CN111414074A - Screen browsing data processing method, device, medium and electronic equipment - Google Patents

Screen browsing data processing method, device, medium and electronic equipment Download PDF

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Publication number
CN111414074A
CN111414074A CN201910016028.7A CN201910016028A CN111414074A CN 111414074 A CN111414074 A CN 111414074A CN 201910016028 A CN201910016028 A CN 201910016028A CN 111414074 A CN111414074 A CN 111414074A
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China
Prior art keywords
user
item
duration
screen
focusing
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CN201910016028.7A
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Chinese (zh)
Inventor
李平
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201910016028.7A priority Critical patent/CN111414074A/en
Priority to PCT/CN2020/070757 priority patent/WO2020143641A1/en
Publication of CN111414074A publication Critical patent/CN111414074A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013—Eye tracking input arrangements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention provides a method and a device for processing screen browsing data, a computer readable medium and electronic equipment, which relate to the technical field of computers and comprise the following steps: acquiring a corresponding relation between an article displayed on a screen and a basic area occupied by the article; acquiring regional watching duration of the sight of the user concentrated to each basic region; and determining the object focused by the pupil of the user according to the corresponding relation and the regional gazing duration. According to the technical scheme of the embodiment of the invention, the object with the focused pupil of the user is determined according to the basic area occupied by the object and the watching duration of the area, in which the sight of the user is concentrated to each basic area, so as to obtain the attention content of the user browsing screen.

Description

Screen browsing data processing method, device, medium and electronic equipment
Technical Field
The invention relates to the technical field of computers, in particular to a screen browsing data processing method and device, a computer readable medium and electronic equipment.
Background
When a user browses a screen, it is often necessary to determine a focus of attention of the user according to screen browsing data of the user.
A common approach is to determine the focus of attention of the user by means of data or items exposed on the page and data or items that the user clicks into the details page in order to perform a statistical analysis on the user's focus of attention.
When the focus of attention of the user is determined through the data or articles exposed on the page, because the number of the data or articles on the page is large, if all the data or articles are used for statistics, although the number of the data or articles is large, only the data or the articles which are browsed by the user can be determined, and whether the user really pays attention to the data or the articles and the focus of attention of the user cannot be determined.
When the focus of the user's attention is determined by the user clicking on data or items entering a detail page, the important data or item statistics object can be formed, but clicking on a page that exposes a large amount of data or items into a particular detail page is a low probability event, so the number of data or items counted will be small.
When the focus of the user attention is determined, the accuracy of the determination result is affected by too much or too little amount of the basic data.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present invention and therefore may include information that does not constitute prior art known to a person of ordinary skill in the art.
Disclosure of Invention
Embodiments of the present invention provide a method and an apparatus for processing screen browsing data, a computer-readable medium, and an electronic device, so as to overcome, at least to a certain extent, a technical problem that a focus focused by a user cannot be accurately determined.
Additional features and advantages of the invention will be set forth in the detailed description which follows, or may be learned by practice of the invention.
According to a first aspect of the embodiments of the present invention, there is provided a screen browsing data processing method, including: acquiring a corresponding relation between an article displayed on a screen and a basic area occupied by the article; acquiring regional watching duration of the sight of the user concentrated to each basic region; and determining the object focused by the pupil of the user according to the corresponding relation and the regional gazing duration.
In one embodiment, the acquiring a regional gazing time period in which the sight line of the user is concentrated to each basic region includes: identifying the direction of the user's line of sight from the position and direction of the user's head and eyes; and acquiring the regional watching duration of the sight line of the user concentrated to each basic region according to the sight line direction.
In one embodiment, the determining the item on which the pupil of the user is focused according to the corresponding relation and the regional gazing duration includes: determining the item focusing time length of the sight of the user concentrated on each item according to the corresponding relation and the area watching time length; and when the item focusing duration is greater than a set second numerical value, determining that the item is the item focused by the pupil of the user.
In one embodiment, after determining the item on which the pupil of the user is focused according to the corresponding relationship and the regional gazing duration, the method further includes: classifying the focused articles to obtain a classification result; sorting the focusing time length sum values obtained by accumulating the article focusing time lengths according to the sizes of the focusing time length sum values to obtain sorting results; and pushing the articles with larger focusing time length and value in the articles of the same type to the user according to the classification result and the sorting result.
