CN111415182A

CN111415182A - Information pushing method and device, equipment and storage medium

Info

Publication number: CN111415182A
Application number: CN201910013135.4A
Authority: CN
Inventors: 张超
Original assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Current assignee: Beijing Jingdong Century Trading Co Ltd; Beijing Jingdong Shangke Information Technology Co Ltd
Priority date: 2019-01-07
Filing date: 2019-01-07
Publication date: 2020-07-14

Abstract

The embodiment of the invention discloses an information pushing method, which comprises the following steps: receiving a first operation instruction for browsing a first page; if the first page is the first page in the session, determining a user account corresponding to the first operation instruction; determining an attention item list corresponding to the user account; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities; and if the concerned items in the concerned item list have promotional items, pushing first promotional information corresponding to the promotional items based on the first page. In addition, the embodiment of the invention also discloses an information pushing device, equipment and a storage medium.

Description

Information pushing method and device, equipment and storage medium

Technical Field

The embodiment of the invention relates to the technical field of computers, in particular to but not limited to an information pushing method, an information pushing device, information pushing equipment and an information pushing storage medium.

Background

With the rise of the internet, more and more people shop on the internet. The e-commerce industry is also increasingly competitive. Various marketing approaches are also emerging. In order to promote the sale of goods, the marketing department publicizes the goods, and generally sends various marketing information to the user through email, sms, mobile phone push message, etc. Mining potential users who are most likely to purchase goods has become an indispensable ring for marketing departments.

The users who potentially purchase the promoted target goods need to be analyzed before the marketing information is sent to the users. Currently, there are two common commodity recommendation methods:

1. full broadcast push based on promotional campaigns: the activity information is pushed in a coarse-grained broadcast mode without any personalized subdivision, and the activity information can be received by a user.

2. Pushing based on user real-time browsing: and tracking the browsing information of the user, and pushing the historical browsing information of the user after a certain time delay to promote the deal.

In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:

for the full broadcast type push method based on the promotion activity, the push content users are not necessarily interested, which results in low push precision, and the time required for the full users to finish pushing is relatively long, which results in low efficiency.

For the method for pushing based on real-time browsing of the user, due to the fact that pushing is user historical browsing data, certain delay exists, although the pushed goods which are interesting to the user in a time period are personalized to a certain extent, the goods which are purchased by the user are likely to be pushed to a certain extent, and the pushing suitability degree is difficult to guarantee.

Disclosure of Invention

In view of this, embodiments of the present invention provide an information pushing method, an information pushing apparatus, a device, and a storage medium to solve at least one problem in the related art, in which browsing but not purchasing behavior of a user is associated with e-commerce activities, and the pushing accuracy is improved for a product with high possibility of being pushed by the user.

The technical scheme of the embodiment of the invention is realized as follows:

in a first aspect, an embodiment of the present invention provides an information pushing method, where the method includes:

receiving a first operation instruction for browsing a first page;

if the first page is the first page in the session, determining a user account corresponding to the first operation instruction;

determining an attention item list corresponding to the user account; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities;

and if the concerned items in the concerned item list have promotional items, pushing first promotional information corresponding to the promotional items based on the first page.

In a second aspect, an embodiment of the present invention provides an information pushing apparatus, where the apparatus includes: the device comprises a receiving module, a first determining module, a second determining module and a pushing module; wherein the content of the first and second substances,

the receiving module is used for receiving a first operation instruction for browsing a first page;

the first determining module is used for determining a user account corresponding to a first operation instruction if the first page is the first page in the session;

the second determining module is used for determining an attention item list corresponding to the user account; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities;

and the pushing module is used for pushing first promotion information corresponding to the promotion categories based on the first page if the promotion categories exist in the attention categories of the attention category list.

In a third aspect, an embodiment of the present invention provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps in the information pushing method when executing the computer program.

In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in the information pushing method.

The embodiment of the invention provides an information pushing method, an information pushing device, equipment and a storage medium, wherein if a page browsed by a user is a first page of a session and a type corresponding to an unpurchased commodity browsed by the user is determined to be a promotional type, the promotional information is pushed to the user; the browsing but unpurchased behavior of the user is associated with the E-commerce activity, and according to the requirement of the user, when the user logs in the website for the first time, triggered accurate pushing is carried out, so that the shopping experience of the user is improved.

