CN111325905A - Vending machine and vending machine system - Google Patents

Vending machine and vending machine system Download PDF

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Publication number
CN111325905A
CN111325905A CN201911213885.2A CN201911213885A CN111325905A CN 111325905 A CN111325905 A CN 111325905A CN 201911213885 A CN201911213885 A CN 201911213885A CN 111325905 A CN111325905 A CN 111325905A
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China
Prior art keywords
advertisement
vending machine
product
keyword
display unit
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Pending
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CN201911213885.2A
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Chinese (zh)
Inventor
中村诚
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Fuji Electric Co Ltd
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Fuji Electric Co Ltd
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Publication of CN111325905A publication Critical patent/CN111325905A/en
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    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/10—Casings or parts thereof, e.g. with means for heating or cooling
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Vending machines and vending machine systems are provided. This automatic vending machine possesses: an advertisement display unit that displays an advertisement using at least one of an image and a character; a product display unit that displays a plurality of products using an image; and a control unit that performs control such that: a product associated with advertisement-side feature information corresponding to an advertisement among a plurality of products is highlighted on a product display unit.

Description

Vending machine and vending machine system
Technical Field
The present invention relates to a vending machine and a vending machine system, and more particularly, to a vending machine and a vending machine system that display advertisements.
Background
In the past, a vending machine and a vending machine system that display advertisements have been known. A vending machine and a vending machine system like this are disclosed in japanese patent laid-open No. 9-270061.
The above japanese patent application laid-open No. 9-270061 discloses a vending machine including an electronic illumination chamber for displaying a sample of a commodity and a display device for displaying an advertisement or the like.
However, in the vending machine described in the above-mentioned japanese patent application laid-open No. 9-270061, since the sample of the product displayed in the electronic lighting chamber does not change, it is difficult to make the product related to the advertisement stand out and it is difficult to increase the purchase desire of the purchaser to purchase the product related to the advertisement.
In the vending machine described in japanese patent application laid-open No. 9-270061, although not explicitly described in japanese patent application laid-open No. 9-270061, since the advertisement to be displayed on the display is randomly selected (transmitted), it is considered that an advertisement that is not suitable for increasing the purchase desire of the purchaser may be displayed.
In these cases, there are problems as follows: it is difficult to increase the sales of the vending machine even in the case where the advertisement is displayed in the advertisement display portion.
Disclosure of Invention
The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a vending machine and a vending machine system capable of increasing sales by displaying an advertisement on an advertisement display unit.
In order to achieve the above object, a vending machine according to a first aspect of the present invention includes: an advertisement display unit that displays an advertisement using at least one of an image and a character; a product display unit that displays a plurality of products using an image; and a control unit that performs control such that: a product associated with advertisement-side feature information corresponding to an advertisement among a plurality of products is highlighted on a product display unit.
In the vending machine according to the first aspect of the present invention, as described above, the product associated with the advertisement-side feature information corresponding to the advertisement is highlighted on the product display portion. This allows a purchaser who sees the advertisement displayed on the advertisement display unit to attract attention to the product associated with the advertisement-side characteristic information corresponding to the advertisement. As a result, the purchaser can purchase the product associated with the advertisement-side characteristic information corresponding to the advertisement with a greater desire to purchase the product. Thus, the sales of the vending machine can be increased by displaying the advertisement on the advertisement display unit.
In the vending machine according to the first aspect, it is preferable that the product-side feature information includes a product-side keyword added to data of each of the plurality of products in advance, and the advertisement-side feature information includes an advertisement-side keyword corresponding to an advertisement, and the control unit is configured to control: the product display unit highlights and displays a product in which at least a part of the product-side keyword and at least a part of the advertisement-side keyword are matched with each other in the data of the product. With such a configuration, the control load of the control unit can be reduced by adding the product-side keyword to the data of the product in advance, as compared with the case where the product-side keyword is recognized and extracted from the data of the product.
In this case, it is preferable that the advertisement-side keyword is added to advertisement data in advance, and the control unit is configured to control: the product display unit highlights and displays a product in which at least a part of the product-side keyword previously added to the product data matches at least a part of the advertisement-side keyword previously added to the advertisement data. With such a configuration, the control load of the control unit can be further reduced by adding the advertisement-side keyword to the advertisement data in advance, as compared with the case where the advertisement-side keyword is recognized and extracted from the advertisement data.
In the vending machine in which the advertisement-side feature information includes the advertisement-side keyword, the control unit is preferably configured to control: an advertisement-side keyword is identified and extracted from at least one of an image itself and a character itself of an advertisement, and a product in which at least a part of the product-side keyword added to product data in advance matches at least a part of the extracted advertisement-side keyword is highlighted on a product display unit. With such a configuration, unlike the case where the advertisement-side keyword is added to the advertisement data in advance, the work and time required to add the advertisement-side keyword to the advertisement data are not required, and therefore the work load for creating the advertisement data can be reduced.
In the vending machine according to the first aspect, the control unit is preferably configured to: the product highlighted in the product display portion is changed each time the advertisement-side characteristic information corresponding to the advertisement being displayed in the advertisement display portion changes due to the advertisement displayed in the advertisement display portion changing to a different advertisement. With such a configuration, the product associated with the advertisement-side feature information corresponding to the advertisement can be always highlighted.
In the vending machine according to the first aspect, the control unit is preferably configured to perform control such that: the commodity associated with the advertisement-side feature information corresponding to the advertisement is displayed in an enlarged manner in the commodity display unit, whereby the commodity associated with the advertisement-side feature information corresponding to the advertisement is highlighted in the commodity display unit. With such a configuration, it is possible to effectively emphasize the product associated with the advertisement-side feature information corresponding to the advertisement.
In the vending machine according to the first aspect, the control unit is preferably configured to perform control such that: the number of products associated with advertisement-side feature information corresponding to an advertisement displayed on the product display unit is increased, thereby highlighting the products associated with the advertisement-side feature information on the product display unit. With such a configuration, it is possible to emphasize the product associated with the advertisement-side feature information corresponding to the advertisement without changing the size of the image.
A vending machine system according to a second aspect of the present invention includes: a vending machine including an advertisement display unit for displaying an advertisement using at least one of an image and a character, and a product display unit for displaying a plurality of products using the image; and a management center for transmitting the advertisement to the vending machine, wherein at least one of the vending machine and the management center is configured to control: a product associated with advertisement-side feature information corresponding to an advertisement among a plurality of products is highlighted on a product display unit.
In the vending machine system according to the second aspect of the present invention, as described above, the product associated with the advertisement-side characteristic information corresponding to the advertisement among the plurality of products is highlighted on the product display unit. This allows a purchaser who sees the advertisement displayed on the advertisement display unit to attract attention to the product associated with the advertisement-side characteristic information corresponding to the advertisement. As a result, the purchaser can purchase the product associated with the advertisement-side characteristic information corresponding to the advertisement with a greater desire to purchase the product. Thus, it is possible to provide a vending machine system capable of increasing the sales amount of the vending machine by displaying an advertisement on the advertisement display unit.