In one embodiment, the obtaining the correspondence between the item displayed on the screen and the basic area occupied by the item includes: dividing a screen area into a plurality of equally divided basic areas; traversing all the basic areas, and determining that the articles occupy the basic areas when the parts of the basic areas, which are positioned in the screen areas occupied by the articles, are larger than or equal to a set first numerical value; associating the identity code of the item with the number of the base area occupied by the item.
In one embodiment, after sorting the focused items, the method further comprises: and pushing the type of the item concerned by the user for the user according to the classification result and the item focusing duration.
According to a second aspect of the embodiments of the present invention, there is provided a screen browsing data processing apparatus including: the system comprises a first acquisition unit, a second acquisition unit and a display unit, wherein the first acquisition unit is used for acquiring the corresponding relation between an article displayed on a screen and a basic area occupied by the article; the second acquisition unit is used for acquiring the regional watching duration of the sight line of the user concentrated to each basic region; and the determining unit is used for determining the object focused by the pupil of the user according to the corresponding relation and the regional gazing duration.
In one embodiment, the second obtaining unit includes: the identification subunit is used for identifying the direction of the sight line of the user according to the positions and the directions of the head and the eyes of the user; and the acquisition subunit is used for acquiring the regional watching duration of the sight line of the user concentrated to each basic region according to the direction of the sight line.
In one embodiment, the determining unit includes: the first determining subunit is used for determining the item focusing time length of the sight of the user concentrated on each item according to the corresponding relation and the area watching time length; and the second determining subunit is used for determining that the article is the article focused by the pupil of the user when the article focusing duration is greater than a set second numerical value.
In one embodiment, the apparatus further comprises: the classification unit is used for classifying the focused articles to obtain a classification result; the sorting unit is used for sorting the focusing duration sum values obtained by accumulating the article focusing durations according to the sizes of the focusing duration sum values to obtain sorting results; and the pushing unit is used for pushing the articles with larger focusing time length and value in the articles of the same type to the user according to the classification result and the sorting result.
In one embodiment, the pushing unit is further configured to push the item of the type concerned by the user for the user according to the classification result and the item focusing duration.
According to a third aspect of embodiments of the present invention, there is provided a computer-readable medium having stored thereon a computer program which, when executed by a processor, implements the screen browsing data processing method as described in the first aspect of the embodiments above.
According to a fourth aspect of embodiments of the present invention, there is provided an electronic apparatus, including: one or more processors; a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the screen browsing data processing method as described in the first aspect of the embodiments above.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
in the technical scheme provided by some embodiments of the invention, the object with the focused pupil of the user is determined through the basic area occupied by the object and the area watching duration when the sight of the user is concentrated in each basic area, so as to obtain the attention content of the user browsing screen.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort. In the drawings:
FIG. 1 schematically illustrates a flow diagram of a screen browsing data processing method according to an embodiment of the present invention;
FIG. 2 schematically illustrates a flow diagram of a screen browsing data processing method according to another embodiment of the present invention;
FIG. 3 schematically shows a block diagram of a screen browsing data processing apparatus according to an embodiment of the present invention;
FIG. 4 schematically shows a block diagram of a screen browsing data processing apparatus according to another embodiment of the present invention;
FIG. 5 illustrates a schematic structural diagram of a computer system suitable for use with the electronic device to implement an embodiment of the invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to provide a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations or operations have not been shown or described in detail to avoid obscuring aspects of the invention.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
In the related art, the recent shopping habits and target goods of the user are determined using an analysis based on the goods exposed on the page or the goods of the detail page of the goods clicked into by the user. However, the range of the products obtained by the two methods is either too large or too small, thereby affecting the accuracy of the determination of the focus of attention of the user.
In the exemplary embodiment of the disclosure, the item with the pupil focus of the user is determined by obtaining the region gazing duration when the sight of the user is concentrated in each basic region, so that the browsing data or the item of the user can be more accurately obtained, and the focus of attention of the user can be more accurately determined. The contents of the exemplary embodiments of the present disclosure are described in detail below.
Fig. 1 schematically illustrates a screen browsing data processing method of an exemplary embodiment of the present disclosure. Referring to fig. 1, the screen browsing data processing method may include the steps of:
step S102, acquiring the corresponding relation between the items displayed on the screen and the basic area occupied by the items.
And step S104, acquiring the regional watching duration of the user with the sight line concentrated to each basic region.