Drawings

FIG. 1 is a schematic diagram of a network architecture according to an embodiment of the present invention;

fig. 2 is a first schematic flow chart illustrating an implementation process of an information pushing method according to an embodiment of the present invention;

fig. 3 is a schematic diagram illustrating an implementation flow of an information pushing method according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a session provided by an embodiment of the present invention;

fig. 5 is a first schematic view of session segmentation provided in the embodiment of the present invention;

fig. 6 is a schematic diagram of session segmentation according to an embodiment of the present invention;

fig. 7 is a schematic flow chart illustrating an implementation of the information pushing method according to the embodiment of the present invention;

FIG. 8 is a diagram illustrating a tree storage structure of pushed times according to an embodiment of the present invention;

fig. 9 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;

fig. 10 is a schematic diagram of a hardware entity of a computer device according to an embodiment of the present invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, specific technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings in the embodiments of the present invention. The following examples are intended to illustrate the invention but are not intended to limit the scope of the invention.

Before further detailed description of the embodiments of the present invention for better understanding of the present invention, the terms and expressions referred to in the embodiments of the present invention are explained, and the terms and expressions referred to in the embodiments of the present invention are applied to the following explanations.

1) And the session analyzer is used for carrying out access data statistics and analysis on the target website, wherein the statistical data is analyzed in a session unit.

2) And the conversation is user interaction data of the user and the website or the application program APP, which are recorded in a specified time. The user interaction data includes: browsing pages, events (e.g., clicks, swipes, etc.), communications, transactions, data characterizing the interaction behavior between the visitor, i.e., the client and the server, etc.

3) The classification is as follows: also referred to as commodity category, is related to the perception of the consumer, and is based on a set of associated and/or mutually substitutable commodities and/or services in the consumer's eye for consumer demand driven and purchasing behavior, such as: dishes, automotive products, skin care products, etc., wherein the dishes are defined as: consumers commonly use vessels for holding food.

4) Subclass of subclasses: subclasses the subclasses of the next class, such as: when the article is a dish, the sub-articles included in the dish comprise: ceramic, porcelain, melamine, glass, stainless steel, wooden, and the like. For another example: the categories are as follows: when the porcelain bowls and dishes are used, the subspecies comprise porcelain bowls and dishes in a square shape, porcelain bowls and dishes in a fan shape, porcelain bowls and dishes in an oblique opening shape and the like.

Fig. 1 is a schematic structural diagram of a network architecture according to an embodiment of the present invention, as shown in fig. 1, the network architecture includes a client 10 and a server 20; the client 10 is installed with an application APP capable of accessing a shopping website, and may trigger a first operation instruction for opening a first page by accessing the shopping website, and send the first operation instruction to the server 20 to request to open the first page in the shopping website. The server 20 is a server corresponding to the shopping website. Client 10 and server 20 interact via network 30.

First, one or more of the clients 10 receive a browsing operation input by a user through the shopping application, and trigger a first operation instruction for browsing a first page based on the browsing operation. Then, the client sends a first operation instruction to the server 20, if the first page corresponding to the first operation instruction is the first page in the session, a user account corresponding to the first operation instruction, that is, a user account used for browsing a shopping website, is determined, and a list of attention categories corresponding to the user account is determined; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities; and if the concerned items in the concerned item list have promotional items, pushing first promotional information corresponding to the promotional items to a client side sending a first operation instruction based on the first page. And the client receiving the first promotion information displays the first promotion information on the page of the shopping application program while displaying the first page.

The server 20 monitors the user interaction between the client 10 and the server 20 and generates a dialog for each client based on the user interaction. Wherein for each client, multiple dialogs may be generated.

With reference to the application scenario diagram shown in fig. 1, the embodiment provides an information pushing method, which can associate browsing but not purchasing behaviors of a user with e-commerce activities, and improve the pushing accuracy for a product with high possibility for the user to push.

The embodiment provides an information pushing method, which is applied to a server, wherein the server may be a computer device, and the functions implemented by the method may be implemented by a processor in the computer device calling a program code, although the program code may be stored in a computer storage medium, and as seen in this figure, the computer device at least includes a processor and a storage medium.

Fig. 2 is a schematic flow chart illustrating an implementation process of an information pushing method according to an embodiment of the present invention, as shown in fig. 2, the method may include the following steps:

s201, receiving a first operation instruction for browsing a first page;

the client can access the shopping website through interaction with the server, and the user can correspondingly browse, inquire and trade the commodities and other activities related to shopping based on the shopping website. The shopping website can perform processes related to shopping, such as browsing, inquiring, trading and the like of commodities. It should be noted that the shopping website herein can be accessed through a separate shopping application App, and can also be accessed through a browser to the shopping website.

When a user needs to visit a shopping website, a first operation is carried out on a shopping App on a client side, the service website is visited through the shopping App, or a first operation is carried out on a browser installed on the client side, so that the shopping website is visited through the first operation, and the client side generates a first operation instruction according to the first operation.

