CN111400627A - Information acquisition method and device, electronic equipment and readable storage medium - Google Patents
Information acquisition method and device, electronic equipment and readable storage medium Download PDFInfo
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- CN111400627A CN111400627A CN202010157928.6A CN202010157928A CN111400627A CN 111400627 A CN111400627 A CN 111400627A CN 202010157928 A CN202010157928 A CN 202010157928A CN 111400627 A CN111400627 A CN 111400627A
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
Abstract
The application provides an information acquisition method, which comprises the following steps: receiving a cut-in request of a user, and calculating to obtain a total identifier of a first page according to the cut-in request, wherein the total identifier comprises a first service identifier, a first page identifier, a first module identifier and a first cut-in identifier; writing the total mark into a target link corresponding to the cut-in request; after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link; and sending an information acquisition request to the data processing server according to the total identifier, the second service identifier and the second page identifier so that the data processing server determines the source information of the second page. According to the method and the device, the buried point data generated by behavior operation of the user on different pages are correlated, the resource consumption of the server is reduced, the required information is directly obtained, the operation is simple and rapid, and the information obtaining efficiency is high. The application also provides an information acquisition device, an electronic device and a computer readable storage medium, which all have the beneficial effects.
Description
Technical Field
The present disclosure relates to the field of information acquisition technologies, and in particular, to an information acquisition method, an information acquisition apparatus, an electronic device, and a computer-readable storage medium.
Background
When the internet is applied to research, development and online, special processing and recording can not be generally carried out on behavior data of a user, and a special data analysis function can not be designed. For internet applications, however, continuous tracking of applications, product optimization, capturing and acquisition of user behaviors are important. If the behavior data collection is not accurate and comprehensive, sufficient data support cannot be obtained in subsequent analysis, the marketing closed loop also lacks the process data basis, and the fine operation is more difficult to develop. In the buried point scheme, the most difficult problem is how to correlate and analyze the buried point data triggered and generated by the operation behaviors of the user on different pages. In the related technology, a traceless point burying scheme of Growing IO is utilized, data are collected for all operation behaviors of a user, the data are connected in series through filtering, screening and analyzing a large amount of data in the later period to obtain corresponding data statistics, but a large amount of requests are sent for collecting all operations of the user, and server resources are consumed; there is a lot of noise in the collected data, and complicated filtering and screening analysis is required to obtain the desired data analysis result.
Therefore, how to provide a solution to the above technical problem is a problem that needs to be solved by those skilled in the art.
Disclosure of Invention
The purpose of the present application is to provide an information acquisition method, an information acquisition apparatus, an electronic device, and a computer-readable storage medium, which can simplify the complexity of information screening and filtering and save server resources. The specific scheme is as follows:
the application provides an information acquisition method, which comprises the following steps:
receiving a cut-in request of a user, and calculating to obtain a total identifier of a first page according to the cut-in request, wherein the total identifier comprises a first service identifier, a first page identifier, a first module identifier and a first cut-in identifier;
writing the total mark into a target link corresponding to the cut-in request;
after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link;
and sending an information acquisition request to a data processing server according to the total identifier, the second service identifier and the second page identifier so that the data processing server determines the source information of the second page.
Optionally, the receiving a hand-in request of a user includes:
and after the user clicks the hyperlink, receiving the cut-in request of the user.
Optionally, after receiving the hand-in request of the user, the method further includes:
judging whether the hyperlink is embedded into the first cut-in identifier or not;
and if the page is embedded, calculating to obtain the total identification of the first page according to the cut-in request.
Optionally, after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link includes:
after entering the target link, judging whether the total identification exists in the second page corresponding to the target link;
and if the total identifier exists, acquiring the second service identifier and the second page identifier of the second page corresponding to the target link.
Optionally, the sending an information obtaining request to a data processing server according to the total identifier, the second service identifier, and the second page identifier, so that after the data processing server determines the source information of the second page, the method further includes:
and the data processing server writes the source information into a source container so as to process the information in the source container to obtain a processing result.