And S106, determining the object with the pupil focused by the user according to the corresponding relation and the regional gazing duration.
When the technical scheme is adopted, the object focused by the pupil of the user is judged according to the region watching duration when the sight of the user is concentrated to each basic region, so that the focus data or the object focused by the user can be more accurately determined, and the processing accuracy of the screen browsing data can be improved.
In step S102, the basic units of the screen need to be divided and numbered.
Specifically, the screen may be divided into a plurality of equally divided basic regions, the more the number of equally divided portions, the higher the statistical accuracy. When the screen is divided into 100 equal basic regions of a rectangle, 100 rectangular squares with the same size are obtained, wherein each square is the basic region in the scheme.
After dividing the screen into a plurality of equally divided basic areas, numbering the equally divided basic areas in sequence, wherein the numbers are used as the unique marks of the basic areas for statistics and recording.
And traversing all the basic areas when the basic areas are determined to be occupied by the articles, and determining that the articles occupy the basic areas when the parts of the basic areas, which are positioned in the screen areas occupied by the articles, are larger than or equal to the set first numerical value.
Specifically, the first value may be set to 80%, so that if a portion of 80% of a certain basic area falls within the screen area occupied by the commodity, the commodity is considered to occupy the basic area.
After the identity code of the article is associated with the number of the basic area occupied by the article, the corresponding relation between the article displayed on the screen and the basic area occupied by the article can be obtained.
In another embodiment, as shown in fig. 2, before step S104, step 202 is further executed to identify the direction of the user 'S sight line according to the position and direction of the user' S head and eyes.
Specifically, the face of the user is captured by a device front camera, and the direction of the line of sight of the user is recognized from the position and orientation of the head and eyes of the user. The error level of the technology obtained by big data statistics is as follows: the error of identifying that the sight of the user is concentrated on the position of a mobile phone screen is 1 cm, and the error of identifying that the sight of the user is concentrated on the position of a flat screen is 1.7 cm, and researches show that the accuracy of the system is higher and higher with the increase of data.
In step S104, it is necessary to acquire and save information of all items being displayed on the current screen when the screen stops scrolling.
In step S104, it is further necessary to acquire the area gazing duration in which the gaze of the user is concentrated to each basic area according to the direction of the gaze.
Specifically, when the region fixation time in which the user's sight line is concentrated on each basic region is acquired, a timer may be created and started when the screen stops sliding. When the sight is concentrated in a certain basic area, timing the basic area; when the sight line is concentrated to the next basic area, the timing of the previous basic area is ended. At this time, the time length for which the sight line is concentrated to the previous basic area can be obtained, and the timing of the next basic area is started. Here, the area watching duration is the sum of the duration of the current recording and the duration of the last recording, and the current recording and the last recording respectively refer to the duration of the recording when the current sight line is concentrated in a certain basic area and the duration of the recording when the last sight line is concentrated in the basic area.
When the screen starts to slide again, the timer created above is stopped.
In step S106, it is necessary to determine an item focusing time length at which the user' S sight is concentrated on each item according to the correspondence and the area watching time length; and when the article focusing duration is greater than the set second value, determining that the article is the article focused by the pupil of the user.
And if the item focusing time length of the item focused by the sight line is greater than the set second value, the item is considered as the item focused by the pupil of the user. Here, the second value may be 3 seconds, or may be set as needed in actual circumstances.
After the screen starts to roll, after all the articles in the screen and the information of the article focusing duration are uploaded to the server, the created timer needs to be destroyed, the article focusing duration of the articles in all the basic areas is emptied, and all the data or the article information which is displayed on the screen is emptied, so that preparation is made for the next screen browsing record.
And after the user scrolls the screen for multiple times, the focusing time lengths of the multiple articles are obtained. Normally, the larger the article focusing time is, the higher the attention degree of the user to the commodity is, so that the focus of the user attention can be screened out from the articles in the same category by analyzing the article focusing time of the recently uploaded articles.
In an exemplary embodiment of the present disclosure, a good quality item or a focused item class may be recommended to a user according to an item on which a pupil of the user is focused. For example, when recommending items to a user, if the items being promoted in the recent sales promotion contain items with longer focusing time of the items in the recent past, the items are preferentially recommended to the user.