Wherein, natural search is to find the most relevant matching page to the search engine request in the search engine, such as: and when the website is a website A, searching in a search engine by taking the A as a keyword, displaying a link of a page matched with the A in a search result, and entering the website A through the page in the search result.

The link of UR L of shopping site is a link indicating access to shopping site, for example, UR L of user 1 sent to user 2 by WeChat through social application, UR L is UR L of site A, when user opens UR L through browser or shopping application, site A is accessed.

The advertisement linked to the shopping website is a paid advertisement, the advertisement of website A pushed by an advertisement server on a website other than website A jumps to website A when a user clicks the advertisement, for example, the advertisement A of website A is displayed on a page of a search engine, and when the advertisement A is clicked, the website A is accessed based on UR L corresponding to the advertisement, wherein, when the website A is accessed through different advertisements, the access paths are different, for example, the access paths to website A through advertisement A and website A through advertisement B are different.

And when the client generates a first operation instruction, sending the first operation instruction to a server corresponding to the shopping website. The server monitors user interaction data between the server and the client while receiving the instruction of the client, and segments the monitored user interaction data into a plurality of sessions.

When the server receives a first operation instruction, whether a first page corresponding to the first operation instruction is the first page in one session is judged, if the first page is the first page in one session, the client is characterized to revisit the website after a set time interval from the last website visit or revisit the website through a different visit path from the last time, if the first page is not the first page in one session, the client is characterized to revisit the website by the same visit path within the set time interval from the last website visit, here, the first page can be any page of the website, such as a default first page, a page staying when leaving the website last time, a page indicated by UR L corresponding to a link, a page indicated by UR L corresponding to an advertisement and the like.

The server monitors user interaction data between the client and the server through a session analyzer arranged in the server, and segments the monitored user interaction data into a plurality of sessions. The session analyzer may be a Google Analysis (GA) tool. Here, when the session is segmented for the user interaction data, the segmentation policy includes the following three types:

the first method comprises the following steps: according to a time interval between two successive user interaction data;

detecting, by a session analyzer, a time interval between first user interaction data and second user interaction data; no other user interaction data exists between the first user interaction data and the second user interaction data; if the time interval is smaller than a set time threshold, determining that the first user interaction data and the second user interaction data belong to the same session; and if the time interval of the first user interaction data and the second user interaction data is smaller than the time threshold, segmenting the first user interaction data and the second user interaction data into different conversations.

Here, the time threshold is also referred to as an expiration time, and when the server does not monitor any user interaction data within the expiration time, the next piece of user interaction data is segmented into a new session.

Such as: the set time threshold value, namely the expiration time, is 30 minutes, the client has other things in the middle of visiting the website a, leaves the website a, but opens the website a again after 30 minutes, no other user interaction data exists between the last piece of user interaction data before leaving the website a, namely the first interaction data, and the user interaction data when visiting the website a again after 30 minutes, namely the second user interaction data, and the time interval between the first interaction data and the second user interaction data is greater than the set expiration time for 30 minutes, the first user interaction data is session 1, the second user interaction data is session 2, that is, when the website a is opened again after 30 minutes, the user interaction data at the moment of the client is scored as new session, and the session + 1.

And the second method comprises the following steps: according to the application program to which the two continuous user interaction data belong;

detecting, by the session analyzer, third user interaction data and fourth interaction data; the application program corresponding to the third interactive data is a first application program, and the application program corresponding to the fourth interactive data is a second application program; no other user interaction data exists between the third user interaction data and the fourth user interaction data; and if the second application program is started after the first application program is closed, segmenting the third user interaction data and the fourth interaction data into different sessions.

Such as: the client enters the website A through shopping corresponding to the website A for the first time, and enters the website A through the web page on the browser when entering the website again, so that the user interaction data of the client entering the website A through the web page on the browser is segmented to a new session, and the new session is generated at the moment because the website is accessed through a new application program.

And the third is that: according to two continuous access paths of user interaction data;

detecting, by the session analyzer, fifth user interaction data and sixth interaction data; no other user interaction data exists between the fifth user interaction data and the sixth user interaction data; and if the access paths corresponding to the fifth interactive data and the sixth interactive data are different, segmenting the fifth user interactive data and the sixth interactive data into different sessions.

For example, when the client enters the website a through natural search for the first time, and enters the website a through paid search advertisement when entering the website again, the user interaction data of the client entering the website a through paid search is segmented into a new session, and at this time, a new session is generated because the client enters the website a from the new advertisement series UR L.

In practical applications, any one or more of the above three ways may be combined to perform the segmentation of the session.

Such as: when the expiration time is 30 minutes, the time of expiration,

(1) if a client enters website a by natural search for the first time and by paid search advertisements after 15 minutes, a new session, session +1, will be created.

