operation behavior data acquisition request of a target page to a server of the target page; and obtaining a return result, wherein the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
As shown in fig. 2, the information display target optimization method includes:
s210, when a user accesses a target page for displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: access user data, target page data, and access request identification data.
S220, sending an operation behavior data acquisition request of the target page to a server of the target page.
The server of the target page may be a server providing data content of the target page, may be one server, or may be a server that is realized by different servers and functionally connected. The operation behavior data acquisition request of the target page is sent to the server of the target page, and may be specific content for acquiring the operation behavior data, such as viewing duration, page turning times, viewing data content, and the like, or may be a category to which the operation behavior data belongs, such as intended operation behavior and unintended operation behavior. Moreover, the user accessed to one target page may be a user who clicks the display information in different application programs, so the operation behavior data acquired from the server may be divided according to different application programs, or the operation behavior data of all the accessing users may be acquired, after a return result is acquired, whether the user is from the current application program is determined according to the access request identification data in the tracking information, if so, the data is further processed, and if not, the data is directly filtered.
And S230, obtaining a return result, wherein the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
In the technical scheme, the tracking data can be encrypted when the user accesses the target page, so that the obtained tracking data is the tracking data encryption character string. If the user accesses the target page through different application programs, the situation that the tracking data is not included and encrypted may exist, and the situation that the encrypted tracking data cannot be decrypted may also exist, then the tracking data in these situations may be determined as the user who does not click the presentation information to enter the target page by the current application program, and the user may be screened based on the fact.
S240, determining a preset condition, screening the operation behavior data according to the preset condition, and determining target operation behavior data.
The preset condition may be a relevant condition of the operation behavior data of the user, such as access duration of the target page, whether an ordering behavior exists, whether a contact is left in the target page, and the like. Whether the display information is interesting to the user can be judged according to preset conditions, and if the user can be determined to have the ordering behavior, the display information provided for the user can be further screened. For example, the target page entered by the user is an automobile sales page, if the user has placed an order, the automobile purchase intention in the current tag of the user can be modified, the automobile purchase intention is changed into an automobile holder, and then the page related to automobile purchase of the information displayed for the user can be adjusted to be a page related to maintenance, nursing and the like of the automobile, so that the acceptance degree of the user on the displayed information is improved, and the conversion rate of the displayed information can also be improved.
S250, decrypting the tracking data encryption character string associated with the target operation behavior data to obtain access user data in the tracking data, and determining a target user.
After the target operation behavior data is determined, the associated tracking data encryption character string can be decrypted, so that access user data in the tracking data is obtained, and the target user is determined. The decryption method may be corresponding to the encryption method, so that the tracking data provider can encrypt and decrypt the tracking data, and the information security of the user can be ensured.
And S260, optimizing an information display target according to the attribute information of the target user.
The technical scheme provides a method for acquiring operation behavior data and determining a target user on the basis of the technical schemes, and the method has the advantages that under the condition that the information safety of the user is ensured, the information displayed for the user is further optimized according to the attribute of the user, and the information display target of an information displayer can be further optimized.
Example two
Fig. 3 is a schematic structural diagram of an optimization apparatus for information presentation objectives according to a second embodiment of the present disclosure. As shown in fig. 3, the information display target optimizing apparatus includes:
the tracking data adding module 310 is configured to add tracking information to a parameter part in a page website of a target page when a user accesses the target page showing information; wherein the tracking information comprises: accessing user data, target page data and access request identification data;
an operation behavior data obtaining module 320, configured to obtain operation behavior data of the user on the target page;
the target user determination module 330 is configured to use operation behavior data meeting a preset condition as target operation behavior data, and determine a target user according to tracking information in a page website associated with the target operation behavior data;
and the information display target optimizing module 340 is configured to optimize the information display target according to the attribute information of the target user.
On the basis of the above technical solutions, optionally, the apparatus further includes:
and the tracking information encryption module is used for encrypting the tracking information to obtain a tracking information encryption character string.
On the basis of the above technical solutions, optionally, the tracking information encryption module includes:
and the encryption splicing unit is used for encrypting the access user data, the target page data and the access request identification data in the tracking information respectively and splicing by adopting specific characters to obtain an encrypted character string.
On the basis of the foregoing technical solutions, optionally, the operation behavior data obtaining module includes:
the acquisition request sending unit is used for sending an operation behavior data acquisition request of the target page to a server of the target page;
and the result returning unit is used for acquiring a return result, and the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
On the basis of the foregoing technical solutions, optionally, the target user determining module includes:
the target operation behavior data determining unit is used for determining a preset condition, screening the operation behavior data according to the preset condition and determining target operation behavior data;
and the target user determining unit is used for decrypting the tracking data encryption character string associated with the target operation behavior data to obtain access user data in the tracking data and determining a target user.