As shown in fig. 2, when recommending an item focused by the user to the user in step S203, the focused item may be classified to obtain a classification result. In step S204, the focusing durations and values obtained by accumulating the article focusing durations are sorted according to the sizes of the focusing durations and values, so as to obtain a sorting result. In step S205, the items with longer focusing time and larger focusing value are pushed to the user according to the classification result and the sorting result.
According to the scheme, the focusing duration and the value obtained by accumulating the focusing durations of the focusing articles by the user are used as a basis to sort the focusing articles, the sorting result and the types of the articles are pushed to the client, the screen browsing data is further processed on the basis of determining the focus of attention of the client, and the method has the advantage of high accuracy.
In the exemplary embodiment of the present disclosure, the type of the item concerned by the user may be pushed to the user according to the classification result and the item focusing time. For example, on the basis of obtaining the item focusing time length of the focused item, the classification condition of the item with the longer item focusing time length can be obtained, and the type of the item in which the user is interested can be determined according to the classification condition, so that the item of the type can be pushed to the user.
According to the screen browsing data processing method provided by the embodiment of the invention, the objects with the pupils focused by the user are determined according to the basic areas occupied by the objects and the watching duration of the areas, in which the sight lines of the user are concentrated to each basic area, so as to obtain the attention content of the user browsing screen.
The following describes an embodiment of the apparatus of the present invention, which can be used to execute the above-mentioned screen browsing data processing method of the present invention. As shown in fig. 3, the screen browsing data processing apparatus 300 according to an embodiment of the present invention includes:
the first obtaining unit 302 is configured to obtain a corresponding relationship between an item displayed on a screen and a basic area occupied by the item.
A second obtaining unit 304, configured to obtain a region gazing duration in which the gaze of the user is concentrated to each basic region.
A determining unit 306, configured to determine an item on which the pupil of the user is focused according to the focusing duration.
When the technical scheme is adopted, the object focused by the pupil of the user is judged according to the region watching duration when the sight of the user is concentrated to each basic region, so that the focus data or the object focused by the user can be more accurately determined, and the processing accuracy of the screen browsing data can be improved.
The first acquisition unit 302 needs to divide and number the basic unit of the screen.
Specifically, the screen may be divided into a plurality of equally divided basic regions, the more the number of equally divided portions, the higher the statistical accuracy. When the screen is divided into 100 equal basic regions of a rectangle, 100 rectangular squares with the same size are obtained, wherein each square is the basic region in the scheme.
After dividing the screen into a plurality of equally divided basic areas, numbering the equally divided basic areas in sequence, wherein the numbers are used as the unique marks of the basic areas for statistics and recording.
And traversing all the basic areas when the basic areas are determined to be occupied by the articles, and determining that the articles occupy the basic areas when the parts of the basic areas, which are positioned in the screen areas occupied by the articles, are larger than or equal to the set first numerical value.
Specifically, the first value may be set to 80%, so that if a portion of 80% of a certain basic area falls within the screen area occupied by the commodity, the commodity is considered to occupy the basic area.
After the identity code of the article is associated with the number of the basic area occupied by the article, the corresponding relation between the article displayed on the screen and the basic area occupied by the article can be obtained.
The second acquisition unit 304 further comprises an identification subunit for identifying the direction of the user's line of sight from the position and direction of the user's head, eyes, and an acquisition subunit.
Specifically, the face of the user is captured by a device front camera, and the direction of the line of sight of the user is recognized from the position and orientation of the head and eyes of the user. The error level of the technology obtained by big data statistics is as follows: the error of identifying that the sight of the user is concentrated on the position of a mobile phone screen is 1 cm, and the error of identifying that the sight of the user is concentrated on the position of a flat screen is 1.7 cm, and researches show that the accuracy of the system is higher and higher with the increase of data.
The second acquisition unit 304 acquires and stores information of all items currently being displayed on the screen when the screen stops scrolling.
The acquisition subunit is configured to acquire, according to the direction of the line of sight, a region gazing duration in which the line of sight of the user is concentrated in each basic region.
When the region fixation time length in which the user's sight line is concentrated in each basic region is acquired, a timer may be created and started when the screen stops sliding. When the sight is concentrated in a certain basic area, timing the basic area; when the sight line is concentrated to the next basic area, the timing of the previous basic area is ended. At this time, the time length for which the sight line is concentrated to the previous basic area can be obtained, and the timing of the next basic area is started. Here, the area watching time length is the sum of the time length of the present recording and the time length of the last recording.
When the screen starts to slide again, the timer created above is stopped.