(2) If a client enters the website A through natural search and returns through direct access after 15 minutes, a new conversation cannot be generated.

(3) If a user comes in through natural search and comes back through direct access after 30 minutes, a new session will be generated because the session has an expiration time of 30 minutes.

For example, if a client first enters a website through a paid search advertisement and enters the website again through the same paid search advertisement after 15 minutes, a new session will be generated because the website is entered from a new advertisement series UR L, or for example, if a client first enters a paid search advertisement and enters again through the same paid search advertisement after 15 minutes, a new session will not be generated if only a general mark is used and the automatic mark of the advertisement is not turned on, indicating that the advertisement does not enter the new advertisement series.

S202, if the first page is the first page in the session, determining a user account corresponding to the first operation instruction;

and when the first page is the first page in the conversation, representing that a new conversation is generated at the moment, and determining the user account corresponding to the first operation instruction. Here, the user account corresponding to the first operation instruction is a user account of a user when the client accesses the website.

In practical application, a plurality of accounts can perform data interaction with a server at the same time, and the server distinguishes sessions according to user accounts. When two different clients interact with the server through the same account, the server distinguishes the session corresponding to the user account in the two clients as the session corresponding to the user account. When the server makes sessions corresponding to two accounts of one client, the sessions corresponding to the user accounts are respectively determined.

S203, determining an attention item list corresponding to the user account;

the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities;

after determining the user account in S202, the server searches, according to the user account, a category list of interest corresponding to the user account, where the category list of interest includes categories of interest to the user account. Each category can be identified by a category identification. Such as: category 1 is 001, characterizing the dishes; category 2 is 002, characterizing automotive articles; category 3 is 003, skin care products are characterized, category 4 is 004, and book entertainment is characterized; category 5 is 005, which characterizes self-service homes. The classification and identification of the categories can be set according to actual requirements.

For different user accounts, the corresponding attention item list may include different attention items, such as: the list of the interested items of the user account a includes: item 1 and item 2; the list of the interested items of the user account B includes: item 1 and item 4; the list of the interested items of the user account C includes: item 2 and item 3.

In one embodiment, a session corresponding to the user account is recorded through a session analyzer; and determining an attention category list corresponding to the user account according to the session corresponding to the user account.

The server monitors user interaction data between the client and the server through a session analyzer arranged in the server, and segments the monitored user interaction data into a plurality of sessions. The session analyzer may be a GA tool. The server analyzes the attention category list corresponding to the user account through a plurality of sessions corresponding to each user account.

In an embodiment, the determining, according to the session corresponding to the user account, the list of categories of interest corresponding to the user account includes: recording browsed but not purchased commodities in a session corresponding to the user account through a session analyzer; according to the category information corresponding to the browsed but not purchased commodities; and generating an attention item list corresponding to the user account according to the item information.

The server determines the browsed but not purchased commodities through the analysis of the session, the commodities corresponding to the browsed page and whether the commodities have transactions or not. Such as: the browsed commodities comprise a commodity 1, a commodity 2 and a commodity 3, wherein if the commodity 1 and the commodity 2 have transactions, the commodities which are not purchased are browsed to be the commodity 3.

After the server determines that the unpurchased commodities are browsed, the categories corresponding to the unpurchased commodities are determined to be attention categories, and the attention categories are added to an attention category list corresponding to the user account. Such as: when the user account A browses the red glass porcelain bowl of the brand A but is not purchased, determining the porcelain bowl of the category corresponding to the red glass porcelain bowl of the brand A as the concerned category of the user account A, and adding the concerned category into the concerned category list corresponding to the user account A.

S204, if the concerned items in the concerned item list have the sales promotion items, pushing first sales promotion information corresponding to the sales promotion items based on the first page.

After determining the concerned item list corresponding to the user account in S203, the server determines whether there is a promotional activity in the concerned item list, determines that the concerned item with the promotional activity is a promotional item if there is a promotional activity in the concerned item list, and pushes first promotional information corresponding to the promotional item when sending page content of the first page to the client.

Here, the pushed first promotion information may be pushed as the content of the first page, at which time, when the client browses the third page, the first promotion information disappears as the first page disappears. The pushed first promotion information can also be pushed independently of the content of the first page, and at this time, the first promotion information is not displayed along with the display of the first page, and the display time of the first promotion information on the client side can be determined by setting the display time in the first promotion information.

In practical applications, the first promotional information may include promotional information for a plurality of promotional items, and the promotional information for each promotional item may be displayed in a scrolling manner or simultaneously.