In the vending machine system according to the second aspect, it is preferable that at least one of the vending machine and the management center is configured to perform the following control: based on advertisement-side characteristic information corresponding to the advertisement and vending machine-side information corresponding to the vending machine, the vending machine that is to display the advertisement is selected or the advertisement that is to be displayed on the advertisement display portion of the vending machine is selected. With such a configuration, it is possible to easily perform control for displaying an advertisement that is likely to increase the purchase desire of the purchaser on the advertisement display unit by performing control for selecting the vending machine or the advertisement based on the advertisement-side characteristic information and the vending machine-side information, as compared with the case of performing control for randomly selecting the vending machine on which the advertisement is to be displayed or randomly selecting the advertisement to be displayed on the advertisement display unit of the vending machine. As a result, it is possible to provide a vending machine system capable of increasing the sales of the vending machine by displaying the advertisement on the advertisement display portion.
As described above, the vending machine system according to the third aspect of the present invention includes: a vending machine including an advertisement display unit that displays an advertisement using at least one of an image and a character; and a management center for transmitting the advertisement to the vending machine, wherein at least one of the vending machine and the management center is configured to control: based on advertisement-side characteristic information corresponding to the advertisement and vending machine-side information corresponding to the vending machine, the vending machine that is to display the advertisement is selected or the advertisement that is to be displayed on the advertisement display portion of the vending machine is selected.
In the vending machine system according to the third aspect of the present invention, as described above, the following control is performed: based on the advertisement-side characteristic information and the vending machine-side information, a vending machine that displays an advertisement is selected or an advertisement that causes an advertisement display section of the vending machine to display is selected. Thus, in comparison with the case of performing control of randomly selecting a vending machine on which an advertisement is to be displayed or randomly selecting an advertisement to be displayed on an advertisement display unit of the vending machine, control of selecting the vending machine or the advertisement based on the advertisement-side characteristic information and the vending machine-side information can be performed easily to cause the advertisement display unit to display an advertisement that is likely to increase the purchase desire of the purchaser. As a result, it is possible to provide a vending machine system capable of increasing the sales of the vending machine by displaying the advertisement on the advertisement display portion.
In the vending machine system according to the third aspect, it is preferable that the management center includes: an advertisement database containing a plurality of advertisement-side characteristic information; and a vending machine database including a plurality of vending machine side information, the management center being configured to control: an advertisement to be displayed on an advertisement display section of one vending machine is retrieved from an advertisement database based on vending machine side information corresponding to the one vending machine contained in the vending machine database, and the retrieved advertisement is transmitted to the one vending machine. If configured as above, the management center can perform the following control: an advertisement for which a purchase of a purchaser is to be enhanced in one vending machine is retrieved from an advertisement database based on vending machine side information corresponding to the vending machine. As a result, the sales of one vending machine can be increased by transmitting (japanese: distribution) the retrieved advertisement to one vending machine. In addition, by performing the processing of search and transfer in the management center, it is possible to suppress an increase in the control load of the vending machine.
In the vending machine system according to the third aspect, it is preferable that the advertisement-side feature information includes at least one of an advertisement-side keyword corresponding to each advertisement and a domain distinguishing keyword indicating a domain corresponding to a plurality of advertisements. With such a configuration, it is possible to perform keyword search when selecting a vending machine or an advertisement by using at least one of the advertisement-side keyword and the domain distinguishing keyword. As a result, control for selecting a vending machine or an advertisement can be easily performed.
In the vending machine system according to the third aspect, it is preferable that a plurality of vending machines are provided, and the vending machine side information includes at least one of an identification number assigned to each of the plurality of vending machines and information managed by the identification number, the information being: information of a place where the vending machine is set; information of goods sold in the vending machine; a sales history of the goods; a display history of the advertisement displayed on the advertisement display unit; and an advertisement keyword indicating an advertisement to be displayed. With such a configuration, the following control can be performed: the advertisement display unit of each of the plurality of vending machines displays an advertisement that is likely to increase the purchase desire of the purchaser, based on at least one of information on a place where the vending machine is installed, information on a commodity sold in the vending machine, a sales history of the commodity, a display history of the advertisement displayed on the advertisement display unit, and an advertisement keyword indicating an advertisement to be displayed, which correspond to each of the plurality of vending machines (each identification number).
Drawings
Fig. 1 is a diagram showing the configuration of a vending machine (vending machine system) according to the first to third embodiments.
Fig. 2 is a diagram showing a display of the product display unit of the vending machine according to the first to third embodiments in a normal state.
Fig. 3 is a diagram showing a relationship between an advertisement and an advertisement-side keyword in the vending machine (vending machine system) of the first embodiment.
Fig. 4 is a diagram showing a relationship between a product and a product-side keyword in the vending machine (vending machine system) according to the first embodiment.
Fig. 5 is a diagram showing an advertisement display unit and a product display unit in a case where an advertisement for a race is being displayed in the vending machine according to the first embodiment.
Fig. 6 is a diagram showing an advertisement display unit and a product display unit in a case where an advertisement of a landscape scene is being displayed in the vending machine of the first embodiment.
Fig. 7 is a diagram showing advertisement-side keywords extracted from advertisements of the vending machine of the second embodiment.
Fig. 8 is a diagram showing an advertisement display unit and a product display unit in a case where an advertisement for a race is being displayed in the vending machine according to the third embodiment.
Fig. 9 is a diagram showing an advertisement display unit and a product display unit in a case where an advertisement of a landscape scene is being displayed in the vending machine of the third embodiment.
Fig. 10 is a diagram showing the configuration of the vending machine system of the fourth embodiment.
Fig. 11 is a diagram showing an advertisement database of the vending machine system of the fourth embodiment.
Fig. 12 is a diagram showing a vending machine database of the vending machine system of the fourth embodiment.
Detailed Description
Hereinafter, embodiments embodying the present invention will be described based on the drawings.
[ first embodiment ]
The configuration of the vending machine 10 (vending machine system 100) according to the first embodiment will be described with reference to fig. 1 to 6.
(construction of vending machine and vending machine System)
As shown in fig. 1, the vending machine system 100 includes a vending machine 10 and an advertisement delivery server 20. The vending machine 10 and the advertisement delivery server 20 communicate with each other via a network. The advertisement delivery server 20 is an example of the "management center" in the claims.
The advertisement delivery server 20 transmits data of an advertisement to be displayed on an advertisement display unit 1 described later of the vending machine 10 to the vending machine 10. The advertisement data transmitted from the advertisement delivery server 20 includes information such as a period of time for which the advertisement is displayed, the number of times of display, and a time of display. For example, the data of the advertisement transmitted from the advertisement delivery server 20 includes a schedule and the like, and the following is set in the schedule: advertisement 1 is displayed at 8 o 'clock 30 min 0 sec to 8 o' clock 30 min 15 sec, advertisement 2 is displayed at 8 o 'clock 30 min 15 sec to 8 o' clock 30 min 30 sec, and advertisement 3 is displayed at 8 o 'clock 30 min 30 sec to 8 o' clock 31 min 15 sec. The advertisement delivery server 20 is provided with an advertisement database including a plurality of advertisements posted by advertisers.