The application provides an information acquisition device, includes:
the cut-in request receiving and total identification calculating module is used for receiving a cut-in request of a user and calculating to obtain a total identification of a first page according to the cut-in request, wherein the total identification comprises a first service identification, a first page identification, a first module identification and a first cut-in identification;
a total mark writing module, configured to write the total mark into a target link corresponding to the hand-in request;
the identification acquisition module is used for acquiring a second service identification and a second page identification of a second page corresponding to the target link after the target link is entered;
and the source information acquisition module is used for sending an information acquisition request to a data processing server according to the total identifier, the second service identifier and the second page identifier so as to enable the data processing server to determine the source information of the second page.
Optionally, the hand-in request receiving and total identifier calculating module includes:
and the cut-in request receiving unit is used for receiving the cut-in request of the user after the user clicks the hyperlink.
Optionally, the method further includes:
the judging module is used for judging whether the hyperlink is embedded into the first cut-in identifier or not;
and the execution module is used for calculating the total identifier of the first page according to the cut-in request if the first page is embedded.
The application provides an electronic device, including:
a memory for storing a computer program;
a processor for implementing the steps of the information acquisition method when executing the computer program.
The present application provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the information acquisition method as described above.
The application provides an information acquisition method, which comprises the following steps: receiving a cut-in request of a user, and calculating to obtain a total identifier of a first page according to the cut-in request, wherein the total identifier comprises a first service identifier, a first page identifier, a first module identifier and a first cut-in identifier; writing the total mark into a target link corresponding to the cut-in request; after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link; and sending an information acquisition request to the data processing server according to the total identifier, the second service identifier and the second page identifier so that the data processing server determines the source information of the second page.
Therefore, according to the method and the device, after a user sends a cut-in request on a first page, a server obtains a total identifier of the first page according to the request, writes the total identifier into a target link, and after entering a second page corresponding to the target link, determines an information source of the second page according to the total identifier, a second service identifier of the second page and a second page identifier, wherein the information source is the information source which reaches the second page through the cut-in request of the first page. The application also provides an information acquisition device, an electronic device and a computer readable storage medium, which all have the beneficial effects and are not repeated herein.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of an information obtaining method according to an embodiment of the present application;
fig. 2 is a flowchart of information acquisition according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of an information acquisition apparatus according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In the buried point scheme, the most difficult problem is how to correlate and analyze the buried point data triggered and generated by the operation behaviors of the user on different pages. In the related technology, a traceless point burying scheme of Growing IO is utilized, data are collected for all operation behaviors of a user, the data are connected in series through filtering, screening and analyzing a large amount of data in the later period to obtain corresponding data statistics, but a large amount of requests are sent for collecting all operations of the user, and server resources are consumed; there is a lot of noise in the collected data, and complicated filtering and screening analysis is required to obtain the desired data analysis result. Based on the above technical problem, the present embodiment provides an information obtaining method, which can simplify complexity of information screening and filtering and save server resources, specifically referring to fig. 1, where fig. 1 is a flowchart of an information obtaining method provided in the present embodiment, and specifically includes:
s110, receiving a cut-in request of a user, and calculating to obtain a total identifier of a first page according to the cut-in request, wherein the total identifier comprises a first service identifier, a first page identifier, a first module identifier and a first cut-in identifier.
The cut-in request includes but is not limited to clicking a button, clicking a link, clicking a picture, and the like, as long as the second page can be accessed. Further, receiving a hand-in request of a user comprises: and after the user clicks the hyperlink, receiving a cut-in request of the user.
And calculating to obtain the total identification of the first page through Javascript according to the cut-in request.
After the server receives the hand-in request, the total identifier of the first page may be obtained by calculation according to the hand-in request, where the total identifier includes the first service identifier, the first page identifier, the first module identifier, the first hand-in identifier, and may also include the total identifier of the previous page.
The first service identifier may be obtained by adding an a-segment identifier to a meta tag in a first page, the first page identifier may be obtained by adding a b-segment identifier to a body tag in a page, the first module identifier may be obtained by adding a c-segment identifier to tags of different modules, and the first access identifier may be obtained by adding a d-segment identifier to an element tag. The method comprises the steps of ensuring that the value of a section identification is unique, the value of a section identification b under the same value of the section identification a is unique, the value of a section identification c under the same value of the section identification a and the section identification b is unique, and the value of a section identification d under the same value of the section identification a, the section identification b and the section identification c is unique, after each page enters, sending a request by a server and attaching a total identification, a second service identification and a second page identification, namely utmUrl: a.b.c.d,// utm parameter in page url and utmCNT: a.b.0.0,// identification summary of the current page, so that the data processing server obtains which operation of the changed page from the previous page of a user according to the analysis of utmUrl and utmCNT.
