CN111327664A - Information pushing method and system - Google Patents
Information pushing method and system Download PDFInfo
- Publication number
- CN111327664A CN111327664A CN201811545192.9A CN201811545192A CN111327664A CN 111327664 A CN111327664 A CN 111327664A CN 201811545192 A CN201811545192 A CN 201811545192A CN 111327664 A CN111327664 A CN 111327664A
- Authority
- CN
- China
- Prior art keywords
- information
- mobile terminal
- consumption
- pushing
- base station
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 46
- 238000004891 communication Methods 0.000 claims description 10
- 239000004570 mortar (masonry) Substances 0.000 claims description 4
- 241000272525 Anas platyrhynchos Species 0.000 description 6
- 235000021185 dessert Nutrition 0.000 description 6
- 238000007405 data analysis Methods 0.000 description 4
- 238000010295 mobile communication Methods 0.000 description 4
- 230000008859 change Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 230000035945 sensitivity Effects 0.000 description 2
- 239000011449 brick Substances 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000011156 evaluation Methods 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 230000008439 repair process Effects 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
- 238000012546 transfer Methods 0.000 description 1
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Telephone Function (AREA)
Abstract
The embodiment of the invention provides an information pushing method and an information pushing system, which can not only determine address information of a first physical hall store directly according to the fact that a mobile terminal is accessed to a preset base station, but also obtain consumption preference information of the mobile terminal user according to historical consumption information of a second physical hall store of a preset type in each base station of a core network of the mobile terminal user, and determine consumption pushing information pushed to the mobile terminal according to the consumption preference information. And finally, pushing the address information and the consumption pushing information of the first physical hall store to the mobile terminal through a preset base station. Because the consumption pushing information pushed to the mobile terminal is determined according to the historical consumption information of the mobile terminal user, the pushed consumption pushing information can be more interesting to the mobile terminal user, and the probability that the mobile terminal user enters the first physical hall shop is improved. And the address information of the first physical hall store is also pushed to the mobile terminal, so that the probability that the mobile terminal user enters the first physical hall store can be further improved.
Description
Technical Field
The embodiment of the invention relates to the technical field of mobile communication service support, in particular to an information pushing method and an information pushing system.
Background
At present, the sales mode of the off-line physical store in China is too single, store clerks can only passively wait for customers to shop in the physical hall, but cannot actively and effectively click to search a large number of high-value customers to guide the customers to enter the store, and various physical stores experience a closing tide as the number of the customers to the store decreases day by day. The consumption characteristics of new and old consumption groups are gradually changed, the old consumption groups are active in the mastery force of off-line (entity stores), and the sensitivity of the old consumption groups to new real objects is low, so that the new business is not developed easily; the new consumer groups are mainly active on line, and the sensitivity to new things and new services is high.
After various offline physical retail stores try to get away from a tide of closing the door and online bonus, new marketing schemes converted by the physical stores are searched, intelligent hardware and internet technologies are applied, new retail modes of intelligent chain stores are explored, enthusiasm of leading force military to store is kept, new business is experienced by force military online, and healthy and orderly development of markets is guaranteed.
The existing pushing methods for commodity information are all based on positioning related methods, for example, base station data of an accessed target base station is firstly obtained, and the user position is determined according to the base station data; then judging whether the position of the user meets the preset condition for determining a recommendation list; if so, sending the user position to a preset server, wherein the user position is used for indicating the preset server to determine a recommendation list associated with the user position; and finally, acquiring a recommendation list associated with the user position.
By adopting the positioning-based information pushing method, information can be pushed to the user at the set position in a targeted manner, the information conversion rate is improved, and the positioning-based information pushing method has the advantages of high positioning precision and effective information pushing. However, the method only realizes a functional method with single positioning and information pushing, cannot be in contact with the physical store, realizes the position and evaluation suggestion of the physical store, and really attracts a customer to reach the physical store and implements accurate marketing.
Moreover, the existing business hall marketing mode is too single, business staff can only passively wait for customers to come to the business hall to do business, but not actively hit to search for a large number of high-value customers, and even cannot guide the customers to enter the physical stores, so that the number of the customers arriving at the physical stores is reduced day by day, and the business volume of off-line physical stores is greatly reduced.