The vending machine 10 includes an advertisement display unit 1 that displays an advertisement using at least one of an image and a character. In the advertisement display unit 1, advertisements are displayed according to the schedule. The advertisement display unit 1 is formed of a liquid crystal display.
The vending machine 10 is provided with a product display unit 2 for displaying a plurality of products by images. Specifically, the product display unit 2 displays images of beverage a, beverage B, beverage C, beverage D, beverage E, and beverage F (see fig. 2). Fig. 2 illustrates a state of the product display unit 2 in a normal state. Specifically, four images of each of beverage a, beverage B, beverage C, beverage D, beverage E, and beverage F are displayed on the product display unit 2. The image data (product data) of the beverages a to F is stored in a hard disk (not shown) of the vending machine 10. The product display unit 2 is formed of a liquid crystal display. The product display unit 2 is a touch panel display.
Here, in the first embodiment, the advertisement display unit 1 displays an advertisement different from the advertisement of the plurality of products (beverages a to F) themselves. For example, it is conceivable that advertisement moving images of companies of different industries from beverage manufacturers, area Public Relations (Public Relations) moving images, and area-held events (events) and the like are displayed on the advertisement display unit 1.
The advertisement display unit 1 and the product display unit 2 are integrally formed. That is, both the advertisement display unit 1 and the product display unit 2 are provided on a common display. Note that the advertisement display unit 1 and the product display unit 2 may be independent displays. Further, the display may be divided into three or more.
The vending machine 10 further includes a control unit 3 that controls the operation of the vending machine 10. The detailed description of the control unit 3 will be described later.
As shown in fig. 3, advertisement-side feature information (hereinafter, advertisement-side keyword) corresponding to each advertisement is added to the data of the advertisement displayed on the advertisement display unit 1. The advertisement-side keyword is added to the data of each advertisement in advance. The advertisement-side keyword is added to each advertisement data by manual work in advance, and can be arbitrarily changed.
For example, advertisement-side keywords such as "summer", "car", "race", and "blanching" are added to the data of the advertisement for race (the advertisement on the left side of fig. 3). Further, advertisement-side keywords such as "garden", "nature", "mountain", "river", and "water" are attached to data of an advertisement for a scene of a garden (an advertisement on the right side of fig. 3). The data of the advertisement is composed of a moving image file and a text file in which advertisement-side keywords are recorded. In this case, in the data of the advertisement, the moving image file may be provided separately from the text file, or the text file may be embedded in the moving image file.
As shown in fig. 4, the data of each of the plurality of products is added with product-side feature information (product-side keyword) corresponding to each product. The product-side keyword is added to the data of each product in advance. The product-side keyword is added to each advertisement data by manual work in advance, and can be arbitrarily changed.
For example, commodity-side keywords such as "relaxation" and "micro-sugar" are attached to the data for beverage a. In addition, product-side keywords such as "refreshing", "carbonation", "sweetness", "summer", and "blanching" are added to the data of beverage B. In addition, product-side keywords such as "refreshing", "carbonation", "summer", and "blanching" are added to the data of beverage C. In addition, product-side keywords such as "fresh", "astringent", and "natural" are added to the data of beverage D. In addition, product-side keywords such as "fresh" and "natural" are added to the data for beverage E. In addition, commodity-side keywords such as "sweet" and "fruit" are attached to the data of the beverage F.
Here, in the first embodiment, the control unit 3 performs the following control: the product associated with the advertisement-side keyword corresponding to the advertisement among the plurality of products is highlighted on the product display unit 2. Specifically, the control unit 3 performs the following control: the product associated with the advertisement-side keyword corresponding to the advertisement being displayed in the advertisement display unit 1 is highlighted in the product display unit 2.
Here, the advertisement-side keyword corresponding to the advertisement refers to an advertisement-side keyword added to the data of the advertisement. In the first embodiment, as shown in fig. 5, the control unit 3 is configured to display the product associated with the advertisement-side keyword added to the data of the advertisement (advertisement of the contest in fig. 5) in the product display unit 2 in an enlarged manner, thereby highlighting the product on the product display unit 2. In the case where the products associated with the advertisement-side keyword added to the advertised data are beverage B and beverage C, the images of beverage B and beverage C are displayed in an enlarged manner. Specifically, for example, the images of beverage B and beverage C are enlarged to a size 2 times that of the image in the normal case (see fig. 2).
In this case, the beverage a and the beverages D to F may be displayed so as to have the same size as in the normal case, or may be displayed in a smaller size than in the normal case. In addition, the number of displays may be reduced by the degree of enlarged display as compared with the normal case for beverage B and beverage C. In this case, the number of displays of beverage a and beverages D to F may be reduced as compared with the normal case.
Here, the product associated with the advertisement-side keyword added to the advertisement data refers to a product in which at least a part of the product-side keyword added to the product data matches at least a part of the advertisement-side keyword. That is, in the first embodiment, the control unit 3 displays the product in which at least a part of the product-side keyword added to the data of the product matches at least a part of the advertisement-side keyword in the product display unit 2 in an emphasized manner. Specifically, when the advertisement for a race is being displayed on the advertisement display unit 1, since a part of the advertisement-side keywords ("summer", "car", "race", and "blanching") added to the data of the advertisement for a race matches a part of the product-side keywords ("fresh", "carbonated", "sweet", "summer", and "blanching") of beverage B and a part of the product-side keywords ("fresh", "carbonated", "summer", and "blanching") of beverage C, respectively (that is, "summer" and "blanching" match), the images of beverage B and beverage C are displayed in an enlarged manner. The beverage a and the beverages D to F in which the product-side keyword does not match any of the advertisement-side keywords added to the advertisement data of the race are displayed in the same size as in the normal case without being enlarged.
In addition, as shown in fig. 6, when the advertisement of the garden scene is being displayed on the advertisement display unit 1, since a part of the advertisement-side keywords ("garden", "nature", "mountain", "river" and "water") added to the data of the advertisement of the garden scene coincides with a part of the product-side keywords ("fresh", "astringent" and "nature") of the beverage D and a part of the product-side keywords ("fresh" and "nature") of the beverage E, respectively (that is, "nature" is identical), the images of the beverage D and the beverage E are enlarged and displayed. Beverages a to C and beverage F, in which the product-side keyword does not match any of the advertisement-side keywords in the data of the advertisement attached to the scene of the rural area, are displayed in the same size as in the normal case without being enlarged.
In addition, each keyword may be weighted. For example, the control unit 3 may display a product to which a product-side keyword having a higher weight is added among the product-side keywords that match the advertisement-side keyword in a large size on the product display unit 2. In addition, the control unit 3 may be configured to display a product in which a large number of product-side keywords matching the advertisement-side keywords are added to the product data in a large size on the product display unit 2.
In addition, the control unit 3 may reduce the size of the product and display the product when a product-side keyword having a meaning opposite to that of the advertisement-side keyword is added to the data of the product. For example, when the advertisement-side keyword is "summer", the product having the product-side keyword of "winter" added to the product data is displayed in a reduced size.
