CN111340266A - Method, device, equipment and medium for selecting address - Google Patents
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Abstract
The application discloses a method, a device, equipment and a medium for selecting addresses. The method comprises the following steps: dividing a communication cell into a plurality of communication zones based on the service function; determining addressable communication areas in a plurality of communication areas according to user quantity information and/or store saturation types of the communication areas; and determining an address selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication zone. According to the embodiment of the invention, the site selection work of the store can be more accurately carried out, and an accurate site selection reference result is obtained.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a medium for address selection.
Background
The intelligent site selection is based on mass information data, and brings the most fair and accurate site selection insight report to the user. Each brand of each user can obtain more targeted exclusive data in intelligent site selection, and further more accurate site selection results are obtained.
At present, most of the site selection methods are manually conducted with investigation, and the address of a store is selected according to the investigation result. However, the site selection method investigated by the staff in advance consumes a lot of labor cost and time, and a more accurate intelligent site selection result cannot be obtained.
Therefore, the technical problem that more accurate intelligent site selection cannot be carried out on stores exists at present.
Disclosure of Invention
The embodiment of the invention provides a method, a device, equipment and a medium for selecting addresses, which can improve the management efficiency of test data.
In one aspect of the embodiments of the present invention, a method for address selection is provided, where the method includes:
dividing a communication cell into a plurality of communication zones based on the service function;
determining addressable communication areas in a plurality of communication areas according to user quantity information and/or store saturation types of the communication areas;
and determining an address selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication zone.
In another aspect of the embodiments of the present invention, an apparatus for addressing is provided, where the apparatus includes:
the chip area dividing module is used for dividing the communication cell into a plurality of communication chip areas based on the service function;
the address selection determining module is used for determining addressable communication areas in the plurality of communication areas according to the user number information and/or the store saturation types of the communication areas;
and the site selection result module is used for determining a site selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication area.
According to another aspect of the embodiments of the present invention, there is provided an apparatus for addressing, the apparatus including:
a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements the method of addressing as provided in any aspect of the embodiments of the invention described above.
According to another aspect of embodiments of the present invention, there is provided a computer storage medium having stored thereon computer program instructions which, when executed by a processor, implement the method of addressing as provided in any one of the aspects of embodiments of the present invention described above.
The embodiment of the invention provides a method, a device, equipment and a medium for selecting addresses. Dividing a communication cell into a plurality of communication areas according to different service functions, preliminarily determining an address selection area based on user information and/or store saturation types in each communication area, and obtaining a reference result of address selection by the priority of different store types in the address selection area, so that the address selection work of stores can be more accurately carried out, and an address selection strategy can be given.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the embodiments of the present invention will be briefly described below, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 illustrates a flow diagram of a method of addressing in accordance with an embodiment of the present invention;
FIG. 2 illustrates a flow diagram of a method of addressing in accordance with another embodiment of the present invention;
FIG. 3 depicts a block diagram of an exemplary hardware architecture of a computing device capable of implementing the method and apparatus for addressing, according to an embodiment of the invention;
FIG. 4 is a system diagram illustrating address selection according to an embodiment of the present invention.
Detailed Description
Features and exemplary embodiments of various aspects of the present invention will be described in detail below, and in order to make objects, technical solutions and advantages of the present invention more apparent, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not to be construed as limiting the invention. It will be apparent to one skilled in the art that the present invention may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present invention by illustrating examples of the present invention.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
A method, an apparatus, a device, and a medium for addressing according to embodiments of the present invention are described in detail below with reference to the accompanying drawings. It should be noted that these examples are not intended to limit the scope of the present disclosure.
The method for addressing according to the embodiment of the present invention is described in detail below with reference to fig. 1 to 2.
For better understanding of the present invention, the method for addressing according to an embodiment of the present invention is described in detail below with reference to fig. 1, and fig. 1 is a flowchart illustrating the method for addressing according to an embodiment of the present invention.
As shown in fig. 1, the method 100 for addressing in the embodiment of the present invention includes the following steps:
based on the service function, the communication cell is divided into a plurality of communication cells S110.
In particular, the business function may be residential, commercial, transportation, industrial, and the like. A communication cell refers to the signal coverage area of a base station. As shown in table 1, table 1 shows the result of dividing one communication cell into a plurality of communication segment areas.
TABLE 1
Different store coverage needs are set for different communication areas, and can be divided into three types of priority coverage, on-demand coverage and general non-coverage as shown in table 1.