Therefore, it is urgently needed to provide an information push method and system to improve the probability that a customer enters a physical store according to the received push information.
Disclosure of Invention
To overcome the above problems or at least partially solve the above problems, embodiments of the present invention provide an information pushing method and system.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
if the mobile terminal is accessed to a preset base station, determining address information of a first physical hall store of a preset category in the preset base station, and determining consumption push information pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
In a second aspect, an embodiment of the present invention provides an information push system, including:
the information determining module is used for determining address information of a first physical hall store of a preset type in a preset base station if the mobile terminal is accessed to the preset base station, and determining consumption pushing information pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
the pushing module is used for pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
In a third aspect, an embodiment of the present invention provides an electronic device, including:
at least one processor, at least one memory, a communication interface, and a bus; wherein,
the processor, the memory and the communication interface complete mutual communication through the bus;
the memory stores program instructions executable by the processor, and the processor calls the program instructions to execute the information pushing method provided by the first aspect.
In a fourth aspect, an embodiment of the present invention provides a non-transitory computer-readable storage medium, which stores computer instructions, where the computer instructions cause the computer to execute the information pushing method provided in the first aspect.
According to the information pushing method and the information pushing system, the address information of the first physical hall store can be determined directly according to the fact that the mobile terminal is accessed to the preset base station, the consumption preference information of the mobile terminal user can be obtained according to the historical consumption information of the second physical hall store of the type preset in each base station of the core network by the mobile terminal user, and the consumption pushing information pushed to the mobile terminal is determined according to the consumption preference information. And finally, pushing the address information and the consumption pushing information of the first physical hall store to the mobile terminal through a preset base station. Because the consumption pushing information pushed to the mobile terminal is determined according to the historical consumption information of the mobile terminal user, the pushed consumption pushing information can be more interesting to the mobile terminal user, and the probability that the mobile terminal user enters the first physical hall shop is improved. And the address information of the first physical hall store is also pushed to the mobile terminal, so that the probability that the mobile terminal user enters the first physical hall store can be further improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
Fig. 1 is a schematic flowchart of an information pushing method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an information push system according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the description of the embodiments of the present invention, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", and the like indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience in describing the embodiments of the present invention and simplifying the description, but do not indicate or imply that the referred devices or elements must have specific orientations, be configured in specific orientations, and operate, and thus, should not be construed as limiting the embodiments of the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
In the description of the embodiments of the present invention, it should be noted that, unless explicitly stated or limited otherwise, the terms "mounted," "connected," and "connected" are to be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. Specific meanings of the above terms in the embodiments of the present invention can be understood in specific cases by those of ordinary skill in the art.
As shown in fig. 1, an embodiment of the present invention provides an information pushing method, including:
s1, if the mobile terminal accesses a preset base station, determining address information of a first physical hall store of a preset type in the preset base station, and determining consumption push information pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
s2, pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
Specifically, the information push method provided in the embodiment of the present invention is implemented by a big data analysis platform disposed on the core network side. The base station is a public mobile communication base station, which is a form of a radio station, and refers to a radio transceiver station for information transfer between a mobile telephone terminal and a mobile communication switching center through a certain radio coverage area.
In the information pushing method provided in the embodiment of the present invention, the preset base station refers to a base station where the mobile terminal is located at the current moment, and whether the mobile terminal accesses the preset base station or not is determined, which can be directly perceived by the preset base station through data traffic, phone call, and other manners of the mobile terminal. After the mobile terminal is determined to be accessed to the preset base station, because the mobile terminal is located in the preset base station at the current moment, the address information of the first physical hall store of the preset category in the preset base station needs to be determined, so that the address information of the first physical hall store of the preset category in the preset base station is pushed to the mobile terminal when the information is pushed, and a mobile terminal user can be guaranteed to smoothly reach the first physical hall store according to the pushed information. In the embodiment of the invention, the big data analysis platform at the core network side determines the address information of the first physical hall store of the preset type in the preset base station, and determines the consumption push information pushed to the mobile terminal based on the consumption preference information of the mobile terminal user. The preset category refers to a category of a physical store, and specifically may include: cake shops, business halls, deli shops, auto repair shops, etc., which are not particularly limited in the embodiments of the present invention. A mobile terminal user refers to a user of a mobile terminal.