The product can execute the method provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.
EXAMPLE III
Fig. 4 is a schematic structural diagram of an electronic device according to a third embodiment of the present disclosure. Referring now to FIG. 4, a block diagram of an electronic device 400 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, electronic devices such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle electronic devices (e.g., in-vehicle navigation electronic devices), and the like, and stationary electronic devices such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 4, electronic device 400 may include a processing device (e.g., central processing unit, graphics processor, etc.) 401 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)402 or a program loaded from a storage device 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the electronic apparatus 400 are also stored. The processing device 401, the ROM402, and the RAM 403 are connected to each other via a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
In general, input devices 406 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc., output devices 407 including, for example, a liquid crystal display (L CD), speaker, vibrator, etc., storage devices 408 including, for example, magnetic tape, hard disk, etc., and communication devices 409 may allow electronic device 400 to communicate wirelessly or wiredly with other devices to exchange data although FIG. 4 illustrates electronic device 400 with various means, it is to be understood that not all of the illustrated means are required to be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 409, or from the storage device 408, or from the ROM 402. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 401.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable medium or any combination of the two. A computer readable medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: when a user accesses a target page displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data; acquiring operation behavior data of a user on the target page; taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data; and optimizing an information display target according to the attribute information of the target user.
Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: when a user accesses a target page displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data; acquiring operation behavior data of a user on the target page; taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data; and optimizing an information display target according to the attribute information of the target user.
Computer program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including AN object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. The names of the modules and units do not limit the modules and units in some cases.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Claims (10)
1. An optimization method for information display targets, comprising:
when a user accesses a target page displaying information, adding tracking information to a parameter part in a page website of the target page; wherein the tracking information comprises: accessing user data, target page data and access request identification data;
acquiring operation behavior data of a user on the target page;
taking operation behavior data meeting preset conditions as target operation behavior data, and determining a target user according to tracking information in a page website associated with the target operation behavior data;
and optimizing an information display target according to the attribute information of the target user.
2. The method of claim 1, wherein prior to adding tracking information to a parameter portion of a page address of the target page, the method further comprises:
and encrypting the tracking information to obtain a tracking information encryption character string.
3. The method of claim 2, wherein encrypting the trace information to obtain a trace information encryption string comprises:
and respectively encrypting the access user data, the target page data and the access request identification data in the tracking information, and splicing by adopting specific characters to obtain an encrypted character string.
4. The method of claim 3, wherein obtaining the operation behavior data of the user on the target page comprises:
sending an operation behavior data acquisition request of a target page to a server of the target page;
and obtaining a return result, wherein the return result comprises the operation behavior data of the target page and the tracking data encryption character string associated with the operation behavior data of the target page.
5. The method according to claim 4, wherein the step of determining the target user according to the tracking information in the website of the page associated with the target operation behavior data by using the operation behavior data meeting the preset condition as the target operation behavior data comprises the following steps:
determining a preset condition, screening the operation behavior data according to the preset condition, and determining target operation behavior data;
and decrypting the tracking data encryption character string associated with the target operation behavior data to obtain access user data in the tracking data, and determining a target user.
6. An apparatus for optimizing an information presentation goal, comprising:
the tracking data adding module is used for adding tracking information to a parameter part in a page website of a target page when a user accesses the target page displaying the information; wherein the tracking information comprises: accessing user data, target page data and access request identification data;
the operation behavior data acquisition module is used for acquiring operation behavior data of a user on the target page;
the target user determination module is used for taking the operation behavior data meeting the preset conditions as target operation behavior data and determining a target user according to tracking information in a page website associated with the target operation behavior data;
and the information display target optimization module is used for optimizing the information display target according to the attribute information of the target user.
7. The apparatus of claim 6, further comprising:
and the tracking information encryption module is used for encrypting the tracking information to obtain a tracking information encryption character string.
8. The apparatus of claim 7, wherein the trace information encryption module comprises:
and the encryption splicing unit is used for encrypting the access user data, the target page data and the access request identification data in the tracking information respectively and splicing by adopting specific characters to obtain an encrypted character string.
9. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out a method for optimizing an information presentation goal as claimed in any one of claims 1 to 5.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor, when executing the computer program, implements the method of optimizing an information presentation object as claimed in any one of claims 1 to 5.
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| CN201910068727.6A CN111475749A (en) | 2019-01-24 | 2019-01-24 | Information display target optimization method and device, electronic equipment and readable medium |
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| CN201910068727.6A CN111475749A (en) | 2019-01-24 | 2019-01-24 | Information display target optimization method and device, electronic equipment and readable medium |
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