CN111356105A - Anti-disturbance method and device for telemarketing - Google Patents

Anti-disturbance method and device for telemarketing Download PDF

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CN111356105A
CN111356105A CN201811565390.1A CN201811565390A CN111356105A CN 111356105 A CN111356105 A CN 111356105A CN 201811565390 A CN201811565390 A CN 201811565390A CN 111356105 A CN111356105 A CN 111356105A
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customer
call
merchant
distance
client
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李�雨
王明娥
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China Mobile Communications Group Co Ltd
China Mobile Group Shandong Co Ltd
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China Mobile Communications Group Co Ltd
China Mobile Group Shandong Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2203/00—Aspects of automatic or semi-automatic exchanges
    • H04M2203/10—Aspects of automatic or semi-automatic exchanges related to the purpose or context of the telephonic communication
    • H04M2203/1058—Shopping and product ordering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2242/00—Special services or facilities
    • H04M2242/15—Information service where the information is dependent on the location of the subscriber

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  • Computer Networks & Wireless Communication (AREA)
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Abstract

The embodiment of the invention provides a telemarketing anti-disturbance method and a telemarketing anti-disturbance device, wherein the telemarketing anti-disturbance method comprises the following steps: obtaining a number of a customer to be marketed, judging the distance between the customer and a merchant, and if the distance between the customer and the merchant is smaller than a distance threshold value, obtaining the willingness degree of the customer to answer the call; and if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client. Because nearby marketing objects are screened through the distance threshold value, customers of all lists do not need to try one by one, and therefore communication cost of merchants is greatly reduced, invalid marketing received by the customers is also greatly reduced, and the anti-interference effect of the customers is effectively improved. Marketing objects are further screened through the threshold value of the willingness degree of the customer to answer the call, and the call marketing is implemented according to the screening result, so that the anti-disturbance effect of the customer is further improved. And then reduce the disturbance to the customer when realizing that the merchant accurately pushes marketing information.