Here, the consumption preference information of the mobile terminal user may be obtained by analyzing and summarizing the historical consumption information of the second brick-and-mortar store of a type preset in each base station in the core network by the mobile terminal user. Firstly, historical consumption information of a second physical hall store of a preset category in each base station in a core network of a mobile terminal user is obtained, and then a big data analysis platform analyzes and summarizes the obtained historical consumption information to determine consumption preference information of the mobile terminal user; the consumption preference information refers to goods frequently purchased by the mobile terminal user or services frequently transacted, and the like. In the embodiment of the invention, the obtained historical consumption information is analyzed and summarized through the big data analysis platform, and the recent consumption demand information of the mobile terminal user can be determined. It should be noted that, in the embodiment of the present invention, "first" in the first physical hall store and "second" in the second physical hall store are only used to distinguish the physical hall store of the preset category in each other base station from the physical hall store in the preset base station.
In the embodiment of the present invention, determining consumption push information to be pushed to a mobile terminal according to consumption preference information of a mobile terminal user specifically includes: marking the mobile terminal user according to the consumption preference information of the mobile terminal user; and then determining consumption push information corresponding to the marks and needing to be pushed to the mobile terminal. And finally, pushing the address information and the consumption pushing information of the first physical hall store to the mobile terminal through a preset base station. For example, in the field of telecommunications operation, a first physical hall store of a preset category in a preset base station is a business hall, and when a mobile terminal accesses the preset base station, the mobile terminal user can be marked as a "broadband charging user", a "card change user", or a "group user" according to consumption preference information of the mobile terminal user, and then consumption push information corresponding to the marked "broadband charging user", the "card change user", or the "group user" is determined. And finally, pushing the consumption pushing information corresponding to the mark and the address information of the business hall to the mobile terminal. In the catering service industry, a first physical hall store of a preset category in a preset base station is a duck roasting store or a cake dessert store, when a mobile terminal accesses the preset base station, the mobile terminal user can be marked as a duck roasting user or a cake dessert user according to consumption preference information of the mobile terminal user, and finally consumption push information corresponding to the marked duck roasting user, namely duck roasting related marketing information in the duck roasting store and address information of the duck roasting store are pushed to the mobile terminal through the preset base station. Or pushing consumption pushing information 'cake dessert shop implosion dessert' corresponding to the mark 'cake dessert user' and address information of the cake dessert shop to the mobile terminal through a preset base station.
The information push method provided by the embodiment of the invention not only can directly access the preset base station according to the mobile terminal to determine the address information of the first physical hall store, but also can obtain the consumption preference information of the mobile terminal user according to the historical consumption information of the second physical hall store of which the category is preset in each base station of the core network by the mobile terminal user, and determine the consumption push information pushed to the mobile terminal according to the consumption preference information. And finally, pushing the address information and the consumption pushing information of the first physical hall store to the mobile terminal through a preset base station. Because the consumption pushing information pushed to the mobile terminal is determined according to the historical consumption information of the mobile terminal user, the pushed consumption pushing information can be more interesting to the mobile terminal user, and the probability that the mobile terminal user enters the first physical hall shop is improved. And the address information of the first physical hall store is also pushed to the mobile terminal, so that the probability that the mobile terminal user enters the first physical hall store can be further improved.
On the basis of the above embodiment, in the information pushing method provided in the embodiment of the present invention, the historical consumption information includes historical commodity purchase information or historical business transaction information.
For example, when the preset category is a cake shop, the historical consumption information may specifically be a kind and a price of a cake that the mobile terminal user purchased in the cake shop before, and when the preset category is a business hall, the historical consumption information may specifically be a business that the mobile terminal user transacted in the business hall before, a cost corresponding to the transacted business, and the like.
On the basis of the foregoing embodiment, in the information pushing method provided in the embodiment of the present invention, the pushing the address information of the first brick and mortar store and the consumption push information to the mobile terminal through the preset base station specifically includes:
and pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station in a preset APP, public number or short message mode.
Specifically, in the information pushing method provided in the embodiment of the present invention, the address information and the consumption pushing information of the first physical store are pushed to the mobile terminal through the preset base station, and the specific pushing mode may be a preset APP mode, a public number mode or a short message mode.