The determination unit 306 includes a first determination subunit and a second determination subunit. And the first determining subunit is used for determining the item focusing time length of the sight of the user concentrated on each item according to the corresponding relation and the area watching time length.
And the second determining subunit is used for determining that the article is the article focused by the pupil of the user when the article focusing duration is greater than the set second value.
And if the item focusing time length of the item focused by the sight line is greater than the set second value, the item is considered as the item focused by the pupil of the user. Here, the second value may be 3 seconds, or may be set as needed in actual circumstances.
After the screen starts to roll, after all the articles in the screen and the information of the article focusing duration are uploaded to the server, the created timer needs to be destroyed, the article focusing duration of the articles in all the basic areas is emptied, and all the data or the article information which is displayed on the screen is emptied, so that preparation is made for the next screen browsing record.
And after the user scrolls the screen for multiple times, the focusing time lengths of the multiple articles are obtained. Normally, the larger the article focusing time is, the higher the attention degree of the user to the commodity is, so that the focus of the user attention can be screened out from the articles in the same category by analyzing the article focusing time of the recently uploaded articles. According to an exemplary embodiment of the present disclosure, referring to fig. 4, in comparison with the screen browsing data processing apparatus 300, the screen browsing data processing apparatus 400 includes not only the first acquiring unit 302, the second acquiring unit 304, and the determining unit 306, but also the classifying unit 403, the sorting unit 404, and the pushing unit 405.
In an exemplary embodiment of the present disclosure, a good quality item or a focused item class may be recommended to a user according to an item on which a pupil of the user is focused. For example, when recommending items to a user, if the items being promoted in the recent sales promotion contain items with longer focusing time of the items in the recent past, the items are preferentially recommended to the user.
Specifically, the classifying unit 403 is configured to, after determining an article with a focused pupil, classify the focused article to obtain a classification result; a sorting unit 404, configured to sort the focusing durations and the values obtained by accumulating the article focusing durations according to the sizes of the focusing durations and the values, so as to obtain a sorting result; and a pushing unit 405, configured to push, to the user, an item with a longer focusing time and a larger focusing value among items of the same type according to the classification result and the sorting result.
According to the scheme, the focusing duration and the value obtained by accumulating the focusing durations of the focusing articles by the user are used as a basis to sort the focusing articles, the sorting result and the types of the articles are pushed to the client, the screen browsing data is further processed on the basis of determining the focus of attention of the client, and the method has the advantage of high accuracy.
In one embodiment, the pushing unit 405 is further configured to push the item of the type focused by the user for the user according to the classification result and the item focusing duration.
For example, on the basis of obtaining the item focusing time length of the focused item, the classification condition of the item with the longer item focusing time length can be obtained, and the type of the item in which the user is interested can be determined according to the classification condition, so that the item of the type can be pushed to the user.
According to the screen browsing data processing device provided by the embodiment of the invention, the objects with the pupils focused by the user are determined according to the basic areas occupied by the objects and the watching duration of the areas, in which the sight lines of the user are concentrated to each basic area, so as to obtain the attention content of the user browsing screen.
Referring now to FIG. 5, shown is a block diagram of a computer system 700 suitable for use with the electronic device implementing an embodiment of the present invention. The computer system 700 of the electronic device shown in fig. 5 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for system operation are also stored. The CPU701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
To the I/O interface 705, AN input section 706 including a keyboard, a mouse, and the like, AN output section 707 including a keyboard such as a Cathode Ray Tube (CRT), a liquid crystal display (L CD), and the like, a speaker, and the like, a storage section 708 including a hard disk and the like, and a communication section 709 including a network interface card such as a L AN card, a modem, and the like, the communication section 709 performs communication processing via a network such as the internet, the drive 710 is also connected to the I/O interface 707 as necessary, a removable medium 711 such as a magnetic disk, AN optical disk, a magneto-optical disk, a semiconductor memory, and the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to an embodiment of the present invention, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the invention include a computer program product comprising a computer program embodied on a computer-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program executes the above-described functions defined in the system of the present application when executed by the Central Processing Unit (CPU) 701.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present invention may be implemented by software, or may be implemented by hardware, and the described units may also be disposed in a processor. Wherein the names of the elements do not in some way constitute a limitation on the elements themselves.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the electronic device described in the above embodiments; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to implement the screen browsing data processing method as described in the above embodiments.