Description

Anti-disturbance method and device for telemarketing
Technical Field
The embodiment of the invention relates to the field of wireless communication, in particular to a telemarketing anti-disturbance method and device.
Background
The membership system is a marketing mode commonly used in the modern commercial society, and people register members in merchants and reserve mobile phone numbers, so that the merchants can randomly launch various sales promotion activities and the like aiming at the members, and the win-win situation between the merchants and customers is realized. In the daily business process, for merchants mainly using offline services, such as supermarkets, convenience stores, restaurants, shopping malls, and the like, since the merchants cannot know whether customers conveniently participate in business activities nearby or whether calls are conveniently answered currently, calls or short message notifications are usually given to all registered members. As the number of merchants registered by customers increases, the situation that the customers receive invalid information and are disturbed becomes more and more serious, and the merchant information really valuable to the customers is buried in a large amount of invalid information.
At present, in order to reduce the disturbance, part of customers install merchant telephone identification or interception software at a mobile phone terminal, and identify all incoming calls or received short messages based on marks of other customers and intercept the numbers marked more in the incoming calls or received short messages. The method can intercept all marked incoming calls or short messages, so that the customers cannot receive the really effective commercial information, and the effective communication between the merchants and the customers cannot be realized.
Disclosure of Invention
In order to solve the above problems, embodiments of the present invention provide a method and an apparatus for preventing interruption in telemarketing.
In a first aspect, the present invention provides a telemarketing anti-disturbance method, including: obtaining a number of a customer to be marketed, judging the distance between the customer and a merchant, and if the distance between the customer and the merchant is smaller than a distance threshold value, obtaining the willingness degree of the customer to answer the call; and if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client.
In a second aspect, the present invention provides a telemarketing anti-disturbance device, comprising: the acquisition module is used for acquiring a number of a customer to be marketed, judging the distance between the customer and a merchant, and acquiring the willingness degree of the customer to answer the call if the distance between the customer and the merchant is smaller than a distance threshold value; and the processing module is used for developing the telemarketing to the client if the willingness degree is greater than the willingness degree threshold value.
In a third aspect, the present invention provides an electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the computer program to perform the steps of the telemarketing anti-disturbing method of the first aspect of the present invention.
In a fourth aspect, the present invention provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the telemarketing anti-disturbance method of the first aspect of the present invention.
According to the anti-disturbance method for telemarketing provided by the embodiment of the invention, the distance between a customer and a commercial tenant is judged by acquiring the number of the customer to be marketed, if the distance between the customer and the commercial tenant is smaller than a distance threshold value, the willingness degree of the customer to answer the call is acquired, and if the willingness degree is larger than a willingness degree threshold value, telemarketing is carried out on the customer. Because nearby marketing objects are screened through the distance threshold value, customers of all lists do not need to try one by one, and therefore communication cost of merchants is greatly reduced, invalid marketing received by the customers is also greatly reduced, and the anti-interference effect of the customers is effectively improved. Marketing objects are further screened through the threshold value of the willingness degree of the customer to answer the call, and the call marketing is implemented according to the screening result, so that the anti-disturbance effect of the customer is further improved. And then reduce the disturbance to the customer when realizing that the merchant accurately pushes marketing information.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
FIG. 1 is a flow chart of a telemarketing anti-disturbance method according to an embodiment of the present invention;
FIG. 2 is a block diagram of a telemarketing anti-disturb apparatus according to an embodiment of the present invention;
fig. 3 is a schematic physical structure diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
At present, for a large number of marketing calls or short messages of merchants, the existing method of installing the full interception of the anti-disturbance software through a mobile phone end can avoid disturbance to a certain extent. However, the comprehensive negative disturbance prevention method cannot realize effective communication between the merchant and the customer, and cannot obtain effective marketing information for the customer who has the demand of obtaining the marketing information.
To solve this problem, embodiments of the present invention provide an anti-disturbing method for telemarketing. The execution main body corresponding to the method may be an independently arranged module or device, or may be an existing server or device to execute a corresponding function, which is not specifically limited in the embodiment of the present invention. For convenience of description, the embodiment of the present invention takes a large data platform with an execution subject as an example, and explains the anti-disturbing method for telemarketing provided by the embodiment of the present invention. The big data platform is a cloud platform arranged inside an application provider, basic data such as massive user service information and state information owned by an operator are fully utilized, and accurate and practical operation in the aspect of anti-disturbance filtering is provided through big data modeling analysis.
Fig. 1 is a flowchart of a telemarketing disturbance prevention method according to an embodiment of the present invention, and as shown in the drawing, the telemarketing disturbance prevention method according to the embodiment of the present invention includes:
101, obtaining a number of a customer to be marketed, judging a distance between the customer and a merchant, and obtaining the willingness degree of the customer to answer the call if the distance between the customer and the merchant is less than a distance threshold.