In the first embodiment, as shown in fig. 5 and 6, the control unit 3 changes the product to be highlighted on the product display unit 2 each time the advertisement-side keyword added to the data of the advertisement being displayed on the advertisement display unit 1 changes due to the advertisement displayed on the advertisement display unit 1 changing to a different advertisement. That is, when the advertisement displayed on the advertisement display unit 1 is changed from the advertisement for competition to the advertisement for garden scenery, the product highlighted (enlarged) on the product display unit 2 is changed from the beverage B and the beverage C to the beverage D and the beverage E.
In addition, when there is no product to which a product-side keyword matching the advertisement-side keyword added to the advertisement data being displayed on the advertisement display unit 1 is added, the product display unit 2 displays an image in a normal state (see fig. 2). In addition, when no advertisement is displayed on the advertisement display unit 1, the product display unit 2 also displays an image in a normal state.
Further, when the product to which the advertisement-side keyword matching the advertisement-side keyword added to the advertisement data being displayed by the advertisement display unit 1 is sold out, the image of the product is not displayed on the product display unit 2. In this case, the image of the product may be displayed so as to indicate a sold-out state. In this case, the image of the product is not enlarged and displayed.
[ Effect of the first embodiment ]
In the first embodiment, the following effects can be obtained.
In the first embodiment, as described above, the vending machine 10 is configured to include the control unit 3, and the control unit 3 performs the following control: the product associated with the advertisement-side keyword corresponding to the advertisement among the plurality of products is highlighted on the product display unit 2. This enables the purchaser who sees the advertisement displayed on the advertisement display unit 1 to attract attention to the product associated with the advertisement-side keyword. As a result, the purchaser can increase the purchase desire to purchase the product associated with the advertisement-side keyword. Thus, the sales of the vending machine 10 can be increased by displaying the advertisement on the advertisement display unit 1.
In the first embodiment, as described above, the vending machine 10 is configured such that the control unit 3 performs the following control: the product display unit 2 displays a product in which at least a part of the product-side keyword corresponding to the product matches at least a part of the advertisement-side keyword in an emphasized manner. This makes it possible to relax the conditions for performing control for highlighting the product, as compared with the case where the product is highlighted on the product display unit 2 only when the product-side keyword and the advertisement-side keyword completely match each other.
In the first embodiment, as described above, the vending machine 10 is configured such that the control unit 3 performs the following control: the product display unit 2 displays a product in which at least a part of the product-side keyword and at least a part of the advertisement-side keyword match each other in advance in the data of the product. Thus, by adding the product-side keyword to the data of the product in advance, the control load of the control unit 3 can be reduced as compared with the case where the product-side keyword is recognized and extracted from the data of the product.
In the first embodiment, as described above, the vending machine 10 is configured such that the control unit 3 performs the following control: the product display unit 2 displays a product in which at least a part of the product-side keyword added to the product data in advance matches at least a part of the advertisement-side keyword added to the advertisement data in advance. Thus, by adding the advertisement-side keyword to the advertisement data in advance, the control load of the control unit 3 can be further reduced, as compared with the case where the advertisement-side keyword is recognized and extracted from the advertisement data.
In the first embodiment, as described above, the vending machine 10 is configured such that the advertisement display unit 1 displays advertisements different from those of the plurality of products themselves. In this way, even when an advertisement different from the plurality of products themselves is displayed, the product associated with the advertisement-side feature information corresponding to the advertisement is highlighted on the product display unit, and therefore, the purchaser can be effectively attracted to the product associated with the advertisement-side feature information corresponding to the advertisement.
In the first embodiment, as described above, the vending machine 10 is configured such that the control unit 3 changes the product to be highlighted on the product display unit 2 every time the advertisement-side keyword corresponding to the advertisement being displayed on the advertisement display unit 1 changes due to the advertisement displayed on the advertisement display unit 1 changing to a different advertisement. This makes it possible to always highlight and display the product associated with the advertisement-side keyword corresponding to the advertisement.
In the first embodiment, as described above, the vending machine 10 is configured such that the control unit 3 performs the following control: by displaying the product associated with the advertisement-side keyword corresponding to the advertisement in an enlarged manner on the product display unit 2, the product is displayed in the product display unit 2 in an emphasized manner. This makes it possible to effectively emphasize the product associated with the advertisement-side keyword corresponding to the advertisement.
In the first embodiment, as described above, the vending machine system 100 is configured such that the vending machine 10 performs the following control: the product associated with the advertisement-side keyword corresponding to the advertisement among the plurality of products is highlighted on the product display unit 2. This can attract the attention of the purchaser who sees the advertisement being displayed on the advertisement display unit 1 to the product associated with the advertisement-side keyword corresponding to the advertisement. As a result, the purchaser can increase the purchase desire to purchase the product associated with the advertisement-side keyword corresponding to the advertisement. Thus, the vending machine system 100 can increase the sales of the vending machine 10 by displaying the advertisement on the advertisement display unit 1.
[ second embodiment ]
Next, the configuration of the vending machine 110 (vending machine system 200) according to the second embodiment will be described with reference to fig. 1 and 7. Unlike the first embodiment described above in which control is performed using advertisement-side keywords previously added to advertisement data, the vending machine 110 (vending machine system 200) of the second embodiment does not previously add advertisement-side keywords to advertisement data. Note that the same components as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment, and description thereof is omitted.
(construction of vending machine and vending machine System)
As shown in fig. 1, the vending machine system 200 includes the vending machine 110. The vending machine 110 includes a control unit 13 that controls the operation of the vending machine 110.
Here, in the second embodiment, as shown in fig. 7, the control unit 13 recognizes and extracts an advertisement-side keyword from at least one of the image itself and the character itself of the advertisement. The control unit 13 performs the following control: the product display unit 2 displays a product in which at least a part of the product-side keyword added to the product data in advance matches at least a part of the extracted advertisement-side keyword in an emphasized manner. For example, the control unit 13 analyzes an advertisement for a race, thereby detecting that a plurality of vehicles are traveling in the image of the advertisement. Thereby, the control unit 13 recognizes that the advertisement is an advertisement for a race. The control unit 13 analyzes the advertisement of the scene of the garden, thereby detecting the presence of mountains, rivers (water), and the like in the image of the advertisement. Thereby, the control unit 13 recognizes that the advertisement is a rural scene advertisement.
Then, the control section 13 identifies and extracts advertisement-side keywords based on the identified advertisement. For example, advertisement-side keywords such as "summer", "car", "race", and "blanching" are identified and extracted from advertisements for a race. Further, advertisement-side keywords such as "garden", "nature", "mountain", "river", and "water" are identified and extracted from the advertisement of the garden scene.
The control unit 13 may be configured to update the method (algorithm) of recognition and extraction by machine learning each time the advertisement-side keyword is recognized and extracted, or the control unit 13 may be configured to recognize the type of advertisement by detecting characters, marks, and the like displayed in the advertisement, or the control unit 13 may recognize the advertisement as a competitive advertisement by detecting characters such as "○○ track" displayed in the advertisement.
The other structure of the second embodiment is the same as that of the first embodiment.