In the embodiment of the invention, a first operation instruction for browsing a first page is received; if the first page is the first page in the session, determining a user account corresponding to the first operation instruction; determining an attention item list corresponding to the user account; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities; and if the concerned items in the concerned item list have promotional items, pushing first promotional information corresponding to the promotional items based on the first page. Thus, if the page browsed by the user is the first page of a session and the item corresponding to the commodity not purchased by the user is determined to be the promotional item, pushing promotional information to the user; the browsing but unpurchased behavior of the user is associated with the E-commerce activity, and according to the requirement of the user, when the user logs in the website for the first time, triggered accurate pushing is carried out, so that the shopping experience of the user is improved. In addition, whether the user logs in the website for the first time is judged through the segmentation of the session, and whether the user logs in the website for the first time is not determined according to the fixed webpage of the website, so that the binding between pushing and the fixed webpage is released, and the pushing precision of the user is improved.

The embodiment of the present invention provides an information pushing method, which is applied to a server, where the server may be a computer device, and the functions implemented by the method may be implemented by a processor in the computer device calling a program code, where of course, the program code may be stored in a computer storage medium, and thus, the computer device at least includes a processor and a storage medium.

Fig. 3 is a schematic flow chart illustrating an implementation process of an information pushing method according to an embodiment of the present invention, as shown in fig. 3, the method may include the following steps:

s301, receiving a first operation instruction for browsing a first page;

the client can access the shopping website through interaction with the server, and the user can correspondingly browse, inquire and trade the shopping-related activities such as browsing, inquiring and trading of commodities based on the shopping website. The shopping website can perform processes related to shopping, such as browsing, inquiring, trading and the like of commodities. It should be noted that the shopping website herein can be accessed through a separate shopping application App, and can also be accessed through a browser to the shopping website.

When a user needs to visit a shopping website, performing a first operation on a shopping App on a client, visiting a service website through the shopping App, or performing a first operation on an installed browser on the client to visit the shopping website through the first operation, and generating a first operation instruction by the client according to the first operation, wherein when the user visits the shopping website, the user can visit through an access path such as natural search, a link of UR L of the shopping website, an advertisement linked to the shopping website, and the like.

S302, if the first page is the first page in the conversation, determining a user account corresponding to a first operation instruction;

S303, determining an attention item list corresponding to the user account;

after determining the user account in S302, the server searches, according to the user account, a category list of interest corresponding to the user account, where the category list of interest includes categories of interest to the user account. Each category can be identified by a category identification. Such as: category 1 is 001, characterizing the dishes; category 2 is 002, characterizing automotive articles; category 3 is 003, skin care products are characterized, category 4 is 004, and book entertainment is characterized; category 5 is 005, which characterizes self-service homes. The classification and identification of the categories can be set according to actual requirements.

S304, if a promotional item exists in the concerned items in the concerned item list, pushing first promotional information corresponding to the promotional item based on the first page;

after determining the concerned item list corresponding to the user account in S303, the server determines whether there is a promotional activity in the concerned item list, determines that the concerned item with the promotional activity is a promotional item if there is a promotional activity in the concerned item list, and pushes first promotional information corresponding to the promotional item when sending page content of the first page to the client.

In one embodiment, pushing first promotion information corresponding to the promotional item class based on the first page includes: based on the first page pushing the link of the second page corresponding to the promotional item class, the link corresponding to the second page takes the first promotional information as the display content corresponding to the link, and the display content of the second page is the second promotional information of the sub-item class included in the promotional item class.

When the client detects a second operation aiming at displaying the first promotion information, a second operation instruction is generated and sent to the server, wherein UR L corresponding to the second operation instruction is UR L corresponding to the third page, when the server receives the second operation instruction, the second promotion information of the sub-products included in the promotion products is used as the content of the third page and is sent to the client, and after the client receives the content of the third page, the third page with the second promotion information of the sub-products included in the promotion products as the content is displayed.

Here, when the first sales promotion information includes sales promotion information of a plurality of sales promotion categories, second sales promotion information of a sub-category included in the sales promotion category corresponding to the second operation is displayed on the third page in accordance with the sales promotion category corresponding to the second operation.

In an embodiment, the method further comprises: and pushing first promotion information corresponding to the promotion categories in a short message mode by using the short message address corresponding to the user account.

The user account may be a short message address or not, and the short message address may be a telephone number. When the user account can be a short message address, the short message address corresponding to the user account is the user account itself. And after the short message address is determined, pushing the first promotion information in a short message mode.

And when the first promotion information is pushed, the link address of the third page can be pushed, so that the user can directly enter the promotion page of the sub-categories included in the categories corresponding to the first promotion information through the link address.

S305, updating the pushed times of the sales promotion categories under the user account.