On the basis of the above embodiment, the information push method provided in the embodiment of the present invention further includes:
and determining specific associated information matched with the consumption pushing information in the first physical hall store based on the consumption preference information of the mobile terminal user.
Specifically, according to the consumption preference information of the mobile terminal user, the embodiment of the invention can determine not only the consumption push information pushed to the mobile terminal, but also specific associated information matched with the consumption push information. The consumption push information refers to general information pushed to the mobile terminal through a preset base station, and the specific associated information refers to detailed information matched with the consumption push information in the first physical hall store.
On the basis of the foregoing embodiment, in the information push method provided in the embodiment of the present invention, the specific associated information specifically includes: user specific association information and merchant specific association information;
accordingly, the method further comprises:
and if the mobile terminal enters the first physical hall store, sending the user specific association information to the mobile terminal through a small base station in the first physical hall store, and sending the merchant specific association information to a merchant terminal in the first physical hall store.
Specifically, in the embodiment of the present invention, a Small Cell (Small Cell) is a Small-sized integrated base station, and is a generic name of a base station type different from a macro base station, and has the advantages of high integration level, strong adaptability, rapid construction, convenient maintenance, and the like, and can improve user network experience in homes, offices, and public places, reduce customer loss, and help operators gain market share, and has become an important network component in the 4G (fourth generation mobile communication) era.
When the mobile terminal enters the first physical hall store, that is, the small base station in the first physical hall store can sense the mobile terminal, the user specific association information can be sent to the mobile terminal through the small base station in the first physical hall store, and the merchant specific association information is sent to the merchant terminal in the first physical hall store. On one hand, the mobile terminal user can realize self-service in the first physical hall store according to the user specific associated information received on the mobile terminal; on the other hand, the clerk in the first physical hall can accurately market and guide the mobile terminal user according to the specific merchant associated information received by the merchant terminal.
Specifically, as shown in table 1, the information push method provided in the embodiment of the present invention is a correspondence comparison table between a mobile terminal user, a physical hall store, consumption push information, a small cell in the physical hall store, a merchant terminal, user specific association information, and merchant specific association information.
Table 1 information correspondence relation comparison table
On the basis of the foregoing embodiment, in the information push method provided in the embodiment of the present invention, a small base station in a first physical store may sense a mobile terminal, and specifically includes: a core network of a small base station actively monitors a Mobile terminal ID and a cell ID, and firstly calls other network elements through the Mobile terminal ID to obtain a Mobile Subscriber International ISDN identification code (MSISDN) corresponding to the Mobile terminal ID; then, a common Data Network gateway (P-GW) transmits a User mobile phone number/imsi and a base station cell ID to a Customer Relationship Management system (CRM) through a Remote Authentication Dial In User Service (RADIUS) protocol interface; and finally, after the CRM acquires the base station cell ID and the user mobile phone number, the base station cell ID is converted into the first physical hall store ID.
On the basis of the above embodiment, in the information push method provided in the embodiment of the present invention, the first physical hall store is provided with a preset device model approval number TAC, and the preset TAC is used to indicate the first physical hall store.
Specifically, in the embodiment of the present invention, for each first physical hall store, there is a preset TAC, which is used to ensure that location update is initiated when indoor and outdoor handover or reselection is performed, so as to avoid useless location update caused by peripheral people flow, and meanwhile, small base station signals in the first physical hall store need to be controlled well to prevent leakage.
As shown in fig. 2, on the basis of the above embodiment, an embodiment of the present invention provides an information push system, including: an information determination module 21 and a push module 22. Wherein,
the information determining module 21 is configured to determine address information of a first physical store of a preset category in a preset base station if the mobile terminal accesses the preset base station, and determine consumption push information to be pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
the pushing module 22 is configured to push the address information of the first physical store and the consumption push information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
Specifically, the functions of the modules in the information push system provided in the embodiment of the present invention correspond to the processing flows of the steps provided in the above method embodiments one to one, and the achieved technical effects are also consistent, which is not described in detail in the embodiment of the present invention.