(Effect of the second embodiment)
In the second embodiment, the following effects can be obtained.
In the second embodiment, as described above, the control unit 13 recognizes and extracts the advertisement-side keyword from at least one of the image itself and the character itself of the advertisement. The vending machine 110 is configured such that the control unit 13 performs the following control: the product display unit 2 displays a product in which at least a part of the product-side keyword added to the product data in advance matches at least a part of the extracted advertisement-side keyword in an emphasized manner. Thus, unlike the case where the advertisement-side keyword is added to the advertisement data in advance, the work and time required to add the advertisement-side keyword to the advertisement data are not required, and therefore the work load for creating the advertisement data can be reduced.
Other effects of the second embodiment are the same as those of the first embodiment.
[ third embodiment ]
Next, the configuration of the vending machine 210 (vending machine system 300) according to the third embodiment will be described with reference to fig. 1, 8, and 9. Unlike the first embodiment in which the articles are displayed in an enlarged size to emphasize the articles, the vending machine 210 (vending machine system 300) of the third embodiment increases the number of articles displayed to emphasize the articles. Note that the same components as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment, and description thereof is omitted.
(construction of vending machine and vending machine System)
As shown in fig. 1, the vending machine system 300 includes a vending machine 210. The vending machine 210 includes a control unit 23 that controls the operation of the vending machine 210.
Here, in the third embodiment, as shown in fig. 8 and 9, the control unit 23 performs the following control: by increasing the number of products displayed on the product display unit 2, which are associated with the advertisement-side keyword added to the advertisement data, the products associated with the advertisement-side keyword are highlighted on the product display unit 2.
Specifically, as shown in fig. 8, when an advertisement for a race is displayed on the advertisement display unit 1, the control unit 23 increases the number of products for beverages B and C, which are products associated with advertisement-side keywords added to data of the advertisement for the race. In the example shown in fig. 8, the control unit 23 increases the number of displays of the beverages B and C from 4 to 6. In this case, the control section 23 reduces the number of display of the beverages a and D from 4 to 2, and the number of display of the beverages E and F remains unchanged at 4. The number of beverages a to F displayed on the product display unit 2 is not limited to the above example.
In addition, as shown in fig. 9, when the advertisement display unit 1 displays the advertisement of the garden scene, the control unit 23 increases the number of products displayed, that is, the products of the beverages D and E, associated with the advertisement-side keyword added to the data of the advertisement of the garden scene. In the example shown in fig. 9, the control unit 23 increases the number of displays of the beverages D and E from 4 to 6. In this case, the control section 23 reduces the number of display of the beverages C and F from 4 to 2, and the number of display of the beverages a and B remains unchanged at 4. The number of beverages a to F displayed on the product display unit 2 is not limited to the above example.
The other structure of the third embodiment is the same as that of the first embodiment.
(Effect of the third embodiment)
In the third embodiment, the following effects can be obtained.
In the third embodiment, as described above, the vending machine 210 is configured such that the control unit 23 performs the following control: by increasing the number of products displayed in the product display unit 2 in association with the advertisement-side keyword corresponding to the advertisement, the products associated with the advertisement-side keyword are highlighted in the product display unit 2. This makes it possible to emphasize the product associated with the advertisement-side keyword corresponding to the advertisement without changing the size of the image.
Other effects of the third embodiment are similar to those of the first embodiment.
[ fourth embodiment ]
Next, the configuration of the vending machine system 400 according to the fourth embodiment will be described with reference to fig. 10 to 12. Unlike the first embodiment in which the emphasized product is changed based on the displayed advertisement, the vending machine system 400 of the fourth embodiment performs control of deciding an advertisement to be transmitted according to the vending machine-side information corresponding to the vending machines (310, 311). Note that the same components as those of the first embodiment are denoted by the same reference numerals as those of the first embodiment, and description thereof is omitted.
(Structure of vending machine System)
As shown in fig. 10, the vending machine system 400 includes a vending machine 310 and a vending machine 311. The vending machine 310 and the vending machine 311 each include an advertisement display portion 1. The product selection buttons of the vending machine 310 and the vending machine 311 may be touch panel type buttons or push-down type buttons. In addition, two or more vending machines may be provided.
In addition, the vending machine system 400 is provided with the advertisement delivery server 120. The respective vending machines 310 and 311 and the advertisement delivery server 120 communicate with each other via a network. The advertisement delivery server 120 is an example of the "management center" in the claims.
The advertisement delivery server 120 transmits (delivers) data of advertisements to be displayed in the advertisement display portions 1 of the vending machines 310 and 311 to the vending machines 310 and 311, respectively. Further, the advertisement delivery server 120 includes an advertisement database 121 configured of a plurality of advertisements posted by advertisers. In each of the plurality of advertisements, an advertisement-side keyword described later and a domain-specific keyword described later indicating a domain corresponding to the plurality of advertisements are added as advertisement-side feature information by the advertiser. That is, the advertisement database 121 includes an advertisement-side keyword and a plurality of domain-distinguishing keywords corresponding to each of a plurality of advertisements. Further, the domain-distinguishing keywords and the advertisement-side keywords are each pre-appended by the advertiser before the advertisement is delivered to the ad delivery server 120.
For example, as shown in fig. 11, in the advertisement database 121, a plurality of advertisements are classified by the domain-distinguishing keywords of "travel", "work", "finance", and "law". In addition, the group of the domain-specific keywords "travel" includes advertisements to which advertisement-side keywords such as "travel in the country" and "travel in the country" are added. Although detailed description is omitted, a plurality of advertisements to which advertisement-side keywords associated with each other are added are also included in the group of the domain-specific keywords of "work", "finance", and "law".
In addition, the advertisement database 121 contains advertisements that do not belong to the group of domain-specific keywords. Specifically, the advertisement database 121 includes an advertisement to which an advertisement-side keyword of "game" is added and an advertisement to which an advertisement-side keyword of "school" is added. Although not shown, the advertisement database 121 includes advertisements to which a domain distinguishing keyword and an advertisement-side keyword are added in addition to the above advertisements. The structure of the advertisement database 121 is an example, and is not limited to this.
The ad delivery server 120 includes a vending machine database 122, the vending machine database 122 containing a plurality of vending machine side information. Specifically, the vending machine database 122 includes vending machine side information corresponding to each of the vending machine 310 and the vending machine 311.
Specifically, the vendor-side information includes vendor numbers assigned to the vendor 310 and the vendor 311, respectively. The vendor-side information includes information on a place where the vendor (310, 311) is installed, information on products sold by the vendor (310, 311), sales history of the products, display history of advertisements displayed on the advertisement display unit 1, and advertisement keywords indicating advertisements to be displayed, which are managed for each vendor number. Note that the vending machine number is an example of the "identification number" in the claims.
In the fourth embodiment, the advertisement delivery server 120 is configured to control: an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) is selected based on an advertisement-side keyword (additional) corresponding to the advertisement (domain distinguishing keyword) and vending machine-side information corresponding to the vending machine (310, 311). That is, the advertisement delivery server 120 is configured to select an advertisement to be displayed on each of the vending machines (310, 311) from among a plurality of advertisements, based on a predetermined condition set in advance with respect to the advertisement-side keyword (domain distinguishing keyword) and the vending machine-side information.