In 101, the merchant submits a customer number to be telemarketed to the carrier, and information including the customer number may be sent to the carrier, for example, by direct telephone call. After the operator obtains the customer number, the customer number is sent to an internal big data platform, the big data platform obtains the current position of the customer, and current position information, such as position information provided by positioning service of a customer terminal, can be obtained according to statistical analysis of relevant communication data of the customer. And acquiring the distance between the customer and the merchant according to the current position of the customer and the current position of the merchant. The location of the merchant can be obtained through various ways, for example, the address information of the merchant is pre-stored in a big data platform, the location information can be sent to the big data platform when the merchant submits the number of the customer who plans to carry out telemarketing to the operator, and the big data platform analyzes and obtains the location information according to the historical communication data of the merchant.
The distance threshold is used for judging whether the distance between the customer and the merchant is suitable for implementing the telemarketing, and if the distance is too long, the customer cannot reach the location of the merchant in a short time to participate in the marketing activity of the merchant, the customer is not suitable for the telemarketing. The distance threshold may be preset, or may be specifically customized according to the service content of the merchant, and if the merchant is a catering merchant, and the probability that the customers at the medium distance participate in the corresponding marketing campaign is small, the distance threshold may be set to be short, for example, 5 km. If the merchant is a commercial type sales, the probability that the distant customers participate in the corresponding marketing campaign is small, and the distance may be set to 10 km.
As a preferred embodiment, before determining the distance between the merchant and the customer, if the current location of the customer and the current location of the merchant are not in the same city, the customer is set to be unsuitable for marketing, or the distance determination result in this case is set to be greater than the distance threshold.
And if the distance between the merchant and the customer is less than a preset threshold value, further acquiring the willingness degree of the customer to answer the call, wherein the willingness degree is used for expressing the quantitative value of the willingness of the customer to answer the call.
And 102, if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client.
And if the acquired quantitative value of the willingness degree of the customer to answer the call is greater than the willingness degree threshold value, indicating that the customer has the willingness to answer the call, and implementing telemarketing on the customer, including the forms of directly establishing the telephone connection between a merchant and the customer and the like.
According to the anti-disturbance method for telemarketing provided by the embodiment of the invention, the distance between the customer and the merchant is judged by acquiring the number of the customer to be marketed, if the distance between the customer and the merchant is smaller than the distance threshold, the willingness degree of the customer to answer the call is acquired, and if the willingness degree is larger than the willingness degree threshold, telemarketing is carried out on the customer. Because nearby marketing objects are screened through the distance threshold value, customers of all lists do not need to try one by one, and therefore communication cost of merchants is greatly reduced, invalid marketing received by the customers is also greatly reduced, and the anti-interference effect of the customers is effectively improved. Marketing objects are further screened through the threshold value of the willingness degree of the customer to answer the call, and the call marketing is implemented according to the screening result, so that the anti-disturbance effect of the customer is further improved. And then reduce the disturbance to the customer when realizing that the merchant accurately pushes marketing information.
Considering that the customer is not suitable for telemarketing and the merchant fails to obtain feedback information for customers greater than the distance threshold, based on the content of the above embodiment, as an alternative embodiment, if the distance between the customer and the merchant is greater than the distance threshold, the merchant is informed that the customer is in a non-marketable state.
If the distance between the customer and the merchant is greater than the distance threshold, the customer is not suitable for marketing. In a preferred embodiment, if the customer's current location is not in the same city as the merchant's current location, the customer is also not eligible for marketing. And feeding back the information that the customer is not suitable for marketing to the merchant, informing the merchant that the customer is in a non-marketable state, and facilitating the merchant to divide the customer from the marketing list or reserve the customer for subsequent marketing.
Based on the content of the foregoing embodiments, as an optional embodiment, if the willingness degree is smaller than the willingness degree threshold, the information marketing is performed on the customer.
If the acquired quantitative value of the willingness degree of the client to answer the call is smaller than the willingness degree threshold value, the client is not willing to answer the call currently, and the marketing content can be sent to the client in a text message sending mode, namely, information marketing is carried out. The information marketing includes, but is not limited to, sending marketing content to customers in the form of short messages or instant messaging software.
According to the anti-disturbance method for telemarketing provided by the embodiment of the invention, when the willingness degree of a client to answer a call is smaller than the willingness degree threshold value, information marketing is developed for the client. Different marketing modes such as telemarketing or information marketing are flexibly selected according to the willingness degree of the customer to answer the call, so that the marketing information is accurately pushed by the merchant, and the disturbance to the customer is reduced.
Based on the content of the foregoing embodiment, as an alternative embodiment, the method for determining the distance between the customer and the merchant is not specifically limited in the embodiment of the present invention, and includes but is not limited to: and acquiring the distance between the customer and the merchant according to the position of the base station where the customer has data interaction last time and the position of the merchant.