Specifically, the front end design includes: different services can be distinguished by adding a segment identifiers in meta tags in pages; different pages of the same service can be distinguished by adding a b-segment identifier in a body tag in the page; different modules of the same page can be distinguished by adding c-segment identifiers in tags of different modules; different buttons of the same module of the same page can be distinguished by adding a d-segment identifier in the element tag. For example, the service a1 may be whether the first page is from a pan page or a skatecat page, which page B1 of the pan page the page is in if the service a1 is from the pan page, which region module (the region module may be region-divided according to the page layout) of the page B1 when in the page B1, which cut-in point in module C1 if from module C1 is performed, and the resulting total identifiers are a1, B1, C1, and D1 if it is the cut-in point D1.
Defining for the page: the first page A defines the address of the page A as http:// www.example.com/a; defining the jump address of the corresponding cut-in button A as http:// www.example.com/b; that is, the address of the second page B is http:// www.example.com/B; the meta tag in the first page A defines that the value of data-a is identA, the body tag defines that the value of data-b is identB, the module A tag defines that the value of data-c is identC, and the button A defines that the value of data-d is identD; the meta tag in the second page B specifies the value of the definition data-a as identA1, and the body tag specifies the value of the definition data-B as identB1
Further, after receiving the hand-in request of the user, the method further includes: judging whether the hyperlink is embedded into the first cut-in identifier or not; if the page is embedded, the total mark of the first page is calculated according to the cut-in request.
And S120, writing the total identification into a target link corresponding to the cut-in request.
And after the total mark of the first page is obtained, modifying and skipping a corresponding target link address through the script, and adding the total mark into the target link.
For example, after the total identifiers identA, identB, identC and identD of the first page are obtained, the target link address http:// www.example.com/b corresponding to the jump is modified through a script, the total identifiers are added into the target link, and the new target link is obtained as http:// www.example.com/b/utm ═ identA.identB.identC.identD.
S130, after the target link is entered, a second service identifier and a second page identifier of a second page corresponding to the target link are obtained.
And after entering the second page, collecting the related identifier of the second page, and entering a certain page at the moment, so that the obtained identifier information comprises a second service identifier and a second page identifier.
Further, after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link, including: after entering the target link, judging whether a second page corresponding to the target link has a total mark; and if the total identification exists, acquiring a second service identification and a second page identification of a second page corresponding to the target link.
Therefore, the second service identifier and the second page identifier of the second page can be ensured to be obtained through the method.
S140, sending an information acquisition request to the data processing server according to the total identifier, the second service identifier and the second page identifier, so that the data processing server determines the source information of the second page.
Specifically, a first request may be sent to the data processing server, where the first request includes a total identifier of the first page, and a second request may be sent to the data processing server, where the second request includes a second service identifier and a second page identifier; and after the data processing server receives the first request and the second request, determining the source information of the second page according to the total identifier, the second service identifier and the second page identifier.
Further, sending an information obtaining request to the data processing server according to the total identifier, the second service identifier, and the second page identifier, so that after the data processing server determines the source information of the second page, the method further includes: the data processing server writes the source information into the source container so as to process the information in the source container to obtain a processing result. The source container is not limited in this embodiment, and the source information may be recorded by using a table, and the source information is screened or sorted by the source container to meet the different requirements of the user.
Based on the technical scheme, after the user sends the cut-in request on the first page, the server obtains the total identifier of the first page according to the request, writes the total identifier into the target link, and after entering the second page corresponding to the target link, determines the information source of the second page according to the total identifier, the second service identifier of the second page and the second page identifier, wherein the information source is the cut-in request reaching the second page through the first page.
Referring to fig. 2, fig. 2 is a flowchart of information acquisition according to an embodiment of the present application, including:
when a user accesses a page, after the user clicks a hyperlink, receiving a cut-in request of the user, and judging whether the hyperlink is embedded into a first cut-in identifier or not;
if the first page is embedded, calculating to obtain a total identifier of the first page according to the cut-in request;
writing the total mark into a target link corresponding to the cut-in request;
after entering the target link, judging whether a second page corresponding to the target link has a total mark;
and if the total identification exists, acquiring a second service identification and a second page identification of a second page corresponding to the target link.