The server sets the pushed times of the sales promotion categories under the user account, and counts the times of pushing a sales promotion category to the user account according to the pushed times. When the pushed times are recorded, the pushed times of all the sales promotion categories pushed by the user account can be counted by taking the user account as a root node and taking all the sales promotion categories as child nodes; and the sales promotion categories can also be used as root nodes, and the pushed times of pushing each sales promotion category by each user account can be counted by taking each user account as a child node.

After the server pushes the first promotion message in S304, the server updates the pushed times of the promotion categories pushed by the user account, and pushes the promotion categories once, where the pushed times is added by 1. Here, the pushing manner is not limited at all.

In an embodiment, the method further comprises: determining the pushed times corresponding to the user account under the promotional item class; and when the pushed times are larger than a set pushing threshold value, deleting the promotional items from the concerned item list.

And when the pushed times are larger than the set delivery threshold value, determining that the promotion information of the concerned item is not needed to be carried out any more, and deleting the concerned item from the concerned item list. And deleting the corresponding pushed times while deleting the concerned item list.

In practical application, after each pushing, the updated pushed times are compared with the pushing threshold, or the updated pushed times are updated after the previous pushing, and when the next pushing is performed, the updated pushed times are compared with the pushing threshold, if the pushed times are smaller than the pushing threshold, the first promotion information is pushed, otherwise, the promotion information is not pushed, and the promotion categories are deleted from the attention category list.

In the embodiment of the invention, if the page browsed by the user is the first page of a session and the item corresponding to the commodity not purchased by the user is determined to be a promotional item, the promotional information is pushed to the user; the method has the advantages that browsing but not purchasing behaviors of the user are associated with E-commerce activities, when the user logs in a website for the first time according to the requirements of the user, pushing is carried out in a trigger mode and meanwhile pushing is carried out in a short message mode, and pushing of sales promotion items is effectively controlled through updating of the pushed times, so that the shopping experience of the user is improved.

The embodiment of the invention is exemplified by the segmentation of the session according to the expiration time.

A series of user interactions on the website or App within a specified time period of the session, wherein the user interaction data in the session comprises different browsed pages, events (such as clicking, sliding and the like), communication, transactions and the like. For example, as shown in FIG. 4, including Page 1, Page 2, event 1, event 2, communications, and transactions. And arranging the user interaction data according to the sequence of the occurrence time.

When the session of the user interaction data is segmented according to the expiration time, if no user interaction behavior exists in the expiration time, the current session is segmented for generating any user interaction data.

Such as: the expiration time is 30 minutes, as shown in FIG. 5, including page 1, page 2, page 3, and page 4. Wherein, page 1 is 14: 01 the main page of the website entered for the first time, page 2 is 14: 02 product page entered, page 3 is 14 minutes after the user entered page 2, 31: 33, page 4 is 14: the check out page entered is divided 34. The time interval between page 2 and page 3 is 31 minutes and there is no interaction within 31 minutes, so page 1, page 2 are split to session 1 and page 3, page 4 are split to session 2.

For another example: the expiration time is 30 minutes, as shown in FIG. 6, including page 1, page 2, page 3, and page 4. Wherein, page 1 is 14: 01 the main page of the website entered for the first time, page 2 is 14: 02 product page entered, page 3 is 14 minutes after the user entered page 2, 14: 31, page 4 is 14: the check out page entered is divided by 32. The time interval between page 2 and page 3 is 29 minutes, and while there is no interaction within 29 minutes, 29 minutes does not exceed the expiration time, thus, page 1, page 2, page 3, page 4 are split to the same session 1.

In practical application, a fixed time can be used as a segmentation time point, and a new session is automatically segmented on a new day.

The information push method provided by the embodiment of the present invention is further described by a specific application scenario, as shown in fig. 7, the method includes:

s701, detecting that a user starts to browse a website;

when an operation request of a user for browsing the website is received, determining that a page corresponding to the operation request is a first page in a session, and determining that the user starts to browse the website.

S702, judging whether an attention item list exists or not;

at this time, whether the user account corresponds to the related item class list is judged according to the user account, if yes, S703 is executed, and if not, S707 is executed.

S703, whether sales promotion items exist or not;

and judging whether the items in the attention item list comprise promotion items, wherein the promotion items are the items with promotion activities. If yes, S704 is executed, and if not, the information pushing flow is ended.

S704, pushing promotion information of the promotion products, wherein the pushed times are increased by 1;

and adding 1 to the pushed times of the sales promotion categories under the user account according to the user account.

S705, whether the pushed times exceed the pushing threshold value or not;

and comparing the pushed times with a pushing threshold, if the pushed times exceed the pushing threshold, executing S706, otherwise, ending the information pushing process.

S706, emptying data related to the sales promotion items;

and clearing the sales promotion categories, the pushed times and other data related to the sales promotion categories from the attention category list, and ending the information pushing process.