For example, the electronic device may implement the following as shown in fig. 1: step S102, acquiring a corresponding relation between the articles displayed on the screen and a basic area occupied by the articles; step S104, acquiring regional watching duration of the user' S sight line concentrated to each basic region; and S106, determining the object with the pupil focus of the user according to the corresponding relation and the regional gazing duration.
As another example, the electronic device may implement the steps shown in FIG. 2.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the invention. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a touch terminal, or a network device, etc.) to execute the method according to the embodiment of the present invention.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.

Claims (13)

1. A screen browsing data processing method is characterized by comprising the following steps:
acquiring a corresponding relation between an article displayed on a screen and a basic area occupied by the article;
acquiring regional watching duration of the sight of the user concentrated to each basic region;
and determining the object focused by the pupil of the user according to the corresponding relation and the regional gazing duration.
2. The method of claim 1, further comprising: the acquiring of the regional gazing duration of the user's sight line concentrated to each of the basic regions includes:
identifying the direction of the user's line of sight from the position and direction of the user's head and eyes;
and acquiring the regional watching duration of the sight line of the user concentrated to each basic region according to the sight line direction.
3. The method of claim 2, wherein said determining the item on which the pupil of the user is focused according to the correspondence and the zone gaze duration comprises:
determining the item focusing time length of the sight of the user concentrated on each item according to the corresponding relation and the area watching time length;
and when the item focusing duration is greater than a set second numerical value, determining that the item is the item focused by the pupil of the user.
4. The method of claim 3, wherein after determining the user's pupil focused item according to the correspondence and the zone gaze duration, the method further comprises:
classifying the focused articles to obtain a classification result;
sorting the focusing time length sum values obtained by accumulating the article focusing time lengths according to the sizes of the focusing time length sum values to obtain sorting results;
and pushing the articles with larger focusing time length and value in the articles of the same type to the user according to the classification result and the sorting result.
5. The method of claim 4, wherein obtaining the correspondence between the item displayed on the screen and the base area occupied by the item comprises:
dividing a screen area into a plurality of equally divided basic areas;
traversing all the basic areas, and determining that the articles occupy the basic areas when the parts of the basic areas, which are positioned in the screen areas occupied by the articles, are larger than or equal to a set first numerical value;
associating the identity code of the item with the number of the base area occupied by the item.
6. The method of claim 4 or 5, wherein after classifying the focused item, the method further comprises:
and pushing the type of the item concerned by the user for the user according to the classification result and the item focusing duration.
7. A screen browsing data processing apparatus, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a display unit, wherein the first acquisition unit is used for acquiring the corresponding relation between an article displayed on a screen and a basic area occupied by the article;
the second acquisition unit is used for acquiring the regional watching duration of the sight line of the user concentrated to each basic region;
and the determining unit is used for determining the object focused by the pupil of the user according to the corresponding relation and the regional gazing duration.
8. The apparatus of claim 7, wherein the second obtaining unit comprises: the identification subunit is used for identifying the direction of the sight line of the user according to the positions and the directions of the head and the eyes of the user;
and the acquisition subunit is used for acquiring the regional watching duration of the sight line of the user concentrated to each basic region according to the direction of the sight line.
9. The apparatus of claim 8, wherein the determining unit comprises:
the first determining subunit is used for determining the item focusing time length of the sight of the user concentrated on each item according to the corresponding relation and the area watching time length;
and the second determining subunit is used for determining that the article is the article focused by the pupil of the user when the article focusing duration is greater than a set second numerical value.
10. The apparatus of claim 9, further comprising:
the classification unit is used for classifying the focused articles to obtain a classification result;
the sorting unit is used for sorting the focusing duration sum values obtained by accumulating the article focusing durations according to the sizes of the focusing duration sum values to obtain sorting results;
and the pushing unit is used for pushing the articles with larger focusing time length and value in the articles of the same type to the user according to the classification result and the sorting result.
11. The apparatus according to claim 9 or 10, wherein the pushing unit is further configured to push the user with the type of item of interest according to the classification result and the item focusing duration.
12. A computer-readable medium on which a computer program is stored, the program, when being executed by a processor, implementing the screen browsing data processing method of any one of claims 1 to 6.
13. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the screen browsing data processing method of any one of claims 1 to 6.
CN201910016028.7A 2019-01-08 2019-01-08 Screen browsing data processing method, device, medium and electronic equipment Pending CN111414074A (en)

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