The current position of the client can be obtained through the position of the base station where the client has data interaction last time, that is, the position of the base station where data interaction last time has taken place is taken as the current position of the client. The content of the data interaction between the client and the base station includes but is not limited to one of the steps of making a call, receiving a call and generating network traffic. The operator big data platform stores the base station ID and the position coordinates corresponding to the base station ID, such as longitude and latitude information, so that the current position of a customer can be quickly obtained according to the position of the base station. The distance between the current position of the client and the merchant is calculated by combining the current position of the merchant, such as longitude and latitude coordinates, obtained in advance, so that the distance between the client and the merchant is obtained according to the current position of the client and the location of the merchant.
The telemarketing anti-disturbance method provided by the embodiment of the invention can quickly acquire the current position of the customer under the condition that the customer cannot provide the position information, such as closing the position service function of the mobile terminal.
Based on the content of the foregoing embodiment, as an alternative embodiment, the embodiment of the present invention does not specifically limit the method for obtaining the willingness degree of the client to answer the phone call, which includes but is not limited to: and carrying out statistical analysis according to the call data of the client to obtain the willingness degree of the client to answer the call, wherein the call data comprises the call answering data within the preset time length and the call calling data within the preset time length.
The big data processing platform can perform statistical analysis according to the call data of the client, establish a big data model and obtain the willingness degree of the client to answer the call. The call data refers to data generated by a client when the terminal is used, and is used for analyzing the behavior habit of the client so as to obtain the willingness degree of the client to answer the call. The call data comprises call answering data in a preset time length and call calling data in the preset time length, and the intelligent terminal can also comprise data such as time period distribution of internet surfing of a client. The data can be obtained by counting according to a certain preset time length, such as counting the call data root of the latest month. And carrying out statistical analysis according to the call data of the client in the preset time length to obtain a quantitative value of the current willingness degree of the client to answer the call. And comparing the obtained quantitative value with a preset willingness degree threshold value, and further determining whether to carry out telemarketing.
Based on the content of the foregoing embodiment, as an optional embodiment, the method for obtaining the willingness degree of the client to answer the call according to the call index data of the client is not specifically limited in the embodiment of the present invention, and includes but is not limited to: and quantizing each type of data in the call data to obtain a plurality of call index data, setting a weight for each call index data, and comprehensively obtaining a quantized value of the willingness degree of the client to answer the call according to the plurality of call index data and the corresponding weight values.
Based on the content of the foregoing embodiment, as an alternative embodiment, if the client is not in the service state, the quantified value of the willingness degree is set to 0, and the out-of-service state includes that the client is powered off or not in the service area.
The explanation is given by taking as an example that the call data used for analyzing the client wish level includes call answering data within a preset duration, and internet surfing period statistical data within a preset duration, where the preset duration is set to 1 month.
Quantizing according to the answering call data, the calling call data and the statistical data of the internet surfing time period within the preset duration within 1 month to obtain the following index data within 1 month: the number of phone calls to be answered, the number of phone calls to be called, the length of time for phone calls to be answered, the duty ratio of phone calls to be answered in the working period and the like. Meanwhile, the service state of the client is also considered, if the client is shut down or is not in the service area, the quantization index is set to be 0, otherwise, the quantization index is set to be 1.
And setting corresponding weight for each quantitative index to obtain the quantitative value of the evaluated willingness degree:
f＝(α*ex+β*ey+γ*ez+δ*eu+ε*ev+w)*v；
the method comprises the following steps of obtaining values of weighted values and constants w through analysis and fitting of a large amount of data by a large data platform, and calculating a wish level quantization value f.
And comparing the calculated willingness degree quantitative value f whether the user is convenient to answer the call with a willingness degree threshold value, and if f is greater than the willingness degree threshold value, indicating that the user has a sufficient willingness to answer the call, and carrying out telemarketing. The comparative determination process will be described with the willingness degree threshold of 0.9 as an example, and the results are shown in table 1:
TABLE 1
Degree of will value f 0 (0,0.9) [0.9,1)
Client state determination Off/out of service area Inconvenient to answer Convenient answering
When f > is 0.9, the client has the intention of fully answering the call or is convenient to answer the call, and the telemarketing is carried out. When 0< f <0.9, it means that the customer does not have the will to answer the call or is inconvenient to answer the call, the information marketing is developed, that is, the marketing content is sent to the customer in the form of short message and instant communication software.
The telemarketing anti-disturbance method provided by the embodiment of the invention quantizes each type of data in the call data to obtain a plurality of call index data, sets a weight for each call index data, and comprehensively obtains a quantized value of the willingness degree of a client to answer the call according to the plurality of call index data and the corresponding weight values. Whether the client has the intention to answer the call or is convenient to answer the call can be accurately obtained according to the intention degree threshold value.