S707, monitoring user interaction data to obtain a session;

and monitoring the interaction between the user and the website through a GA tool to obtain a plurality of conversations. Wherein each session may be stored in a queue.

S708, monitoring whether browsing the unpurchased commodities is included in the session;

and judging whether browsing the unpurchased commodities is included according to the user interaction data in the session, if so, executing S709, and if not, ending the information pushing process.

And S709, determining browsing of the unpurchased commodities, and generating an attention commodity list according to the commodities corresponding to the unpurchased commodities.

And generating an attention item list according to the browsing unpurchased commodities determined in the step S707, and ending the information pushing process.

In practical applications, the pushing of the information pushing process does not affect the monitoring of the user interaction data in S707, that is, as long as there is interaction between the user and the website, the interaction between the user and the website is monitored to obtain a session.

In the embodiment of the present invention, the user initially interacts with the website to trigger a check to see if a subscription record (i.e., a list of categories of interest resulting from the analysis session) already exists in the server.

If the subscription record exists, detecting whether the class corresponding to the current user has promotion activities: and if not, ending. And pushing the promotion when the promotion exists, and adding 1 to the pushed times. Then, detecting whether the pushed times exceed a pushing threshold (the pushing threshold is the maximum pushing times and is used for controlling the life cycle of the pushed information); if the push threshold is not exceeded, the current flow is ended; and if the number of the sales promotion items exceeds the preset value, emptying data related to the sales promotion items, and ending the process.

If the subscription record does not exist, monitoring a user conversation message queue, acquiring a conversation from the queue, and judging whether the conversation has the following functions of browsing the unpurchased commodities: if not, ending the process; if the current data exists, counting the browsed commodities, storing corresponding data (the category of the subdivisions, the user account (user ID) and the pushing times (the current initialization is 0), and ending the process.

In the embodiment of the invention, the relationship among the user ID, the sales promotion category and the pushed times can be described through a tree structure, the tree structure comprises a three-layer tree structure, a root node is a category ID, a child node taking the root node as a parent node is a user ID, and the child node (leaf node) corresponding to each user ID node is unique and is the pushed times. As shown in fig. 8, the root node is a promotional item class 1, and includes child nodes: user ID1, user ID2, up to user IDN, the corresponding pushed times are: the pushed times are 1, 2 and N; and the size of N is determined according to the number of the corresponding categories of the unpurchased commodities browsed in the conversation.

The nested representation of the structure is as follows: value-value [ inner _ key1: inner _ value1, inner _ key2: inner _ value2 … ], namely kv structures, and kv structure queues are nested in v.

Based on the foregoing embodiments, an embodiment of the present invention provides an information pushing apparatus, where the apparatus includes modules and units included in the modules, and may be implemented by a processor in a computer device; of course, the implementation can also be realized through a specific logic circuit; in implementation, the processor may be a Central Processing Unit (CPU), a Microprocessor (MPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), or the like.

Fig. 9 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention, and as shown in fig. 9, the apparatus 90 includes: a receiving module 901, a first determining module 902, a second determining module 903 and a pushing module 904; wherein the content of the first and second substances,

a receiving module 901, configured to receive a first operation instruction for browsing a first page;

a first determining module 902, configured to determine, if the first page is a first page in a session, a user account corresponding to a first operation instruction;

a second determining module 903, configured to determine a list of interest categories corresponding to the user account; the concerned items in the concerned item list are the items corresponding to the browsed but not purchased commodities;

a pushing module 904, configured to, if there is a promotional item in the interested items in the interested item list, push first promotional information corresponding to the promotional item based on the first page.

In one embodiment, the apparatus 90 further comprises: a recording module and a third determining module;

the recording module is used for recording the session corresponding to the user account through a session analyzer;

and the third determining module is used for determining the attention category list corresponding to the user account according to the session corresponding to the user account.

In one embodiment, the third determining module is configured to:

recording browsed but not purchased commodities in a session corresponding to the user account through a session analyzer;

according to the category information corresponding to the browsed but not purchased commodities;

and generating an attention item list corresponding to the user account according to the item information.

In one embodiment, the apparatus comprises: a first scoring module to:

detecting, by a session analyzer, a time interval between first user interaction data and second user interaction data; no other user interaction data exists between the first user interaction data and the second user interaction data;

if the time interval is smaller than a set time threshold, determining that the first user interaction data and the second user interaction data belong to the same session;

and if the time interval of the first user interaction data and the second user interaction data is smaller than the time threshold, segmenting the first user interaction data and the second user interaction data into different conversations.