In an embodiment of the present invention, the communication cell is divided into a plurality of communication cells according to different service functions, and different communication cells can be analyzed more finely, so as to determine a more accurate addressing reference for addressing a store later.
And S120, determining addressable communication areas in the plurality of communication areas according to the user number information and/or the store saturation types of the communication areas.
Specifically, the user number information may be the number of communication users in the communication area, the ratio of the number of service users of the average communication branch store in the whole market, the number of communication branch stores in the communication area, and the average number of service users of each communication branch store.
In one embodiment of the invention, first, the number of unserviceable users of a communication sector may be determined based on the user number information. As a specific example, the number of unserviceable users of the communication segment can be calculated by expression (1).
Number of unserviceable users in communication section × ratio of number of service users in average communication network stores in whole city-number of communication network stores × average number of service users per communication network store (1)
The number of communication users in the communication zone may refer to communication users who do not reside in the communication business district or business district for a time period greater than or equal to 10 minutes, or communication users who do not reside in other communication zones for a time period greater than or equal to 30 minutes. The average number of service users per communication site outlet may be the average number of service users per communication site outlet over 1-7 months.
The ratio of the number of service users of the average communication network stores in the whole city can be calculated by expression (2).
The service user number of the average communication network stores in the city is 1-7 months accumulated into the store/service user number of the communication network stores in the city (2)
And (3) calculating the number of the unserviced users of the communication fragment area through the expression (1) and the expression (2). And if the number of the non-service users is larger than the preset non-service user number threshold value, judging that the communication area is the addressable communication area. Wherein the preset unserviced user number threshold may be 0.
In another embodiment of the present invention, after the number of unserviced users in the communication parcel is calculated by the above expression (1) and expression (2), the average number of service users in each store-type communication network store is determined in the communication parcel, and the average number of service users is used as the basic standard data. And if the ratio of the number of the non-service users to the basic standard data is greater than or equal to a preset ratio, judging that the communication fragment area is the addressable communication fragment area. Wherein the preset ratio may be 1.
It should be understood that when the ratio of the number of the non-service users to the basic standard data is greater than or equal to the preset ratio, it may also be determined that the store type of the target store may be set as the store type corresponding to the basic standard data.
In a further embodiment of the invention, addressable communication tiles may also be determined within a plurality of communication tiles by store saturation type of the communication tiles.
As a specific example, the market share of each store type's communication network outlet is first determined. As shown in table 2, store saturation types can be classified as: the system comprises a store saturation area, a store urgent need area, a store vacancy area and a store newly-added area. It should be understood that the store saturation type described above may also be referred to as: the advantages of the system comprise an advantage consolidation area, a high-confrontation red sea area, a share point supplementing area and a newly added reinforcing area.
TABLE 2
And if the store saturation type in the communication film area is a store urgent need area or a store vacancy area, judging that the communication film area is the addressable communication film area.
In the embodiment of the invention, the addressable communication sector can be preliminarily judged according to the user number information and/or the store saturation type of the communication sector. The intelligent site selection is carried out by combining the number characteristics of the communication users, so that the site selection result is more accurate. The intelligent site selection is carried out by combining with the shop saturation type of the communication area, so that the site selection result is the site selection based on market characteristics, and the site selection result is the site selection which focuses more on business strategies.
S130, determining an address selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication area.
Specifically, store type priorities may be as shown in table 3.
TABLE 3
It should be noted that the priorities may be represented by 1, 2, 3, 4, and 5 in order from high to low.
In one embodiment of the invention, a target ratio of the number of stores at a communication network for each store type is first set based on the store type priority of the addressable communication zone. Taking a communication business circle as an example, setting the target proportion of the number of communication network stores of a core business circle, a second business circle and a village and town business circle as 20%: 70%: 10 percent. It should be noted that it is also necessary to set an upper limit value of the number of store types in each communication zone.
Next, an optimal increasable number of communication network stores of each store type is determined based on the optimal increasable number of addressable communication zones and the target ratio.
Wherein the optimal increasable number of addressable communication tiles may be calculated based on a target market share of a communication network outlet of the addressable communication tiles. As shown in expression (3).
As a specific example, a represents the total number of stores of mobile network nodes in the communication segment, b represents the total number of stores of telecommunication network nodes in the communication segment, c represents the total number of stores of connected network nodes, a represents the share of the existing mobile network nodes in the communication segment, X represents the share of the target mobile network nodes in the communication segment (which may be 65% or 70%), and Y represents the optimal increasable number of addressable communication segments.