Fig. 2 is a structural diagram of a telemarketing anti-disturbance device according to an embodiment of the present invention, and as shown in fig. 2, the telemarketing anti-disturbance device includes: an acquisition module 201 and a processing module 202. The obtaining module 201 is configured to obtain a number of a customer to be marketed, determine a distance between the customer and a merchant, and obtain a willingness degree of the customer to answer a call if the distance between the customer and the merchant is smaller than a distance threshold; the processing module 202 is configured to conduct telemarketing to the customer if the willingness level is greater than the willingness level threshold.
The obtaining module 201 obtains a customer number to be used for conducting telemarketing sent by a merchant, for example, information including the customer number may be sent to the obtaining module 201 by directly dialing a telephone. The obtaining module 201 obtains the current location of the client, and may obtain the current location information, such as the positioning information of the client terminal, according to the statistical analysis of the client related communication data. And acquiring the distance between the customer and the merchant according to the current position of the customer and the current position of the merchant.
The distance threshold is used for judging whether the distance between the customer and the merchant is suitable for implementing the telemarketing, and if the distance is too long, the customer cannot reach the location of the merchant in a short time to participate in the marketing activity of the merchant, the customer is not suitable for the telemarketing. The distance threshold may be preset, or may be specifically customized according to the service content of the merchant, and if the merchant is a catering merchant, and the probability that the customers at the medium distance participate in the corresponding marketing campaign is small, the distance threshold may be set to be short, for example, 5 km. If the merchant is a commercial type sales, the probability that the distant customers participate in the corresponding marketing campaign is small, and the distance may be set to 10 km.
As a preferred embodiment, before determining the distance between the merchant and the customer, if the current location of the customer and the current location of the merchant are not in the same city, the customer is set to be unsuitable for marketing, or the distance determination result in this case is set to be greater than the distance threshold.
If the distance between the merchant and the customer is less than the preset threshold, the obtaining module 201 further obtains a willingness degree of the customer to answer the call, where the willingness degree is used as a quantitative value representing the willingness of the customer to answer the call.
The willingness degree threshold is used for distinguishing whether the customer is willing to answer the call at the current moment, if the quantitative value of the willingness degree of the customer to answer the call, which is acquired by the acquisition module 201, is greater than the willingness degree threshold, it indicates that the customer has willingness to answer the call, and the processing module 202 performs telemarketing on the customer, including the forms of directly establishing the telephone connection between the merchant and the customer, and the like.
According to the anti-disturbance method for telemarketing provided by the embodiment of the invention, the number of the customer to be marketed is obtained through the obtaining module, the distance between the customer and the commercial tenant is judged, the willingness degree of the customer to answer the call is obtained if the distance between the customer and the commercial tenant is smaller than the distance threshold value, and the processing module carries out telemarketing on the customer if the willingness degree is larger than the willingness degree threshold value. Because nearby marketing objects are screened through the distance threshold value, customers of all lists do not need to try one by one, and therefore communication cost of merchants is greatly reduced, invalid marketing received by the customers is also greatly reduced, and the anti-interference effect of the customers is effectively improved. Marketing objects are further screened through the threshold value of the willingness degree of the customer to answer the call, and the call marketing is implemented according to the screening result, so that the anti-disturbance effect of the customer is further improved. And then reduce the disturbance to the customer when realizing that the merchant accurately pushes marketing information.
The device embodiment provided in the embodiments of the present invention is for implementing the above method embodiments, and for details of the process and the details, reference is made to the above method embodiments, which are not described herein again.
Fig. 3 is a schematic entity structure diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 3, the electronic device may include: a processor (processor)301, a communication Interface (communication Interface)302, a memory (memory)303 and a bus 304, wherein the processor 301, the communication Interface 302 and the memory 303 complete communication with each other through the bus 304. The communication interface 302 may be used for information transfer of an electronic device. Processor 301 may call logic instructions in memory 303 to perform a method comprising: acquiring a number of a customer to be marketed, judging the distance between the customer and a merchant, and acquiring the willingness degree of the customer to answer the call if the distance between the customer and the merchant is less than a distance threshold value; and if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client.
In addition, the logic instructions in the memory 303 may be implemented in the form of software functional units and stored in a computer readable storage medium when the logic instructions are sold or used as independent products. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-described method embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
An embodiment of the present invention provides a non-transitory computer-readable storage medium storing computer instructions, which cause a computer to execute the telemarketing anti-disturbance method provided by the above embodiment, for example, including: acquiring a number of a customer to be marketed, judging the distance between the customer and a merchant, and acquiring the willingness degree of the customer to answer the call if the distance between the customer and the merchant is less than a distance threshold value; and if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims (10)