As shown in fig. 3, on the basis of the above embodiment, an embodiment of the present invention provides an electronic device, which includes: a processor (processor)301, a memory (memory)302, a communication interface (communications interface)303, and a bus 304; wherein,
the processor 301, the memory 302 and the communication interface 303 complete communication with each other through the bus 304. The memory 302 stores program instructions executable by the processor 301, and the processor 301 is configured to call the program instructions in the memory 302 to perform the methods provided by the above-mentioned method embodiments, for example, including: s1, if the mobile terminal accesses a preset base station, determining address information of a first physical hall store of a preset type in the preset base station, and determining consumption push information pushed to the mobile terminal based on consumption preference information of a mobile terminal user; and S2, pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station.
The logic instructions in memory 302 may be implemented in software functional units and stored in a computer readable storage medium when sold or used as a stand-alone article of manufacture. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
On the basis of the foregoing embodiments, an embodiment of the present invention provides a non-transitory computer-readable storage medium storing computer instructions, which cause the computer to execute the method provided by the foregoing method embodiments, for example, including: s1, if the mobile terminal accesses a preset base station, determining address information of a first physical hall store of a preset type in the preset base station, and determining consumption push information pushed to the mobile terminal based on consumption preference information of a mobile terminal user; and S2, pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. An information pushing method, comprising:
if the mobile terminal is accessed to a preset base station, determining address information of a first physical hall store of a preset category in the preset base station, and determining consumption push information pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
2. The information pushing method according to claim 1, wherein the historical consumption information includes historical commodity purchase information or historical business transaction information.
3. The information pushing method according to claim 1, wherein the pushing the address information of the first physical store and the consumption pushing information to the mobile terminal through the preset base station specifically comprises:
and pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station in a preset APP, public number or short message mode.
4. The information pushing method according to any one of claims 1 to 3, further comprising:
and determining specific associated information matched with the consumption pushing information in the first physical hall store based on the consumption preference information of the mobile terminal user.
5. The information pushing method according to claim 4, wherein the specific association information specifically includes: user specific association information and merchant specific association information;
accordingly, the method further comprises:
and if the mobile terminal enters the first physical hall store, sending the user specific association information to the mobile terminal through a small base station in the first physical hall store, and sending the merchant specific association information to a merchant terminal in the first physical hall store.
6. The information pushing method according to any one of claims 1 to 3, wherein a preset device model approval number TAC is provided to the first brick-and-mortar store, the preset TAC being used to represent the first brick-and-mortar store.
7. An information push system, comprising:
the information determining module is used for determining address information of a first physical hall store of a preset type in a preset base station if the mobile terminal is accessed to the preset base station, and determining consumption pushing information pushed to the mobile terminal based on consumption preference information of a mobile terminal user;
the pushing module is used for pushing the address information of the first physical hall store and the consumption pushing information to the mobile terminal through the preset base station;
the consumption preference information of the mobile terminal user is obtained through the historical consumption information of the second physical hall store of the preset category in each base station of the mobile terminal user.
8. The information push system of claim 7, wherein the consuming push information determining module is further configured to:
and determining specific associated information matched with the consumption pushing information in the first physical hall store based on the consumption preference information of the mobile terminal user.
9. An electronic device, comprising:
at least one processor, at least one memory, a communication interface, and a bus; wherein,
the processor, the memory and the communication interface complete mutual communication through the bus;
the memory stores program instructions executable by the processor, the processor calling the program instructions to perform the information push method according to any one of claims 1 to 6.
10. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the information pushing method according to any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811545192.9A CN111327664A (en) | 2018-12-17 | 2018-12-17 | Information pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811545192.9A CN111327664A (en) | 2018-12-17 | 2018-12-17 | Information pushing method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111327664A true CN111327664A (en) | 2020-06-23 |
Family
ID=71166667
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811545192.9A Pending CN111327664A (en) | 2018-12-17 | 2018-12-17 | Information pushing method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111327664A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111882350A (en) * | 2020-07-22 | 2020-11-03 | 中国工商银行股份有限公司 | Service information pushing method and device and electronic equipment |
| CN114493644A (en) * | 2020-11-13 | 2022-05-13 | 中国电信股份有限公司 | Method and system for recommending 5G terminal equipment and sales information thereof to user |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101867603A (en) * | 2010-05-21 | 2010-10-20 | 深圳积享通信息技术有限公司 | Method for automatic identification of mobile terminal in specific area |
| CN102761823A (en) * | 2012-06-30 | 2012-10-31 | 深圳赛美无限科技有限公司 | Method and system based on mobile terminal for obtaining around accurate information |
| CN103870986A (en) * | 2012-12-12 | 2014-06-18 | 周良文 | Physical store-based online shopping system and method |
| CN103927324A (en) * | 2014-03-13 | 2014-07-16 | 中国联合网络通信集团有限公司 | Method and device for information pushing |
| CN105225129A (en) * | 2015-09-16 | 2016-01-06 | 泉州师范学院 | Mobile O2O recommend method and system thereof |
| CN106162872A (en) * | 2016-08-22 | 2016-11-23 | 京信通信技术(广州)有限公司 | A kind of indoor locating system, method and information transmission system based on it, method |
-
2018
- 2018-12-17 CN CN201811545192.9A patent/CN111327664A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101867603A (en) * | 2010-05-21 | 2010-10-20 | 深圳积享通信息技术有限公司 | Method for automatic identification of mobile terminal in specific area |
| CN102761823A (en) * | 2012-06-30 | 2012-10-31 | 深圳赛美无限科技有限公司 | Method and system based on mobile terminal for obtaining around accurate information |
| CN103870986A (en) * | 2012-12-12 | 2014-06-18 | 周良文 | Physical store-based online shopping system and method |
| CN103927324A (en) * | 2014-03-13 | 2014-07-16 | 中国联合网络通信集团有限公司 | Method and device for information pushing |
| CN105225129A (en) * | 2015-09-16 | 2016-01-06 | 泉州师范学院 | Mobile O2O recommend method and system thereof |
| CN106162872A (en) * | 2016-08-22 | 2016-11-23 | 京信通信技术(广州)有限公司 | A kind of indoor locating system, method and information transmission system based on it, method |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111882350A (en) * | 2020-07-22 | 2020-11-03 | 中国工商银行股份有限公司 | Service information pushing method and device and electronic equipment |
| CN111882350B (en) * | 2020-07-22 | 2023-08-08 | 中国工商银行股份有限公司 | Service information pushing method and device and electronic equipment |
| CN114493644A (en) * | 2020-11-13 | 2022-05-13 | 中国电信股份有限公司 | Method and system for recommending 5G terminal equipment and sales information thereof to user |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11244390B2 (en) | System and method for automated communications session routing in a communications handling system | |
| US10736018B2 (en) | Near field information transmission | |
| US8818872B2 (en) | Point of sale transaction processing | |
| US8571517B2 (en) | System and method of identifying the association relationship between a smart card and a mobile phone | |
| KR101379888B1 (en) | System and method for call roughting of call center | |
| CN105340303A (en) | Short distance user recognition system, and system and method for providing information using same | |
| CN108921656B (en) | Service recommendation method and device | |
| KR102026576B1 (en) | Bar operating system using application of smart devices | |
| US20140067563A1 (en) | Business Communication System and Method | |
| CN103297551A (en) | Method, server and system for automatically obtaining address | |
| US8135992B2 (en) | Systems and methods for providing interactive customer support | |
| CN111327664A (en) | Information pushing method and system | |
| CN106851651A (en) | Pseudo-base station identifying system and data analysis system | |
| KR101596904B1 (en) | Delivery ordering service system, method thereof and terminal for service ordering delivery | |
| CN105610835A (en) | Bluetooth POS moving prevention networking method and system | |
| CN1499855B (en) | Access point and method for connecting client-side and wide area network by the access point | |
| CN105187666A (en) | Method and device for recognizing caller | |
| US10743177B2 (en) | Method and apparatus to provide mobile intelligence | |
| KR20060081000A (en) | System and method for providing advertisement service using mobile communication terminal | |
| KR20000006760A (en) | Method to provide portable terminal users with location information using the portable terminals | |
| CN204180275U (en) | A kind of LBS system | |
| CN103037331B (en) | Method and system, the hang-up short message server of hang-up short message is sent to calling terminal | |
| CN106303941A (en) | The processing method of terminal positional information and server | |
| KR100747964B1 (en) | Method of providing customer service using short message service | |
| KR20120140345A (en) | Method, server and computer readable recording medium for providing toll-free internet telephone with cost per data |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200623 |