It should be understood that all the above expressions (3) are known quantities, and the unknown quantity Y, i.e. the optimal increasable number of addressable communication sectors, can be solved by the expressions (3). When the obtained optimal increasable number of the addressable communication sub-area is a decimal, the maximum integer approximate number of the decimal should be taken as the optimal increasable number of the addressable communication sub-area.
In another embodiment of the present invention, the number of stores in the communication parcel may be optimized according to the calculated optimal increasable number Y of addressable communication parcels, so as to obtain the optimal increasable number of stores for each store type in the communication parcel.
And finally, sequencing the stores of each store type in the addressable communication area according to the order of the store type priority, and sequentially corresponding the optimal increasable number of the communication network stores of each store type to the stores one by one to obtain an addressable list. And taking the selectable address list as a site selection reference result of the target communication network store, and providing a site selection reference suggestion for the site selection of the target communication network store.
By the method for selecting the address according to the embodiment, the communication cell can be divided into a plurality of communication areas according to different service functions, the address selection area can be preliminarily determined based on the user number information and/or the store saturation type, and the reference result of address selection can be obtained by the priority of different store types in the address selection area, so that the address selection work of stores can be more accurately performed, and an address selection strategy can be given.
For ease of understanding, fig. 2 shows a flow chart of a method of addressing in another embodiment of the present invention. The steps in fig. 2 that are the same as in fig. 1 are given the same reference numerals.
As shown in fig. 2, the steps of the method 200 for selecting an address are the same as those of the method 100 for selecting an address shown in fig. 1, and are not described herein again. The method 200 for addressing in the embodiment of the present invention further includes the following steps:
s210, determining the business performance of the communication network stores of each store type in the communication area.
And S220, determining the business strategy of the communication network outlet of each store type based on the business performance of the communication network outlet of each store type.
In one embodiment of the present invention, as shown in table 4.
TABLE 4
That is, when the addressable reference result is obtained, the contents in table 4 may be added to the addressable reference result to obtain the operation policy of the communication network store.
In the embodiment of the invention, based on the obtained operation strategy of the communication store, different types of stores in different communication areas can be operated and managed, and meanwhile, a multi-dimensional address selection suggestion can be provided for the address selection of the target store.
In another embodiment of the present invention, the method 200 for addressing further comprises:
and S230, determining the service state of the communication network stores of each store type based on the service performance of the communication network stores of each store type and the store information of the communication network stores of each store type.
S240, obtaining the business strategy of the communication network outlet of each store type based on the business state of the communication network outlet of each store type.
In one embodiment of the present invention, the store information may be a rent of a communication network store, and the service status of the communication network store may be calculated by expression (5).
(monthly average service reward of communication network store + monthly average terminal sales terminal average unit price)/monthly rent of communication network store (4)
When the ratio calculated by the above expression (4) is 1 or more, it indicates that the address of the communication store is in the communication parcel and that the store type is set to be profitable. If the ratio is less than 1, the communication shop is located in the communication area, and the rent cost is high when the type of the shop is set, and careful selection is recommended.
The apparatus for addressing according to the embodiment of the present invention, which corresponds to the method for addressing, is described in detail below with reference to fig. 3.
Fig. 3 is a schematic structural diagram of an addressing device according to an embodiment of the present invention.
As shown in fig. 3, the addressing apparatus 300 includes:
a fragment division module 310 configured to divide the communication cell into a plurality of communication fragments based on the service function.
An address determination module 320, configured to determine addressable communication sectors within the plurality of communication sectors according to the user quantity information and/or store saturation types of the communication sectors.
And the site selection result module 330 is configured to determine a site selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication zone.
By the address selection device in the embodiment, a communication cell is divided into a plurality of communication areas according to different service functions, an address selection area is preliminarily determined based on user information and/or store saturation types in each communication area, and then a reference result of address selection is obtained by priorities of different store types in the address selection area, so that the address selection work of stores can be performed more accurately, and an address selection strategy can be given.
In an embodiment of the present invention, the partition dividing module 310 is specifically configured to determine the number of non-served users of the communication partition based on the user number information. And if the number of the non-service users is larger than the preset non-service user number threshold value, judging that the communication area is the addressable communication area.
In the embodiment of the present invention, the partition dividing module 310 divides the communication cell into a plurality of communication cells according to different service functions, so that different communication partitions can be analyzed more precisely, and a more accurate address selection reference can be subsequently determined for the address selection of an store.