In one embodiment, the apparatus comprises: a second slicing module for:

detecting, by the session analyzer, third user interaction data and fourth interaction data; the application program corresponding to the third interactive data is a first application program, and the application program corresponding to the fourth interactive data is a second application program; no other user interaction data exists between the third user interaction data and the fourth user interaction data;

and if the second application program is started after the first application program is closed, segmenting the third user interaction data and the fourth interaction data into different sessions.

In one embodiment, the apparatus comprises: a third dicing module to:

detecting, by the session analyzer, fifth user interaction data and sixth interaction data; no other user interaction data exists between the fifth user interaction data and the sixth user interaction data;

and if the access paths corresponding to the fifth interactive data and the sixth interactive data are different, segmenting the fifth user interactive data and the sixth interactive data into different sessions.

In one embodiment, the apparatus further comprises: a sending module configured to:

and pushing first promotion information corresponding to the promotion categories in a short message mode by using the short message address corresponding to the user account.

In one embodiment, the apparatus further comprises: an update module to:

and updating the pushed times corresponding to the user account under the promotional item.

In one embodiment, the apparatus further comprises: a deletion module to:

determining the pushed times corresponding to the user account under the promotional item class;

and when the pushed times are larger than a set pushing threshold value, deleting the promotional items from the concerned item list.

In an embodiment, the pushing module 904 is configured to:

based on the first page pushing the link of the second page corresponding to the promotional item class, the link corresponding to the second page takes the first promotional information as the display content corresponding to the link, and the display content of the second page is the second promotional information of the sub-item class included in the promotional item class.

The above description of the apparatus embodiments, similar to the above description of the method embodiments, has similar beneficial effects as the method embodiments. For technical details not disclosed in the embodiments of the apparatus according to the invention, reference is made to the description of the embodiments of the method according to the invention for understanding.

It should be noted that, in the embodiment of the present invention, if the data writing method is implemented in the form of a software functional module and is sold or used as a standalone product, the data writing method may also be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read Only Memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.

Correspondingly, an embodiment of the present invention provides an apparatus, that is, a computer apparatus, including a memory and a processor, where the memory stores a computer program executable on the processor, and the processor executes the computer program to implement the steps in the information pushing method provided in the above embodiment.

Correspondingly, the embodiment of the present invention provides a storage medium, that is, a computer-readable storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the information pushing method provided in the above-mentioned embodiment.

Here, it should be noted that: the above description of the storage medium and device embodiments is similar to the description of the method embodiments above, with similar advantageous effects as the method embodiments. For technical details not disclosed in the embodiments of the storage medium and the apparatus according to the invention, reference is made to the description of the embodiments of the method according to the invention.

It should be noted that fig. 10 is a schematic diagram of a hardware entity of a computer device according to an embodiment of the present invention, and as shown in fig. 10, the computer device 1000 includes: a processor 1001, at least one communication bus 1002, a user interface 1003, at least one external communication interface 1004, and a memory 1005. Wherein the communication bus 1002 is configured to enable connective communication between these components. The external communication interface 1004 may include a standard wired interface and a wireless interface, among others.

The memory 1005 is configured to store instructions and applications executable by the processor 1001, and also to buffer data (for example, image data, audio data, voice communication data, and video communication data) to be processed or already processed by the processor 901 and modules in the computer apparatus, and may be implemented by a flash memory (F L ASH) or a Random Access Memory (RAM).

It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention. The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units; can be located in one place or distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Read Only Memory (ROM), a magnetic disk, or an optical disk.

Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.

The above description is only an embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of changes or substitutions within the technical scope of the present invention, and all such changes or substitutions are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. An information pushing method, characterized in that the method comprises:

receiving a first operation instruction for browsing a first page;

2. The method of claim 1, further comprising:

recording a session corresponding to the user account through a session analyzer;

and determining an attention category list corresponding to the user account according to the session corresponding to the user account.

3. The method of claim 1, wherein the determining the list of interest categories corresponding to the user account according to the session corresponding to the user account comprises:

4. The method of claim 1, further comprising:

5. The method of claim 1, further comprising:

6. The method of claim 1, further comprising:

7. The method of claim 1, further comprising:

8. The method of claim 1 or 7, further comprising:

and updating the pushed times of the promotional items under the user account.

9. The method of claim 8, further comprising:

10. The method of claim 1, wherein pushing the first promotional information corresponding to the promotional item class based on the first page comprises:

11. An information pushing apparatus, characterized in that the apparatus comprises: the device comprises a receiving module, a first determining module, a second determining module and a pushing module; wherein the content of the first and second substances,

12. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the information pushing method according to any one of claims 1 to 10 when executing the computer program.

13. A computer-readable storage medium, on which a computer program is stored, the computer program, when being executed by a processor, implementing the information pushing method according to any one of claims 1 to 10.