1. A telemarketing anti-disturb method, comprising:
obtaining a number of a customer to be marketed, judging the distance between the customer and a merchant, and if the distance between the customer and the merchant is smaller than a distance threshold value, obtaining the willingness degree of the customer to answer the call;
and if the willingness degree is greater than the willingness degree threshold value, carrying out telemarketing on the client.
2. The method of claim 1, wherein if the distance between the customer and the merchant is greater than a distance threshold, the merchant is notified that the customer is in a non-marketable state.
3. The method of claim 1, wherein marketing information is conducted to the customer if the willingness level is less than a willingness level threshold.
4. The method of claim 1, wherein determining the distance between the customer and the merchant comprises:
and acquiring the distance between the customer and the merchant according to the position of the base station where the customer has data interaction last time and the position of the merchant.
5. The method of claim 1, wherein the obtaining of the willingness of the client to answer the call comprises:
and carrying out statistical analysis according to the call data of the client to obtain the willingness degree of the client to answer the call, wherein the call data comprises call answering data within a preset time length and call calling data within the preset time length.
6. The method of claim 5, wherein the performing statistical analysis according to the call index data of the client to obtain the willingness degree of the client to answer the call comprises:
and quantizing each type of data in the call data to obtain a plurality of call index data, setting a weight for each call index data, and comprehensively obtaining a quantized value of the willingness degree of the client to answer the call according to the plurality of call index data and the corresponding weight values.
7. The method of claim 6, wherein the quantified value of the willingness level is set to 0 if the client is out of service, wherein the out of service comprises a shutdown of the client or an out of service area.
8. A telemarketing anti-disturb apparatus, comprising:
the acquisition module is used for acquiring a number of a customer to be marketed, judging the distance between the customer and a merchant, and acquiring the willingness degree of the customer to answer the call if the distance between the customer and the merchant is smaller than a distance threshold value;
and the processing module is used for developing the telemarketing to the client if the willingness degree is greater than the willingness degree threshold value.
9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the steps of the telemarketing anti-disturbing method according to any of claims 1 to 7.
10. A non-transitory computer readable storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the steps of the telemarketing anti-disturbance method according to any one of claims 1 to 7.
CN201811565390.1A 2018-12-20 2018-12-20 Anti-disturbance method and device for telemarketing Pending CN111356105A (en)

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Citations (3)

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Publication number Priority date Publication date Assignee Title
US20140348318A1 (en) * 2013-05-24 2014-11-27 Avaya Inc. Prioritize contact numbers of customers in real time
CN108416630A (en) * 2018-03-16 2018-08-17 北京焦点新干线信息技术有限公司 A kind of determination method and device of target audience
CN108985844A (en) * 2018-07-18 2018-12-11 天津璧合信息技术有限公司 A kind of telemarketing method and system

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140348318A1 (en) * 2013-05-24 2014-11-27 Avaya Inc. Prioritize contact numbers of customers in real time
CN108416630A (en) * 2018-03-16 2018-08-17 北京焦点新干线信息技术有限公司 A kind of determination method and device of target audience
CN108985844A (en) * 2018-07-18 2018-12-11 天津璧合信息技术有限公司 A kind of telemarketing method and system

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