In another embodiment of the present invention, the partition dividing module 320 is further specifically configured to determine the number of non-served users of the communication partition based on the user number information. And determining the average service user number of the communication network stores of each store type in the communication parcel, and taking the average service user number as basic standard data. And if the ratio of the number of the non-service users to the basic standard data is greater than or equal to a preset ratio, judging that the communication fragment area is the addressable communication fragment area.
In another embodiment of the present invention, the parcel partitioning module 320 is further specifically configured to determine a store saturation type of the communication parcel based on a market share of a communication outlet store of each store type of the communication parcel, where the store saturation type of the communication parcel includes: store critical areas and/or store vacancy areas.
And if the store saturation type in the communication film area is a store urgent need area or a store vacancy area, judging that the communication film area is the addressable communication film area.
In the embodiment of the present invention, the addressable communication sector may be preliminarily determined by the sector dividing module 320 using the user number information and/or the store saturation type of the communication sector. The intelligent site selection is carried out by combining the number characteristics of the communication users, so that the site selection result is more accurate. The intelligent site selection is carried out by combining with the shop saturation type of the communication area, so that the site selection result is the site selection based on market characteristics, and the site selection result is the site selection which focuses more on business strategies.
In one embodiment of the present invention, the addressing determination module 330 is specifically configured to determine an optimal increasable number of addressable communication tiles based on a target market share of a communication outlet store of addressable communication tiles. And setting a target proportion of the number of stores of the communication network of each store type based on the store type priority of the addressable communication area.
And determining the optimal increasable quantity of the communication network stores of each store type according to the optimal increasable quantity of the addressable communication areas and the target proportion. And obtaining an addressable list according to the priority of each store type of the addressable communication zone and the optimal increasable number of the communication network stores of each store type. And taking the selectable address list as a reference result of address selection of the target communication network store.
In another embodiment of the present invention, the apparatus 300 for addressing further comprises:
and the strategy module 340 is used for determining the service performance of the communication network stores of each store type in the communication fragment area. Determining a business strategy of each type of communication network outlet based on the business performance of each type of communication network outlet.
In yet another embodiment of the present invention, the policy module 340 is further configured to determine a business status of each type of outlet based on the business performance of each type of outlet and the outlet information of each type of outlet. And obtaining the business strategy of the communication network outlet of each store type based on the business state of the communication network outlet of each store type.
FIG. 4 sets forth a block diagram of an exemplary hardware architecture of computing devices capable of implementing the method and apparatus for addressing according to embodiments of the present invention.
As shown in fig. 4, computing device 400 includes an input device 401, an input interface 402, a central processor 403, a memory 404, an output interface 405, and an output device 406. The input interface 402, the central processing unit 403, the memory 404, and the output interface 405 are connected to each other through a bus 410, and the input device 401 and the output device 406 are connected to the bus 410 through the input interface 402 and the output interface 405, respectively, and further connected to other components of the computing device 400.
Specifically, the input device 401 receives input information from the outside and transmits the input information to the central processor 403 through the input interface 402; the central processor 403 processes the input information based on computer-executable instructions stored in the memory 404 to generate output information, stores the output information temporarily or permanently in the memory 404, and then transmits the output information to the output device 406 through the output interface 405; output device 406 outputs the output information outside of computing device 400 for use by a user.
That is, the computing device shown in fig. 4 may also be implemented as an addressed device that may include: a memory storing computer-executable instructions; and a processor which, when executing computer executable instructions, may implement the method and apparatus for addressing described in connection with fig. 1-3.
An embodiment of the present invention further provides a computer-readable storage medium, where the computer-readable storage medium has computer program instructions stored thereon; the computer program instructions, when executed by a processor, implement the method of addressing provided by embodiments of the present invention.
It is to be understood that the invention is not limited to the specific arrangements and instrumentality described above and shown in the drawings. A detailed description of known methods is omitted herein for the sake of brevity. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present invention are not limited to the specific steps described and illustrated, and those skilled in the art can make various changes, modifications and additions or change the order between the steps after comprehending the spirit of the present invention. The functional blocks shown in the above-described structural block diagrams may be implemented as hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic circuit, an Application Specific Integrated Circuit (ASIC), suitable firmware, plug-in, function card, or the like. When implemented in software, the elements of the invention are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine-readable medium or transmitted by a data signal carried in a carrier wave over a transmission medium or a communication link. A "machine-readable medium" may include any medium that can store or transfer information. Examples of a machine-readable medium include electronic circuits, semiconductor memory devices, ROM, flash memory, Erasable ROM (EROM), floppy disks, CD-ROMs, optical disks, hard disks, fiber optic media, Radio Frequency (RF) links, and so forth. The code segments may be downloaded via computer networks such as the internet, intranet, etc.