And sending an information acquisition request to the data processing server according to the total identifier, the second service identifier and the second page identifier so that the data processing server determines the source information of the second page.
When a user accesses a page, automatically acquiring a first service identifier and a first page identifier of the first page;
and sending an information acquisition request to the data processing server according to the first service identifier, the first page identifier and the last page total identifier so that the data processing server determines the source information of the first page.
For example, the user enters a first page, page a, collects the page identifier and sends an information acquisition request to the server with the following parameters, { utmCnt: identa. identb.0.0 };
when a user clicks a button A in a page A and the button A corresponds to a target link, the final total identification of the button is calculated to be identA.identB.identC.identD through Javascript, and the jump address of the button A is modified to be http:// www.example.com/b/utm:// identA.identB.identC.identD.
Entering a second page, namely page B, collecting a second page identifier and a second service identifier, attaching the following parameters to send a request to a server, { utmUrl: dent A.identB.identC.identD, and utmCNT: identA1.identB1.0.0, acquiring the second page parameter by the server, and sending the second service identifier and the second page identifier of the second page parameter and the total identifier of the first page to a data processing server;
the data processing server determines the source information of the second page according to the total identifier, the second service identifier and the second page identifier, specifically analyzes the data with the value of utmCnt of identA1.identB1.0.0, and determines the data as page B, and determines that the page B jumps from the button A in the module A in the page A according to the value of utmUrl in the corresponding data of identAjd.
Of course, it can also be obtained according to this embodiment that the page M jumps to the page P according to the button N in the module N in the page N, and then jumps to the page M according to the button P in the module P in the page P. Of course, other forms may exist, and the present embodiment is not described in detail, as long as the purpose of the present embodiment can be achieved.
Referring to fig. 3, fig. 3 is a schematic structural diagram of an information acquisition apparatus provided in an embodiment of the present application, where the information acquisition apparatus described below and the information acquisition method described above are referred to in a mutually corresponding manner, and the information acquisition apparatus includes:
a hand-in request receiving and total identifier calculating module 310, configured to receive a hand-in request of a user, and calculate a total identifier of a first page according to the hand-in request, where the total identifier includes a first service identifier, a first page identifier, a first module identifier, and a first hand-in identifier;
a total mark writing module 320, configured to write the total mark into a target link corresponding to the hand-in request;
the identifier obtaining module 330 is configured to, after entering the target link, obtain a second service identifier and a second page identifier of a second page corresponding to the target link;
the source information obtaining module 340 is configured to send an information obtaining request to the data processing server according to the total identifier, the second service identifier, and the second page identifier, so that the data processing server determines the source information of the second page.
In some specific embodiments, the hand-in request receiving and total identification calculating module includes:
and the cut-in request receiving unit is used for receiving the cut-in request of the user after the user clicks the hyperlink.
In some specific embodiments, the method further comprises:
the judging module is used for judging whether the hyperlink is embedded into the first cut-in identifier or not;
and the execution module is used for calculating to obtain the total identifier of the first page according to the cut-in request if the first page is embedded.
In some specific embodiments, the identifier obtaining module 330 includes:
the judging unit is used for judging whether the second page corresponding to the target link has the total mark or not after the target link is entered;
and the identifier obtaining unit is used for obtaining a second service identifier and a second page identifier of a second page corresponding to the target link if the total identifier exists.
Since the embodiment of the information acquiring apparatus portion and the embodiment of the information acquiring method portion correspond to each other, please refer to the description of the embodiment of the information acquiring method portion for the embodiment of the information acquiring apparatus portion, which is not repeated here.
In the following, an electronic device provided by an embodiment of the present application is introduced, and the electronic device described below and the information obtaining method described above may be referred to correspondingly.
The present embodiment provides an electronic device, including:
a memory for storing a computer program;
and a processor for implementing the steps of the information acquisition method when executing the computer program.
Since the embodiment of the electronic device portion corresponds to the embodiment of the information obtaining method portion, please refer to the description of the embodiment of the information obtaining method portion for the embodiment of the electronic device portion, which is not repeated here.
The following describes a computer-readable storage medium provided by embodiments of the present application, and the computer-readable storage medium described below and the method described above may be referred to correspondingly.