Specifically, the advertisement delivery server 120 is configured to control: an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) is selected based on the correlation between the advertisement-side keyword (domain-distinguishing keyword) and the vending machine-side information. The advertisement to which an advertisement-side keyword (domain-specific keyword) having a high correlation with the vending machine-side information is added is, for example, an advertisement for increasing the sales of the vending machines (310, 311) (increasing the purchase desire of the purchaser).
Specifically, the advertisement distribution server 120 is configured to function as an advertisement retrieval unit 123 and an advertisement distribution unit 124. The advertisement retrieval unit 123 (advertisement delivery server 120) is configured to control: based on vendor-side information corresponding to the vendors (310, 311) contained in the vendor database 122, an advertisement to be displayed on the advertisement display units 1 of the vendors (310, 311) is retrieved from the advertisement database 121. In this case, the advertisement retrieval unit 123 retrieves an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) based on both the vending machine side information and the advertisement side keyword (domain distinguishing keyword) corresponding to (attached to) the advertisement.
The advertisement delivery unit 124 (advertisement delivery server 120) is configured to control: the advertisement retrieved by the advertisement retrieval unit 123 is transmitted to the vending machine (310, 311). Further, in the advertisement delivery server 120, the functions of the advertisement retrieval unit 123 and the advertisement delivery unit 124 can be realized by software such as a program. The following description will be made in detail with reference to specific examples. The configuration (control) of the vending machine system 400 is not limited to the following specific example. Since the vending machine 310 and the vending machine 311 are controlled in the same manner, only the vending machine 310 will be described.
For example, it is assumed that the vending machine 310 is disposed near a canteen or a shop of a university. In this case, first, the advertisement delivery server 120 (advertisement retrieval unit 123) detects the installation location of the vending machine 310 from the vending machine number. Next, the advertisement delivery server 120 (advertisement retrieval unit 123) retrieves (selects) an advertisement having an advertisement-side keyword (or a domain-distinguishing keyword) as "stationery" associated with a university based on the detected installation location. Then, the advertisement delivery server 120 (advertisement delivery unit 124) sends (delivers) the advertisement whose advertisement-side keyword (or domain distinguishing keyword) is "stationery" to the vending machine 310.
In addition, when the vending machine 310 is installed in a shopping mall, the advertisement delivery server 120 (advertisement retrieval unit 123) retrieves (selects) an advertisement-side keyword (or a domain-distinguishing keyword) as an advertisement of "clothing" having a relationship with the shopping mall. Then, the advertisement delivery server 120 (advertisement delivery unit 124) sends (delivers) the advertisement whose advertisement-side keyword (or domain distinguishing keyword) is "clothing" to the vending machine 310.
In addition, when the vending machine 310 is installed near a reception room or a waiting room of a hospital, the advertisement delivery server 120 (advertisement retrieval unit 123) retrieves (selects) an advertisement having an advertisement-side keyword (or a domain-specific keyword) as an advertisement of "health food" associated with a patient. Then, the advertisement delivery server 120 (advertisement delivery unit 124) sends (delivers) the advertisement whose advertisement-side keyword (or domain distinguishing keyword) is "healthy food" to the vending machine 310.
In addition, in a case where the vending machine 310 is installed in a driving school, the advertisement delivery server 120 (advertisement retrieval unit 123) retrieves an advertisement-side keyword (or a domain distinguishing keyword) as an advertisement of "car" having a relationship with the driving school. Then, the advertisement delivery server 120 (advertisement delivery unit 124) sends (delivers) the advertisement whose advertisement-side keyword (or domain distinguishing keyword) is "car" to the vending machine 310.
Further, the vending machine 310 may be configured to search only advertisements to which a specific advertisement-side keyword is added, among advertisements belonging to a group of domain-specific keywords. Specifically, the vending machine 310 may be configured to search for an advertisement to which an advertisement-side keyword of "travel in the country" is added, among a plurality of advertisements to which a domain distinguishing keyword of "travel" is added.
In addition, when the vending machine 310 is installed in, for example, a training school, the advertisement delivery server 120 (advertisement retrieval unit 123) may be configured to control as follows: the advertisement display unit 1 of the vending machine 310 does not display an advertisement (advertisement to which a keyword corresponding to another training school is added) related to another training school (i.e., a competitive company) different from the one training school.
In addition, the vending machine 310 is designed to have a relatively large number of tea products. In this case, first, the advertisement delivery server 120 (advertisement retrieval unit 123) detects a sales article of the vending machine 310 from the vending machine number. Next, the advertisement delivery server 120 (advertisement retrieval unit 123) retrieves (selects) an advertisement whose advertisement-side keyword (or domain-specific keyword) is "tea" based on the detected sales product. Then, the advertisement delivery server 120 (advertisement delivery unit 124) sends (delivers) the advertisement whose advertisement-side keyword (or domain distinguishing keyword) is "tea" to the vending machine 310.
In addition, information such as the date and time of sale of the product in the vending machine 310, the product to be sold, the sales amount, and the input amount is stored (stored) in the vending machine database 122 as the sales history included in the vending machine-side information.
For example, the vending machine 310 may be set to have a good tea sales condition and a poor water sales condition. In this case, the advertisement delivery server 120 (advertisement retrieval unit 123) is configured to detect the sales state (the number of purchased products) of the product in the vending machine 310 based on the vending machine number. Then, based on the detected sales situation, the advertisement delivery server 120 (advertisement retrieval unit 123) performs the following control within, for example, 1 hour: the advertisement with the advertisement-side keyword (or domain distinguishing keyword) as "water" is retrieved and sent (transmitted) to the vending machine 310. The advertisement delivery server 120 (advertisement retrieval means 123) is configured not to perform the following control for 5 hours or more, for example: the advertisement with the advertisement-side keyword (or domain distinguishing keyword) as "tea" is retrieved and sent (transmitted) to the vending machine 310.
In addition, information of the display date and time of each advertisement in the vending machine 310 as the advertisement display history included in the vending machine side information is stored in the vending machine database 122.
For example, it is assumed that an advertisement with a domain distinguishing keyword "travel" is displayed in the vending machine 310 in a relatively close period. In this case, the advertisement delivery server 120 (advertisement retrieval unit 123) is configured to detect an advertisement that has been recently displayed in the vending machine 310 based on the vending machine number. Next, the advertisement delivery server 120 (advertisement search means 123) does not display the advertisement whose domain distinguishing keyword is "travel" for 1 hour or more based on the detected advertisement display history. Further, the advertisement displayed at a relatively close time is an advertisement in which the advertisement-side keyword is "travel in the advertisement in which the domain separation keyword is" travel ". In this case, when the advertisement whose advertisement-side keyword is "travel in the country" is displayed three times a day, the advertisement delivery server 120 (advertisement search means 123) is configured not to search (select) the advertisement ("travel in the country" advertisement) until the next day.