The present invention may be embodied in other specific forms without departing from its spirit or essential characteristics. For example, the algorithms described in the specific embodiments may be modified without departing from the basic spirit of the invention. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein.
Claims (13)
1. A method of addressing, comprising:
dividing a communication cell into a plurality of communication zones based on the service function;
determining addressable communication sectors within the plurality of communication sectors according to user quantity information and/or store saturation types of the communication sectors;
and determining the site selection reference result of the target communication network site store based on the store type priority of the communication network site of the addressable communication area.
2. The method of addressing according to claim 1, wherein the service function comprises at least one of: residential, commercial, transportation and industrial.
3. The method of addressing according to claim 1, wherein said subscriber quantity information comprises at least one of: the number of communication users in the communication fragment area, the percentage of service users of the average communication network store in the whole market, the number of communication network stores in the communication fragment area and the number of service users of each average communication network store.
4. The method of addressing according to claim 1, wherein said determining addressable communication sectors within said plurality of communication sectors based on said subscriber count information comprises:
determining the number of unserviceable users of the communication fragment area based on the user number information;
and if the number of the non-service users is larger than a preset non-service user number threshold value, judging that the communication area is an addressable communication area.
5. The method of addressing according to claim 1, wherein said determining addressable communication sectors within said plurality of communication sectors based on said subscriber count information comprises:
determining the number of unserviceable users of the communication fragment area based on the user number information;
determining the average service user number of each communication network store of the store type in the communication fragment area, and taking the average service user number as basic standard data;
and if the ratio of the number of the non-service users to the basic standard data is greater than or equal to a preset ratio, judging that the communication fragment area is an addressable communication fragment area.
6. The method of addressing as recited in claim 1, wherein said determining addressable communication tiles within said plurality of communication tiles by store saturation type of said communication tiles comprises:
determining a store saturation type of the communication parcel based on market share of a communication network outlet of each store type of the communication parcel, the store saturation type of the communication parcel comprising at least one of: store urgent need areas and store vacancy areas;
and if the store saturation type in the communication film area is the store urgent need area or the store vacancy area, judging that the communication film area is the addressable communication film area.
7. The method for addressing according to claim 1, wherein the determining an addressing reference result of a target communication network point shop based on the shop type priority of the communication network point of the addressable communication zone comprises:
setting a target proportion of the number of stores of the communication network of each store type based on the store type priority of the addressable communication area;
determining the optimal increasable number of the communication network stores of each store type according to the optimal increasable number of the addressable communication area and the target proportion;
obtaining an addressable list according to the priority of each store type of the addressable communication area and the optimal increasable number of the communication network stores of each store type;
and taking the addressable list as an addressed reference result of the target communication network store.
8. The method of addressing of claim 7, further comprising:
determining an optimal increasable number of addressable communication tiles based on a target market share of a communication outlet store of the addressable communication tiles.
9. The method of addressing as recited in claim 1, further comprising:
determining the business performance of each communication network store of the store type in the communication film area;
determining a business strategy of each of the store-type communication outlet stores based on the business performance of each of the store-type communication outlet stores.
10. The method of addressing of claim 9, further comprising:
determining a business state of each communication network outlet of the store type based on the business performance of each communication network outlet of the store type and store information of each communication network outlet of the store type;
and obtaining the business strategy of each communication network outlet of the store type based on the business state of each communication network outlet of the store type.
11. An apparatus for addressing, comprising:
the chip area dividing module is used for dividing the communication cell into a plurality of communication chip areas based on the service function;
the address selection determining module is used for determining addressable communication areas in the plurality of communication areas according to user quantity information and/or store saturation types of the communication areas;
and the site selection result module is used for determining a site selection reference result of the target communication network point store based on the store type priority of the communication network point of the addressable communication area.
12. An apparatus for addressing, the apparatus comprising: a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements a method of addressing as claimed in any of claims 1-10.
13. A computer storage medium having computer program instructions stored thereon which, when executed by a processor, implement a method of addressing as claimed in any of claims 1-10.
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