The present embodiment provides a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the steps of the above-mentioned information acquisition method.
Since the embodiment of the computer-readable storage medium portion and the embodiment of the method portion correspond to each other, please refer to the description of the embodiment of the method portion for the embodiment of the computer-readable storage medium portion, which is not repeated here.
The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The information obtaining method, the information obtaining apparatus, the electronic device and the computer readable storage medium provided by the present application are described in detail above. The principles and embodiments of the present application are explained herein using specific examples, which are provided only to help understand the method and the core idea of the present application. It should be noted that, for those skilled in the art, it is possible to make several improvements and modifications to the present application without departing from the principle of the present application, and such improvements and modifications also fall within the scope of the claims of the present application.
Claims (10)
1. An information acquisition method, comprising:
receiving a cut-in request of a user, and calculating to obtain a total identifier of a first page according to the cut-in request, wherein the total identifier comprises a first service identifier, a first page identifier, a first module identifier and a first cut-in identifier;
writing the total mark into a target link corresponding to the cut-in request;
after entering the target link, acquiring a second service identifier and a second page identifier of a second page corresponding to the target link;
and sending an information acquisition request to a data processing server according to the total identifier, the second service identifier and the second page identifier so that the data processing server determines the source information of the second page.
2. The information acquisition method according to claim 1, wherein the receiving of the hand-in request from the user comprises:
and after the user clicks the hyperlink, receiving the cut-in request of the user.
3. The information acquisition method according to claim 2, wherein after receiving the hand-in request from the user, the method further comprises:
judging whether the hyperlink is embedded into the first cut-in identifier or not;
and if the page is embedded, calculating to obtain the total identification of the first page according to the cut-in request.
4. The information obtaining method according to claim 1, wherein the obtaining a second service identifier and a second page identifier of a second page corresponding to the target link after entering the target link includes:
after entering the target link, judging whether the total identification exists in the second page corresponding to the target link;
and if the total identifier exists, acquiring the second service identifier and the second page identifier of the second page corresponding to the target link.
5. The information acquisition method according to any one of claims 1 to 4, wherein the sending an information acquisition request to a data processing server according to the total identifier, the second service identifier, and the second page identifier, so that the data processing server determines the source information of the second page, further comprises:
and the data processing server writes the source information into a source container so as to process the information in the source container to obtain a processing result.
6. An information acquisition apparatus characterized by comprising:
the cut-in request receiving and total identification calculating module is used for receiving a cut-in request of a user and calculating to obtain a total identification of a first page according to the cut-in request, wherein the total identification comprises a first service identification, a first page identification, a first module identification and a first cut-in identification;
a total mark writing module, configured to write the total mark into a target link corresponding to the hand-in request;
the identification acquisition module is used for acquiring a second service identification and a second page identification of a second page corresponding to the target link after the target link is entered;
and the source information acquisition module is used for sending an information acquisition request to a data processing server according to the total identifier, the second service identifier and the second page identifier so as to enable the data processing server to determine the source information of the second page.
7. The information acquisition device according to claim 6, wherein the hand-in request receiving and total identifier calculating module includes:
and the cut-in request receiving unit is used for receiving the cut-in request of the user after the user clicks the hyperlink.
8. The information acquisition apparatus according to claim 7, characterized by further comprising:
the judging module is used for judging whether the hyperlink is embedded into the first cut-in identifier or not;
and the execution module is used for calculating the total identifier of the first page according to the cut-in request if the first page is embedded.
9. An electronic device, comprising:
a memory for storing a computer program;
a processor for implementing the steps of the information acquisition method according to any one of claims 1 to 5 when executing the computer program.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the information acquisition method according to any one of claims 1 to 5.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112711455A (en) * | 2020-12-31 | 2021-04-27 | 京东数字科技控股股份有限公司 | Page interaction method and device, electronic equipment and storage medium |
| CN113590996A (en) * | 2021-08-12 | 2021-11-02 | 杭州粉象家科技有限公司 | Buried point data generation method, device, equipment and storage medium |
| CN115225718A (en) * | 2022-07-26 | 2022-10-21 | 深圳证券通信有限公司 | Network request data acquisition method and related device of android system |
| CN112711455B (en) * | 2020-12-31 | 2024-04-16 | 京东科技控股股份有限公司 | Page interaction method and device, electronic equipment and storage medium |
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