Further, it is assumed that the keyword "game" is set as an advertisement keyword of the vendor-side information corresponding to the vendor 310. In this case, the advertisement delivery server 120 (advertisement search means 123) is configured to detect the advertisement keyword set in the vending machine 310 based on the vending machine number. Next, the advertisement delivery server 120 (advertisement search means 123) searches for an advertisement of game software, an advertisement of a role play (cosplay) show, an advertisement of a game show, and the like, in which the advertisement-side keyword (or the domain distinguishing keyword) is "game" based on the detected advertisement keyword. In this case, advertisements (advertisement-side keywords and domain-specific keywords) other than the search target may be set for the set advertisement keywords (for example, advertisements showing scenes of crimes).
(Effect of the fourth embodiment)
In the fourth embodiment, the following effects can be obtained.
In the fourth embodiment, as described above, the vending machine system 400 is configured such that the advertisement delivery server 120 performs the following control: an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) is selected based on an advertisement-side keyword (domain distinguishing keyword) corresponding to the advertisement and vending machine-side information corresponding to the vending machine (310, 311). Thus, as compared with the case of performing control of randomly selecting an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311), control of selecting an advertisement based on the advertisement-side keyword (domain distinguishing keyword) and the vending machine-side information can be performed, and control of displaying an advertisement that is easy to increase the purchase desire of the purchaser on the advertisement display unit 1 can be easily performed. As a result, the vending machine system 400 can increase the sales of the vending machines (310, 311) by displaying the advertisement on the advertisement display unit 1.
In addition, the advertisements can be displayed in vending machines (310, 311) desired by advertisers delivering the advertisements. Further, it is possible to suppress the display of an advertisement (e.g., an advertisement of a competitor) that reduces the sales of the vending machine (310, 311).
Further, by using the advertisement-side keyword and the domain distinguishing keyword, it is possible to perform keyword search when selecting an advertisement. As a result, control for selecting an advertisement can be easily performed.
In the fourth embodiment, as described above, the vending machine system 400 is configured such that the advertisement delivery server 120 performs the following control: based on the vendor side information corresponding to one vendor (310 or 311) contained in the vendor database 122, an advertisement to be displayed on the advertisement display section 1 of the one vendor (310 or 311) is retrieved from the advertisement database 121, and the retrieved advertisement is transmitted to the one vendor (310 or 311). Thus, the advertisement delivery server 120 can perform the following control: based on vendor-side information corresponding to the vendor (310, 311), an advertisement for which purchase of a purchaser is to be enhanced in one vendor (310 or 311) is retrieved from the advertisement database 121. As a result, the sales of one vending machine (310 or 311) can be increased by transmitting the retrieved advertisement to one vending machine (310 or 311). In addition, by performing the search and delivery processing in the advertisement delivery server 120, it is possible to suppress an increase in the control load of the vending machine (310 or 311).
In the fourth embodiment, as described above, the vending machine system 400 is configured such that the advertisement delivery server 120 performs the following control: an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) is selected based on the correlation between the advertisement-side keyword (domain-distinguishing keyword) and the vending machine-side information. Thus, by performing control for selecting an advertisement based on the correlation between the advertisement-side keyword (domain distinguishing keyword) and the vendor-side information, it is possible to cause the advertisement display unit 1 to display an advertisement having a high correlation with the vendor-side information and to cause the advertisement display unit 1 not to display an advertisement having a low correlation with the vendor-side information.
In the fourth embodiment, as described above, the vending machine system 400 is configured such that the vending machine-side information includes identification numbers assigned to the plurality of vending machines (310, 311), information on the locations where the vending machines (310, 311) are installed, which is managed for each identification number, information on products sold by the vending machines (310, 311), sales history of the products, display history of advertisements displayed on the advertisement display unit 1, and advertisement keywords indicating advertisements to be displayed. This enables the following control: an advertisement display unit 1 of each of a plurality of vending machines (310, 311) displays an advertisement that is likely to increase purchase desire of a purchaser, based on information on a place where the vending machine (310, 311) is installed, information on a commodity sold in the vending machine (310, 311), a sales history of the commodity, a display history of the advertisement displayed on the advertisement display unit 1, and an advertisement keyword that indicates the advertisement to be displayed, the information corresponding to each of the plurality of vending machines (310, 311) (each identification number).
Other effects of the fourth embodiment are similar to those of the first embodiment.
[ modified examples ]
It should be noted that the embodiments disclosed herein are illustrative in all respects, and not restrictive. The scope of the present invention is indicated by the scope of the claims, rather than by the description of the embodiments described above, and includes all modifications (variations) within the meaning and scope equivalent to the scope of the claims.
For example, in the first to third embodiments, the example in which the product display unit 2 displays the product in which at least a part of the product-side keyword coincides with at least a part of the advertisement-side keyword in a highlighted manner is shown, but the present invention is not limited to this. For example, only products whose product-side keywords completely match the advertisement-side keywords may be displayed in an enlarged manner.
In the first to third embodiments, the example in which the advertisement display unit 1 displays the advertisement different from the advertisements of the plurality of products itself is shown, but the present invention is not limited to this. For example, the advertisement display unit 1 may display advertisements for a plurality of products.
In the first and third embodiments, the example in which the product is highlighted by enlarging the product is shown, and in the second embodiment, the example in which the product is highlighted by increasing the number of displayed products is shown, but the present invention is not limited to this. For example, the product to be highlighted may be highlighted by displaying the product in the upper area of the product display unit 2 so as to correspond to the line of sight of the purchaser. Further, the product may be highlighted by displaying the product around the product to be highlighted in a blinking manner (lighting up) by using an LED lamp or the like.
In the first to third embodiments, the example in which the advertisement is delivered from the advertisement delivery server 20 (management center) is shown, but the present invention is not limited to this. For example, a database of advertisements and a display schedule of advertisements may be stored (stored) in a hard disk in the vending machine 10(110, 210).
In the first to third embodiments, the product display unit 2 is a touch panel type example, but the present invention is not limited to this. The product may be displayed by an image, and may not be of a touch panel type.
In the second embodiment described above, the example in which the advertisement-side keyword is not added to the advertisement data in advance but is recognized and extracted from at least one of the image itself and the character itself of the advertisement is shown, but the present invention is not limited to this. Even when an advertisement-side keyword is added to advertisement data in advance, the advertisement-side keyword can be recognized and extracted from at least one of the image itself and the character itself of the advertisement.
In the first to third embodiments, the example in which the commercial product is a beverage is shown, but the present invention is not limited to this. The commodity may be an article other than a beverage.
In the first to third embodiments, the control unit 3(13, 23) of the vending machine 10(110, 210) performs control for highlighting the product, but the present invention is not limited to this. For example, the advertisement delivery server 20 (management center) may control as follows: the product display unit 2 displays a product associated with an advertisement-side keyword (advertisement-side feature information) corresponding to an advertisement among a plurality of products in a highlighted manner. In this case, the advertisement delivery server 20 (management center) needs to have data of the goods of the vending machine 10(110, 210).
In the fourth embodiment, the example in which the advertisement delivery server 120 (management center) performs control to select an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) is shown, but the present invention is not limited to this. For example, the advertisement delivery server 120 (management center) may perform the following control: based on the advertisement-side keyword (domain-distinguishing keyword) and the vendor-side information, a vendor (310, 311) is selected which displays an advertisement on the advertisement display unit 1.
In the fourth embodiment, the advertisement delivery server 120 (management center) performs control to select an advertisement to be displayed on the advertisement display unit 1 of the vending machine (310, 311) based on the advertisement-side keyword (domain distinguishing keyword) and the vending machine-side information. For example, the vending machine (310, 311) may perform the following control: the advertisement to be displayed on the advertisement display unit 1 is selected based on the advertisement-side keyword (domain-distinguishing keyword) and the vendor-side information of the user. In this case, data of advertisements (advertisement database) and an advertisement retrieval unit are provided in the vending machines (310, 311).
In the fourth embodiment, the example in which the advertisement delivery server 120 (management center) performs control based on the association between the advertisement-side keyword (domain distinguishing keyword) and the vendor-side information is shown, but the present invention is not limited to this. For example, the control may be performed based on whether or not the advertisement-side keyword (domain distinguishing keyword) matches the advertisement keyword. In addition to the advertisement keywords, vendor-side keywords may be set for each vending machine (310, 311), and control may be performed based on the vendor-side keywords and the advertisement-side keywords (domain-specific keywords).
In the fourth embodiment, the example in which the advertisement delivery server 120 (management center) performs control based on both the advertisement-side keyword and the domain distinguishing keyword and the vendor-side information is shown, but the present invention is not limited to this. For example, the control may be performed based on one of the advertisement-side keyword and the domain distinguishing keyword, and the vendor-side information.
In the fourth embodiment, an example is shown in which the advertiser adds the advertisement-side keyword and the domain distinguishing keyword in advance, but the present invention is not limited to this. For example, the advertisement delivery server 120 (management center) may be configured to extract an advertisement-side keyword and a domain-specific keyword from image information, character information, and the like of each advertisement.
The control in the fourth embodiment may be combined with the control in the first to third embodiments.
In the fourth embodiment, the information on the vending machine side includes information on the location where the vending machine (310, 311) is installed, information on the product sold by the vending machine (310, 311), the sales history of the product, the display history of the advertisement displayed on the advertisement display unit 1, and the advertisement keyword indicating the advertisement to be displayed. For example, the vendor side information may include one or more of the above information, or may not include all of the information.

Claims (13)

1. A vending machine is provided with:
an advertisement display unit that displays an advertisement using at least one of an image and a character;
a product display unit that displays a plurality of products using an image; and
a control unit which performs the following control: the product associated with the advertisement-side feature information corresponding to the advertisement among the plurality of products is highlighted in the product display portion.
2. The vending machine of claim 1,
a product-side keyword is previously added to each of the data of the plurality of products,
the advertisement-side characteristic information includes advertisement-side keywords corresponding to the advertisement,
the control unit is configured to perform control as follows: the product display unit highlights and displays the product in which at least a part of the product-side keyword and at least a part of the advertisement-side keyword are matched with each other in the data of the product.
3. The vending machine of claim 2,
the advertisement-side keyword is previously attached to the data of the advertisement,
the control unit is configured to perform control as follows: the product display unit displays the product in which at least a part of the product-side keyword added to the product data in advance matches at least a part of the advertisement-side keyword added to the advertisement data in advance in an emphasized manner.
4. Vending machine according to claim 2 or 3,
the control unit is configured to perform control as follows: the advertisement-side keyword is identified and extracted from at least one of the image itself and the character itself of the advertisement, and the product in which at least a part of the product-side keyword added to the product data in advance matches at least a part of the extracted advertisement-side keyword is highlighted on the product display unit.
5. The vending machine according to any one of claims 1 to 3,
the control unit is configured to: the article highlighted in the article display portion is changed whenever the advertisement-side characteristic information corresponding to the advertisement being displayed in the advertisement display portion changes due to the advertisement displayed in the advertisement display portion becoming a different advertisement.
6. The vending machine according to any one of claims 1 to 3,
the control unit is configured to perform control as follows: the product associated with the advertisement-side feature information corresponding to the advertisement is displayed in an enlarged manner in the product display portion, whereby the product associated with the advertisement-side feature information corresponding to the advertisement is emphatically displayed in the product display portion.
7. The vending machine according to any one of claims 1 to 3,
the control unit is configured to perform control as follows: increasing the number of the products associated with the advertisement-side characteristic information corresponding to the advertisement displayed in the product display portion, thereby emphatically displaying the products associated with the advertisement-side characteristic information in the product display portion.
8. A vending machine system is provided with:
a vending machine including an advertisement display unit for displaying an advertisement using at least one of an image and a character, and a product display unit for displaying a plurality of products using the image; and
a management center that transmits the advertisement to the vending machine,
wherein at least one of the vending machine and the management center is configured to perform control as follows: the product associated with the advertisement-side feature information corresponding to the advertisement among the plurality of products is highlighted in the product display portion.
9. The vending machine system of claim 8,
at least one of the vending machine and the management center is configured to perform control as follows: selecting the vending machine to display the advertisement or selecting the advertisement to cause the advertisement display section of the vending machine to display, based on the advertisement-side characteristic information corresponding to the advertisement and vending machine-side information corresponding to the vending machine.
10. A vending machine system is provided with:
a vending machine including an advertisement display unit that displays an advertisement using at least one of an image and a character; and
a management center that transmits the advertisement to the vending machine,
wherein at least one of the vending machine and the management center is configured to perform control as follows: selecting the vending machine to display the advertisement or selecting the advertisement to cause the advertisement display portion of the vending machine to display, based on advertisement-side feature information corresponding to the advertisement and vending machine-side information corresponding to the vending machine.
11. The vending machine system of claim 10,
the management center includes: an advertisement database containing a plurality of said advertisement-side characteristic information; and a vending machine database containing a plurality of the vending machine side information,
the management center is configured to perform control as follows: the advertisement to be caused to be displayed on the advertisement display section of one of the vending machines is retrieved from the advertisement database based on the vending machine side information corresponding to the one of the vending machines included in the vending machine database, and the retrieved advertisement is transmitted to the one of the vending machines.
12. The vending machine system according to claim 10 or 11,
the advertisement-side feature information includes at least one of an advertisement-side keyword corresponding to each of the advertisements and a domain distinguishing keyword indicating a domain corresponding to the plurality of advertisements.
13. The vending machine system according to claim 10 or 11,
a plurality of said vending machines are provided,
the vending machine side information includes an identification number assigned to each of the plurality of vending machines, and at least one of the following pieces of information managed by the identification number: information of a place where the vending machine is set; information of goods sold in the vending machine; a sales history of the goods; a display history of the advertisement displayed in the advertisement display unit; and an advertisement keyword indicating the advertisement to be displayed.
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CN106297000A (en) * 2015-06-11 2017-01-04 河北徐宁机电设备有限公司 A kind of advertisement broadcast method and automatic vending machine
CN108765068A (en) * 2018-05-22 2018-11-06 余立新 Unattended purchase method

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